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DEZINE [DE-ZINE] {Pronunciation} de-sign
HELLO! This is the kickstart of my design path. 3 years in the design course, I have selected this few projects for my portfolio. Please note that projects done in school are not proposed to actual clients mentioned in it.
HAZY HEALTH? Haze occur in Singapore between May and October. In 2013, the Pollution Standard Index(PSI) reached the highest ever recorded of 371 which is unfit for outdoor activities. Social media campaigns regarding haze lack of mentioning the serious health related issues. The objective is to educate people on the health consequences that can be caused by haze, so that people can take precautions.
DREAMBITE A campaign to guide students to achieve their dream by setting a realistic milestone goals. Break it down into phases and focus each step at a time. The message is applied on the packaging graphic and the chocolate structure.
FUTURA 1927 FUTURA 1927 was created in a typography lesson in which we have to apply the fundamentals of typography on any subject.
SINGAPORE PRESS HOLDING: ASIAONE 3 months of internship at Singapore Press Holding, I mainly revamp the layout for mobile applications. The new look and feel of the application is designed based on the new ios7 minimalistic user interface.
TOHOKU HOLOCAST The purpose of this info-graphic is to educate the public, in hope that people will donate to the charity organization. Using pictograms and illustrations allow readers to digest massive information.
An info-graphic poster based on an American graphic designer best known for the “ I love NY � logo, Bob Dylan poster and DC bullet logo.
MILTON GLASER
EMERGENCY MUDGUARD Folding card is placed in a t shirt to make sure all the folding size is the same. It is normally discarded after purchasing the shirt. An emergency mudguard made for bicycle is printed on the folding board to give it a second life. It can be used to prevent dirt splash coming from the rear of bicycle and cyclist can also reuse the mudguard because it is water proof.
URBAN STREET-WEARS URBAN STREET-WEARS was created in a typography lesson in which we have to apply the fundamentals of layouts on any subject.
THE BEAUFORT: FESTIVE DELIGHT Basics of InDesign, we learn how to create editorial layouts and combining files into book.
VRINZ’S LOOKBOOK My first freelance project done for Vrinz, a local female fashion brand, retailing womens shoes and bags. The client wanted a digital lookbook for that collection using CathKidston lookbook as a references.
HER PROJECT CAMPAIGN A Corporate Social Responsibility(CSR), aims to improve female workers’ general and reproductive health. Levi’s Strauss took part in the campaign. Through the sales of their product, they help to raise fund to improve female workers’ general and reproductive health.
TWIGS, PAINT AND PENCIL An amount of sketches done in various medium for the past few years.
FIND ME joetangfeng@gmail.com behance.com/dezinesg