TRADING UP

ADARA EXCHANGE CEO OLGA PETRUNINA AND COO IRA EROKHINA ARE TWO YOUNG WOMEN TAKING THE TECH INDUSTRY BY STORM WITH AN INNOVATIVE TAKE ON CRYPTO EXCHANGE.

WHAT’S THE BIGGEST STRENGTH OF BLOCKCHAIN, AS YOU SEE IT?

OP: I truly believe in the power of blockchain. Right now the financial system is very old school – we live in the new digital world but we still use ancient financial instruments. By introducing an intermediary layer via blockchain there is going to be an increase in the revenue and the quality of your product. You can invest in human resources instead of paying all those other intermediaries.

The financial system will be one of the first things to transform via blockchain. Digital assets and financial instruments are the future. Transition of ownership is one of the basic ideas of blockchain. All info is open and transparent. You can see all the revenues which are received by each side of the deal. Each part of the deal is honest.

Our platform is built for mainstream investment. Through social trading, you can join the strategy of super successful traders and follow them. We provide a ‘library’ through our platform – providing data to our clients – and they can create their own strategies through our tools and share with the community. The communities follow the strategy and share our success. We have a lot of ideas how to improve the crypto.

IE: There are so many people who want to be involved but the entry barrier is pretty high. Access to information, it’s hard to know who to trust. There’s a limited amount of useful info in languages other than English.

It’s hard to find people who know about the market, to get trustworthy advice from, including legal advice. There are lot of people moving into crypto who claim to be experts but don’t have the knowledge or experience to provide the services they’re selling. A lot of people see crypto as a quick money grab, but not us.

HOW ARE YOU TRYING TO EFFECT POSITIVE CHANGE THROUGH THIS TECH?

OP: Our idea is to create access to investment opportunities for mainstream investors. Anyone who wants to be a part of it can choose to be a part of it. They can choose to learn first and they can follow one of the traders on the platform. If you go to any of the exchanges today you’ll be lost – you need to know so many things to protect yourself. What you can store on the exchange and what you can’t, for example. We want to educate people.

IE: You don’t have to be a millionaire, right now the way investment works you have to have at least ten to twenty thousand Euros in your fund to access investment pools. Also when you transfer the money you don’t really know where you’re giving the money. It goes there, it’s locked, it’s not transparent. The way we want to set it up with the traders, when you follow the traders and when you follow strategy on the exchange everything is transparent and super easy to use. This eliminates the buy-in problem.

IS THAT REALISTIC TO SHARE YOUR WAY OF TRADING? IF YOUR STRATEGY IS USED BY MULTIPLE PEOPLE MARKET FORCES WILL DILUTE IT...

OP: No, this is social trading. You can pick up on strategies and follow them. Of course if a lot of funds follow just one strategy, it will become ineffective because the market will change. So people should check, and set up the risk limits. We have all the instruments for reducing risks. If it’s not profitable – just cancel the strategy. We believe that in the future you won’t need traditional money. If you create the right investment opportunities for people, they can spend less time on making money and more time on more interesting productive things, such as art and education.

IE: If you have this knowledge, why not share it and let others access this space as well?

HOW ARE YOU LOOKING TO COMPETE AND STAND OUT?

OP: Most crypto exchanges are just thinking about making money, they’re not thinking about the legal framework or product improvement. They’re making money because they can do it right now. They know the market is eventually going to change. They might not transition well to a regulated environment.

IE: Current exchanges are mostly for people who have been in crypto for a long time, people who have traded before. They’re not really accessible to new users – that’s where we come in!