SiGMA Issue 30

EDITOR’S NOTE

First published in 2014 to coincide with our first event, SiGMA magazine has always closely aligned with our summits. Its evolution, both in terms of style and content, reflects this journey.

Despite challenges, we remained committed to our readers. We never missed an issue, staying true to our promise to support a community facing the isolating uncertainty of the 2020 pandemic. In 2021, we reached a new milestone by publishing in both Arabic and English—marking SiGMA’s expansion into new international markets. Further translations followed, becoming a staple feature of our editorial identity. And later, as we sought to bring the emerging technologies closer to the world of iGaming, introducing a special tech section to our editorial plan.

Now, as we celebrate the release of our 30th issue, we revisit some of our most impactful magazine cover stories. This journey begins with our iconic first issue. From interviews with Johan Styren and Alex Tomic to a look at the Philippines regulatory landscape with PAGCOR chairman Alejandro Tengco, each edition has chronicled key moments in our industry’s evolution, reflecting the ambition and innovation that have shaped both SiGMA and the broader iGaming world.

Speaking of cover stories, this issue explores Boomerang Partners' impressive growth, strategic partnerships, and future plans. From collaborations with AC Milan to their innovative affiliate program, their journey highlights a commitment to excellence and innovation in the online gambling space. Read the exclusive interview starting page 36.

Meanwhile, MGA CEO Charles Mizzi discusses plans to ensure Malta remains a hub for iGaming innovation. Read his interview from page 26.

A dedicated market report explores Western Europe, specifically Germany, Sweden, the UK and Spain. SiGMA's Head of News, Shirley Pulis Xerxen, presents key findings in a feature starting on page 30.

Other highlights include an interview with David Vanrenen on the birth of the world’s first online lottery - featured from page 60, and a guest piece from H.E Barbara Akoukor Benisa, the High Commissioner of Ghana, starting page 85.

We've also focused on the good works being carried out by the SiGMA Foundation. This issue highlights a key project - the GLOW initiative - which supported 60 Colombian children with cleft lip and palate surgeries. Follow their journey from page 117.

Gratitude is also due, as always. Firstly to Group founder Eman Pulis, who leads the charge for an industry that is sustainable yet progressive. His bold choices reflect the rapid expansion of exciting new markets and emerging verticals.

As the Roman gourmand, Apicius says, we eat first with our eyes. Rocco Di Muni and Zoya Markova's impactful designs and Robert Cuschieri and Yvonne Zachariou´s beautiful photography are certainly a feast for the senses. I'm also indebted to Rami Gabriel for his insightful interviews and Daria Lyakh for helping to bring this issue to a wider audience through translation.

в

интервью на странице 15: «Компании, выходящие на новые рынки, стремятся повысить прибыльность и удовлетворить растущий спрос».

Наш недавно опубликованный отчет SiGMA посвящен анализу игрового рынка Восточной Европы, с акцентом на Чехию, Польшу, Венгрию и Румынию. Важные выводы

региона Бонга специализированные образовательные курсы и профессиональное обучение, способствующие повышению их квалификации и достижению экономической независимости. В этом выпуске вы познакомитесь с Цион Текле, 19-летней выпускницей проекта, которая уже открыла собственный салон в Бонге. Также мы расскажем о щедрых спонсорах, Focus Gaming и Alea, сыгравших ключевую роль в реализации этого проекта. Подробности читайте на странице 116. Фонд также привлекает средства через аукцион, проводимый в рамках церемонии вручения наград SiGMA. Мы побеседовали с Джоно Писано, восходящей звездой манильской арт-сцены, который щедро поддерживает ноябрьский аукцион на саммите SiGMA Европа, подарив изумительное произведение из своей коллекции. Подробнее об этом читайте на странице 53. Саммит SiGMA Восточная Европа пройдет параллельно с Affiliate World, что создаст идеальные условия для операторов и студий, стремящихся увеличить трафик. В этом году Affiliate World отмечает свое десятилетие и привлечет более 4 000 партнеров. Подробнее об этом в статье операционного директора Affiliate World Conferences Матея Чехвалы. Мы бы также хотели выразить благодарность. Особая признательность основателю группы Эману Пулису, который

Editor

Katy Micallef

Senior Editorial Designer

Rocco Di Muni

Creative Manager

Perpetua Kokkinou

Photographer

Robert Cuschieri

Photographer

Yvonne Zachariou

Editorial Designer

Zoya Markova

Cover story Photographer

Dmitry Ishakov, Yvonne Zachariou

Contributors

Rami Gabriel

Jade Denosta

Helena Schenda

Diajana Mijailovic

Translation

Daria Lyakh

Sales

Renee Micallef Decesare

Marie Reyal

Denis Dzyubenko

Ayoub Hamdi

Elisa Martinotti

Antonina Tupikova

Olha Kovalevska

Kian Sullivan

Kyle Mifsud

Media Partners

Jill Chou

Events Photographers

Bence Fejes

Marton Nagy

Marian Luzi

Albert Camilleri

Boris Cremers

Mitch Camilleri

Spinwise’s Role in the Evolving iGaming Landscape

SiGMA sits down with Alvis Ledskalnins, founder of Spinwise

Роль Spinwise

Building On The MGA’s Strength

CEO Charles Mizzi reflects on his first year

MGA

SiGMA Europe Q3 2024 Report

Online gaming giants Bet365 and Flutter lead in Western Europe

SiGMA

COVER STORY: The Game changers

Boomerang Partners discuss the company’s future plans

From SiGMA’s Start to Industry Shaper

Johan Styren on making his mark in the world of iGaming

22 26 30 36 46

David Vanrenen and the birth of the world's first online lottery

Ian Sherrington uncovers David´s role in launching the ILLF

60

Dr Aftab Rizvi and the first online gambling compliance certification

Rizvi looks back on his role in certifying the world’s first government-regulated online casino

Gaming and Ethics: Safeguarding the Future of Digital Play

AIBC ambassador Jane Thomason on navigating morality in virtual worlds

Why Ghana is emerging as the next iGaming hotspot

A guest piece by H.E Barbara Akoukor Benisa – High Commissioner of Ghana to Malta

Jon Vlogs: A New Force in the iGaming World

Meet the streamer and SiGMA Poker Tour ambassador

Jon Vlogs:

Poker Tour

Fueling innovation: How VentureMax drives iGaming startups forward Fostering iGaming startups through investment, mentorship, and sustainable growth.

65

75 85

122 132

A decade of growth, innovation, and global expansion

As we reach the end of the year, SiGMA Europe celebrates a significant milestone—our 10th anniversary—with our largest event to date. What began as a local gathering has evolved into a series of global summits that unite the international gaming community.

This year, in response to overwhelming demand, we’ve expanded our floor plan by an additional 15,000 square metres, making room for a total of 45,000 square metres of exhibition space. An expanded footprint blends indoor and outdoor areas to create a unique, festival-like atmosphere while maintaining ample quiet zones for uninterrupted business meetings.

Over the past year, we’ve taken bold steps to further solidify SiGMA’s position as a leading global gaming event series. We are excited to launch a new event for the South Asian markets, with a summit set to take place in Sri Lanka next year. As part of our commitment to fostering highlevel networking, SiGMA will also host a series of luxury retreats in 2025, aimed at key players from the affiliate and land-based sectors.

The SiGMA Poker Tour, debuting this year, represents another key initiative in our strategy to transform SiGMA summits into a platform that can leverage crossover opportunities in new sectors. This new addition brings an exciting series of tournaments, designed to attract stakeholders from every corner of the industry.

Beyond our events, we’ve recently revamped our website, creating a unified platform that integrates our B2B and B2C initiatives. This digital transformation includes an expanded news platform powered by an international team of journalists. We’re also strengthening our commitment to charitable causes through the SiGMA Foundation, driving projects that positively impact communities.

In another strategic development, we’ve partnered with Affiliate World to synchronise our events with AW’s conferences. This collaboration creates a unique opportunity for operators and affiliates to engage—further bridging the gap between the iGaming industry and the affiliate world.

As we reflect on the past decade, SiGMA has evolved into more than just an event. 10 years on from that first show and our vision for the next decade is crystal clear. Looking ahead, we're focused on creating a safe, responsible, and sustainable environment for the entire gaming ecosystem, fostering collaboration across borders, and driving innovation for the next generation of industry leaders. Here's to the next decade.

The road ahead: Eight pillars of success

Words by Emily Micallef, Group CEO

As we approach SiGMA’s milestone 10-year anniversary, I can’t help but feel incredibly excited and proud of how far we've come.The past decade hasn't been without its challenges, but we’ve not only weathered the storms –including the unprecedented COVID-19 pandemic – we’ve thrived through innovation and adaptability, expanding from a single annual event to seven global conferences.

Looking ahead, SiGMA’s eight pillars—Events, Play, Investment, Media, ADR, Brokerage, Poker Tour, and the Foundation—will continue driving growth. We’re expanding into new markets, opening offices globally, and bridging iGaming with emerging technologies. Our commitment to excellence, community impact, and global expansion sets us on a promising path for the future.

One of the most meaningful moments during this period was launching the SiGMA Foundation, our charitable arm. It's been incredible to see the impact we’re making beyond iGaming. From building schools and supporting women’s empowerment in Ethiopia to cleft palate surgeries in Colombia and housing projects in the Philippines, the work we’ve been able to do through the Foundation has been inspiring.

The SiGMA Poker Tour will continue to play a vital role in the organisation’s growth strategy, offering top-tier poker action combined with premium networking opportunities. In 2025, the Poker Tour will align with SiGMA’s landmark summits, further integrating the poker community with the iGaming industry.

The backbone of SiGMA’s operations remains its global conferences, which currently span across seven regions. As we move into the next few years we will continue to explore new territories, including our most recent launch of SiGMA South Asia in Sri Lanka, as well as others currently in the pipeline. We will also look to revamp old ones, exploring exciting new venues that can meet the needs of a growing industry.

We´re also investing in new offices in India, Noida, and relocating the Belgrade and Malta offices to larger spaces. With over 200 employees and six offices worldwide, SiGMA is well-positioned to continue delivering excellence on a global scale.

As we head into this exciting new chapter, I’m excited for what’s next. SiGMA’s journey has only just begun!

A Look Back,

A Glimpse Ahead

Over the past decade, SiGMA has had the privilege of spotlighting some of the most influential figures in iGaming. As we celebrate the release of our 30th issue, Rami Gabriel revisits 8 of these pioneers.

Carla Maree Vella

From gracing the cover of one of SiGMA Magazine’s early issues (Issue 2, 2017) as CEO of Optimizer Invest, Carla Maree Vella’s career has been a whirlwind of change and growth. She candidly reflects on how SiGMA’s facilitation skyrocketed her visibility, joking that it was intimidating for a self-professed introvert to suddenly become a more known name in the gaming industry. Her journey didn't stop there—after Optimizer, she dove into consultancy, embracing new challenges and broadening her expertise. From navigating the B2B world to leading BetPawa’s marketing efforts in eight African markets, Carla became an expert at turning obstacles into triumphs. In the quiet years, she purposefully stepped away from the stage, to learn new things and honing her craft. Now as CEO of Neatplay, Carla teases that there are exciting projects on the horizon. As her father’s wisdom says, “If you’re not going forward, then the opportunity isn’t the right one."

что для самопровозглашенного интроверта было довольно

маркетингом BetPawa

восьми африканских странах, Карла превратилась в мастера решения сложных задач. Некоторое время она целенаправленно отошла от публичной деятельности, чтобы сосредоточиться на обучении и совершенствовании своих навыков. Сегодня, занимая пост генерального директора Neatplay, она намекает на захватывающие проекты в будущем. Как говорил ее отец: «Если вы не движетесь вперед, значит, эта возможность

SiGMA Magazine Issue 06, 2017

Ulrik Bengtsson

From leading iGaming giants in Malta and the UK to a Non-Executive career Ulrik Bengtsson’s journey since his SiGMA Magazine cover (Issue 2, 2015) has been nothing short of extraordinary. With over 20 years of executive experience spanning telecom, gaming, and broadcasting, Ulrik has left a significant mark on every industry he's touched. As CEO of Betsson, he doubled revenues and then took William Hill through a historic £2.9 billion acquisition by Caesars in 2021. His career also includes key roles at Modern Times Group (MTG), where he led Viasat and Emerging Markets Pay-TV. More recently, he held senior leadership roles at VirginMediaO2. Today, Ulrik serves as Chair of Hostelworld, Raketech, and GameNation, while advising and investing in early-stage companies in the betting and gaming sectors. His passion for building and developing people, teams and businesses remains strong, driven by his philosophy that “80% of success is showing up."

With such a varied and successful career, Ulrik's influence continues to be felt across multiple industries.

Angelo Dalli

From being one of the pioneers of AI in iGaming to founding nine successful startups, Angelo Dalli's career since his SiGMA Magazine cover (Issue 4, 2016) has been a journey of relentless innovation and impact. Angelo never stopped his involvement with SiGMA’s projects, continuously shaping the future of the industry. His work with Bit8, which revolutionized AI decision-making systems, set new standards for iGaming, while his ventures spanned both software and hardware, optimizing everything from player recommendations to marketing campaigns. Today, as a computer AI scientist, advisor, investor, and Chief Scientist at Umnai, Angelo is pushing the boundaries of what’s possible in AI. His unwavering drive for creating practical applications that improve lives remains at the heart of everything he does, proving that when passion meets technology, the results are limitless. "When you’re happy, it never feels like work," he says, a philosophy that fuels his ongoing commitment to innovation.

SiGMA Magazine Issue 04, 2016

José Herrera

When José Herrera appeared on SiGMA’s opening magazine cover issue (Issue 1, 2014), he couldn’t have foreseen the scale of its success. Reflecting on it, he says, “It would be an insult to call what SiGMA has accomplished impressive—SiGMA has surpassed the very definition of impressive.” Now, back in his legal practice at José A. Herrera & Associates Advocates, José remains focused on Malta’s future. If he returns to politics, he aims to tackle two critical areas: boosting Malta’s service industry by leveraging its logistical strengths and addressing the “immensely neglected” environmental sector, which he warns could impact tourism. Guided by the James Bond quote “Never say never,” José’s journey is marked by bold decisions and an unyielding vision for what lies ahead.

Johan Styren

From the early days of LeoVegas to dominating new markets, Johan Styren’s SiGMA cover (Issue 3, 2015) was just the beginning of an innovative career. From having the main stand at SiGMA’s very first event to watching it grow into a globally recognized powerhouse, Johan was there from the early days. “Back then, it was just Eman and a couple of colleagues,” he recalls, laughing at how everything has evolved. Fast forward, and after his time as CEO of LeoVegas, Johan couldn’t quite stick to his attempt at a “retirement plan.” Instead, he built one of Japan’s largest affiliate networks while continuing to invest and advise in the iGaming world. Reflecting on his journey, Johan comments: “In business, nothing outshines the value of a strong network—it’s the foundation of every venture I pursue.” Today, as CEO of Dilanti Media and a key player across multiple ventures, Johan continues to push boundaries. His 15-year career in iGaming has been defined by smart collaborations, long-lasting relationships, and a continuous drive to innovate. From the early days of SiGMA to now, Johan’s journey has been about one thing: staying ahead while staying connected.

активно инвестировать и консультировать в сфере iGaming. Размышляя

Marina Ilina

Marina Ilina, CEO of PIN-UP Global, has taken the company from a startup to an industry leader during her remarkable eight- year journey. Ever since her appearance on the cover of SiGMA Magazine (Issue 20, 2022), she has demonstrated a clear vision that has driven the company’s confident growth. Under her leadership, PIN-UP has expanded into new markets, launched groundbreaking projects, and built a team of professionals that excel in challenging environments. Marina’s philosophy, “Selecting the right team is half the way to achieving the goal, “has been central to their success. With a sharp focus on B2B solutions and innovative technologies powered by AI and machine learning, PIN-UP Global is setting new trends in the iGaming industry. Looking ahead, Marina is determined to continue pushing the boundaries with experimental projects while staying true to her mantra: “It’s always worth prioritizing the right things to achieve results without getting bogged down. “Her leadership and vision ensure that PIN-UP’s future is as bright as its rise has been.

Alexander Tomic

From being the face of three SiGMA magazine issues to revolutionising iGaming with Alea, Alex Tomic’s rise is a true success story. As the visionary behind developing one of the first VR casinos and the awarded casino brand Slotsmillion, Tomic spearheaded Alea’s transformation into a B2B giant, while maintaining a bold presence at SiGMA’s global events. Through challenges like the pandemic, his unshakable drive has kept him at the cutting edge of innovation. Reflecting on his journey, Tomic shares, “Nobody really knows what they’re doing. Some are just better at pretending like they do,” a fitting mantra for an industry leader whose relentless ambition continues to shape iGaming and takes part of SiGMA’s 10-year legacy.

вдохновитель, стоящий за созданием одного из первых VR-казино и отмеченного наградами бренда Slotsmillion, Томич руководил трансформацией Alea в B2B-гиганта, при этом продолжая уверенно

о себе на глобальных мероприятиях SiGMA. Несмотря

такие вызовы, как пандемия, неутомимая целеустремленность позволила

Spinwise’s Role in the Evolving iGaming Landscape

In today’s highly competitive iGaming industry, success requires more than just innovation—it demands strategy, precision, and an acute understanding of market dynamics.

Alvis Ledskalnins, founder of Spinwise, explains how they are key players in the online gaming sector with their portfolio of distinct brands, including Casoo, Tsars, Winnerz, and Trickz. The group’s steady growth reflects a clear vision and a measured expansion strategy that continues to yield results in a fast-evolving market.

Balancing Growth with Stability

Spinwise has built its reputation on a foundation of trust—trust that players will be treated fairly and rewarded appropriately. As Ledskalnins puts it: “Operators need to gain players’ trust, that’s the most important aspect which works long-term.” This focus on loyalty and player retention has allowed its brands to resonate across diverse demographics. Whether it’s Casoo’s adventure-laden experience or Tsars’ luxury-driven design, each brand offers a unique proposition, ensuring Spinwise remains relevant and engaging to its audience. Rather than pursuing assertive expansion for its own sake, Spinwise has maintained a balanced approach, growing steadily while ensuring its core principles remain intact. This methodical growth strategy is one of the factors behind the group’s sustained success.

The Power of Technology

In the iGaming world, technology is more than an operational necessity—it’s a competitive differentiator. Spinwise understands this well, adopting blockchain and AI technologies not simply to stay current but to enhance the player experience in meaningful ways.“The iGaming sector has been evolving nonstop... first, it moved from personal computers to mobile gameplay, and from traditional payments to cryptocurrencies,” says Ledskalnins. By integrating cryptocurrency as a payment method, Spinwise offers players a seamless, secure option that keeps pace with modern expectations. Meanwhile, AI helps Spinwise fine-tune its offerings by analysing player preferences and behaviours, ensuring that each gaming experience is tailored and engaging. Crossplatform compatibility has also been a key focus, enabling players to enjoy Spinwise’s games across devices with ease.

“Operators need to gain players’ trust, that’s the most important aspect which works long-term.”

Strategic Market Expansion

Spinwise’s approach to entering new markets is deliberate and informed. Rather than rushing to capitalize on emerging opportunities, the company assesses each region’s regulatory environment and growth potential. The UAE’s recent steps towards legalizing iGaming present an exciting prospect, and Spinwise is watching developments closely, understanding the broader impact this could have on the GCC region. In Europe, Spinwise continues to explore markets like Finland, where regulatory shifts offer new opportunities. Spinwise’s careful monitoring of these changes ensures it remains compliant while staying ahead of the competition.

A Player-First Approach

At Spinwise, product development revolves around player needs. This commitment to understanding and addressing pain points in the player journey—whether through streamlining registration processes or simplifying payments—positions Spinwise as a player-centric operator. These improvements reduce friction, creating a more fluid, enjoyable experience for users. “Every great feature development comes with a problem which needs to be solved or improved,” says Ledskalnins, emphasizing Spinwise’s approach to continuously refining the player experience. The group’s portfolio of games also reflects this focus on player satisfaction. The success of the Pragmatic Play 1000s series underscores Spinwise’s ability to identify and deliver games that resonate with its audience. Supporting newer providers like Octoplay demonstrates Spinwise’s willingness to invest in fresh ideas while maintaining a strong catalogue of trusted titles.

“The iGaming sector has been evolving nonstop... first, it moved from personal computers to mobile gameplay, and from traditional payments to cryptocurrencies”

Spinwise’s Calculated Path Forward

Spinwise is not just reacting to industry changes—it’s shaping them. The company is gearing up for some exciting announcements during SiGMA Malta week event, where they will unveil expansions for their popular brands Winnerz and Trickz into additional markets. This strategic growth is aimed at capturing a broader audience, aligning with Spinwise’s ongoing commitment to player engagement and innovation.

Additionally, Spinwise will be rolling out significant updates to Casoo and Tsars, two of its flagship brands. These improvements are carefully timed to coincide with the busiest gaming months of the year, ensuring the platforms are ready to meet the peak of player demands during the holiday season. As Alvis Ledskalnins notes, “We’re launching additional markets and improving two of our crown jewels just in time for December, so there’s a lot to look forward to.”

These developments highlight Spinwise's dedication to continuous growth and refinement, ensuring it remains a top contender in an industry driven by rapid change and fierce competition. Spinwise stands out for its thoughtful and strategic approach to growth. “We are always following up on regulations and looking for markets that include a regulation model which makes commercial sense,” says Ledskalnins, summarizing Spinwise’s approach to global expansion. The company’s focus on technology, player satisfaction, and smart market expansion positions it as a major player in the global iGaming landscape. As Spinwise moves forward, it will continue to blend innovation with precision, ensuring its role as a leader in the field remains secure.

Сила технологий

В мире iGaming технологии — это не просто

операционная необходимость, это конкурентное преимущество. Spinwise хорошо это понимает и

внедряет технологии блокчейна и искусственного

интеллекта не только для того, чтобы оставаться

актуальными, но и чтобы улучшить опыт игроков. «Сектор iGaming безостановочно развивается... Сначала он перешел от персональных

компьютеров к мобильным играм, а от традиционных платежей — к криптовалютам», — говорит Ледскалнинс. Внедрив криптовалютные

платежи, Spinwise предлагает игрокам удобный

и безопасный способ оплаты, соответствующий современным ожиданиям.

Использование ИИ помогает Spinwise

оптимизировать предложения, анализируя предпочтения и поведение пользователей, что

делает каждый игровой процесс индивидуальным и более увлекательным. Ключевым фактором также является межплатформенность, которая позволяет игрокам получать удовольствие от игр на разных устройствах.

Стратегическое расширение рынка

Spinwise подходит к выходу на новые рынки обдуманно и взвешенно. Компания не спешит воспользоваться недавно появившимися возможностями, а тщательно оценивает

нормативно-правовую среду и потенциал роста каждого региона. Недавние шаги ОАЭ

по легализации работы iGaming открывают захватывающие перспективы, и Spinwise внимательно следит за развитием событий,

понимая, как это может повлиять на весь регион

Персидского залива.

В Европе Spinwise продолжает исследовать такие рынки, как Финляндия, где законодательные

изменения открывают новые возможности для роста. Внимательное отслеживание этих

изменений позволяет компании оставаться в

рамках закона, опережая при этом конкурентов.

потребностей игроков. Успех серии Pragmatic Play 1000s подчеркивает способность Spinwise находить и предлагать игры, которые находят отклик у аудитории. Поддержка новых провайдеров, таких как Octoplay, демонстрирует готовность Spinwise инвестировать в свежие идеи, сохраняя при этом сильный каталог проверенных игр.

Просчитанный путь Spinwise к дальнейшему развитию Spinwise не просто реагирует на изменения в отрасли — компания активно их формирует. Компания

игроков. Кроме того, Spinwise готовит значительные обновления для своих флагманских брендов Casoo и Tsars. Эти изменения тщательно рассчитаны на самые оживленные месяцы игрового года, что позволит компаниям удовлетворить пиковый спрос игроков в праздничный сезон. «Мы выходим на новые рынки и обновляем два наших ключевых бренда как раз к декабрю, так что нас ждет много интересного», — комментирует Ледскалнинс.

Эти разработки подчеркивают стремление Spinwise

к постоянному росту и совершенствованию, что позволяет компании оставаться лидером в отрасли, характеризующейся быстрыми изменениями и жесткой конкуренцией. Spinwise выделяется продуманным и стратегическим подходом к развитию. «Мы всегда следим за изменениями в регулировании и выбираем рынки с моделью, которая имеет коммерческий смысл», — отмечает Ледскалнинс, резюмируя

Building On The MGA’s Strength

The Malta Gaming Authority (MGA) has long been recognized as a leader in regulating the global iGaming industry, and under the leadership of Charles Mizzi, its strategic direction is evolving to meet new challenges. CEO Mizzi sits with Rami Gabriel to bring to light his unique perspective to the role, merging public sector management expertise with a clear understanding of the gaming industry's fast-paced nature. His focus on strengthening the regulatory framework is ensuring that Malta remains a hub for iGaming innovation while balancing player protection with industry growth.

Understanding the Industry

Given that this is Charles Mizzi’s first direct role within the gaming industry, he faced a steep learning curve. Though his experience as CEO of the Residency Malta Agency had prepared him for public sector management, the gaming industry presented its own unique set of differences. "I approached this challenge with a commitment to learning from both the industry's complexities and the expertise within the MGA,” Mizzi remarked, reflecting on his first nine months in office as he delved into the intricacies of gaming regulation.

One of his core priorities during this period has been operational efficiency. His first major initiative was a thorough review of the MGA’s internal processes, identifying bottlenecks and inefficiencies that hindered the regulator’s agility. By addressing these, Mizzi created a more responsive organization, better equipped to meet the ever-changing needs of the gaming industry.

In addition to streamlining operations, Mizzi focused on bolstering human resources within the MGA. He understood that a well-equipped and motivated workforce was essential for ensuring the authority could maintain high standards while adapting to the fast-evolving industry.

Executing Strategic Goals under Mizzi’s Leadership

Under Mizzi’s leadership, the MGA has focused on maintaining continuity while identifying opportunities for improvement. One of his central objectives has been strengthening the authority’s operational processes to create a more agile and proactive regulatory body. "We are committed to continuously refining our internal processes to respond more swiftly to the industry’s evolving needs," Mizzi has emphasized, highlighting the importance of adaptability in a rapidly changing sector.

In addition to operational improvements, Mizzi has placed significant emphasis on engaging closely with stakeholders. By maintaining open lines of communication with gaming operators, the MGA ensures that its policies

с новыми вызовами. Генеральный директор Мицци делится своим уникальным взглядом на роль, совмещая опыт управления в государственном секторе с глубоким пониманием динамики игровой индустрии. Его акцент на укреплении нормативной базы гарантирует, что Мальта продолжает оставаться центром инноваций в сфере iGaming, сочетая защиту игроков с ростом отрасли.

Понимание индустрии

Поскольку для Чарльза Мицци это первый опыт работы непосредственно в игровой индустрии, ему

стала операционная эффективность. Его первой крупной инициативой стал детальный пересмотр внутренних процессов MGA с целью выявления препятствий, замедляющих гибкость организации. Мицци решил устранить эти проблемы, что помогло MGA стать более гибкой и готовой быстрее реагировать на постоянно меняющиеся потребности игровой индустрии. Помимо оптимизации операционной деятельности, Мицци также сделал акцент на укреплении кадрового потенциала MGA. Он понимал, что для того, чтобы соответствовать высоким стандартам и адаптироваться к быстро развивающемуся рынку, необходимы хорошо подготовленные и мотивированные сотрудники.

Реализация стратегических

MGA, сосредоточился на сохранении преемственности и поиске возможностей

and regulatory frameworks remain relevant and aligned with industry developments. "It’s crucial that we remain a regulator who listens and engages closely with the industry. This approach allows us to sustain the regulatory environment that has made Malta the home of operators of good will, while also positioning the MGA to adapt to future challenges and opportunities,” Mizzi has stated.

Embracing Technological Innovation

The MGA has always been at the forefront of innovation, ensuring that it stayed ahead in the field of gaming regulation. Mizzi believes that technologies such as artificial intelligence present opportunities for the gaming sector if harnessed correctly.

AI, in particular, is a valuable tool for promoting responsible gaming. By identifying patterns in player behaviour, AI can detect early signs of problem gambling, allowing operators to offer timely support. Mizzi advocates for a holistic approach that combines AI’s analytical power with human oversight to promote responsible gaming.

Malta was one of the first jurisdictions to regulate the use of cryptocurrencies and blockchain in gaming, and Mizzi remains committed to keeping the MGA at the cutting edge of technological innovation while ensuring a high level of security and consumer protection.

Balancing Growth and Ethical Responsibility

Mizzi’s leadership is deeply rooted in ethical responsibility. Last year, the MGA integrated ‘five markers of harm’ into the Player Protection Directive. These markers guide operators to detect early signs of problem gambling and intervene before issues escalate, ensuring that player welfare is safeguarded.

Mizzi is also dedicated to combating misleading promotional tactics, such as the notion of ‘risk-free gambling.’ He strongly opposes such messaging, which he believes downplays the risks inherent in gambling and misleads players. Mizzi’s focus on transparency and player protection aims to create a safer, more responsible gaming environment.

Ensuring Global Influence and Sustainable Growth

As the MGA continues to evolve under Mizzi’s leadership, its global influence remains strong. The MGA’s commitment to regulatory excellence has earned its respected position on the world stage, and Mizzi’s goal is to build on this legacy. Malta’s early move to regulate online gaming has positioned it as a frontrunner in the industry, and Mizzi is determined to maintain that momentum.

операторами

MGA гарантирует, что

политика и регуляторные нормы остаются актуальными и соответствуют современным тенденциям индустрии. «Очень важно, чтобы мы оставались регулятором, который прислушивается и активно взаимодействует с индустрией. Такой подход позволяет нам поддерживать ту регуляторную среду, которая сделала Мальту домом для операторов с добросовестным подходом, и при этом готовит нас к будущим вызовам и возможностям», — отмечает Мицци.

Внедрение технологических инноваций

MGA всегда была на переднем крае инноваций, что обеспечивало ее лидирующие позиции в сфере регулирования игорного бизнеса. Мицци уверен, что технологии, такие как искусственный интеллект, могут открыть

перспективы

сектора, если их применять грамотно и эффективно. В частности, ИИ может стать важным инструментом для продвижения ответственной игры. Благодаря возможностям ИИ выявлять паттерны поведения игроков

предложить необходимую поддержку. Мицци выступает за целостный подход, сочетающий аналитические возможности ИИ с контролем со стороны человека для продвижения ответственной игры. Мальта также стала одной из первых юрисдикций, начавших регулировать использование криптовалют и блокчейна в азартных играх. Мицци стремится к тому, чтобы MGA продолжала оставаться на передовой технологических инноваций, одновременно обеспечивая высокий уровень безопасности и защиты прав потребителей.

Баланс между ростом и этической ответственностью Этическая ответственность играет ключевую роль в руководстве Чарльза Мицци. В прошлом году MGA интегрировала «пять маркеров вреда» в Директиву по защите игроков. Эти маркеры позволяют операторам распознавать ранние признаки игровой зависимости и вмешиваться на ранних

One key aspect of the MGA’s strategy is its focus on businessto-business (B2B) operators. By expanding the B2B sector, the MGA is driving job creation and sustainable growth in Malta’s gaming industry. The rapid increase in licensed B2B firms is a demonstration to the MGA’s forward-thinking approach and long-term vision.

In addition to fostering business growth, Mizzi is committed to talent development. The MGA has established partnerships with educational institutions and offers paid internships to students, giving them real-world exposure to the gaming sector. These initiatives not only help cultivate local talent but also strengthen Malta’s reputation as a hub for gaming expertise.

"AI presents valuable opportunities in promoting responsible gaming. By detecting early signs of problem gambling, operators can intervene more effectively, ensuring that player welfare remains a top priority."

регулированию обеспечило MGA

высокую репутацию на международной арене, и

Чарльз Мицци планирует укреплять и развивать это

достижение. Первые шаги Мальты по регулированию

онлайн-гемблинга позволили ей занять лидирующие

позиции в отрасли, и Мицци полон решимости

сохранить этот успех.

Одним из ключевых аспектов стратегии MGA

является акцент на развитие сектора B2B. Благодаря расширению сектора B2B MGA способствует созданию рабочих мест и устойчивому росту индустрии на Мальте. Быстрый рост числа лицензированных

SiGMA Europe Q3 2024 Report:

Online gaming giants Bet365 and Flutter leading in Western Europe

SiGMA

The recently published SiGMA Market report targets Western Europe, specifically Germany, Sweden, the UK and Spain. It takes a closer look at the marketing activities for Q3 2024 of online gaming operators, focusing on social media, SEO, and affiliate marketing. This article presents key findings from the report and takes a closer look at the latest updates from the region. SiGMA’s Head of News, Shirley Pulis Xerxen, highlights key findings and recent developments in the report.

Four countries in focus

Germany: In Germany, operators, including major players like Bet365 and Tipico are adapting to the new regulatory environment brought by the State Treaty on Gambling in July 2021. This new set of rules made it legal to play online slots and poker across the country, all under one standard set of regulations. Online gambling is booming, fuelled by better internet access and the growing popularity of digital betting platforms. Recently, Tipico made headlines by expanding its online operations significantly, catering to the growing demand for digital betting in the country. Additionally, there’s been a focus on how these companies are complying with the strict responsible gambling measures, with increased oversight from the Glücksspielbehörde, Germany’s regulatory body.

Недавно опубликованный отчет SiGMA охватывает ключевые рынки Западной Европы, такие как Германия, Швеция, Великобритания и Испания. В нем детально рассматривается маркетинговая деятельность операторов онлайн-гемблинга за 3-й квартал 2024 года, уделяя особое внимание социальным сетям, SEO и партнерскому маркетингу. В этой статье представлены ключевые выводы и последние изменения в регионе. Ширли Пулис Ксерксен, руководитель отдела новостей SiGMA, акцентирует внимание на самых значимых изменениях.

к новым правилам, установленным Государственным договором о гемблинге, вступившим в силу в июле 2021 года. Этот договор легализовал онлайн-слоты и покер по всей стране, установив единый стандарт регулирования. Быстрый рост онлайн-гемблинга здесь обусловлен улучшением интернет-доступа и популярностью цифровых платформ для ставок. Tipico недавно расширила свои онлайн-операции, чтобы удовлетворить растущий спрос на цифровые ставки. Кроме того, компании работают над соблюдением строгих требований ответственной игры под надзором немецкого регулятора Glücksspielbehörde.

Швеция: С 2019 года, после реформирования законов о гемблинге, Швеция сосредоточена на поддержании ба

Sweden: Since reshaping its gambling laws in 2019, Sweden has been all about balancing market growth with player protection. The Swedish Gambling Authority, Spelinspektionen, is becoming increasingly strict when it comes to making sure operators play by the rules, especially around responsible gambling. Sweden’s gambling market has hit the headlines with news about companies like Betsson and Kindred facing scrutiny from Spelinspektionen for alleged violations related to bonus offers and player protection regulations. Betsson recently made news by launching new responsible gambling initiatives in response to the regulatory pressures, aiming to set a higher standard in player safety. Kindred is also pushing forward with innovations in digital platforms to enhance user experience while maintaining compliance.

UK: In the UK, one of the world’s biggest gambling markets, things are in flux, with the Gambling Commission taking a hard look at the 2005 Gambling Act to update it for today’s tech-savvy and more socially-conscious world. Proposals for stricter affordability checks and ad restrictions are on the table. The industry is buzzing with big mergers and buyouts among key players. In the UK, Entain is in the middle of a strategic revamp, focusing on its online and international growth, especially after some significant mergers and acquisitions. Meanwhile, Flutter Entertainment, the parent company of brands like Betfair and Paddy Power, is closely watching the developments of the ongoing review of the Gambling Act, which could potentially reshape advertising and affordability checks.

Spain: Spain’s gambling market is going strong, with online betting on the rise despite some tough new rules. The Royal Decree on Commercial Communications of Gambling Activities has enforced strict limits on advertising, like no TV or radio ads during prime family viewing times. The market is diverse, with everything from national lotteries to a variety of online options. Currently, there are ongoing discussions about reviewing taxes and regulations to strike the right balance between industry growth and protecting people’s well-being. Codere recently caught attention with its plans to further scale its online gambling business, following a strong post-pandemic recovery. Grupo Cirsa, on the other hand, has been focused on expanding its presence in Latin American markets while keeping a keen eye on domestic regulatory changes.

Market leaders in Western Europe

The Report reveals that ESPN Bet and Paddy Power are global leaders on X (formerly Twitter), while Unibet France and FDJ Parions Sport lead in Western Europe. ESPN Bet and PokerStars top the global chart on Instagram, with FDJ Parions Sport and Codere leading in Western Europe.

AVERAGE NUMBER OF FOLLOWERS ON X

ESPN Bet

Paddy Power

Bet 265 Stake

Fan Duel Sportsbook

PokerStars

DraftKings Sportbook

William Hill

Unibet France

Landbrokers

Fanatics Sportbook

Bet fair

FDJ Parions Sport

Bwin Spain

1xBet english

WESTERN UNION FOCUS

Average WESTERN UNION

Unibet France

Fdj Parions Sport

Bwin Spain

Pmu Sport

Winamax

Codere Sportium

Unibet Seden

Unibet Belgium

the average number of followers on X (formerly Twitter) of the online gambling operators analysed in Western Europe.

61,160 27,295

the average number of followers on Instagram in Western Europe.

Luckia ATG

Unibet Finland

Betsson Sweden Tipico

Note: Date of analysis: 9 September 2024.

Source: Online Gambling Quarterly, X/Twitter Number of followers

TOP ADVERTISERS (GAMBLING WEBSITES) ON AFFILIATE WEBSITES - WESTERN EUROPE – DATA

COLLECTED OCTOBER 2024

Betting

Casino

Listed operators may not accept players from country analyzed. Date of analyses: 1 October 2024

Source: Online Gambling Quarterly

Most Active Operators on Affiliate Sites in Western Europe

The report benchmarks the top online gambling advertisers/ brands on affiliate websites across the four countries. The findings show variations by country and whether focusing on betting or casino sites:

BETTING: Bet365 consistently ranks highly across the UK, Spain, and Germany. Betsson leads in Sweden.

CASINO: Bet365 again features prominently in the UK and LeoVegas is a leader in Sweden and Spain. Novoline is top ranked in Germany.

SEO

SEO Benchmarking Leaders

The report analyses search engine optimisation (SEO) performance across Germany and the UK, measuring the top 50 Google organic search results for betting- and casino-related keywords. Key findings:

Germany: Tipico leads for betting-related keywords, very closely followed by Bwin and Interwetten. NetBet is the top performer for casino keywords, followed by Tipico and Stargames

UK: William Hill leads in betting, followed by Paddy Power and Ladbrokes; Paddy Power leads in casino-related keywords, followed by 888casino and NetBet

So far, only a few affiliates (e.g., Oddschecker) have been able to establish their own (global) brand reputation. Therefore, the Google ranking is of key importance for most affiliates.

SEO Affiliate Sites

Oddschecker.com and Olbg.com rank highly for betting-related keywords in the UK. Wettbasis.com and Sportwettenvergleich.net top the rankings in Germany. In Sweden, Bettingstugan.se and 1x2.se lead for betting.

Askgamblers.com and Gambling.com top the ranks for casino-related keywords in the UK. Gambling.com and Casinoonline.de rank highest in Germany. In Sweden, Sveacasino.se and Gambling.com top the ranks.

Flutter Entertainment, владеющая такими брендами, как Betfair и Paddy Power, внимательно следит

Лидеры рынка

Западной Европы

Отчет показывает, что ESPN Bet и Paddy Power являются мировыми лидерами на платформе X (ранее Twitter), в то время как Unibet France и FDJ Parions Sport возглавляют Западную Европу. ESPN Bet и PokerStars лидируют на глобальном уровне в Instagram, а FDJ Parions Sport и Codere занимают первые позиции в Западной Европе. Самые активные операторы на партнерских сайтах в Западной

Отчет ранжирует ведущих рекламодателей и брендов в сфере онлайн-гемблинга на партнерских сайтах в четырех странах. Полученные результаты показывают различия в зависимости от страны и от того, сосредоточено ли внимание на сайтах для ставок или казино: СТАВКИ:

Betting apps in West Europe

The leading betting apps in selected West European countries are as follows:

Sweden - Svenska Spel leads – The app of Svenska Spel had the highest rank in Q3/2024 with. The apps of ATG and Bet365 follow on ranks 2 and 3.

Germany - Tipico leads – The app of Tipico had the highest rank in Q3/2024 in Germany. The apps of Bet365 and Betano follow on ranks 2 and 3.

UK - Bet365 leads – The app of Bet365 had the highest rank in Q3/2024 in the. The apps of Paddy Power and Sky Bet follow on ranks 2 and 3.

Mobile App Rankings

The report also analysed the ranking of betting apps in selected Western European countries. Key findings for Q3 2024:

Sweden: Svenska Spel leads.

Germany: Tipico leads.

UK: Bet365 leads.

Market Capitalisations

Flutter leads the ranking with a market capitalisation of GBP 32.0 billion, followed by Evolution (GBP 15.6 billion) and Entain (GBP 4.8 billion). The average market cap of the companies analysed is GBP 4.29 billion.

P/E RATIOS: Super Group shows the highest P/E ratio (394), while the average is 109.

MARKET CAP/REVENUE RATIO: Evolution has the highest ratio (36), with the average being 12.

The Future of Online

Gambling

in Western Europe

The Western European online gambling market, as highlighted in this SiGMA Report, presents a dynamic and competitive landscape. Established giants like Flutter and Bet365 show considerable market dominance, employing sophisticated strategies that include strategic acquisitions and significant investments in SEO and social media marketing. The recent regulatory shifts in Germany have created a more standardised environment, yet competition remains intense. Sweden’s continued focus on responsible gambling underscores a persistent regulatory

MARKET CAPITALISATION OF KEY COMPANIES IN THE ONLINE GAMBLING INDUSTRY

Date of analyses 22.07.2024

Source: Online Gambling Quarterly, Google Finance, Refinitiv, Yahoo, Bloomberg

emphasis on player protection, creating challenges and opportunities for operators. Meanwhile, the ongoing UK Gambling Act review hints at significant changes to come, potentially reshaping the market’s dynamics.

However, the report also reveals a thriving ecosystem beyond the major players. Smaller operators are successfully carving out niches through specialisation and targeted marketing approaches. The crucial role of affiliate marketing further highlights the diversified nature of the sector.

Looking forward, success in this market will depend upon adaptability. Companies must effectively integrate new technologies, maintain compliance with evolving regulations (particularly those promoting responsible gambling), and anticipate shifts in consumer behaviour.

The SiGMA Market reports are the result of a partnership between SiGMA Group and MECN’s Online Gambling Quarterly (OGQ).

Лидеры в SEO

Отчет анализирует эффективность поисковой

оптимизации (SEO) в Германии и Великобритании, оценивая топ-50 органических результатов Google по ключевым словам, связанным со ставками и казино. Основные выводы:

Германия: Tipico лидирует по ключевым словам, связанным со ставками, за ним следуют Bwin и Interwetten. По ключевым словам казино лидирует NetBet, за ним следуют Tipico и Stargames.

Великобритания: William Hill возглавляет рейтинг по ключевым словам, связанным со ставками, за ним следуют Paddy Power и Ladbrokes. По

ключевым словам казино лидирует Paddy Power, за ним следуют 888casino и NetBet

SEO-партнерские сайты

Oddschecker.com и Olbg.com занимают высокие позиции по ключевым словам, связанным со ставками, в Великобритании. Wettbasis.com и Sportwettenvergleich.net возглавляют рейтинги в Германии. В Швеции лидируют Bettingstugan. se и 1x2.se по ключевым словам, связанным со ставками.

Askgamblers.com и Gambling.com занимают лидирующие позиции по ключевым словам, связанным с казино, в Великобритании. Gambling. com и Casinoonline.de лидируют в Германии. В Швеции лидерами стали Sveacasino.se и Gambling.com.

Приложения для ставок в Западной Европе

Ведущие приложения для ставок в выбранных странах Западной Европы:

Швеция – лидирует Svenska Spel – Приложение Svenska Spel заняло первое место в 3 квартале 2024 года. Приложения ATG и Bet365 заняли второе и третье места соответственно.

Германия – лидирует Tipico – Приложение Tipico заняло первое место в 3 квартале 2024 года в Германии. Приложения Bet365 и Betano заняли второе и третье места соответственно.

Bet365

Швеция: лидирует Svenska Spel.

Германия: лидирует Tipico. Великобритания: лидирует Bet365.

Рыночные капитализации

Flutter занимает первое место с рыночной капитализацией в £32 млрд, за ним следуют Evolution (£15,6 млрд) и Entain (£4,8 млрд). Средняя рыночная капитализация компаний, рассмотренных в отчете, составляет £4,29 млрд.

КОЭФФИЦИЕНТЫ P/E: Super Group демонстрирует самый высокий коэффициент P/E (394), при среднем значении 109.

СООТНОШЕНИЕ

КАПИТАЛИЗАЦИИ К ДОХОДУ: Evolution имеет самое высокое соотношение (36), среднее значение — 12. Будущее

Scan the QR code to access an interactive dashboard of the top online gaming advertisers/ brands on affiliate websites in West Europe.

Как подчеркивается в отчете SiGMA, рынок онлайн-гемблинга в Западной Европе остается динамичным и высококонкурентным. Такие гиганты индустрии, как Flutter и Bet365, продолжают удерживать лидерство благодаря тщательно продуманным стратегиям. Они активно совершают приобретения других компаний и вкладывают значительные средства в улучшение позиций в поисковых системах (SEO) и продвижение через социальные сети. Недавние изменения в регулировании Германии создали более стандартизированную среду, однако конкуренция остается высокой. Постоянный фокус

Швеции на ответственной игре подчеркивает важную роль защиты игроков, создавая как вызовы, так и возможности для операторов. Тем

временем пересмотр Закона об азартных играх в Великобритании обещает значительные изменения, которые могут изменить динамику рынка.

Отчет также раскрывает активную экосистему за пределами крупных игроков. Небольшие операторы успешно осваивают свои ниши благодаря специализации и целенаправленным маркетинговым подходам. Решающая роль партнерского маркетинга

Scan the QR code to access the full West Europe SiGMA Market Report.

In an exclusive cover story interview, Ivan Kraynov, CoFounder of Boomerang Partners, discusses the company’s impressive growth, strategic partnerships, and future plans. From collaborations with AC Milan to their innovative affiliate program, Boomerang’s journey highlights its commitment to excellence and innovation in the online gambling space.

The global gambling market has continued to increase, and forecasts for the coming years indicate further upward trends. Riding this wave, Boomerang Partners has demonstrated impressive growth, solidifying its position in the elite of the iGaming industry. Founded in 2020, Boomerang Partners is a dynamically evolving global company offering a wide range of online gambling products and setting new standards in affiliate marketing and sponsorship strategies.

A vital aspect of Boomerang’s success is its affiliate program, rapidly gaining traction. It offers personalised bonuses and 24/7 multilingual support, making it one of the most attractive in the market. In 2023, Boomerang Partners achieved outstanding results, paying over €50 million to its partners and attracting more than 15,000 new deposits monthly. The company manages a portfolio of 15 active brands, including sportsbook platforms and online casinos, covering over 35+ GEOs worldwide. These products provide a variety of betting options with favourable odds and thousands of games to meet the needs of the most demanding players. Among these, Boomerang Bet stands out as a flagship product, showcasing the company’s commitment to delivering top-quality sports betting experiences.

A key factor in the Boomerang’s success is its rapidly expanding team. Since 2021, it has grown from just five people to over 124 professionals. This expansion has been critical in achieving remarkable growth and maintaining high service and innovation standards.

IVAN KRAYNOV

An important milestone and one of the significant highlights of Boomerang’s achievements in 2024 was their strategic collaboration with AC Milan. Boomerang Bet became the Official Regional Betting Partner in Europe of this famous football club. It also introduced its ambassador, Swiss and Juventus women football star Alisha Lehmann. These initiatives reflect the company’s commitment to innovation and strengthening its position in the sports and entertainment sectors.

An important step towards strengthening Boomerang’s position and leadership in the industry was the first annual traffic tournament, the Golden Boomerang Awards — a global competition in the affiliate marketing sector that brought together 252 teams worldwide. Throughout the 90-day tournament, affiliates drove approximately 80,000 players and over 27,374 first-time deposits (FTDs).

The company’s achievements attract business partners and are recognized by the professional community at events and awards. Boomerang’s team is actively participating in notable industry events. Between January and November, they attended 15 industry exhibitions and were nominated for 14 awards.

Boomerang continues to focus on global expansion, actively developing its products and services in Tier 1 countries. Excelling in creating a unique affiliate ecosystem and strengthening its connections in the iGaming industry, the company looks to the future with optimism, preparing for new achievements and successes. Each year, Boomerang solidifies its reputation as an industry leader by expanding its wide range of products and demonstrating a commitment to quality and innovation.

The successes of Boomerang in 2023 and 2024, along with its ambitious plans for the future, allow the company to confidently

THE GAME CHANGER

look ahead and continue setting new standards in the world of iGaming and affiliate marketing.

The Path to Success

How do you evaluate the year from SiGMA Malta 2023 to SiGMA Malta 2024? To what do you attribute the growth and increased brand recognition?

Throughout this period, Boomerang has truly come into its own, evolving into a standout name in the industry. We’ve been busy, the betting component of our business has grown 5 times in the last year, and the gambling segment twice. We launched 12 new products covering 25 GEOs, partnered with AC Milan and Alisha Lehmann and participated in 15 industry events. At these exhibitions Boomerang received several prestigious awards — each a testament to our growth and achievements.

Our approach is all about staying ahead of the game, and we do this by leveraging data analytics and aligning with global trends. Research shows that online betting is booming and has strong growth prospects, a view shared by market experts. By focusing on these trends and continuously expanding our product offerings, we’re not just keeping up; we’re setting the pace and delivering what our global audience is looking for.

Partnerships with stars from the sports industry have become a significant part of your communication strategy. Why AC Milan? How did you choose the team for the partnership? Why did you choose a female footballer as your ambassador? What are your future plans for partnerships?

At Boomerang, we’re all about teaming up with influencers, athletes and sport teams that truly mirror our values and ambitions. AC Milan was a perfect match for us — this iconic club has a rich history, a massive global fanbase, and a relentless drive for excellence. These are qualities that speak to the heart of what we’re building at Boomerang. By joining forces with such a legendary team, we’re not just boosting our brand’s visibility; we’re connecting with millions of passionate fans who share our enthusiasm.

The same goes for our partnership with Alisha Lehmann, the dynamic Swiss and Juventus forward. Alisha is more than just a top player; she’s a trailblazer in women’s football, known for her talent and charisma. She represents the same spirit of innovation and excellence we strive for at Boomerang. With Alisha on board, we’re able to connect with a diverse audience in an authentic and impactful way.

Looking ahead, we’re committed to building more of these strategic partnerships that align with our brand’s values. We’re all about collaborating with top-tier teams and influential personalities to create initiatives that are not just memorable but also resonate deeply with our audience.

Boomerang’s portfolio includes many different brands. Which products are currently the focus for promotion?

Boomerang Bet is our flagship product, but it’s just one part of a much bigger picture. Our portfolio is packed with dynamic brands, and each brings something unique to the table. Spread across more than 35 GEOs, these brands cater to a diverse

global audience, offering a rich array of betting options with some of the most attractive odds in the market.

We’re not just sitting still either — our roadmap is all about innovation and excitement. We’re constantly rolling out new iGaming products, always keeping things fresh and thrilling for our users. This proactive approach helps us stay ahead of the curve, keeping us aligned with market trends and ensuring our users always have something new to look forward to.

What is your business strategy for developing the affiliate program Boomerang Partners? How does growth affect building relationships with partners? What benefits do you offer partners in the industry?

At Boomerang, we see our affiliate program, Boomerang Partners, as more than just business — it’s about building genuine, long-lasting partnerships. We believe that transparency, mutual respect, and trust are the foundations of any successful collaboration. For us, it’s not just about rolling out high-quality products and making sure payments are on time; it’s about nurturing relationships where every partner feels valued and supported like part of our family.

Last year was a huge leap forward. We paid out over €50 million to our partners and welcomed over 15,000 new deposits each month. These numbers aren’t just statistics — they’re a reflection of the hard work, quality, and dedication we pour into everything we do. And 2024 looks even brighter. Beyond attractive offers and strong product conversions, we launched the Golden Boomerang Awards, a unique initiative to recognize and reward our partners. The feedback has been fantastic, showing how much our partners appreciate being celebrated and motivated in this way.

For us, it’s all about creating the perfect setting for our partners to thrive. This means delivering not just top-performing GEOs and high-converting products but also ongoing support that feels personal and genuine. We’re always listening, always innovating, and always finding new ways to help our partners hit their goals and grow with us. Our mission is to build the best partner program in Europe, where employees are the priority and partners are happy and successful.

Boomerang

из них привносит что-то уникальное. Работая в более чем 35 ГЕО, эти бренды ориентированы на разнообразную глобальную аудиторию и предлагают богатый выбор ставок с одними из самых привлекательных коэффициентов на рынке.

Мы не стоим на месте - наша дорожная карта сконцентрирована на инновациях и азарте. Мы

постоянно выпускаем новые iGaming продукты, чтобы оставаться свежими

и привлекательными для наших пользователей. Такой проактивный подход помогает нам быть впереди всех, следить за тенденциями рынка и обеспечивать нашим

Какова ваша бизнес-стратегия развития партнерской программы Boomerang Partners? Как рост влияет на выстраивание отношений с партнерами? Какие преимущества вы предлагаете партнерам?

В компании Boomerang мы рассматриваем нашу партнерскую программу Boomerang Partners

не просто как бизнес, а как создание настоящих, долгосрочных партнерских отношений. Мы верим, что прозрачность, взаимное уважение и доверие являются основой любого успешного сотрудничества. Для нас это не просто выпуск высококачественных продуктов и своевременная оплата; это развитие отношений, в которых каждый партнер чувствует себя ценным и поддерживаемым, как член нашей

Industry Insights and Visionary Trends

What trends do you see in the gaming/ iGaming and entertainment industries? Which sectors are growing, and which have already peaked? Where can we expect explosive growth?

The iGaming and entertainment landscape is buzzing with growth, especially in the online gambling sector. We’re seeing revenue forecasts jump from $97.15 billion in 2024 to $132.90 billion by 2029, according to a Statista research. What’s fueling this surge? The answer lies in the shift toward mobile gaming, the integration of blockchain for secure and transparent transactions, and the booming popularity of mini-games like crash games that keep users engaged. At the same time, more and more countries are moving away from international licences in favour of national regulations, creating fresh opportunities in emerging markets across Latin America, Africa, and Southeast Asia. It’s an exciting time, filled with possibilities. But it is iportant to be sensitive to the moment.

On the flip side, the era of classic gambling formats like land-based casinos seems to be fading. Players now crave the convenience and variety that mobile gaming and online casinos offer. This isn’t just a trend — it’s a major shift. At the same time, there’s a growing focus on responsible gambling. The industry is increasingly using AI and smart analytics to offer safer, more personalised experiences for users. The game is changing, and only those who adapt and innovate will thrive. At Boomerang, we’re fully embracing these changes, committed to setting new standards for safety, transparency, and a better player experience.

Which business sectors are currently leading the global market? What promising areas for professional development and investment would you highlight?

Several promising areas in the global market offer significant growth and investment opportunities. Firstly, blockchain and cryptocurrencies are leading the way. These technologies continue to transform the financial industry by ensuring transparency and fairness, which is important for users and investors. Another hot spot is mobile betting and gambling, which are skyrocketing in popularity as more users shift towards mobile devices for their gaming needs. This shift demands continuous innovation to stay ahead in the game.

We’re also witnessing the explosive growth of esports, especially as it intertwines with streaming platforms, opening up fresh ways to connect with younger audiences. At Boomerang, we’re at the forefront of these trends, working to integrate cutting-edge innovations like AI-powered customer support and tools for promoting responsible gambling. Our goal is to provide a safe, engaging, and personalised experience that keeps our users coming back for more.

What advice would you give to aspiring entrepreneurs and investors?

Start with a clear and focused strategy. In the fast-paced world of iGaming, positioning yourself effectively is all about finding that unique angle that sets you apart. Ask yourself: What’s your unique value proposition? What can you offer that no one else can? It’s not just about being in the game; it’s about bringing something fresh and innovative that resonates with your target audience.

Finding your niche isn’t just a box to tick — it’s about making a memorable impact. At Boomerang, we know that this goes hand in hand with assembling a team of top-tier experts who truly excel in their fields. With a team of over 120 skilled professionals, each one brings deep expertise that fuels our strategic vision. Fostering a culture of trust and excellence within this team isn’t just a goal — it’s a driving force behind our success.

How do you find a work-life balance to be successful without burning out?

Balancing work and life is key to staying energised and avoiding burnout. For me, it’s all about knowing when to shift gears — whether that means diving into a favourite hobby, exploring new interests, or even tackling business challenges in a completely different industry. This change of pace gives my mind the break it needs to recharge and come back sharper, with fresh ideas and a clearer perspective.

Another big part of this balance is learning to let go and trust the team around you. At Boomerang, we’re lucky to have a group of talented professionals who are absolute experts in their fields. Because of their expertise, I don’t need to micromanage. This frees me up to focus on the bigger picture and strategic moves that drive our growth. It’s a win-win — I get to maintain a healthier work-life balance, and the company benefits from a more dynamic, forward-thinking approach.

цель, это движущая сила нашего успеха.

Как найти баланс между работой и личной жизнью, чтобы быть успешным и не выгорать?

Баланс между работой и жизньюэто ключ к тому, чтобы оставаться энергичным и избегать выгорания. Для меня главное - знать, когда нужно переключиться - будь то погружение в любимое хобби, изучение новых интересов или даже решение бизнесзадач в совершенно другой отрасли. Такая смена темпа дает моему разуму передышку, необходимую для того, чтобы восстановить силы и вернуться более сконцентрированным, со свежими идеями и более ясными планами. Еще одна важная часть балансанаучиться доверять команде, которая вас окружает. Мне

CAT CH US AT SIGM A EUROPE IN M ALTA STAND 2099

From SiGMA’s Start to Industry Shaper

Johan Styren’s journey in the iGaming industry is nothing short of remarkable. From gracing the cover of SiGMA Magazine's third edition during his early days as CEO of LeoVegas to becoming a pivotal figure in the global iGaming landscape, his path is a masterclass in innovation, resilience, and strategic networking. Rami Gabriel speaks with him.

The Beginning of a Powerful Collaboration

When Johan Styren first encountered SiGMA, it ignited a dynamic connection that would not only transform their careers but also leave a lasting mark on the industry. It was during an interview with Eman Pulis, the founder of SiGMA, for the third issue of the magazine that Styren began a relationship that would shape not just his career, but also the evolving conference landscape in Malta. “I think the first time I met Eman, it was just him and a handful of colleagues,” Styren reminisces. “SiGMA was still very much in its early days. At that point, LeoVegas had already seen a level of success, but SiGMA was just getting started.”

That initial meeting turned out to be the beginning of a long and fruitful partnership. Recognizing the potential of SiGMA as a key player in the iGaming world, Styren wasted no time. LeoVegas secured the main stand at SiGMA’s very first event, held at the Intercontinental Hotel. “It was a small affair compared to what SiGMA has become today. There were probably 20 or 30 stands in total, and LeoVegas was right in the middle,” Styren reflects. "We jumped on that train pretty much straight away." This early collaboration set the stage for a lasting relationship, with SiGMA growing into one of the most significant conferences in the gaming industry while Styren propelled LeoVegas to international acclaim.

Shaping the Industry Beyond LeoVegas

After stepping down from his role as CEO of LeoVegas, Styren initially had plans for a quiet retirement. However, his entrepreneurial spirit wouldn’t let him rest for long. “I realised I needed to keep myself occupied,” he admits. So, instead of settling into a slower pace, Styren dove back into the industry with renewed energy.

Today, Styren is involved in multiple businesses, most notably as CEO of Dilanti Media, an SEO-focused company with a strong foothold in the Japanese

Габриэлем он делится своими мыслями.

Начало плодотворного сотрудничества

Йохан. «На тот

SiGMA была

на стадии становления, а LeoVegas уже достигла определенного успеха. У SiGMА еще все было впереди». At that point, LeoVegas had already seen a level of success, but SiGMA was just getting started.”

Эта встреча положила начало долгому и успешному сотрудничеству. Осознав потенциал SiGMA как ключевого игрока в мире iGaming, Стайрен не терял времени даром. LeoVegas заняла главный стенд на первом мероприятии SiGMA, прошедшем в отеле Intercontinental. «По сравнению с сегодняшним масштабом SiGMA это было скромное событие — всего 20–30 стендов. И LeoVegas была в самом центре», — говорит Стайрен. «Мы сразу решили участвовать». Это раннее сотрудничество заложило основу для долгосрочных отношений, и SiGMA выросла в одну из крупнейших конференций в индустрии, в то время как Стайрен

market. "We’ve grown into one of the biggest affiliates in Japan," Styren shares with a sense of pride. But his involvement doesn’t stop there. As an investor, advisor, and board member in various companies, Styren continues to leave his mark across the iGaming world. “Every business I’ve been involved with has, in one way or another, collaborated with SiGMA, whether by exhibiting or partnering in other ways.”

Leveraging the Power of a Network

A key to Styren’s ongoing success has been his deep connections within the industry. “Having been in the iGaming space for about 15 years, I’ve realised that the network of people I’ve built around me is the most valuable thing I have,” Styren notes. His strategic approach to building and maintaining strong professional relationships has been crucial in his success. “In business, nothing outshines the value of a strong network—it’s the foundation of every venture I pursue,” Styren emphasises.

Whether starting a new venture or seeking advice, Styren’s extensive network provides him with the resources he needs to thrive. “I’ve always tried to do business in a way that is mutually beneficial, and that’s allowed me to reach out and get the help I need whenever I embark on something new.”

Future Endeavours: A New Venture on the Horizon

As for the future, Styren shows no signs of slowing down. In fact, he’s already in the process of launching a new venture in the affiliate marketing space. “It’s going to bring together some of the biggest names in iGaming affiliation, and I’m confident it will make a big impact on the industry,” he reveals. While he remains tight-lipped about the details, his track record suggests that this new project will be one to watch closely.

“I’ve always focused on ensuring that my business partners benefit as much as I do. It’s about creating long-term relationships based on trust and mutual success.”

Reflections on a 15-Year Journey

Reflecting on his 15-year career in the iGaming industry, Styren is quick to attribute much of his success to his business philosophy. “I’ve always focused on ensuring that my business partners benefit as much as I do. It’s about creating long-term relationships based on trust and mutual success.” This philosophy has not only cemented his position as a respected leader but has also opened doors to new opportunities time and time again.

From his early days at LeoVegas to his current status as a serial entrepreneur and investor, Johan Styren’s journey is a testament to the power of innovation, collaboration, and, above all, the importance of building a strong network. SiGMA has been a constant presence throughout his career, and as he looks to the future, Styren remains firmly committed to shaping the iGaming landscape, one venture at a time.

оказывать влияние на мир iGaming. «Каждый бизнес, в котором я был задействован, так или иначе сотрудничал с SiGMA — будь то участие в выставках или другие формы партнерства».

Сила сети контактов

Один из ключевых факторов, обеспечивших продолжительный успех Стайрена, — это его глубокие связи в индустрии. «За 15 лет в сфере iGaming я осознал, что самая ценное, что у меня есть, — это моя сеть контактов», — говорит он. Стратегический подход к построению и поддержанию профессиональных

«Я всегда старался вести бизнес так, чтобы это было взаимовыгодно,

останавливаться. Он уже работает над запуском нового проекта в сфере аффилиатного маркетинга. «Мы собираем вместе крупнейших игроков в сфере iGaming-аффилиации, и я уверен, что этот проект окажет значительное влияние на индустрию», — делится он. Хотя он не раскрывает всех подробностей, его послужной список дает нам хороший повод ожидать чего-то значительного.

Размышления о 15-летнем пути

Оглядываясь на свою 15-летнюю карьеру в индустрии iGaming, Стайрен подчеркивает важность своей бизнесфилософии. «Я всегда старался, чтобы мои бизнеспартнеры получали такую же выгоду, как и я. Речь идет о создании долгосрочных отношений,

A series of firsts:

How the online gaming

revolution

began

Words by Ian Sherrington

In 1994, the world’s first online casino was born, created by Microgaming. This milestone was quickly followed in 1995 by the first online lottery with a dedicated payment system. Then, in 1996, Intertops launched the first online sportsbook, marking another significant advancement in the industry.

My career in online gambling dates back to those early days. I was the programmer who developed the first online sportsbook for Intertops. Since then, I’ve witnessed the meteoric rise of the online gaming industry—an industry I helped create and one that I love.

Now, as I get a bit older, I felt it was time to document the industry, the innovations, and the remarkable people behind it. This is my first foray into writing, so I hope you’ll forgive any mistakes. At least you know I wrote it myself.

I hope you enjoy my series of articles exploring the online gambling industry.

онлайн-гемблинга

Автор: Иэн Шеррингтон

созданное компанией Microgaming. Год спустя, в 1995-м, состоялся запуск первой онлайн-лотереи со специальной платежной системой. А в 1996 году Intertops представила миру первую онлайн-букмекерскую платформу, совершив еще один важный прорыв в индустрии.

Моя карьера в сфере онлайн-гемблинга началась именно в эти годы.

The Online Gaming Industry

I’ve always wanted to write, so I thought, "Why not a book?" But as I soon realised, that would take ages, and the industry is so complex that I might never finish it. Plus, I know only so much—which, in this fast-evolving industry, sometimes feels like not a lot.

So instead, I opted for a series of articles. This allows me to break the topic into manageable pieces and publish them for interested readers, both on my site and elsewhere. Once I’ve written enough articles, perhaps I’ll assemble them into a book—with plenty of editing for continuity, of course.

As of September 2024, I’ve written three articles along with three interviews. All of which are available on my website at https://crownstar.com. And thanks to SiGMA, the interviews will also be published in this magazine.

Индустрия онлайн-гемблинга

Я всегда мечтал стать писателем и даже задумывался: «Может, написать книгу?» Однако вскоре я понял, что на книгу может уйти вечность, а индустрия

настолько сложна, что я, возможно,

никогда не смогу ее закончить. К тому

же, я знаю только какую-то часть индустрии, а в такой стремительно развивающейся сфере иногда кажется, что и этого недостаточно.

Поэтому я решил остановиться на серии статей. Это позволяет разбить тему на части и публиковать их

для заинтересованных читателей как на моем сайте, так и в других источниках. Возможно, когда накопится достаточно материала, я соберу всё

How the Online Gambling Industry Started

This article sets the scene by identifying the key factors that led to the creation of the industry. It explores the transition from traditional gambling to the online world, touching on the critical developments that made it possible.

Как зарождалась индустрия онлайн-гемблинга

Эта

The First Online Wager

This article defines the very start of the industry, focusing on the launch of the first online casino and online lottery.

The Paperwork: Jurisdictions, Legal, and Compliance

In this set of sub-articles, I delve into the administrative side of the industry, discussing the early jurisdictions, the legal framework (or lack thereof), and the compliance measures that ensured operators could sleep soundly at night.

Jurisdictions

I also explore the pioneering online gambling jurisdictions, such as Antigua, Curaçao, Costa Rica, Vanuatu, and Belize, and later, the Northern Territory, Isle of Man, Gibraltar, Alderney, and the UK.

Interviews with Industry Pioneers

Throughout my career, I’ve had the pleasure of meeting many of the industry’s innovators—people who came up with groundbreaking solutions to new challenges. These are the individuals who laid the foundation for what the industry is today.

So far, I’ve interviewed David Vanrenen about the first online lottery, Henrik Sandin about his work at Boss Media, and Dr. Aftab Rizvi of Gaming Associates, who shared insights about the early days of compliance.

стороне индустрии, опишу ранние юрисдикции, правовую базу

которые позволяли операторам спокойно спать по ночам.

Юрисдикции

Здесь я исследую пионеров юрисдикций онлайн-гемблинга, таких как Антигуа, Кюрасао, Коста-Рика, Вануату и Белиз, а также более поздних лидеров — Северную Территорию Австралии, остров Мэн, Гибралтар, Олдерни и Великобританию.

1993

The Law on Lotteries and Commercial Gaming was passed and became effective on July 1, 1994.

In the early 1990s, the online gambling industry was just beginning to take shape. By 1996, online casinos and sportsbooks began to flourish, with platforms like The Gaming Club and Intertops paving the way for future innovations in software, secure payments, and gaming operations. From Martin Moshal, widely recognised as the father of online gambling, following the creation of the first internet casino through Microgaming in 1994 - and subsequently the first online wager - to David Vanrenen, who memorably secured a license in Liechtenstein for the first online charity lottery, Ian Sherrington takes a look at how the online gambling industry as we know it today got its start.

1994

David Vanrenen obtained a license from Liechtenstein to operate an online charity lottery.

1994

Antigua & Barbuda established a Free Trade Zone, allowing online gambling companies to operate for an annual fixed fee.

Martin Moshal and Roger Raatgever founded Microgaming, focused on creating online casino software. After launching their first site in South Africa, they found ideal licensing in the Isle of Man and an operator haven in Antigua & Barbuda.

1995

The Gaming Club Casino, powered by Microgaming and licensed in Antigua & Barbuda, launched but didn’t initially support online payments, which was later resolved in 1997.

1996

On January 17, Intertops launched in Austria, becoming the first online sportsbook with integrated online payments and accepting the first sports bet online.

1996

Intercasino.com was launched in Antigua & Barbuda, leveraging CryptoLogic’s platform and built-in online payments to offer a full casino experience online.

1995

The Rivkin brothers founded CryptoLogic, first focusing on secure payment solutions, and later expanding into online casino game development.

1995

On October 4, Interlotto.li launched, offering an online lottery with integrated online payments. Its first draw took place shortly after.

“Notably, InterLotto.li supported multiple lotteries and was the first to offer scratch cards. These guys were on a technical roll and there were plenty of products for them to bring to the market.”

David Vanrenen and the birth of the world's first online lottery

In the 1990s, David Vanrenen launched the world’s first online lottery, ILLF, in Liechtenstein. His pioneering vision reshaped internet gambling and payment systems, ultimately leading to the creation of Earthport and Visa Direct. Ian Sherrington sits down with him for the full story.

I’ve had the pleasure of chatting with International Lottery in Liechtenstein Foundation (ILLF) Founder David Vanrenen recently. I asked about the story of the ILLF and what had inspired him to come up with, and to invest in such an idea.

In the early 1990’s, David was running a software house in the UK and South Africa. The business specialized in creating trading systems for Reuters and had gained valuable technical experience with databases, interfaces, and communications.

David saw the success of national lotteries around that time. He realized the potential that a new kind of lottery would have; an internet lottery. Not only could he, perhaps, make some money but he would definitely do some good in the world.

And, of course, it was a nice technical challenge; to create the software needed to support an internet lottery.

The first job on David’s list was to get a respectable charity on-board. Via his contacts, David met with The Red Cross in Geneva. He introduced them to the idea of an Internet Lottery. They thought it was pretty cool but a bit risky for Switzerland. However, they had contacts with the country of Liechtenstein (which they happened to know) was interested in operating a lottery. However, having only 39,000 inhabitants, there was an obvious problem.

David persuaded the Liechtenstein authorities to support his Internet Lottery idea, which they ultimately did. The ILLF was incorporated in 1994.

A year later, the tickets went on sale and the first draw was held, fittingly in a bar.

“We made the very first online gambling destination – with a payment solution!”

The key to it all was payments (of which there are many in a lottery). Most of the lottery ticket sales were expected to be to nonLiechtensteiners. In those days international payments were not only slow, but also expensive, as were credit card transactions.

David also realized “If the payment costs were too high, then It will seriously impact the practicality of the lottery, possibly jeopardizing the whole project.”

So, primarily to reduce costs but also to improve the transaction speed, David

implemented a clever Internet payments solution. The solution he came up with involved a network of locally registered bank and merchant accounts which he could then aggregate to form his own private clearing house.

“This reduced costs as only local transfers were needed to facilitate what were seemingly international payments.”

Now a customer could credit their lottery account by simply using their credit card or by making a local bank transfer. Lottery winnings could also be paid back to the customer with a local bank transfer. So, no international bank charges were involved and the costs were kept under control. Nice.

David, Adriaan and Henry would capitalize on their payments system and, in 1997, would go on to create the Earthport company. The business became one of the world’s largest independent ACH networks. Earthport was ultimately sold to Visa in 2019 and formed their Visa Direct product. As with all lotteries, the chance of winning a large prize for a relatively small outlay is the main attraction. InterLotto. li offered a guaranteed minimum Jackpot prize for 6 correct numbers of 1.2 million SFR. This was way above their ticket sales. The jackpot was supported in the form of an Insurance agreement.

The insurance company trusted very little. It therefore insisted that the actual draws be televised and under the control of a reputable auditing company; in this case Coopers & Lybrand.

As a result, the ILLF needed to deploy significant live broadcast technical resources to be deployed. This would enable the draws to be broadcast live, via satellite connections, and reach millions of viewers.

“The jackpot was actually won once by a customer in Greece . The jackpot amount was paid by the insurance company with no issues.”

I wondered if the insurance company pulled out after that, as it lost a lot of money. David told me that after the first jackpot payout the insurance company considered the chances of another jackpot occurring again was extremely low. So, they continued to insure the jackpot and they turned out to be correct, it was the only

time the jackpot was ever won. Notably, InterLotto.li supported multiple lotteries and was the first to offer scratch cards. These guys were on a technical roll and there were plenty of products for them to bring to the market.

However, marketing the lottery was troublesome. The initial intention was to advertise the lottery in many European countries and attract new players, therefore increasing sales and profitability. They had some deals in place; notably in the UK.

Being the first online lottery, the ILLF was venturing into a legal world of international regulation and protectionism, largely untested at that time. Liechtenstein was, by that time, a member of the European Economic Area. This gave the country access to EU markets. But not necessarily to advertise gambling products (as we all know now).

Court cases in Austria, Germany, Norway and the UK all ruled against the ILLF. As a result, the ILLF was generally banned from advertising the lottery to residents of those countries.

Nevertheless, the lottery battled on and continued operation but the market was getting harder to reach.

The ILLF branched out by licensing its lottery software to other companies. It was then in a reasonable enough shape to be sold to a group of investors from Liechtenstein, in the late 1990’s.

At this point David had stepped out of the ILLF. He was then able to concentrate all of his energies on Earthport, which capitalised on the payments system they created for the lottery.

Earthport became a significant P2P payments system and, ultimately, the world’s largest private payment clearing house before being purchased by Visa.

Unfortunately, the legal issues that prevented the ILLF from expanding to key markets, combined with increased competition, led sadly to its bankruptcy in 2011.

Недавно мне удалось побеседовать с основателем Международной лотереи в Лихтенштейне (ILLF) Дэвидом Ванрененом. Я спросил его о том, как возникла идея ILLF и что вдохновило его вложить средства в этот проект. В начале 1990-х годов Ванренен управлял компанией по разработке программного обеспечения в Великобритании и Южной Африке. Специализируясь на создании торговых систем для Reuters, компания обладала бесценным опытом в работе с базами данных, интерфейсами и системами передачи данных.

Ванренен обратил внимание на успех национальных лотерей того времени. Он осознал, что новая форма азартных игр — интернет-лотерея — обладает огромным потенциалом. Это был шанс не только заработать, но и определенно сделать что-то полезное для общества.

К тому же создание программного обеспечения для онлайн-лотереи представляло собой интересный технический вызов.

Красный Крест

Первым шагом Ванренена было заручиться поддержкой уважаемой благотворительной организации.

Через свои связи он встретился с представителями Красного Креста в Женеве и предложил им идею

интернет-лотереи. Он представил им идею интернет-лотереи. Организация была заинтересована, но посчитала проект слишком рискованным для Швейцарии. У представителей организации были контакты в Лихтенштейне — стране, заинтересованной в запуске лотереи (об этом они узнали случайно). Однако возникала очевидная проблема — население страны составляло всего 39 000 человек.

Дэвид убедил власти Лихтенштейна поддержать проект, и в 1994 году была зарегистрирована

Итак, чтобы снизить издержки и ускорить процесс, он разработал инновационную систему интернет-платежей, которая объединила локальные банковские и торговые счета в частную расчетную сеть.

Теперь клиенты могли пополнять свои лотерейные счета с помощью

карт

банковских

а выигрыши выплачивались через местные банковские переводы, исключая международные комиссии. Это позволило контролировать расходы. Умное решение.

Дэвид, Адриан и Генри воспользовались своей платежной системой и в 1997 году основали компанию Earthport. Компания стала одной из крупнейших независимых сетей ACH. В 2019 году Earthport была продана Visa и стала частью продукта Visa Direct.

Страховка

стал шанс выиграть крупный приз при относительно небольших затратах. InterLotto.li предложила гарантированный минимальный джекпот в 1,2 млн швейцарских франков за 6 правильных чисел. Такая сумма значительно превышала объем продаж билетов. Джекпот был застрахован.

Страховая компания не доверяла проекту и потребовала, чтобы розыгрыши транслировались в прямом эфире под контролем авторитетной аудиторской компании — в данном случае это были Coopers & Lybrand.

В результате

Dr Aftab Rizvi and the first online gambling compliance certification

“The fear of the unknown was stopping me from joining that project, but my researcher's mind was pushing me to do it and take it as a challenge.”

Online gambling thrives on player trust. Players must feel confident that the games they participate in are both fair and secure. The technical complexity of such platforms, however, is beyond the comprehension of most people. To address this, game providers turn to external experts for certification, ensuring compliance with the regulations of the jurisdictions in which they operate.

One such pioneer in compliance is Dr Aftab Rizvi, founder and CEO of Gaming Associates. Aftab was responsible for certifying the world’s first government-regulated online casino, Lasseters Online, in 1999. Ian Sherrington investigates.

Early Life and Journey to Australia

Born in Rawalpindi, Pakistan, Aftab proved to be a gifted student. In 1993, he earned a PhD in Artificial Intelligence (AI) from Quaid-i-Azam University in Islamabad. His research in AI, grounded in mathematics, logic, and computer science, would later play a pivotal role in his career.

In the 1990s, AI was emerging in various fields such as image recognition and games, most notably IBM's Deep Blue, which defeated chess champion Garry Kasparov in 1997.

Aftab’s path took a transformative turn when, on his way to the university, he noticed a long queue outside the Australian Embassy. On a whim, he applied for Australian residency, and to his surprise, three months later, he was accepted.

Reflecting on this decision, Aftab said, “Relocating to Australia was a significant and transformative experience for me... The move opened doors to new professional challenges and personal growth.”

Upon settling in Australia with his wife, Aftab found a position as a Postdoctoral Researcher in AI at the University of Western Sydney, where he focused on neural networks. But soon, a chance encounter would take his career in a new direction.

The Challenge of Online Gambling Compliance

In 1999, the Northern Territory government in Australia passed legislation to legalise online gambling, and Lasseters, an iconic hotel and casino in Alice Springs, was the first to apply for a licence. However, the public was deeply sceptical of the fairness and security of online gambling, and the government faced significant political pressure.

Professor Jan McMillen, Chairman of the Institute of Gambling Research at the University of Western Sydney, sought advice from her colleagues on how to ensure the integrity of this new online venture. Aftab, intrigued by the challenge, responded.

The task was to certify that Lasseters’ online gaming system was secure and fair. The primary concern was not the random number generator (RNG) itself—this had been well-tested in land-based casinos—but rather what happened to the random numbers as they passed through the complex layers of software. Furthermore, the security of the system was a major issue. The internet, still in its infancy, was vulnerable to a host of threats, including “Man in the Middle” attacks, where hackers could intercept and manipulate data between the player and the casino.

Certifying Lasseters Online Casino

Aftab was engaged to solve these problems. He meticulously analysed every aspect of Lasseters’ system, checking lines of code and investigating the RNG methods. To protect the gaming traffic between the player and server, the Blowfish encryption algorithm was implemented, offering both speed and strong encryption.

Armed with Aftab's thorough analysis, the Northern Territory government still needed to cover all their bases. Not leaving anything to chance, they called in Ernst & Young for an additional risk assessment - when you’re launching the world’s first government-regulated online casino, you make sure every nook and cranny is checked and double-checked!

Finally, after extensive scrutiny, the Northern Territory regulator accepted Aftab’s certification, and on April 10, 1999, Lasseters Online Casino became the world’s first fully certified and government-regulated online casino.

“The fear of the unknown was stopping me from joining that project, but my researcher's mind was pushing me to do it and take it as a challenge.”

Developing Global Standards

Certifying Lasseters wasn’t the end of the journey. Aftab’s report on the Lasseters system spanned 18 volumes. Recognizing that such detailed evaluations for every new online casino were impractical, Aftab was tasked with distilling his findings into a set of Technical Functional Requirements (TFR). These requirements became the industry standard for certifying online casinos, ensuring they complied with essential technical and security standards. The TFR laid the foundation for online gambling compliance across multiple jurisdictions, as many adopted or adapted these requirements for their own regulatory frameworks.

Founding Gaming Associates

Armed with his expertise, Aftab founded Gaming Associates, which grew to become a leader in online gambling compliance and certification. Gaming Associates specialises in independent auditing, regulatory compliance, and security testing, providing critical oversight for online gambling systems. The company’s influence has been vast, with its standards being applied in nearly all global gambling jurisdictions. Aftab has championed fairness, security, and transparency throughout the industry.

Beyond traditional online gambling, Gaming Associates now also certifies emerging technologies such as e-sports, live dealer games, and blockchain-based platforms, ensuring they meet the highest standards of regulatory compliance.

интеллекта (ИИ) в Университете Каид-и-Азам в Исламабаде. Его исследования, основанные на математике, логике и компьютерных науках, сыграли важную роль в его дальнейшей карьере.

В 1990-е годы ИИ начал активно внедряться в разные области, включая распознавание изображений и игры. Важной вехой стала победа IBM Deep Blue над чемпионом мира по шахматам Гарри Каспаровым в 1997 году.

Поворотный момент в жизни Афтаба произошел, когда он заметил длинную очередь у австралийского посольства. Спонтанно подав заявку на получение австралийского

три месяца получил одобрение.

«Переезд в Австралию стал

профессиональным вызовам и личностному росту», — вспоминает Афтаб.

Поселившись в Австралии с женой, Афтаб занял должность научного сотрудника

была сосредоточена на нейронных сетях. Поселившись в Австралии с женой, Афтаб занял должность научного сотрудника в области искусственного интеллекта в Университете Западного Сиднея, где его работа была сосредоточена на нейронных сетях

Однако вскоре случайная

изменила направление его карьеры.

В 1999 году правительство Северной территории Австралии приняло закон о легализации онлайнгемблинга, и знаменитое казино Lasseters в Элис-Спрингс стало первым, кто подал заявку на лицензию. Однако общественность была крайне

«Меня сдерживал страх

перед неизвестным, но моя исследовательская натура побуждала принять этот вызов», — вспоминает он.

Задача заключалась в том, чтобы гарантировать безопасность и честность системы онлайн-игр Lasseters. Основная проблема заключалась не в генераторе случайных чисел (RNG) — этот элемент уже был тщательно протестирован в заведениях казино, — а в том, как случайные числа обрабатывались программным обеспечением.

Дополнительно стоял вопрос безопасности системы. Интернет, который тогда был еще на стадии становления, был уязвим для множества угроз, включая атаки типа «злоумышленник в середине», когда хакеры могли перехватывать и изменять данные между игроком и казино.

Lasseters Online

Афтаб был нанят для решения этих проблем. Он тщательно проанализировал все аспекты системы Lasseters, исследуя каждый фрагмент кода и методы генератора случайных чисел. Для защиты игрового трафика

между игроком и сервером была внедрена технология шифрования Blowfish, которая обеспечивала как высокую скорость, так и надежное шифрование.

Правительство Северной территории решило подстраховаться и привлекло компанию Ernst & Young для дополнительной оценки рисков. Когда запускаешь первое в мире онлайнказино с государственным регулированием, это дело требует исключительной

Lasseters Online стало первым в мире полностью сертифицированным и регулируемым государством онлайнказино. Разработка

стандартов

Сертификация Lasseters была лишь началом пути. Отчет Афтаба о системе Lasseters насчитывал 18 томов. Понимая, что проводить столь подробные оценки для каждого нового онлайн-казино нецелесообразно, Афтабу поручили обобщить выводы в виде набора Технических функциональных требований (TFR).

Эти требования стали стандартом для сертификации онлайн-казино, обеспечивая их соответствие основным техническим и безопасным нормам. TFR стали основой для регулирования онлайнгемблинга во многих юрисдикциях, и они были приняты или адаптированы многими из них.

Основание Gaming Associates

На базе своего опыта Афтаб основал Gaming Associates, компанию, ставшую лидером в области соблюдения стандартов и сертификации онлайн-гемблинга. Компания занимается независимыми аудитами, проверкой соблюдения нормативных требований и тестированием безопасности, оказывая критически важную поддержку онлайн-игровым системам. Влияние компании было огромным, и ее стандарты применяются практически во всех мировых юрисдикциях, занимающихся азартными играми. Афтаб выступает

Words by Ivonne Montealegre

Ivonne is SiGMA Poker Tour’s newly appointed Operations Manager. With over 20 years of experience in the poker industry— particularly live events—Ivonne is the powerhouse behind SPT's seamless integration into the SiGMA ecosystem.

Poker enthusiasts and industry insiders, brace yourselves: the SiGMA Poker Tour (SPT) is bringing a game-changing experience to the world of live poker in 2025. With its fusion of mid to high-stakes action, VIP networking, and unparalleled destinations, SPT is set to bridge the gap between the global poker community and the iGaming industry in a way never seen before. The SiGMA summits are already the premier destinations for gaming stakeholders, and now, the SPT promises to take these events to new heights.

The SiGMA Poker Tour 2025: Setting a New Standard in Live Poker

What is the SiGMA Poker Tour®?

In one word: Extraordinary. The SiGMA Poker Tour (SPT) isn’t just another poker event. It’s a thrilling blend of poker action and a full-scale entertainment experience that coincides with the SiGMA iGaming Summits. Picture this: the world’s top poker professionals, influencers, and enthusiasts coming together in two of the most sought-after regions—to indulge in premium poker tournaments, VIP parties, iGatherings, concerts, and dinners. This isn’t just a poker event; it’s a vibrant celebration of everything poker and iGaming can offer.

Highlights include:

- Exclusive Player Parties: Rub shoulders with the best in the business, from seasoned pros to industry innovators.

- Affiliate Meetups: Expand your connections within the gaming industry while enjoying a top-tier poker experience.

- Spectacular Concerts: Poker tournaments with a side of live entertainment? Sign us up!

- Elegant Dinners: Savour fine dining while deepening industry relationships in style.

- Off-the-felt Activities: Think of it as your all-access pass to the SiGMA lifestyle, both on and off the poker tables.

Meet the SPT Ambassadors

The SPT Ambassadors bring a diverse and dynamic energy to the event, each with their unique influence in the poker world. Leading the charge is Drea Karlsen, a trailblazer who claimed the top spot at the 2024 Women's Norwegian Championship. Lukas Robinson, known for setting a Twitch world record by streaming 1,000 hours of poker in just 100 days, represents unwavering dedication to the game. JonVlogs, a Brazilian sensation with over ten million viewers, is revolutionising the poker scene with his lively approach. Finally, John Arne Riise, a Premier League soccer icon turned passionate poker player, adds a blend of sportsmanship and strategy, amplifying the excitement at SPT.

Why SiGMA Poker Tour®?

In the bustling world of poker and iGaming, SPT stands out as the place where high-level competition meets luxury and fun. If you’re a player looking for more than just another tournament, this is where you’ll find it. And for industry professionals, SPT creates a rich atmosphere for networking in stunning venues.

The SiGMA Poker Tour VIP packages: A taste of luxury

The SPT is pulling out all the stops to ensure an unforgettable experience for its players. With the SiGMA Poker Tour VIP Package, you’re not just signing up for a tournament—you’re signing up for the experience of a lifetime.

The exclusive package offers a 5-night stay at the luxurious hotel, along with a €770 buy-in to the regional poker events. You'll enjoy VIP access to iGathering dinners, exclusive networking events, and unforgettable VIP parties. With a full 5 day schedule of poker,tournaments, special contests, and unparalleled networking opportunities, this is the ultimate experience for poker enthusiasts. Plus, SiGMA’s extensive off-the-felt entertainment will keep you engaged throughout the event. At €2,200, this package provides fivestar treatment and access to the poker event of the year.

Make

your mark on the global poker scene

The SPT is not just a playground for players; it's a goldmine for brands looking to gain exposure to a global audience. With Platinum, Gold, and Classic sponsorship packages, there’s a fit for every brand's goals. Make your mark on SPT through live stream sponsorships, exclusive parties, branded side events, and more! From bubble prize sponsorships to branding opportunities, the SPT offers countless ways to elevate your brand.

“Plugging into the existing SiGMA conferences, where there are dinners, parties, and all sorts of quality networking events, is a dream come true for an organiser.”

Ивонн Монтеалегре — недавно назначенный операционный менеджер SiGMA Poker Tour. С более чем 20-летним опытом работы в покерной индустрии, в частности в организации мероприятий, она стала ключевой фигурой, обеспечившей успешную интеграцию SPT в экосистему SiGMA.

Поклонники покера и профессионалы индустрии, будьте готовы: SiGMA Poker Tour (SPT) в 2025 году предложит новый формат живого покера. SPT объединяет игры на средние и высокие ставки, VIP-нетворкинг и эксклюзивные локации, стремясь стереть границы между мировым покерным сообществом

iGaming. Саммиты SiGMA уже зарекомендовали себя

события

высоты.

Что такое SiGMA Poker Tour®? Если кратко: это что-то экстраординарное. SiGMA Poker Tour (SPT) — это не просто покерный турнир. Это уникальное событие, совмещающее азарт покера с масштабным развлекательным шоу, проходящим параллельно с iGaming-саммитами SiGMA. Представьте:

Мероприятия вне покера: это ваш универсальный пропуск в мир SiGMA — как за

SiGMA Poker Tour®?

Gaming and Ethics: Safeguarding the Future of Digital Play

Words by Dr. Jane Thomason

A global thought leader when it comes to Web3, Metaverse and AI, Jane is an ambassador for AIBC and Emeritus Chair of the World Metaverse Council. She is a Top 20 Global Thought Leader in Blockchain and Crypto (Thinkers 360) and has been named as One of 8 Metaverse Experts to Follow and a top 100 Women in Web 3 and Metaverse.

How can we make gaming safe for children and protect them from harm?

Now, “the greatest show on earth,” the global gaming industry with an estimated 3.07 billion in 2023, is arguably the most popular form of human entertainment. Aside from entertainment, gaming has provided stress relief, mood enhancement, and social connection. It has also improved decision-making, multitasking, problem-solving, strategic planning, and adaptive thinking.

On the flip side, gaming, particularly immersive games, introduces a new set of ethical risks. The potential for accidental or deliberate automation of unethical conduct at a scale is ever present, and the speed and the scale of the impact of one decision (or omission) can get hard-coded into a machine and have consequences for billions of people. These are the moral dilemmas we are facing as a digital society. Digital ethics are the moral principles that guide technology design, development, and use. Let's explore some of the ethical issues emerging.

The Hidden Costs of Engagement

The Metaverse, a virtual world, promises to offer children a unique experience. However, finding ways to use the Metaverse alongside the natural world is not just an option but a necessity. If the Metaverse is left unregulated, it may cause significant harm to children. The challenge lies in balancing children’s right to access information and participate in the virtual worlds with the need to protect them from online risks.

Virtual reality (VR) has emerged as a powerful tool for gaming and provides immersive experiences that allow users to interact with digital environments in unprecedented ways. However, its use among children raises ethical concerns regarding cognitive and physical health. VR headsets can have cognitive effects, influence neuroplasticity, and cause physical harm, such as eye strain and dizziness. Furthermore, age verification is essential to protect children from inappropriate content and people.

Games use algorithms that prioritize content designed to keep users engaged for as long as possible. These algorithms often promote provocative posts, exploit human emotions, and trigger the brain's reward centers. Children and adolescents, who are particularly susceptible to emotional influence, may find themselves spending excessive amounts of time on these platforms, potentially leading to issues such as anxiety, depression, and addiction.

The World Health Organization (WHO) has recognised internet gaming disorder as a mental health condition. About 1-3% of gamers show signs of gaming addiction, with variations depending on region and demographics. Gaming addiction is most common among younger males, particularly adolescents and young adults. Gaming addiction can lead to depression, anxiety, social isolation, and social anxiety due to withdrawal from real-life interactions. Addicted gamers often experience sleep disturbances, insomnia, and a sedentary lifestyle, which increases the risk of obesity and related health issues.

Navigating Data Ethics in the Future of Gaming

Data ethics moral problems related to data and algorithms. Informed consent is a thorny issue in the context of data collection and privacy. The principle of informed consent remains relevant,

решение проблем. Однако с развитием технологий возникают новые этические риски. Игры, особенно погружающие, могут нести в себе автоматизацию неэтичных действий в крупных масштабах, как случайно, так и преднамеренно. Одно неверное решение, заложенное в алгоритм, способно повлиять на миллионы людей. Это моральные дилеммы, с которыми сталкивается современное цифровое общество. Этика цифровых технологий — это совокупность моральных принципов, направляющих разработку и использование технологий. Рассмотрим некоторые из ключевых этических вызовов. Скрытые издержки вовлеченности Метавселенная обещает детям уникальные впечатления, но важно соблюдать баланс между виртуальной и реальной жизнью. Нерегулируемая метавселенная может нанести серьезный вред детям. Проблема заключается в их защите от онлайн-угроз при сохранении их права на информацию и участие в виртуальных мирах. Виртуальная реальность (VR) — мощный

Необходимы строгие меры для возрастной верификации, чтобы

пользователей как

дольше. Эти алгоритмы часто продвигают провокационные посты, играя на человеческих эмоциях и стимулируя центры удовольствия в мозгу. Дети и подростки особенно подвержены таким воздействиям, что может привести к чрезмерному времени онлайн, тревожности и депрессии. Всемирная организация здравоохранения (ВОЗ) признала расстройство, связанное с интернет-играми, психическим расстройством. Около 1-3% геймеров проявляют признаки игровой зависимости, которые варьируются в зависимости от региона и демографии. Игровая зависимость наиболее распространена среди молодых мужчин, особенно подростков. Игровая зависимость может привести

however, the methods for obtaining and managing consent must adapt to the complexities of the digital environment. It is crucial to ensure that as children use online platforms, their data is collected with their and their guardians’ full understanding and consent, thereby safeguarding their privacy and rights.

The threat to privacy in immersive worlds increases exponentially as VR use generates millions of new and unique data elements. These can include the way you breathe, walk, think, move or stare, among many others, some algorithms map the user’s body language to gather insight. Data collection in the metaverse is continuous rendering consent almost impossible. This will enable the gathering and use of biological data to reveal intimate details about a user’s likes, dislikes, preferences and interests. With VR, algorithms can also record subconscious emotional reactions, through features such as pupil dilation or change in facial expression.

Connected devices increase the number of places that data can be attacked, leading to severe data breaches, as the sensitive data needed for such devices to function, such as voice control or facial movement, could be reproduced. Many people freely consent for their data to be shared across the internet, to multiple organizations, and across multiple devices, without understanding that their data may be transferred or monetized. This is particularly relevant when dealing with highly sensitive data, like long-term brain wave data.

Navigating Morality and Ethics of Avatars in Virtual Worlds

Metaverse blurs the lines between real and virtual, raising questions about ethical obligations and moral rights of avatar creation and the natural person behind digital representations. Avatars will be people’s entry point into the Metaverse, allowing them to engage in immersive experiences with new social interactions. Issues will emerge regarding avatars, including identity theft, avatar duplication, and misuse.

As avatars are virtual representations of real people and are purposive agents, do they have moral rights and obligations similar to those of their real-life counterparts? New content moderation challenges, emerge including tackling verbal harassment or hate speech in a virtual space, inappropriate actions from avatars that simulate sexual harassment or assault, pornographic content modeled on avatars, or misinformation or defamatory content generated using augmented reality. Avatars may break civil or criminal laws.

Building Responsible Virtual Worlds through Ethics by Design

Games provide virtual worlds for millions of people; these are just some of the ethical issues emerging. Game developers must do more to understand the unique implications of designing for these experiences -- and include designers and builders in the emerging conversation around design ethics. Game designers, tech innovators, and users must be part of the conversation about tech ethics. Creators of the Metaverse need to consider proper safeguards.

Ethical game development should not be an afterthought; it must be embedded by design. This means that game developers, regulators, and ethicists must work together to create technologies that align with societal values and protect the rights of all users, especially children. Join me at AIBC SiGMA in Malta to learn more and share your thoughts.

самих, так и их опекунов, что

конфиденциальности в иммерсивных мирах возрастает экспоненциально, так как использование виртуальной реальности (VR) генерирует миллионы новых и уникальных элементов данных. Это может включать, среди прочего, такие параметры, как дыхание, походка, мысли, движения или взгляд; некоторые алгоритмы отслеживают язык тела пользователя для сбора информации. Сбор данных в метавселенной ведется непрерывно, что делает получение согласия практически невозможным. Это позволяет собирать и использовать биологические данные для раскрытия интимных подробностей о симпатиях, антипатиях, предпочтениях и интересах пользователя. С помощью виртуальной реальности алгоритмы также могут фиксировать подсознательные эмоциональные реакции, такие как расширение зрачков или изменение выражения лица.

Подключенные устройства увеличивают количество точек,

атакованы, что приводит к серьезным утечкам данных, поскольку конфиденциальные данные, необходимые для работы таких устройств, как голосовое управление или мимика лица, могут быть воспроизведены. Многие люди добровольно соглашаются на передачу своих данных через интернет разным организациям

третьим лицам или монетизированы. Это особенно важно при работе с высокочувствительными данными, такими как долгосрочные данные о мозговых волнах.

Мораль и этическая сторона аватаров в виртуальных мирах

Метавселенная размывает границы между реальным и виртуальным миром, поднимая вопросы об этических обязательствах и моральных правах, связанных с созданием аватаров и естественным человеком, стоящим за цифровыми представлениями. Аватары станут точкой входа людей в Метавселенную, позволяя им участвовать в иммерсивных взаимодействиях и новых социальных контактах. Возникнут проблемы, связанные с аватарами, включая кражу личности, дублирование аватаров и их неправильное использование. Поскольку аватары являются виртуальными представлениями реальных людей и целенаправленными агентами, имеют ли они моральные права и обязательства, аналогичные

The iGaming industry is booming, with no signs of slowing down. Mobile apps are playing an increasingly important role in this growth. According to Data.ai, users in most countries spend nearly 4 hours per day using mobile apps (on average, 3.8 hours in the UK, 3.4 hours in Australia, 3.6 hours in Spain, 3.8 hours in Canada, 3.4 hours in Germany, and 5 hours in Brazil). To thrive in this competitive landscape, a robust mobile app strategy is crucial. Casino and Sports Betting are some of the fastest growing mobile app categories.

A large segment of that market is still the casino games industry. Data shows that, among apps published on Google Play and the App Store, casino games accounted for 5.7% and 6.7% respectively.

Here are elements that are important for building iGaming apps that capture users’ attention in 2025:

Building a user-friendly app

Building a user-friendly iGaming app is paramount to attracting and retaining players in a competitive market.

Seamless Onboarding: First impressions are critical. Simplify registration and KYC processes to avoid user drop-off. Offer social logins and guest accounts for quick access. Optimise app performance to minimise loading times and ensure smooth gameplay. A multi-vertical research and analysis of Google Play data revealed that the first 25 minutes of user onboarding are critical for any app’s success. On average only 20% of new users spending 5 minutes in the app on the day of install return on the next day. The % doubles for users spending over 20 minutes in the app on the day of installation.

Privacy-friendly approach to the app: Provide users with a clear view of how you are using their data. According to research conducted

мобильные приложения. Согласно данным Data.ai, пользователи в большинстве стран проводят почти 4 часа в день на мобильные приложения (в среднем 3,8 часа в Великобритании, 3,4 часа в Австралии, 3,6 часа в Испании, 3,8 часа в Канаде, 3,4 часа в Германии и 5 часов в Бразилии). Для успеха в конкурентной среде крайне важна грамотная стратегия для мобильного приложения. Категории «Казино» и «Ставки на спорт» являются одними из самых быстрорастущих среди мобильных приложений. Значительная доля рынка по-прежнему приходится на игры казино. Данные за август 2024 года от Apptica показывают, что среди приложений, размещенных в Google Play и App Store, игры казино составляют 5,7% и 6,7% соответственно.

Building apps strategy in iGaming for 2025

among internet users in the UK, more than 38% were concerned about how companies might use their online data. At the same time, the data shows that users are willing to share personal information under the right circumstances. In research conducted at the end of 2022, only around 24% of online users in the UK were unwilling to share personal information (e.g., name, date of birth), and only around 12% were unwilling to share demographic information (e.g., age, occupation).

Intuitive Navigation: A clear and logical interface is key. Users should be able to easily find app features, payment options, and support.

Personalisation: Utilise data to personalise game recommendations, promotions, and even the app’s appearance. Nowadays AI can help achieve strong results in that area. Of course, you need to be cautious, as the data shows that older generations are less open to such solutions - only 15% of Gen Z and 24% of Millennials were not comfortable with AI use for personalization in 2023, while in the case of Generation X it was 34% and in case of Baby boomers it was 43%.

Gamification: Incorporate elements like achievements, leaderboards, and loyalty programs to boost engagement and retention.

Responsible Gaming: Provide tools and resources to promote responsible gambling habits.

Adopt measurement solutions: There are many measurement solutions that help to understand user’s behaviour and look for dependencies between different business metrics these tools show that users are way more likely to make their first deposit in the app once they visit the app at least 3 times). Some of those tools can be used for free, i.e. GA4.

Предлагайте регистрацию через социальные сети и учетные записи гостей для быстрого доступа. Оптимизируйте производительность приложения для минимизации времени загрузки и обеспечения плавного игрового процесса. Исследование и анализ данных Google Play показали, что первые 25 минут после установки пользователем имеют решающее значение для успеха любого приложения. В среднем только 20% новых пользователей, которые проводят 5 минут в приложении в день установки, возвращаются на следующий день. Этот процент удваивается для пользователей, которые проводят в приложении более 20 минут в день установки. Прозрачная политика конфиденциальности: Дайте пользователям четкое понимание того, как используются их данные. Согласно исследованию среди пользователей

Words by Mariusz Gąsiewski, CEE Mobile Gaming and Apps Lead

Track Key Metrics: Monitor not only key conversion metrics but also user behaviour, engagement, and retention to identify areas for improvement. There is a strong correlation between user engagement and monetization.

Optimise onboarding: Optimising the onboarding process for an iGaming app is crucial to converting curious visitors into engaged players. Minimise Steps: Reduce the number of screens and fields users need to complete. Only ask for essential information upfront. Simplify KYC: Make identity verification as painless as possible. Explore options like automated document scanning and facial recognition. Clearly explain why you need certain information and how you will use it. Emphasise the security measures in place to protect user data and funds.

A/B Testing: Experiment with different app features and designs to optimise performance. You can use solutions like Remote Config in Firebase (free solution) to adjust features and specific app settings to specific user’s segments.

Building effective promotion approaches for that app

No app will work without users. Current performance marketing for an app focuses on measurable results and optimising campaigns based on data.

Optimisation of marketing channels based on data

Most modern traffic sources can effectively drive users likely to complete specific actions, such as registering or making their first deposit, to apps. These campaigns are optimised by AI. A strong measurement strategy is the foundation of an effective user acquisition strategy in this context. In such activities the bigger the marketing activities you are running, the more data your campaigns can provide for optimization (more and more often that optimization is done with usage of AI).

Marketing creatives: Creating compelling creatives is essential for successful app user acquisition in the competitive iGaming market. Build creatives for your app campaigns to understand your target audience: including demographics and their motivation to play.

Highlight key selling points, including unique features that set your app apart, clearly showcase attractive welcome bonuses and promotions, and the range of games offered, emphasise a smooth, user-friendly interface and exciting gameplay, display big wins and jackpots to attract attention. Additionally, ensure all creatives comply with local advertising standards and responsible gambling guidelines.

App Store Optimization (ASO):

Remember the most important elements of App Store Optimisation. Research relevant keywords and incorporate them into your app’s title, description, and metadata to improve visibility in app store searches. Use high-quality screenshots and videos to showcase your app’s features and gameplay.

User reviews in Google Play and App Store listings

According to research on app users from 2023 (done in: UK, France, Germany, Japan, US, India, Spain, Turkey), good reviews on Google Play and App Store listings were the number one reason why users downloaded specific apps. Encourage satisfied users to leave positive ratings and reviews to boost your app’s credibility and ranking. The best quality apps in the iGaming space have at least a rating of 4.0, and in the best case scenario, 4.5+.

“A multi-vertical research and analysis of Google Play data revealed that the first 25 minutes of user onboarding are critical for any app's success.”

должны легко находить функции

приложения, варианты оплаты и службу поддержки. Если пользователи

не могут легко что-то найти, для них это

не существует.

Персонализация: Используйте данные для персонализации рекомендаций

игр, акций и даже внешнего вида приложения. Сегодня для достижения впечатляющих результатов можно использовать ИИ. Конечно, нужно быть осторожным, так как данные показывают, что старшие поколения менее открыты к таким решениям, чем молодые. Лишь 15% представителей поколения Z (люди, родившиеся с 1995 по 2012 год) и 24% миллениалов (родившихся с 1980 по 1994 год) испытывали дискомфорт от использования искусственного интеллекта для персонализации в 2023 году, тогда как среди представителей поколения X (родившихся с 1965 по 1979 год) этот показатель составил 34%, а среди бэби-бумеров (родившихся с 1946 по 1964 год) — 43%.

Геймификация: Добавляйте такие элементы, как достижения, таблицы лидеров и программы лояльности, чтобы повысить вовлеченность и удержание пользователей.

Ответственная игра: Обеспечьте наличие инструментов для содействия ответственному подходу к азартным играм.

Развитие комплексной стратегии аналитики

Внедрение решений для аналитики: Существует множество решений для

аналитики, которые помогают понять

поведение пользователей и выявить взаимосвязи между различными

бизнес-метриками (например, такой инструмент может показать, что пользователи значительно чаще совершают свой первый депозит в приложении после того, как заходят в него хотя бы три раза). Некоторые из них, например GA4, можно использовать бесплатно.

Отслеживание ключевых метрик: Важно отслеживать не только ключевые

превращения любопытных посетителей в активных игроков. Минимизируйте шаги: уменьшите число экранов и полей, которые необходимо заполнить. Запрашивайте только ту информацию, которая действительно необходима на первом этапе. Упростите процедуру KYC: сделайте верификацию личности максимально удобной и быстрой.

Рассмотрите использование технологий, таких как автоматическое сканирование документов и распознавание лиц.

Четко объясняйте, почему требуется та или иная информация и как она будет использоваться. Особое внимание уделите демонстрации мер безопасности, направленных на защиту данных пользователей и их средств. A/B тестирование: Экспериментируйте с различными функциями и дизайном приложения, чтобы оптимизировать его работу. Вы можете использовать такие решения, как Remote Config в Firebase (бесплатно), чтобы настраивать функции и конкретные параметры приложения для определенных сегментов пользователей.

Эффективные подходы к продвижению приложения

Ни одно приложение не работает

без пользователей. Современный маркетинг эффективности приложений сосредоточен на измеримых результатах и оптимизации кампаний на основе данных.

Оптимизация маркетинговых каналов на основе данных

Большинство современных источников трафика способны эффективно привлекать пользователей, которые с большой вероятностью выполнят определенные действия, такие

видимости

для

магазина. Используйте качественные скриншоты и видео для демонстрации функций и игрового процесса приложения. Отзывы пользователей в Google Play и App Store Согласно исследованиям пользователей приложений,

Why Ghana is emerging as the NEXT iGAMING HOTSPOT

Words by H.E Barbara Akoukor Benisa – High Commissioner of Ghana to Malta

Located on the west coast of Africa, outlined by a beautiful coastline, natural resources, and a rich and vibrant culture, Ghana is described as one of the most beautiful countries in SubSaharan Africa.

Democratic and political stability, a friendly business climate, a vital natural resource pool, compliance and regulation, and ease of doing business are among the reasons that make Ghana one of the most attractive countries on the African continent to do business with.

With three decades of peaceful elections under its belt, Ghana has earned the title of the most peaceful country in West Africa. The warmth and hospitality of its people have become legendary, creating an environment of tranquillity and trust for its visitors.

Ghana has consistently topped the World Bank's annual Ease of Doing Business ratings in West Africa. In 2023, its Gross Domestic Product (GDP) was 76.37 billion US dollars, representing 0.07 percent of the world economy.

As the host of the Africa Free Trade Area Agreement (AfCFTA), Ghana is strategically positioned to do business with its partners on the continent and beyond. “The forwardthinking policies and dynamism of the country make it a gateway to a continent-wide market of 1.3 billion people, as stated by the GIPC”.

The Ghana Investment Promotion Centre purports that “as the headquarters of AfCFTA, Ghana’s hospitality industry will receive a boost, as will its services sector. The alliance will also generate increased international exposure. This greater visibility and increased investment will further stimulate trade, creating opportunities for Ghanaian businesses and those seeking access to the African market. The government’s investment promotion wing, GIPC, is pivotal in helping investors navigate Ghana’s business environment. It provides insights on opportunities and incentives and follows through with necessary guidelines and assistance to help investors manage risks. These efforts have brought about the desired result: a positive business environment that enables local and international investors to capitalise on opportunities — and grow their businesses”.

Over the past decade, the country has made strides in advancing its digital footprints, which the ruling government champions as part of its economic strategy. As part of the digitalization agenda, agencies like the Ghana Ports and Harbour Authority, Driver and Vehicle Licensing Authority, Ghana Passports Office, and the Lands Commission,

“The objective is to ensure digital empowerment for a prosperous future in this accelerated digital era, where modern and emerging technologies have become commonplace and a catalyst for growth, progress, and prosperity.”

– Dr. Bawumia, Vice President of Ghana

among many others, have gone digital and added convenience to doing business. Mobile money interoperability and the adoption of financial technologies (fintech) have also increased. Ghana is estimated to have over 70 fintech companies currently. In 2021, 67% of Ghanaians used some form of fintech applications–mobile money and internet banking–of which 62% used mobile cash and 5.2% used internet banking.

According to Global Digital Insights, there were 24.06 million internet users out of the total population of 34 million in Ghana in January 2024. Ghana’s internet penetration rate stood at 69.8% of the population at the start of 2024. Internet users in Ghana, therefore, increased by 454 thousand (+1.9 %) between January 2023 and January 2024.

Ghana’s gaming and lottery sectors, regulated by the Gaming Commission and National Lottery Authority (NLA), respectively, contribute significantly to the country’s economic growth and are areas of interest for gaming industry investors. Statista projects that the online gambling market in Ghana will grow by 5.16% (20242029), resulting in a market volume of US$73.83m in 2029.

The NLA and Gaming Commission are designed to align with international standards and best practices, thus ensuring a seamless regulatory process. The regulatory bodies have licensed operators and retailers they work with and have adopted measures to crack down on illegal lottery operators to provide a sanitised gaming industry. Regulators have called for the government’s support in the fight against illegal lottery operations, which are the bane of the business.

Approximately 57% of Ghana’s population is under the age of 25. Unlike before, when the lottery was played only on pointof-sale terminals at designated kiosks, Ghana's mobile games market is rapidly growing due to smartphones' accessibility, convenience of play, and rising popularity. There is a high demand for digital games, mainly by the young and tech-savvy.

From various fixed odds and dividend games, patrons are spoilt for choice.

NLA’s most popular product, the 5/90 fixed odds game, which has existed for over six decades is now exported to Ivory Coast and Nigeria and played digitally through a partnership with the Authority’s online partner, KGL Technology Limited.

A 2022 TGM Research report also indicates that Ghana is one of the fastest-growing sports betting countries, rubbing shoulders with countries like Nigeria, Kenya, and South Africa, whose populations are far more extensive than Ghana.

According to a report by Statista, revenue from the Mobile Games market is projected to amount to US$90.26 million in 2024, while projected income in the Video Games market in Ghana is expected to reach US$135.50m.

A report by Oxford Group also indicates that “Ghana’s ICT sector remains a significant contributor to overall economic development. Valued at around $1bn in 2022, the sector has maintained its growth. It is expected to expand to $5bn by 2030 despite the fiscal constraints and currency depreciation being experienced by the broader economy. With government support, a dynamic startup ecosystem and growing digital infrastructure, Ghana is well positioned to maintain its trajectory of progress in the sector”.

While Ghana seems to be an emerging force in the gaming space, there is still some level of stigma attached to gambling, particularly by religious bodies, i.e. Christian and Islamic heads, that need to be addressed. Thus, while many young people engage in gambling, they may not openly discuss it due to the stigma attached. A lot of sensitization, therefore, needs to be done to gain full acceptance of the game.

Африки. Легендарное гостеприимство ее народа создает атмосферу спокойствия и доверия для посетителей.

Гана регулярно занимает лидирующие позиции в рейтингах Всемирного банка по легкости ведения бизнеса в Западной

Африке. В 2023 году ее ВВП составил 76,37 млрд долларов США, что составляет 0,07% мировой экономики.

Как страна, принимающая Африканское соглашение о свободной торговле (AfCFTA), Гана занимает стратегическое положение для ведения бизнеса как с африканскими, так и с международными партнерами. «Благодаря прогрессивным политическим решениям и динамичному развитию, Гана становится воротами на континентальный рынок с населением 1,3 млрд человек», — отмечают в Центре продвижения инвестиций Ганы (GIPC).

Центр продвижения инвестиций Ганы (GIPC) утверждает, что «как штаб-квартира AfCFTA, Гана получит новый импульс для развития гостиничной индустрии и сектора услуг. Этот альянс также обеспечит стране более широкую международную известность, что, в свою очередь, привлечет дополнительные инвестиции и стимулирует торговлю, создавая новые возможности как для ганских компаний, так и для тех, кто стремится выйти на африканский рынок. GIPC, являясь правительственным подразделением по поощрению инвестиций, играет ключевую роль в поддержке инвесторов, помогая им ориентироваться в бизнес-среде Ганы. Организация предоставляет информацию о возможностях и стимулах, а также дает необходимые рекомендации и помощь инвесторам в управлении рисками. Эти усилия привели к желаемому результату: созданию благоприятной деловой среды, которая позволяет местным и международным инвесторам извлекать выгоду из открывающихся возможностей и развивать свой бизнес».

За последние десять лет Гана значительно продвинулась в развитии цифровой инфраструктуры, что является важной частью экономической стратегии правительства. «Цель заключается в цифровом расширении возможностей для процветающего будущего в ускоряющуюся цифровую

прозрачный и эффективный процесс регулирования. Эти органы лицензируют операторов и розничных продавцов, а также активно борются с незаконными лотереями,

могут наслаждаться разнообразием выбора.

«Прогрессивные политики

динамизм страны делают ее воротами на рынок континента с населением 1,3 млрд человек». — Центр продвижения инвестиций Ганы (GIPC)

Например, популярная игра NLA с фиксированными коэффициентами 5/90, существующая более шести десятилетий, теперь экспортируется в Кот-д'Ивуар и Нигерию и доступна в цифровом формате через партнерство с KGL

Technology Limited.

Согласно отчету TGM Research за 2022 год, Гана входит в число самых быстрорастущих стран по спортивным ставкам, наряду с Нигерией,

AN INSIDE LOOK AT Wicked Games’ Vision for 2025

Entering the competitive gaming industry is no easy feat, but Wicked Games is embracing the challenge with respect for industry traditions and a commitment to offering something fresh. COO Alex Mizzi and CMO Karl von Brockdorff share insights as they anticipate their first releases going into 2025.

Building a Strong Foundation

“It’s a saturated market, and breaking in is never easy,” says Alex Mizzi. “That’s why we’re building a team that’s experienced and shares our vision.” Wicked Games is actively recruiting professionals from around the world to join their offices in Cyprus, Belgrade, Malta, Armenia, and India.

“We’re bringing together a diverse group eager to contribute and challenge themselves,” Alex explains. “It’s about creating a culture where creativity and innovation thrive, guided by experienced hands who have done this before. Many team members have left longterm positions because they believe in our vision, and we couldn’t be more appreciative.”

By assembling experts in game development and creative design, the company aims to establish a solid production pipeline operational by 2025. “A strong team is absolutely necessary for success in this business,” Alex emphasises. “We don’t take that lightly.”

Balancing Quality and Tradition in Game Development

Wicked Games plans to offer a range of products—including slots, live casino, and lottery games—all accessible through a single API integration. For their slots, the company blends tried-and-true game mechanics with subtle innovations.

принимает этот вызов, сохраняя традиции отрасли и одновременно стремясь внести в нее что-то новое. Операционный директор Алекс Мицци и директор по маркетингу Карл фон Брокдорф делятся инсайтами в преддверии первых релизов, запланированных на 2025 год. Создание прочного фундамента «Рынок перенасыщен, и пробиться на него сложно», — отмечает Алекс Мицци. «Именно поэтому мы собираем команду из опытных профессионалов, которые разделяют наше видение». Wicked Games активно привлекает специалистов со всего мира в офисы на Кипре, в Белграде, Мальте, Армении и Индии.

«Мы собираем команду из различных сфер индустрии, которая готова вносить свой вклад и не боится вызовов», — объясняет Алекс. «Мы создаем культуру, где будут культивироваться креативность и инновации под руководством специалистов, у которых есть опыт за плечами. Многие наши сотрудники ушли с долгосрочных должностей, поверив в наше видение, и мы невероятно благодарны за это».

Привлекая опытных специалистов по разработке игр и креативному дизайну, компания планирует наладить надежный производственный процесс к 2025 году. «Сильная команда

Signature Games

“Quality is our main focus,” says Alex. “Our signature games are high-production-value titles released quarterly. They’re visually appealing and highly engaging, with strong dynamics and aesthetics that honour their solid mathematical foundations.” Developed by our more experienced teams, these games target the streamer community with highly shareable events, higher production values, and satirical, tongue-in-cheek themes—all intended to make an impression upfront and in-game.

Core Games

In addition to signature titles, Wicked Games plans to release around 15 core games annually, increasing this number later. “These games pay homage to industry classics but include our own unique touches,” Alex notes. “We aim to offer games that are easy to understand and fun to play— familiar but always with a Wicked twist.”

Connecting with Players Through Streamer Engagement

CMO Karl von Brockdorff is focusing on innovative ways to connect with today’s gaming audience. “Players are looking for engaging experiences,” Karl says. “Our goal is to make games that not only entertainbut also encourage community involvement.”

Collaborating with Streamers

Wicked Games places great importance on streamer feedback, collaborating closely with them at different stages of game development. “Streamers are integral to our process,” Karl explains. “We involve them from early conceptualization through production, incorporating their feedback to make the games the best they can be.”

Фирменные игры «Качество — наша главная цель», — утверждает Алекс. «Наши фирменные игры — это высококачественные проекты, выпускаемые ежеквартально. Они визуально привлекательные и очень захватывающие, с сильной динамикой и эстетикой, основанной на надежных математических моделях». Разработанные нашими более опытными командами, эти игры ориентированы на сообщество стримеров: они содержат события, которыми можно поделиться, им присущи высокое качество и сатирические, с юмором обыгранные темы. Все это задумано для того, чтобы сразу же привлечь внимание и удерживать его во время игры.

Основные игры

Помимо фирменных

на инновационных способах взаимодействия с игровой аудиторией.

— говорит Карл. «Наша цель — создавать игры, которые не только развлекают,

комьюнити».

Сотрудничество со стримерами

Wicked Games придает большое

Recognizing the significant role of streamers in today’s gaming culture, the company designs games that are enjoyable to both play and watch. “We’re incorporating features that make our games appealing for streaming,” Karl says. “Interactive elements and enhanced dynamics enrich the viewing experience and boost sharing potential.”

By engaging with streamers throughout development, Wicked Games aims to reach a wider audience and build a community around their games. This collaboration creates content that resonates with players and viewers, fostering shared excitement. “It’s about working together,” Karl notes. “Streamers get new content to share and help shape, and we introduce our games to more players while making them the best they can be.”

Streamer Wars: Building Interest Before Launch

One key initiative is Streamer Wars, an event generating interest even before official game launches. “We’re running friendly tournaments, for now.” Karl says. “Popular streamers compete using demos of our upcoming titles. It’s a fun, lighthearted way to introduce our games and create enjoyable content.”

As the roadmap progresses, future iterations will feature larger prizes and early access to production titles. “Participants will play games in early access stages, providing valuable feedback while competing for significant rewards,” Karl adds. “It’s our way of sharing what we’re about—engagement, collaboration, and having a good time.”

процесса разработки, Wicked

более широкую аудиторию и создать комьюнити по теме игр. Это сотрудничество помогает создавать контент, который привлекает зрителей и игроков, вызывая у них интерес и вовлеченность. «Главное — работать вместе», — отмечает Карл. «Стримеры получают новый контент, а мы представляем наши игры все большему количеству игроков, совершенствуя их в процессе».

Streamer Wars: подогрев интереса до официального запуска

Один из ключевых проектов — это Streamer Wars, событие, которое пробуждает интерес к играм еще до их официального релиза. «На данный момент мы проводим дружеские турниры», — говорит Карл. «Популярные стримеры соревнуются, используя демоверсии наших будущих игр. Это веселый и непринужденный способ познакомить аудиторию с нашими играми и создать увлекательный контент». По мере выполнения плана развития, будущие версии будут включать более крупные призы и предоставлять ранний доступ к новым играм. «Участники будут играть в игры на стадии раннего доступа, предоставляя ценные отзывы и соревнуясь за щедрые призы», —

Карл. «Это наш способ показать, что для нас важны вовлечение, сотрудничество и хорошее времяпрепровождение».

Взгляд в будущее: 2025 год

Все усилия Wicked Games направлены на 2025 год. «Мы

ожидаем, что к этому времени наш производственный процесс будет полностью налажен», — заявляет Алекс. «Игроки вскоре начнут замечать плоды нашей работы благодаря регулярным релизам как фирменных, так и

основных игр».

В начале 2025 года планируется запуск первых фирменных игр, таких как Transformers и BBC, что станет важной вехой. В течение года будут выпускаться и основные игры.

«Мы видим 2025 год как начало нового этапа», —

говорит Карл. «Именно тогда наша усердная работа и планирование начнут приносить плоды. К тому времени наша команда будет полностью сформирована, а

Looking Ahead to 2025

All of Wicked Games’ efforts are geared toward 2025. “That’s when we expect our production pipeline to be fully operational,” Alex states. “Players will start seeing the results of our work, with regular releases of signature and core games.” In early 2025 they plan to launch their first signature games, Transformers and Big Black Cock®, marking important milestones. Regular releases of core games will follow throughout the year.

An Invitation to Be Part of the Journey

Wicked Games continues to seek talented individuals from all areas of the industry, welcoming both seasoned professionals and new recruits. They’re eager to connect with streamers, affiliates, and other partners, emphasising the importance of collaboration. For those attending SiGMA Europe, they invite you to visit them at Stand 2099. “We look forward to meeting everyone,” Alex says.

“It’s an exciting time, and we’re eager to share more about what’s coming next.”

We’re taking an unapologetic stance in the market—our brand is bold, edgy, and designed to capture attention immediately

— CMO Karl von Brockdorff

One Platform. One Onboarding. Limitless Potential.

GLOW INITIATIVE

In the small town of Santa Cruz, nestled in the department of Bolivar, Colombia, the life of baby Elias David took a remarkable turn—thanks to the lifechanging intervention he received for his cleft lip and palate. His story is one of resilience, hope, and the generosity of strangers who helped him thrive.

Maria Fernanda Arrubla Lopez uncovers his journey.

A fourth child, Elias David was born with a cleft lip and palate, a condition that caused concern and fear in his family during pregnancy.

“My family was very shocked because we had never seen a baby born like that, it was not easy, but we learned to live with it,” his mother Ana shared with a mixture of emotion and gratitude in her voice. He is now, as Ana lovingly puts it - ” the happiness of the family.”

During the interview, the emotion wasn’t just felt through Ana—it radiated from the true hero of the story, little Elias David. With his infectious smile and boundless energy, his joy is a living testament to the success of the intervention, showcasing the profound impact it had on him and the fresh start it offered.

Elias David was one of 14 children in Bolivar, who, thanks to the SiGMA Foundation’s GLOW initiative, was able to receive cleft lip surgery. This operation in particular, was funded by Maltese couple Michelle and Patrick Meli, who together with a group of classmates from the St Aloysious ‘s College class of 1982, managed to raise the necessary funds for crucial surgeries. Michelle and Patrick funded operations for 14 children in total, 8 of which were supported by funds raised from fellow St Aloysious alumni. In total, the SiGMA Foundation has funded surgeries for 60 children across the region, providing not just medical care but a brighter future for these young lives.

Ana recalls that, in her seventh month of pregnancy, the doctor suspected a cleft lip, but confirmation came only when Elias was born. From then on, worry flooded her heart. “I was worried in the sense that very few children born with cleft lips and cleft palates were saved by feeding, but everything turned out fine. So far, he has never had a problem,” she explained with a sigh of relief. The day of the surgery was filled with a mixture of hope

«Наша семья была шокирована, потому что никогда раньше не сталкивалась с подобным. Это было нелегко, но мы научились с этим жить», — делится его мать Ана с благодарностью и эмоциями в голосе. Сейчас, как говорит Ана с нежностью, «он — радость всей семьи».

Во время интервью эмоции переполняли не только Ану, но и самого маленького героя истории — Элиаса Давида. Его заразительная улыбка и бесконечная энергия стали живым свидетельством успешной операции и новой жизни, которую она подарила.

Элиас Давид стал одним из 14 детей в Боливаре, которые благодаря инициативе GLOW фонда SiGMA смогли получить операцию по

исправлению расщелины губы. Эта операция была профинансирована мальтийской парой Мишель и Патриком Мели, которые вместе с выпускниками колледжа Святого

за счет средств, собранных другими выпускниками Святого

and fear. ‘I was very happy but a bit nervous,’ Ana admits as she recalls the mix of emotions. ‘When they’re so small, you worry about every possible outcome. But when I saw him after the surgery, it was as if a huge weight had been lifted off my shoulders. Thank God, everything went well”

For Ana, this change in her son has been a source of indescribable joy, but also a learning experience. To other families going through similar situations, she sent a message of hope: “Don’t be afraid, put everything in God’s hands and trust the doctors, because they are excellent. They will treat your babies very well”. For her, this process has been a lesson in strength and faith, a test that has made her stronger as a mother.

Dr Carolina Restrepo and Dr Alex Campbell, who carried out the surgery, shared the transformative power of this type of intervention: “To see a child who comes in with a cleft and who, with just one hour of good surgery, can be completely normal is extremely powerful. It’s not only a change for the child, but also for the whole family,” they reflected.

Both emphasized the importance of these interventions for the children’s future. “A surgical intervention can profoundly improve the lives and futures of children like Elias, giving them the opportunity to thrive and lead healthier lives,” they added, reaffirming their commitment to continue providing hope to many families.

Thanks to the multidisciplinary approach of Premium Care Kids, a foundation created by Carolina, Alex and their specialized team, children like Elias can overcome their conditions and lead a full life. These services are available to patients of all socio-economic backgrounds, thanks to the generosity of donors and partners.

Michelle and Patrick Meli, who supported this expedition, still remember their time in Colombia with clarity. “We

облегчением.

День операции был наполнен смесью надежды и волнения. «Я была очень рада, но и немного нервничала», — признается Ана, вспоминая свои чувства. «Когда дети такие маленькие, ты переживаешь за все. Но когда я увидела его после операции, это было словно гора с плеч. Спасибо Богу, все прошло отлично».

Для Аны эта операция стала источником невероятной радости и важным жизненным уроком. Она отправила послание надежды другим семьям, столкнувшимся с подобной ситуацией: «Не бойтесь, доверяйте все в руки Бога и врачей. Они прекрасно позаботятся о ваших детях». Этот процесс стал для нее уроком силы и веры, который сделал ее сильнее

feel privileged to have been part of the expedition in Colombia, we hope it won’t be the last. There must be more”. For them, being there, together with the doctors and the families, was a transformative moment. “We were practically touching the shoulders of the surgeons, and we were right there at the children’s side.”

SiGMA Foundation, which initially focused on educational projects, has expanded its mission to include medical interventions such as these. “Elias David’s story perfectly exemplifies this broader impact. Through a simple 30-minute surgery, the Foundation can dramatically alter the lives of children like Elias, giving them the opportunity to go on to lead well rounded, happy lives,” the Foundation says. For many of these children, timely surgery not only prevents medical complications, but also gives them the opportunity to develop fully in society.

As Elias David prepares for his next surgery, his family faces the future with optimism. His journey, like that of so many others touched by the GLOW initiative, is a testament to the power of compassion and the lifechanging difference it can make.

His next operation will be when he turns one, on 4 December, but his mother is confident about what is to come: ‘We are very happy because they were able to operate on him and now, we hope that the next step will also be a success like this’.

GLOW has become more than a project, it is a symbol of hope for families like that of Elías David. Through solidarity and love, children like him have found a new opportunity to fly high, with wings that will allow them to face a future full of possibilities.

возможность вести здоровую и полноценную жизнь», — добавили они, подтверждая свою приверженность продолжению помощи таким семьям.

Благодаря комплексному подходу фонда

Premium Care Kids, созданного Каролиной и Алексом, дети, как Элиас, могут преодолеть свои заболевания и жить полной жизнью. Эти услуги доступны для детей из всех социальных слоев благодаря щедрости доноров и партнеров.

Мишель и Патрик Мели, поддержавшие эту инициативу, до сих пор с теплотой вспоминают время, проведенное в Колумбии. «Для нас было привилегией стать частью экспедиции в Колумбию, и мы надеемся, что это не последний раз. Нужно продолжать». Для них было важно находиться рядом с врачами и семьями. Видеть все своими глазами. «Мы практически стояли плечом к плечу с хирургами и были рядом с детьми». Фонд SiGMA, который изначально был сосредоточен на образовательных проектах, расширил свою миссию, включив в нее такие медицинские операции. «История Элиаса Давида является прекрасным примером этого расширенного влияния. Простая 30-минутная операция может кардинально изменить

жизнь таких детей, как Элиас, дав им шанс на полноценное и счастливое будущее», — заявляют представители Фонда. Для многих детей своевременная операция не только

предотвращает медицинские осложнения, но и дает им возможность развиваться и быть полноправными членами общества.

В преддверии следующей операции, запланированной на 4 декабря, когда Элиасу исполнится год, его семья с оптимизмом смотрит

в будущее. Его путь, как и путь многих детей, получивших поддержку благодаря инициативе GLOW, является ярким свидетельством силы сострадания и тех жизненно важных перемен, которые оно может принести.

Его следующая операция запланирована на 4 декабря, когда ему исполнится год. Мать Элиаса уверена в будущем: «Мы очень рады, что смогли провести операцию, и надеемся, что следующий этап будет столь же успешным».

“Our IRL streams give viewers the feeling that they’re right there with us. The pursuit of fresh experiences in my streams resonates deeply with the audience.”

The New Frontier: Gaming and iGaming

Jon Vlogs’ involvement with gaming goes beyond being just a fan. His influence in the iGaming world has positioned him as a key figure in promoting and participating in events like SiGMA, one of the world’s premier gaming and tech conventions. “A significant portion of my community is Gen Z, and they are extremely attuned to gaming content. They actively request it when I’ve been away from it for too long!” Jon remarks with enthusiasm.

Jon’s role as SiGMA’s Poker Tour Ambassador goes far beyond the typical influencer gig—he’s set to up the ante with his creative energy, delivering a captivating blend of content that will keep both poker enthusiasts and his fans on the edge of their seats. “I have high expectations for our collaboration with SiGMA. It’s going to be incredible for our content and something my community is going to love,” he asserts confidently.

Bringing the Audience Closer to the Action

Jon Vlogs has a knack for merging gaming, entertainment, and personal connection, setting him apart in the iGaming world. His fans aren’t just passive spectators; they are active participants in the experience. Through ventures like Jon Bet, which connects influencers with iGaming content, and his popular Twitch streams, Jon truly understands today’s audience—one that craves interaction. His philosophy is simple: bring them into the action, and make them part of the journey.

“Jon Bet is something I’m particularly proud of. We’ve united influencers and empowered them to create content that really resonates with their audiences. It’s all about engagement and retention,” Jon explains. With Brazil’s gaming scene growing rapidly, Jon’s influence is set to shape its future, as he continues blending his personal brand with the expanding world of iGaming. Wielding the title of SiGMA’s Poker Tour Ambassador, Jon is about to deal fans a new hand—one where poker, influencers, and immersive entertainment seamlessly intersect.

“Innovation is our

driving

force. With each new event or collaboration, we’re creating something unforgettable.”

What’s Next for Jon Vlogs?

Jon Vlogs has hinted that his future will be even more entrenched in the iGaming space, especially with his community’s love for poker and gaming. In his ambassadorial role, Jon will be front and center in showcasing the SiGMA Poker Tour, amplifying its reach with his signature mix of high-energy content and realtime, interactive experiences. Fans can expect his upcoming live streams to feature high-stakes content, particularly around the SiGMA Poker Tour in 2025. For Jon, this is just the beginning of breaking new ground. “Innovation is our driving force. With each new event or collaboration, we’re creating something unforgettable,” he shares.

Jon Vlog: A New Force in the iGaming World

одного из ведущих мировых событий в игровой и технологической

The Rise of a Vlogging Titan

Before his venture into the iGaming world, Jon’s journey began as a humble vlogger. Back in 2015, he was just a Brazilian student abroad, documenting the ups and downs of his daily life. Fast forward to today, Jon has evolved into one of the most dynamic influencers globally, amassing millions of followers on platforms like YouTube, TikTok, and Twitch. With an audience deeply rooted in gaming, live streams, and betting, Jon’s influence now extends beyond social media—he’s become a bona fide industry leader in the iGaming space.

Jon’s rise was no accident. His success stems from a blend of charisma, relatability, and creativity. His raw, unfiltered vlogs gave viewers a personal glimpse into his life, which later morphed into thrilling IRL (In Real Life) streams on Twitch. His community of over 10 million followers has stuck with him through every twist of his career, from his everyday adventures to collaborations with major brands like BOSS and Amazon Prime Video.

From Twitch Streams to Real-Life Adventures

But it’s not just the numbers that are impressive—it’s Jon’s ability to take his audience along for the journey, no matter where in the world he is. Whether he’s live-streaming from the streets of Brazil, exploring Europe, or attending high-profile events like TwitchCon in Las Vegas, Jon makes his followers feel like they’re right there with him. His real-time interactions, especially through chat, allow his audience to become an integral part of the action, even helping make decisions on where to go or what to do next.

“Our IRL streams give viewers the feeling that they’re right there with us. The pursuit of fresh experiences in my streams resonates deeply with the audience,” Jon reflects. His recordbreaking live stream, which drew over 72,000 viewers, solidified his status as one of Twitch’s top IRL creators.

The Surprising Success

Even Jon Vlogs himself couldn’t have foreseen the incredible success he’s experienced. “Building such a large and loyal community over the years has been incredible. This wild adventure opened up opportunities for me, my friends, and family that I never thought I’d have,” Jon shares, still in awe of his journey. Stepping into the role of SiGMA’s Poker Tour Ambassador marks a thrilling new chapter for Jon Vlogs, where his ever-evolving career meets fresh opportunities and dynamic content that his audience craves.

Always Ahead of the Game

In the fast-paced world of gaming and entertainment, Jon Vlogs’ authenticity, dedication, and innovative approach ensure he remains ahead of the curve. As he continues to break boundaries in the iGaming space—whether through the SiGMA Poker Tour or new, high-stakes gaming content—Jon’s community will be right there with him, riding the wave of his ever-expanding influence.

который объединяет инфлюенсеров с iGaming-контентом, и популярным стримам на Twitch, Джон прекрасно понимает аудиторию, которая жаждет взаимодействия. Его подход прост: вовлекать людей в процесс и делать их частью приключений.

«Jon Bet — это проект, которым я особенно горжусь. Мы объединили инфлюенсеров

отклик у их аудитории. Главное — вовлеченность и удержание внимания», — объясняет Джон. На фоне стремительного роста игровой индустрии в Бразилии

Какие планы у Jon Vlogs?

Джон намекнул, что в будущем его вовлеченность в индустрию iGaming будет только расти, особенно учитывая интерес его аудитории к покеру и играм. В роли амбассадора он окажется в центре внимания, продвигая SiGMA Poker Tour и расширяя его охват благодаря своему динамичному контенту и интерактивным мероприятиям в реальном времени. Поклонники могут ожидать насыщенные стримы с высокими ставками, особенно во время SiGMA Poker Tour в 2025 году. Для Джона это только начало. «Инновации — наша движущая сила. Каждое новое мероприятие или сотрудничество мы превращаем в незабываемое событие», — делится он.

Становление знаменитого влогера

До того как погрузиться в мир iGaming, Джон начинал как обычный влогер. В 2015 году он был бразильским студентом за границей, который снимал на камеру повседневные моменты своей жизни. Сегодня Jon стал одним из самых влиятельных инфлюенсеров в мире, собрав миллионы подписчиков на YouTube, TikTok и Twitch. Его аудитория, увлеченная играми, стримами и ставками, сопровождала его на всем пути, а сам Джон стал

повседневных приключений до сотрудничества с такими известными брендами, как BOSS и Amazon Prime Video.

От стримов на Twitch к реальным приключениям

Но впечатляют не только цифры — особое восхищение вызывает способность Джона увлечь свою аудиторию, где бы он ни находился. Будь то стримы с улиц Бразилии, поездки по Европе или участие в таких крупных событиях, как TwitchCon в Лас-Вегасе, Jon делает своих подписчиков частью его приключений. Взаимодействие через чат в реальном времени позволяет аудитории не просто наблюдать, а активно участвовать, помогая ему решать, куда идти или

Twitch.

Неожиданный успех

Даже сам Jon Vlogs не мог предсказать столь оглушительного успеха. «Создать такое большое и преданное сообщество за эти годы — это невероятно. Это

приключение открыло для меня, моих друзей и семьи такие возможности, о которых я и мечтать не мог», — признается Джон, по-прежнему пораженный пройденным путем. Стать послом SiGMA

Poker Tour — это новая захватывающая глава для Jon Vlogs, в которой его стремительно развивающаяся карьера пересекается с новыми возможностями и контентом, которого с нетерпением ждет его аудитория.

Всегда на шаг впереди

В стремительно меняющемся мире игр и

WATCHERS OF THE GAME:

Bringing Social Play to the iGaming World

Watchers is making waves in the industry. Winning not just one but two SiGMA Startup Pitches this year, from SiGMA America to SiGMA East Europe, the company is well on its way to dominating the social aspect of the gambling industry. Jade Denosta spoke to Alina Kuzo, COO and Head of Content and Community of Watchers, to discuss the company’s current trajectory and ambitious plans for the future as it continues to dominate the SaaS industry with its groundbreaking platform.

Можете описать техническую архитектуру Watchers? Какие технологии используются для разработки и поддержки платформы?

Платформа Watchers — это результат нашей приверженности внутренней разработке. Она полностью создана с нуля на основе веб-технологий и уникальных компонентов, что обеспечивает высочайший уровень контроля и кастомизации. Хотя для синхронизации в реальном времени и потоковой передачи звука мы используем внешние решения, основное ядро платформы разработано нашей командой инженеров.

Что отличает вашу SaaSплатформу от конкурентов, и как вы измеряете ее ценность для клиентов?

Одно из ключевых преимуществ Watchers — это акцент на рост бизнес-метрик наших партнеров.

Мы не просто дополнительная функция, а полноценный инструмент, который способствует росту бизнеса и увеличению реальных доходов. Наше готовое решение интегрируется быстро и

без необходимости дополнительных доработок со стороны партнера. Мы постоянно совершенствуем

возможности кастомизации, чтобы сохранять конкурентные преимущества. Мы глубоко погружаемся в потребности отраслей, с которыми работаем, и стремимся как можно лучше понять нужды конечных пользователей.

Насколько гибкая и масштабируемая ваша платформа для удовлетворения растущих потребностей клиентов?

Наша платформа создана с учетом максимальной гибкости и масштабируемости. Мы успешно работаем с различными платформами

Насколько легко интегрировать

Watchers в существующие системы?

Какие сроки и возможные трудности могут возникнуть при интеграции?

Интеграция

часов, после чего дизайнеру партнера

потребуется еще немного времени, чтобы настроить чат с помощью JSON. Основные сложности связаны с UX для конечных пользователей: где разместить точку входа в чат, о чем будут говорить пользователи и в какой момент основной продукт должен стать частью их взаимодействия. Четкие ответы на эти вопросы помогают добиться

результатов для

платформы. Если чат воспринимается как естественная часть платформы,

прямые B2B-партнеры

и их конечные пользователи. Для получения всесторонней обратной связи мы используем многоканальный подход. Мы внимательно

отслеживаем, как пользователи наших партнеров взаимодействуют с продуктом, собираем прямые отзывы о платформе — что им нравится, а что нет. На основе этих данных мы разрабатываем рекомендации и

делимся ими с партнерами, помогая улучшить их платформы.

Безопасность — наш абсолютный приоритет. Каждая новая функция проходит тщательную проверку на безопасность еще до начала разработки, чтобы гарантировать, что защита данных

“We aspire to make every user’s experience joyful and communal, ensuring no one feels alone or isolated, but rather part of a vibrant community.”

Can you provide an overview of Watchers' technical architecture? What technologies and platforms are used to build and maintain the platform?

Watchers' platform is a testament to our commitment to in-house development. Built entirely from the ground up using web technologies and custom-built elements, the solution offers unparalleled control and customisation. While external protocols and solutions are utilised for real-time synchronisation and audio streaming, the platform's core remains a product of our own engineering expertise.

What sets your SaaS platform apart from competitors, and how do you measure the value it provides to clients?

One of our key advantages is the focus on partners' business metrics growth. We're more than just a nice-to-have feature; we're committed to helping businesses grow and increase real revenue. Our turnkey solution can be integrated quickly without requiring additional development on the partner's side.

We're constantly improving our customisation options to maintain our strong position in the market. We dive deep into the industries we serve and make every effort to understand end-users' needs as thoroughly as possible.

Is your solution flexible and scalable enough to accommodate their expanding needs?

Our solution is designed to offer unparalleled flexibility and scalability. We have a proven track record of successfully working with a diverse range of platforms, from established giants to emerging startups. No matter the volume of communication, we are equipped to handle it all.

How easy can platform owners integrate Watchers into their existing systems? What are the typical integration timelines and challenges?

The integration takes a few hours; our partner’s designer will need a couple more to customise the chat with JSON. However, the main challenges are defining the end-user UX, where the chat entry point should be, what users will discuss, and at what point the main product will be involved in their engagement. Clear answers to these questions help deliver the best results for users and the platform. If the chat is perceived as an organic part of the platform, it should reflect how seamlessly it becomes a part of the overall user journey.

How do you prioritise customer feedback in your product development process, and what security measures do you employ to safeguard user data?

We have two primary customer segments: our direct B2B clients and their end-users. To gather comprehensive feedback, we employ a multi-channel approach. We monitor how our partners’ users interact with the product: we gather direct feedback within the platform itself—what works for them and what doesn’t—and based on these insights, we make recommendations and share them with the partner to help improve their platform.

"Our solution blends seamlessly into the partner's platform, which is crucial for both the end-users and the partner's brand."

Security is our top priority. Every new feature undergoes a rigorous security assessment before development, ensuring security is always a central consideration, regardless of our development focus.

At what stage of development is Watchers currently? Are you focused on refining product-market fit, achieving early-stage growth, or scaling to a larger customer base?

We are currently scaling our customer base while simultaneously developing new features. We constantly listen to our customers’ feedback, using it to improve our offerings.

What is Watchers’ future outlook for the next five years? How have you evolved since your last SIGMA pitch, and how has this contributed to your recent win? What challenges and opportunities do you see ahead, and how will you leverage this momentum?

Watchers is committed to leveraging AI and machine learning to enhance our engagement tools. Over the next five years, we will introduce advanced analytics and improve real-time communication features like video and voice. Our vision is for Watchers to become the leading solution for digital platforms seeking to enrich their social and engagement layers.

Building on our SIGMA Americas win, we have rapidly expanded our global reach and begun developing video streaming solutions. Our recent success in Budapest underscores the momentum we are gaining, especially in our year-long Eastern European partnerships.

Поддерживая инновации:

VentureMax CEO Justin Anastasi discusses the company's innovative approach to fostering iGaming startups through investment, mentorship, and sustainable growth.

Tell me more about VentureMax and how it got started on its journey.

The business has been around since 2016, back when the iGaming industry was relatively young. Early successes set our foundations and since I came on board in 2023, VentureMax has progressed to a new level by focusing on identifying disruptive opportunities.

We’ve set out to create an ecosystem that can not only support emerging entrepreneurs but also introduce new leaders into iGaming, merging financial investment with mentorship and helping them scale up sustainably.

As Group CEO, how do you drive sustainable growth and foster a culture of innovation?

Sustainable growth for us stems from an ability to align our longterm vision with the day-to-day. We do this by working with our team, each of whom is experienced within their own sector. We collaborate honestly as we develop strategies and roadmaps together while pivoting when needed.

As for innovation, you have to lead from the front and the easiest way I have found to foster it amongst my teams is by promoting an open dialogue where every team member feels empowered to share their honest ideas, experiment, and embrace the failures that can sometimes be a part of the journey.

What does VentureMax’s growth trajectory look like over the coming years?

Our growth is inevitably tied to the industry we mainly operate in. iGaming is set for further expansion, and we are well-positioned to capitalise on that.

We are focusing on three major pillars - maximising the potential of our existing investments primarily into new markets, building out our early venture portfolio, and thirdly our incubation program. We’re confident this will see VentureMax becoming the go-to investment company for startups looking for a long-term partner to help realise their ambitions.

Can you share some examples of innovative practices or initiatives that have set your company apart in the iGaming sector?

One key initiative that sets us apart is our tailored support programmes for each startup we invest in. Today, as surprising as it might sound, the financial side of things tends to be the easiest to organise.

But aside from that, we offer a human-focused yet data-driven approach to our relationships, whilst giving our partners corporate support which tends to be where most start-ups experience the most pain, along with access to a robust network of industry experts.

Расскажите больше о VentureMax, и как начался ваш путь.

Компания существует с 2016 года, когда индустрия iGaming была еще относительно молодой. Ранние успехи заложили наши основы, и с момента моего прихода в 2023 году VentureMax вышла на новый уровень, сосредоточившись на выявлении революционных возможностей.

Наша цель — создать экосистему, которая не только поддерживает новых предпринимателей, но и выводит на рынок лидеров в iGaming, объединяя финансовые инвестиции с наставничеством и помогая компаниям расти устойчиво.

Как вы, как генеральный директор, поддерживаете устойчивый рост и культивируете культуру инноваций?

Для нас устойчивый рост — это способность согласовать долгосрочное видение с ежедневной деятельностью. Мы достигаем этого благодаря работе с командой, каждый член которой обладает уникальными знаниями в своей области. Мы совместно разрабатываем стратегии и планы, оперативно

в выгодной позиции, чтобы воспользоваться этим.

“We’ve set out to create an ecosystem that supports emerging entrepreneurs while introducing new leaders into iGaming.”

What key factors do you consider when identifying promising startups for investment within the iGaming industry? What qualities do you look for in founders before investing?

I look for innovation, scalability and potential. As for the founders, the key qualities I value are hunger, resilience, a solid vision, and adaptability.

The best founders are those who have a deep understanding of their industry but are flexible enough to pivot when necessary and humble enough to leave themselves open to learning along the way.

How does VentureMax Group support the growth of new businesses after investing in them?

We have a five-tier process here, based on milestones achieved by a company’s progress through the programme. A company will progress from having VentureMax being hands-on and working with the leadership daily until eventually we’re in a purely advisory role.

Can you discuss your approach to balancing risk and reward when investing in startups?

It’s a delicate art. For us it’s about evaluating underlying technology, the team behind the startup, the market conditions and our evolving

“Building highperformance teams means marrying worklife balance with a shared vision for success.”

appetite. Calculated, well-considered risks are the ones I feel comfortable with, so we prefer betting on highpotential ventures where we can mitigate any risks that we can foresee through our network and expertise.

Over and above that it’s imperative to have a clear exit strategy in place while always keeping an eye on longterm value creation.

You’re someone who values a worklife balance both for you and your employees. Why is this important to you?

You can’t work well if you don’t have balance, and a crucial part of maintaining that is your health. That’s why I work out three times a week and am careful with my diet. I’m also strict about taking a lunch hour and often eat with the rest of the team. That gives me time to check how they’re coping, personally and professionally, with their work. I don’t believe in overtime – if you’re having to work out of hours then there’s something wrong that we need to fix.

Another part of protecting my mental health comes from my dog Kiki. She was a stray on the streets and I rescued her. Now she often comes to work with me - I love spending time with her and she likes all the attention she gets at the office.

What is your investment philosophy, and what lessons from your entrepreneurial journey have been most impactful in shaping your leadership style?

My investment philosophy has always been centred on backing people first, those with hunger, a clear vision and the ability to execute. I believe in nurturing long-term relationships and don’t see an investment as a transaction.

Business is not an easy path for anyone to pursue, so being able to make sacrifices, suffer and endure while adapting and pushing forward in the face of the various setbacks you will encounter has certainly shaped my leadership style.

What’s the best piece of advice you’ve ever received, and how has it influenced your leadership style?

One of the best pieces of advice I received was from my father: "Treat everyone with respect, from the cleaner to the manager.”

Now this might sound simple, but it really influenced me in my early years in management. It is also something that we can sometimes easily forget, but that mutual respect for every contribution that ultimately adds momentum to you, or the business is valuable and deserves the same respect, no question.

What has been the most rewarding investment you’ve made and why? How do you measure success, both personally and for your firm?

This really depends on the definition of rewarding. Each investment is rewarding in its own way - otherwise, why invest? For some, reward comes from seeing someone who just had an idea and is now running their own business.

Reward for others is nurturing someone internally, who has been loyal and instrumental in their company and who one day gets inspired with an idea you invest in. This means you can be the one who can make that person’s dreams become reality.

What I love about my job is that no matter how you define the term, I experience something rewarding in everything the VentureMax team does

The most impactful lesson I have learnt along the way has been the importance of resilience

инвестиционной компанией для стартапов, ищущих долгосрочного партнера для реализации своих амбиций.

Можете привести примеры инициатив, которые выделяют вашу компанию в секторе iGaming?

Одним из наших ключевых преимуществ является индивидуальный подход к каждому стартапу, в который мы инвестируем. Финансовая поддержка, как бы удивительно это ни звучало, зачастую является самой простой частью. Помимо этого, мы предлагаем подход, ориентированный на людей, но подкрепленный данными. Мы предоставляем корпоративную поддержку в областях, которые часто вызывают наибольшие трудности у стартапов, а также доступ к широкой сети экспертов отрасли.

Какие факторы вы учитываете при выборе стартапов для инвестиций в iGaming? Какие качества вы цените в основателях?

Я ищу инновации, масштабируемость и потенциал. Что касается основателей, для меня важны стремление, стойкость, ясное видение и гибкость.

Лучшие основатели — это те, кто глубоко понимает свою индустрию, но при этом достаточно гибки, чтобы адаптироваться к изменениям, и достаточно скромны, чтобы учиться на своем пути.

Как VentureMax Group поддерживает развитие новых компаний после инвестиций?

У нас есть пятиэтапная программа поддержки, основанная на достижениях компании. По мере прогресса компания постепенно переходит от ежедневного взаимодействия с нашей командой к роли, в которой мы выступаем исключительно как

сеть контактов. Также важно иметь четкую стратегию выхода, при этом всегда стремясь создавать долгосрочную ценность.

С точки зрения генерального директора, какие факторы важны для создания высокоэффективных команд в быстро развивающихся индустриях, таких как iGaming?

Как вы создаете продуктивную рабочую культуру для привлечения и удержания талантов? Как сейчас выглядит система

приводило нас к созданию эффективных команд.

Что касается рынка труда на Мальте, он очень конкурентен. Мальта стала центром для талантов в сфере iGaming, что дает возможность находить квалифицированных специалистов, но компании должны предлагать нечто большее, чем просто конкурентоспособные зарплаты и льготы, чтобы удерживать лучших сотрудников.

Специалистам нужно предлагать не просто менеджмент, а дальновидное

некоторых успех заключается в том, чтобы увидеть, как кто-то

Ivan Filetti, CEO of GamingMalta, discusses the key factors behind Malta’s rise as a leading iGaming hub, from regulatory stability to skilled talent, and the cross-industry collaborations driving future growth.

Bringing gaming excellence home

сектора. Регуляторная стабильность: Мальта стала одной из

для iGaming, которая обеспечивает операторам ясные и безопасные условия работы. Прозрачная нормативно-правовая среда, обеспечиваемая Мальтийским управлением по азартным играм (MGA), создает стабильную основу для ведения бизнеса.

Во-вторых, на Мальте развита высококвалифицированная рабочая сила благодаря образовательным программам и сотрудничеству с такими учебными заведениями, как MCAST и Мальтийский университет. Они, совместно с GamingMalta, предлагают специализированное обучение в сфере iGaming, что обеспечивает компаниям доступ к экспертам высочайшего уровня. К тому же, благоприятная бизнессреда Мальты способствует созданию штаб-квартир международных компаний на острове. Передовая цифровая инфраструктура и высокоскоростной интернет полностью соответствуют

GamingMalta has been instrumental in positioning Malta as a leading iGaming hub. What are the key factors that have contributed to Malta’s success in attracting international companies?

We wear our Home of Gaming Excellence credentials with pride - building connections between stakeholders and industries while fostering talent and requirements. Above all this, outreach and understanding industry needs is all about building a solid ecosystem and communication points for the benefit of the industry.

Regulatory stability: Malta was one of the first jurisdictions to develop a comprehensive legal framework for iGaming, providing clarity and security for operators. This transparent regulatory environment, governed by the Malta Gaming Authority (MGA), ensures that businesses have the support and confidence they need to operate smoothly.

Secondly, Malta has developed a highly skilled workforce and a strong ecosystem of industry professionals thanks to educational programs and partnerships with institutions like MCAST and the University of Malta. These institutions, in collaboration with GamingMalta, offer specialised training in iGaming, ensuring that companies have access to top talent.

Additionally, Malta’s pro-business policies have drawn companies to set up their headquarters in Malta. Moreover, its advanced digital infrastructure and robust internet connectivity support the technical demands of the gaming industry.

By acting as a bridge between the government, industry stakeholders, and policymakers, GamingMalta ensures that the ecosystem remains agile, responsive, and forward-looking.

In essence strategically placed within the EU, Malta has unrivalled expertise in gaming and virtual industries. Its established ecosystem, experienced talent and good governance support global businesses, start-ups and innovators who share a common language (and an excellent quality of life!)

One of GamingMalta's missions is to foster cross-collaboration in the local gaming ecosystem. Can you share examples of recent initiatives aimed at driving collaboration in the Maltese gaming industry?

GamingMalta's efforts in fostering cross-industry collaborations between the iGaming ecosystem including the affiliate sector through video game development, and esports have created a vibrant and innovative ecosystem that continues to drive the sector’s growth.

By acting as a bridge between the government, industry stakeholders, and policymakers, GamingMalta ensures that the ecosystem remains agile, responsive, and forward-looking. The iGaming Council's establishment in 2022 is a significant step towards creating a more inclusive environment within the industry. By facilitating communication among policymakers and stakeholders, the Council can ensure that diverse perspectives are considered in decision-making processes.

A direct connection with ‘Identita’, with the appointment of an ‘Identita’ based industry Relationship Executive serves to foster a direct connection with the industry.

Facilitated by GamingMalta, this role assists gaming companies in facilitating the process - form registration of new employees to

“In

essence strategically placed within the EU, Malta has unrivalled expertise in gaming and virtual industries. Its established ecosystem, experienced talent and good governance support global businesses, start-ups and innovators who share a common language (and an excellent quality of life!)” "Всеобъемлющая

индустрии.

Усилия GamingMalta по развитию сотрудничества между различными направлениями экосистемы iGaming, включая партнерский сектор, через разработку видеоигр и киберспорт, привели к созданию динамичной и инновационной среды, которая активно способствует росту индустрии.

Выступая связующим звеном между правительством, заинтересованными сторонами в индустрии и политиками, GamingMalta обеспечивает гибкость, адаптивность и ориентацию экосистемы на будущее.

Создание Совета iGaming в 2022 году стало важным шагом к формированию более инклюзивной среды в индустрии. Совет обеспечивает диалог между политиками и заинтересованными сторонами, позволяя учитывать различные мнения при принятии решений.

Одним из значимых достижений стало назначение руководителя по связям с отраслью,

other procedural requirements.

In addition to these initiatives, Gaming Malta also launched a Student Placement Program. This ensures that students enrolled in different institutions will have the opportunity to gain valuable work experience and mentorship from the sector. Under this scheme, GamingMalta will cover 50% of the apprenticeship costs for students who secure positions with gaming companies in Malta.

We have also strengthened our connection with iGen, the iGaming Executive Network, which unites major industry players to discuss and address initiatives that need to be implemented.

The GamingMalta ‘R.E.S.P.E.C.T’ campaign continues to promote the values that define the iGaming ecosystem. In this way we are positioning Malta as a thought leader in this sector, spearheading the agenda for the global igaming sector and safeguarding its reputation encompassing key aspects that make up the sector: Responsible gaming, entertainment, speed, professionalism, enhanced due diligence, consistency, and talent.

Do you believe Malta still holds its status as a premier hub for gaming?

Absolutely, Malta has cultivated a strong reputation in the gaming industry. Its comprehensive regulatory framework offers clarity and security for operators, which is crucial for attracting businesses. The supportive ecosystem, including experienced professionals and a stable economy, enhances its appeal. Additionally, the government’s favourable incentives and commitment to innovation contribute to Malta's position as a leading jurisdiction for gaming operators. This synergy between regulation, infrastructure, and community makes it a prime destination in the industry.

Gaming is often viewed as a fast-evolving industry. What new trends do you see influencing the Maltese gaming sector in the next 3-5 years?

GamingMalta is proactively addressing key challenges and innovations shaping the Maltese gaming sector, including technological advancements like blockchain and VR, workforce development, esports, and global market expansion.

By collaborating with MCAST and the University of Malta, GamingMalta ensures a skilled workforce that meets industry needs. To further cement our relationship with MCAST and spearheaded by GamingMalta we will be signing an MOU to continue enhancing the existing igaming diploma programmes and working closely with the industry to ensure the skill set required is industry led.

Hosting major events such as the ESL Pro League has elevated Malta’s profile in esports, Gaming Malta will continue to invest in similar events and attract major global esports tournament organisers to set up permanent broadcasting facilities in Malta. Continuous outreach with stakeholders like IDENTITA and HR Connect further addresses resource challenges and regulatory needs for foreign talent.

During SiGMA Europe we’re launching a ‘MAKE IT MALTA’ promotional campaign to communicate the success of our ecosystem and the longevity of the sector on the island. This will reinforce Malta’s reputation as the home of gaming excellence, prepared for future challenges while positioning itself as a leader in the evolving landscape of gaming and esports.

вы, что

по-прежнему сохраняет свой статус ведущего игорного центра?

Безусловно, Мальта завоевала прочную репутацию в игровой индустрии. Ее комплексная нормативноправовая база обеспечивает ясность и безопасность

для операторов, что имеет решающее значение для привлечения бизнеса. Поддерживающая экосистема, включающая опытных профессионалов и стабильную экономику, повышает ее привлекательность. Кроме того, благоприятные стимулы правительства и стремление к инновациям способствуют тому, что Мальта занимает лидирующие позиции среди игорных операторов. Синергия между регулированием, инфраструктурой и сообществом делает Мальту одним из лучших направлений в индустрии. Игорный бизнес часто рассматривается как быстро развивающаяся отрасль. Какие новые тренды, на ваш

3-5 лет?

GamingMalta активно занимается решением ключевых задач и внедрением инноваций, формирующих будущее мальтийского игрового сектора. Среди них — такие технологии, как блокчейн и виртуальная реальность (VR), развитие трудовых ресурсов, киберспорт и расширение глобального рынка.

Мы продолжаем тесно сотрудничать с MCAST и

Мальтийским университетом, чтобы обеспечивать подготовку высококвалифицированных специалистов, отвечающих потребностям индустрии. В рамках этого партнерства, при поддержке GamingMalta, будет подписан меморандум о взаимопонимании для дальнейшего развития образовательных программ в сфере игр и совершенствования необходимых навыков. Проведение крупных мероприятий, таких как ESL Pro League, повысило престиж Мальты в сфере киберспорта. GamingMalta продолжит инвестировать в подобные мероприятия и привлекать ведущих организаторов мировых турниров для постоянного проведения трансляций с Мальты.

Постоянное взаимодействие с ключевыми партнерами, такими как IDENTITA и HR Connect, помогает решать проблемы с ресурсами и нормативными требованиями к привлечению иностранных специалистов.

На саммите

Following the close of entries for their Xanada Startup Contest in September, Jade Denosta had the opportunity to connect with Vladimir Malakchi, CEO & Managing Partner of Xanada Investments. Their conversation covered the initiative’s goals to support entrepreneurs, current market trends, and opportunities for growth and innovation. Malakchi shared how Xanada Investments supports groundbreaking startups with funding, mentorship, and resources to turn visionary ideas into successful ventures.

INVESTMENTS:

START IT UP WITH CULTIVATING IDEAS, INVESTING IN MINDS

XANADA INVESTMENTS:

«Основное внимание Xanada Investments

уделяет не столько

проектам, сколько людям,

которые их создают».

“Our primary focus at Xanada Investments is not just the projects themselves, but the people behind them.”

As a leading industry player, what drove Xanada Investments to initiate this startup contest? What are the specific goals or benefits you hope to achieve by fostering innovation and growth in the iGaming sector?

After observing various businesses, including those in the iGaming industry, I have gained insights into the unique challenges startups face. This inspired us to create a startup contest providing not only financial support but also essential mentorship. We aim to go beyond just offering a monetary reward by guiding the winner in developing their project further. Our goal is to showcase the value of mentorship and resources in achieving success, reflecting our unique approach in setting our own rules.

Given the recent influx of entries for the Xanada Startup Contest, are there any recurring themes or trends emerging among the iGaming startups? What are these trends telling us about the current market?

The Xanada Startup Contest has noticed a key trend - the growing use of artificial intelligence in startups to improve user engagement through personalised gaming experiences and real-time analysis of player behaviour. Additionally, there’s a clear focus on user retention strategies, with startups developing game mechanics to keep players engaged for longer periods. These trends highlight a competitive market that prioritises personalised experiences and user engagement as essential for success in the iGaming space.

“We are committed to demonstrating that working with investment funds is about much more than just capital; it’s about leveraging the expertise and insights of a dedicated team.”

Based on the submitted entries, could you share your general impressions? Have you observed any common strengths or weaknesses among the participants?

We’ve received over 200 applications for the contest, demonstrating high interest and innovation in the iGaming sector, including submissions from the United States. However, some ideas lack well-developed business plans or had no plan at all. A solid business plan is essential to show market opportunities, financial forecasts, and how the business will operate. Startups that fail to provide this may struggle to secure necessary support for their initiatives. Addressing these weaknesses will be critical for participants to increase their chances of success in this competitive landscape.

What are the key factors that you believe will differentiate the top contenders from the rest in this competition? Are there any specific qualities, strategies, or approaches that have consistently proven effective in securing a competitive edge?

At Xanada Investments, we prioritise investing in individuals with strong leadership skills, a passionate team, and a commitment to quality preparation. We believe that a wellprepared and dedicated team is essential for a startup’s success. Our investment philosophy focuses on supporting innovative projects led by adaptable and resilient individuals. We aim to build a community of talented individuals who understand the iGaming industry and its needs, fostering a supportive environment for growth and success.

Can you elaborate on how the 'Crash Testing' process has influenced the trajectory of certain startups? Are there specific examples where a particular factor has significantly impacted a company's progress in the competition?

The ‘Crash Testing’ process is a critical component of our evaluation methodology. It involves asking direct and specific questions about the startup’s fund allocation plans, amounts involved, and investment goals to gain a clear understanding of the project and team. This process helps to assess the startup’s readiness, transparency, and thoroughness in documentation. Ultimately, it allows us to identify teams genuinely ready for investment and capable of executing their plans effectively.

Beyond the tangible rewards, what are the primary benefits for startups participating in this competition? How can this experience contribute to their long-term success?

Participating in the Xanada Startup Contest provides startups invaluable benefits beyond financial rewards. Access to a network of industry experts offers mentorship and strategic guidance, crucial for refining business models and strategies. Connecting with potential partners, investors, and industry players can open doors to future collaborations and funding opportunities. Xanada Investments is committed to showcasing the benefits of structured investment and the real value it brings to startups, supporting talented managers, small teams, and entrepreneurs with innovative ideas and experience. Our core mission is to illuminate a clear path forward for those seeking to scale or overcome setbacks, inspiring others with success stories and showcasing the transformative power of strategic investment and mentorship.

As Xanada Investments concludes this investment opportunity, what advice would you give to aspiring entrepreneurs looking to enter the iGaming industry? What strategies or pitfalls should they be aware of?

My main advice is to do thorough market research and develop a solid business strategy. Understand current trends, find gaps in the market, and analyse your competitors. Flexibility and receptiveness to feedback are also essential as the iGaming sector is characterised by rapid changes and emerging technologies. Building a strong team and leveraging networks for mentorship and support can significantly enhance your chances of success. Lastly, persistence is critical; focusing on your vision and objectives will ultimately pave the way for longterm success.

Social sweepstakes: a key to keeping players engaged?

Andrea Giuliani, Head of Commercial at WA.Technology, outlines why social sweepstakes might be a ‘silver bullet’ to player acquisition woes.

If you’ve attended any industry conference over the last five years, you’ll have noticed that much of the conversation has been centred around player acquisition, engagement, and retention. And with good reason.

The premise is clear: the need for acquisition, engagement, and retention has never been as important as it is now. We’ve seen a huge influx of new operators flood the industry, each looking to gain the lion’s market share. However, with that additional competition and player numbers seemingly staying the same, brands must find new ways to stand out from the crowd.

So, as many gambling operators shift their attention towards new strategies to onboard players, one vertical that has emerged as a true silver bullet to acquire new traffic is sweepstakes.

The growth of sweepstakes

A report published by Eilers & Krejcik Gaming highlights that between 2019 and 2023, the market expanded at a compound annual growth rate (CAGR) of 85%, driven by significant player purchases and operator revenues. By 2023, the market reached $5.6bn in handle, generating $2.0bn in net revenue.

That same report indicates that sweepstake growth shows no sign of slowing down. Industry experts have forecast that the social sweepstakes sector could reach $11.4bn in player purchases and upwards of $4.0bn in net revenue by 2025.

This vertical has boomed because it offers entertainment, community, and the thrill of winning at low risk. This is especially the case in emerging markets where players are starting to familiarise themselves with different gambling products.

One of the main reasons for their rise is the social aspect. Bettors aren’t just playing to win; they’re engaging with others, sharing their experiences across social media, and building a sense of community that isn’t available with other gambling products. This creates a stickiness to the platform – people enjoy the interaction as much as the win itself, tapping into a key area of player psychology.

It’s all about product

As an award-winning supplier offering a full spectrum of iGaming solutions, WA.Technology understands that rolling out a new vertical requires a careful, considered strategy to ensure maximum impact. Fortunately, technologies for acquisition, engagement, and retention are our speciality. The team at WA.Technology has a wealth of expertise in the iGaming industry; we know what it takes to create a product that enables our partners to scale their business to new heights.

We offer our partners state-of-the-art products, solutions, and services via our WA.Platform, WA.Sports, WA.Casino, WA.Fantasy, and WA.Lottery verticals – each of which is localised and personalised to meet the specific requirements of each of our partners.

While we are excited about the opportunities that sweepstakes will offer, WA.Technology is committed to promoting responsible gaming by ensuring our products adhere to the highest regulatory compliance and social responsibility standards.

What next for sweepstakes?

Localisation is central to everything we do, which will be key for sweepstakes’ expansion. We understand that what appeals to players and operators in South Africa will differ from players in Brazil, Mexico, and Peru.

As an essential channel for operators to build excitement among their audiences, we offer one of the best sets of solutions on the market, especially when integrated into social media and mobile apps. Our omnichannel technology enables our partners to focus on rapidly expanding their player base by creating highly optimised mobile-first products, making their offerings much more accessible to the sectors of the population that tend to bet via their smartphones – no matter the limited data challenges.

By partnering with WA.Technology, we can help operators to refine their offerings and remain competitive in the long term.

But as more operators enter the fray, the question remains: can the market sustain this rapid growth, or will it need to evolve as competition intensifies?

Only time will tell, but for now, the future of social sweepstakes gaming looks promising. As the go-to B2B platform provider across Latin America and Africa - we are ready to be at the forefront of the sweepstakes revolution.

Суть ясна: необходимость привлекать и удерживать игроков стала как никогда острой. С ростом числа новых операторов, каждый из которых стремится захватить свою долю рынка, конкуренция усиливается, в то время как

ситуации бренды должны искать инновационные способы выделяться среди конкурентов.

В то время как многие операторы азартных

внимания, свипстейки становятся универсальным решением для увеличения трафика.

Рост популярности свипстейков

Согласно отчету Eilers & Krejcik Gaming, с 2019 по 2023 год рынок свипстейков демонстрировал среднегодовой темп роста (CAGR) в 85%, что было обусловлено значительными покупками игроков и доходами операторов. К 2023 году объем ставок на этом рынке достиг $5,6 млрд,

том

указывается, что популярность свипстейков не имеет никаких признаков замедления. Эксперты индустрии прогнозируют, что к 2025 году объем покупок игроков в секторе свипстейков может достичь $11,4 млрд, а чистая прибыль — более $4 млрд.

Этот сегмент стремительно развивается благодаря сочетанию развлечений, вовлеченности в комьюнити и азарта от выигрыша при минимальных рисках. Особенно это актуально

на развивающихся рынках, где игроки только начинают осваивать различные предложения индустрии гемблинга. Одной из ключевых

“As many gambling operators shift their attention towards new strategies to onboard players, one vertical that has emerged as a true silver bullet to acquire new traffic is sweepstakes.”

«Поскольку многие операторы азартных игр сосредоточиваются на новых стратегиях привлечения игроков, одним из направлений, которое оказалось оптимальным решением для привлечения нового трафика, стали свипстейки».

Команда WA.Technology обладает обширными знаниями в сфере iGaming и точно знает, как создать продукт, который поможет нашим партнерам развивать бизнес и выходить на новые высоты.

Мы предлагаем нашим партнерам современные продукты, решения и услуги через вертикали WA.Platform, WA.Sports, WA.Casino, WA.Fantasy и WA.Lottery, каждая из которых локализована и адаптирована под конкретные требования партнеров.

Несмотря на возможности, которые предоставляют свипстейки, компания WA.Technology уделяет большое внимание продвижению ответственной игры. Мы гарантируем, что наши продукты соответствуют самым строгим нормативным требованиям и стандартам социальной ответственности.

Что ждет свипстейки в будущем? Локализация – основа всех наших процессов, и она станет основой дальнейшего

адаптируем

технология позволяет партнерам сосредоточиться на быстром расширении базы игроков, создавая высоко оптимизированные мобильные продукты, что делает их предложения гораздо более доступными для тех слоев населения, которые склонны делать ставки через смартфоны — даже при ограничениях на передачу данных.

Сотрудничая с WA.Technology, операторы могут улучшить свои предложения и сохранить конкурентоспособность в долгосрочной перспективе.

Но по мере того, как все больше операторов вступают в игру, остается открытым вопрос: сможет ли рынок поддерживать такие темпы, или ему придется адаптироваться к растущей конкуренции?

Время покажет, а пока будущее свипстейков выглядит многообещающим. Как ведущий B2B-поставщик на рынках Латинской Америки и Африки, мы готовы возглавить революцию в области свипстейков.

“Bettors aren’t just playing to win; they’re engaging with others, sharing their experiences across social media, and building a sense of community that isn’t available with other gambling products.”

«Игроки участвуют не только ради выигрыша, но и ради общения, делятся своими успехами в социальных сетях и создают уникальное чувство комьюнити, которое не найти в других формах азартных игр».

GR8 Tech is a leading sportsbook and iGaming platform provider known for its exceptional performance in the industry. As the company pushes the boundaries of innovation in iGaming, Jade Denosta had the opportunity to interview GR8 Tech’s CBDO, Yevhen Krazhan. The conversation delved into the GR8 Tech’s market strategy and signature sports products, including the GR8 Sportsbook platform and the GR8 Sportsbook iFrame.

Could you tell us about your overall approach to business development? What drives you when navigating the complexities of expanding into new markets and building relationships?

My approach to business development is about presenting solutions, being a flexible partner, and building lasting relationships. I prioritise understanding over rushing to conclusions and seek to ensure all perspectives are considered. My satisfaction comes from completing projects and entering new markets while maintaining strong relationships and avoiding burnout or conflict. I focus on long-term success by listening to clients’ needs and making thoughtful adjustments.

Why is sports betting GR8 Tech’s specialty and what makes GR8 Sportsbook, your flagship product, stand out from other sportsbooks on the market?

The foundation of evolving from our early B2C roots in sports betting, where we developed an in-house platform, allowed us to refine our sportsbook before transitioning to B2B. Leveraging our decades of experience, we have developed a high-performing and adaptable product with a global competitive edge.

Our GR8 Sportsbook distinguishes itself through high margins, performance, and geospecificity. Advanced margin management tools enable regional optimisation, enhancing user acquisition and maximising profits without affecting turnover. Features like Limit and Latency Management ensure a quick 3-4 second response time, reducing declined bets by 10% and increasing turnover, GGR, and profits by 10% and 5% while maintaining a 99.96% betting uptime. We also provide inhouse trading services, custom sports models, local tournaments, and 24/7 in-play betting lines, offering 100,000 monthly events across various sports and esports.

T h e GR 8 Way:

GR8 Tech:

How customisable is GR8 Tech’s Sportsbook iFrame solution in terms of branding and user interface integration?

It allows operators to tailor the look and feel of the sportsbook to match their brand’s identity and offers full integration with existing platforms. The GR8 iFrame features a seamless UX with integrated login and wallet, a customisable UI for brand-specific design, and flexible promotions like free bets and bonuses triggered by CRM, bet conditions, or player campaigns.

What advantages does the iFrame offer, especially for newcomers to the sports betting market looking to reduce time to market and resource investment?

While iFrame’s primary strength lies in quickly integrating sports betting into an existing platform, the solution generally offers less control over the content and user experience compared to owning a full platform. For new businesses, we recommend our full platform solution for greater control and full access to all the benefits of GR8 Sportsbook, ensuring a powerful betting experience from the start.

Can you walk us through the integration process for partners implementing the GR8 Sportsbook iFrame? What level of technical support and resources does GR8 Tech provide during this process, and are there specific challenges partners might encounter?

The GR8 iFrame streamlines the integration of sports betting functionality into casino platforms. We offer three integration packages: Silver, Gold, and Platinum, each with increasing functionality and support. Choosing the right package can be a challenge, but the Silver package is a good starting point for newcomers, requiring fewer resources and allowing for a faster time to market.

What strategies does GR8 Tech use to maintain a profitable business model for its partners and ensure compliance with evolving regulations in the online gaming industry?

We provide flexible, scalable solutions that meet different market regulations. Our platform includes features like KYC, responsible gambling tools, and advanced risk management systems. We work closely with partners to deliver tailored solutions that enhance their business while ensuring long-term success. With our experience managing millions of users and adaptable infrastructure, we help partners navigate evolving regulations while maintaining a profitable and compliant business model.

Looking ahead, what emerging trends or market dynamics in the online gaming industry are influencing GR8 Tech’s strategic focus? Which markets around the globe hold the most potential for iGaming businesses?

Our strategic focus is elevating sports betting as a major profit driver for iGaming businesses. We aim to educate and collaborate with casinos to expand their sportsbook offerings, making sports betting more accessible and userfriendly for players.

Global markets have significant potential in regions like Southeast Asia and LATAM. Some areas feature unexplored opportunities and vibrant emerging markets that are often overlooked. The untapped potential of sports betting in these regions offers iGaming operators a chance to boost profitability.

“By prioritising long-term, sustainable success, I aim to stabilise our current efforts while continuing to drive growth and innovation.”

“GR8 Tech easily adapts

to local market needs with region-specific feeds, margin optimisation, KYC/AML capabilities, and support for international/local payments, multi-language, and multicurrency options—ideal for global brands.”

GR8 Sportsbook выделяется

благодаря высоким маржам, производительности и возможности региональной настройки. Передовые инструменты управления маржой помогают оптимизировать показатели в зависимости от региона, увеличивая привлечение пользователей и максимизируя прибыль без ущерба для оборота. Такие функции, как управление лимитами и задержками,

обеспечивают быстрый отклик в 3-4 секунды, снижая количество

отклоненных ставок на 10% и увеличивая оборот, валовой

доход от игр (GGR) и прибыль на 10% и 5% соответственно.

При этом доступность ставок

сохраняется на уровне 99,96%.

Мы также предоставляем собственные трейдинговые услуги, индивидуальные спортивные модели, локальные турниры и круглосуточные линии ставок, предлагая более 100 000 мероприятий в месяц по различным видам спорта и киберспорту.

Насколько адаптируемо решение GR8 Tech iFrame для букмекерской конторы с точки зрения брендинга и интеграции с пользовательским интерфейсом?

Оно позволяет операторам полностью настроить внешний вид букмекерской платформы в соответствии с их брендом, при этом обеспечивая полную интеграцию с существующими платформами.

GR8 iFrame обеспечивает удобный пользовательский интерфейс с встроенными функциями входа и кошелька, а также предлагает возможности настройки дизайна в соответствии с брендом. Платформа поддерживает гибкие промоакции, такие как бесплатные ставки и бонусы, которые можно активировать через CRM, условия ставок или маркетинговые кампании для игроков.

Какие преимущества дает iFrame, особенно для новичков на рынке

мы рекомендуем полноценное

платформенное решение, которое предоставляет больше контроля и

полный доступ ко всем функциям GR8 Sportsbook, обеспечивая мощный и качественный опыт ставок с самого начала.

Опишите процесс интеграции для партнеров, внедряющих GR8 Sportsbook iFrame. Какую техническую поддержку и ресурсы предоставляет GR8 Tech на этом этапе, и с какими трудностями могут столкнуться партнеры?

GR8 iFrame упрощает интеграцию функций ставок

платформы казино. Мы предлагаем три пакета интеграции: Silver, Gold и Platinum, каждый из которых предоставляет разный уровень функциональности и поддержки. Выбор подходящего пакета

стать вызовом, но

новичков Silver является отличной отправной точкой, так как требует меньше ресурсов и обеспечивает более

быстрый выход на рынок.

Как GR8 Tech отслеживает и

оценивает производительность своей платформы, чтобы убедиться, что она отвечает

потребностям партнеров и

конечных пользователей?

Какие метрики или механизмы обратной связи стимулируют постоянное улучшение продуктов и услуг?

Мы отслеживаем

производительность платформы

онлайн-игр?

Мы предлагаем гибкие, масштабируемые решения, которые соответствуют требованиям различных рынков. Наша платформа включает такие функции, как KYC, инструменты ответственной игры и системы управления рисками. Мы тесно сотрудничаем

адаптивной

помогаем партнерам справляться с изменениями в регулировании, сохраняя при этом прибыльную и соответствующую нормам модель бизнеса.

Какие новые тенденции или рыночные динамики в индустрии онлайн-игр влияют на стратегический фокус GR8 Tech?

Какие мировые рынки обладают наибольшим потенциалом для iGaming-компаний?

Наша стратегическая цель — сделать ставки на спорт основным источником прибыли для iGamingбизнеса. Мы стремимся обучать и сотрудничать с казино, чтобы расширить их предложения ставок на спорт, делая их более доступными и удобными

1XBET is an international bookmaker with over 10 years of experience. We offer casino games, slots and live casino products from world-leading providers. We offer an inhouse agent scheme and an affiliate program, and support more than 250 payment solutions from all over the world.

1xbet.com/en/

22Bet is among the most respected sportsbook and casino brands on the market, operating in 20+ regions, including Europe, LATAM, Africa and South-East Asia. 22Bet Partners affiliate program offers partners quality products, huge sports and casino games selection, variety of languages and local payment methods for top GEOs.

www.22bet.com

1win Partners is the official affiliate program and direct iGaming advertiser of the international company 1win, operating since 2016. We offer the best conditions for cooperation in gambling and betting. Trusted by top arbitrage teams, and our company employs over 4,000 people worldwide. RevShare from 50%, CPA up to $250.

Ekaterina CPA Affiliate Team Lead 1win.partners

1xSlots Partners – is an 1xSlots casino affiliate program with the widest selection of slots for any GEO. We are a direct advertiser that offers to monetize traffic in the gambling vertical around the world. Start conquering the market with us!

David Arutinyan Head of Affiliate Department 1xSlots

1xslotspartners.com

247Partners is a distinguished affiliate program that works with well-known and respected brands, including Frumzi, Posido, Sportaza, 5Gringos, 7Signs, and AmunRa. The team at 247Partners is dedicated to building strong connections within the gaming community. With extensive experience in collaborating with affiliates, they are ready to provide tailored solutions around the clock.

Alex Boiko Head of Affiliates

www.247partners.com

4RABET PARTNER is a direct advertiser with iGaming & Betting expertise. There are 6+ years on the market, over 15000 affiliates, stable payments, referral program and 10+ active GEOs. We work with RevShare — up to 70%, and with CPA — up to $40 for each player. Register now!

4rabetpartner.com

7StarsPartners is one of the industry’s fastest-growing multi-brand iGaming affiliate programs. Since its launch in 2016, the brand has expanded its portfolio to include 7 reputable online casinos and sportsbooks: Swiper, Spinanga, Rabona, Nomini, LibraBet, Buran, and Casinia. 7StarsPartners fosters strong relationships with partners across the gaming industry, from the end customer to the affiliate partner.

Krystal

Tsiattalos

Head of Affiliates

www.7starpartners.com

2RBO Affiliates are set to accelerate revenue growth. The program showcases top-tier licensed brands like Betinia, YoYoCasino, CampoBet, and ElaBet, each offering cutting-edge gamification features and modern designs. A seamless path to boost revenue lies in partnering with 2RBO Affiliates.

Daniil Symonov

Head of Affiliates

www.2rbo.com

50-Partners is an affiliate network in the iGaming industry, offering a range of top-tier casino brands such as 50crowns, Lunubet, Betybet, Blitz-bet, and Tip-top.bet. The program provides affiliates with competitive commissions, cuttingedge analytics, and access to a diverse portfolio of highconverting brands, ensuring maximum profitability.

50-partners.com

Adcropper Platform is an ad creative automation and management platform designed to help iGaming operators and marketing agencies create and launch stunning visual ads and PPC campaigns in minutes. Speed up your entire ad workflow.

Fırat Günal

Co-Founder, Co CEO

adcropper.com

Alfaleads Group is an international holding company that includes the affiliate program Alfaleads Network, the search marketing agency Alfa:search and the influencer marketing company AAA Agency. Alfaleads Network is an international Affiliate Marketing agency with expertise in iGaming and Betting. Alfa:search is a search marketing agency, specializing in SEO, ASO, and Media Buying. AAA Agency is an international influence and special projects agency dedicated to transforming marketing campaigns into unforgettable experiences.

Roman

Manyulov CEO of Alfaleads Group

alfaleads.net

Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets and audiences with the aim of being the most partner-oriented iGaming software provider in the industry.

Diego

Salas Sales Manager

altenar.com

Alea is the number one casino game aggregator. Our platform currently aggregates over 15,000 games from top providers, distributing them to casinos worldwide. We provide our clients with unique insights into players behaviour and preferences, markets, and trends; with a secure and reliable single API. Nameand

Alexandre Tomic

CEO

of Alea www.alea.co

Alpha Affiliates is an industry-leading direct advertiser with a decade of experience in iGaming. The company’s unique brands, licensed by Malta and Curacao gaming authorities, are part of its extensive portfolio. With over 12,000 partners across 38 countries, Alpha Affiliates aims to emerge as a global player in iGaming.

Boris Pashnev CEO at Alpha Affiliates alpha-affiliates.com

AMATIC Industries GmbH stands as a steadfast leader, driving innovation and excellence in the constantly evolving global gaming sector. With a legacy spanning over thirty years, AMATIC has consistently established new benchmarks in casino systems, gaming machines, and online gaming solutions. Our extensive array of top-tier slot games showcases our dedication to delivering quality and familiarity ensuring player retention.

Amusnet is a prominent global provider of innovative gaming solutions featuring 300+ slots, engaging table games, and an immersive Live Casino studio. Supported by a team of 800+ professionals, we offer our portfolio to 2,000+ operators across 35+ markets. We introduced our premium Land-based slot series in February 2024.

Irina Rusimova

Chief Sales Officer

www.amusnet.com

ASTRO PLAY GAMING is a B2B aggregator platform offering customized solutions with more than 13,000 games from the world’s best providers. Our software accessible with a single easy integration is suitable for all operators, looking to elevate their brands to the new highest!

astroplaygaming.com

Amazon Web Services (AWS) delivers cutting-edge solutions for the Betting & iGaming industry, addressing key challenges like regulatory compliance, scalable infrastructure for major events, AI/ML for responsible gaming, and enhanced player experiences. Our offerings ensure data residency, boost performance, and streamline operations.

Giannis

Prapas

Head of Betting & Gaming

aws.amazon.com/gametech/betting-and-gaming/

AngelsHub Platform is an international company with a team of iGaming software experts with over 20 years of experience. Our “customer-first” strategy drives how we work. We offer flexible, modular, and customisable solutions so customers can build and grow successful online casinos in any market. Through innovation and dedication, we confidently overcome challenges to help iGaming operators achieve their goals.

Seba Nader Managing Director

www.angelshub.com

Atlaslive is a B2B software provider delivering high-quality solutions for the iGaming industry. Our dynamic, in-house designed Platform offers Sportsbook, Casino, Bonus Engine, Payment Systems, Risk Management, Mobile App, etc. Atlaslive is recognized globally as a leading Sportsbook Platform. Atlaslive, the tech behind the game. Lead the game with Atlaslive.

Maxim

Slobodyanyuk

CEO of Atlaslive atlaslive.tech

Aurum Solutions specializes in creating innovative technology for data management. Since 2004, we’ve transformed data management across various industries, including financial services, hospitality, insurance, and iGaming. Our flexible Reconciliation Platform ensures tailored solutions for businesses, optimizing data quality and operational efficiency.

Tiago Veiga CEO

aurum.solutions

Aviatrix is an award-winning, next-generation crash game that has quickly become one of the fastest-growing casino games in the world. By incorporating NFT-based engagement mechanics, Aviatrix elevates crash games to the next level. The game is regularly updated and is licenced or certified in an ever-increasing selection of regulated markets.

Anastasia Rimskaya Chief Account Officer

www.aviatrix.bet

It’s been an exciting three years for ATMOSFERA, as we’ve continued to captivate the market with our live casino games. We take pride in being a trusted and unwavering partner for over 50 market participants. Our dedication is fuelled by our ambitions, and our reputation is built on transparency and professionalism. I’m eager to connect in person!

Yury Ermantraut CEO, ATMOSFERA atmosfera.is

Aviatrix is an award-winning, next-generation crash game that has quickly become one of the fastest-growing casino games in the world. By incorporating NFT-based engagement mechanics, Aviatrix elevates crash games to the next level. The game is regularly updated and is licenced or certified in an ever-increasing selection of regulated markets.

Anastasia Rimskaya Chief Account Officer www.aviatrix.bet

Batery Partners is a global iGaming company offering diverse games, high odds, and generous bonuses as a direct advertiser. Their affiliate program focuses on betting and gambling, with in-house offers across 3 GEOs (IN, BD, CA). Payment models include CPA, RevShare, and Hybrid options.

Yanenko Ekaterina

Head of Marketing

https://baterypartners.com/

BDO Malta provides auditing, tax, and advisory services to gaming and payment companies. Our comprehensive support includes licensing & compliance, AML advisory, business risk assessments, internal audits, sustainability, regulatory compliance, ISO 27001 & SWIFT, corporate governance, GDPR, cybersecurity, IT audits, legal services, and accounting to ensure successful and compliant operations.

Mark Attard Partner and CEO

www.bdo.com.mt

BC.Game is a leading crypto casino that offers a diverse range of games, including slots, table games, live sports, and live casino options. Supporting multiple cryptocurrencies, it ensures fairness with provably fair technology. Players benefit from generous bonuses, community rewards, and a secure, immersive gaming experience tailored for crypto enthusiasts.

Jack

Dorset

Chief Executive Officer

bc.game

Betandyou is a global operator offering sports betting and casino games in a multilingual environment. We focus on creating an excellent user experience with cutting-edge technology, and our affiliate program Betandyou Partners is expanding worldwide. Information about representative

Iryna Rudnytska Executive Director

betandyou.partners

Belatra Games is a company with decades of experience in iGaming industry. Thanks to the right strategy and team of inspired professionals, we have an ability to create high-end games that fully complied with global standards and trends. Belatra games have unique mathematics and algorithms, outstanding design, various themes and diverse bonus features. We’re passionate about our product, and proud of our portfolio of exceptional games.

Misha Voinich Business Development Manager

belatra.games

BETBAZAR is a B2B worldwide iGaming marketplace. The company’s mission is to set a new sales standard sourcing specialist for iGaming products and advise on their role within existing strategies to deliver growth to our partners.

Max Sevostianov COO

betbazar.com

BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retail Sportsbook, Classic RNG and Live Casinos, Esports, Poker, Skill Games, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.

Sergio Gabriel Longo Regional Director Uruguay

www.betconstruct.com

Betby is a leading B2B sports betting provider, delivering a cutting-edge, scalable sportsbook platform. With dynamic in-play betting, advanced risk management, and AI-powered tools, Betby’s expert team tailors solutions to meet global operators’ needs, driving partner success in the fast-evolving online betting landscape.

Christos Nicolopoulos

Chief Commercial Officer

www.betby.com

Betify is a Sports and E-Sports bookmaker and Crypto Casino offering over 3,100 games, including slots, roulette, and blackjack. We partner with top gaming providers like Microgaming and NetEnt. Multilingual support ensures an unforgettable experience!

Hamza Afifi PR Director

www.betify.com

BETCORE is a B2B supplier of online casino games which can be easily integrated into the operator’s platform via a single API. The brand’s offering unites such verticals as live TV games, live casino games, fast sports events, and online casino games of various genres like slots, crash games, scratch games, lotteries, table games, etc.

Peter Korpusenko CEO, petr@betcore.eu

betcore.eu

A network that connects Affiliates and advertisers for mutually beneficial corporations. We provide advertisers with traffic in 20+ GEOs. We supply affiliates with everything they need, including advertising materials (video, creatives, etc.), analytics, statistics and access to other necessary services. With 24/7 support to the affiliates giving them the expertise and tools to earn more revenue and paying them every month on time.

Margarita Attard Head of Affiliates

betmenaffiliates.com

BGaming is beyond an iGaming game provider. Thanks to an expert team and a player-driven approach, the studio creates engaging products featured on reputable platforms and 1,600+ online casinos worldwide. The brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device.

Marina Ostrovtsova CEO at BGaming,

bgaming.com

Big Gaming is a leading B2B provider of Live Casino and Fishing Games, offering clients a wide range of premium gaming products, top-notch gaming solutions, and reliable services. Step into the world of Big Gaming and join us in an outstanding business partnership.

www.bg77.com

BF Games is a modern studio creating premium online casino gaming software. Currently, the portfolio includes over 95 different games, designed from the ground up and filled with incredible graphics. BF Games video slots are subjected to numerous tests in order to provide players with maximum safety and comfort of the game.

Wiktor Grabarczyk CEO

bfgames.com

Big Betty Partners, a leading affiliate program launched in 2021, has quickly built a trusted reputation. Our diverse portfolio includes five reputable online casinos and sportsbooks: Spinybet, Joebit, Bethall, Poolbit, and Kokobet. Join us today and be part of our exciting journey!

Bohdan Temnyk

Head

of Affiliates at Big Betty Partners

bigbetty.io

Bilderlings is a fintech company offering personalized current accounts for individuals and businesses of all sizes, SEPA Instant and cross-border payments, along with Open Banking API and integration with Google Pay and Apple Pay for added convenience and security. Businesses can enjoy up to 0.8% cashback, while individuals can benefit up to 1% from card transactions.

Dmitry Kuvshinov Executive officer

bilderlings.com

Bitso Business provides infrastructure for cross-border payments, enabling global companies to instantly pay and get paid in local currency and move money across borders with cost-efficiency and transparency. Our platform is built on top of a single, easy-to-integrate API with connections to local banking rails, eliminating the need for pre-funding.

Gabriele Zuliani Director, Bitso Business

bitso.com/business

Our goal at Boomerang Partners is to be a game-changer in the iGaming industry. We manage 12 top gambling brands in 40 countries. In 2023, our partner network grew by 135%. Strategic initiatives, such as ‘Golden Boomerang Awards’ and our partnership with AC Milan, highlight our dedication to leadership.

Ivan Kraynov

Co-founder Boomerang boomerang-partners.com

We are bill_line – a fintech company conquering the world of payments around the globe.

Our primary product is a payment solution for online businesses that we continuously enhance. We offer modern payment routing and cascading technologies, automated settlements with partners, and a high success rate.

Maksim Boronenko Commercial Director

billline.net

The Fastest Growing Game-Changer in the Brazilian Gaming Market. Blaze builds social, transparent, and compliance-focused gaming products in a socially responsible way. Our goal is to remove the stigma and create truly entertaining experiences that players love. Our provably fair technology enables industry-first transparency that is completely trustless.

blaze.com

Top-performing brands that deliver real profit are at the heart of Boss Partners. With an excellent commission structure and dedicated support, thousands of partners trust and rely on a “Boss” partnership. Offering expert guidance and fostering mutual success, Boss Partners sets the benchmark for profitability and trust in the affiliate industry.

Nick Watson Head of Affiliates bosspartners.com

Brite Payments is an instant payments provider leveraging open banking to process real-time A2A payments between consumers and online merchants with secure bank authentication. Brite operates in 27 European markets and connects to 3,800+ banks in the EU.

Marko

Jankovic

VP Sales

britepayments.com

BVNK offers a modern payments platform, integrating banks and blockchains for businesses. It enables stablecoin payments, currency conversion, and stablecoin checkout options. With flexible infrastructure, robust global licensing, and compliance expertise, BVNK empowers businesses to launch payments products quickly and securely, driving innovation in digital payments.

John Mallia Senior Account Director

www.bvnk.com

A key player in Brazil’s iGaming sector, driving growth & innovation. It features the Brazilian Lounge Magazine for industry insights, a podcast with sector leaders and a coworking space in São Paulo, uniting top companies and supporting them at global events.

Helena Lima Commercial brazilianlounge.com

Experience rapid cryptocurrency transactions with BTCBIT, offering a wide range of cryptocurrencies, flexible payment options and seamless on/off ramp solutions.

Scorex takes team management to a new level, allowing to identify team talents, weaknesses and strengths to make informed decisions. Scorex enhances your business processes swiftly, expediting employee productivity evaluation.

Jevgenijs

Podbrezskis CEO

btcbit.net, scorex.me

Cactus Gaming is a platform provider with a high-quality conversion system. With a 75% conversion rate, Cactus was awarded “The Best Whitelabel” and “The Best Platform of the Year” at the SiGMA Americas Awards. Cactus has over 55 clients globally, offering 360º strategic solutions, a complete back office, 24/7 dedicated support, and access to major online casino providers.

Fellipe Vieira

CEO

Cactus Gaming cactusgaming.net

Cash Bulls is a leading Payment Service Provider with proprietary software, offering the best payment solutions on the market. Our services include: White-Label PSP. FTD Visa/MC Card Processing. Open Banking Solutions. Local APMs & P2P Payments. At Cash Bulls, we are committed to providing innovative, secure, and efficient payment solutions for businesses worldwide.

Oleg Slon CEO

cashbulls.io

CLICKLEAD is an international CPA network with 200+ Gambling and Betting offers for 40+ GEOs. The company has 4 exclusive products that you will not find in any affiliate network. Clicklead has been working since 2016 and cooperates with more than 40,000 affiliates. Clicklead solves any partner’s tasks!

Anton Voystrikov Founder&CEO Clicklead Network

Campeón Gaming, founded in 2017, is a Greek iGaming hub, offering a cutting-edge platform and affiliate network. With a focus on trust and partnerships, we deliver exceptional iGaming experiences through a diverse, passionate team committed to values like equity, inclusiveness, and transparency.

Marinos Shiapanis

Chief Executive Officer & Co-Founder

www.campeongaming.com

Chilli Partners is an international and leading iGaming affiliate programme with nine exclusive, international casino brands. Our mission is to build strong and fruitful business relationships with our partners while bringing our partners’ leads to premium casino brands. During our almost four years of operation, we have amassed 10,000+ partners who bring in thousands of players to our casino brands every month.

Maria Skipetrova

Head of the PR

track.chillipartners.com

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most fullfeatured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.

Matthew Prince

Co-founder and CEO

Michelle Zatlyn Co-founder President and COO

www.cloudflare.com

ConversionClub is a leading affiliate community with over five years of experience and 50 successful events worldwide. It’s a hub for affiliates to connect with key players in the online market. Its highlight, ConversionConf, gathered 2,000 delegates for a two-day exhibition in Warsaw. Stay tuned for future events!

Lana Rossi CEO

Conversion-club.com

Cryptopay is a leading cryptocurrency payment service provider that enables businesses to accept digital currencies easily and securely. With a focus on innovation and customer satisfaction, Cryptopay offers a range of solutions tailored to meet the needs of merchants and consumers in an everevolving financial landscape. Since 2013, the Cryptopay platform has served as a bridge between traditional assets and the decentralized world of cryptocurrency, assisting numerous online businesses in entering new markets and significantly maximizing their growth.

Dmitrii Guniashov, CEO business.cryptopay.me

COLIBRIX is a UK-based FCA-authorised EMI that provides payment processing solutions for businesses of all sizes and types through a broad range of easy-to-use and cost-effective services including global card acquiring, digital wallet operations, cross-border merchant accounts, multiple APMs support, and current corporate accounts for legal entities.

Alexandra Westfal Kitina Head of Marketing

www.colibrix.io

CreedRoomz is a live casino provider with 4 leading solutions: Generic API, Dedicated Solution, Dedicated Virtual Studio and Land to Live Technologies. CreedRoomz’s game portfolio includes 24+ games: core, Asian, show games broadcast in 11+ languages, 200+ tables to 1000+ partners.

Armen Mnaskanian Head of Sales

creedroomz.com

CT Interactive is a renowned online games provider that offers unique gaming experience with innovative features, high-quality graphics, and sound. The company has a portfolio of 200+ games and is certified in over 19 regulated markets. Its diverse content offers slots with a wide range of game mechanics, jackpot concepts and gaming solutions. CT Interactive is a subsidiary of the first public company from the Bulgarian gaming industry Telematic Interactive.

Monika Zlateva

CCO

www.ct-interactive.com

Digitain is a global leader in provision of iGaming solutions, with 3,000+ employees delivering and supporting GLIcertified, award-winning sports betting and gaming platform technology, turnkey and API solutions, to over 150 partners worldwide.

Iain Hutchison

Chief Revenue Officer

www.digitain.com

Dragon Partners — a top gambling affiliate platform in the CIS with direct access to the Dragon Money platform. We offer stable conversion rates of up to 50%, the ability to use any traffic source, RS/CPA rates up to 70% / $35+ and special bonuses.

Delasport is a leading iGaming software supplier that delivers a modern one-stop-shop solution for sports betting, online casino, and player account management. Their platform focuses on player experience through personalization, unique exciting ways to bet, strong retention capabilities with a rich player engagement suite, and cutting-edge technological innovations.

Rosaire Galea Cavallaro VP of Business Development

www.delasport.com

DNS PAY is a digital payment platform offering secure and seamless online payment solutions. It facilitates transactions for businesses, supporting various payment methods like cards, Wallets and APMs. DNS PAY ensures fast processing, fraud protection, and user-friendly integration for efficient financial transactions.

Max Firsov CEO

www.dns-pay.com

EGT Digital is a Bulgarian fast-growing company in the iGaming sector. Its product portfolio includes a wide range of developments: casino and instant games, sports betting and the all-in-one betting platform X-Nave, which provides operators with the technology and tools they need to create and maintain a successful online business.

Tsvetomira

Drumeva Head of Sales at EGT

www.egt-digital.com

Digital

ElenPAY is a Bitcoin Lightning Payment Service Provider (PSP) offering instant, low-cost transactions for businesses and individuals. It integrates seamlessly with platforms, enabling instant payments with enhanced security and scalability. ElenPAY simplifies Bitcoin payments, ensuring efficiency, global reach, and fostering broader cryptocurrency adoption through Lightning Network technology.

Giacomo Collini

Managing Director

elenpay.tech

Euphoria is a global payment platform designed for B2B and B2C transactions with a significant presence in Europe, CIS, Asia and Latin America. It offers wide coverage with a single integration, featuring an advanced anti-fraud system, customizable designs, and insightful analytics.

Valentina Chobotko Managing

partner

euphoria.inc

ELA Games is a new game provider, geared towards creating an immersive experience for players through exceptionally beautiful design and engaging mechanics.

David Fall Business Development Manager

www.elagames.com

Enchant Affiliates — the most charming casino and co. The company boasts 3 prestigious casino brands available in tier-1 countries — WiNGAGAGA, Goldhorns and Kakadu. With a focus on top-quality service and a dedication to creating a magical experience, Enchant Affiliates is the goto lucky charm in the iGaming market. Drive traffic and make money with us!

Mikita

CEO

Nikolaev

enchantaffiliates.com

EvenBet Gaming is an online poker and card games provider licensed in Malta. The company has created a gaming platform with poker at its core, modern client applications, and an option to integrate thousands of casino games. Used by over 200 projects in 48 countries, with 42 million active users.

Dmitry Starostenkov CEO

evenbetgaming.com

We are one of the world’s leading betting and gaming companies with internationally renowned brands, including William Hill, 888, and Mr Green.

Stav Kenan

Affiliate Account Manager & PR

www.evokeplc.com

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and inhouse technology and capabilities. EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 1,000 employees across 13 countries and serves 300+ customers worldwide, including the regulated U.S. market.

Ebbe Groes

CEO and Co-Founder

www.everymatrix.com

Flyfish simplifies financial management by offering seamless access to multiple financial services through one UniFi platform. With a centralised solution, companies can efficiently access all their financial services, manage payments, corporate IBANs, debit cards, payroll services, and more. Flyfish’s UniFi platform reduces complexity and optimises business financial operations.

Shay Merary

CBDO - Chief Business Development Officer

flyfish.com

Our company, Extendy, offers a white label casino solution through our own proprietary platform which goes by the same name. Our main aim in creating the Extendy platform was that of creating a seamless, all-inclusive and easy-touse platform to empower affiliates and media buying teams to focus on their core business and increase profits via the multiple long-term benefits of owning casino brands. Affiliates wishing to set up their own online casino brand using our Extendy platform can expect a fully-fledged licenced casino with all the necessary online casino software solutions (like CRM, BI, PSP, Anti-Fraud)

Ayvar Gabidullin

CBDO

extendy.com

Focus Gaming News is a media group that produces four daily online newspapers (focused on each specific market: EMEA and North America; Asia Pacific; LatAm; Brazil) aimed at international gaming executives. This communication tool is visited monthly by more than 100,000 readers around the world and delivers up-to-date news from the gaming and iGaming business through its daily newsletter.

Fernando Saffores Founder & CEO

focusgn.com

G.Partners is a trusted international CPA network with deep expertise in the iGaming industry. We foster strong, highquality collaborations between advertisers and publishers, ensuring a dedicated approach to every partnership. With over 1,500 offers across multiple GEOs, we provide stable payments and personalized manager support to meet your needs

Inna Babich Founder & Co-owner G.Partners g.partners

Gamzix is a full-cycle slot provider. By enhancing art, animation, gameplay, and mathematical models, Gamzix increases player engagement. Moreover, with in-game tournaments, achievements, promotions, casinos get higher player retention with minimal manager involvement. Known for exceptional service and support, Gamzix’s personalized approach and reliable reputation lead to increased casino GGR.

Digital Marketing Lead

Gamzix.com

FYST: Payments and Banking We combine complex technical payment solutions and industry expertise to solve custom payment needs. We empower merchants with a mix of agile payment capabilities - card processing, bank payments, OCT and APMs.

Julia Vayner CMO

fyst.com

Galaxsys is an innovative games studio that features a diverse portfolio of award-winning and unique games. We prioritize innovation, player-centric design, and player engagement in all our games. Founded on principles of creativity and quality, our games are seamlessly integrated and enjoyed worldwide through a network of over 150 partners.

Hayk Sargsyan Galaxsys CEO galaxsys.co

GG.BET is a leading global esports betting operator, known for providing an exceptional experience for esports and sports fans and partnering with top esports teams and major tournaments. GG.BET Affiliates operates in top European and Asian markets, offering competitive rates, reliable payouts, and flexible partnership models: CPA, RevShare (up to 50%), or Hybrid.

Alina Vasylenko Affiliate Team Lead

ggbetaff.com

GR8 Tech is an award-winning provider of highperformance Sportsbook and Casino platform, the Best Online Sportsbook Provider 2024 by SiGMA Eurasia. With 45+ successful cases worldwide and GR8 Sportsbook as its flagship product, GR8 Tech offers tailored solutions that accelerate growth and evolve with operator’s business.

Yevhen Krazhan CBDO

gr8.tech

At Growe Partners, we’re more than an affiliate program— we’re a community of gaming innovators dedicated to driving growth in iGaming. Operating across Asia, Africa, and Latin America, we infuse the industry with creativity and potential. Proudly promoting top brands like Parimatch, JugaBet, and others, we specialize in unlocking new opportunities.

Dima

Mariievskyi

Head of Growe Partners

growe.partners

GlobiancePay is a NeoBank that offers a comprehensive suite of services for businesses of all types, including highvolume sales, online gaming, and various types of industries. The GlobiancePay online payment gateway, enables instant payments in multiple currencies—fiat, crypto, or digital funds, including stablecoin. Transactions are processed in seconds and fees are minimal.

Oliver Marco La Rosa

Founder

globiancepay.com

Description: With AI-driven user behaviour analysis, Group-IB Fraud Protection empowers iGaming companies to safeguard their platforms against fraud. Stop account takeovers, bonus abuse, and bot attacks, enhancing security and player experience. Its tailored solutions and global user identification system enable real-time fraud Protection, minimizing financial losses and protecting your brand.

Sarah Psaila Business Development Manager,

Gaming www.group-ib.com

GumBallPay is a leading payment service provider specialising in iGaming, offering versatile payment solutions. Their services include card processing, open banking, and alternative payment methods. GumBallPay is renowned for its reliability, high transaction approval rates, and innovative payment technologies for iGaming operators worldwide.

Natalia Kafar Head of Customer Success

www.gumballpay.com

Gypsy Partners is an original legit global entity in the iGaming industry. It features an impressive array of 12 award-winning brands for Tier-1. As a progressive affiliate platform, it offers generous commissions, unique design conceptions, as well as creates a true entertainment hub for players. Unlock endless iGaming opportunities with Gypsy!

Yulia Cherviakova

Head of Affiliates

www.gypsy.partners

Guru Pay is a licensed EMI providing innovative payment solutions for businesses. Known for its boutique, clientfocused approach, it offers SEPA, SWIFT, and multicurrency payments. With over five years of experience, Guru Pay builds lasting partnerships through trust, exceptional service, and innovation across various industries.

Raimund Marcinkevič CEO

gurupay.eu

50 word description of company: HostingB2B, a multiaward-winning iGaming and cloud hosting provider, offers ISO 9001 & 27001 certified solutions. We provide Dedicated Servers, Virtual Servers, Cloud Hosting, Backups, and new services like DNS Hosting, CDN, Streaming, and Kubernetes. Complete Business IT Solutions.

George Sarris CEO

www.hostingb2b.com

Habanero is a premium slot games provider that creates games popular in gaming markets. Our complete catalogue of Slot games, Table Games and Video Pokers deliver the best gaming experience using HTML5. Currently certified in 20+ countries. Habanero continues to expand its presence globally.

Arcangelo Lonoce Head of Business Development – Europe habanerosystems.com

IGA Group maximizes client business potential in the gaming sector with expertise in legal, finance, compliance, AML, licensing, and more. Specializing in online gaming, we assist with MGA licensing and provide services in Malta, UK, Romania, and Curacao. We also offer online payment solutions and e-money licensing consultancy.

Mario Fiorini Co-Founder & Director igagroup.com

Welcome to iMoon, a market leader in iGaming Innovation. Since 2021, we’ve set new standards, by offering high quality software solutions that captivate and engage players. Our portfolio of fast, trading and online lottery games alongside advanced gaming systems is tailored to the unique needs of the iGaming Industry.

Valentyna Rednikina Sales & Account Manager

imoon.com

Founded in 2015, Infingame is a leading iGaming aggregator known for fast spin times, exclusive tournaments, and partnerships with top-tier providers. Working with 200+ providers, Infingame empowers operators by offering new content and enhancing performance. The portfolio includes slots, live casino, crash games, and social casino offerings.

Ernest Lewicki Head of Sales

latam.infingame.com

iGATE is a B2B platform provider for casino and sports betting solutions and services. Its outstanding portfolio of offerings include tailored design, innovative gamification mechanics, and an adaptive real-time bonus engine. Our premium technological solutions allow our partners and iGaming operators to achieve successful results and stimulating player experiences.

Styliana Kalogreadou

Head of B2B

www.igate.com

Impaya, we offer a full-package solution to help your business thrive. Our online payment system is scalable, secure and fast. Online Payments Whether you are a low or a high-risk merchant, we offer credit and debit cards, e-wallets, electronic payment systems, local systems of direct debit — you name it!

Sergejs Roslikovs CEO

impaya.com

Intelligent Game is a leading online game developer which engaged in the industry for 25+ years.

We have a strong, talented and fast reaction R&D team, dedicate to ensure exciting entertainment, experiences and player appeal, also consistently deliver very excellent game solution for different types of operators.

Inwizo is a modern financial technology platform. Partnering with us lets you shortcut your way to a complete payments setup. Getting card payments up and running can be a complicated task, especially if you’re managing multiple areas. That’s where we come in.

Amir

Babaev

CBDO

inwizo.com

Dive into the unique world of Fish Shooting games with us! Beyond gaming, we offer comprehensive iGaming solutions and reliable 24/7 service to ensure your ultimate gaming adventure.

www.jdbgaming.com

Interkassa is an international payment aggregator for gambling and betting industries, providing 100+ currencies and 70+ payment methods worldwide. Established in 2009, the company provides payments for 4000+ businesses and processes 10+ million transactions per month. Interkassa offers popular methods, including Card payments, Crypto, APay & GPay, E-wallets, QR codes, mobile payments.

Valentina Romanenko CEO

www.interkassa.com

ISX Financial is a regulated electronic money institution that provides Corporate Multi-Currency Accounts, Payments and Multi-Transfer Capabilities to businesses around the world. We’re a developer of our own ‘Pay By Bank’ product, empowering businesses with instant, secure and direct bank payments from their customers. We have also developed our own RegTech solutions to provide ultimate security to our customers.

Isavella

Frangou

SVP Sales

www.isx.financial

JimPartners is a gambling affiliate program and a direct advertiser for popular online casino brands. Collaborating with JimPartners guarantees effective partnerships and high commissions. We propose offers with: - all traffic sources; - geos in Latin America, Europe, and Asia; - high RevShare, CPA, and Hybrid; - stable payouts.

Anastasia Alexandrova

Head

of Affiliate Program

jimpartners.com

Kawaii Partners is an affiliate programme for online casino affiliates, offering CPA, Hybrid, and RevShare deals. Affiliates can sign up to generate traffic to our brand, hugocasino. com and benefit from attractive partnership opportunities. If you’re looking to boost your affiliate success, meet the Kawaii team at Sigma Malta for more insights!

Igors Smirnovs

Head of Affiliate Department

kawaii.partners

LalaStars is an affiliate program and direct advertiser with high-converting brands. We offer the best terms on the market: RevShare up to 60%, CPA up to €500, Hybrid RevShare + CPA model. Moreover, retention based on AI-powered personalised content, 24/7 support & inhouse VIP department, advanced gamification, unique VIP program with 50+ levels.

Mares Shamzhy

CEO/Partner

lala-stars.com

JoinAff represents a cutting-edge affiliate program designed to cater to both seasoned iGaming affiliates and those new to the industry. The program offers a variety of compensation structures, including revenue share, cost per acquisition (CPA), and hybrid deals, ensuring that every partner can identify the optimal model for their business strategy. Company’s revenue share agreements are highly competitive, reaching up to 50%.

Artem Andriienko

CMO

joinaff.com

Kyte Global is a Cybersecurity and Compliance company and provides services primarily to regulated entities. Kyte is qualified to perform assessments against several industry standards such as PCIDSS, ISO27001, SWIFT, SOC2 and assist with compliance to applicable regulations such as GDPR, DORA and AML. Kyte is also in a unique position to offer full licensing assistance for Fintech and Gaming.

Trevor

Axiak Director

kyte.global

Lamanche Payments provides virtual cards for effortless ad payments on platforms like Google, Facebook, and in-app networks. Their unique model features a straightforward commission of just 3% on top-ups, with no additional charges of any kind. Lamanche Payments provide free card issuance and maintenance, ensuring there are no hidden fees, penalties, or monthly subscriptions to worry about.

Casey Archer Head of PR

lamanchepayments.com

At LIBERNETIX, we transform money management with our proactive approach to delivering trailblazing, secure, and personalised financial services. What sets us apart? Our commitment to crafting boutique solutions that cater precisely to your unique needs. Prepare to experience the future of finance with LIBERNETIX tailoring its exceptional services for your success.

Erik Peterson CEO

www.libernetix.com

Livesoft offers iGaming Platform, which combines all the necessary elements and mechanisms for a fast and functional launch of an online casino and access to the best online games and payment solutions. Livesoft portfolios include more than 40 000 games, CRM, CMS, Bonus system, Sportsbook, Live Casino (branded tables, exclusive games), etc.

David Skorikov

CEO

livesoft.pro

Description – LGaming is a reliable affiliate network with an experienced team, a unique BetAndreas product and exclusive offers. We guarantee stable payouts, protection for affiliates and transparent conditions. Thanks to the testing of offers on our own site, our webmasters receive high rates and exclusive offers.

Alexandr Sobko

CEO

LGaming

lgaming.network

Linebet is an international betting company that provides the best gaming experience possible. Our website has pre-match and live markets, casino games, slots, live casino products from providers with in-house solutions. Our advantages: affiliate program with high CPA and RS, 24/7 support in 65 languages,160 payment methods, onsite agent scheme, and mobile EPOS.

linebet1.com

LSports is a leading sports data provider for the sports betting industry. Focusing on real-time data feeds and advanced analytics, LSports empowers sportsbooks with tools they need to succeed in a competitive market. The products include fully customizable real-time data feeds, trading intelligence solutions, and engagement-inducing betting stimulation tools.

CRO

www.lsports.eu

Mascot Gaming is an exciting slot development studio on a mission to create engaging games that provide players with the most thrilling experience possible. Its slots combine striking design with sophisticated mechanics to deliver slots that stand out from the crowd. Its team regularly pushes boundaries, creating unique products.

Margarita Malysheva The Head of Marketing mascot.games

Established in 2019, Megapari Partners offers top-notch affiliate programs for the Megapari brand. With over 30 000 affiliates, it provides transparent and profitable campaigns, diverse payout options like Lifetime RevShare, CPA, and Hybrid programs. Megapari is expanding its partnership base, focusing on industry research and talent acquisition. megaparipartners.com

Formed in 2019, Mancala Gaming continues to grow. A portfolio of 60+ Slot & Crash Games with traditional & innovative mechanics. From game novices to the more established, both young and old, players love our inventive gameplay, partners love our intriguing Bonus Tools and there’s so much more to come!

Nikita

Gorshkov

CEO mancalagaming.com

With over half a decade of experience in the iGaming sector, Mate Affiliates stands as a premium and trusted Affiliate Program, boasting thousands of satisfied partners. Securing multiple recognitions in the field, Mate Affiliates offers one of the best commission structures in the industry, setting the gold standard for profitability and partnership trustworthiness.

Adam CCO

mateaffiliates.com

MelBet is a direct advertiser in the iGaming industry with headquarters in Cyprus. We have over 100,000 partners earning up to 60% profit from referred clients. We offer timely payments for CPA, Hybrid, RevShare, CPL, and CPI commissions, lucrative bonuses, and lifetime revenue share. Chosen by over 1 million players in 40+ GEOs.

Anastasiia Shcherbyna CMO MelBet Partners & Affiliates melbetpartners.com

Whether you’re looking to host your next meeting, or a memorable incentive trip to a Mediterranean location, the Maltese Islands are your next destination!

MioMedia Affiliates works with different brands and treats each partner in a way that best suits them. MioMedia creates strong, fair, and win-win partnerships, offering great ways to earn money, personalized deals, clear stats, and easy communication. All partners get payments on time without any negative carryover.

Olena Reginia Head of Affiliates

www.miomedia.com

Monotech Solutions is a pioneering force in casino and sportsbook platforms. Through state-of-the-art infrastructure ensuring security and seamless transactions, rapid integration and client-centric innovations like the Wheel System, Monotech drives user engagement to new heights. Discover our gaming experiences on our multifunctional platform at monotech.group.

monotech.group

MiFinity offers B2B and B2C payment solutions, with the MiFinity eWallet as the cornerstone. Targeting online gaming, travel, forex, and eCommerce, the eWallet provides a fast, simple, and secure way for customers to transact using multiple local payment options across different currencies.

Paul Kavanagh Chief Executive Officer

www.mifinity.com

Mondogaming is a software solution for B2b and B2c sports betting designed for the gaming sector, founded in 2012 thanks to a vast experience gained directly in the field in contact with customers. More than 80 providers integrated into our sportsbook platform casino, virtual, bingo and poker.

Matteo Dimatteo CEO

www.mondogaming.eu

Unlock your full earning potential with Moon Partners! Our diverse casino brands cater to TIER 1 and 2 markets, delivering transparent processes and exceptional support. With high conversion rates, reliable payouts, and strong player engagement, we provide everything affiliates need to succeed. Join us now and elevate your game to new heights!

Alex CMO moon-partners.com

MB Partners – powerful affiliate program with leading gambling brands: SpinCity, BruceBet, and Mr.Bet in Tier-1 and Tier-2 markets. This year, MB Partners expanded BruceBet’s reach by launching in 3 exciting new markets. Join MB Partners if you’re looking for a reliable partner to monetize your traffic effectively.

Alex Monterro Head of Affiiates

mb.partners

MOSTBET is an online gambling and betting platform founded in 2009. The company holds a significant part of the international market with a focus on CIS, South Asia, Latin America, and Europe. The brand is collaborating with the best athletes, stars, and influencers all across the world.

mostbet.com

N1 Partners is a multi-brand affiliate program that comprises high-converting online casinos and betting brands, licensed in Malta, Curacao, Kahnawake, and N1 Casino under the Hellenic Gaming Commission Greek license. N1 Partners has been successfully operating and providing a unique experience to its partners and clients since 2018.

Alexa Bond Head of Affiliates

n1.partners

MyStake is an online casino brand operated by Santeda International B.V. Since its’ official launch in 2020, MyStake Casino has been a leader of the industry with its’ own unique and exclusive crash games that have been called Mini Games by the brand.

mystake.com

Naga Games is a new cutting edge slot provider that offer exciting gaming experience to players. With multiple unique buy features and unique math for each game. Our games are localized for worldwide audience and each game RNG is certified by GLI. Join us for the ultimate slot adventure.

Angelo J Head of Sales

www.nagagames.com

NetGame Entertainment is a global iGaming content provider, delivering captivating, high-quality games to over 1,000 casinos across Europe, CIS, Asia, and the Americas. With 100+ video slots in its portfolio, NetGame releases 3 new titles each month, ensuring engaging experiences for millions of players worldwide.

Margo Koversun

Business Development Manager

netgamenv.com

Noda is a global Open Banking platform helping online merchants streamline payments, enhance KYC, and optimise user experience. Partnering with 1,650 banks across 28 countries, Noda offers secure, low-fee bank payment solutions through its advanced API. We empower merchants to grow by providing tailored, data-driven financial solutions.

Viktorija Baburina

Account Management Director

noda.live

Established in Paris in 2004, Neosurf has become a trusted payment partner across over 74 countries. We support secure cash transactions, bridging the gap to the digital world. Our vouchers and digital wallets provide safe transactions, with KYC and AML measures central to our commitment to secure, inclusive solutions.

Johanna Tapping

Chief Commercial Officer

business.neosurf.com

NetRefer provides an AI-powered, data-driven affiliate marketing platform for the iGaming industry. Founded in 2005, we offer scalable solutions for Online Casino and Sports Betting Operators, empowering them to track, report, and manage affiliate programs with ease and efficiency.

NetRefer www.netrefer.com

NuxGame is a leading B2B iGaming provider offering a comprehensive platform for online casino, sportsbook and game aggregation. With 13,500+ games from 130+ providers, flexible API integration, advanced analytics, and 24/7 b2b support, we empower operators to maximize player engagement and profits.

Bar Konson Head of Sales

nuxgame.com

Octavian Gaming is an innovative company that develops gaming systems and software solutions. It optimizes costs and revenues for operators, ensuring safety and regulatory compliance. For players, it offers engaging experiences with high-resolution graphics, faithful sound, and top-quality animations. Octavian Gaming stands out in the premium market segment and provides personalized consulting services to meet the growing needs of operators.

Marco La Grutta

Director of Business Development

www.octaviangaming.com

Online IPS is a full spectrum merchant services organization, focused on delivering trusted and effective omni-channel payment solutions in Europe and the Americas. From regionalized acquiring and multi-currency processing to 3D-secure and custom-tailored risk management, we support a diversity of merchants and payment types in essential and growing commerce regions.

Witoldo Hendrich Jr.

Chief

Legal Officer of Brazil

www.onlineips.net

Obtained. is a consulting firm specialising in FinTech and iGaming mergers, licensing and acquisitions. It offers expertise in identifying the right investors, securing vital communication channels, and implementing effective technological solutions. Additionally, it assists with payment rails, merchant services, and company formation across multiple jurisdictions, helping businesses expand and grow.

Daniel Verblovski CEO

www.obtained.com

Old Money Payments is a payment service provider and expert online payment partner. We accept payments and make payouts to create a safe and trusted environment where businesses can thrive without fear for the security of their transactions. We offer over 150 payment methods in 30+ currencies, customized terms, and the flexibility to adapt quickly to market changes.

Roman Chebotarev

Co-Founder

ney.group

Pagsmile is an innovative payment provider company specialized in payment services and cross-border transactions in Latin America, providing payment facilities to global companies that are eager to expand throughout the region. Today, Pagsmile has more than 150 employees, distributed among its offices in Beijing, São Paulo, Mexico City, Bogotá, Buenos Aires, Santiago de Chile and Lima ready to attend 15+ countries.

Marlon Tseng General Manager

www.pagsmile.com

Pay CC is a global payment provider offering comprehensive solutions, high approval rates, and secure transactions across diverse markets. iGaming businesses can benefit from extensive payment options while also optimising their global reach and operational efficiency with credit card processing, APMs, open banking, and digital wallets.

Kimon Constantinides Sales Manager

www.pay.cc

Founded in 2011, payabl. is a leading financial services provider with offices across Europe. Offering card acquiring, POS terminals, payment accounts, and integration with over 300 local payment methods, payabl. delivers high-tech, high-touch payment solutions to global merchants. With deep industry experience, payabl. is the trusted partner for innovative merchants seeking growth.

Ugne Buraciene

Group CEO

payabl.com

Pascal Gaming is a casino game provider delivering ondemand and compelling gaming solutions, and ensuring the ultimate gaming experience for your players. Our diverse assortment of game lines covers arcade, table, slots, lottery, bet on games, Gravity Retail Solution, and Virtual Sports.

Karina Ghazaryan Marketing

Project Manager

www.pascalgaming.com

Pay.com is a full-stack payments orchestration infrastructure, providing a central hub tooptimise, route, and manage global payments. We help merchants accelerate growth,ensure compliance, and transform customer experiences, while enhancing reliability andmaximising transaction success rates to fuel long-term innovation in the evolving Fintechlandscape.

Chris Smart SVP, Sales

pay.com

PayBrokers is a secure, fast, and innovative payment ecosystem focused on the iGaming market. Our expertise in mass payments drives a 20% increase in monthly transaction volume, with impressive conversion rates, catering to both traditional and modern payment preferences.

CSMO

paybrokers.com.br

Description: Paylira facilitates your payment transactions with its own secure payment methods. It provides fast and secure payments with options such as credit cards, debit cards and money transfer. In addition, it is a perfect solution for businesses with its infrastructure with easy-to-integrate advanced report screens. Your payments are simple and hassle-free with Paylira.

Daniel Gibson

General Manager

paylira.net

Payhound offers a wide range of regulated Crypto Payments to various businesses in the iGaming Space.

Elton Dimech Managing Director

payhound.com

Payment.Center is a global payment service provider, enabling merchants to accept payments worldwide. Founded in 2014, we serve more than 500+ merchants across different industries with more than $6B processed in annual volume.

Alexander Aukhariev CEO

payment.center

PayMee is a high performance payments infrastructure provider, authorized by the Brazilian Central Bank (“IP”), Highly specialized in iGaming (USD2.5bln+ / last 12mths). Awarded highest standard CSAT by ReclameAqui. Unparalleled uptime & robustness; Best support Brazil. Open_APIs (quick_integrations); Redundant BaaS: incomparable reliability. AI_features for fastest scalability.

Conrado Caon Commercial

Director

www.paymee.com.br

Paymix Pro is a corporate payment solution for businesses, providing a seamless and secure way to manage transactions. Paymix Pro is operated by Finance Incorporated Limited, an Electronic Money Institution based in Malta, delivering a full suite of financial services which include accounts, payments, card issuing, and acquiring.

Alina Ianculescu

Corporate Sales Manager

www.paymix.pro

Founded in 2017, PayRetailers is a global payment processor specializing in Latin America and Africa. Offering 300+ local payment options through one API, we provide end-to-end cross-border solutions. Headquartered in Spain, we have regional offices across Latin America, Europe, and the Isle of Man.

Jonathan Vintner

Global Head of Sales

www.payretailers.com

PIN-UP Partners is the direct advertiser of the PIN-UP iGaming products. With 10 available GEOs, reg2dep rate of ⅓, thanks to the optimised registration funnel and full localisation, affiliates can greatly profit by working with PINUP Partners and with unmatched transparency of stats they can increase their profit even more.

Vitalii Fihel Head of PIN-UP Partners

pu-partners.com

Payneteasy is a payment technology company offering a white-label, payment-gateway to PSPs as well as a payment cashier to merchants such as Gaming operators, Crypto exchanges and more. We can also offer credit cards payment services via our PSP customers.

Boaz Gam CEO

www.payneteasy.com

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products for the iGaming industry. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions.

Marina Ilina CEO PIN-UP Global pin-up.global

Playfina Partners is the official affiliate program, launched in July 2022, bringing together four online casinos: Playfina since 2022, along with Spinline, Plangames, and the fully revamped Asino since 2024. The team plans to add a “Sports” section for Playfina. Licensed by Curaçao, the program ensures reliability and high standards.

Alona

Sereda Head of Affiliates

playfina.partners

POWERFUL TURNKEY SOLUTIONS

(Motivational Engineering

CASINO INTEGRATIONS

PLAYER ACCOUNT MANAGEMENT

MANAGED SERVICES PAYMENTS

SPORTSBOOK INTEGRATED SOLUTION

PopOK Gaming is a modern iGaming content developer, specialized in creating and providing premium quality games for the world’s leading online casino groups and ensuring an involving gaming for all enthusiasts. With eye-popping design, dynamic animations, unique and captivating game features, as well as powerful gamification tools, our quick and fun entertainments can be perfectly adopted to the industry. Our games are developed in-house, all equipped to deliver a stunning way to play and make a beneficial contribution to both our partners and their players.

Luiza Melikyan

Business Development Team Lead popokgaming.com

R2D Partners is a multi-brand affiliate program designed for traffic monetization in the gambling and betting industry. Within our affiliate network, you’ll find exclusive direct offers from leading brands – LEON, Twin and Slott. R2D aims to combine fresh ideas and extensive experience, providing affiliates with a reliable and profitable partnership.

Andrejs Proskurins

Head of User Acquisition R2D Partner

r2d.partner

Games provider for the players of tomorrow. The average casino player is getting younger, and PoggiPlay is here to make it easier for casinos to appeal to them. With casual mobile-like approach, PoggiPlay games are characterdriven and focused on quality design. We’re just a click away available at major aggregators!

Andrey Anikeev CBDO

poggiplay.com

Pragmatic Play supplies the world’s leading online casinos with an award-winning portfolio of Slots, Live Casino, Virtual Sports, Bingo, Sportsbook, and more, available in all major regulated markets, languages, and currencies via a single API.

www.pragmaticplay.com

Leverage our deep expertise in the online casino industry with Rapidpace. Our team brings extensive experience in 24/7 player support, risk, and payment compliance and setup. We manage your operations, empowering you to fully devote your resources to marketing and brand growth. Connect with us for top-tier managed services.

Tony Ciccocelli Co CEO

www.rapidpace.com

Repay is an efficient and trustworthy payment provider powered by AI. What is the best way to grow you business, if not a convenience-driven solution that increases your clients’ conversion? No rolling reserve, chargebacks or settlement fees — we value our customers’ time above all else.

repay.ws

RevSharks, the affiliate program for the newly launched Winshark brand, offers a lifetime Revshare up to 55% and CPA payouts up to €650. With a unique payment setup covering all popular methods, a non-public platform, flexible solutions, and over 100 custom funnels, we ensure high conversion and retention, driven by iGaming experts

Nikita Lee Head of Affiliates

revsharks.com

The state-of-the-art affiliate management system ReferOn is a cutting-edge solution for optimizing your affiliate marketing program. With features such as dynamic reporting, interactive dashboards, robust rewards, media tracking, API reports, and a customizable ad-serving platform, ReferOn offers easy and satisfying efficiency with an intuitive interface and flexible settings.

Alexia Gauci B2B Sales Manager

www.referon.com

RETENTION HUB is a company with 28 years of experience in providing Retention Services to all kinds of Sportsbook and Casino operators worldwide. We help our partners to improve turnovers, conversion rates, average bet amount and profitability. www.retentionhub.xyz booth 3022. Areg Oganesian, CEO

Areg Oganesian CEO

www.retentionhub.xyz

Riddick’s Partners is an exclusive affiliate network. It offers innovative technology, advanced offer monitoring, and rare GEO access, ensuring partners maximize their earnings. With comprehensive support, strategic consulting, and fast payouts, Riddick’s Partners provides unmatched opportunities in the affiliate marketing industry.

Alex Riddick CEO Riddick’s Partners

www.linkedin.com/groups/13097744

SA Gaming is a leading Live Game Solution provider offering premium online entertainment for more than 15 years. Making use of state-of-the-art technology, it offers a full spectrum of Live Games. Licensed by the GCB, every product is developed by professionals with diligence, and comes with trustworthy support services.

Osman Walker CSO

www.sagaming.com

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems worldwide. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.

Nick Tubb SVP Commercial, Europe elenpay.tech

Royal Partners stands as a premier direct advertiser within the gambling sector with 10 in-house multilingual licensed casino products, including SOL, STARDA, DRIP, MONRO, and 1GO. The program offers custom-made hybrid, CPA and revshare commission models, significantly enhancing partners’ profitability levels.

Lena Royal Partners Team leader of Influence&Affiliate at Royal Partners

royal.partners

Samurai Partners is a direct advertiser of its own online casinos, including Spin Samurai, WildFortune, CASINOROCKET, 21Bit, Ritzo, and others. Powerful as a samurai katana and flexible as a sakura branch - that’s what business partnership with us is like! With our model, you’ll achieve ROI at the SHOGUN level!

Serjio Alvarez Head of Affiliates,

www.samuraipartners.com/en to sign up

Welcome to SLIKAIR, a fintech company offering secure, versatile payment solutions. We handle payments, manage disbursements, and perform compliance checks for quick merchant onboarding. Accept various payment methods online and offline, supporting global businesses with multiple currencies. Simplify payments and grow your business with SLIKAIR’s fast, efficient platform.

Laurent Stampbach Director & AML officer

slikair.com

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators. The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems, and licensing support.

Yana Khaidukova

Managing Director

slotegrator.pro

Smartico.ai is a software that combines CRM and gamification to enhance player retention and engagement for iGaming, sportsbook and sweepstakes casinos. With features like jackpots, levels, missions, tournaments, bonus engines and comprehensive real-time reporting, Smartico boosts lifetime value, prevents churn, and drives loyalty through personalized player experiences.

Yuval Mechoullam

smartico.ai

At EGO – EgamingOnline our Success has come from working with our Affiliate Partners catering to individual needs and investing in long-term relationships. We have a dedicated team of experienced affiliate managers providing around-the-clock support in a huge variety of languages

Alexandra Hernandez Nordahl Affiliate Administrator www.egamingonline.com

Slyse.me is your partner in advancing payment solutions. We make complex transactions simple, secure, and efficient—giving your business the edge it deserves. If you’re searching for a reliable payment provider, your search ends here.

Nikita Gvozdevs CEO, Founder slyse.me

SmartSoft is the next-level casino games provider, erasing the boundaries between gaming and gambling. Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.

Guga Gotsadze, CEO www.smartsoftgaming.com

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 13 global licences.

Martin Collins

Chief Business Development Officer

www.soft2bet.com

SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company’s ecosystem includes the Casino Platform, Game Aggregator, Crypto Solution, Jackpot Aggregator, Sportsbook, Affilka, and Managed Services. In August 2024, SOFTSWISS added Lotto Software and Retail Betting Solution to its portfolio.

Max Trafimovich

CCO (Chief Commercial Officer)

softswiss.com

SmartX delivers strategic igaming consultancy for sports betting and casino sectors. Renowned for propelling market growth and operational excellence, we offer a holistic suite of services, including advanced marketing strategies, product optimization, and rigorous compliance, complemented by an effective affiliate program to optimize investment and mitigate risks.

Alvaro Paz-Lopez de Ayala

Head of Igaming Consulting

smartx.consulting

Softgamings is a leading iGaming developer since 2008, offering its customers turnkey and White label Casino solutions, all top game and payment providers under a single integration, licensing and banking solutions and much more.

SoftGamings is focused on becoming the best iGaming software solution provider and aggregator in the market with the help of our tailored solutions that meet the needs of every single one of our clients.

Raman Tsivonchyk

Chief Sales Officer

softgamings.com

Solitics is a customer engagement platform that enables iGaming brands to automate, personalize, gamify and fully manage their user lifecycle, implementing ambitious vision and driving growth. With a commitment to rapid integration (45 days!) and continuous innovation, Solitics partners and operators witness outstanding results across their conversion, retention, and LTV.

Harel Falk VP of Sales & Business Development

solitics.com

Founded in 2014, Spinomenal is a leading provider of HTML5 video slots with over 300 games enjoyed worldwide. Renowned for stunning visuals and engaging mechanics, the company enhances player experience with its Universe Concept. Licensed in Malta, Romania, Greece, the UK, and more, Spinomenal excels in innovation and market expansion.

Yossi Shayovits Head of Business Development spinomenal.com

Starcrown Partners is an iGaming affiliate program run by professionals. We offer high-converting Tier 1 brands (Golden Star, Golden Crown), giving partners the chance to make profit from day one. Join now and participate in a $175,000 prize contest!

Julia Braun Team Lead Affiliate

starcrown.partners

SpinBet Partners is a casino and betting affiliate program. The direct advertiser of a SpinBetter brand - a product with many GEOs and high REG2DEP conversion and LTV. SpinBet Partners can offer to their affiliates lifetime Revenue Share, CPA, Flat Fee, Hybrid, and sub-affiliate deals. Transparent cooperation terms and statistics.

Andrey Poleschuk CMO

spinbet.partners

Established in 2018, SPRIBE transformed iGaming with Crash games vertical. With 5000+ global operators, its flagship “Aviator” attracts over 12 million monthly players from Gen Y and Z. SPRIBE pioneers innovation with turbo games, poker, slots, and the Broadway Platform, offering quality and diverse gaming experiences.

Giorgi Tsutskiridze

Chief Commercial Officer

spribe.co/welcome

StayPartners, the official affiliate program for Stay, Slotozen, Richard, WantedWin and Crusino casinos, focuses on affiliate success in the online gambling sector. We offer exceptional opportunities, fostering profitable partnerships with superior marketing tools and exceptional support. Our platform empowers affiliates, maximizing earnings and driving increased traffic and conversions for casinos.

Mia CMO stay.partners

Stretch Network offers B2B poker solutions, including custom website development, maintenance, licensing support, and White Label, API, and Turnkey solutions. Clients can join its Global Network, accessing active cash tables and tournaments, and enjoy a portfolio of top poker games like Texas Hold’em, Omaha, and Badugi.

Ruslan Bangert Head of Stretch Network

www.stretchnetwork.com

Streameye is an enterprise-grade, scalable CMP that rapidly generates, updates, and deploys ads for omnichannel audiences. With custom UIs for each client, it enables swift market entry, eliminates handovers, multiplies ROI. Unlike one-size-fits-all solutions, Streameye offers bespoke functionalities, leveraging expert engineering to create tailored, efficient digital asset production at scale.

Nick Dimitrov Head of Product, Co-founder

www.streameye.com

T Gaming provides products and services such as Game Provider, White Labels, Affiliates, Payment Gateway and AI product.T Gaming is certified by MGA license. Titan Group is your most reliable partner in Asia.

La Vilton Tan

CEO

tgaming.co

Sumsub is a full-cycle verification and ongoing monitoring platform securing the whole user journey for over 2,500 companies globally. With Sumsub’s customizable KYC, KYB, Transaction Monitoring and Fraud Prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs, and protect your business.

Kris Galloway Head of iGaming Product at Sumsub sumsub.com

TaDa Gaming excels in crafting top-tier, innovative games for mobile, consoles, and H5 platforms. With a focus on excellence and originality, our team delivers unparalleled gaming experiences and specializes in slots, fishing, crash and table games. We aim to provide better game content and new electronic gaming experiences to players.

Andy Huang

CEO

tadagaming.com

The G.Club is representing a community of iGaming companies including casino/betting operators, product platforms, game providers, as well as marketing and payment solutions G.Club offers advisory, creative, and operational services for its members to help them implement new ideas and increase business profits.

Vlad Buivol CEO

g-club.co

Top One Partners is a team of specialists who are always ready for new undertakings and challenges. We are looking for a fresh experience which will push us forward in pursuit of more significant achievements. We prefer to play big, thus, we are seeking a long-term partnership.

Phillip COO

toponepartners.com

Tenex Casino is an audited and licensed Web3 casino powered by AI and fuelled by the Tenex Token. Enjoy thrilling gameplay with play, earn, burn, staking, bonus sharing and NFT utilities. Tenex delivers a seamless, nextgen experience for players seeking safe and innovative blockchain-powered gaming.

Cosmin Huluta Chief Marketing Officer

The Power Plugin is the first marketing tool that allows Gaming & Betting operators to attract customers and reward existing ones through unique sports collectibles. Our platform lets you create and manage fresh marketing campaigns that reward your users with sports memorabilia from the world’s biggest collection. Be on the edge and use this innovative solution to build customer loyalty.

Giovanni Falzone CEO & Founder

thepowerplugin.com

TrafficStars is a leading self-serve ad platform specializing in performance-based advertising. They provide premium traffic, advanced tools like autobidders, and optimization features for advertisers. Serving industries like iGaming, Betting and others, TrafficStars connects top publishers with advertisers to maximize campaign effectiveness and drive conversions through data-driven solutions.

Kseniia Head of Sales

trafficstars.com

Trueplay is a SaaS company that developed a Loyalty Booster Suite to help iGaming brands establish long-term customer relationships based on trust and mutual benefit. Its live streaming and loyalty features with a focus on brand equity are created to enhance acquisition, retention, and players’ lifetime value.

CPO

Mykyta Nikolaiev

trueplay.io

Turbo Stars is a multi-product iGaming ecosystem providing high-quality online casino and sportsbook solutions worldwide. Three of our stars - Turbo Games, Turbo Sportsbook and Turbo Platform combine over 6 years of experience in the iGaming sphere.

Vadim Potapenko

Head of Sales at Turbo Stars

turbostars.io

TrueLabel is a boutique software provider tailored for experienced operators seeking efficient scaling solutions. Since 2020, we’ve specialized in providing white label, turnkey, and crypto casino options, all powered by our proprietary platform. We offer fewer limitations on custom projects, rapid setup times, a highly personalized approach, and a focus on high-conversion markets.

Arthur Buyukyan

CCO

true-label.io

Trumia, a fully licenced and regulated Electronic Money Institution operating from Malta, was built to cater for the financial needs of both businesses and individuals. Specialising in serving sectors that often face barriers to streamlining payments, Trumia provides comprehensive digital financial solutions, including multi-currency accounts and supporting global payment flows.

Mark Curmi

CEO

www.trumia.com

Upgaming provides enterprise iGaming solutions, offering a premium Sportsbook with scalable infrastructure, extensive events, and custom markets. Their game aggregation software integrates over 180 providers, including live casino, casino, and mini-games. Available via APIs or on a customizable platform, Upgaming delivers innovative, multifunctional iGaming products tailored to business needs.

Tornike Tvauri CEO

upgaming.com

V.Partners is a trusted affiliate program with 8 years in iGaming. We’re direct advertisers for top casino and betting brands like VulkanVegas, Ice Casino, VulkanBet and Hit’N’Spin. Enjoy the best rates, global geos, CPA & RevShare deals, weekly payouts, and expert affiliate support. Power up your profit!

Tetiana Bratchykova

Chief Operating Officer

v.partners

Vavada online casino is the best way to monetize your traffic. We’ve been working on the market for more than 7 years. A direct advertiser offers flexible and individual terms for each partner. Lifetime RevShare with NNCO, stable payouts, and high CPA rates.

Evgenii Fedorov

Head of Marketing

vavada.com

Uplatform offers versatile, tailored sports-betting and casino operating solutions adaptable to any market, with local payment options, favorite sports, and expert guidance to help you expand your business in any region.

Nelli Melik

Head of Sales

uplatform.com

Valyuz offers tailored alternative banking solutions for businesses, including multi-currency IBANs, debit cards, and comprehensive expense management. The platform enables international transfers, currency exchange, mass payments, and invoice settlement via business cards. Its efficient tools support global operations and innovative financial management.

Melaine Mercieca Business Development Manager www.valyuz.com

VBET is a leading customer-oriented Sports betting and iGaming operator with over 20 years of experience across 120+ geos. We’re heading to SiGMA Europe Summit 2024 to unveil our top features and promotions of Sports, Casino, Live Casino, Skill Games, eSports, Virtual Sports and introduce our AI Betting Assistant Hoory.

Aragats Asatryan CEO

www.vbet.group

Founded in 2011, Videoslots.com is an award-winning online casino with the widest variety of games in the industry. With an unparalleled range of more than 10,000 slots and table games, Videoslots.com offers a premium gaming platform to customers, and has since launched exciting new brands MrVegas, Kungaslottet, MegaRiches and Dbet.

Kim Lindsjö

Head of Affiliates

www.videoslots.com

WA.Technology is a leading B2B iGaming solutions provider, known for its innovative presence in emerging markets. We offer bespoke turnkey solutions, iGaming products, and expert-managed services. Our WA.Platform features 50+ game providers, 6000+ games, and 80+ payment methods, supporting WA.Sports, WA.Casino, WA.Fantasy, and WA.Lottery.

Tim Scoffham

CEO

www.watechnology.com

Vegas Legends might seem like a newcomer, but its founders are true legends in the iGaming industry. In just one year, they’ve launched three brands, revolutionizing the bonus system, gamification, and player treatment. Their affiliate system is dependable, offering exclusive deals for partners.

Bilyan Balinov CEO

vegaslegends.com

Volt is building the global infrastructure for real-time payments. Our payment network is the first to unite domestic account-to-account schemes to a single interoperable standard. Scaling and enterprise businesses use it to accept real-time payments, initiate payouts and manage funds. Volt is headquartered in London, has offices in Berlin, Warsaw, Kraków, Sydney and São Paulo, and enables payments in 31 markets across the UK, the EU, Brazil and Australia.

Steffen Vollert Co-founder

volt.io

Wazdan is a leading iGaming developer, engineering gain-focused software for casinos and players worldwide. We deliver top-performing, mobile-first, highly accessible games for 25+ regulated markets in all currencies and cryptocurrencies, releasing 40+ unique slots annually. We believe that by providing the house with top-earning software and the player with innovative entertainment, everyone’s a winner.

Andrzej Hyla Chief Commercial Officer wazdan.com

Wicked Games delivers premium, high-engagement slot games with a seamless integration that also includes lotto and live casino. New to the market, we bring an all-star team from across the industry, offering cutting-edge entertainment that is fun, easy to understand, and highly engaging.

Karl von Brockdorff

Head of Brand

www.wicked.games

WinTech is the iGaming cutting-edge platform which enables to scale efficiently and increase player engagement through innovative gamification trends, thereby contributing to player retention and revenue growth. Our offices in Cyprus, Armenia, and the UAE, along with our globally distributed team, enable us to offer comprehensive support worldwide. With a powerful multi-lingual and multi-currency infrastructure, scaling your business into new markets is easy and hassle-free.

Andrei Mashkovtsev CCO (Chief Commercial Officer) wintechplatform.com

Whitelist Pron is an advertising agency providing tailored solutions to media buyers and publishers eager to grow their online business seamlessly. We are shaping the future of digital advertising.

Nello Stabile CEO

whitelist.pro

Welcome to Winfinity, your guide to live casino excellence. Dive into timeless classics: roulette, baccarat, blackjack, enhanced by unique patented features. And get ready to be carried away by our debut game show! Luxurious studios, expertly crafted UI, faultless gameplay - we are here to deliver the best live casino experience.

Alex Holodnuks

Head of AM

winfinity.live

WinWin Partners, the affiliate program of WinWin Bet, offers professional support, favorable terms, and strategic partnerships. With over 4K slots, a licensed platform, and competitive rates, we ensure high conversions to help you grow your income efficiently.

winwinbet.partners

ZingBrain AI is an artificial intelligence engine for igaming. It’s focused on delivering performance improvement with zero integration costs for operators, who only pay after seeing positive results. The platform achieves this by analysing billions of transactions, and using AI technology to help operators offer greater personalisation to players.

Oleg Smolerov CPO

www.zingbrain.ai

WowPartners stands out as a dependable affiliate program backed by a team of always available professionals. The program offers its partners flexible commissions with no negative carryover, high-converting brands, and various marketing and tracking tools.

Ally Shelepko Head of Affiliates

www.wowpartners.com

MEDIA PARTNERS

ABC WORLD MEDIA

A full scale agency with iGaming domain strength, assisting clients with media buying, user acquisition & publisher alliances. With strong focus on ASEAN market, our expertise is digital PR, SEO traffic and creative designing, we offer single-window solutions.

www.abcworldmedia.com

Balkan Entertainment & Gaming Expo

Balkan Entertainment & Gaming Expo (BEGE) is one of the most significant gaming events in Europe. Every year BEGE features over 80 companies from all sectors of the gaming industry as they showcase their newest cutting-edge products, services and solutions.

www.balkangamingexpo.com

3SNET

3SNET is a CPA network with offers worldwide across the most profitable verticals: gambling, betting, and eSports. We provide exclusive rates tailored for the top players in the CIS and international markets!

3snet.co

AGI MEG

Agimeg is the most important Italian press agency dedicated to the public gaming sector. Every day, news is produced that range from the economy to current affairs, from sports to politics, from affiliate to regulations, through events, interviews, specials, etc.

www.agimeg.it

Casino Life Magazine

Casino Life Magazine’s international journalists have all individually over 20 years’ experience of the land-based and Online Casino industry. Established in 2005 Each issue of Casino Life is full of exclusive content on the latest advancements in Land-based and Online Casinos.

www.casinolifemagazine.com

Casinolove Kft.

CasinoLove is a video content creation studio specialized in the iGaming industry. Are you in need of video content for your iGaming brand or product? Tutorials, interviews, livestreams, gameplays, promotional videos, and more. Visit our portfolio!

www.casinolove.org

Gambling Insider

Gambling Insider is the premier business-to-business publication and daily news website for the gaming industry. Our editorial team brings you the inside track on the global gambling market, interviews with the field’s biggest movers and shakers, and in-depth analysis from some of the sharpest minds in the business. Gambling Insider offers expert perspective on all the industry’s major talking points.

www.gamblinginsider.com

Gaming Intelligence

Gaming Intelligence serves the information and advertising needs of the global interactive gaming industry through digital and print channels, both in English and Spanish, and recognises industry excellence with the annual Gaming Intelligence Hot 50

www.gamingintelligence.com

GamingWorld Directory

Looking to showcase your products and services to key players in the global gaming industry? GamingWorld Directory is your ultimate dedicated multi-media advertising directory. Buyers will see your products and services displayed on any media device on demand. www.gamingworld-directory.com

GBC TIME

GBC TIME – an online magazine dedicated to gambling, betting, affiliate marketing and crypto in iGaming. We know everything about the most popular gambling and iGaming news, follow us to be aware of the latest insights in the world of Gambling gbc-time.org

Gioco News

Gioco News is a 100-pages very complete gaming network with a monthly magazine with a section in English language with a daily-news online - www.gioconews.it with two other specific online daily news dedicates to the Poker and Casinos worlds www.gioconews.it

Global Gambling News

Global Gambling News is a multi-media content service provider for the B2B gambling industry. Providing the world’s leading operators with news and analysis 24/7. GGN enables you to showcase your products and services to the industry’s key decision-makers. www.globalgamblingnews.com

GPWA

With over 35,000 registered members, the Gambling Portal Webmasters Association (GPWA) is dedicated to helping its members succeed in the online gaming industry. The GPWA was founded in 2001 to provide affiliate members with the means to collaborate with other online gaming affiliates around the world and to strengthen relationships with affiliate programs.

www.gamingmeets.com www.igamingnews.com www.gpwa.org/article www.apcw.org www.casinocitytimes.com

HUIDU

HUIDU is a platform connecting with iGaming operators and providers. HUIDU provides services specifically for the iGaming industry, such as betting affiliates, game providers, platform providers, brand marketing, network resources, payment providers, etc.

www.huidu.io

www.rgtonline.com www.igamingaffiliateprograms.com www.igamingsuppliers.com www.casinovendors.com

iGaming AFRIKA

iGaming Afrika is a media website focused on informing the players in the African internet Gaming industry on all matters related to betting in Africa.

igamingafrika.com

iGamingFuture

“iGF is a community powered media platform, created with the sole purpose of driving the industry forward, equipping our audience for what’s coming next.

igamingfuture.com

iNTERGAMINGi / InterGameOnline.com

Published bi-monthly, iNTERGAMINGi is read by online gaming executives around the globe. Each issue contains the latest news, features and insights from industry leaders, with sections dedicated to the sports betting, casino gaming and affiliate sectors.

www.intergameonline.com

ISA-GUIDE

ISA-GUIDE is the most popular German online-platform on gaming. ISA-GUIDE stands for up-to-date news from the world of gambling, interviews with industry representatives, product news and the latest court decisions in gambling law. www.isa-guide.de

Traffic Cardinal

Traffic Cardinal is a reputable affiliate digital journal working with the TOP representatives of the industry. We’re rocking the market with new videos, podcasts, and other types of exceptional content created specifically for affiliate marketers.

trafficcardinal.com

SCCG Management

SCCG Management, a global gaming advisory firm, drives growth for 120+ client-partners in iGaming. With 30+ years of experience and offices worldwide, we specialize in tribal gaming, emerging markets, iGaming, IP management, M&A, and sports wagering.

sccgmanagement.com

YOGONET

Your definitive source for gambling industry news. Since 2002, information on sports betting, iGaming, casinos, legislation and game releases.

www.yogonet.com