Sierra REC Magazine Media Kit 2017

Sierra Rec Magazine | Media Kit 2017

sierrarecmagazine.com

1

Welcome to Sierra Rec Magazine

2

Sierra Rec Magazine | Media Kit 2017

Editorial Calendar Sierra Rec Magazine is a digital-first media company that publishes original Sierra recreation, destination and event information paired with daily content from local experts on all digital channels.

The Sierra Rec Magazine print edition features, in depth tips, stories and recommendations for planning an adventure or trip into the Sierra. We will cover events, destinations, recreational ideas and hidden gems from the Lassen Volcanic National Park, through the Lake Tahoe Basin, and south through the Yosemite National Park, Mammoth and the Sequoia National Park. _________________________________________________________ Our regular magazine features include: Feature Destinations, Trail Tips, National Park updates, Sierra Lakes, Fishing & Hunting, as well as photos from the Sierra, Travel Tips, Upcoming Events and Competitions ________________________________________________________ We publish an array of seasonal stories. Here is a sneak peek: May Issue: The Annual Trail Issue The Famous Trails– Exploring with the great explorers of our past. Discover the John Muir, Sierra Crest, Tahoe Rim and PCT within this issue.Three days in the Hoover Wilderness and fishing the Sierra one contest at a time will be covered.

July Issue: Human Power VS Pedal Power Our unique look at the bike races, mountain bikes, rock climbing, bouldering and long trail hikers.

September issue: Festival Time A great issue filled with fall festivals, color hikes and late season fishing in the Sierra.

November Issue: Winter Rec It is playtime in the Sierra. This issue will cover snow, snow sports, gear, holiday gift guides and resorts.

January issue: Year in Photos and Outdoor Fitness Issue Packed with reader photos, Instagram highlights and social media favorites for the S ierra. This issue will include our seasonal workouts for recreation in the Sierra.

March Issue: Annual Summer Gear Guide The March issue will include a travel destinations planner, Sierra Passport Challenge kickoff and Eastern Sierra fishing guide.

Sierra Rec Magazine | Media Kit 2017

sierrarecmagazine.com

3

4

Sierra Rec Magazine | Media Kit 2017

Sierra Rec Magazine | Media Kit 2017

sierrarecmagazine.com

5

Advertising Rates Sierra Rec Magazine A regional magazine focused on Sierra events, recreation opportunities, gear, tips, locations and lodging published 6 times yearly. Lifestyle and practical how to guides for novice explorers and annual visitors with content that focuses beyond the obvious and challenges the consumer to explore, experience and find the hidden gems in the Sierra.

Additional Targeted Marketing opportunities include: Quarterly Print Passport Vacation Planner Direct Mail Email Marketing Event Promotion Publication Date

Deadline Date

Camera Ready Deadline

May 2017

March 30, 2017

April 5, 2017

July 2017

May 30, 2017

June 6, 2017

September 2017

July 31, 2017

Aug 7 2017

November 2017

Sept. 29, 2017

Oct 6, 2017

January 2018

Nov. 30 , 2017

Dec. 7, 2017

March 2018

Jan. 30, 2018

Feb 7. 2018

AD Sizes and Rates: Full Page:

8.25” x 10.75”

$1500.00 Half Page (H) 8.25 x 5.25”

$790.00 Half Page (V) 4.12” x 10.75”

$790.00 One-Third (V) 2.5” x 10.75”

$545.00 Quarter Page (H) 4.12” x 5.25

$400.00 Eighth Page (V) 2” x 5.25”

$250.00 Eighth Page (H) 4.12” x 2.75”

$250.00 Rates above include Full Color Print Edition, digital edition with links and Website Directory listings Featured Positions: Inside Cover Back Page Double Truck

8.25 x 10.75 8.25 x 10.75 17” x 10.75

$1895.00 $2150.00 $3400.00

Featured Position Rates above include Full Color Print Edition, digital edition with links and website directory listings and featured leaderboard ads for two month period of that magazine on sierrarecmagazine.com. Featured sponsor positions will be included in social media promotion posts as key sponsors.

A 10% discount will be available for multiple ad space.

Ask us about additional digital only promotional opportunities.

6

Sierra Rec Magazine | Media Kit 2017

Distribution: Sierra Rec Magazine will be distributed in print, digital & social channels. Our advertising partners will have their promotions included in all print and digital formats including app promotions. Social channel promotions are included only for our premier sponsors.

• • • •

•

5000 print editions will be distributed a retail and travel center locations throughout Central California and Eastern Sierra off US Highway 395.

Digital media distribution on the following digital newsstands: ISSUU, Apple, Google Play, sierrarecmagazine.com Sierra Rec Magazine Passport App - In development Subscriptions - Sierra Rec Magazine will launch a subscription service after our first issue is on the streets for individuals outside the area, as well as offer distribution via social media channels for individuals which wish to have it sent to them, for the cost of postage.

Sierra REC Magazine is currently running the following Social Channels - Facebook, Twitter, Pinterest, Instagram, Google+, You-Tube. Content and premier advertisers will be featured throughout the 8 week period between issues. Additional opportunities for partnership are available by request.

Sierra Rec Magazine | Media Kit 2017

sierrarecmagazine.com

7

8

Sierra Rec Magazine | Media Kit 2017