Winter Park Resort / Devil’s Thumb Ranch OFFICIAL PUBLICATION OF THE 2012 ON-SNOW DEMO/SKI-RIDE FEST
Demo Bound!
New snow, ideal temps at Winter Park, Devil’s Thumb.
PUBLISHED BY SNEWS MONDAY, JANUARY 30, 2012
Your Ski Hot Sheet
Here’s a head start on the hottest skis (p. 4) and boots (p. 5) to demo.
SNOWBOARD SUGGESTIONS Can’t miss models in boards, boots, bindings (p. 7) for on-hill testing.
NORDIC NIRVANA On the trails at Devil’s Thumb, try these top products (p. 6) for extra kick.
TEST HARD, EAT WELL! Top dining options in town (p. 3) and in the Village of Winter Park (p. 10-11). Download the SIA Show App at the iTunes App Store or SCAN HERE!
* See the complete On-Snow Schedule, page 12
ON-SNOW DEMO
/ SKI-RIDE FEST
Finally, it’s On-Snow time! The staff at Joe’s Sporting Goods in St. Paul, Minn., used turns with the Office Booyz and Girlz non-contest contest, to make two trips west each season, one for the SIA Snow also on Monday. Under the theme of One Hit Wonder, Show in Las Vegas and another to attend a WWSRA On- anyone who joins in and hits one feature in the Re-Railer Snow. Now, it’s just a scenic post-show drive over Berthoud Terrain Park wins a prize. Monday wraps up with an Apres Pass to arrive in Winter Park and test all the new gear. “It Ski/Ride Happy Hour and the 2 Mile High BBQ, a Rocky works out very well for us,” says Doug Stahly, the general Mountain buffet served in the Sunspot Lodge at the top of manager and ski shop buyer for Joe’s. “We have three people the Zephyr Express. at the Show and six at the On-Snow. It saves us another trip.” “The On-Snow Demo brings the industry together, doing For Stahly and a record number of attendees who pre- what we love to do—it’s a great way to wrap up the Show registered for the 3rd annual On-Snow Demo/Ski-Ride Fest experience. I always look forward to those two days of being on Monday and Tuesday, this is the powder shot at the end outside and catching up with friends,” says SIA President of four days spent navigating the aisles at the SIA Snow David Ingemie. Show. Gigi Dominguez, who with her husband Frank has run Alpine Sun Ski & Sport in Winter Park’s Olde Town Nordic Demo for 28 years, stops short of actually promising powder upon Occurring simultaneously at Devil’s Thumb Ranch, the your arrival. But she does note that in a challenging winter, Nordic Demo provides the opportunity for retailers to test Winter Park has been on the upper end of snowfall in all the latest and greatest gear and meet, mingle and ski with the state. “It’s January and you never know,” she says, “but we should be in pretty good shape.” That’s OK with Stahly and crew. “It’s a lot more fun if we get to ski powder. But it’s ideal if it’s hardpack. We’re primarily testing on the groomers. We still sell a lot of 80mm-waisted skis.” Besides the opportunity to test more than 120 brands of skis, snowboards and accessories and get a free breakfast and lunch, attendees can join in a little friendly competition as well. The Uphill/Downhill Challenge at 2 p.m. on Monday gets supercharged with the guest appearance of three members of Winter Park received 10 inches in the last the Italian National Ski Mountaineerweek; this photo was taken Jan. 27. The forecast calls for high temps in the 30s and ing team. For those who want to have a 20 percent chance of snow. fun with less effort, Malakye.com re2
ON-SNOW PREVIEW | snewsnet.com
PHOTOS BY (FROM LET) BRAD TORCHIA, WINTER PARK RESORT; CHRIS SCHNEIDER; COURTESY (2)
One-state shopping for demo attendees.
Going to town
“The On-Snow Demo brings the industry together, doing what we love to do.” key principals from all the top Nordic brands. The gathering features more brands, models and sizes than any other Nordic demo in the country, and Devil’s Thumb is a premiere cross-country center that provides the perfect testing environment. “It really is the one location where the manufacturers have all of their equipment in all of the sizes for people to do true comparison testing,” says SIA Nordic Director Reese Brown, who adds that the event remains intimate enough for one-on-ones. SIA is also offering two 30-minute seminars on Social Marketing and Public Relations for the small to mid-sized retailer, the Uinta Beer Dinner on Monday, and Winter Feat Cooking Demonstrations. The On-Snow Demo/Ski-Ride Fest is hosted in conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA). —Andy Bigford
Jacques Thomas, who’s run Le Feet Lab in Winter Park for more than three decades, has this advice for On-Snow attendees: “You need to come into town. That’s where the action is.” .It’s easy for weary attendees to hang out near their accommodations in Winter Park Village, and there are plenty of dining options (see pages 10-11). But there’s much more to Winter Park than the Village, and free shuttles are available to Olde Town (about a third of a mile) and into the town of Winter Park (two miles). Gigi Dominguez with Alpine Sun Ski & Sport recommends Adolph’s in Olde Town for apres-ski with a relaxed menu and plenty of history (it dates back to 1937). .Cooper Creek Square is a main attraction in the actual town of Winter Park, with Mexican fare at Carlos & Maria’s, great B-B-Q at Smokin’ Joe’s, and worldly cuisine at Alberto’s. Also in town, check out The Library, which is actually a sports bar offering eight house brews, and the local’s favorite, Deno’s Mountain Bistro, with casual American and Mediterranean fare. Another strong choice is Fontenot’s, which brings a bit of New Orleans to Grand County. Also worth trying: Hernando’s Pizza & Pasta Pub and the Ullr Tavern. .A little farther down the road in Tabernash, about a 10-minute drive from the resort, the Tabernash Tavern is well worth the effort. It’s a warm, funky, casual setting with plenty of history and tasty international cuisine.
A record number of attendees pre-registered for the On-Snow.
snewsnet.com | ON-SNOW PREVIEW
3
/ SKI DEMOING
>> Plan your day in synch with the snow. Grab the fat stuff first on a powder day, or start with frontside skis if it’s a groomer day. >> Try to test one category of ski at a time, if at all possible. You’ll get the truest comparisons that way, even if it requires extra work. Pay attention to subtleties in rocker and other constructions. >> Find a routine and stick to it for each category. Take the ski through the paces, short and long turns, different speeds and conditions. Think of the customers who would buy the model, and direct your testing toward their style and needs. Take the ski to the conditions it was designed to handle whenever possible. >> Forget the routine and ramble instead. Explore Winter Park beyond the Zephyr lift. Get a group of skiers and skis and a screw driver and head for Mary Jane or other parts of this expansive resort. Switch skis, compare notes, enjoy the scenery and different terrain. >> Write it down after each run. Develop a scoring system with several criteria (ease of turning, stability, power, precision, etc.) and rate each ski on the lift up after each run on a handheld device or the old fashioned way. Try to avoid discussing skis with your testing partners until you’ve already recorded your scores and comments. >> Trust your instincts. While certain skis take a little time to get accustomed to, your first feedback is usually the best. >> Keep an open mind. Don’t bring pre-conceived notions about brands or models to the testing process. Enjoy Winter Park, where the fleet of awaiting 2012-13 skis provide plenty of matches for your best customers. —Andy Bigford 4
ON-SNOW PREVIEW | snewsnet.com
Rockering around Winter Park’s ski buffet Here’s your start list for top models to try. With so many different ski categories on tap at this year’s On-Snow, you may want to compile a quick hit list of top products to compare and contrast before you hit the demo tents. Snow Show Daily took a closer look at new technology, frontside skis, women’s skis and freeride skis during the first three days of the Snow Show, but just so you don’t have to go digging through back issues before you hit the chairs, here are some of the highlights. Perfect for carving hard arcs down Upper Hughes first thing in the morning, or right after any new snow gets skied up, the frontside category got a lot of attention this year. K2’s new Bolt (125/72/99) in the All-Mountain Performance (A.M.P.) line is one of the most interesting in the lot, with Speed Rocker for ease of initiation, and Carbon Web placement for grip. Volkl introduces its new V-Werks technology in the RTM 84, mixing lighter weight cores and bindings with a titanal and carbon fiber set-up. And Fischer goes for the best of both worlds, with the “Hybrid” project, an adjustable rocker option that you can get out and test for yourself. If you want to drop off-piste into Retta’s Run or Outrigger Trail, try Atomic’s new ritual, with an integrated Ti Backbone, rocker and a 103 mm waist for versatility, Blizzard’s Magnum Series, updated with Flipcore rocker for all terrain performance, or just about any ski in HEAD’s hot new Rev series, blending rocker, radius and rebound in six different waist widths.
Or get above treeline in Parsenn Bowl on the Panoramic Express, and bring along a couple buddies to swap skis, including Rossignol’s redesigned Super 7 (146/117/127), Elan’s big mountain Domino with a 105mm waist, and the wider of the three models being introduced in Kastle’s new pro model line with Colby James West. For the ladies, you have got to see and ski Nordica’s new hard-charging Hell’s Belles collection, Salomon’s fully rockered ski for women, the Rockette (128-108-121), and Dynastar’s up to 20 percent lighter Xpress ski/binding system exemplified in the Exclusive Paradise (132-98-120). —Peter Kray
▲ Volkl RTM V-Werks
Before you jump on all the latest and greatest 2012-13 skis at Winter Park, consider these tips to use your time wisely and productively:
▲ Blizzard Magnum
Tips for Testing at Winter Park
▲ Salomon Rockette
ON-SNOW DEMO
SKI BOOT DEMOING
/ ON-SNOW DEMO
Hybrids: These boots were made for testing Growing hike-ski category awaits at Winter Park.
▲ Salomon Quest Max 120
RTS for women or Garmont’s Delirium. If the snow is hard and fast, get first laps in the new Atomic Redster Pro 130 or Pro 110, and don’t miss a few runs in Dalbello’s all-new KR2 Series. Your customers back at the shop will appreciate all your hard work. —Andy Bigford
▲ Lange XT 130
While you’ve got access, check out the firm footing provided by the three new 2012-13 models of rubber-soled Full Tilts, featuring an expanded toe box to boot. Or compare the backcountry-born boots that are stepping up their on-mountain credentials, including Scarpa’s Maestrale RS for men and Gea
▲ Tecnica Cochise 130 Pro
▲ Fischer Vacuum Ranger 12
Real men (and women) test boots as well as skis at the On-Snow, and so should you. Here’s your opportunity to step up and put the rapidly expanding hybrid hike-ski category—which some suppliers predict is the future all-mountain boot—through its paces. Compare them to similar flexing traditional models to decide whether they compromise in on-hill performance. Go for a hike on snow, stroll through the bar, enjoy après ski, and think of your target customers: Would they buy a boot because it’s easy to get around in and can push them into the side- and backcountry, especially if it can also conquer the mountain? “This redefines the all-mountain boot,” says Tecnica’s Bart Tuttle of Tecnica’s Free Mountain Collection, which has grown from one to eight models for men and women, ranging in flex from 130 down to 90. Salomon has stepped up its offering with the new Salomon Quest Max 120, incorporating its new Twin Frame construction and expanded Custom Shell 360° moldable fit. Lange enters the field with the clever XT 130 for men and XT W 90 for women, utilizing the simple but effective Power V-Lock eliminate lower shell void. Fischer unveils the Vacuum Ranger 12 with its acclaimed moldable shell fit technology, plus two models of the new men’s and women’s Hybrid. Atomic has upgraded its Tracker and Nordica returns with its Hell & Back series built on the innovative lateral shell it debuted for this season.
snewsnet.com | ON-SNOW PREVIEW
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ON-SNOW DEMO
/ NORDIC DEMOING
Free-heel paradise: full mix at Devil’s Thumb Largest Nordic demo offers diverse terrain for testing. From perfectly groomed test loops for race and track skis, to hills, woods and breathtaking views, the Nordic Demo at Devil’s Thumb Ranch offers up more than 100 km of prepared trails specifically for retailers who want the best— and largest—venue to compare product. This year, Alpina Sports Corp., Atomic Nordic, Fischer XC, Madshus, Rossignol Nordic, Salomon Nordic, Smith Optics and Swix Sports USA will all be bringing out their brand new 2012-13 product for a first test. And retailers can also count on the opportunity to network with the Nordic community, take in seminars designed to increase sales, get a complimentary breakfast and lunch, and on every test, slip in to some warm boots. “It’s a great event. The buying audience is very focused, and Devil’s Thumb has great facilities for both manufacturers and buyers alike,” says Graham Gephart, global brand manager for K2 Outdoor, which is exhibiting its Madshus cross-country ski line at the Demo. “The trails are great for everything from high-speed sprints to recreational kick-and-glide skiing, and there really are tremendous opportunities to network.” Like many Devil’s Thumb exhibitors, Madshus is embracing the opportunity to showcase World Cup level boots and skis like the new Nanosonic Carbon Skate boots and Nanosonic Carbon Skate R-Soft skis for both top 6
ON-SNOW PREVIEW | snewsnet.com
level and recreational skiers, as well as new refinements in the brand’s PVCFree Touring boots, and hybrid carbon and Paulownia cores in the new line of Classic Touring skis. Alpina arrives ready to liven up the party, and push people “to get out of the ordinary,” according to project manager Jason Stadler. The brand’s new ACTION Group of classic, skate and touring offerings of boot-binding and ski combinations featuring incredibly colorful designs and ease of use should be easy to spot on the snow, as Stadler says the most important feature is the line’s ability to help “customers and retailers strike up a conversation as the product “pops” off the shelf. According to Atomic Nordic product director Rick Halling, “the fastest growing category in the Nordic market is high-end waxless classic skis,” followed by the continuing rise of “citizen racers,” who should be wowed by Atomic’s new Worldcup Skate and Classic boots. Fischer expands its progressive Offtrack base pattern into the E99 Crown and E89 Crown skis with new boots designed to match the versatility of the skis, and also introduces the RCS Carbonlite Skating WS and RCS Carbonlite Classic WS boots designed specifically for women who like to race. Rossignol introduces a new classic race ski in the X-ium Classic WC, promising better and more consistent camber regulation, as well as new
soles for better kick, plus new cuffs and graphics on the X-ium skate and classic boots. Nordic Division manager Ryan Green says the brand is also going after XC-skiing’s equivalent of the mountain biker, that all terrain cross-country skier who welcomes all conditions, with the X5 OT, a more durable feature-loaded touring boot. Salomon offers up a tent-ful of existing and upgraded product to test, including a behind-the-scenes new ski press to fine-tune camber adjustments. And, according to Nordic product manager Isaac Wilson, the brand has been working behind the scenes to ramp up the current line “by creating smaller tolerances and making the skis easier to select by creating a much cleaner and easier to understand selection process.” That includes a chart and sticker that retailers can use to more quickly narrow down the ski selection process for the consumer. It’s time to go kick and glide your stuff. —Peter Kray
▲ Rossignol X5 OT
SNOWBOARD DEMOING
/ ON-SNOW DEMO
The Snowboard Circuit: working laps at Winter Park Boards, boots, bindings on the must-ride list. Versatility is the name of the game in snowboards this year, with an unbelievable number of new rocker and camber cocktails on offer in almost every board at the On-Snow Demo/ Ski-Ride Fest. Designed to arc, Ollie, butter and pop, Winter Park is the ideal place for testing for every one of those performance traits, particularly if you know the circuit. Just take the Zephyr Express right out of the demo fair, and head hard to the rider’s left at the top. From there you can easily access the Rail Yard and Superpipe for all kinds of variety in your testing, and take Village Way back to the base, or see how well each board carves on Cranmer, and get another lap on the Eskimo Express. If you want to start local, Colorado’s own Never Summer is demoing the new all-terrain Cobra from its Carbonium Series. Annual exhibitor Flow is featuring all condition A.B.T. tech in the new Rush. Forum is touting the Kitchen Sink as the most versatile freestyle board the brand has ever made (which is saying a lot!). And Rome Snowboard’s new Crossrocket features the brand’s No Hang-ups camber with rocker, as well as a new lateral base camber story that you will definitely want to check out. Among other multi-faceted features, Ride hits the Demo with new Hybrid LowRise technology in the Machete GT, LibTech introduces C3—a mix of three kinds of camber—in the Phoenix Classic, and for all-mountain riders Burton brings it all together in the new Family Tree line, with the Cheetah and Spliff among five new models featuring new freeride shapes. Women’s boards get significant upgrades as well, especially in the six new models in K2’s Lite collection, all featuring All-Terrain Rocker, as well as in Jones Snowboards’ Mothership and Twin Sister. Voilé also debuts at the Demo with a women’s specific freeride model among the four new splitboard models you can ride at Winter Park. If the snow gets really good (and we hope it does), K2 also brought three new powder-shaped decks to SIA, including the Peace Keeper and Ultra Dream. If it’s boots you want to test, Van’s is debuting a Hybrid Boa configuration mixing traditional laces with the dial-a-fit system in the Revere Boa and women’s Ferra. Flow Snowboard’s
features the new H3 Boa, with a more powerful, smaller size reel in its HyLite ZipFit boot. Burton introduces Speed Dial in models including the Jet and Chloe. And Salomon’s new Sure Lock lacing features four different lace profiles, including Wrap Lock in the F3.0, which comfortably envelops each rider’s foot. Forum goes all-in on laces in its Forumula, while ThirtyTwo ushers in a new wave of pro rider designs such as the Maven, inspired by Joe Sexton, and the JP Walker Light. Ride’s new Triad Speed Lace Boot was built in conjunction with Seb Toutant, while K2’s Contour, with Double Boa lacing, is Gretchen Bleiler’s go-to boot. As for must-see snowboard bindings, Ride is also unveiling three new highbacks bindings all utilizing new urethanebased SlimeBack technology in the Revolt, Maestro and ladies DVa. Burton is introducing full suspension Kickback Hammock highbacks in the new Genesis and women’s Escapade. Flow redesigned its SpeedEntry system in the NX2 binding line, and JF Pelchat hits the Demo for the first time ever with his brand new NOW Snowboarding line of bindings, touting a simpler, more powerful transfer of energy from the boot through the binding to the edge. —Mike Horn
▲ Flow NX2
▲ Forum Forumula
▲ Never Summer Cobra snewsnet.com | ON-SNOW PREVIEW
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ON-SNOW DEMO
/ DEMOING
Include new helmets in your demo routine Try these eight lighter, sleek models on the slopes. Multi-tasking is the rule at Winter Park. Rather than rushing by the accessories tents on the way to the skis and boards, take the time to demo helmets (and goggles, too) while you put in your laps. Helmet manufacturers are providing better protection, lighter materials, custom fit, enhanced plug-in capabilities, goggle compatability, and increasing revenue for your shop (more than 1.2 million snow sports-specific helmets were sold last season). You know the check list: Consider ease of integration with goggles (and even your parka); check and rate the venting and fit systems; consider the weight. Here are eight helmet models worth more than a test run at Winter Park: Bern’s new 18-oz. G2 ($100) comes with a built-in brim for sun protection, three-position vent sliders for adjusting air inflow, and a liquid-foam-injection Zipmold shell with snap-out liner for impact protection. Carrera, back in the U.S. through Dalbello Sports, introduces the topof-the-line, ABS/In-mold Enigma and Paradox ($160), lightweight, hybridconstruction lids with a concealed center panel that can be raised for ventilation and the Venturi System of three vacuum-creating air channels. POC’s 18.4-oz. Skull Light WO ($150) is designed specifically to fit women, and features a multiple-impact EPS core and EPP liner. POC also unveils a new lightweight Aramid bridge 8
ON-SNOW PREVIEW | snewsnet.com
shell helmet, the Fornix ($160), with the weave added under the outer shell and molded with the foam liner for enhanced structural stability. RED Protection showcases the new Commander ($99.95), a low-profile hard-shell construction with an injected, vented ABS Shell, removable ear pads and goggle clip, and REDphones audio accessory compatibility. Ride’s Duster ($100) features ZoneFlex, RideDial fit systems and stitched liners in a snowboard-centric headpiece that also comes with removable earpads, an audio kit, passive venting and tool-less goggle clip removal. Salomon’s lightweight Prophet ($180-$195) features an Impact Custom Air system adapted to its new shell shape; the men’s Phantom and women’s Aura ($140-$160), which carry the same shell shape minus the brim and big mountain cosmetics. Scott’s new Rove MIPS ($175) is a high-end freeride helmet featuring MIPS (Multi Directional Impact Protection System), which adds a low friction layer inside the shell allowing it to rotate relative to one’s head. The helmet comes with PC in-mold with an EPS liner and PC bottom wrap. Smith’s Gage ($80) is a minimalist lid made from injection-molded ABS, AirEvac Ventilation that siphons out warm air, and self-adjusting Lifestyle Fit System for customization. —Eugene Buchanan
▲ Salomon Prophet
▲ Carrera Enigma
▲ POC Fornix
You can see clearly now: 10 goggles to test Quick-change lenses, helmet integration, and even GPS. Goggles are the MVP of the accessory category and a frequent visitor to your cash register. They now integrate easier with helmets, offer innovative lenses with super quickchange options, and in some cases even sport data storage and display technology. Here are 10 goggles to guide the way at Winter Park: Anon Optics says the flashy new M1 goggle ($219.95), with lens-changing Magna-Tech technology, spherical TRUV polycarbonate lenses, perimeter channel venting and pivoting flush mount hinge, will revolutionize the goggle world with its quick lens change capability. Arnette is back with the new Skylight ($120-$160), available in more than 20 frame and lens color options, and featuring a new ultra-large toric lens design creating optimal field of vision without unnecessary bulk, as well as a Cool Breeze venting system to prevent fogging. Bolle introduces a new series of limited edition, athlete-designed and inspired goggles ($109.99) with graphics designed by athletes Alex “Chumpy” Pullin, Lindsey Jacobellis, Seth Wescott and Chad Otterstrom. Each model comes with a different frame pattern and a dye-sublimated goggle pouch. Carrera marks its return with a goggle line designed to complement its helmets. The Cliff SPH/SRP ($125-$145) includes Carrera’s patented Seal-Ring Air System (S.A.S) anti-fog design. Gordini grasps the goggle situation with its new GASP collection (Gordini Artist Series Project) with Ri-Pel technology, a new transparent coating from Carl Zeiss Vision that’s scratch resistant and repels dirt, oil, dust and water. Oakley’s new Seth Morrison Signature Airbrake ($250) features a blue iridium lens, Switchlock lens change technology, rigid front frame with flexible O-Matter rear chassis, and triple-layer polar fleece foam. Salomon introduces its goggle line to the U.S. with the X-Tend ($100-$195), which combines a spherical BNL lens with a unique suspension frame system and patented, fog-preventing airflow system. Scott’s new Off-Grid ($120) is the company’s largest
spherical lens goggle to date with increased lens and frame size and Scott’s patent-pending Fit System carried over from its motocross line. Smith’s new I/OX goggles ($175-$235) are billed as the biggest, baddest weapon in its interchangeable goggle arsenal. Zeal Optics’ new Z3 GPS ($549) builds on last year’s Transcend with a built-in global positioning system. You gotta try it to believe it. —Eugene Buchanan
▲ Anon M1
▲ Salomon XPro 12
▲ Gordini GASP Rings snewsnet.com | ON-SNOW PREVIEW
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AT THE ON-SNOW
/ DINING
Test Hard, Eat Well!
Skiers and riders love to eat, especially after a long, grueling day spent testing all of the 2012-13 gear. Here’s the low down on chowing down in the Village of Winter Park and on the hill. Cheeky Monk This Belgian beer café offers a taste of Belgium right in The Village at Winter Park. The owner is always on the lookout for the rarest and best beers, and currently offers an impressive drink menu, featuring 14 Belgian imported beers on draught and 20 Belgian imported bottles. Beers are hand-selected to pair with the flavorful dining menu highlighting the uniqueness, style, and taste of each beer. Cheeky Monk offers such well-known beers as Lucifer Golden Ale, Bacchus Sour and Hopsinjoor Blond Ale, as well as rare offerings from the Trappiste Monasteries.
Coffee and Tea Market Watch mountain action while enjoying home-brewed caffeinated concoctions along with daily servings of homebaked sweets. Stop in for breakfast or lunch. Coffee and Tea is located in Bal-
cony House at the base of Winter Park Mountain.
specialties and après deals daily.
Five Mountain Tavern Derailer Bar at West Portal When guests hear the Derailer Bar train whistle blow at 2 p.m., it’s time to head in for Winter Park’s favorite après ski scene and “blow off a little steam.” The Derailer Bar is a two-level bar offering a full-service lunch menu featuring pubstyle food and a variety of daily drink specials and the home of the Frickle!
Doc’s Roadhouse in the Zephyr Mountain Lodge Serveing up the best roadhouse fare in the county, this full-service, sit-down restaurant is Winter Park Resort’s hottest lunch spot, featuring burgers, sandwiches, and salads as well as an extensive kid-friendly menu. Doc’s is also home to the best deck around! Doc’s also features the best burgers, the resorts larges draft beer selection, homemade Belgian Beer and appetizers during après ski at Cheeky Monk Belgian Beer Café.
Offering family-friendly dining and entertainment located at the top of the Village Cabriolet and inside the Vintage Hotel. Open daily at 2 pm, The Five Mountain Tavern offers a variety of pasta dishes and daily specials to satisfy the hearties of skier appetites. The full bar offers a selection of draft beer daily drink specials.
Goodys A big hit with kids of all ages, this oldfashioned soda fountain, creperie, and ice cream parlor offers a wide array of sweet treats and drinks.
Lime Cantina Your source for great tacos and mighty margaritas. Lime is located near the gazebo and pond and is a great place to catch all the action.
Moffat Market at West Portal Station This large, railroad-themed food court features such stores as The Moffat Tunnel with its delicious grill fare; Grand Central Station’s New York-style pizza; Umami Thai; and Einstein Bros. Bagels.
Starbucks in the Zephyr Mountain Lodge The perfect stop any time of day for frosty cold beverages and hot caffeinated concoctions to warm your core. Hot breakfast sandwiches and gour10
ON-SNOW PREVIEW | snewsnet.com
PHOTOS COURTESY OF WINTER PARK RESORT
OFF-HILL DINING
met lunch sandwiches are served here. Opens daily at 8 a.m.
The mountaintop Sunspot hosts the 2 Mile High B-B-Q on Monday night.
The Back Bowl Soup Company Located in The Village at Winter Park, the Back Bowl offers several homemade soup choices daily along with gourmet grilled cheese sandwiches made on a variety of breads, with your choice of cheese and spreads. Classic deli offerings will also be available.
ON-MOUNTAIN EATING The Lodge at Sunspot This two-mile high mountaintop lodge features panoramic views of the Continental Divide and the Rocky Mountains and is the host for the On-Snow’s 2 Mile High B-B-Q on Jan. 30. The Lodge at Sunspot features Colorado proud products to offer truly inspired dining option.
The Provisioner Providing an upscale food court with home fare in an exceptional setting. Grab gear at The Sunspot Mercantile; warm up with a drink from the Coffee Shop & Bakery; or just relax by the fire in the Sunspot Lounge.
Snoasis Market Located on mid-mountain Winter Park, Snoasis is a blast to the past with its music, colors, and deck space, and it’s the resort’s best place to sit back, take in a specialty drink and watch as skiers and riders defy gravity in the Dark Territory terrain park.
Lunch Rock Located at 11,200 feet above sea level, this mountaintop spot specializes in casual food, barbecues, deck dining, and incredible views of Parry Peak. Open daily. The deck is awesome on sunny days...and we provide the beach chairs!
AT THE BASE OF MARY JANE Club Car Mary Jane’s Club Car restaurant is the locals’ favorite and still the best kept secret around! Serving the best Bloody Marys in the valley, Club Car is perfectly situated at the base of Mary Jane Mountain and is open daily for lunch and après ski. P.S. don’t miss the mud pie!
Pepperoni’s Pizza and Sports Bar Located in the Mary Jane base lodge, Pepperoni’s Pizza and Sports Bar offers
guests a true sports bar appeal and features some of the best slices in the valley (not to mention Colorado’s largest membership mug club)!
Mary Jane Food & Drink Court This base area food court delivers hungry “Janers” with satisfying soups, delicious deli sandwiches, stromboli, pasta, burgers and more. The salad bar is back this year, featuring all of your favorites. You will never have to have the same salad twice! snewsnet.com | ON-SNOW PREVIEW
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ON-SNOW DEMO
/ SKI-RIDE FEST SCHEDULE
Events Complimentary Shuttle Bus Transportation SIA will provide complimentary shuttle bus transportation from the Colorado Convention Center to Winter Park Resort & Devil’s Thumb Ranch. Busses pick up at the CCC at F Lobby.
SIA Director of Research. MON/TUES — complimentary breakfast and lunch (with On-Snow badge) in the West Portal’s Moffit Market. Monday, January 30 DEMO HOURS -- 9A-4P 8:30-9A Nordic Demo Seminar:
Bus Schedule:
Social Marketing – How To
Sunday, January 29 3P Buses depart Colorado Convention Center to Winter Park & Devil’s Thumb Ranch Monday, January 30 7:30A Buses depart Colorado Convention Center to Winter Park 5:30P Buses depart Winter Park and return to Colorado Convention Center Tuesday, January 31 7:30A Buses depart Colorado Convention Center to Winter Park
Presented by Holly Johnson, owner of Imagica PR, and a travel, tourism, hospitality and consumer marketing specialist will lay out a social marketing program that you can implement immediately.
2-5P Buses depart Winter Park and return to Colorado Convention Center *Shuttle service will be running between Winter Park and Devil’s Thumb Ranch every 30 min from 8A-5P. If you are coming from Denver, you’ll need to exit the bus in Winter Park and pick up the shuttle to Devil’s Thumb Ranch.
Demo Schedule: Sunday, January 29 6:30P Nordic Reception & State of the Industry Presentation at Devil’s Thumb
Using current market trends to help grow your business with Kelly Davis, 12
ON-SNOW PREVIEW | snewsnet.com
Noon Office Booyz & Girlz Winter Park’s Re-Railer Terrain Park
Hosted by Malakye.com, the Office Booyz & Girlz “One Hit Wonder”-non-contest contest kicks-off on January 30th at Winter Park’s Re-Railer Terrain Park from Noon-2P, with an award ceremony following around 3P. Contestants who come through the course just once (more if they like) and take on an obstacle will receive a prize. Costumes are encouraged and prizes will be given liberally – most having nothing to do with being the best.
cal feet. The Italian team members are currently in the US to train. An award ceremony will be held at 4P at West Portal Station Winter Park base area including a raffle benefitting the US Ski Mountaineering team. Entry into the Uphill/Downhill Challenge is free; however, contributions to USSMA are appreciated and encouraged. Participants may also register the day of the race by 12:00 noon at the SCARPA On-Snow Demo booth. 3:30P Nordic Demo Seminar: Public relations for the small to mid-sized retailer Lori Crabtree, SIA’s PR consultant will guide you through the most important elements of PR for the cross country retailer. You will leave with real solutions and templates that can be implemented immediately. 3:30P-5:30 Apres Party at Devil’s Thumb Ranch Live background entertainment. Join us for light fare and libations after a great day on the trails to further network with retailers, reps and manufactures 4:30P Apres + Awards In Winter Park Plaza
2P Uphill/Downhill Challenge Winter Park Resort
Industry teams of three will skin 1,700 feet up a marked track at Winter Park Resort to the Sunspot Lodge and back. Individual Elite/COSMIC racers from the US Ski Mountaineering and Italian National Ski Mountaineering Teams will take part in the event and make an additional lap for a total of 2400’ verti-
5:30P-8:15P Gondolas depart 2 Mile High BBQ at Sunspot Lodge (on-snow attendees can sign up onsite at registration at Winter Park at the Balcony House or at the Show at the Information Desk) Tuesday, January 31 DEMO HOURS -- 9A-4P
EXHIBITORS
/ AT THE ON-SNOWS
Look Who’s Here More than 120 brands on display at Winter Park, Devil’s Thumb Ranch Winter Park: Alpine/ Snowboard Thirty-Two Boots 4FRNT Skis 540 Snowboard Aerial 7 .APEX Ski Boots Arbor Armada Skis Atomic USA Bataleon Snowboards Bern Unlimited Black Diamond Equipment Blizzard Bolle’ Burton Capita Snowboards Carrera Helmets and Goggles CelsiusSnow USA Contour Wearable
Camcorder Contract Snowboards Dahlgren Dalbello AT Dalbello Ski Boots DC Deeluxe DPS Skis Dragon Alliance Dynafit Dynastar Skis Dye Precision Optics Elan Electric Visual Endeavor Snowboards Faction Skis Fischer Skis U.S. FK/SKS Tools (Ruffolo Enterprises) Flow Snowboarding Flux Bindings
Forum Full Tilt Boots G3 Genuine Guide Gear Garmont GeigerRig Giro Helmets & Goggles Gnu GOODE Skis & Poles GoPro H2O Outdoor Gear (H2OG) Hart Skis Head Wintersports High Society Freeride Icelantic Skis Jones Snowboards K2 Helmets, Goggle, Poles K2 Skis K2 Snowboarding
Karvena Helmet’s & Goggles Kastle Skis Kerma Ski Poles KLINT La Sportiva N.A. Lange Ski Boots LEKI USA Lib Tech Lib Tech NAS (Skis!) Line Skis Liquid Image Summit Series Look Bindings Majesty Skis Marker AT (Marker USA) Marker Bindings (Marker USA) MOD/MOD Live Moment Skis Native Eyewear Never Summer Snowboards Niche Snowboards Nitro Snowboards Nordica NOW Snowboarding Oakley OSBE USA Helmets OZ Snowboards POC Helmets & Goggles Point6 Socks Pro-Tec Recon Instruments R.E.D Ride Snowboards Rome Snowboard Design Syndicate
Rossignol Alpine Rossignol Snowboards Roxy Snow Salewa Salomon USA Salomon Helmets & Goggles Salomon Snowboards Sandbox Helmets SCARPA Scott Shred Helmets/ Goggles Shred Ready Signal Snowboards SKILOGIK Skullcandy Smith Optics Smokin’ Snowboards Snowjam Spice Snowboards Spy Optic Sun Valley Ski Tools
Superfeet Worldwide Technine/Brandbase Tubbs Snowshoes Tyrolia Union Bindings Unity Snowboards Vans Venture Snowboards Voile USA Volkl AT/Tele Volkl USA Von Zipper Wigwam Socks YES Snowboards
Devil’s Thumb: Nordic Demo Alpina Sports Corp Atlas Snowshoes Atomic Nordic Fischer Skis XC Rossignol Nordic Madshus Salomon Nordic Smith Optics Swix Sport USA
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