Published by Active Interest Media Sunday, february 3, 2013
Official Publication of the 2013 SIA Snow show
96 hours & counting
An action-packed show rolls into day 4—with On-Snow on tap
Inflated Sales
Airbag packs blow up in backcountry accessories market (p. 4)
Growth Strategy
10 ideas for drawing more enthusiasts to the slopes (p. 12)
Next-Gen Performance Kids’ skis and boots get much-deserved technical upgrades (p. 22)
Heard in the Aisles
“Hmm, it smells like Vancouver here.”
—Showgoer outside the Hyatt, noticing a distinctive scent in the air (p. 36)
SIA Snow Show App Also available on the iTunes App Store or at www.SIAshowapp.com