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We earn the trust of our customers
from Sustainability Report 2020
by Sigma
At Sigma we are committed to offering our clients the best, personalized service.
Long-term relationships
In collaboration with our clients, we reach more than 645,000 points of sale in nearly 100 countries to bring communities everywhere favorite foods to love every day.
We establish long-term relationships with our clients and together we deliver high-quality and great tasting food to millions of consumers around the world. Surpassing our clients’ expectations is essential to achieving excellent commercial results. Employing different communication channels, we maintain an open dialogue with clients and consumers that allows us to better understand their needs, concerns, and suggestions, while giving us an opportunity to inform them about our products, services, and programs.
Excellent Client Program
The Excellent Client Program, implemented in Mexico since 2014, fosters the development of our clients in the Traditional Channel by means of a value-added offering that includes equipment, services, and recognitions.
54,800+ refrigerators State-of-the-art refrigerators installed from 2014 to date in our clients’ stores which, in addition to modernizing the point-ofsale and ensuring that our value products are readily available to consumers, use less energy compared to traditional refrigerators.
139,000+ bonifications in product delivered in 2020 to our clients in the Traditional Channel.
"Be Yourself" Program
Campofrío Smart Solutions, the hospitality division of Campofrío, launched the “Vuelve a ser tú” (Be Yourself Again) project, a plan to reactivate the hospitality industry in Spain in an effort to help bars and restaurants return to the new normality and optimize their sales activity. Some of the efforts carried out included the start of a Program for Training Hostel Professionals, which provided more than 1,000 hours of free online training; a donation of almost 2 million product servings; a global incentives plan to promote on-premise consumption; and a Guide with practical post-COVID advice posted on the brand’s website that includes weekly value-added content for the hospitality industry.
Our clients
Modern Channel Traditional Channel Foodservice Channel
Supermarkets Convenience stores
Mom and Pops Specialized markets Hotels Restaurants Movie theaters Industrial cafeterias
246,000+ contacts
Our Service Center in Mexico responded to more than 246,000 contacts made by consumers and clients in 2020 to address their concerns and answer their questions.
More than 2,500 surveys conducted, showing 99% satisfaction with the service received.
