SiGMA Issue 12

EDITOR'S NOTE

编者注

The last few months have shaken the industry to its core. Shutdown measures have taken a heavy toll on casinos and other gambling outlets, but as has become evident, those who have adapted and diversified their output have survived the storm with fewer bruises.

We examine this post-COVID world throughout the magazine, with a number of pieces dedicated to the big questions surrounding the survival of the gaming industry and the new shoots of growth seen in the Asian and LatAm markets.

Michael Muscat and Ingrid Alvarado Lopez examine the myths surrounding operating in the LatAm market, while Andrew W. Scott takes a look at the Asian gaming sector as it navigates a new normal. Meanwhile long-suffering US states get a once over from iGaming veteran Sue Schneider and Malta looks to a digitalised future in an article penned by Junior Minister Clayton Bartolo.

An in-depth interview for our cover story with regulators, PAGCOR, helps provide clarity on the situation for gambling in the Philippines, drawing on industry appetite for growth outside of Europe’s saturated markets, as this region dons the mantle of leadership in the SEA region.

PAGCOR are also lending their support to SiGMA’s upcoming digital conference this June, with CEO and chairperson Andrea Domingo headlining both the online and land-based segments of the conference. The regulator will also lead the way for 2021’s Manila event.

Last, but not least - thank you’s. Founder Eman Pulis has not only kept us afloat in these turbulent times, but thriving. As a result this ship has patched up its holes and set course for new markets in Latin America. I’m also grateful to be surrounded by Squad members who have poured their heart and soul into this magazine - thanks must go to Jessica, Aleksey, Jeremy and Maria.

过去 几 个月以来 疫情 已对 这个 产 业 造 成 了 极 大 冲 击。停业 措施给赌场和其他 博 弈 据 点 带来了沉重的损 失，但显而易见的是，那些已经适应并 多样化 产 出 的公 司在风暴中幸存下来，而且 受的影响 较 小 。

我们 在整本杂志中探讨 了 疫情 过 后 的 世界 其中有许 多文章 针对 博 弈 产业 的 生存 问题 进 行 讨 论 另外，也 对 亚洲和拉丁美洲市场的 萌芽 提 供 了 前景 。

MICHAEL MUSCAT和 INGRID ALVARADO LOPEZ检验 了

那 些 在拉美市场运营的迷思，ANDREW SCOTT则审视了 亚洲 博 弈 行业的新常态。同时，iGAMING资深 专 家 SUE SCHNEIDER带 我们 重温 了 长期受 监管 复杂 性 影 响 的 美国各州 而 在 副 部长 CLAYTON BARTOLO撰写的文 章中 马耳他 展望 了 该 国 数字化的未来。

我们的封面故事是 与监管机构 PAGCOR 进 行 的 深入采 访，有助于 厘 清 菲律宾 博弈 产 业 现况 。菲律 宾 以 其 东 南 亚 博 弈 产 业 的 领导 地 位 吸引 了 亟欲 将 版 图 扩张到 欧洲饱和市场之外 、进入 亚洲市场 的 那 些 目 光 。

PAGCOR也 支持 今年 6月 即将 举行的 SiGMA数字会议 ，首席执行官兼主席ANDREADOMINGO将主持会议的在 线和 实体 活 动 。同 样 地，PAGCOR也将领导2021年的 马尼拉活动。

最后，但也 同等 重 要 的 ──致谢 。创始人 EMAN PULIS 不仅让我们在这个动荡的 时刻 保持 了活力，而且蓬勃 发展。我 们 也 因 此更加 进步 、成 长 ，并为拉丁美洲的 新市场设定了 方 向 。我也很感激身边的 团 队 成员，他 们为这本杂志倾注了心血──必 须 对 你们 表 达 感谢 JESSICA、ALEKSEY、JEREMY和 MARIA 。

Hand delivered to various expos worldwide, executive lounges, Maltese embassies and government institutions. The magazine is also delivered by post to 10,000 leading gaming and related companies worldwide.

For information regarding promotion and advertising kindly call (+356) 2700 2836 / 2133 6670 or email pr@sigma.com.mt www.sigma.com.mt

SiGMAgazine由专人递送到全球各地的博览会、贵宾室、马耳他大使馆和政府机 构，此外，还可邮寄给全球10,000家世界领先的博弈公司及相关公司。如需获取 有关推广和广告的信息，请致电（+356）2700 2836/2133 6670或发送电子邮件至 katy@sigma.com.mt www.sigma.com.mt

SiGMA is published by Viking PC Health Ltd., SiGMA, Judge Paolo Debono Str., Msida Skate Park, Msida. MSD2032, Malta.

ENJOY THE ISSUE!

请欣赏本期内容!

Creative Director 创意总监

Jessica Camilleri

Editor 编辑

Katy Micallef

Photography 摄影

Aleksey Leonov

Content Team 内容团队

Maria Debrincat & Jeremy Micallef

Contributors 撰稿人

Hon. Clayton Bartolo, Ingrid Alvarado Lopez, Surya Maneesh, Michael Muscat, & Tiffany Xingyu Wang

Sales 销售团队

Hamza Afifi, Marketa Bartosova, Luke Kuo, Petra Maria Poola, Sofya Puzhaykina, Sintija Rimsa & Laura Tabone

CONTENTS

14 68

52 78

PAGCOR: MAKING WAVES IN SEA 在东南亚掀起波澜

PAGCOR takes this edition's cover story with a regulatory update on Asia.

本期封面故事中，PAGCOR将带来亚洲最新的法规状况。

BUILDING A SUSTAINABLE ESPORTS INDUSTRY 建立可持续发展的电竞行业

How can we build a safer environment for fast-growing eSports communities?

如何为快速发展的电竞社群打造更安正面转变？

BUILDING A DIGITAL FUTURE 构建数字未来

Technology and digitisation are at the heart of Malta’s strategy. 技术和数字化是马耳他战略的核心。

A WAITING GAME 一场等待的游戏

Iryna Sergienko leads the charge on Ukraine’s Bill No. 22-85-d. Iryna Sergienko领导乌克兰第22-85-d号法案。

保留所有权利。未经事先书面同意，严禁全部或部分复制SiGMAgazine的内容。SiGMAgazine中的内容仅代表作者的个人观点，与编辑者和出版方无关。我们会采取一切合理措 施确保内容的真实性和准确性，但对于文章、广告、照片或插图中出现的错误或遗漏，编辑者和出版方不承担任何责任。

MYTH BUSTING IN LATAM 破除对拉美市场的迷思

As the LatAm market opens up - we look at the myths holding operators back. 随着拉美市场的开放，我们破除对拉美市场的迷思。

THE ESPORTS BOOM 电竞的蓬勃发展

eSports is thriving: how can operators and affiliates leverage this betting market?

电竞的发展欣欣向荣：运营商和代理如何利用这一博彩市场?

STATE OF PLAY 各州的现状

Sue Schneider looks at the key issues shaping the US gaming landscape. Sue Schneider探讨了塑造美国博弈格局的关键问题。

BACK IN THE GAME 卷土重来

What are the changes and challenges the industry faces as it emerges from COVID-19? COVID-19所带来的产业变化及挑战有哪些？

land-based

实体

INTELLIGENT EVOLUTION 智能演化

How can AI revolutionise the gaming industry? 人工智能如何变革博弈行业？

ASIA: OPERATING IN A POST-COVID WORLD 后COVID时期的运营

How will Asia’s land-based casinos adapt to a fast-changing world? 亚洲的实体赌场将如何适应瞬息万变的世界?

Eman Pulis, Founder, SiGMA Group

NEXT STEPS: A UNITED FRONT

下一步：团结起来

It is undeniable that this unprecedented crisis will continue to have a hand in shaping the future face of this industry. Like many other companies out there, the pandemic has forced us to step back, take stock, and re-evaluate our position.

As we move forward it is evident that this is actually no bad thing, postponing our inaugural June 2020 Asian show to May 2021 has given us 12 extra precious months to curate our portfolio and expand outside our comfort zone.

And despite experiencing turbulence, the industry is still hungry for growth outside of Europe’s saturated markets - an increasing appetite for growth in Asia and LatAm promises to open doors to lucrative new markets. As a result, our inaugural summit in Asia has almost sold out and plans to explore a digital conference focusing on LatAm have come to fruition.

Plans to regulate gambling in South America have been brewing for some time, and as this sleeping giant wakes up, we’re focusing our efforts on Brazil, with the São Paulo region in Brazil serving as an anchor city for our September launch.

It's also high time that we bring our two shows (SiGMA and AIBC) closer together and allow both sides to learn from one other. The two sides stand to benefit by having both shows held together under one roof on the same dates.

It is now more vital than ever to stay connected and keep informed. The time is right to cement new and existing relationships between global gaming and tech industries through a united front in the face of shared difficulties.

不可否认的是，这场史无前例的危机将继续影响该 行业的未来面貌。像其他许多公司一样，疫情迫使 我们退后一步，进行反思，并重新评估我们的地位。

依循公司的发展进程，将原定于2020年6月举办的 首届亚洲展推迟到2021年5月显然并不是一件坏 事，因为这让我们多出了宝贵的12个月时间来策 划我们的布局，并让我们跳出了原有的舒适区。

尽管经历了动荡，这个行业仍然渴望在欧洲饱和 的市场以外成长——在亚洲扩张的渴望不断增 加，同时拉美承诺向利润丰厚的新市场敞开大门。 因此，我们在亚洲举行的首届峰会的门票几乎售 罄，而且聚焦在拉美的数字会议也即将迎来美好 成果。

推动南美洲赌博业的计划已经酝酿了一段时间， 随着这个沉睡的巨人醒来，我们将重点放在了巴 西，巴西的圣保罗地区将成为我们9月发布会的核 心城市。

同时，也是时候将两个展览（SIGMA和AIBC）更紧 密连结并且互相学习。在同样的时间地点举办这两 个展览可以让两者从中受益。

保持博弈并随时了解动态变得比以往更加重要。面 对共同的困难，现在是时候团结起来，巩固全球博 弈与科技行业之间新的和现有的关系。

S i GMA THE LONG GAME

SiGMA——长期的游戏

Since its inception in 2014, the SiGMA event has been a bi-annual expo covering topics relating to the global sector for iGaming, and its intersection with other areas such as blockchain, AI, and Big Data. The summit was born with the intention of shedding light on the gaming industry, specifically in Malta.

Six years later, and the SiGMA Summit has grown leaps and bounds since its humble beginnings with a diverse and worldclass group of disruptors, innovators, start-ups, established companies, and investors having graced the stages organised on The Blockchain Island of Malta. Attendees have ultimately gathered and discussed issues such as Compliance and Regulation, Business & Emerging Tech, Marketing & Investment, and many other thought-provoking issues which genuinely concern the industry and, indeed, the planet as a whole.

In the first edition of the SiGMA magazine, formerly known as the SiGMAgazine, Founder Eman Pulis had stated that the first attempt was a do-or-die scenario and that the show wouldn’t end on November 2nd. But that it would be followed up and it would be ensured that the right, long-term networking environment was nurtured.

“The first attempt is a do-or-die and, needless to say, the team of which I’m part of will leave no stone unturned to ensure that the trust loaned by speakers, exhibitors, media partners and delegates is reciprocated,” he had added.

Since then, SiGMA has gone global. From a little expo dominated by Malta-based companies to becoming a multinational show with the biggest names in the industry gracing its floorplan. Brands who had little or no operational presence in Malta still believed in having a solid presence at the show.

The most recent show, held in November 2019 in Malta, was the first step towards the eventual expansion to, and merging with, Asia. The three-day show also served as a close to a jam-packed year of shake-ups and consolidations dedicated to talking about the implementation of theories discussed during the previous year.

The show welcomed a record-breaking 15,000 attendees from over 80 countries and over 400 sponsors and exhibitors, and 200 industry-leading speakers. And, overall, the totality of the shows has seen tens of thousands of delegates, exhibitors, investors, start-ups and a plurality of attendees rendezvousing on the island.

Seeing that the Asian market has grown exponentially over the last few years, it was only a matter of time before the gap between Europe and Asia would be bridged, and the introduction of SiGMA Manila is a testament to that being recognised.

This will give innovators, start-ups, established companies, and investors from every sector the opportunity to familiarise themselves and create business relationships with what is essentially a whole new world with its own dedicated market ready to explore.

自2014年成立以来，一年两次的SIGMA活动涵盖了 与IGAMING全球领域有关的主题，并与区块链、人工 智能和大数据等其他领域连结。该峰会的诞生旨在 让人们对博弈产业有更好地了解，尤其是马耳他的 博弈产业。

六年后，SIGMA峰会从成立之初的默默无闻到如今 突飞猛进的发展，它汇集了多元化和世界级的颠覆 者、创新者、初创公司、老牌公司和投资者，让马耳他 这座区块链岛蓬荜生辉。与会者最终收集并讨论了 合规与法规、业务与新兴技术、营销与投资等问题， 以及其他许多对行业本身乃至整个地球都至关重要 且发人深省的问题。

在第一版的SIGMA杂志（以前称为SIGMAGAZINE） 中，创始人EMAN PULIS表示，他抱着破釜沉舟的心 情进行首次尝试，并提及这场峰会不会在11月2日就 此打住，而会持续推进，并且确保能发展出正确且长 期的网络环境。

“第一个尝试可谓是不成功便成仁，不用说，我们的 团队不遗余力地确保演讲者、参展商、媒体合作伙伴 和代表给予我们的信任能得到回报，”他补充道。 从那以后，SIGMA走向了全球。我们由一个以马耳他 当地公司为主的小型博览会发展成为展厅内汇集 了业内知名公司的跨国展览。那些在马耳他几乎没 有任何业务活动的品牌仍然相信在展会上能够大 放异彩。

最近的一次展会于2019年11月在马耳他举行，是扩 展至亚洲并与其融合的第一步。这场为期三天的展 览主要针对前一年提出的理论实施情况进行讨论， 并为这充满变动与整合的一年画下了句号。

展会参与人数再创新高，吸引了来自80多个国家 15,000名与会者、400多家赞助商和参展商并有200 名行业发展引路人作为讲者。总体而言，在这座区块 链岛上，我们迎来了成千上万的代表、参展商、投资 者、初创企业和众多参与者。

我们看到亚洲市场在过去几年中呈指数增长，弥合 欧洲与亚洲之间的差距只是时间问题，而SIGMA马 尼拉的设立证明了这一点。

这将为各个领域的创新者、初创企业、老牌公司和投 资者提供机会，使他们熟悉并建立商业关系，这基本 上是一个全新的世界，有自己的专用市场，随时可 以探索。

PAGCOR: MAKING WAVES IN SEA

在东南亚掀起波澜

PHILIPPINE AMUSEMENT AND GAMING CORPORATION (PAGCOR) IS A GOVERNMENT-OWNED CORPORATION ESTABLISHMENT WHICH OPERATES UNDER THE OFFICE OF THE PRESIDENT OF THE PHILIPPINES. THE THIRD HIGHEST CONTRIBUTOR OF INCOME TO THE GOVERNMENT, IT HAS HELPED ESTABLISH THE COUNTRY AS A LEADING HUB FOR GAMING IN ASIA. ANDREA DOMINGO, CHAIRPERSON AND CEO GIVES AN EXCLUSIVE INTERVIEW ON THE IMPACT OF GAMING IN THIS REGION.

菲律宾娱乐和博弈公司（PAGCOR）是一家政府所有的公司，其在菲律宾总统办公室的领导下 运营。作为政府收入的第三大贡献者，它确立了菲律宾在亚洲博弈中心领导地位。我们针对博 弈在菲律宾的影响对PAGCOR主席兼首席执行官ANDREA DOMINGO进行了独家采访。

PAGCOR IS HEADLINING SIGMA’S DIGITAL EVENT THIS JUNE, AND THE MANILA-BASED ASIA SUMMIT IN MAY 2021. WHY WAS IT IMPORTANT FOR PAGCOR TO THROW ITS SUPPORT BEHIND THESE EVENTS?

It is important for PAGCOR to support events like SiGMA in order to broaden its market and establish its presence, not just in the Philippines and Asia, but globally.

Considering that PAGCOR is both a regulator and an operator, it is important for it to keep abreast of gaming developments worldwide, especially during this pandemic. One of the functions of PAGCOR is to provide funding for the government which is really badly needed now. And by participating in events like this, PAGCOR will learn from what other gaming regulators and operators have been doing in trying to cope with the situation we all are in right now.

HOW HAS THE PHILIPPINES EMERGED AS A CENTRAL HUB FOR GAMING IN ASIA AND THE ASEAN? WHAT HURDLES WILL IT HAVE TO NAVIGATE IN ORDER TO MAINTAIN ITS CROWN IN THE REGION?

Throughout history the Philippines has been a pioneer in gaming, emerging as a central hub in the region. This fits nicely with our current management’s vision; ensuring that there is a level playing field, maintaining transparency, and regulating and operating with credibility and integrity.

Furthermore, the Philippines is known for tourism, entertainment, and hospitality, foreign players do not just come here to play, but also to enjoy the other attractions that our country has to offer. With the emergence of the Integrated Resorts and Casinos there is now a holistic approach to tourism, entertainment, and amusement.

There are a few hurdles that need to be navigated in order to maintain its lead in the region, such as:

A Conservatives in the Philippines who believe that gambling is evil.

B The emergence of other countries which would want to go and develop their respective gaming industry, such as Japan, Cambodia, Vietnam, Malaysia, Laos, Singapore, Korea and Taiwan.

C Politics the continuous opposition of one small group whose sole objective is to bring down the gains of the current administration

D The COVID-19 pandemic, which requires social distancing and other health protocols, and overcoming the fear it has caused.

WHY SHOULD COMPANIES LOOK TO THE PHILIPPINES AS A PLACE TO DO BUSINESS? WHAT MAKES THIS MARKET PLACE STAND OUT FOR TECH AND GAMING COMPANIES CURRENTLY OPERATING IN A SATURATED EU MARKETPLACE?

Companies should look to the Philippines because there is a level playing field and fairness here and the gaming industry is well regulated by PAGCOR. Our country has an open mindset towards foreigners and our people are hospitable.

Tech and gaming companies would also benefit from the innate competence of the Filipinos in these verticals. In fact, Filipinos thrive in working for Business Process Outsourcing companies.

With respect to gaming, Filipinos are competent and literate and interact well with players.

Real estate development is also at its peak in the Philippines right now, especially with the emergence of Philippine Offshore Gaming Operations (POGO). Thus, aside from manpower, real estate development companies also benefit from online gaming.

THE GAMING INDUSTRY IN THE PHILIPPINES IS THE THIRD HIGHEST SOURCE OF REVENUE AFTER TAXES, HOW BIG A ROLE DOES THIS SECTOR HAVE TO PLAY IN SECURING THE COUNTRY’S ECONOMIC FUTURE POST-COVID-19?

The gaming industry, specifically PAGCOR, plays a significant role in securing the country’s economic future post COVID-19. People need to realise that PAGCOR and the Government do not only benefit from the gaming fees and taxes but also trigger economic activities as well. The whole industry employs about 132,000 direct hires. It also generates many other economic activities and businesses like restaurants, hotels, malls in IRs, services, transport, and real estate.

There will even be more economic and employment opportunities when other gaming stations and casinos open.

PAGCOR将引领6月的SIGMA数字 活动以及2021年5月在马尼拉举行 的亚洲峰会。为什么对PAGCOR来说 表达对这些活动的支持很重要？

对于PAGCOR而言，支持SIGMA之类 的活动非常重要，这是为了在菲律宾 及亚洲之外，针对全球扩大市场并建 立影响力。

PAGCOR同时具有监管者与运营者 的角色，使得与世界各地的博弈发展 保持同步变得十分重要，尤其是在疫 情其间。PAGCOR的功能之一是为政 府提供资金，而这正是政府目前急需 的。通过参加这样的活动，PAGCOR 可以向其他监管单位及运营商学习 如何因应这种情况。

菲律宾如何成为亚洲和东盟博弈的 中央枢纽？为了维持其在该地区的 主导地位，它将克服哪些障碍？

纵观历史，菲律宾一直是博彩业的先 驱，并且成为该地区的中心枢纽。这 非常符合我们当前管理层的愿景； 确保有一个公平的竞争环境，保持 透明度，并以信誉和诚信进行监管 和运营。

此外，菲律宾以旅游、娱乐和热情款 待而闻名，外国玩家不仅来这里玩， 还可以在国内其他景点旅游。随着综 合度假村和赌场的衍生出旅游、娱 乐、消遣的整合性服务。

为了保持菲律宾在该地区的领先地 位，我们需要克服一些障碍，例如：

A 菲律宾的保守派人士认为赌博 是邪恶的。

B 陆续有其他国家想发展自己的 博弈产业，例如日本、柬埔寨、 越南、马来西亚、老挝、新加坡、 韩国和台湾。

C 在政治上，出现了一小群持续 反对的人士，其唯一目的是削 减现任政府的利益

D 因应疫情需采取社交距离及卫 生措施，以及如何安抚人心的 恐惧。

为什么博弈公司应该将菲律宾视为 开展业务的地方？对于处于欧盟饱 和市场中的科技和博弈公司而言，是 什么让这一市场脱颖而出？

公司应将目光投向菲律宾，因为这 里有公平的竞争环境，而且博彩业 受到PAGCOR的良好监管。我们的国 家对外国人持开放态度，而且人民 热情好客。

在这些垂直行业中，科技和博弈公司 也将从菲律宾人的先天优势中受益。

实际上，菲律宾人可以胜任业务流程 外包公司的工作。

在博弈方面，菲律宾人十分能干，素 养好并且能与玩家进行良好的互动。

目前，菲律宾的房地产开发也达到了 顶峰，特别是随着菲律宾离岸博弈业 务（POGO）的出现。因此，除了人力 外，房地产开发公司也将从线上赌 博中受益。

菲律宾的博弈业是国家仅次于税收 的第三大收入来源，在疫情过后，这 个产业在国家经济未来中将扮演着 多重要的角色？

博弈业，特别是PAGCOR，在确保 疫情过后的国家经济未来方面 发挥着重要作用。人们需要认识 到，PAGCOR和政府不仅从博弈费 用和税收中受益，这同时还促进 了经济活动。整个行业雇用了约 132,000名员工。它同样衍生出许 多其他经济活动和业务，例如餐厅、 旅馆、国际度假村中的购物中心、服 务、交通和房地产。

当其他博弈据点和赌场开放时，还会 创造更多的经济和就业机会。

SENATE MINORITY LEADER FRANKLIN DRILON HAS CALLED PAGCOR AND THE PCSO LOW HANGING FRUIT THAT SHOULD BE SOLD OFF TO RAISE FUNDS TO AID THE FIGHT AGAINST COVID-19 - HOW WOULD YOU RESPOND TO THIS?

PAGCOR is one of the biggest government earners next only to the Bureau of Internal Revenue and the Bureau of Customs. To harvest it and toss it to the private sector will mean cutting down a tree that bears sweet fruits for all Filipinos and giving it instead to a very few already rich persons.

Since July 1, 2016, PAGCOR has increased its revenues exponentially and all financial indicators show an exponential increase in dividends, and its contribution to nation-building almost doubled from 2015 to 2019. PAGCOR owned and operated casinos generated 69.40 billion in 2019, up 25.89 billion from 2015, while licensed casinos brought in 181.37 billion, almost 100 billion more than 2015. POGOs accounted for a still respectable 5.73 billion towards GGR.

In 2018, PAGCOR was recognised by President Rodrigo Duterte in his state of the nation address as the corporation with the highest remitted dividend among all the Government Owned and Controlled Corporations. With the passing of the Universal Health Care Act, and the recognition of PAGCOR as one of the highest revenue earners, PAGCOR has been tasked to help the funding of the said Act.

A MORATORIUM WAS PLACED ON THE ISSUING OF POGO LICENSES FROM AUGUST 2019 UNTIL THE END OF THIS YEAR, PENDING REVIEW –WHAT IS THE SITUATION AS OF TODAY?

The moratorium is still in place. Until we finish our evaluation of the whole operating manual on POGOs and have arrived at a much superior one, we will not lift the ban.

WHAT WERE THE CONCERNS AT THE TIME AND HAVE THEY BEEN ADDRESSED?

We wanted to address the concerns with respect to the regulations and taxations, immigration/labor matters, and public opinion, we are still addressing them now. Considering that offshore gaming started in 2008 under the regime of economic zones, and PACGOR only took over in 2017 by virtue of the Executive Order No. 13. Under new regulations and policies, there will be a learning curve and we have

been addressing all issues that are arising such as cultural differences, appropriate tax scheme, etc.

DO POGOS HAVE AN IMPORTANT ROLE TO PLAY IN HELPING THE INDUSTRY IN ASIA TO OPERATE IN A SOUND, REGULATED FRAMEWORK?

POGOs play an important role in helping the industry in Asia to operate a sound and regulated framework. Considering that the trend right now under the New Normal is doing business online through the internet because of the need to have physical distancing, POGOs will now be a trend in gaming. There will be players who will prefer to play online. Thus, there is a need to ensure that proper regulations are in place to address money laundering, prohibiting banned players like minors, responsible gaming, data privacy, cyber fraud, proper collection of bets and payouts, auditing and ensuring that proper taxes are remitted to the government.

PAGCOR HAS BEEN WORKING QUITE CLOSELY WITH THE PHILIPPINE NATIONAL POLICE AND OTHER BUREAUS OF INVESTIGATION AND CYBERCRIME TO TACKLE NON-REGISTERED GAMING OPERATIONS. IS THIS A GROWING CONCERN FOR THE INDUSTRY AND COULD IT JEOPARDISE ITS FUTURE?

Yes, non-registered gaming operations or what we call NOGO is a major concern for the f ollowing reasons:

A It deprives the government of the revenues, which we badly need right now

B It negatively affects the image and operations of the legitimate POGOs

C The players are not protected and even banned persons are able to play

D It can be a root of other illegal activities, such as money laundering.

“PAGCOR is one of the biggest government earners next only to the Bureau of Internal Revenue and the Bureau of Customs”

参议院少数党领袖FRANKLIN DRILON将 PAGCOR和PCSO称为唾手可得的目标，认 为应将其出售以筹集资金，从而帮助对抗 COVID-19——您对此作何看法？

PAGCOR是最大的政府收入贡献者之一，仅次 于国税局和海关局。把它扔给私营部门将意味 着砍伐一棵为所有菲律宾人结下甜美果实的 树，然后将其交给已经很富有的少数人。

自2016年7月1日以来，PAGCOR的收入呈指数 增长，所有财务指标也反映了股息 的 指数增 长，从2015年到2019年，其对国家建设的贡献 几乎翻了一 倍。2019年，PAGCOR拥有和经营 的赌场的收入为694亿美元，比2015年增加了 258.9亿美元，而持牌赌场带来了1813.7亿美 元的收入，比2015年增加了近1000亿美元。在 总博弈营收（GGR）中，POGO的收入仍然可观， 达到了57.3亿。

2018年，在总统RODRIGO DUTERTE的国情咨 文中，PAGCOR被公认为是所有政府拥有的公 司中发放股息最高的公司。随着《全民医疗保 健法案》的通过，PAGCOR作为收入最高的机构 之一，将成为该法案的资金来源。

从2019年8月到今年年底，POGO许可证暂停 发放且需等待审核——截至目前情况如何？ 仍处于暂停状态。直到完成对PAGO的操作手 册进行全面评估，并且更加完善之后，我们才 会取消这一禁令。

当时存在什么问题，这些问题得到解决了吗？ 我们想解决有关法规和税收、移民/劳工事务 以及民意方面的问题，我们现在仍在处理这 些问题。离岸博弈在2008年的经济区制度中 兴起，而根据第13号行政命令，PACGOR仅在 2017PAGCOR直到2017年才根据第13号行政

命令接管相关业务。在新的法规和政策下，将 会有一段适应期，我们一直在解决所有出现的 问题，例如文化差异、适当的税收计划等。

POGO是否有助于亚洲博弈产业在稳健、受监 管的框架中运营？

POGO在这发挥了重要作用。考虑到疫情后的 新常态因社交距离而需要博弈互联网开展线 上业务，因此POGO将成为博弈业的趋势。将 有一些更喜欢线上玩的玩家。因此，有必要确 保制定适当的法规来因应洗钱，禁止未成年玩 家，解决责任博弈、数据隐私和网络欺诈问题， 妥善收取赌注和支出，进行审计并确保收取正 确税额。

PAGCOR与菲律宾国家警察局及其他调查局 和网络犯罪部门一直紧密合作，以解决未注册 的博弈运营。这是该行业日益关注的一个问题 吗？这是否会危及未来？

是的，未注册博弈运营，也称为NOGO，是一大 问题，主要原因如下:

A 它削减了政府的收入，而这些收入是我们 现在急需的

B 它对合法POGO的形象和运营产生了负

面影响

C 玩家没有受到保护，甚至被禁者也可以玩

D 它可能是其他非法活动的根源，例如洗 钱。

“PAGCOR是最大的政 府收入贡献者之一，仅 次于国税局和海关局”

Thus, we have formed a coalition with the law enforcement agencies like the National Bureau of Investigation (NBI), Bureau of Immigration (BI), Philippine National Police (PNP) and Department of Justice (DoJ) to fight and bring down the NOGOs.

A NEW BILL HAS CALLED POGOS A SOCIAL MENACE AND A SOURCE OF UNIMAGINABLE CORRUPTION - HOW JUSTIFIED IS THE CURRENT ANTIPATHY? DO GUIDELINES FOR POGO OPERATORS GO FAR ENOUGH?

To call POGO a social menace and a source of unimaginable corruption is unjustified and unfair and mainly comes from lack of knowledge and information. PAGCOR has been doing its job to ensure that proper regulations are in place.

因此，我们与国家调查局（NBI）、移民局 （BI）、菲律宾国家警察（PNP）和司法部 （DOJ）等执法机构组成了联盟，以打击和 推翻NOGO。

一项新法案视POGO为社会威胁以及腐败 根源——社会的反弹合理吗？POGO运营 商的指导原则足够达到效果吗？ 将POGO视为社会威胁和难以想象的腐败 根源是不合理且不公平的，这是知识和信 息的缺乏造成的。PAGCOR一直在完善法 规的制定上努力着。

PAGCOR has no enforcement powers under its charter, which is why we entered into a Memorandum of Agreement with DOJ, NBI, PNP and BI to eradicate crimes which are linked to POGOs and enforce PAGCOR laws and regulations and Philippine laws.

The POGOs have been trying to comply with all the regulations and have done a lot to help the economy of the country, not just for the gaming industry but other ancillary industries as well, such as real estate, food and retail, and transportation. Further, they have been employing Filipinos. To date, at least 31,000 employees are directly hired by the POGOs. Ideally, the ratio of Filipino workers with foreign workers will reach 50/50.

One must understand that all crimes committed by foreign nationals are not necessarily connected to POGOs. Again, there are non-registered gaming operators (NOGOs) and other illegal businesses which employ foreign nationals.

PAGCOR在其宪章中没有执行权，这就是 为什么我们与DOJ、NBI、PNP和BI签订协 议备忘录以消除与POGO相关的犯罪活 动，并以PAGCOR与菲律宾法律为依规。 POGO一直遵守所有法规，并且在刺激国 家经济方面做出了很多努力，不仅是为博 弈业，也为房地产、食品和零售以及运输等 其他辅助产业提供帮助。此外，他们一直在 雇用菲律宾人。迄今为止，POGO雇用了至 少31,000名员工。理想情况下，国内及国外 雇员的比例将达到50/50。

要知道，触法的外国人不一定都与POGO 有关，因为除了POGO外，还有未正式注册 的博弈运营商其他非法企业雇用他们。

“The gaming industry, specifically PAGCOR, plays a significant role in securing the country’s economic future post COVID-19”

“博弈业，尤其是 PAGCOR，在疫情过 后的国家经济未来 中发挥着重要作用”

MYTH BUSTING IN LATAM

破除对拉美市场的迷思

iGAMINGCOLOMBIA COMBINES EUROPEAN EXPERIENCE WITH COLOMBIAN RESOURCES AND A COLOMBIAN PRESENCE. THEY STRIVE TO ASSIST MULTI-NATIONAL IGAMING OPERATORS LOOKING TO ENTER THIS NEW MARKET BY NAVIGATING THE REGULATORY LANDSCAPE AND ACTING AS THEIR PRIMARY POINT OF CONTACT FROM THE START UP STAGE THROUGHOUT THE ENTIRE BUSINESS LIFECYCLE.

IGAMINGCOLOMBIA将欧洲的经验与哥伦比亚的资源与实力相结合。他们透过 引导该区监管环境的应对，以及在整个业务生命周期作为联络点，致力于协助 跨国IGAMING运营商进入这个新市场。

WORDS BY DR. MICHAEL MUSCAT LL.D AND INGRID ALVARADO LOPEZ LL.M, PARTNERS AT IGAMINGCOLUMBIA

IGAMINGCOLUMBIA的合伙人MICHAEL MUSCAT博士（法学博士）和INGRID ALVARADO LOPEZ（法学硕士）的观点

Over the past five years, the iGaming world has heard whispers and then shouts about Asia, Africa, and the Americas. The terms ‘Alternative Markets’ and ‘Emerging Markets’ were thrown around, with panel discussions and workshops catering for these being organised at major European iGaming events.

Over regulation, market saturation and generally increasing costs in Europe have naturally led providers and operators alike to search for new frontiers in the quest for innovation and new market-share. These, coupled with a sense of nostalgia for the way things (and revenues) were when it all began, have sparked global lobbies in what were once considered the most remote of places. Fast forward to 2016 and we witness the first European style regulatory regime in Latin America, remote gambling becomes legal in Colombia!

在过去的五年中，IGAMING世界开始默默讨论起亚 洲、非洲及美洲市场，并在近年开始喧嚣。“另类市 场”和“新兴市场”这样的术语随处都能听到，欧洲主 要的IGAMING活动也组织了小组讨论和研讨会来 满足这些需求。

在欧洲，由于监管过度，市场饱和而且成本普遍上 涨促使供应商和运营商寻找新的领域，以寻求创新 和新的市占率。这些因素以及对过往蓬勃的市场（及 收入）的想念，让这曾经被视为世界最偏远之地的大 门被敲开。时间快转到2016年，这一年我们见证了 第一个欧式的监管制度在拉美诞生，线上博弈在哥 伦比亚拥有合法性！

We are often facing numerous regulatory and operational questions when it comes to LATAM and iGaming. We also tend to come across the same myths and half-truths when dealing with European operators looking to enter these markets. Besides the obvious regulatory queries related to licensing costs, gambling and corporate taxation, the words ‘grey markets’ and ‘payment processing’ spring to mind. First and foremostly we believe it of utmost importance to bust the myth that operating in LATAM is as simple as localising one’s product and acquiring traffic. Affiliate marketing is still in its infancy in this region and more traditional forms of advertising are to be adopted if one intends to gain a presence.

Colombia is the only working market in LATAM adopting a European style of licensing, much like Malta and the United Kingdom. This means that most parts of LATAM are still considered to be ‘greymarkets’. To top this all off, payment systems as we know them in Europe are scarce. Large parts of the gambling population do not have bank accounts or credit cards. Consumer confidence lies in the traditional forms of cash-based betting and the bigger regulated operators own or ally with land-based payment providers, enabling them to convert cash into much coveted gambling credits, to be used on their websites.

和运营问题。在与评估进入这些市场的欧洲运营 商打交道时，我们也往往需要面对这些迷思。除了 与牌照成本、博弈和公司税收等监管问题外，“灰 色市场”和“付款处理”这些问题也在脑中打转中。 首先且最重要的就是破解这些迷思：在拉美，运营 就像将产品本地化和流量获取一样简单。代理在 该地区仍处于起步阶段，如果想获得影响力，得要 采用更传统的广告形式。

哥伦比亚是拉美地区唯一采用欧洲许可制度的 市场，就像马耳他和英国一样。这意味着拉美大 部分地区仍被视为“灰色市场”。除此之外，我们 于欧洲所熟悉的支付系统在这里是十分罕见的。 大部分玩家没有银行帐户或信用卡。消费者信任 传统的现金投注模式，较大的合法运营商若能商 拥有实体支付或与实体支付供应商结盟，就能使 他们将现金转换成令人垂涎的游戏点数，在其网 站上使用。

In Brazil 57% of the entire population has a credit card, in Mexico this figure stands at 38% and in Colombia it is 28% These numbers shrink significantly when accounting for the gambling population. Even online giants such as Netflix and Spotify sell vouchers in supermarkets in-order to enable their users to pay for their products in cash. This makes deposit taking in grey markets a major task, however within Colombia (a regulated market), for example, operators can partner with well-established and widely used payment terminals that tend to be more far reaching than most ATMs. These are not solely used for gambling but also for the payment of utility bills, phone top-ups and similar services and are a trusted go-to for the local consumer. We are therefore able to bust a second myth, that product localisation is the only key to market. Operational localisation is also a must! The tripartite approach one must adopt in order to ender these markets consists of:

- Localisation of technology, product, and platform

- Operational localisation including a land-based payment network

- Investment in traditional marketing types (tv advertising, sports sponsorships etc)

在巴西，有57%的人口拥有信用卡，在墨西哥，这 个数字是38％，在哥伦比亚则是28％。而在博弈人 口方面，这些数字大幅减少。甚至像網飛和声破天 这样的在线巨头也在超市中 網飛 代金券，让他们 的用户能够用现金支付其产品。这使得在灰色市 场上吸收存款成了一项主要任务，但是在哥伦比亚 （一个受监管的市场）运营商可以与成熟合作广泛 的支付终端合作，而这些终端覆盖面往往比大多数 ATM机更广。这些终端不仅用于赌博，还用于支付 水电费，电话充值和类似服务，并且是当地消费者 信赖的选择。因此，我们能够破除第二个迷思，并 意识到 产品本地化是进入市场3的唯一关键。运营 本地化是必须的！为了进入这些市场，必须采取以 下三方方法：

- 技术、产品和平台的本地化

- 运营本地化，包括实体支付网络

- 对传统营销类型的投资（电视广告、体育赞助 等）

一提到拉美和IGAMING，我们经常面临许多监管

“Having local knowledge in the LATAM markets will open the door to a world of new players and possibilities”

“在拉美市场上只要对 当地够了解，就能推开 那扇充满新玩家和机会 的大门”

Our next myth also relates to localisation with most operators asking whether since they have localised for Spain, they are now ready to go-live in LATAM and whether LATAM and Spain have inter-related regulatory regimes. Given the above it can be noted that LATAM and Spain are culturally and linguistically distant cousins, but not twins. Colombia’s legal system although being similar, is a separate licensing regime from that of Spain, and therefore Spanish certification and/or a Spanish licence will entitle you to absolutely nothing in Colombia, as well as LATAM in general.

of new players and possibilities. We can now turn to the facts, being that Peru is the only truly grey market in LATAM with sector specific legislation still forthcoming and a government that is openly tolerant to iGaming. Together with this, Colombia is the pioneer of the sector in this region, having a European styled approach targeted at attracting local and foreign investment. Myths being busted, we now provide you with the regulatory and commercial facts concerning the Colombian iGaming market:

- State Monopoly (Concession-based, with all proceeds from taxation being allocated to the health sector).

- One licence covers all authorised verticals (casino, virtual, sports betting, live casino, with national and international liquidity poker currently being considered).

- Providers only require certification but not licensing.

- Gaming tax is 15% of GGR whilst RTP is 83%.

- The gambling population prefers a cash-based, assisted betting system whereby payments are made through land-based shops. Wide reaching networks of this type already exist in Colombia.

A further myth to bust relates to Brazil. Whilst bigger sports operators have begun sponsoring local football teams and others have acquired or partnered with locals, technical regulations are still unpublished, and this market remains in its infancy from a regulatory perspective. Also, any form of online casino gambling is illegal and therefore this market remains predominantly black. The government however scarcely conducts ISP geo-blocking. It is yet to be seen if a transitory period for licensing is applied once more detailed sports betting legislation comes into force or if all sites will be blocked up until licensing.

Mexico also has its myths and is majorly also considered a regulated market by international operators. However, its old-age regulatory regime only permits the currently licensed land-based operators to provide online services and therefore this market is essentially closed unless operators partner up with local licensed entities.

The above being said, having local knowledge in the LATAM markets will open the door to a world

- The best point of entry to the market is via a sports-book product offering (this can be said of LATAM in general).

- In Colombia, one domain is permitted per licence. White-label arrangements are prohibited.

- Turnover of online games in Colombia, specifically in Jan-Feb 2020, was 261 Million Euro. This is segmented as follows:

o 190 million Eur from sportsbook and 71 million Eur from online casino

o GGR 26.5 million Euro

o 24 million Eur from sports-book

o 2.6 million Eur from casino

- 17 licensed operators. 3 strongest operators:

o 41% W play

o 40% Bet play

o 10% Rush bet

- 3,300,000 players in a country of 48 million inhabitants, 68,2% between 15 and 65 years old.

- International and local liquidity poker are in the regulatory pipieline.

“Over regulation, market saturation and generally increasing costs in Europe have naturally led providers and operators alike to search for new frontiers in the quest for innovation and new market-share”

下一个迷思还是与本地化有关，大多数运营商都在问，既然他们已 在西班牙市场本地化，那么现在是否可以在拉美上线，以及拉美和 西班牙监管制度是否相关。据此，我们必须了解，拉美和西班牙在 文化和语言上虽是＂近亲＂但不是“双胞胎”。哥伦比亚的法律制度 虽然与西班牙相似，但却有着不同的牌照制度，因此，西班牙的认 证或牌照在哥伦比亚和整个拉美地区不通用。

“过度监管，市场饱和和欧 洲普遍上涨的成本促使供

另一个要打破的迷思与巴西有关。尽管较大的体育运营商已开始 赞助当地足球队，也有体育运营商收购了当地足球队或与它们合 作，但技术法规仍未公布，这样看来这个市场仍处于起步阶段。也 就是说，任何形式的线上博弈都是非法的，因此，这个市场仍是黑 市。然而，政府很少进行网络运营商地域限制。有待观察的是，一旦 更详细的体育博弈立法生效后，是否会许可证的过渡期，或是在核 可前，所有网站都将被封锁。

墨西哥市场也存在迷思，在很大程度上目前持有牌照被国际运营 商视为一个受监管的市场。但是，旧的监管制度仅允许目前持有牌 照的实体运营商提供在线服务，因此，除非运营商与本地的持牌实 体合作，否则该市场基本上处于关闭状态。

综上所述只要拉美市场够了解，就能推开那扇充满新玩家和各种 可能性的大门，我们了解到，秘鲁是拉美地区唯一真正的灰色市 场，相关的立法仍在进行中，而且政府对IGAMING态度宽容。同时， 哥伦比亚是该地区的产业先驱采用了欧式方法来吸引本地和外国

投资。随着迷思的破除接下来将罗列哥伦比亚IGAMING市场的监 管和商业相关现况：

- 国家垄断（以特许权为基础，所有税收收入均分配给卫生部 门）。

- 一份牌照涵盖所有授权的垂直领域（赌场、虚拟游戏、体育博 弈、真人娱乐场，目前正在考虑国内和国际扑克流动性）。

- 供应商仅需要认证，而无需牌照。

- 博弈税占总博弈营收（GGR）的15％，而玩家回报率（RTP）为 83％。

- 赌博人群更喜欢以现金为基础的辅助投注系统，该系统通过 实体商店进行付款。哥伦比亚已存在这种广泛覆盖的网络。

- 进入市场的最佳点是通过体育博弈产品（适用于大部分的拉 美地区）。

- 在哥伦比亚，一张牌照只能使用一个域名，不能共用。

- 哥伦比亚线上博弈的营业额（特别是2020年1月至2月）为2.61 亿欧元。具体可分为以下方面：

O 体育博弈为1.9亿欧元，线上赌场为7100万欧元

O 总博弈营收（GGR）为2650万欧元

O 体育博弈为2400万欧元

O 赌场为260万欧元

- 17家持照运营商，其中3家最大的运营商：

O W PLAY占41%

O BET PLAY占40％

O RUSH BET占10％

- 这 一个拥有4800万居民的国家中，有3,300,000名玩家，年龄 在15至65岁之间的占68,2％。

- 国际与本地扑克流动性相关监管制定正在进行中。

电竞热潮

UNIFIED LOCALISATION PROVIDER, GTH, EXPLAINS HOW THE ESPORTS MARKET IS BOOMING, PLUS HOW GAMING OPERATORS AND AFFILIATES CAN LEVERAGE THE ESPORTS BETTING MARKET AS COVID-19 ELEVATES THIS PHENOMENON’S EXPLOSIVE GROWTH. WE INTERVIEWED GTH’S DIRECTOR OF BUSINESS OPERATIONS, ILDIKO GYIMESI FOR THIS Q&A PIECE, AND SOME OF THE STATS SHOWN IN THIS ARTICLE ARE TRULY MINDBLOWING!

本地化供应商GTH解释了电竞市场是如何蓬勃发展的，以及随着COVID-19加剧其爆炸性增 长，博弈运营商和代理可以如何利用电竞博弈市场。在问答环节中，我们采访了GTH的业务运 营总监ILDIKO GYIMESI，这篇文章中显示的某些统计数据令人着实大吃一惊！

THE ESPORTS INDUSTRY IS CURRENTLY EXPERIENCING AN UNPRECEDENTED SURGE IN FORTUNE. HOW DO YOU ACCOUNT FOR THIS SUDDEN GROWTH SPURT AND WHAT DOES IT MEAN FOR THE ESPORTS BETTING SCENE?

I’d have to say that the new elevation in eSports’ numbers is definitely down to the COVID-19 pandemic. The traditional sporting world has been put on hold due to the Coronavirus outbreak, and it’s given rise to the emergence of eSports as the driving force for fans, businesses, and sports bettors wanting to place a bet on the next upcoming eSports tournament or event.

Let’s take a look at the sheer, unstoppable growth of eSports in this graph:

电竞行业目前正经历着前所未有的财富激增。您如何 看待这个现象，这对电竞博弈界意味着什么？

不得不说，电竞人数的新增长肯定与COVID-19大流 行有关。传统体育活动因疫情爆发而中断，这使得电 竞兴起，成为了希望在下一个即将到来的电竞赛事或 活动成为粉丝、企业和体育博弈玩家想要在即将到来 的电子竞技比赛或活动中下注的推力。

在此图中，让我们看一下电竞不可阻挡的迅猛增长：

In just ten years, eSports is set to grow by over seventeen times!

When we compare eSports to the music and film industries, there’s no comparison. Just take a look at the eSports trend line!

在短短十年内，电竞将增长17倍以上！

当我们将电竞与音乐和电影行业进行比较时，这根本 没得比。看看电竞的趋势线就知道了！

Gaming Industry and Film & Music Industries Revenue in Billions $USD

Gaming Industry

Film & Music Industries

Trendline for Gaming Industry

Trendline for Film &Music Industries

We’ve seen a massive swing at GTH towards serving the needs of a new type of sports bettor, the eSports bettor. The correlation between the rise of eSports and the betting that’s taking place on eSports can’t be overlooked. When it comes to betting on eSports, iGaming operators, especially the ones we’re working with, are taking full advantage of the booming eSports industry and are now accommodating the eSports betting scene.

THE ESPORTS INDUSTRY SEEMS TO HAVE TAKEN A LEAF OUT OF TRADITIONAL SPORTS AND IS GOING AFTER BIG SPONSORSHIPS, AND LUCRATIVE MERCHANDISE DEALSIS THERE THE POTENTIAL FOR ESPORTS TO ECLIPSE THE TRADITIONAL SPORTS INDUSTRY?

Yes, the potential for eSports to eclipse the traditional sports industry is on the cards. Traditional sports clubs view their players and leagues as commodities. We also have the merchandisers, sponsors, the huge TV broadcasting deals, and the events space, which brings in millions from corporate hospitality.

It’s taken two decades for traditional sports clubs to reach this point. The eSports industry has emulated the same “traditional” sporting ecosystem, but at a much faster rate. Just take a look at BMW’s multimillion-dollar sponsorship of the eSports team Cloud9. Telecom, Sportswear and Soft Drinks giants such as T Mobile, Nike, and Coca-Cola have joined in on the action, pumping millions into eSports teams.

Prize pool numbers are soaring too, especially when compared to other sporting prize pools.

我们已经看到GTH在满足新型体育博弈 者——电竞博弈者——的需求方面发生了巨 大变化。电竞的兴起与投注电竞之间的相关 性不可忽视。在电竞博弈方面，IGAMING运 营商，尤其是我们合作的运营商，正在从蓬勃 发展的电竞产业中获益，并且逐渐适应。

电竞行业似乎已经从传统体育行业脱颖而 出，并正在寻求赞助以及利润丰厚的商品交 易——电竞是否有潜力超越传统体育行业？

是的，电竞有可能超越传统体育行业。传统体 育俱乐部将其球员和联赛视为商品。我们也 有采购商、赞助商、庞大的电视广播交易和活 动空间，这让我们获得了数百万美元的赞助。

传统体育俱乐部花了二十年才能达到这一 点。电竞行业模仿了相同的“传统”体育生 态系统，但是速度要快得多。宝马为电竞 团队CLOUD9提供了数百万美元的赞助。T MOBILE、耐吉和可口可乐等电信、运动服装 和饮料巨头也加入了行列，为电竞团队注入 了数百万美元。

奖池数量也在飙升，尤其是与其他体育奖池 相比。

Sports Events Prize Pools in Millions

HOW HAS THIS PLAYED OUT IN EMERGING MARKETS, SUCH AS LATAM AND ASIA? HAVE THEY JUMPED ON THE ESPORTS BANDWAGON?

We have to shift our gaze towards the LatAm and Asian markets, as they’re definitely the fastest-growing markets when it comes to online and mobile gaming. So, the transition into eSports in these two regions was the next natural step.

The eSports betting scene in LatAm and Asia is experiencing unprecedented growth, with the global eSports audience expected to surpass 450 million euros this year. That’s nearly 15% of the Premier League’s viewership numbers in 2019. eSports has realised this growth in a fraction of the time it took the Premier League to reach these numbers.

We’re working with a host of operators and affiliates who have seen this growth and are now moving their brands into the LatAm and Asian markets. The two great eSports offers we have on the table, which include a Free Website Localization Check and Free Translation or eSports content sample are super-hot right now, and that’s down to the eSports phenomenon.

WHAT CAN YOU OFFER GAME OPERATORS AND AFFILIATES WANTING TO PENETRATE THE ESPORTS SPACE, AND ESPECIALLY BRANDS WHICH WANT TO LEVERAGE THE ESPORTS BETTING SCENE?

We’re delighted to announce that we’re in the process of setting up an eSports Advisory Series, which will be available in a range of videos. We’re going to be interviewing leading figureheads in the LatAm and Asian regions with the sole aim of addressing game operators and affiliates’ pain points when it comes to entering and operating in these two regions. Pain points such as regulation and legal as well as localisation and content are just some of the topics we’re going to be addressing. We’ll also be discussing additional niches where there are gaps in these markets – these video sessions will be available on GTH’s social platforms.

Feel free to reach out and have a chat with Us at ildiko@gthtrasnlation.com

追赶上电竞潮流了吗？

我们必须将目光转向拉丁美洲和亚洲市场，因为在线 上博弈方面，它们绝对是发展最快的市场。因此，这两 个地区向电子竞技转型自然是下一步。

拉美和亚洲的电竞博弈业正经历着前所未有的增长， 全球电竞观众今年有望超过4.5亿。这几乎是2019年 英超联赛收视人数的15％。与英超联赛相比，电竞产 业仅花费了小部份时间即到达此荣景。

我们正在与许多运营商和代理合作，他们已经看到了 这一增长，并且现在正将其品牌转移到拉美和亚洲市 场。我们有两款出色的电竞产品，其中包括免费的网站 本地化检查和免费翻译，或者电竞内容示例，这两种产 品目前非常热门，这一切要归功于电竞热潮。

您能为想要进入电竞领域的游戏运营商和代理提供 什么，特别是想要搭上电竞博弈热潮的品牌？ 我们很高兴地宣布，我们正在建立一个电竞咨询项 目，该系列将提供一系列的视频。我们将采访拉美和 亚洲地区的知名人士，其唯一目的是解决游戏运营商 和代理在监管规定、法律、本地化和相关内容会是部 份主题。监管规定、法律、本地化和相关内容会是部份 主题。我们也会讨论如何在这些市场的缺口中建立 更多利基市场—您将可以在GTH的社交平台上看到 这些视频。

请随时通过此邮箱ILDIKO@GTHTRASNLATION.COM与我 们联系，并与我们沟通

在拉丁美洲和亚洲等新兴市场是如何发展的？它们

ASIA LAND BASED GAMING: THE ROAD TO RECOVERY

FROM SMALL BETTING SHOPS TO INTEGRATED RESORTS, THE ENTIRE LAND BASED GAMING INDUSTRY FINDS ITSELF AT SEA, PLAGUED BY UNCERTAINTY AND DOGGED BY SHUTDOWNS AND TRAVEL BANS. AS WITH MANY OTHER GLOBAL CRISES, DEEP INTERNAL CHANGE IN THE WAY MANY BUSINESSES WORK AND THINK MAY BE NEEDED IF THE INDUSTRY IS TO WEATHER THE STORM, IN WHICH CASE; IT’S SINK OR SWIM.

在不确定性的影响以及停工和旅行禁令的困扰下，行业在变化的环境

中陷入了困境。与其他许多全球危机一样，如果行业要渡过难关，不论 成败与否，许多企业的运作和思考方式需要进行深刻的变革。

WORDS BY KATY MICALLEF

The Asia Pacific region is one of the fastest-growing markets in the world. 2019 emerged as a strong year for South-East Asia, particularly for Singapore - which took home a record 32 billion dollars from domestic M&A.

Fueled by solid regulation, an increasing appetite for growth in Asia saw jurisdictions eager to carve out a large slice of the gambling revenue pie in 2020. As we begin the road to recovery in a fragmented, post-pandemic world, we take a look at one of the biggest verticals bringing home the bacon - the Asian gaming industry.

亚太地区是世界上增长最快的市场之一。2019年对 于东南亚尤其是新加坡来说是增长强劲的一年，新加 坡在国内并购创下了纪录，获得了320亿美元收入。

在稳固的监管下，亚洲对成长的渴求日益增加，各区 域都希望2020年能从博弈产业中瓜分丰厚收益。当 支离破碎的世界在疫情后开始复苏之际，让我们来 看看世上最大的垂直市场之一是如何成功获利的。

CLOSE OF PLAY

Even with the reopening of casinos, gaming revenues are expected to remain low for the rest of the year due to uncertainty of outcome, delays in licence approvals, and restricted conditions inside casinos. Macau’s government has suggested that the gross gaming forecast for 2020 could half.

Figures from the Public Police Force showed that in the first month after casinos opened their doors, visitors to the city stood at a paltry 250,000 - a 92% decline from 2019. Despite the fact that 60% of tourists visiting during the outbreak were for gaming purposes, gaming revenues for the first three months of 2020 saw a 60% year-on-year fall to about 3US$3.81 billion, with visitors to Asia’s Las Vegas decreasing by 3.4 million.

This sentiment was echoed by the chairman and CEO of Melco Resorts & Entertainment, Lawrence Ho, in a Q4 call with analysts, saying that “Our view is that the situation is going to have a much longer ramp-up period to get the business back to where it was. We anticipate Macau to be very, very quiet for quite a long time.”

赌场的关闭

即使随着赌场重新开放，但由于结果的不确定性、 执照批准的延迟以及内部条件的限制，预计今年下 半年的博弈收入仍将保持较低水平。澳门政府认 为，2020年的博弈业总收入预计可能会减少一半。

治安警察局（PUBLIC POLICE FORCE）的数据显示， 在赌场开门后的第一个月，澳门的游客只有25万，比 2019年下降了92％。尽管在疫情暴发期间游客中有 60％是博弈博弈，但2020年前三个月的 博弈收入同 比下降60％ ，约为38.1亿美元，亚洲“拉斯维加斯”的 游客数量减少了340万人次。

MELCO RESORTS＆ENTERTAINMENT董事长兼首 席执行官LAWRENCE HO在与分析师的第四季度电

话会议中证实了这一点，他说：“我们认为，会经历一 段更长的过渡时期才能使业务恢复到以往的水平。 我们预计澳门将在相当长的一段时间内很冷清。”

“Prefectures will also have to contend with operators looking to save not spend, as empty casinos continue to burn a hole in their pockets”

“地方行政部门还必须对 抗希望节省开支而不花 钱的运营商，因为空荡荡 的赌场还在燃烧这些运 营商口袋的洞"

In an interview with Inside Asian Gaming, President of the Macau Junket Association, Lam Kai Kuong warned that COVID-19 had highlighted the dangers of relying too heavily on a mass market, and that VIP operators that ‘disperse their risk’ and expand their horizons to more international markets would be better placed to survive.

This kind of diversification has served some casinos well - the Swiss Grand Casino Luzern has been able to continue bringing in revenue through it’s thriving online casino business, whilst its land-based casino on the shores of Lake Lucerne remained closed. There is no doubt that players that emerge from lockdown will not be the same as the ones who went in. Casinos will need to adapt to new demographics, either by incorporating online casinos into their remit or by embracing new technologies such as AI and blockchain.

Keeping loyal, high-end gamblers close could also provide a lifeline for companies struggling to stay afloat, after a study by the Macau research Centre showed recent player arrivals were all big spenders, with an average spend of MOP $87,000.

The Suncity Group has taken extraordinary measures to ensure stability throughout the pandemic. The VIP Club operator will exempt and compensate shareholders for any losses between February and May 2020 through the group’s independent fiscal reserve. From June the reserve will also compensate the full amount of employee salaries until Q4 of 2020. It is the smaller businesses feeling the pinch though; suppliers have been hit by knocked-down stock prices, and start-ups without store cupboard supplies to see them through a COVID winter face permanent closure.

Jurisdictions that can, are moving forward. Following a month of quarantine measures across Manila and Luzon, PAGCOR has set new health and safety guidelines for next month's planned reopening of gambling venues across the country, the measures have come too late for some however. Okada Manila Casino was forced to lay off 1000 workers this May after quarantine measures cut off revenue. And while the unfortunately named Corona Resort and Casino in Vietnam is back open, South Korean casino Kangwon Land has been less lucky, with plans to reopen its main gaming floor quashed following a fresh spike in COVID-19 cases.

Getting back to normal will be crucial in a postCOVID world, with many gaming sectors playing a serious role in contributing to global revenue. The gaming industry in the Philippines for example, is the third highest source of revenue after taxes, with PAGCOR raking in gaming revenue of P75.8 billion for 2019. Macau is also used to a healthy income from gaming, with a no-tax-on-winnings policy generating an annual income of more than thirty billion dollars from its casinos.

BUSINESS AS USUAL

In some respects the pandemic has been a turning point. As other countries put projects on hold, the Japanese government seems determined to push ahead. While the 2020 Tokyo Olympics have shifted to 2021, blueprints for the country’s first IRs have emerged from under a pile of political red tape with a fresh sense of purpose, and a promise that timelines will remain unaffected by the health crisis. Dates for the bidding processes are now set for January-June 2021 - the health crisis also brings a measure of relief as restrictions on public gatherings help divert a divided nation, while also burying accusations of bribery.

Focusing on repairing a damaged tourism industry by supporting the gaming and resort sector could be a strategy that pays off for Japan. Success will mean job creation and a more diverse portfolio of tourists. On the other hand prefectures will also have to contend with operators looking to save not spend, as empty casinos continue to burn a hole in their pockets. Only time will tell if investors will have enough appetite to bite. For now Japan will have to find a balance between short term gain and longterm security if they hope to lead the way in IRs.

“Getting back to normal will be crucial in a postCOVID world, with many gaming sectors playing a serious role in contributing to global revenue”

澳门博弈业中介人协会会长LAM KAI KUONG在接受 INSIDE ASIAN GAMING采访时警告说，COVID-19凸显 了过于依赖大众市场的危险，那些“分散风险”并拓展 至更多的国际市场的VIP运营商更适生存。

这种多样化使得某些赌场保持稳定运营——瑞士卢塞

恩大赌场（SWISS GRAND CASINO LUZERN）能够通

过蓬勃发展的线上赌场继续创造收入，而卢塞恩湖畔 的实体赌场仍处于关闭状态。毫无疑问，封封城期间出 现的玩家与过去走入实体赌场的人不同。赌场将需要 适应新的人群，将在线赌场纳入其业务范围，或采用AI 和区块链等新技术。

澳门研究中心进行的一项研究显示，最近到来的游客 都是花钱不手软的人，平均消费为8.7万澳元，与这些 忠诚、高端的玩家保持密切联系也可以为那些在疫情 中挣扎的公司提供一线生机。

太阳城集团（SUNCITY GROUP）采取了特殊措施来 确保疫情期间的稳定性。贵宾厅运营商通过集团的独 立财政储备储备金，豁免并赔偿股东在2020年2月至 2020年5月期间的损失。从6月开始，该储备金还会用 于补偿2020年第四季度之前的员工工资。但小型企业 的压力更大。供应商受到股价下跌的打击而毫无准备 的初创公司在疫情过后恐将面临永久停业。

能够运营的区域将继续发展。在马尼拉和吕宋岛实施 了一个月的隔离措施之后，PAGCOR为下个月计划在 全国范围内重新开放博弈场所制定了新的健康和安 全指南，但是，对于某些赌场来说为时已晚。宵禁实施 造成收入削减，OKADA MANILA CASINO于今年5月被 迫裁员1000人。虽然一家不幸与病毒同名的越南赌场 CORONARESORT AND CASINO已经重新开放，但韩

国赌场KANGWON LAND却没那么幸运，由于国内确 诊人数再度激增重启的计划被迫取消。

在疫情过后恢复至常态至关重要，因为博弈 行业在为 全球收入面有许多贡献。例如，菲律宾的博弈业是仅次 于税收的第二高收入来源，PAGCOR在2019年的博弈收 入达到758亿比索。澳门仍仰赖博弈产业的可观收入，赢 钱无需缴税的政策使得每年从赌场中获得的收入超过 300亿美元。

正常营业

在某些方面，这场疫情是一个转折点。部份国家将项 目搁置，而日本政府似乎决定继续推进。尽管2020年 东京奥运会已经推迟至2021年，但该国首批投资者关 系的蓝图已经从一堆带有全新目的的政治的繁文缛节 中浮现出来，并承诺时间表不会受到健康危机的影响。 招标程序的日期定在2021年1月至6月—— 公卫危机 也带来了一定程度的缓解，严格的公共聚会限制使人 民的注意力转移，并且平息了贿赂风波。

对日本来说，透过对博弈产业以及度假区的扶持来复 苏受打集的旅游业可能是一项有利的战略若试成功， 将迎来更多就业机会，以及更多样的游客。另一方面， 由于空荡荡的赌场持续在烧钱，日本各县同时必须与 专注于节流的运营商沟通。只有时间能证明投资者胃 口是否够大。如果日本希望在投资者关系中保持领先, 就必须在短期收益和长期安全之间找到平衡。

“恢复常态在疫情过后 至关重要，因为博弈业 在全球收入的贡献方面 都扮演着重要的角色"

INTELLIGENT EVOLUTION

JADE ENTERTAINMENT AND GAMING TECHNOLOGIES, INC. IS A CASINO GAMING FLOOR PRODUCT SUPPLIER BASED IN THE PHILIPPINES. THE COMPANY SUPPLIES AN ARRAY OF PRODUCTS, INCLUDING TRADITIONAL GAMING TABLES, RFID-CAPABLE TABLES, GAMING SYSTEMS, REDEMPTION TERMINALS WHERE PLAYERS CAN CASH OUT THEIR WINNINGS, AND MORE.

MARIA DEBRINCAT INVITES JOE PISANO CEO OF JADE ENTERTAINMENT AND GAMING TECHNOLOGIES TO SHARE HIS EXPERT INSIGHTS ON LANDBASED CASINOS AND THE INCORPORATION OF PRODUCTS BUILT ON NEWER TECHNOLOGIES SUCH AS AI IN THE GAMING INDUSTRY.

JADE ENTERTAINMENT AND GAMING TECHNOLOGIES，INC.是一家位于菲律宾 的赌场产品供应商。该公司提供一系列产品，包括传统的游戏桌、应用RFID技术的游 戏桌、各项系统以及玩家可以兑现奖金终端机台等。MARIA DEBRINCAT邀请JADE ENTERTAINMENT AND GAMING TECHNOLOGIES的首席执行官JOE PISANO分享他

对实体赌场的专业见解，以及如何在博弈业中引入AI等较新技术的产品。

HOW CAN VISUAL ARTIFICIAL INTELLIGENCE REVOLUTIONISE THE WAY GAMES ARE DEVELOPED?

Visual AI can help to promote and encourage the smooth flow of the gaming experience including, but not limited to – ensuring dealers follow standard gaming protocols and patron compliance. Reducing friction between dealers and patrons while promoting a hospitable atmosphere during gaming will help with the level of enjoyment. Once the patron, the dealer, and the casino management realised the benefits of introducing AI into the game, specifically, in addition to loss prevention, fraud prevention, evidence, etc., there can be the opportunity to improve the game itself by assessing patron satisfaction and speed. With those new insights or new information, innovative thinking can occur in game development.

视觉人工智能如何改变博弈的发展？ 视觉AI可以提升博弈体验的流畅性，包括 但不限于——确保发牌者遵循标准游戏规 则和顾客合规性,减少发牌者和顾客之间 的摩擦，同时在游戏过程中营造良好的氛 围，在在都有助于提高娱乐水平。当顾客、 发牌者和赌场管理层意识到将AI引入博 弈的好处，特别是防止损失、欺诈以及取 证等，还能评估顾客满意度和速度以优化 游戏。有了这些新的视野和信息，游戏开 发更具有创新思维。

实体赌场的兴起

HOW CAN AI BE USED TO GENERATE RESPONSIVE, ADAPTIVE AND INTELLIGENT BEHAVIORS IN CASINOS?

Additionally, AI can be used to detect whenever there is non-compliance (either on the part of the dealer or the patron), to adopt appropriate methods of engagement for the casino to disengage the contention or to promote behavior. It can also be used when people look like they are getting agitated either because they are happy (thus encourage) or upset (thus disperse). It's also a question of data collection and investment in time to identify those behaviors that can be programmatically trained using AI. Remember, garbage in, garbage out. So, identifying subject matter expert(s) is the initial investment needed.

a scale (ie. 100 cameras analysing 1000 patrons), having both documented procedures and sufficient personnel during this period to manage those patrons and events is equally important.

WHAT CAN ASIA’S LAND-BASED CASINOS LEARN FROM EUROPE’S IGAMING BOOM?

Asia is currently the largest gaming market in the world, which is not surprising as two thirds of the world’s population live in Asia. Asia’s land-based casinos are learning from the Asian iGaming boom and it is this boom that has been driving Asian landbased casinos to learn more about iGaming.

HOW CAN COMPANIES THAT ARE ALREADY ONLINE EXPAND THEIR MARKET TO LAND BASED?

Online companies which have operated in a compliant manner have every opportunity to collaborate with land-based operators. COVID-19 has shown us the importance of having a holistic approach in gaming. The expansion should go both ways by taking live casino resident games on to the internet and in turn taking internet games on to the casino floor.

WHAT IS THE CONVERGENCE BETWEEN LANDBASED AND ONLINE GAMBLING? IS THE ASIAN MARKET READY FOR IT?

In Asia we have been seeing the convergence for several years and this has been in the form of proxy betting and live dealer from the casino floor. With collaboration and regulation, internet gaming could be taken onto the casino floor and safe zones can be developed.

WHICH SAFETY PROTOCOLS CAN BE INTRODUCED IN CASINOS IN LIGHT OF COVID-19?

It is important for casinos to provide their patrons with a safe environment, this can be achieved by implementing object detection including – masks, shields, gloves, PPE as well as behavior detection including – social distance, proximity and extended clusters. I would add that although digital detection measures are excellent in respect to monitoring at

MALTA IS CONSIDERED AS THE GAMING HUB OF EUROPE, WHICH COUNTRY CAN LEAD THE WAY IN ASIA?

At the moment Philippines is the leading hub for iGaming as well as electronic gaming in Asia, maintaining this lead will be dependent on regulation and taxation, if another jurisdiction in Asia opens with better terms and conditions there could be an exodus.

“Once the patron, the dealer, and the casino management realised the benefits of introducing AI into the game, there can be the opportunity to improve the game itself by assessing patron satisfaction and speed”

如何在赌场中使用AI产生响应性、适应性和智能的行为？ AI可以用于检测是否存在不合规情况（无论是发牌人还是顾客） ，使赌场采取适当的参与方法来消除竞争或促进行为。当人们

由于高兴（因此鼓励）或沮丧（因此分散）而感到不安时，也可以 使用该方法。这还涉及到数据收集和时间的投入，首先，要确定 那些行为可以使用AI进行编程训练。要记住，输入的数据出错， 输出的信息也会出错。因此，确定主题专家是所需的初始投资。

鉴于COVID-19，哪些安全措施可以引入赌场？ 对于赌场来说，为顾客提供一个安全的环境是非常重要的， 实施对象检测（包括：口罩、防护罩、手套社交）以及行为检测 （包括：社交距离、人与人之间的亲近程度，并避免人群聚 集)。我要补充一点，尽管数位摄像监控在大范围监控（比如 100台摄像机可以对1000人进行分析）上表现十分出色，在疫 情期间有足够人力来控管客户及各种状况也同等重要。

亚洲的实体赌场可以从欧洲的IGAMING博弈中学到什么？

亚洲目前是世界上最大的博弈市场，不令人意外，因为世界

上三分之二的人口居住在亚洲。事实上，正是由于亚洲博弈 的蓬勃发展，亚洲的实体赌场正在向IGAMING领域取经。

已经拥有在线业务的公司如何将其市场扩展到实体赌场？

那些合法运营的在线公司拥有与实体运营商合作的机 会。COVID-19让我们知道在博弈产业中采取整体性发展的重 要性。扩展应该从两方面着手，将实体赌场游戏转至线上，并 让线上博弈回流实体。

实体和线上博弈如何汇流？亚洲市场准备好了吗？ 近年来，我们已经透过代理投注与真人荷官看到亚洲线上与 实体的融合趋势，通过合作和监管，可以将线上博弈回流到 实体赌场，并发展安全区。

就像马耳他成为欧洲的博弈中心一样，哪个国家可以成为亚 洲的领先者？

目前，菲律宾是亚洲IGAMING和电子游戏的主要枢纽，此领 先地位的维持取决于监管和税收的规定，如果就可能以更好 的条件开放，就可能出现大量外流。

“当顾客、发牌者和赌场管理 层意识到将AI引入博弈的好 处时，特别是防止损失、欺诈 并能等，还能评估顾客满意度 和速度以优化游戏”

ASIA: OPERATING IN

A

POST-COVID WORLD

亚洲：在后COVID时期运营

WITH THE GAMING INDUSTRY STILL REELING FROM THE EFFECTS OF 2020’S HEALTH PANDEMIC, ANDREW W SCOTT, VICE CHAIRMAN AND CEO AT INSIDE ASIAN GAMING TALKS TO SIGMA MAGAZINE ABOUT THE ISSUES FACING ASIA’S LAND-BASED CASINOS AS THEY STRUGGLE TO MAINTAIN A FOOTHOLD IN A FAST-CHANGING LANDSCAPE.

博弈业仍受到2020年新冠疫情的影响，INSIDE ASIAN GAMING 副董事长兼首席执行官ANDREW W SCOTT与《SIGMA》杂志谈 论了亚洲实体赌场在快速变化的格局中难以立足的困境。

HOW HAS THE FACE OF THE GAMING LANDSCAPE CHANGED? HAS COVID-19 BEEN THE CATALYST FOR ASIAN LAND-BASED CASINOS TO MOVE ONLINE?

Has the face of the gaming landscape changed? Absolutely. For starters, many of the casinos closed. Macau casinos closed for two weeks from 5 February to 20 February, the Philippines casinos are currently closed, the Singapore casinos are currently closed, the Korean casinos were closed although they’re back open now. So that’s a massive change.

In respect of the changes, all around the world there is no travel going on. So even with casinos back open, Macau is currently open but visitation has dropped by well over 90%. The average visitation is tiny, just a few hundred people per day versus 108,000 people per day in 2019 into Macau.

Has it been the catalyst to move online? Well, as much as it might be attractive from a commercial point of view, the issue, as always with Asia, is regulatory. The only jurisdiction that effectively has a regulatory framework of approval for iGaming in Asia is the Philippines with its POGO regime. The POGOs themselves were shut down for a while due to the Philippines’ Enhanced Community Quarantine measures but they’re operational again and likely doing well because more people are wanting to play online given that land-based casinos have been closed.

博弈业的格局发生了怎样的变化？COVID-19是否 已成为亚洲实体赌场转至线上赌场的催化剂？ 博弈的格局已经发生改变了吗？当然。首先，许多赌 场关闭了。从2月5日到2月20日，澳门赌场关闭了两 个星期 ，而菲律宾赌场目前仍处于关闭状态，新加坡 赌场也是如此，韩国赌场虽然已经重新开放，但前阵 子也是关闭的。这是十分巨大的变化。

世界各地的旅游都停摆了。因此，即使赌场重新开放 人流澳门目前仍在开放——但人流却下降了90％以 上。平均人次极低，每天只有数百人，而2019年每则 有108,000人访问澳门赌场。

至于疫情是否成为实体转线上赌场的催化剂？ 我想 从商业角度来看，尽管它可能具有吸引力，但正如亚 洲过去的情况问题仍在于监管。在亚洲，菲律宾是唯 一设立有效IGAMING审查监管框架的地方，因为该 国有离岸游戏运营商( POGO )许可制度。由于菲律 宾采取了加强社区隔离（ECQ的措施，POGO也关闭 了一段时间，如今也已回复运营，并且可能状况良 好，因为实体赌场已经关闭，更多的人希望在线玩。

That’s a positive factor for iGaming in Asia, but there are two negative factors. One, the economy has obviously suffered very, very badly. Secondly, people might have difficulty in practical terms in funding their accounts because of the disruption to the commercial system and the banking systems.

So, in summary, as much as land-based casinos would largely like to explore going online, it’s not practical given the regulatory regime in Asia. Eventually, I guess, that will change as it has on most other continents.

WHAT ARE THE BIGGEST CHALLENGES THE ASIAN GAMING INDUSTRY WILL NEED TO NAVIGATE FOR THE REMAINDER OF 2020?

COVID-19, COVID-19, and COVID-19. When I say COVID-19 what I mean is not necessarily the disease itself, but the economic effects and the chilling effect it will have on travel. The fear factor. You have to remember that going to a casino to play is just about the most non-essential thing there is. On a spectrum of things from essential to nonessential, essential would be food and shelter. Nonessential, to be frank, is probably entertainment and casinos count as entertainment.

Casinos are part of the beach industries –bookings, entertainment, airlines, casinos and cruises, hotels. All of these things are discretionary entertainment, a lot of fun, but not essential. So, you need to engage in those things only after all the more essential things are taken care of first. The challenge will be to generate revenue because a lot of people will be concerned about travelling. There will be a big fear factor and people will be focused on other things rather than their entertainment.

Most of the play in Asia comes from business owners in Guangdong Province and other places throughout Asia. And those business owners are going to be focused on their own business recoveries rather than on traveling too much.

I would imagine that the Philippines and Singapore will be a little bit better off than Macau. Singapore gets a lot of locals play from Singaporeans and people from the south of Malaysia, the Philippines gets a lot of locals play and is much more of a slots market, much more of a locals market. Of course, there is a substantial VIP in Manila but it’s a bit like Vegas – the locals market is the bread and butter. The VIP market is the cream.

Compare that to Macau where everyone is a visitor, there is basically no locals play. I guess you could describe southern Guangdong Province

Zhuhai, Zhongshan, Greater Bay Area is a bit local, but it does involve a border crossing. It does involve a visa. It does have the hallmarks of international travel. So, jurisdictions with a big locals market are going to recover quicker than those that don’t.

WHAT WILL A POST-COVID WORLD LOOK LIKE FOR IRS ACROSS ASIA?

Nobody knows. In a recent survey conducted by Inside Asian Gaming, around 55% of people surveyed said that not only do they expect there to be substantial changes to the way integrated resorts operate in a post-Covid world, but that at least some of these changes would be permanent.

So, what will some of these changes be? All of the changes that we’ve been seeing already, so definitely social distancing, reduced capacity, fewer players on each gaming table, the avoidance of crowds. Queuing will be spaced out, spots on the ground, less people in restaurants and non-gaming will have less capacity.

Ideally in that kind of environment where we are avoiding crowds, there will be more VIP, more premium direct, less players but a higher quality of player. Instead of getting 40 million visitors to Macau, it might be 28 million but spending more per person. I think that would be the biggest thing.

I expect there to be extreme diligence paid to cleanliness. For example, every bathroom might have an attendant just permanently stationed in the bathroom. And as soon as someone comes in, the attendant is cleaning up around the sink where they wash their hands straight away. Masks, temperature checks left, right and center. Operators will also be keen to not only put more effort into cleaning, but to be seen to be putting more effort into cleaning – to create a perception about that place. You might find that advertising and marketing will start to emphasize cleanliness and hygiene and their attention to detail on their site.

“As much as land-based casinos would largely like to explore going online, it’s not practical given the regulatory regime in Asia”

这对于亚洲的IGAMING来说是一个正面因素，但还有两个负面影 响。第一，经济显然遭受了重创。第二，由于商业及银行系统的中 断，现在的状况下人们很难往账户中汇入资金。

总而言之，尽管实体赌场对线上发展有极大兴趣，但鉴于亚洲的监 管制度，这仍是不切实际的。我想最后仍会有所改变，就如同其他 各大洲一样。

在2020年余下的时间里，亚洲博弈业需要应对的最大挑战是什 么？

绝对还是COVID-19。当我说COVID-19时，我的意思不一定是疾病 本身，而是它对旅行产生的经济影响和寒蝉效应。它带来恐惧。你

必须记住，去赌场玩几乎是最不重要的事情。食物和住所才是不可 或缺的。说白了，娱乐并不是必需品而赌场算是娱乐。

赌场是海滩行业的一部分——预订、娱乐、航空公司、赌场、游轮和 酒店。这些都是自由支配的娱乐，可以给你带来很多乐趣，但却不 是必需的。因此，只有在平衡了生活中的必需之后，人们才会考虑 娱乐。如何获得收入将是一个挑战，因为很多人对旅行表示担忧。 人们也会产生很多恐惧，并且将专注于其他事情，而不是娱乐。

在亚洲，大部分的玩家都是来自广东省以及整个亚洲其他地区的 企业老板。这些企业老板将专注于重整自身业务而不是频繁地旅 行。

我想，菲律宾和新加坡的情况将比澳门好一些。新加坡有很多新加 坡当地以及来自马来西亚南部的玩家，菲律宾有很多本地玩家，并 且有更大的老虎机市场以及本地市场。当然，马尼拉有很多VIP，但

有点像拉斯维加斯——本地市场就像我们日常吃的米饭是收入的 主要来源。VIP市场则为收入锦上添花。

相比之下，来澳门的都是游客，基本上没有当地人玩。我想你可以 把广东省南部的珠海、中山、大湾区玩家当作是本地人，但这也涉 及到过境以及签证问题。而签证正是国际旅游的特征。因此，有庞 大本地市场的区域将比那些仰赖外来客的地区复苏得更快。

对于整个亚洲的国内收入来说，后COVID时期将是什么样？ 没有人知道。INSIDE ASIAN GAMING最近进行的一项调查显示，大 约55％的受访者表示，他们预期在疫情之后综合度假村的运营方 式将发生重大变化，而且至少有一些永久性的变化。

那些变化会是什么呢？我们已经看到了所有变化，包含社交距离， 容纳人数减少，每个游戏桌上的玩家减少以及避免人群聚集。排队 间距增加，地面上有标记点，饭店中的人更少，而且非博弈活动人 数容纳也下降。

理想情况下，在避免拥挤的环境中，会有更多的VIP和高端玩家，人 数减少但素质更高。届时，的游客人数不是4000万，可能是2千8百 万，但人均消费却更高。我认为这才是最重要的。

我想在清洁方面要付出更多的努力。例如，每个洗手间都能安排一 个专门负责的清洁员。而且，只要有人进来，待他们洗完手后，就立 刻清洁水槽周围的卫生。还要佩戴口罩，在左、并且在各个点进行 温度检测。赌场除了在清洁卫生方面努力，也会希望借此受到注 意、建立一个良好的形象。你可能会发现，网站上的广告将开始强 调清洁和卫生以及细节处对细节处的把握。

“尽管实体赌场 在很大程度上 希望探索线上赌 场，但鉴于亚洲 的监管制度，这 是不切实际的”

STATE OF PLAY 现状

2019 PROVED A TURBULENT YEAR FOR iGAMING IN THE US AND THE 2020 SHUTDOWN HAS COMPLICATED THINGS FURTHER. COMPLICATED REGULATORY MINEFIELDS HAVE REQUIRED CAREFUL NAVIGATION FROM IGAMING OPERATORS, WITH STATES SLOW TO FIND THEIR NICHE AFTER PROHIBITION. SUE SCHNEIDER, A LEADING EXPERT ON THE IGAMING INDUSTRY, GIVES AN OVERVIEW OF WHAT’S BEEN GOING ON IN THE US AND WHERE THIS COMPLEX MARKET IS HEADING.

2019年对于美国IGAMING行业来说是动荡的一年，而2020年的停业使事情变得更加 复杂。复杂的监管雷区使得IGAMING运营商需要小心翼翼地找出应对的正确方法， 各州在禁令实施后放慢了探索自己利基市场的脚步。IGAMING行业的权威专家SUE SCHNEIDER概述了美国当前的发展情况以及这个复杂市场的发展方向。

WHAT ARE THE KEY ISSUES CURRENTLY FOR REGULATION IN THE US, ACROSS SPORTS BETTING AND ONLINE CASINOS?

With online casinos and poker, legalisation has been very slow going. On the other hand we’re almost two years from when the prohibition on sports betting was overturned and we’ve got 20+ states that have passed legislation so far. We were at a good pace in January when the legislative sessions started, but Covid-19 brought most state legislatures to a screeching halt. I think we’ll still add a few more in 2020 but not as many as originally anticipated.

What is interesting, I think, is that after they get a level of comfort with sports betting and with the technology, especially on the mobile side - which they’ve been quite phobic about, we may see some additional states add these other products to their portfolio. This will probably be even more likely to happen now that terrestrial casinos have been shut down due to the pandemic. Those which offer mobile casinos games have at least some revenues coming in. Lessons learned for the gaming industry.

GEO-COMPLIANCE IS INCREASINGLY IMPORTANT FOR IGAMING OPERATORS IN US STATES DUE TO DIFFERENCES IN STATE AND FEDERAL LEVEL COMPLIANCE - WHAT ARE THE PITFALLS?

Every state has a different set of regulations. It takes a lot of regulatory and compliance work to keep up with what the different regulations are in each state.

In the case of tribal gaming, tribes are considered sovereign nations which have their own regulatory commissions and their own set of rules. So when you add that into the mix, the cost and time of compliance start rising pretty quickly.

的关键问题是什么？

随着在线赌场和扑克游戏的发展，合法化进 程非常缓慢。但另一方面，体育博弈禁令被废 除已经快两年了，到目前为止，已有20多个州 通过了立法。一月份立法会议开始时，我们进 展良好，但是Covid-19疫情使大多数州立法 机关陷入停顿状态。我认为，2020年，我们仍 会有一些州通过立法，但数量不会到最初预 期的那么多。

有趣的是，在他们对体育博弈和科技感到满 意之后——尤其是过去他们一直很恐惧的行 动技术方面——我们可能会看到其他州将这 些相关产品添加到他们的这在未来将更有可 能发生，因为实体赌场在这波疫情中关闭蓝 图。那些提供移动娱乐的公司至少会获得一 些收入。这是博弈行业学到的经验教训。

由于在州和联邦层级的法规差异，对于美国 各州的iGaming运营商而言，遵守地缘合规 变得越来越重要，这其中有哪些隐忧？

每个州都有一套不同的法规要跟上每个州不 同的法规，需要大量的相关作业。

各州政府有自己的管辖权，拥有自己的监管 委员会和一套规则。因此，当你想进入该州， 合规性的成本和时间开始迅速增加。

目前，美国在体育博弈和在线赌场方面监管

For the most part it’s going to be a lot of work for companies coming to the US to be able to navigate through all the minefields. The industry is trying to work with regulatory bodies in particular, to harmonize things, which will help.

WHAT’S NEXT IN THE PASPA / UIGEA SAGA? IS THE US SLOWLY OPENING UP FOR BUSINESS?

The irony is not lost on those of us in the business that, just as sports betting was gaining acceptance as a legal activity, we get the rug pulled out from under us as Covid-19 stops all sporting events. So we have no product. As you’ve seen, it’s taken years and years to get other iGaming products and we only have a handful of states that have legalised them. We’ll see whether the casino shut down will offer enough impetus to state policy-makers to get them to consider broadening the scope of products offered.

对于大多数进入美国的公司来说，要能够在雷区中 找到应对方式，将需要进行大量的工作。这个行业正 在尝试与监管机构合作，进行协调，这将有所帮助。

PASPA/UIGEA之后的下一步是什么？ 美国是否正 在慢慢开放业务？

身处该行业的我们感受到了一些讽刺的意味，体 育博弈正逐渐被视为一项合法活动，然而因为 Covid-19疫情，所有体育赛事戛然而止，这破坏了 我们的计划，使得我们没有产出。获取iGaming产 品需要花费很多年的时间，而且我们只有少数几个 州将其合法化。我们正在看赌场的关闭是否会为州 决策者提供足够的动力，让他们考虑扩大产品合规 范围。

WHAT ARE THE PROBLEMS FACING EUROPEAN COMPANIES ENTERING THE US MARKET - IT’S A DIFFERENT BALL GAME AS THEY SAY!

I think the biggest debate is how applicable the platforms, and how they’re set up, are to the American market. The European market is very mature, very sophisticated. Players are pretty evolved. If you’re going to go for a mass market product in the US when they havent been exposed to this at all (unless they’ve been betting offshore), it probably has to be adapted. In some ways you want to make it as simple and intuitive as possible. Some platform providers are willing to Americanize it, some are a little less flexible in that regard. So I think the more flexible a platform provider is - to be able to tailor it to the American player who has not been exposed to this at all - the more successful they’ll be.

YOU TRAVEL AROUND THE WORLD AS A RESPECTED IGAMING EXPERT AND SPEAKER - HOW IS THE GLOBAL IGAMING SECTOR CHANGING? SPECIFICALLY, WHAT ARE THE OPPORTUNITIES IN ASIA, WHERE SIGMA HAS MOVED SOME OF ITS EFFORTS.

I think there are two regions to watch - Latin America and Africa. I think both of those could be really good markets, although it seems like they’ve been emerging markets for a while now. In South East Asia in particular, as a land-based industry that’s growing, we’re seeing a lot that’s going to be happening there in the near future. I think China and the Philippines still remain problematic, just because it’s the central government that’s going to decide what they’re going to let people do. All of those would be huge markets if they could sort it out, but I think it’s going to take a while.

欧洲公司进入美国市场时面临的问题是什么？正如 所说的，这是一个不同的环境！

我认为最大的争论是平台在美国市场上的适用性以 及如何建立这些平台。欧洲市场非常成熟，而且非常 复杂。玩家们已经进化了。如果你准备向美国的玩家 们推出一款他们完全没有接触过的大众市场产品时 （除非他们 一直都有在离岸下注），则可能需要对产 品进行调整。在某些方面，你希望把产品做的尽可能 的简单直观。一些平台供应商愿意将其美国化，而某 些平台供应商在这方面则没有那么灵活。因此，我认 为平台供应商越灵活——能够为完全没有接触过这 一产品的美国玩家而量身定制——它们就会越成功。 您作为备受尊敬的iGaming专家和演讲者在世界各 地发表演说，那么您认为全球iGaming领域正在发 生怎样的变化？ 具体来说，SiGMA将一些精力放在 了亚洲，亚洲会有什么机遇呢？ 我认为有两个地区值得关注——拉丁美洲和非洲。 我认为这两个市场都是非常好的市场，尽管它们成 为新兴市场已有一段时间了。在东南亚，随 实体赌 场的发展，在不久的将来可能会发生的事请有很多。 我认为中国和菲律宾仍然存在问题，因为中央政府 有权掌控人民的作为。如果可以解决所有这些问题， 那么它们将成为巨大的市场，但我认为这会需要一 段时间。

“We’ll see whether the casino shut down will offer enough impetus to state policy-makers to get them to consider broadening the scope of products offered”

“我们将看到赌场的关闭 是否会为州决策者提供 足够的动力，让他们考虑 扩大产品合规范围”

BACK in the GAME

卷土重来

MICHAEL CASELLI IS A LEADING MIND IN THE IGAMING REALM. HE TALKS TO SIGMA MAGAZINE ABOUT THE CHANGES AND CHALLENGES THE INDUSTRY FACES AS IT EMERGES FROM THIS YEAR’S COVID-19 CRISIS.

MICHAEL CASELLI是IGAMING领域的领导者。他在《SIGMA》杂 志上谈到了行业在今年COVID-19危机中所面临的变化和挑战。

WHAT ARE THE MAJOR TRENDS OR INNOVATIONS SET TO SHAPE THE IGAMING MARKET OVER THE NEXT FEW YEARS?

iGaming, online poker, and when sports resume - online betting, will be the long-term winners following 2020’s COVID-19 crisis. People are spending more time online, and their local casinos are shut. This migrates people online to play. iGaming, poker and online sports betting in Western Europe was already huge, but the 2020 quarantine has introduced online gambling to a wider gambling audience that normally would have gone to the casino down the road or to the local betting shop.

在接下来的几年中，塑造IGAMING市场的主要 趋势或创新有哪些？

在2020年的COVID-19危机之后，IGAMING、在 线扑克以及体育赛事恢复后的在线博弈将是长 期赢家。人们上网的时间增多，而且当地的赌场 也关闭了。这样一来，人们就可以在线赌博了。

西欧的IGAMING、扑克和在线体育博弈的规模 已经非常庞大，但是2020年的隔离期使得在线 赌博拥有了更广泛的群体，而在此之前，这些群 体通常会去赌场或当地的博弈据点。

Now that they see the convenience of gambling online, I suspect that the casino audience will use online to complement to their land-based casino experience. Terrestrial casinos will need to make sure their offers reflect this, ensuring that the experience is about hospitality and a night out rather than just about the games. Local bookmakers will likely see a shift from their shops to online.

In the UK at least, the government has been heavily taxing bookmakers, and limiting stakes. Bookmaking was a tough business from the start of 2020, and if sports restart before bookmakers are reopened, the vast majority of their audience will migrate online. This isn’t bad news for the largest bookmakers, that have a strong online business, and the cost savings that come with taking the majority of their operations online will be a long-term benefit. I do not expect that there will be as many book making shops, at least in the UK, in 2022 as there was in 2019. Online poker has been popular during the pandemic, and I expect that it will make a comeback in terrestrial casinos once they reopen.

It’s a great social game, and with people playing online, and remembering how much fun it was before the ecosystem got upset by having so many online pros, poker should see a revival in popularity. The good news is that this migration online comes after years of successful regulation of iGaming in many major jurisdictions. Players now enter an online gaming world in which responsible gaming initiatives have been implemented and advanced player protection is in place.

WHAT ARE THE BIGGEST CHALLENGES THE INDUSTRY WILL NEED TO NAVIGATE IN 2020?

The impact of the recent Covid-19 pandemic, the closure of land-based casinos, limited travel, and the suspension of major sporting leagues is certainly what is on everyone’s mind for 2020, and the impact of these events will be long lasting and alter the course of the gaming industry forevermore. Countries and states that have land-based casinos but have yet to adopt iGaming are looking at a more rapid adoption of iGaming legislation, as both a hedge to the gaming businesses in their jurisdictions, and as a generator of tax revenue and economic recovery post Covid-19.

While the online casino business is growing during this pandemic, it doesn’t represent a large enough percent of the global gaming industry to make up for the losses brick and mortar casinos and betting businesses face. New products are trending as the world is under quarantine, including virtual games and e-sports. It will be interesting to see if the adoption of these games continues on-trend, once sports leagues resume play. Another thing to note is that more people are going online to gamble while their local casinos remain closed. Combining that, with a disruption in travel

that may last for months or years following the peak of the pandemic, and we have a situation where there is a larger and broader spectrum of adults enjoying online gaming. Once these players see that online gaming is easy to do, convenient, and most importantly that the game play quality is excellent, I suspect that they will continue to play online once the quarantine and travel disruptions are past.

THE ASIAN MARKET IS A BIT OF A DARK HORSE WHEN IT COMES TO IGAMING RIGHT NOW: WHERE DO YOU THINK THE CARDS WILL FALL?

The Asian market has always been a prized market for iGaming. While no single Asian jurisdiction is exactly like any other, more jurisdictions will likely licence and regulate iGaming. It makes very little sense to keep the market underground, and not to have the player protection in place that comes with effective regulation. The Asian market will continue to be strong, and once sports leagues resume play, a pent-up demand in sports betting will see a very strong restart for betting companies servicing Asia.

HAVE COMPLEX REGULATORY ENVIRONMENTS AFFECTED THE WAY INVESTORS VIEW IGAMING MARKETS - WHAT IS YOUR EXPERIENCE OF US INVESTORS?

I hosted the New York City Investor Summit in 2019, and invited several hundred investors in land-based gaming to learn about the opportunities in iGaming and sports betting expansion in the United States. The general feeling was that investors needed more education on the industry so they could identify the opportunities that had yet to receive investment by large sector-specific investors. As the United States opens up for iGaming and Sports Betting, there are 50 sets of gaming laws, and 50 sets of regulators to consider. However, once investors understand the complexities of investing in the sector, then the knowledge is largely transferable state-to-state despite the multi-state licensing requirements. It’s a case of getting investors educated on the supply chain and ecosystem of iGaming and betting which provides them the tools they need to undertake major investments in the sector.

“iGaming, online poker, and when sports resumeonline betting, will be the long-term winners following 2020’s COVID-19 crisis”

现今，他们看到了线上博弈的便利，我觉得赌 场的观众会将线上博弈作为他们的实体赌场 体验的补充。实体赌场需要确保它们提供的 服务反映了这一点，确保体验与招待和夜生， 而不仅仅是游戏。当地的博弈公司可能会看到 从实体到在线博弈的转变。

在英国，政府一直对博弈公司征收重税，并限 制赌注。从2020年初开始，博弈业成了一个艰 难的行业，如果体育运动在博弈业重新开放之 前重新开始，那么绝大多数观众将转至线上。

对于拥有强大在线业务的大型博弈公司来说， 这不是一个坏消息，而将大部分业务放在线 上所节省的成本将是一项长期利益。我认为， 至少在英国，2022年博弈商店的数量不会像 2019年那样多。在线扑克在疫情期间很流行， 我希望一旦赌场重新开放，它也能够重回实 体赌场中。

这是一款很棒的社交游戏，人们可以在网上 玩，并且你要知道，在生态系统因为如此多的 在线职业玩家而变得让人感到不安之前，这个 游戏是多么的有趣，因此扑克应该会重新流行 起来。好消息是，这种在线迁移是在许多主要 管辖区对IGAMING进行了数年成功监管之后 进行的。当玩家现在进入在线博弈世界时，该 世界已经开展了责任博弈计划，并且实施了高 级玩家保护。

2020年该行业需要应对的最大挑战是什么？ 实体赌场的关闭、旅行的限制以及主要体育联 赛的推迟等博弈COVID-19大流行所产生的影 响无疑是每个人在这一年里所担心的，而这些 事情的影响将是持久的，并且会永远改变博弈 产业的发展历程。拥有实体赌场但尚未通过 IGAMING立法的国家和州正在考虑更快地通 过IGAMING的立法，既作为其管辖区内博弈 业务的避险工具，又是疫情过后收收入和经济 复苏的创造者。

尽管在疫情期间在线赌场业务正在增长，但它 无法代表全球博弈业绝大部分的份额，以弥补 实体赌场和博弈公司所面临的损失。整个世界 正处于隔离的状态，新产品也在不断发展，包 括虚拟游戏和电竞。一旦体育联赛重新开始，

看看目前热门的项目是否还会继续流行将是 一件很有趣的事。还要注意的另是，在当地赌 场关闭期间，越来越多的人上网博弈。再加上 疫情高峰之后，旅行的中断可能会持续数月或 数年，我们会看到越来越多的成年人享受在线 博弈。一旦这些玩家发现在线博弈易于操作、 方便并且游戏质量非常好，我觉得隔离和旅游 的暂时中断结束后，他们将继续待在线上。

目前就IGAMING而言，亚洲市场似乎是一匹 黑马：您认为有什么样的机会呢？

亚洲市场一直是IGAMING领域中珍贵的市 场。虽然没有哪个亚洲管辖区与其他管辖区完 全相同，但更多的政府可能会发放许可并监管 IGAMING。维持地下市场、没有任何法规监管 玩家似乎不合理。亚洲市场将继续保持强劲， 一旦体育联赛恢复比赛，体育博弈业被压抑的 需求会促使亚洲市场的博弈公司重新启动。

复杂的监管环境是否影响了投资者对 IGAMING市场的看法——您对美国投资者方 面的经验是什么？

我主持了2019年的纽约市投资者峰会，并

邀请了数百名陆地游戏投资者来了解美国 IGAMING和体育博弈扩展的机会。普遍的感 觉是，投资者需要对该行业有更多的了解，这 样他们就可以看到大型投资者未注意到的机 会。随着美国开放IGAMING和体育博弈，有50 个州的游戏法和监管机构需要考量。但是，一 旦投资者了解在该领域进行投资的复杂性，尽 管有多州的许可要求，但该信息在很大程度 上还是可以在各州之间转移的这是一个让投 资者了解IGAMING和博彩的供应链和生态系 统的案例，这为他们提供了在该领域投资所 需的工具。

“在2020年的COVID-19 危机之后，iGaming、在 线扑克以及在体育赛事 恢复后的在线博弈将是 长期赢家”

BUILDING A SUSTAINABLE ESPORTS INDUSTRY

建立可持续发展的电竞行业

CHIEF STRATEGY OFFICER AT SPECTRUM LABS, TIFFANY XINGYU WANG BRINGS HER UNIQUE PERSPECTIVE OF GLOBAL INVESTMENTS AND SHARP ARTICULATION OF TECH FUNDAMENTALS TO THE THRIVING ESPORTS SECTOR, OFFERING A CRUCIAL APPROACH TO BUILDING A SAFER ENVIRONMENT FOR FAST-GROWING ESPORTS COMMUNITIES.

SPECTRUM LABS公司的首席战略官TIFFANY XINGYU WANG为蓬勃发展的电竞领域带 来了她对全球投资的独特见解以及对技术基础的鲜明观点。TIFFANY通过平台信任和安 全方面的领先思维以及在全球投资方面的经验，为快速发展的电竞社区营造更安全的环 境提供了重要且详细的建议。TIFFANY在SIGMA和AIBC峰会上是备受尊敬的演讲者。

With a young audience at its fingertips, the eSports industry is on track to achieve the kind of mainstream celebrity it could have only dreamt of ten years ago. It has grown far beyond its roots: the “Intergalactic Spacewar Olympics” at Stanford in ’72.

The signs are everywhere. Explosive community growth has attracted coverage from traditional outlets like ESPN and endorsements from celebrity athletes like Michael Jordan. Financially, it has raked in over $1 billion global revenue in 2019 and now projects a double-digit CAGR in the coming years. eSports is driving the growth of chip manufacturers, as the chase for speed leads to double-digit growth for next-gen GPUs makers like Nvidia (Gartner).

在电竞行业，年轻群体触手可及，这一行业正朝十年 前只能靠想象达成的主流方向迈进。它的发展已远远 超越了它的起源：72年在斯坦福举行的“星际太空战 争奥运会”。

这一迹象无处不在。爆炸性的社区发展吸引了ESPN等 传统媒体的报道，也吸引了迈克尔·乔丹等名人运动员 的认可。在财务上，它在2019年的全球收入超过10亿 美元，现在预计未来几年的复合年增长率将达到两位 数。电竞正在推动芯片制造商的增长，因为对速度的追 求使得诸如英伟达（NVIDIA）之类的下一代GPU制造 商可实现两位数的增长（根据GARTNER公司的研究）。

WORDS BY TIFFANY XINGYU WANG, CHIEF STRATEGY OFFICER AT SPECTRUM LABS SPECTRUM LABS首席战略官王星语的分享

SQUARE ONE, ESPORTS IS A SPORT

eSports has long strived for a slice of the traditional sports pie. To establish itself, it has looked to follow the playbooks of more traditional sports.

The curation of pro-gamers is ground zero for this effort, elevating it beyond the realm of amateur enthusiasts and hobbyists. With pro-gamers, eSports can position as much more than that - an occupation and, therefore, a sport.

FANDOM POWERS GROWTH

eSports has an advantage over traditional sports. eSports fans are players first and have a strong desire to improve their play. While eSports fans are watching, they are also looking for tricks and lessons that they can apply.

This unique audience sustains and propels the community. As younger gamers age into the market, they keep playing, and they watch more. The more they watch, the more they play and spend. The same cannot always be said for traditional sports fans, who are often active players at younger ages but not into adulthood.

This perpetual, invested community has been pivotal to the growth of global eSports.

SQUARE ONE，电竞是一项运动

电竞长久以来一直想分得传统体育运动中的一杯 羹。为了确立自己的地位，它更多地依赖传统运动 的游戏规则。

对此，职业玩家的管理工作从零开始，使之超越了 业余爱好者的领域。借助职业玩家，电竞所能定位 的不仅是职业，更是一项运动。

狂热推动增长

电竞比传统体育有优势。电竞粉丝坚持玩家至上， 并且强烈希望提高自己的比赛水平。当电竞粉丝 在观看比赛的时候，他们也在寻找可以应用的技 巧和经验。

这种独特的群体可以维持并推动社区的发展。随 着年轻的游戏玩家进入市场，他们一如既往地玩 游戏，并且观看更多游戏比赛。他们看得越多，他 们玩的游戏和花的钱就越多。对于传统体育迷而 言，并非总是如此，他们年轻时通常是活跃的一 员，但成年之后却不是。

这个持续投资的社区对于全球电竞的发展至关 重要。

STREAMING PLATFORMS CREATED A HOCKEY STICK

Gaming-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to the players and teams. Mainstream social networks allow those connections to flourish. Relationships develop while using features like live video, chat rooms, and broadcasting.

A strong community has allowed the vertical to embrace opportunities beyond gaming alone, metaphorizing into a complex digital ecosystem. Spikes in spectatorship allow not only in-event sponsorship but also platform and title loyalty that drive sales and ad-revenue.

串流平台创建了曲棍球棒效应

TWITCH和YOUTUBE GAMING等游戏特定的串 流平台使粉丝可以直接与玩家和团队联系。主流 社交网络使这些联系蓬勃发展。使用实时视频、聊 天室和广播等功能时会促进关系的发展。

一个强大的社区使垂直行业能够利用游戏本身以 外的机遇，从而变成一个复杂的数字生态系统。观 众人数的激增不仅能够获得赛事赞助，还能够推 动销售和广告收入的平台和头衔忠诚度。

“With a young audience at its fingertips, the eSports industry is on track to achieve the kind of mainstream celebrity it could have only dreamt of ten years ago”

“在电竞行业，年轻群体 触手可及，这一行业正 朝十年前只能靠想象达 成的主流方向迈进”

A SUSTAINABLE FUTURE REQUIRES INCLUSION

Taking a closer look at the future, I see inclusion and safety as essential qualities needed to bring the eSports industry to the next level. These are no longer nice-to-have but a necessity because of the industry demographics and growth hubs.

Inclusion and safety for women, youths, and diverse races will become a platform differentiator and the path to community retention. Huge return, recognition, and loyalty lie ahead for brands that heed the need to broaden their view on the type of players they attract.

A third of the players are female -- yet there is no armor pret-a-porter. Women comprise 30% of eSports viewership and 35% of eSport gamers (Interpret). Women represent a vast untapped resource that any marketer worth their salt will want to target. Part of nurturing this segment will involve confronting inappropriate behavior. It will also mean tackling the inherent bias that lies within this traditionally male-dominated vertical (brand campaigns aimed at women are virtually non-existent).

The emergence of eSports at a youth level is a doubleedged sword The eSports audience is getting younger. In the US, we even see varsity eSports rising to the mainstream, with states allowing high schools to become sponsors. Younger players (and their parents) must feel safe for this growth to be sustainable.

"Trash talk" is inherent to gaming, but there is a line. We must stop toxic behaviors, such as sexual harassment, threats, qnd bullying.

eSports are global, yet racism remains. Abu Dhabi's new Yas Bay Arena marks the debut of a new market, the Middle East, which joins the parade of APAC, Europe, America, and Oceania regions.

Yet, as Kishonna Gray documented in “Race, Gender, and Deviance in Xbox Live,” racism is still prevalent in online gaming. The industry will have to try harder to combat racism, as gameplay goes even more global.

WHAT CAN WE DO TO FOSTER INCLUSION AND SUSTAINABILITY?

Inclusion-related success metrics: Today, revenue and audience growth are the most cited metrics in the

industry. How about community retention, NPS, diversity representation, toxicity incidences, and brand safety? Creating success metrics beyond revenue and profitability is key to the sustainability of the industry.

Recruiting for diversity: Developers, publishers, platforms, and all shapers and movers of the industry have some work to do. It will take time, but a concerted hiring effort is needed to achieve a better gender balance, racial diversity, and cross-disciplinary collaborations. Female leaders need to sit on community policy boards and game design teams.

Design inclusion incentives into games: we can infuse the incentives for inclusion into the game design - reward players within the games for inclusive behavior. Lazzaro's abuse-resistant design philosophy "4keys2fun" - people fun (friendship), easy fun (novelty), hard fun (challenge), and serious fun (Meaning) -- exemplifies a proactive adoption of game mechanics to encourage cooperation and inclusion. Game designers should work with behavioral scientists and sociologists.

Content moderation for trust and safety: This is hard because trash talk is part of gaming. Yet, there is a line between trash talk and disruptive behaviors such as threats, bullying, sexual harassment, radicalisation, and so on. Promoting a tournament code of conduct and platform guidelines for players, coupled with human-in-the-loop content moderation, will ensure a safer environment for all.

A sustainable future for the eSports industry is within reach. To ensure it, we must focus on inclusion and safety practices, and we must infuse safety goals and KPIs into the definitions of success for this fast-growing industry.

“We must focus on inclusion and safety practices, and we must infuse safety goals and KPIs into the definitions of success for this fastgrowing industry”

可持续发展的未来需要包容 仔细观察未来，包容性和安全性是将电 竞行业提升至一个新的水平所需的根本 要素。由于行业人口状况和增长中心，这 些要素不再是锦上添花的选择，而是 必 备项目。

对女性、青年和各种族群的包容性和安 全性将成为平台的分水岭和社区维持的 途径。对于那些意识到有必要扩大其对 所吸引玩家类型的品牌而言，巨大的回 报、认可和忠诚度就在眼前。

三分之一的玩家是女性——但没有战 服成衣：女性占电竞观看人数的30％ ，且35%的电竞游戏玩家为女性（根据 INTERPRET公司调查结果）。女性代表 着巨大的未开发资源，任何能够胜任的 商家都希望将目光瞄准这一群体。在帮 助发展这一群体领域时，其中一部分涉 及到应对不恰当的行为。这也将意味着 解决传统上以男性为主导的垂直行业存 在的固有偏见（针对女性的品牌宣传活 动实际上不存在）。

电竞在青年群体中的出现是一把双刃 剑。电竞的观众群体呈年轻化趋势。在美 国，我们甚至看到大学电竞代表队已经 成为主流，各州允许高中进行赞助。对于 这一可持续发展的增长，年轻玩家（和他 们的父母）一定感到很安全。

“垃圾话”是游戏中固有的，但是有一条 界限。我们必须制止不恰当行为，例如 性骚扰、威胁和欺凌。

电竞是全球性的，但种族主义依然存 在。坐落于阿布扎比的新的亚斯湾会场

（YAS BAY ARENA）标志着中东地区这 一新市场的首次亮相，该地区也加入了 亚太地区、欧洲、美洲和大洋洲地区的 行列。

但是，正如KISHONNA GRAY在《XBOX LIVE中的种族、性别和差异》中所写的那 样，种族主义仍然普遍存在于在线游戏 中。随着游戏的全球化，行业将不得不 更加努力地打击种族主义。

我们如何做才能促进包容性和可持续性？ 与包容性相关的成功指标：如今，收入 和受众增长是业内经常提及的指标。那 么社区的维持、NPS、多样性代表、不当 行为和品牌安全性呢？建立收入和盈利 能力之外的成功指标是行业可持续发 展的关键。

招聘的多元化：开发人员、发行商、平台 以及行业的所有塑造者和推动者需要作 出一些努力。这将需要时间，但是协调 一致的招聘才能实现更好的性别平衡、 种族多样性和跨领域合作。女性领导者 需要加入社区政策委员会和游戏设计 团队中。

将设计包容性激励措施纳入到游戏中：我 们可以在游戏设计中注入包容性激励措 施——在游戏中奖励那些拥有包容性的 玩家。LAZZARO的防止滥用的设计理念“ 4KEYS2FUN”——大众乐趣（友谊）、轻松 乐趣（新颖）、困难乐趣（挑战）和严肃乐趣 （含义）——体现了积极采用游戏机制来 鼓励合作和包容性。游戏设计师应与行为 科学家和社会学家合作。

为信任和安全而进行的内容审核：要做到 这点很困难，因为垃圾话是游戏的一部 分。但是，在垃圾话和诸如威胁、欺凌、性 骚扰、激进等破坏性行为之间存在界限。

推广适用于玩家的比赛行为守则和平台 指南以及人为参与的内容审核将确保所 有人享有更安全的环境。

电竞行业的可持续未来是可以实现的。 为了确保这一点，我们必须专注于包容 性和安全实践，并且必须将安全目标和 KPI纳入到这个快速发展的行业的成功 定义中。

“我们必须专注于包容 性和安全实践，我们必 须将安全目标和KPI注 入到这个快速增长的 行业成功的定义中”

{F}IN{TECH} CLUSION

普惠金融科技

FROM BANKING TO INSURANCE, AND FROM BLOCKCHAIN TO MACHINE LEARNING, FINTECH HAS TAKEN THE WORLD BY STORM BY QUICKLY BECOMING ONE OF THE FASTEST-GROWING INDUSTRIES WORLDWIDE. ONE PLAYER WHO HAS BEEN FOCUSING ON FINANCIAL INCLUSION WORLDWIDE, PARTICULARLY IN LATAM AND THE PHILIPPINES, IS ENTREPRENEUR DEAL-DABBLER AND SELF-STYLED PROVIDER OF “AHA” MOMENTS FOR BUSINESSES AND INDIVIDUALS, SERRY OSMEÑA.

从银行业到保险业，从区块链到机器学习，金融科技已成为发展最快 的行业之一，席卷了整个世界。SERRY OSMEÑA是一位持续致力于全

球普惠金融的参与者，尤其关注拉美和菲律宾地区，同时也是企业交

易的业余爱好者，自封是能为企业与个人带来灵感的供应商。

Serry spoke with Jeremy Micallef on the impact a flourishing Fintech sector will have in the Philippines, how to navigate through legal frameworks, and how she’s been coping with the COVID-19 virus.

SERRY与JEREMY MICALLEF

讨论了蓬勃发展的金融科技行 业将对菲律宾产生的影响，如 何制定法律框架以及如何应对 COVID-19病毒。

HOW HAVE YOU BEEN COPING WITH THE COVID-19 SITUATION?

It's a first for all of us. For me personally its been very thought-provoking - I've been very concerned about people who have lost their jobs, and lost their family and loved ones.

For us here in Los Angeles it's not so bad as we can still get into our cars and drive and walk around and enjoy the outdoors and beautiful weather, but there isn't a day that goes by without me thinking about how there are so many that are really suffering through this.

And, of course, our nurses – 17% of the nurses in the US are from the Philippines.

WHAT ARE YOUR PREDICTIONS FOR FINTECH IN THE PHILIPPINES AND THE SURROUNDING ASEAN COUNTRIES?

I think that it really should be looked at on a country-bycountry basis because each one is different.

With regards to Fintech, when I think about the Philippines two things come to mind - one is financial inclusion, and the other is mobile payments. This is because Filipinos remit a lot of their salaries or money, so from that perspective, there will be an attempt to embrace no contact banking. And, given what's happening online, anything to support online purchasing platforms and shopping. From a funding perspective, it'll probably be more of a priority than b2b companies.

and don't have credit cards, so how do you then meet the KYC and AML threshold? That is the biggest problem, and no one has solved that successfully or addressed that to-date.

THE POT AT THE END OF THE RAINBOW FOR US IN THE PHILIPPINES IS IF WE COULD ACTUALLY FACILITATE A COMPLETELY CONTACTLESS TRANSACTION DONE FROM YOUR PHONE. HOW IS THAT GOING TO HAPPEN WITHOUT A BANK ACCOUNT; WITHOUT ESTABLISHING IDENTITY?

In the census they said that there are upwards of 10% of Filipino identification that is unidentified - that is a huge part of this. Until we conquer that, and until we find that end-to-end solution, I think that it is going to be a bit of a challenge.

Possibly, one of the solutions to that is to have local partnerships with convenience stores, where everyone goes, to facilitate such payments. They will have the ability to download something of value on their phones that will enable them to purchase something of value.

Then we cross over to the legalities - a top-off is not a bank; a phone company is not a bank - they can't hold monies for individuals. It's a bit more challenging and anyone who comes up with an end-to-end solution for that is the winner.

WE'RE SEEING THE PHILIPPINE GOVERNMENT FIGURE OUT LEGAL FRAMEWORKS AND GUIDELINES FOR THE SECTOR. WHAT IS YOUR GENERAL PHILOSOPHY ON HOW THESE THINGS SHOULD WORK?

The Philippines is a bit of a challenge, and I think where we run into the big hiccups is when you're working with a demographic that's unbanked and unidentified.

You mentioned China and other countries - they all have an ID and they all have bank accounts. In the Philippines there is a good majority who don't have a bank account

WHAT ADVANTAGES WILL A PROSPERING FINTECH SECTOR BRING TO THE PHILIPPINES?

It will be fantastic to finally have financial inclusion for people who don't have it and it will also create opportunities!

For example, the Philippines is well known for its call centres, and there has been a fear that they will lose their jobs to AI. Having a strong Fintech sector will enable workers to pivot into doing something within the construct of providing financial inclusion.

“With regards to Fintech, when I think about the Philippines two things come to mind - one is financial inclusion, and the other is mobile payments”

您是如何应对COVID-19的？

对于我们所有人而言，这是史无前例的。就我个人而言，这件事值得人们深思——我一 直非常担心那些失去了工作、家人和亲人的人。

对于生活在洛杉矶的人来说，情况还算不错，因为我们仍然可以开车到处走走，享受户 外和美好的天气，但是我每一天都在思考怎么会有这么多因为疫情而饱受磨难的人。 当然，还有我们的护士——美国17％的护士来自菲律宾。

您对菲律宾及周边东盟国家的金融科技有何预测？ 我认为，确实应该对每个国家进行研究，因为每个国家都不相同。 关于金融科技，当我想到菲律宾时，会想到两件事——一是普惠 金融，另一个是移动支付。因为菲律宾人汇出了很多薪水从这个 角度来看，可以尝试使用非接触式银行业务。此外，基于如今网 路的发展，可以支持在线购买平台和购物。从资金的角度来看， 它可能比B2B公司更具优先性。

没有信用卡，那么你如何达到取得客户相关识别讯息和反洗钱的 门槛呢？这是最大的问题，迄今为止还没有人成功解决该问题。 在菲律宾我们遇到的最大挑战是推动手机上完全非接触式的交 易。没有银行账户，没有身份，怎么实现这一目标呢？

在人口普查中有超过10％的菲律宾人的身份无法被确认——这 占比很大。在我们克服这一点并找到端到端的解决方案之前，X 这将是一个挑战。

其中一个可能的解决方案是与大家常去的便利店建立本地合作 伙伴关系，以推动这种付款方式。他们能够在手机上下载有价值 的东西，从而促使他们线上购物。

我们接下来要面临法规问题——充值不是银行；电话公司也不是 银行——它们无法为个人存钱。这更具挑战性，因此，能够提出端 到端解决方案的人就是赢家。

我们看到菲律宾政府正为该行业制定法律框架和指南。在您看 来，一切应该如何运作呢？

菲律宾的状况 具有挑战性，我们遇到的最大麻烦是，菲律宾的用 户没有银行账户且无法确认身份。

你提到了中国和其他国家——这些国家的用户都有一个身分識 別証，以及银行帐户。而在菲律賓，绝大多数人没有银行账户，也

蓬勃发展的金融科技行业将为菲律宾带来哪些优势？

为人们带来普惠金融是了不起的，而且它还会创造机会！ 例如，菲律宾以其客服中心而闻名，但是AI的出现让人们担心会 失去工作。拥有强大的金融科技行业将使员工能够在提供普惠 金融的构架内作业。

“关于金融科技，当我想到菲律 宾时，会想到两件事——一是普 惠金融，另一个是移动支付”

IAG launches solutions platform GAME in response to COVID-19

Asia’s leading B2B gaming industry media brand and close friend of SiGMA Group, Inside Asian Gaming, has responded to the changing face of the global gaming industry by launching a new online innovation and solutions platform called GAME.

Short for Gaming Asia Mega Experience, GAME is a recognition of the difficulties faced in bringing the industry together at a time when it needs to collaborate and develop innovative ideas more than ever before.

It aims provide a variety of interactive and engaging online experiences ranging from keynote speeches and presentations from industry heavyweights to workshops, talks and panel discussions.

“You’ve probably noticed right now the usual gaming industry trade shows and conferences are being postponed or cancelled, but right now, the need for senior industry people to get together and talk and think creatively and come up with ideas is bigger than ever,” said IAG Vice Chairman and CEO, Andrew W Scott.

“So our team at IAG came up with a concept that we have named GAME – a 100% online business event experience exclusively for people working in our industry.

“Big companies are welcome, small companies are welcome, people from across Asia are welcome, and people from outside Asia are welcome. You attend GAME

from the comfort and safety of your home or office online, after registering for the event, for free.

“It’s an interactive and engaging experience. It’s a little bit like a conference, it’s a little bit like a TED talk, it’s a little bit like a workshop or a brainstorming session.

“Right now we need industry leadership and we need a focal point for the industry to concentrate its best and brightest minds to come up with creative and innovative solutions to difficult challenges. Suddenly there is so much to talk about, so many topics.”

One of IAG’s very first GAME events – and one of its most popular to date – was produced in collaboration with SiGMA Group on 26 May 2020. Titled, “What Asia’s landbased casinos can learn from Europe’s iGaming boom,” the event saw Andrew and SiGMA Founder and CEO Eman Pulis engage in an in-depth discussion exploring the establishment of the iGaming industry in Europe, how it has married together with land-based casinos, what Asia can learn from the European iGaming experience and what opportunities exist for land-based and online gaming to come together in Asia in response to COVID-19.

The discussion was then followed by a 20-minute AMA (ask me anything) session in which viewers sent in their questions for Andrew and Eman.

To find out more about GAME and register for future events for free, visit iaggame.com.

为应对全球博弈业在新冠疫情之下所发 生的变化，亚洲首屈一指的B2B博弈业媒 体品牌及SIGMA集团的紧密伙伴《亚博汇》 推出了名为GAME的全新在线创新和解决 方案平台。

GAME是亚洲博弈超级体验（GAMING ASIA MEGA EXPERIENCE）的简称。现阶

段让业内人士聚首一堂面临着重重困难， 而当前又比以往任何时候都更加需要协作 与创新，GAME的概念便应运而生。

其宗旨是提供丰富多彩的互动线上体验， 包括业界领导人主题演讲、研讨会、讲座及 专题讨论等等。

IAG副主席兼首席执行官卓弈称，“您应该 已经注意到，以往惯常举行的博弈业展会 陆续被推迟或取消，而现在，让业内资深人 士齐聚一堂进行创造性对话与思考的需 求，比以往任何时候都更加强烈。

“因此，我们《亚博汇》团队提出了一个概念 并将其命名为GAME，是专为业内人士打 造的百分百线上商务活动体验。

“无论公司规模大小，无论来自亚洲还是亚 洲以外地区，都欢迎加入。注册之后，您便

可以在家中或办公室舒适安全的环境中， 免费参与GAME的线上商务活动。

“它互动性很强，有点像会议，有点像TED 演讲，又有点像研讨会或脑力激荡会议。

“在当前阶段，我们需要业界领导力，需要 一个行业焦点，以汇聚业内最睿智的头脑， 提出富有创意的解决方案，来应对挑战。在 在让会议有了很多话题可以谈论。”

IAG最早举办的一场GAME活动，亦是迄今

为止最受欢迎的一场，是与SIGMA集团于 2020年5月26日联合推出，题为「亚洲实体 娱乐场如何向欧洲网络博弈热取经」。这场 线上专题讨论会中，卓弈与SIGMA创始人 及首席执行官EMAN PULIS深入探讨了欧

洲网络博弈业的建立、它如何与实体娱乐

场相辅相成、亚洲可以从欧洲的网络博弈 经验中学到什么，以及亚洲实体娱乐场与 网络博弈联合应对疫情中存在哪些机遇。

专题讨论之后是20分钟的“你问我答”时

间，观众向卓弈和EMAN展开提问。

欲了解有关GAME的更多信息并免费注册未来活动， 敬请访问IAGGAME.COM。

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<h3>bringing together investors, innovative projects, and experts</h3>

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<li>blockchain</li>

<li>ai</li>

<li>iot</li>

<li>quantum tech</li>

<li>big data</li>

<li>startups</li>

<li>top speakers</li>

<li>social impact</li>

<li>workshops</li>

<li>conferences</li>

<li>marketeers</li>

<li>suppliers</li>

<li>other emerging tech</li>

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<h3>discuss and shape the future</h3>

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document.write("Register Now! " + bookURL); </script>

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$("#title").append("Malta"); $("#event-dates").append("18-19 November 2020");

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BUILDING A DIGITAL FUTURE 构建数字未来

WORDS BY HON. CLAYTON BARTOLO, PARLIAMENTARY SECRETARY FOR FINANCIAL SERVICES AND DIGITAL ECONOMY 金融服务和数字经济议会秘书

Having assumed the office of Junior Minister for Financial Services and Digital Economy just 4 months ago, we are being faced with a number of challenges. Challenges that have not deterred us from seeking our aims, such as consolidating what we already have in Malta. The digital economy section in the local economy is taking on added importance as time goes by.

This also means that we are looking for new niche sectors for our economy so that we can continue strengthening our gross domestic product. This means that we are also looking for innovation – both in already existing sectors as well as new sectors where we are looking for new and innovative areas to expand.

CLAYTON BARTOLO的观点

自四个月前我出任金融服务和数字经济部 初级部长职务以来，我们面临着许多挑战。 挑战并没有阻止我们寻求目标，例如巩固我 们在马耳他已经拥有的一切。随着时间的流 逝，本地经济中的数字经济部分正变得越 来越重要。

这也意味着我们正在为经济寻找新的利基 行业，以便可以继续提升国内生产总值。同 样，我们也在寻求创新——这包括已经存在 的领域以及正在寻求扩展的创新领域。

This also includes research and development which is considered as an important niche sector for our economy, both for today as well as for the future. This niche will continue attracting talent as well as creating new employment opportunities. The financial services are also very important for the local economy, which at the moment are also facing their challenges. I do acknowledge that as a country we have gone through a number of challenges, however, we are taking the necessary steps to address these challenges and turn them into opportunities for our country and for our institutions to enhance our due diligence and also to enhance our country’s reputation both on a local as well as on an international level. This means that we will continue creating employment opportunities for all those who are interested in seeking a career in the financial services sector.

这也包括研究和开发，无论现在或将来，研 究和开发都被认为是我们经济的重要利基 领域。这个利基市场将继续吸引人才，并创 造新的就业机会。金融服务对当地经济也非 常重要，目前当地经济也面临挑战。我承认， 作为一个国家，我们面临着许多挑战，但是， 我们正在采取必要的措施来应对战，并将其 转化为我们尽自己最大的努力来提升马耳 他的国内和国际声誉的机会。这意味着我们 将继续为所有有兴趣在金融服务行业寻求 工作的人们创造就业机会。

“These challenging times have consolidated Malta's drive in shaping the island as an 'eSports Hub' in the near future”

“这些挑战成为了在 不久的将来将马耳 他塑造成“电竞中 心”的动力”

As time goes by technology and digitisation are taking on an added importance. The fact that one can address a conference from thousands of miles away without actually being on location means that together and through the use of technology we can all achieve more. Companies that have invested in technology in the past years will continue striving forward, and now is the time for more companies to add technology to their portfolio. It is very important that digitisation becomes the heart of each decision that is taken. Every strategy needs to be based on digital strategies and also on digital innovation. This is the way forward for every company which is looking to continue increase and expand its market share.

The same applies to Malta, which as an island nation-state is looking to continue enhancing and diversifying various economic sectors. These include quantum, high-performance computing, and big data. We are also realising the importance of cyber-security, and also blockchain, which is taking on an added importance. Artificial intelligence should become a part of our daily lives, together with IoTs and Digital Innovation Hubs where we can see a number of startups which will be starting their entrepreneurial life in our economy. eSports and video-game development are two new up and coming areas where Malta is looking to be a first mover and integrate them into our digital economy sector.

I also encourage other governments to follow the Maltese government in including digitisation as part of their public sector strategy. This needs to be done in order to reduce bureaucracy and improve the service which all citizens deserve.

Ever since I assumed office I was fully committed to continue enhancing and build on the stellar work that has been undertaken in the eSports Industry. It is in our interest, as a very progressive and tech-savvy country, to ensure further resiliency and consolidation

of our economic portfolio through diversification, that such new niche sectors have to offer.

Had it not been for the COVID-19 pandemic, Malta would have hosted one of the biggest international e-sports tournaments last April, meaning that this tournament was to serve as a single global league of multiple regionalised leagues.

Significantly, our country would have welcomed a large number of gamers, with each of them carrying a reputable international status within this sector.

Moving aside negativity, this pandemic period has boosted the overall benefits emanating from the digital economy industry, particularly eSports and e-commerce.

These challenging times have consolidated Malta's drive in shaping the island as an 'eSports Hub' in the near future. In fact, there are ongoing negotiations to see how to ensure the successful implementation and enhance future collaborations with various key stakeholders in such a growing industry.

This is a journey that we can all take on together. I look forward to further collaboration with all interested parties so that everyone can be a part of this success.

“I also encourage other governments to follow the Maltese government in including digitisation as part of their public sector strategy”

随着时间的流逝，技术和数字化正变得越来越 重要。一个在数千英里之外的人无需到场就能 在会议上发言，这意味着大家共同合作并利用 技术，就能够取得更大的成就。在过去几年中 在科技领域投资的公司将继续努力，现在是时 候让更多的公司将技术添加到其业务中。数字 化成为每个决策的核心，这一点非常重要。每 个策略都需要基于数字策略以及数字创新。这 是所有希望继续实现增长并扩大其市场份额 的公司的前进方向。

这同样适用于马耳他，作为一个岛国，我们正 在寻求继续提升各个经济部门并使之多样化。 这其中包括量子技术、高性能计算和大数据。 我们也意识到了网络安全的重要性，而区块链 正变得越来越重要。此外，人工智能应该成为 我们日常生活的一部分，在人工智能、物联网 和数字创新中心领域，我们可以看到许多新兴 公司将开始在这一领域创业。电竞和电子游戏 开发会成为马耳他未来的新领域，马耳他希望 成为这一行业的先行者，并将其融入到我们的 数字经济领域。

我还鼓励其他政府跟随马耳他政府的脚步， 将数字化纳入到公共部门战略的一部分。这 样做是为了减少官僚主义并改善所有公民应 享有的服务。

自上任以来，我一直致力于增强和发展电竞行 业的出色成绩。作为一个非常先进且精通技术 的国家，通过多元化进一步巩固经济投资组合 并使其保有复原力，这不仅我们的利益，也是 新的利基行业必须提供的。

要不是COVID-19，马耳他原定在今年4月举办 最大的国际电竞比赛之一，这场比赛将连接多 个区域化联盟成为一个全球联盟。

如果4月的活动顺利举成，会有大量的玩家来 到我国，而且每个游戏玩家在这一领域都享 有国际声誉。

尽管疫情带来了许多影响，但它促进了数字经 济行业（尤其是电竞和电子商务）的整体收益。 这些挑战成为了在不久的将来将马耳他塑造 成“电竞中心”的动力。实际上，我们正在进行 磋商，以了解如何成功实施，并加强在这个不 断发展的产业中，与各关键利益者的合作。 这是所有人都能共同参与的旅程。我期待与所 有感兴趣的各方进行进一步的合作，每个人都 可以分享这一成功。

"我还鼓励其他政府跟 随马耳他政府的脚步， 将数字化纳入到公共 部门战略的一部分”

Regulatory Stability & Innovation

HOW DID YOU GET INTO THIS SPACE, CAN YOU ELABORATE ON WHAT YOU CURRENTLY DO?

My background is in the telecoms industry - I have 13 years of experience with one of the largest operators in the world. But, after such a long time in that industry, the opportunity to embark on a completely new adventure came along whilst I was working in Milan with the same telecoms operator.

The gaming industry was always interesting, especially for a country like Malta which has been one of the first countries to regulate online gaming. I joined the MGA (Malta Gaming Authority) as the COO (Chief Operating Officer) in 2014, then moved on to take the role of CRO (Chief Regulatory Officer) in 2016, and then eventually got appointed CEO (Chief Executive Officer) in 2018.

Throughout the past six years, the MGA continued focusing all its efforts towards ensuring that licensed entities operate in compliance with the laws and regulations governing this industry, protecting the vulnerable, and keeping gaming fair and free from crime. This was coupled with an increased focus on international collaboration with fellow regulators.

WHAT ARE THE MAJOR TRENDS OR INNOVATIONS SET TO SHAPE THE IGAMING MARKET OVER THE NEXT FEW YEARS?

The frequency of mergers and acquisitions we have seen over the past years will most probably keep on with the same momentum in the next years as licensed operators adapt to the new regulatory and compliance realities.

As to innovation, with how saturated the market currently is, disruptors need to be extra creative nowadays. Whilst we

are used to seeing new products catching the wave every few years, as we’ve seen with fantasy sports and betting on lotteries, I think that in 2020, operators will be looking at how they can distinguish themselves from the rest.

Player retention via gamification is something that we will be keeping an eye on to ensure that our controls and regulations stand up to the test of such innovative techniques.

WHAT ARE THE BIGGEST CHALLENGES THE INDUSTRY WILL NEED TO NAVIGATE IN 2020?

As our new regulatory framework turns two years old, our expectations from licensees are even higher, especially when it comes to AML. There has been more than sufficient time for operators to upgrade and adjust, hence our scrutiny will reflect the maturity we expect from our licensees’ compliance framework.

Internationally, however, the biggest challenge will be market access. As more EU countries and also more US States create regulatory frameworks for online gambling, the more challenging it will become for operators to remain active and compliant in all the relevant markets.

“I think that in 2020, operators will be looking at how they can distinguish themselves from the rest”

监管的稳定性和革新的创造力

您是如何进入这个领域的？您能详细说明您当前的工作吗？ 我拥有电信方面的背景——我在全球最大的运营商之一有着 13年的工作经验。但是，在米兰的同一家电信运营商工作时， 一次机会让我在该行业这么久之后，踏上了一场全新的冒险。

博弈行业一直很有意思，尤其是对于像马耳他这样的国家而 言，马耳他是最早监管在线游戏的国家之一。我于2014年加 入MGA（马耳他博弈管理局）担任首席运营官（COO），然后于 2016年担任首席监管官（CRO），最终于2018年被任命为首席 执行官（CEO）。

在过去的六年中，MGA一直将所有精力集中在确保合法运营 商遵守该行业的法律和法规，保护弱势群体，保持博弈的公平 性且没有犯罪。与此同时，也越来越重视与其他监管机构进行 国际合作。

在接下来的几年中，塑造IGAMING市场的主要趋势或创新有 哪些？

随着持牌运营商适应新的监管和合规的现实情况，我们在过去 几年看到的并购的频率很可能会在未来几年保持相同的势头。

关于创新，随着市场的饱和程度，当今的颠覆者需要更具创造 力。尽管我们习惯于每隔几年就会看到新产品风靡一时，就像 我们在梦幻体育和彩票博弈中看到的那样，但我认为，2020 年，运营商将会专注于如何让自己脱颖而出。

通过游戏化保留玩家是我们将一直关注的事情，以确保我们的 管控和法规经得起此类创新技术的考验。

2020年该行业需要应对的最大挑战是什么？ 我们新的监管框架已经确立两年了，我们对持牌人的期望越 来越高，尤其是在反洗钱方面。运营商有足够的时间进行升级 和调整，因此我们的审查将反映出我们对持牌运营商的合规 性期待。

而在国际上，最大的挑战将是市场准入。随着越来越多的欧盟 国家以及美国各州建立监管框架，运营商在所有相关市场中保 持活跃和合规性将面临更大的挑战。

“我认为，2020年，运营商将会 专注于如何让自己脱颖而出”

Adaptability, Growth & Empathy

HOW DID YOU GET INTO THIS SPACE, CAN YOU ELABORATE ON WHAT YOU CURRENTLY DO?

Since 2018 I’ve been running the GamingMalta Foundation, a non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA). Tasked with the remit of promoting Malta as a centre of excellence in the digital and remote gaming sector globally, we are also responsible for liaising with the local relevant authorities to improve Malta’s attractiveness as a jurisdiction and enhance the ecosystem surrounding the gaming industry.

Mostly, we take a broader view of the gaming sector with a focus on iGaming, eSports and Video Gaming.

WHAT ARE THE SIGNIFICANT TRENDS OR INNOVATIONS SET TO SHAPE THE IGAMING MARKET OVER THE NEXT FEW YEARS?

We now have to look at that question from a “pre-COVID-19” world and a “post-COVID-19” world. Major crisis such as COVID-19 creates changes in behaviour and a shift in thinking about the industry.

This includes dealing with new policies, work practices such as remote working, and, more importantly, being customercentric organisations focusing on how customer behaviour is changing, if at all. Unfortunately, this could lead to innovation taking a back seat for the time being since organisations need to address a plethora of changes and new realities.

On the other hand, I firmly believe the online casino industry is strong and sustainable, and stakeholders must continue ongoing collaboration to ensure a heightened level of responsible gaming is maintained throughout COVID-19 imposed lockdown and beyond in the so-termed new normal.

I call it the time when the sector comes of AGE – ADAPTABILITY, GROWTH AND EMPATHY. But the sector needs to look beyond COVID-19, and prepare a mindset and business models for that.

ESPORTS' POPULARITY HAS BEEN INCREASING EXPONENTIALLY YEAR ON YEAR, PARTICULARLY THE PROFESSIONAL CIRCUITS AND DEVELOPERS OUTSIDE OF ASIA. HOW DO YOU SEE THE SECTOR GROWING IN THE COMING YEARS?

I still believe that eSports is a big opportunity for the industry but only if handled correctly.

One would need to tackle it the right way by understanding the eSports product and, more importantly, diving more deeply into understanding the eSports community, which ultimately fuels this sport. The sector must accept that eSports is a different animal to other sports and a one size fits all approach will lead to failure.

GamingMalta is working closely with the local eSports community which enjoys a growing and bustling ecosystem together with internationally renowned organisations like ESL to fuel this vertical in Malta.

Of course, eSports itself is hardly unaffected with live events also being cancelled, but these saw competitions and influencers alike returning to the roots of the industry and streaming online, allowing fans stuck at home easy access to a constant flow of entertainment.

If this crisis has taught us anything about eSports, it's the industry's resilience. No matter the state of affairs in the world, as long as there is a reliable internet connection, you can be assured that someone will be gaming through it.

“No matter the state of affairs in the world, as long as there is a reliable internet connection, you can be assured that someone will be gaming through it”

您是如何进入这个领域的？您能详 细说明目前正在做的工作吗？ 自2018年以来，我一直运营由马耳他 政府和马耳他博弈管理局（MGA）成 立的非营利基金会GAMINGMALTA FOUNDATION。我们的任务是在全 球范围内推动马耳他成为数字和远 程游戏领域的卓越中心，我们还负责 与当地有关当局保持联系，以提高马 耳他作为司法管辖区的吸引力并改 善博弈行业周边的生态系统。

通常，我们将重点放在IGAMING、电 竞和电子游戏上，从而对博弈领域 有更宏观的了解。

另一方面，我坚信在线赌场业势头 强劲且是可持续发展的，利益相关 者必须继续进行持续的合作，以确 保在整个COVID-19疫情封锁期间 以及在之后所谓的新常态下保持高 度负责任的博弈。

我称其为具有“适应性、增长和共 鸣”的行业时代的来临。

但是行业不能将目光局限于 COVID-19疫情期，需要在思维方式 和商业模式方面做好准备。

电竞的知名度逐年呈指数增长，尤 其是亚洲以外的职业巡回赛和开 发商。您如何看待未来几年该行业 的增长？

我仍然相信电竞对行业来说是一个 巨大的机会，但前提是要正确对待。

人们需要通过了解电竞产品，更重 要的是要更深入地了解电竞社区，

才能以正确的方式对待这一问题， 从而推动这项运动的发展。业界必 须承认,电竞不同于其他体育运动， 一概而论的方法将导致失败。

在未来几年内，将有哪些塑造 IGAMING市场的重大趋势或创新？ 现在，我们必须从“ COVID-19疫情 之前”和“ COVID-19疫情之后”这两 个角度来看这个问题。

诸如COVID-19疫情之类的重大危 机造成了行为的改变以及对行业的 看法的转变。

这包括应对新政策以及远程操作等 工作习惯，更重要的是成为以客户为 中心的组织，如果可以的话，重点关 注客户行为正在发生怎样的变化。

不幸的是，由于组织需要应对众多 变化和新的局面，因此暂时可能需 要将创新放在次要地位。

GAMINGMALTA与当地的电竞社区 紧密合作，该社区拥有一个日益发 展且繁华的生态系统，并与ESL等国 际知名组织一起为马耳他的这一垂 直行业提供动力。

当然，电竞本身也受到了疫情影响, 一些现场活动被取消，但是这些比 赛和受到影响的人士都回归到行业 的传统根源模式,进行在线直播,从 而使被困在家里的粉丝们可以轻松 观赏源源不 绝的娱乐内容。

如果这场危机能够给我们提供一些 有关电竞行业的启示，那就是该行业 的复原力。无论世界的状况如何，只 要有可靠的互联网连接，就可以确保 有人通过互联网进行游戏。

“无论世界的状 况如何，只要有 可靠的互联网连 接，就可以确保 有人通过互联网 进行游戏”

不仅是一个展台

WORDS BY REBECCA BARBARO SANT

REBECCA BARBARO SANT IS THE FOUNDER OF THE AUTHENTIC BRIEF, A CONSULTANCY THAT AIMS TO SUPPORT THE CREATIVE PROCESS BY PROVIDING MARKETING SOLUTIONS THAT ARE WHOLLY TAILORED TO A BRAND’S UNIQUE DNA. SHE FOCUSES ON CREATING AN EMOTIONAL ENGAGEMENT BETWEEN COMPANIES’ PRODUCTS AND THEIR CLIENTS BY TAPPING INTO A NICHE AREA OF THE BRANDING MARKET.

REBECCA BARBARO SANT是THE AUTHENTIC BRIEF公司的创始人， 该咨询公司旨在通过提供完全根据 品牌独特的基量身定制的营销解决 方案，作为创意的支持。她致力于挖 掘品牌市场的利基领域，在公司产 品与客户之间建立情感互动。

The primary goal and intention of a brand is to visually elaborate and expand upon any one company’s journey. Interestingly, throughout my career, I have found that numerous start-ups, companies, marketers, and designers still bring up the common misconception that the terms “brand” and “logo” are synonymous.

The distinction is that, whilst a logo is a symbol or a design adopted by an organisation to identify its products, it is the brand that creates a means of connecting with one’s audience. This can and is done by taking advantage of the five complex human senses.

Think about this within the context of a church or some form of authoritative building which is designed to inspire awe and wonder.

The architectural design of a church helps create an experience that takes advantage of the five senses individually – the sixth sense being the aforementioned connection that is created with the audience through the emotions they feel when coming into contact with it. This creates that instinctual need to return and the further spreading of their experience with other people.

品牌的主要目标和意图，是从视觉上描述并开拓 一家公司的历程。有趣的是，在我的整个职业生 涯中，我发现许多初创公司、企业、营销人员和 设计师仍然存在一个普遍的误解，即认为“品牌” 和“标志”是同义词。

这二者的区别在于，标志是组织用于识别其产品 所采用的象征或设计，而品牌则是一种与大众建 立起联系的方式。这可以并且是利用五种复杂的 人类感官来实现的。

想想那些为了激发敬畏和惊叹的教堂或权威性 建筑吧！ 教堂的建筑设计有助于创造一种可以分别利用 五种感官的体验——第六种感官是当大众接触建 筑时，通过他们产生的情感而与大众建立起的前 面提到的那些。这建立了本能的回应需求，并与 其他人进一步传播了他们的体验。

This is how I feel about branding a stand, and to get there you must ask yourself a number of questions.

Would you like people to visit and stay? Would you like the stand to be interaction-based? Would you want your stand to act synonymous with a billboard on the side of the road where the design catches the eye and one will connect and take action?

Stand technology is a niche that is quickly innovating year on year, especially now that holding on to potential clients’ attention is harder than ever. Focusing on the intersection between design and technology can bring many advantages to businesses’ stands if done right, and will allow the important connection between all concerned parties to grow.

这就是我对打造展台的想法，为了实现这一点， 你必须问自己几个问题。

你想让人们参观并留下来吗？你希望有一个以互 动为基础的展台吗？你是否希望你的展台可以像 路边的广告牌一样，有着能够引起大众注意的设 计，与他们建立起联系并让他们采取行动？

展台技术是一个逐年快速创新的利基领域，尤其 是现在，吸引潜在客户的注意力比以往任何时候 都更加困难。如果做得好的话，专注于设计与技 术之间的交集可以为企业的展台带来很多优势， 并使所有关系人之间的重要联系得以发展。

“Think about this within the context of a church or some form of authoritative building which is designed to inspire awe and wonder”

"想想那些为了激发 敬畏和惊叹的教堂或 权威性建筑吧！”

AWAITING GAME

THE INTRODUCTION OF A BILL ON STATE REGULATION OF ACTIVITIES REGARDING THE ORGANISATION AND CONDUCT OF GAMBLING IS SET TO BRING ABOUT WIDESPREAD CHANGE TO THE UKRAINIAN GAMING LANDSCAPE. A RECOGNISED UKRAINIAN EXPERT IN THE FIELD OF LEGAL REGULATION OF GAMBLING AND SPORTS LAW, IRYNA SERGIENKO IS LEADING THE CHARGE ON BILL NO. 22-85-D. SHE SPEAKS TO KATY MICALLEF IN AN EXCLUSIVE INTERVIEW.

有关博弈组织和行为活动进行国家监管的法案的提出将给乌克兰的博弈业带来 广泛的变化。IRYNA SERGIENKO是乌克兰公认的博弈和体育法法律规制领域的专 家，目前正在负责第22-85-D号法案的事宜。KATY MICALLEF对她进行了独家专访。

HOW WOULD YOU ASSESS THE CURRENT STATE OF THE CIS GAMBLING MARKET, WHAT DO THE NEXT FEW YEARS LOOK LIKE?

While the majority of CIS countries have regulated their national markets for many years, Ukraine continues to be a grey area in the region. Because of national regulatory restrictions and logistics limitations, it is hardly possible to talk about the common CIS gambling market. However, Belarussian casinos attract many Russian and Ukrainian players, as well as online gambling operators which have players from other CIS countries.

您如何评估独联体博弈市场的当前状 况，未来几年的情况如何？

尽管大多数独联体国家多年来对国内市 场进行了监管，但乌克兰仍然是该地区 的灰色地带。由于国家法规的限制和物 流的局限性，很难通泛讨论的独联体博 弈市场。但是，白俄罗斯的赌场吸引了许 多俄罗斯和乌克兰玩家以及拥有其他独 联体国家玩家的线上博弈运营商。

一场等待的游戏

As a Ukrainian expert association, we are focused on legalising gambling in Ukraine. We expect that opening gambling markets in Ukraine with an effective and attractive regulatory environment for investors, both Ukrainian and international, including from CIS countries, will become the key event in the CIS region.

GAMBLING BILL NO. 2285-D PASSED THROUGH THE UKRAINIAN PARLIAMENT IN JANUARY, IT’S BEEN FRAUGHT WITH COMPLICATIONS AND HEATED DEBATE - WILL IT PASS ITS SECOND READING?

Legalisation of gambling in any country is a long-term process complicated with debates, and the Ukrainian case is not an exception. What makes the real difference from previous attempts, is that this time there is a clear political will to implement the political promise of President Zelenskyy, given last year to legalise gambling.

During lockdown, the working group of MPs continued its work with registered amendments to prepare the gambling bill for final adoption by Parliament. Considering the large amount of registered amendments, there is a big volume of proposals to the bill, as well as technical work that should be done. This week, Speaker Dmytro Razumkov, and Mr. David Arakhamia, the leader of the Parliamentary majority, announced that the bill will be included into the agenda of the next plenary week of the Parliament on 2-5 June, after its approval for a second reading by the profile Parliamentary committee.

All the signs are there for me to believe that the bill will be adopted this summer and, after taking implementation measures, that it will be applied from the beginning of 2021.

MORE THAN 3,500 AMENDMENTS HAVE BEEN PROPOSED IN THE RUN UP TO THE SECOND BILL - WHAT ARE THE BIGTICKET ITEMS?

First of all, it was clear that the bill would be significantly amended, since its original text was not perfect, and its adoption was motivated by a desire to demonstrate existence of political will and to terminate hostile competition of different approaches to legalisation.

There are two types of amendments. The numerous constructive proposals are directed towards improvement of the text, while there are also a lot of proposals directed towards preventing adoption of the bill or towards winning political points on a sensitive social issue. The most heated debated is taking place around the following topics:

• Composition and powers of the gambling commission, a new autonomous governmental authority; it is not so easy to create both an effective and non-corrupted institution.

• Decreasing size of licence fees; however, this issue is connected with drafting a separate bill on the taxation of gambling.

• Protection of players, in particular through a register of self-excluded players.

• What should be a transition period for launching the online monitoring system and connection to it of all gambling operators.

• Ensuring effective certification of gambling equipment by authoritative international laboratories.

• Location of slot machines halls: while the government is quite tolerant towards online gambling, it has tried, to the most possible extent, to remove gambling establishments from the streets.

• Organisation of the lotteries market.

HOW SLOW IS TOO SLOW, HAVE FOREIGN INVESTORS BEEN PUT OFF BY THE WAIT FOR REGULATION?

From what I can see, the answer is negative. The investors have been waiting for legalisation for more than 10 years. The investors that have a real interest in the Ukrainian market are waiting. Moreover, I think they would prefer to wait a little longer to get quality legislation. What can actually put off foreign investors, is a non-effective regulatory environment created by bad law.

COVID-19 HAS BEEN A GAME CHANGER FOR ONLINE GAMBLING, WITH A NUMBER OF VERTICALS, SUCH AS ESPORTS ENJOYING HUGE SUCCESS. HAS THE PANDEMIC CHANGED THE WAY THE LAND LIES FOR GAMBLING IN CIS, SHOULD GOVERNMENT FAST TRACK PROCEEDINGS?

The pandemic caught the whole world unawares, so I see that CIS countries meet the same challenges and opportunities as any other European countries. Lack of on-land sporting events has created a demand for online competitions, primarily eSports. This coincided with the fact that lockdown limitations put on people, who are spending much more time with computers and mobile devices and actively used e-commerce. So, the pandemic has much strengthened online gambling.

In Ukraine, quarantine has created a hole in the public coffers, which is an additional argument for the government to legalise gambling and receive additional revenues.

“In Ukraine, quarantine has created a hole in the public coffers, which is an additional argument for the government to legalise gambling and receive additional revenues”

作为乌克兰专家协会，我们致力于让博弈在乌克兰合 法化。我们希望在乌克兰开放博弈市场，为乌克兰和 国际投资者（包括独联体国家）提供有效且有吸引力 的监管环境，这将成为独联体地区的主要活动。

乌克兰议会于1月通过了第2285-D号博弈法案，但 充斥着复杂性与激烈的辩论，在这样的情况下，它会 通过二读吗？

在任何国家，博弈合法化都是一个长期的过程，并

会有许多辩论，乌克兰的情况也不例外。与以前的尝 试真正不同的是，这一次有着明确的政治意愿，可以 实施去年ZELENSKYY总统提出的博弈合法化的政 治承诺。

在封锁期间，国会议员工作组继续进行登记修正案的 工作，为议会最终通过博弈法案做准备。考虑到登记 在册的修正案很多案，该法案建议量很大，还有很多 技术工作。本周，议长DMYTRO RAZUMKOV和议会多

数党领袖DAVID ARAKHAMIA宣布，该法案将在议会 委员会二读批准后，于6月2日至5日纳入议会下届全 体会议的议程中。

所有迹象都使我相信，该法案将于今年夏天通过，并 在采取实施措施后，于2021年初开始实施。

在第二项法案之前，已经提出了3500多项修正案，其 中有哪些是重要项目？

首先，很明显的是，由于该法案的原始文本并不完美， 因此将进行重大修改，其通过的动机是希望表明政治 意愿，并终止以不同合法化方式的恶性竞争。

修正案有两种类型。很多建设性的提案旨在改进文 本，同时还有许多提案旨在防止该法案的通过，或在 敏感的社会问题上赢得政治积分。围绕以下主题进行 的辩论最为激烈：

• 博弈委员会（新的自治政府机构）的组成和权 力；建立一个既有效又不腐败的机构并非易事。

• 减少牌照费用的规模；然而，这个问题与起草 单独的博弈税法有关。

• 保护玩家，尤其是自我排斥玩家的注册机制。

• 启动在线监控系统并与所有博弈运营商建立 连接的过渡期。

• 确保国际权威实验单位对博弈设备进行有效 认证。

• 老虎机的设置：尽管政府对在线博弈颇为宽 容，但还是尽可能地将赌博场所从街头清除。

• 彩票市场的组织。

什么样的速度才算是非常慢，外国投资者是否因等待 监管而感到失望呢？

据我所知，答案是否定的。投资者在过去十多年一直 在等待合法化。对乌克兰市场真正有兴趣的投资者一 直在等待。而且，我认为他们希望等待更长的时间以 获得高质量的法律。实际上，让外国投资者感到失望 的是因糟糕的法律而造成的无效监管环境。

COVID-19一直在重塑线上博弈的游戏规则，在线 博 弈拥有许多垂直领域，例如：电竞获得了巨大的成功。 疫情是否改变了独联体国家的博弈形势的发展，政府 应否采取快速行动？

这场疫情让全世界都 措手不及，所以我看到独联体

国家面临着与欧洲其他国家一样的挑战和机遇。实 体体育赛事的缺乏促成了在线比赛（主要是电竞）的 需求。由于封锁限制，人们花更多的时间在计算机和 移动设备上，并积极地使用电子商务。因此，新冠疫情 大大加强了在线博弈。

在乌克兰，隔离造成了公共金库的空缺，这是政府将 博弈合法化并获得额外收入的另一种观点。

“在乌克兰，隔离造成了 公共金库的空缺，这是政 府将博弈合法化并获得 额外收入的另一种观点”

B E S T

EXPO 2019

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NETWORKING EVENTS

CLOSING NIGHT

SPOTLIGHT INTERNATIONAL -

PIONEERING iGAMING INNOVATORS

聚焦国际开拓性博弈创新者

We’re celebrating some of the leading innovators and gamechangers in the emerging iGaming sectors across global markets. It’s a guide to who-to-know and how they’ve shaped the industry for the future, an invaluable source focused on the up-andcoming and established minds in the emerging iGaming space

As the rate of innovation increases exponentially through technologies such as blockchain and cryptocurrencies, there’s a new line of mediums to successfully gamble on entering the space. Others have further solidified their place in the sector with years of experience informing their ideas. We put ten of the brightest minds leading their sector under the spotlight.

我们选择了全球市场上新兴IGAMING领域的领 先创新者和改变游戏规则的人。这个专题中我 们可以认识他门，并了解他们如何重塑产业的未 来，跟我们一起着眼于IGAMING领域中的新锐 和成熟的宝贵思维。

随着区块链和加密货币等技术的创新速度呈指 数级增长，新的媒介可以成功地踏入这一领域。 已有先锋者凭借多年的经验和想法进一步巩固 了自身在该领域的地位。我们选取了业内十位备 受关注的顶尖领导者。

Stephen Pair has over 20 years of experience building software systems in the financial and telecommunications industries. He has held various roles including entrepreneur, architect, manager, team lead, and developer. He closely followed developments in cryptography along with attempts at creating new electronic money and accounting systems. This background led to the formation of Bitpay.com with his business partner Tony. He holds two patents in the field of streaming analytics along with several additional filings, some of which are still pending.

STEPHEN PAIR在金融和电信行业拥有20多年构建软件系统的 经验。他担任过多项职务，其中包括企业家、软件设计师、经理 人、团队负责人和开发人员。他持续钻研密码学尝试开发新的电 子货币及会计系统。这一背景使得他与他的商业伙伴TONY建立 了BITPAY.COM。他在串流分析领域拥有两项专利，此外还有其 他专利正在申请的过程中。

TIFFANY WANG XINGYU, VICE PRESIDENT OF SPECTRUM LABS

SPECTRUM LABS副总裁

Tiffany is Vice President and Chief Strategy Officer at Spectrum Labs, a contextual AI platform set to build a safer internet. She is in charge of strategic growth, customer community and thought leadership of brand safety and internet health. She is an investor and advisor in blockchain, AI and quantum computing startups. She is also a Partner at Tribe, leading investor relations in the US. Tiffany created the Internet Health Project – internethealthproject.com –you can follow her learnings along the journey of building internet health or, more precisely, shaping humanity in the new normal.

TIFFANY是SPECTRUM LABS的副总裁兼首席战略官，SPECTRUM LABS是一情境式的AI平台，旨在建立更安全的互联网。负责战略发 展、客服社群以及品牌安全和互联网健康指数的主要领导人。她是 区块链、人工智能和量子计算初创公司的投资者和顾问同时也是 TRIBE的合伙人，负责美国的投资者关系。TIFFANY创建了互联网健 康指数项目——INTERNETHEALTHPROJECT.COM——在她的指导 之下，您可以创立一个拥有极高健康度的互联网络，更准确的说，你 可以在这个新的使用者时代塑造一个更人性化的互联网络。

STEPHEN PAIR, CO-FOUNDER, CEO OF BITPAY BITPAY联合创始人兼首席执行官

Ulrik Bengtsson is the Group CEO of William Hill, where he started out as the Chief Digital Officer of the company. His background is in digital consumer services, having worked with, and lead, companies such as Modern Times Group, Viasat Broadcasting in Sweden, and Telenor amongst others. When taking on the CEO role at William Hill, he lauded the opportunity to drive online growth in the UK and internationally, growing a scale US business, remodelling retail, and delivering their Nobody Harmed ambition.

ULRIK BENGTSSON是WILLIAM HILL集团的首席执行官，他最初是该公司的首

席数字官。他拥有数字消费者服务领域的工作经历，曾领导并与MODERN TIMES GROUP，瑞典VIASAT BROADCASTING和TELENOR等公司合作过。在WILLIAM HILL 担任首席执行官一职时，他抓住机会推动英国和国际范围内的在线增长，扩大美国业 务规模，重塑零售业并实现他们的NOBODY HARMED（没有人受到伤害）的雄心壮志。

马耳他博弈管理局首席执行官

Heathcliff Farrugia is the CEO of the Malta Gaming Authority, the gaming control board of Malta that regulates most forms of gambling in the country. Farrugia has worked with the MGA since 2014 when he joined as the COO, after which he was appointed the CRO in 2016, and subsequently the CEO in 2018. He made the move to gaming after spending over 13 years in the telecoms industry, having occupied various management positions.

HEATHCLIFF FARRUGIA是马耳他博弈管理局（MALTA GAMING AUTHORITY）的首席执行官，马耳他博弈管理局负责监管该国 大多数形式的博弈行为。FARRUGIA自2014年加入MGA工作以 来，一直担任首席运营官，2016年，他被任命为首席风险官，随后 于2018年出任首席执行官。他在电信行业有着13年以上的从业 经历，之后转向博弈行业，并担任过多个管理职位。

WILLIAM HILL首席执行官

ULRIK BENGTSSON, CEO OF WILLIAM HILL

HEATHCLIFF FARRUGIA, CEO OF MALTA GAMING AUTHORITY

SUNCITY GROUP HOLDINGS主席兼执行董事

Alvin Chau is the Chairman and Executive Director of Suncity Group Holdings, a position he holds along with having established Suncity Group in 2007. Chau and Suncity have recently been granted a license for its Vietnamese integrated resorts, Hoiana which is valid until December 2080. He said that the Casino Operating Licence will visualise his re-imagination of Suncity. “This is a very exciting time to witness my vision for Suncity to sprout from ground zero into a truly integrated resort company – a true metamorphosis for Suncity,” he had noted.

ALVIN CHAU自2007年SUNCITY GROUP成立之初，即是该集团的 主席兼执行董事。CHAU和SUNCITY集团最近获得了其在越南一座 名为HOIANA的综合度假村的运营许可证。有效期至2080年12月。 他表示随着赌场运营许可证的取得，完全实现了他对SUNCITY未 来的展望。能够见证SUNCITY从无到有，慢慢实现我的展望，直到 现在，终于蜕变成一个真正的综合度假村，实在是一件非常振奋人 心的喜事。

HENRIK TJÄRNSTRÖM, CEO OF KINDRED GROUP

KINDREDGROUP首席执行官

Henrik Tjärnström is the CEO of Kindred Group, a position he stepped into in 2010 after having held the position of CFO of the same group since 2008. He also joined the Board of Directors in 2003 prior to becoming CFO. Before joining the Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008. Tjärnström has touted the US market as a major opportunity for their long-term plan.

HENRIKTJÄRNSTRÖM是KINDRED GROUP的首席执行官，自

2008年以来一直担任该集团的首席财务官一职，不久即于2010年 担任该职位。在成为首席财务官之前，他还于2003年加入了董事 会。在加入KINDREDGROUP之前，他在2001年至2008年期间担任 SKANSKA INFRASTRUCTURE DEVELOPMENT AB的高阶财务经 理。TJÄRNSTRÖM将美国市场视为他们长期计划的主要机遇。

ALVIN CHAU, CHAIRMAN, EXECUTIVE DIRECTOR OF SUNCITY GROUP HOLDINGS

Hugo Baumgartner is the COO of RCT Gaming, where he has been working for the better part of the last two decades. He began in 1997, working as the Director of Operations, before being appointed the International Business Development Manager, until he was made COO in 2010. On Brazil, he has noted that whilst poker is making progress, sports betting is the next step for the industry.

HUGO BAUMGARTNER是RCT GAMING的首席运营官，在过去二十年的 大部分时间里，他一直在这里工作。他于1997年开始担任运营总监，之后 被任命为国际业务发展经理，直到2010年被任命为首席运营官。关于巴 西，他指出，尽管扑克业在取得进步，但体育博弈是该行业的下一步。

Andrea Domingo is the current Head of PAGCOR and is a former member of Philippines’ President Rodrigo Duterte’s campaign team, where she helped organize volunteer groups. She previously served as head of the Bureau of Immigration, as a congresswoman from Pampanga in the mid-1990s and as CEO of the Philippine Reclamation Authority within the Public Works Department. The Board of Directors for PAGCOR officially announced their approval of the strategic partnership proposal that will take place with SiGMA, noting that the collaboration will encourage regional and international investment in the Philippines.

ANDREA DOMINGO是PAGCOR的现任负责人，并且曾是菲律宾总统 RODRIGO DUTERTE的竞选团队中的一员，在该团队中主要负责组 织义工团。她还曾担任过移民局局长，20世纪90年代中期担任邦板牙 省（PAMPANGA）的议员，并担任公共工程部菲律宾造陆署首席执行 官。PAGCOR董事会正式宣布批准与SIGMA达成的战略伙伴关系提议，并 指出合作将鼓励在菲律宾的区域和国际投资。

HUGO BAUMGARTNER, COO OF RCT GAMING

ANDREA DOMINGO, CHAIRPERSON OF PAGCOR

RCT GAMING首席运营官 ANDREA DOMINGO，PAGCOR主席

DENISE COATES, CO-FOUNDER, CEO OF BET365

BET365首席执行官兼联合创始人

Denise Coates is a Co-Founder and CEO of the online gambling giant Bet365. Coats purchased the Bet365.com domain in the year 2000, and the rest is history. Following the publication of the report of the financial year ended March 2019 last December, Coats explained that 2020 will be dedicated to working “with other operators and regulators on raising standards across the industry, in a shared endeavour to make gambling safe for all”.

DENISE COATES是在线博弈巨头BET365的首席执行官兼联合创始人。COATS于 2000年注册了BET365.COM的网域名称并且持续的运营至今。随着公司公开了其 自去年12月至2019年3月的财务年报之后，COATS表示，“2020年公司将致力于与 其他运营商和监管机构合作，提高整体行业的标准，共同努力为所有人提供一个安 全的博弈环境” 。

GALAXY ENTERTAINMENT GROUP副主席

Francis Lui is the Deputy Chairman of the Galaxy Entertainment Group, one of the world’s leading resorts, hospitality and gaming companies. They also happen to be one of the three original concessionaires in Macau, and the Group has the largest undeveloped landbank of any concessionaire in Macau. Lui also enjoys various prominent positions on a number of boards within the region and other companies, and has most recently been appointed the deputy on the Council of the Macau Institute for Tourism Studies.

FRANCIS LUI是GALAXY ENTERTAINMENT GROUP的副主席，该集

团是全球领先的度假村、酒店和博弈公司之一。而他们刚好也是澳 门最初的三家特许行业运营公司，且拥有澳门所有特许公司中最大 的未开发土地储备。吕先生在亚太地区及其他公司的多个董事会中

均担任重要职务，最近被任命为澳门旅游学院校董会副主席。

FRANCIS LUI, DEPUTY CHAIRMAN OF GALAXY ENTERTAINMENT GROUP

Wilfred Velasco is the CEO of LatamWin Group, who have recently been accredited with the prestigious GLI 19 certification. Velasco has noted that for the past seven years, they have put incredible efforts into becoming the leading technology provider for the Latin American gaming industry. They have been working hard to fulfil their customers’ needs and have been giving them advice ever since the beginning of their project.

WILFRED VELASCO是LATAMWINGROUP的首席执行官，该集团最 近获得了GLI 19权威认证。VELASCO表示，在过去的七年中，他们付 出了令人难以置信的努力，成为拉丁美洲博弈行业的领先技术供应 商。自项目启动以来，他们一直在努力满足客户的需求，并一直向他 们提供建议。

MELCO RESORTS＆ENTERTAINMENT董事长兼首席执行官

Lawrence Ho is the Chairman and CEO of Melco Resorts & Entertainment where he oversees the companies’ vision and strategy, forging the way ahead in global gaming and entertainment. Taking over Melco International in 2001, Lawrence commenced a decade-long transformation of the business into a pioneering leisure and entertainment group. He started leading Melco Resorts & Entertainment in 2004, with a clear vision to create a brand new style of Integrated Resorts. Ho and Melco are currently working towards developing an integrated resort in Yokohama, Japan.

LAWRENCE HO是MELCO RESORTS＆ENTERTAINMENT的董 事长兼首席执行官，他负责监督公司的愿景和战略，引领公司在 全球博弈和娱乐领域 的潮流中前进。LAWRENCE于2001年接管 MELCO INTERNATIONAL便始了长达十年的业务转型，之后成 为了一家开创性的休闲娱乐集团。他于2004年开始领导MELCO RESORTS＆ENTERTAINMENT，并且拥有创建全新风格的综合度 假村的明确愿景。HO和MELCO公司目前致力于开发日本横滨的综 合度假村。

WILFRED ADELSDOFER VELASCO, CEO OF LATAMWIN GROUP

LAWRENCE HO, CHAIRMAN, CEO OF MELCO RESORTS & ENTERTAINMENT

LATAMWIN GROUP首席执行官

FERNANDO SAFFORES, FOUNDER & DIRECTOR OF FOCUS GAMING NEWS

FOCUS GAMING NEWS创始人兼经理

Fernando Saffores is the Found and Director of Focus Gaming News, a daily digital newspaper dedicated to international gaming executives. The daily newsletter features news on regulation, legislation, casino, sports betting and online gaming, as well as reports on the latest products and trends, interviews with key specialists, and much. There is also Focus Latin America and Focus Asia Pacific - two daily releases focusing exclusively on these specific markets.

FERNANDO SAFFORES是FOCUS GAMING NEWS的创始人兼经理，这是 一家专注于为国际博弈业高管提供每日资讯的数字报纸。每日时事包括有 关法规、立法、赌场、体育博弈和在线游戏的新闻，以及有关最新产品和趋 势的报告，与专家的访谈以及许多其他内容。还有聚焦拉丁美洲及亚太地 区两个板块——专门针对这些特定市场，每天固定发布两则新闻。

STANISLAV SILIN, CO-FOUNDER, CEO OF ALTENAR

ALTENAR联合创始人兼首席执行官

Stanislav Silin is the CEO and co-founder of Altenar. Altenar has just launched the second version of its sports betting platform, which enables it to serve operators on a global level in a more efficient manner, with the ability to blend content from different data providers in a more fine-tuned fashion. Furthermore, it is developed using the latest technologies and embraces hybrid cloud infrastructure, with massive scalability and geo-distributed deployment using containers in the public cloud.

STANISLAV SILIN是ALTENAR的首席执行官兼联合创始人。ALTENAR 刚刚推出了其体育博弈平台的第二个版本，这使该公司能够以更有效 的方式在全球范围内为运营商提供服务，并能够以更精细的方式融合 来自不同数据供应商的内容。此外，它的开发使用了最新的技术，并且 包含了混合云基础架构，并利用公共云中的容器实现大规模可伸缩性 和地理分布式部署。

AYRE GROUP创始人

Calvin Ayre is an entrepreneur, philanthropist, and a fierce advocate for Bitcoin SV (BSV). He initially founded Bodog before taking a step back and launching the Ayre Group which focused on venture capital and Bitcoin, amongst other things, and the Calvin Ayre Foundation. More recently on the My Big Break Almost podcast, Ayre explained that he is getting involved with technology related to wellness. He noted that customised diets and supplements based on an individuals’ needs will be the next point of interest – particularly by testing a person’s genome and getting all of their bodily indicators.

CALVIN AYRE是一名企业家、慈善家，同时也是比特币SV（BSV）的 拥护者。他最初创建了BODOG之后，便回头成立了专注于风险投 资和比特币的AYRE GROUP以及CALVIN AYRE FOUNDATION。最 近，在《MY BIG BREAK ALMOST》播客中，AYRE表示说他目前正在 参与和健康相关的技术。他表示，根据个人需求定制饮食和补品将 是下一个吸引点，特别是通过测试一个人的基因组并获取其所有身 体指标。

APAC ARISTOCRAT总经理

Lloyd Robson is the General Manager of APAC Aristocrat, a leading provider of gaming solutions who are licensed in 240 gaming jurisdictions and operate in 90 countries around the world. He rose through the ranks from when he began as a Sales Manager in 2016, followed by his appointment to Sales Director of the Asia Pacific region, until his eventual move to General Manager. He recently pointed out the importance of industry participants working together in trying times.

LLOYD ROBSON是APAC ARISTOCRAT的总经理，该公司是领 先的博弈解决方案供应商，在240个游戏管辖区中获得许可，并 在全球90个国家/地区运营。他从2016年担任销售经理，随后被 任命为亚太地区销售总监，最终担任总经理一职。他最近指出行 业参与者在艰难时期共同努力的重要性。

LLOYD ROBSON, GENERAL MANAGER OF APAC ARISTOCRAT

CALVIN AYRE, FOUNDER OF AYRE GROUP

DAN TAYLOR, CEO OF PADDY POWER BETFAIR

PADDY POWER BETFAIR首席执行官

Dan Taylor was appointed CEO for Europe of Paddy Power Betfair in 2018, after he held the position of Managing Director of the company’s UK & Ireland operations. He was made responsible for the Paddy Power and Betfair brands across all channels and geographies outside of the USA. Earlier this year, Taylor attended a House of Lords Select Committee tasked with investigating the Social and Economic Impact of the Gambling Industry where he noted that there are significant differences between consumer transactions undertaken in retail and online wagering environments.

继担任公司在英国和爱尔兰的业务执行董事一职后，DAN TAYLOR于2018年被任命

为PADDY POWER BETFAIR欧洲区首席执行官。他负责美国以外所有渠道和地区的 PADDY POWER和BETFAIR品牌。今年年初，TAYLOR参加了上议院特别委员会，负责 调查博弈业对社会和经济的影响，他指出在线下和在线投注环境下所进行的消费者 交易行为之间存在着重大差异。

ENRIQUE K. RAZON, JR, CHAIRMAN OF BLOOMBERRY RESORTS

BLOOMBERRY RESORTS主席

Enrique Razon is the Chairman of Bloomberry Resorts, the developer of Solaire Resort and Casino, apart from also being the Chairman and CEO of the International Container Terminal Services, Inc. Earlier this year, Bloomberry Resorts had announced its intent to make additional future investments in the interest of enhancing shareholder value. The investments will be considered within a broader universe of possible opportunities which include gaming, hospitality, and other non-gaming assets.

ENRIQUE RAZON是SOLAIRE RESORT AND CASINO的开发商，以

及BLOOMBERRY RESORTS的主席此外他还是INTERNATIONAL CONTAINER TERMINAL SERVICES，INC.的主席兼首席执行官。今 年早些时候，BLOOMBERRY RESORTS宣布有意进行更多未来投资 以提高股东价值。将会考虑更广泛的潜在机会，包括博弈、酒店和其 他非博弈的行业。

Raoul Behr is the CEO of the e-Management Group, a dedicated business division of HBM Group where they are a leading specialised turnkey provider of Business Support & Corporate Services to the Online Gaming Industry. HBM Group is an independent international financial service provider who assist in the formation and management of companies, foundations, trusts and other legal entities for international businesses and individuals, ensuring compliance with local and international rules and legislation.

RAOUL BEHR是E-MANAGEMENT GROUP的首席执行官，该集团

是HBM GROUP旗下的业务部门。是在线博弈行业业务支持和企业 服务的领先专业整套解决方案的供应商。HBM GROUP是一家独立

的国际金融服务供应商，为国际企业和个人提供公司、基金会、信托 或法人的组建及管理服务，并确保遵守当地和国际条例和法规。

Paul Newson is the President of the International Association of Gaming Regulators, a forum in which gaming regulators from around the world exchange views and information. He is also a Trustee for the New South Wales Responsible Gambling Fund. He also founded and directs www.regulatorymandarin.com a public policy and regulatory practice consultancy.

PAUL NEWSON是国际博弈监管协会（INTERNATIONAL ASSOCIATION OF GAMING REGULATORS）的会长，该论坛是提供 世界各地的博彩监管者交流看法和信息的论坛。他同时兼任NEW SOUTH WALES RESPONSIBLEGAMBLING FUND的理事长。此外， 他也创立并管理一家负责公共政策和监管业务咨询公司：WWW.

REGULATORYMANDARIN.COM

RAOUL BEHR, CEO OF E-MANAGEMENT GROUP

PAUL NEWSON, PRESIDENT OF THE IAGR

E-MANAGEMENT GROUP首席执行官 IAGR会长

BITPAY联合创始人兼董事长

Tony has 20 years of experience in Sales and Marketing in the Robotics and Financial industries, having worked with both Industrial Devices Corporation and Aerotech for 15 years. BitPay was founded in 2011, while Bitcoin was still in its infancy. They are currently the largest bitcoin payment processor in the world, and whilst payment processing was their first contribution to the Bitcoin ecosystem, with Bitcore they are building an open-source platform to power the next applications of Bitcoin.

TONY在机器人技术和金融行业拥有20年的销售和市场营销经验， 已经与INDUSTRIAL DEVICES CORPORATION和AEROTECH一起 共事了15年。BITPAY成立于2011年，那时，比特币还处于起步阶段。

该公司目前是世界上最大的比特币支付处理器，而支付处理是其对 比特币生态系统的首个贡献，他们与BITCORE一起正在构建一个开 源平台来为比特币的下一个应用提供动力。

SG DIGITAL的首席执行官

Jordan Levin is the Group CEO of SG Digital, who are at the forefront of the global digital gaming and sportsbook industry. He began working with the group in 2014 as the President of Interactive, before being appointed Senior Vice President of Corporate Development in 2016, and finally moving to his current position in 2018. They continue adding new features to their products, like social elements and long-term objectives.

JORDAN LEVIN是SG DIGITAL的首席执行官，该公司在全球数 字博彩和体育动力行业中处于领先地位。他于2014年开始担任 INTERACTIVE公司的总裁，之后于2016年被任命为企业发展高级 副总裁，并最终于2018年升任现职。他们继续在产品中加入新特 色，例如社交元素和长期目标。

TONY GALLIPPI, CO-FOUNDER & CHAIRMAN OF BITPAY

JORDAN LEVIN, GROUP CEO OF SG DIGITAL

RAFAEL (RAFI) ASHKENAZI, DIRECTOR OF FLUTTER ENTERTAINMENT

FLUTTER ENTERTAINMENT董事

Rafael Ashkenazi is a Consultant and Non-Executive Director of Flutter Entertainment, having most recently served as the CEO and as a member of the board of directors of The Stars Group. He previously held several other senior management positions there, including its COO and Senior VP of Strategy. Prior to this, he served in various senior management positions at Playtech, including COO and VP of Business Operations. He was part of the recently completed merger between The Stars Group and Flutter Entertainment, with mergers being somewhat of a speciality of his.

RAFAEL ASHKENAZI是FLUTTER ENTERTAINMENT的顾问兼非执行董事，最近担任

了THE STARS GROUP的首席执行官和董事会成员。他之前还曾任职过其他高级管 理职务，其中包括首席运营官和战略高级副总裁。在此之前，还曾在PLAYTECH担任 首席运营官和业务运营副总裁等高阶管理职务。他也参与了THE STARS GROUP和 FLUTTER ENTERTAINMENT的企业合并项目，而合并正是他的其中一项专业。

SUDHIR KALÉ, FOUNDER OF GAMEPLAN CONSULTANTS

GAMEPLAN CONSULTANTS创始人

Sudhir Kalé is a business consultant, speaker and educator who has worked with innumerable individuals in organisations all over the world to help them improve their offerings to employees and customers. He founded GamePlan Consultants, a boutique organisation that offers a wide variety of the aforementioned services. His academic work has been cited over 4,000 times and he has three decades of consulting and training experience, with over two hundred executive development seminars across five continents.

SUDHIRKALÉ是一名业务顾问、演讲者和教育家，他与世界各地组织中 的众多人士合作，以帮助他们改善为员工和客户提供的服务。他成立了 GAMEPLAN CONSULTANTS，一家提供上述各种服务的专业性组织。他 的学术著作被引用了4000多次，并拥有三十年的咨询和培训经验，在五 大洲举办了200多场高管培训发展研讨会。

888HOLDING首席执行官

Itai Pazner has dedicated the better part of the last 2 decades to 888holdings, where he began working as a Marketing Manager in 2001, rose through the ranks to be instated COO in 2017, and now finds himself in the position of CEO for the Gibraltar-based gambling company. With him at the helm, 888holdings is currently looking to increase its mergers and acquisitions activity in the US online gambling space, particularly due to the COVID-19 pandemic, with affected companies evaluating new options. They have also recently launched its new sportsbook platform in Sweden.

在过去20年里，ITAI PAZNER将大部分时间投入到了888HOLDINGS，他于 2001年开始担任市场经理，并于2017年晋升为首席运营官，目前在位于直布 罗陀的赌博公司担任首席执行官一职。在他的领导下，888HOLDINGS目前正 在寻求增加其在美国在线赌博领域的并购活动，特别是由于COVID-19大流 行，受影响的公司正在评估新的选择。他们最近还在瑞典推出了新的体育博 弈平台。

Peter Nolte is the CEO of Salsa Technology, recently rebranded from Patagonia Entertainment. On the rebranding, Nolte has said that it gives them the platform to expand even further across the iGaming world. He explained that Latin American culture flows through the business today, despite their global position, and Salsa Technology encapsulates their essence perfectly and will help them deliver their company’s vision of becoming the world’s best B2B developer of bespoke technology solutions for the iGaming industry.

PETER NOLTE是SALSA TECHNOLOGY（前称PATAGONIA ENTERTAINMENT）的首席执行官。关于品牌重塑，NOLTE表示，这 为他们提供了一个可以在IGAMING世界中进一步扩展的平台。他解 释说，尽管拉美文化在全球不占主导地位，但这一文化贯穿于当今 的商业。SALSATECHNOLOGY完美地抓住它的精髓，并将帮助他们 实现公司的愿景，成为全球IGAMING行业最佳定制技术解决方案的 B2B开发商。

ITAI PAZNER, CEO OF 888HOLDING

PETER NOLTE, CEO OF SALSA TECHNOLOGY SALSA TECHNOLOGY首席执行官

JEZ SAN, CO-FOUNDER OF FUNFAIR TECHNOLOGIES

FUNFAIR TECHNOLOGIES联合创始人

Jez San is originally a game programmer who founded Argonaut Software as a teenager in the 1980s. After Argonaut Software, he returned to the video game industry in 2004 by founding the online poker company PKR. He then co-founded mobile application developer and publisher Origin8 which produced iPhone and BlackBerry software. In 2017 he co-founded FunFair Technologies. FunFair Technologies is a decentralized casino provider that allows for an entire blockchain ecosystem of gambling companies to work seamlessly to create content, accept deposits and pay out winnings and commissions – all developed on the Ethereum blockchain.

JEZ SAN最初是一名游戏程序员，在20世纪80年代，少年时期 的他就创立了ARGONAUT SOFTWARE。在创立ARGONAUT SOFTWARE之后，他于2004年创立在线扑克公司PKR，重返电子 游戏行业。之后，他与人共同创立了移动应用程序开发商和发行商 ORIGIN8，其生产IPHONE和BLACKBERRY软件。2017年，他与人共 同创立了FUNFAIR TECHNOLOGIES。FUNFAIR TECHNOLOGIES

是一家去中心化的赌场供应商，它允许博弈公司的整个区块链生态 系统无缝工作来创建内容，接受存款以及支付奖金和佣金——所有 这些都在以太坊区块链上开发。

JUAN CARLOS DELLEPIANE, BUSINESS DEVELOPMENT LATAM REGION OF GLOBAL BET

GLOBAL BET拉丁美洲地区业务发展

Juan Carlos Dellepiane is heading the Business Development in the LatAm Region for Global Bet Virtual Sports. He has said that Brazil is one of the markets with the greatest potential in Latin America, and considering that Global Bet holds notable market shares around the world, Brazil is going to be an interesting development for them. Dellepiane has also shown interest in expanding to Argentina and Colombia, amongst other LatAm countries.

JUAN CARLOS DELLEPIANE是GLOBAL BET VIRTUAL SPORTS拉美地区业务发展 的负责人。他曾说过，巴西是拉丁美洲潜力最大的市场之一，考虑到GLOBAL BET在 世界范围内拥有显著的市场份额，巴西的发展将会很有意思。DELLEPIANE还表示 有兴趣扩展到阿根廷和哥伦比亚以及其他拉美国家。

AFFILIATE GRAND SLAM

SiGMA’s Affiliate Grand Slam has been a great success online, so through this feature we’ve decided to highlight what we thought were the best takes. Focusing on emerging markets and specifically the Asian market – let’s take a look at what the affiliate industry has to say!

活动在网上取得了巨大的成功，因此， 在这一期，我们决定重点介绍我们认 为的杰出人士。我们将着眼于新兴市 场，尤其是亚洲市场——让我们来看 看代理要说些什么吧！

I started the Asian market 5 years ago. I’ve opened an office in Makati from scratch and launched an operator project in China. Therefore, in general, the Asian market is familiar to me. I was lucky that I quickly got to know the right people there who helped me “cut corners” in understanding the Asian market. This market is huge in scale and in some regions active growth is still ahead, and it looks promising for me.

My main market is the CIS, in particular Russia, despite all the difficulties that are happening here - it is still a huge and interesting market for us. Yes, many people complain that it is impossible to work here, that everything is unpredictable, a lot changes very quickly, it is dangerous to concentrate on investments, etc. And all this is true, but everyone is on an equal footing, and it changes the same for everyone - so either you adapt or simply leave the market. Active movements are now taking place in Thailand and Vietnam, we have already launched a number of successful projects in these markets and we are pleased with the results.

我5年前就涉足亚洲市场。我在马卡蒂 开设了一家办事处，一切都是从零开 始，并在中国启动了一个运营商项目。

因此，总的来说，我对亚洲市场非常熟 悉。我很快就认识了一些合适的人选， 这些人为我了解亚洲市场提供了捷径， 因此我感到很幸运。这是一个规模巨大 的市场，在某些地区，积极的增长仍然 遥遥领先，对我来说，它充满了希望。

我的主要市场是独联体国家，尤其是俄 罗斯——尽管在这里遇到了重重阻碍， 但它对我们来说仍然是一个巨大而有 意思的市场。的确，很多人抱怨很多事 情在这里行不通，所有事情都是不可预 测的，变化快，专注于投资是危险的，等 等。所有这些都是对的，但是每个人都 处于平等的地位，改变对于每个人都一 样——因此你要么适应要么干脆退出 市场。我们现在在泰国和越南正在积极 行动，已经在这些市场启动了许多成功 的项目，并且对结果感到满意。

Audience Serv is currently active in 23 countries. Besides Germany, we are particularly focused on France, the UK and Italy. Moreover, we count 21 markets to our portfolio across Europe, Asia, and Oceania. Being already active in countries such as Indonesia, Malaysia or the Philippines, we noticed that emerging markets differ significantly from developed countries.

The Asian market is growing rapidly, and it brings a lot of potentials to increase revenues. Affiliate marketing should be taken into consideration when thinking about expanding to the Asian market. However, it is necessary to come up with a unique strategy for Asia, where you need a different approach to find the right business partner. In doing so, it is important to understand the variations in user behaviour and customer experience.

Compared to the western world, Asian users are primarily online using mobile devices and social media as well as influencer marketing are from much more importance. To open an affiliate channel it is also recommended to look for new opportunities, being flexible and open to new types of partnerships in order to satisfy the innovative Asian market.

AUDIENCE SERV目前活跃于23个国

家。除德国外，我们特别关注法国、英 国和意大利。此外，我们在欧洲、亚洲 和大洋洲的业务组合中共有21个市 场。我们已经活跃于印度尼西亚、马 来西亚或菲律宾等国家，但我们注意 到新兴市场与发达国家之间存在显 著的差异。

亚洲市场正在迅速增长，并为收入的 增加带来了巨大潜力。在考虑扩展至 亚洲市场时，应考虑代理营销。但是， 有必要针对亚洲制定一个独特的战 略，在亚洲，你需要采用其他方法来 找到合适的业务合作伙伴。在此过程 中，重要的是要了解用户行为和客户 体验的变化。

与西方世界相比，亚洲用户主要通过 移动设备上网，社交媒体以及有影响 力的营销更为重要。要想设立代理渠 道，我建议寻找新的机会，保持灵活性 并对新型的合作伙伴关系持开放态 度，以满足创新的亚洲市场。

RODION LONGA, OWNER AT WORLD POKER DEALS WORLD POKER DEALS所有者

There are three sites in our network – English, Russian and Spanish. Accordingly, this is all CIS, US, UK, CA, AU and a little IN. Spain itself and all LatAm for the Spanish version. At the moment, we are sawing through the entire technical part, the user interface and most of the content, in order to increase “the meat” for the competition for expensive searches. In the end, and taking into consideration our account specifics, we are looking at Brazil and Germany.

There are a lot of specifics, both in games that players prefer and in channels of attraction. For example, in China, players are attracted to offline agents. Deposits and cash-outs will flow through the player-agent-poker room chain and vice-versa. There are also features for choosing poker games. Asian players love dynamic variations with high volatility: OFC (Chinese poker), Short Deck Hold’em.

I do not have enough expertise yet with the casinos, but, obviously, the share of live games (Baccarat, Sic Bo, Craps) is higher in relation to slots than in Europe.

我们的网络有三个站点——英语、俄语和西 班牙语。因此，这覆盖了所有独联体、美国、 英国、加拿大、澳大利亚和印度的一小部分 地区。西班牙和所有拉美地区可以使用西班 牙语版本。目前，我们正在浏览整个技术部 分、用户界面和大部分内容，以增加我们的 实力，从而进行昂贵的搜索竞争。最后，针对 账户细节问题，我们正在研究巴西和德国这 两个国家。

无论是玩家喜欢的博弈还是吸引力渠道，都 涉及到很多细节问题。例如，在中国，玩家被 离线代理所吸引。存款和提款将通过玩家代理-扑克室链进行，反之亦然。还有选择扑 克博弈的功能。亚洲玩家喜欢高波动的动态 变化：OFC（中国扑克）、短牌德州。

我在赌场方面还没有足够的专业知识，但 是，与老虎机相关的现场博弈（百家乐、骰 宝、双骰子）的份额显然比欧洲要高。

We are currently working on several sites towards the Finnish, Germany, Sweden and UK markets with our core site CasinoAdvisers.com being the centre of attention. We constantly evaluate moving into new jurisdictions but right now we’re focusing on building the core business for the company. There are many markets we find interesting and want to enter but we also know the importance of being on top of your game, and with too many markets at the same time, you risk not being successful in any.

Asia is definitely part of the future for gaming, with the majority of economic growth in the coming years coming from Asia, where there will be a big appetite for online gaming. They also have a big presence for land-based casinos where a big share will move into online. But right now we are focusing on EU Markets but wouldn’t be surprised if we try our luck over in Asia in the future.

That is the great thing about SIGMA – with SIGMA including several markets at their conferences it makes it easier for us as an affiliate to get an understanding about new markets, like Asia.

我们目前正致力建立面向芬兰、德国、 瑞典和英国市场的网站，而我们的核 心网站CASINOADVISERS.COM是关 注的焦点。我们会不断评估向管辖区 转移的情况，但现在我们正专注于为 公司建立核心业务。我们发现有很多 有意思并且想要进入的市场，但是我 们也知道在竞争中处于领先地位的重 要性，并且同时拥有太多市场的风险 在于没有一个成功的市场。

亚洲绝对是未来博弈业的一部分，在 未来几年，大部分的经济增长都来自 亚洲，因为这里对线上博弈的需求很 大。他们还在实体赌场中占有一席之 地，其中很大一部分将转至线上。但目 前我们则专注于欧洲市场，不过若有 朝一日我们往亚洲市场铺点，也千万 别感到意外了。

对于SIGMA来说，这是一件好事—— SIGMA的会议覆盖了多个市场，作为 代理，这使我们更容易了解像亚洲这 样的新兴市场。

PAVEL PUDAKOV, BUSINESS DEVELOPMENT MANAGER AT FINIXIO

We focus on English-speaking countries, dominated by the US and UK who generate the bulk of our traffic. We also have a strong presence in Germany (30%+ of our revenue), particularly with crypto and technology keyword terms. Denmark and Poland are other examples where we do well. In terms of the emerging markets, if there’s a strong ROI opportunity we’ll definitely consider our options.

At Finixio we’re already witnessing an influx of traffic from India, the Philippines, Thailand, Indonesia and other Asian states. In fact, this month we just started working on our first fully dedicated South-East Asian language site, SahamOK.com. The reality of the economy right now is that most of this traffic doesn’t convert, however, its high volume and low competition.

Over the long-term horizon, Asian markets will be competing with the Western countries and Japan across many sectors. Growing Asian economies will bring prosperity to the region, along with it the purchasing power of the Asian consumers will increase dramatically, thus the conversion rates. It’s music to the ears of digital marketers. It’ll create vast marketing opportunities and I think affiliates will be the driving force behind this movement.

FINIXIO业务发展经理

我们专注于英语系 国家，以美国和英国

为主，我们大部分的流量来自那里。我们 在德国也有很强的影响力（占我们收入的 30%以上），特别是 加密货币 和技术关键 词。丹麦和波兰是其他我们表现良好的例 子。在新兴市场方面，如果有一个市场能 提供良好 的投资回报率，我们肯定会将其 列入考虑。

在FINIXIO，我们已经见证了来自印度，菲 律宾，泰国，印度尼西亚和其他亚洲国家 的流量。事实上，这个月我们刚开始着手 建立我们第一个专门的东南亚语言网站 SAHAMOK.COM。现在的经济现实是，这 些流量没有太高的转化率，流量大但是 没 有太多竞争性。

长远来看，亚洲市场将会与西方相互竞争， 日本则横跨许多领域。亚洲经济的成长会 带来该地区的繁荣，亚洲消费者 的购买力 也会跟着 大幅提升，从而提高转化率。这 对数字营销人员来说 就如同是一段美妙 的乐章 。它将创造巨大的 市场机会 而我 想代理将会成为这一切的幕后推手 。

BESTBITCOINCASINO网站经理

Our best markets are the Eastern Europe countries and Asia. These are also the regions, together with MENA and LATAM, where we see the future potential for growth. Our markets and the ones where the industry is growing faster are Asia, LATAM, MENA and others. About the UK, Sweden, Germany and other top regulated markets, we see the change coming as well, with Blockchain platforms, PF games and different ways to convert traffic.

Asia is one of our target markets and we are evidence of the changes in some key countries like Thailand and Indonesia. These markets are growing fast, changing fast and we are happy to integrate Western strategies there, for mutual beneficial campaigns with our partners.

东欧国家和亚洲是我们的最佳市场这 些地区以及中东、北非还有拉也是我 们认为未来拥有增长潜力的地区。亚 洲、拉美、中东和北非等地区是我们关 注的市场，也是该行业增长较快的市 场。在英国、瑞典、德国和其他受监管 最严格的市场中，我们也看到了变化， 包括利用区块链平台、PF游戏和不同 的方式来转换流量。

亚洲是我们的目标市场之一，我们证 明了一些重要国家（例如泰国和印度 尼西亚）正在发生变化。这些市场发展 迅速，瞬息万变，我们很愿意将西方的 策略融入到这些市场，从而与合作伙 伴开展互利互惠的活动。除此之外，我 将不会增加。

BARRY GOLDWON, WEBSITE

MANAGER AT BESTBITCOINCASINO

WHAT'S ON YOUR USER'S MIND?

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Did you already know that 11% of global internet traffic comes from online casino players? Online gambling is one industry that doesn't seem to be affected by the COVID-19 pandemic. In all regions of online gaming we’re seeing huge growth in search volumes. If you want to get a chunk of the pie, you need search engine optimisation – a term that once amounted to little more than stuffing a page full of keywords, has become an advanced science in the recent past. But let’s break it down anyway.

SEO is about two things – rankings and visibility. The relevance of SEO has come under scrutiny in recent years however it’s making a comeback as a key part of the digital marketing mix, specifically within the iGaming industry.

With Google launching a major update every year, SEO has become more complex than ever. Gone are the days of just relying on building links and publishing articles from time-to-time. There is a whole set of different elements that come into play. Readability of text, page loading speed, the relevance of content to your sector, mobile optimisation, and your branding efforts, all ought to be considered when aiming for good SEO. Keep reading for some of the ultramodern SEO developments you need to keep in mind, to stay ahead of the curve.

您知道吗，全球11％的互联网流量来自在线赌场玩 家？在线赌博是一个似乎不受COVID-19大流行影 响的行业。在所有在线博弈地区，我们看到搜索量 有着巨大的增长。如果您想获得丰厚的收益，就需 要搜索引擎优化——这个曾经只是将所有关键字 塞满整个页面的术语在最近变成了一门高级科学。 但是无论如何，让我们详细分析一下。

SEO关乎两件事——排名和可见性。SEO的相关性 近年来受到严格审查，但作为数字营销组合（尤其 是IGAMING行业）的重要组成部分，它正卷土重来。 随着GOOGLE每年发布一次重大更新，SEO变得比 以往更加复杂。仅仅依靠建立链接并不时地发布 文章的日子已经一去不复返了。有很多不同的元 素在起作用。文本的可读性、页面加载速度、内容 与您所在行业的相关性、移动优化以及您的品牌 推广工作，所有这些元素在您寻求良好的SEO时都 要加以考虑。

接下来将为您说明SEO的发展，在相关领域保持 领先。

WORDS BY SURYA MANEESH, MARKETING MANAGER FOR SIGMA GROUP SIGMA GROUP行销经理SURYA MANEESH的分享

The BERT algorithm is Google’s deep learning algorithm related to natural language processing. It helps a machine to understand what words in a sentence mean, but with all the nuances of context which help google to deliver more relevant results. Google’s BERT update is the biggest SEO in the last five years.

BERT takes into account the user’s intent whilst crawling the page. The content in your site should be simple to read by using short paragraphs, bulleting the hints, along with writing quality posts. This will be critical for search queries with ‘conversational’ language… and so keep in mind that the easier to read your content the better SEO.

2020 will finally see voice search optimisation become a key part of SEO reports. It is suggested that almost 50% of all online searches will be voicebased by year-end. Voice search through Alexa, Siri, or Google Home, are mostly taken from the featured snippet or position zero results. You can not ignore the voice search trend if you are working on a gambling website.

Two ways you can do so... Prioritising for longtail keywords, which is nothing but targeting a keyword phrase that specifically answers a user's search query rather than just a single keyword, and structuring the content on your site with appropriate bullet points/numbering.

Site speed has always had an impact on search rankings. If your site is slow then you’re generally going to have a high bounce rate and low time on site. A poor page load time will harm user experience and affect indexation on Google. Use Google Search Console to test your key webpages’ ‘Speed’ from time-to-time and get a detailed report on how you can improve it as well.

Most importantly, observe the server response time - determine how you can use an optimal hosting provider for your traffic flow. Secondly, you must additionally ensure your images are optimised to before uploading. You can use a plugin like Smush to compress your images.

Mobile-First Search is a top priority for Google; so much so that it will be launching Mobile-First indexing as its primary index by September 2020. What does that mean? Many websites have two primary versions: desktop pages and mobile pages, and up until now Google bot used desktop version to index sites and from Sep 2020 it’s going to be Mobile version.

So, if your mobile version is not identical to your desktop version in terms of content, metadata, and accessibility, you will be losing traffic and rankings. Ultimately, it's important to follow Google's recommendations and make sure your site is as indexable as possible.

5. BRANDING

Branding has become an important element for SEO. The more you build your brand, the greater your authority and trust are - the basic aspects of getting highly ranked. One factor that Google looks at carefully is brand queries. You want to make sure there is nothing negative about your brand that comes up on the first page of searches for your online casinos. You also want to make sure that all first-page searches for your brand name are filled with only your brand mentions of your brand name.

Activity on social media is a form of link building in itself. You should have a presence across multiple media platforms. Create unique content for Twitter, Reddit, Facebook, YouTube and SoundCloud. You want to position yourself as a thought leader when people search for content related to your sector.

1. BERT UPDATE

3. PAGE SPEED

4. MOBILE-FIRST INDEXING

2. VOICE SEARCH & POSITION ZERO

BERT算法是与自然语言处理相关的 GOOGLE深度学习算法。它可以帮助 机器理解句子中单词的含义，通顺易 懂。GOOGLE的BERT更新是过去五年中 最大的SEO。

BERT在抓取页面时会考虑用户的意图。您 的网站内容应使用简短的段落、项目符号 提示从而达到易于阅读的目的，并且拥有 高质量的文章。这对于使用“通顺易懂”语 言的搜索查询至关重要。因此请记住，内 容越容易阅读，搜索引擎优化就越好。

2. 语音搜索和零位

2020将最终见证语音搜索优化成为SEO 报告的关键。到2020年底，将近50％的在 线搜索将以语音为基础。通过ALEXA、SIRI 或GOOGLE HOME进行的语音搜索大部 分来自特色语音段或零位的结果。如果您 在博弈网站上工作，绝不能忽略语音搜索 的趋势。

您可以通过两种方法调整...第一，将长尾 关键词置为优先，主要回应用户搜索查询 的关键词短语而非只有单个关键词，第

二，使用适当的要点/编号来组织网站上 的内容。

网站速度一直都会影响搜索排名。如果您 的网站运行缓慢，那么通常跳出率就会很 高，而网站停留时间会很短。缓慢的页面加 载时间会损害用户体验并影响在GOOGLE

上的 索引。经常使用GOOGLE SEARCH CONSOLE测试您的关键网页的“速度”，并 获得有关如何改进它的详细报告。

最重要的是，观察服务器的回应时间——

思考如何让最佳的托管服务提供商优化流 量。其次，您还必须确保图像在上传之前已 得到优化。您可以使用SMUSH之类的插件 来压缩图像。

移动优先搜索是GOOGLE的重中之 重；GOOGLE将在2020年9月之前推出移 动优先索引，并将其作为主要索引。这意 味着什么？许多网站有两个主要版本：桌 面页面和移动页面，直到现在，GOOGLE BOT仍使用桌面版本来索引网站，但从 2020年9月开始，它将变成移动版本。

因此，如果您的移动版本在内容、元数据 和可访问性方面与桌面版本不同，那么 您将失去流量和排名。遵循GOOGLE的 建议并确保您的网站的可索引性也是很 重要的。

品牌推广已成为SEO的重要元素。建立的品牌越多，您的权威和信任就越大——这是获得高排名的基 本方面。GOOGLE仔细研究的一个因素是品牌查询。您想确保在线赌场的搜索首页上没有出现有关您 的品牌的负面信息。您同时也会希望在所有有关您的品牌名称的首页搜索中都只包含提到您品牌名 称的结果。

社交媒体上的活动本身就是建立链接的一种形式。您应该在多个媒体平台上都有业务。为 TWITTER、REDDIT、FACEBOOK、YOUTUBE和SOUNDCLOUD创建独特的内容。当人们搜索与您的行 业相关的内容时，您会希望自己被定义为一个该领域专业的先驱。

5. 品牌推广

1. BERT更新

3. 页面速度

4. 移动优先索引

MEGAMAN

超级品牌背后的他

ARNAUD SEROUR IS A WELLRESPECTED VETERAN OF THE IGAMING INDUSTRY WITH YEARS OF EXPERIENCE AND INSIGHT GUIDING HIS STELLAR TRAJECTORY AS HE LAUNCHES NEW MEGABRAND BETITON TO THE WORLD.  JOOLS MOORE CAUGHT UP WITH HIM TO LEARN MORE ABOUT THE MAN BEHIND THE BRAND.

Arnaud Serour started his career in iGaming at Playtech B2C, where he spent eight years honing his skills and making an impression on the company.  In 2014, he felt it was time for a change, moving to Aspire Global as Head of Operations, rising quickly to VP of Operations, and finally Managing Director of the B2C line, the successful Karamba brand, offering innovative slots and instant win games.

“After 5 or 6 years at Aspire Global, I decided it was time to set up my own company and my own brand. And we launched in February this year.”

The launch of Betiton marks the confluence of Arnaud’s extensive experience over many years in the iGaming industry.  It’s a combination of casino and sportsbook, providing an entertainment experience for discerning players.

ARNAUD SEROUR是 IGAMING业界备受尊敬的资 深人士，他拥有多年的经验 以及实现辉煌业绩的独到见 解，他成功地将新超级品牌 BETITON推向全球。 JOOLS MOORE有机会与他见面，以 进一步了解品牌背后的这位 资深人士。

ARNAUD SEROUR的职业生涯是从 IGAMING领域中一家名为PLAYTECH 公司 的B2C部门开始的，他在该部门花了八年时 间磨练自己的技能并给公司留下了深刻的 印象。2014年，他认为是时候做出改变了， 于是跳槽到ASPIRE GLOBAL公司担任运营 主管，之后迅速晋升为运营副总裁，最后担 任B2C品牌的常务董事，B2C是一个成功的 KARAMBA品牌，它提供创新的老虎机和即 赢博弈。

“在ASPIRE GLOBAL工作了5到6年之后，我 认为是时候成立自己的公司和自己的品牌 了。因此，我们于今年2月推出了新品牌。” BETITON的推出体现了ARNAUD融合自己 在IGAMING行业积累的多年的丰富经验。 它结合了赌场和体育博弈，为独具慧眼的玩 家提供了娱乐体验。

“It’s important to say that Betiton is a mega-brand - a gambling portal providing players with multiple gambling verticals to satisfy their interest.  Today’s players enjoy a bit of everything, so for us the focus is the value and retention of players and providing a quality experience - that’s Betiton’s ‘raison d’etre’.  We want to create a worldwide brand that will satisfy all kinds of players, and that’s why we launched with casino, live casino and sportsbook.”

Serour adds that there are more verticals to come, with Bingo launching soon.

“With Betiton we are targeting a specific audience.  We have a sober design to attract the experienced players, looking for a traditional gambling experience.  When you look at Betiton it’s clear that we want to focus on the mature marketplace for gambling.”

for Betiton was to find a solid platform partner.  Serour was keen to investigate all options, getting a better perspective on what was available, what was possible, and what constituted the best fit for the brand.  He met with as many providers as possible, keeping an open mind and weighing up the pros and cons.

“It was very important for me to go out and meet everyone, to make the best choice, and I found a lot of very good B2B platform providers. But for the vision that I have for the Betiton megabrand, Aspire Global provides the full turnkey solution that we need, and of course the existing relationships that I have with the company offer a big advantage.  While it was important to compare the various offerings and individual turnkey solutions in the marketplace, it just turned out that Aspire Global would be our ideal partner.’’

Also key to Betiton’s growing success story is a productive affiliate strategy, and Serour uses the Omarsys system, which provides full transparency and support for affiliates.

“Our relationship with affiliates is key - we understand that business cannot wait so we are always available for them seven days a week.  It’s crucial to provide transparency - all the reports, all the access, so affiliates can optimise campaigns as they wish and deliver the best traffic possible.”

SO HOW DOES THIS ALL COME TOGETHER UNDER SEROUR’S STEWARDSHIP?

I ASK WHETHER THE BINGO OFFERING IS AIMED AT A PARALLEL AUDIENCE TO THE CASINO AND SPORTSBOOK OFFERINGS. HOW DOES IT FIT WITHIN THE CORE VALUES OF THE BETITON MEGA-BRAND?

“I think Bingo helps us to target a different segment to sportsbook and casino, attracting a new audience to Betiton.   It’s also about the markets we’re looking at, as bingo can help us acquire new players in certain territories.

Making a conscious decision to focus on quality rather than quantity, another key requirement

“My day is usually about meeting people, although the recent COVID-19 lockdown means that’s via online video at the moment.  Developing strong relationships helps grow the businessmeeting with game providers, affiliates, and other operators, is the best way to stay on top and see what works best.  That’s what I love about the SiGMA event each year - it’s the perfect place to meet everyone I need to, so it’s one of the busiest times of year for me.

Betiton is only a young brand in the marketplace, but moving swiftly and already shaping up to be an iGaming tour de force.  If there’s one brand to watch in 2020, it’s this fast-paced newcomer.

“It was very important for me to go out and meet everyone, to make the best choice, and I found a lot of very good B2B platform providers”

“重要的是，BETITON是一个超级品牌——一个博弈门户网站，可 为玩家提供多种垂直赌博渠道，以满足他们的兴趣。当今的玩家 享受一切，所以对我们而言，重点是关注玩家的价值，留住他们并 提供优质的体验——这是BETITON存在的意义。我们希望创建 一个能够满足各种玩家需求的全球品牌，这也是我们推出赌场、 真人娱乐场和体育博弈的原因。”

SEROUR补充说，随着宾果游戏即将推出，还会出现更多的垂直 领域。

“我们通过BETITON将目标瞄向特定的群体。我们利用稳重的 设计来吸引有经验的玩家并寻找传统的博弈体验。当你看到 BETITON时，很明显，我们希望专注于成熟的赌博市场。” 我问道，宾果游戏产品是否着眼于与赌场和体育博弈产品的平行 群体。它如何适应BETITON这一超级品牌的核心价值？ “我认为，宾果游戏可以帮助我们针对与体育博弈和赌场定位不 同的受众群去做区别从而为BETITON吸引新的群体。 这也与我 们正在寻找的市场有关，因为宾果游戏可以帮助我们在某些领域 吸引新玩家。

做出有意识的决定，将重点放在质量而不是数量上，BETITON的 另一个关键要求是找到一个可靠的平台合作伙伴。SEROUR热 衷于研究所有选择，以更好地了解可用性、可能性以及哪些方面 最适合该品牌。他尽可能的与多家供应商进行会面，保持开放的 态度并权衡利弊。

“走出去与所有人会面从而做出最佳选择，这对我来说非常重 要，而且我找到了很多非常好的B2B平台供应商。但是对于我对 BETITON这一超级品牌的愿景，ASPIRE GLOBAL提供了我们需 要的整套解决方案，当然，我与公司之间的现有关系也提供了很 大的优势。比较市场上的各种产品和个别的整套解决方案很重 要，但事实证明，ASPIRE GLOBAL将是我们理想的合作伙伴。”

高效率的代理战略也是BETITON不断获得成功的关 键，SEROUR使用OMARSYS系统为代理提供了全方面的透明度 和支持。

“我们与代理的关系是关键——我们知道，业务不能等，因此我们 每周七天都可以为他们提供服务。透明度——包含报告和访问 权限——是非常重要的，代理可以根据需要优化宣传并提供最佳 流量。”

在SEROUR的领导下，如何将这一切融合在一起？

“我的一天通常是到处与人会面，但最近由于COVID-19疫情的 封锁，我现在都改为用在线视频的方式来完成这件事。但建立牢 固的关系有助于发展业务，与游戏提供商、代理和其他运营商见 面是保持领先并了解有效方法的最佳方式。这就是为什么我对 每年的SIGMA活动情有独钟，这里是我与需要的人会面的理想 场所，因此对我来说，这是一年中最繁忙的时间之一。

BETITON只是市场上的一个年轻品牌，但发展迅速，而且已逐渐 发展成为IGAMING领域的代表力量。如果2020年有一个品牌值 得关注，那便是这个发展迅猛的新秀。

GET SMART 变得智能

WHEN IT COMES TO SUITABLY AND EFFICIENTLY RECRUITING STAFF FOR YOUR BUSINESS, SMARTRECRUITMENT.COM HAVE BEEN BUILDING RELATIONSHIPS AND SOLVING STAFFING ISSUES SINCE THEY STARTED THE COMPANY IN 2018. JONAS CHRIGSTRÖM, FOUNDER OF SMARTRECRUITMENT.COM, WHO IS BASED IN MANILA, SPOKE WITH JEREMY MICALLEF ON HOW HE AND HIS TEAM ARE PLANNING TO TACKLE THE ISSUE OF RECRUITMENT, THE EFFECTS OF COVID-19, AND WHERE HE SEES THE SECTOR GOING IN THE FUTURE.

自从2018年SMARTRECRUITMENT.COM公司成立以来，在有效地招聘员工方面，公司一直在 建立关系并解决人员问题。公司总部位于马尼拉的SMARTRECRUITMENT.COM，创始人JONAS CHRIGSTRÖM与JEREMY MICALLEF谈了谈他和他的团队计划如何解决招聘问题、COVID-19的 影响以及该行业未来的发展方向。

In an industry that has grown exponentially over the past near-decade like iGaming, it may have been difficult for businesses to keep up, particularly with an ever-growing thirst for qualified and effective staff.

HOW DID YOU FIRST GET INTO THE RECRUITMENT SECTOR, SPECIFICALLY WITHIN THE IGAMING INDUSTRY?

I have a strong passion for supporting people in their potential future career choices and see them develop into something greater. Many of my hired candidates have gone from sales or marketing and developed into C-levels which is the best feedback that I can get.

Being from a high tech and gambling nation like Sweden, I guess it’s in my DNA, and I love this vibrant and exciting environment. Many of my closest friends have been in the industry from the early days, and, before I went into iGaming five years ago, I did recruitment work in the digital media sector for several years and I can see many similarities between these two industries.

WHAT UNIQUE REQUIREMENTS ARE NEEDED IN THE ASIAN MARKET AND HOW DO YOU AND YOUR TEAM GO ABOUT MEETING THEM EFFECTIVELY?

It’s very important to understand that we are dealing with several different markets and nationalities, cultures and languages. Culture, and especially corporate culture, is extremely important when helping companies find the right personnel. Remember – just one person, a single person, can change a whole company.

A creative person with drive that delivers out-of-thebox solutions can create a paradigm shift in a stagnated organization and give you a competitive advantage in the market. How do we find those rare pebbles? Through quality work and interpersonal skills.

Therefore, our team consists of individuals who are curious about people, cultures, and diversity, and we speak many different languages (half of our team speaks Mandarin) and have nursing personalities. People are doing business with people, not companies.

WHAT CHALLENGES DO YOU SEE CATCHING EMPLOYERS OFF GUARD WHEN HIRING IGAMING STAFF IN THE COMING YEARS?

Since the demand for human resources within the iGaming experience is much greater than the supply of people in the sector, it means that salaries are often the main tool through which you can try to attract people to your company.

This is not going to be sustainable for much longer.

Therefore, I yearn for more companies being more open and braver when hiring people who are not already working in the industry. There are many great people in sectors like

e-commerce, fintech, digital media etc. who could be great assets to the iGaming industry.

HOW HAS THE RECRUITMENT AND HIRING WORK PROCESS BEEN AFFECTED DUE TO THE COVID-19 VIRUS?

Many industries have put staff hirings on hold, but iGaming is still growing and therefore there is a high demand for our services. It's business as usual except for how the hiring process is done. Pretty much all work is now done digitally, both for us as a recruitment company and the hiring employer. You can “easily" digitise the whole process - from research, interview, skill test, assessment test, referral checks etc. And many positions are now done remotely, and most likely will be on and off for a long time ahead, even after the virus is gone.

HOW HAS SMART RECRUITMENT GROWN OVER THE YEARS, AND TO WHAT DO YOU ATTRIBUTE ITS SUCCESS?

We are still a young company, so we are growing a lot. We have re-invested our success in more team members and optimised our working tools. When we started the company, it was just my business partner Ellen Frojd and myself, and now less than two years later, we are eight of us with offices in Barcelona, Manila and Taipei/Taichung.

SmartRecruitment.com’s mission is to deliver 100% quality with passion, speed and flexibility – hence, we are not aiming to become the largest recruitment company. We are instead focusing on being the best, delivering our top candidates and, at the same time, remaining humble and hungry.

Our carefully hand-picked team is our most important asset, and I am super happy and proud of having the people we have today. Next will be to add even more market-relevant strength to our team by hiring someone who speaks Japanese and Russian.

During the interview, it becomes noticeably apparent that Jonas and his team leaves no stone unturned when locating the perfect-fitting talent, in order to enhance any corporation with ambitions and growth in mind.

In a fast-growing and dynamic sector such as iGaming, the flexibility and passionate experience of the “Smart team”, have proven to be just the right drivers to fulfil the human capital needed for the expanding industry.

“I yearn for more companies being more open and braver when hiring people who are not already working in the industry”

在像IGAMING这样的近十年来呈指数增长的行业中，企 业可能难以跟上步伐，特别是对 称职 且有效率员工的需 求不断增加。

您当初是如何进入招聘行业的，特别是IGAMING这个行 业？

我热衷于为人们未来的潜在职业选择提供支持，并看着

他们发展得更好。我录用的许多人选已经从销售或市场

营销转到了执行层，这是我所能获得的最佳反馈。

我来自瑞典这样的高科技和博弈国家，我想这是与生俱 来的，而且我喜欢这种充满活力和令人兴奋的环境。我的 许多最亲密的朋友从一开始就从事这个行业，五年前， 我进入IGAMING行业之前，我在数字媒体领域从事过几 年的招聘工作，我可以看到这两个行业之间有很多相似 之处。

亚洲市场有什么独特的要求？您和您的团队如何才能有 效地满足这些要求？

我们正在与几个不同的市场、国籍、文化和语言打交道， 了解这一点非常重要。在帮助公司找到合适的人员时，文 化，尤其是公司文化非常重要。

请记住——就是一个人也可以改变整个公司。

有创造力且能够提供现成的解决方案的人可以为停滞不 前的组织带来模式转变，并为你提供市场竞争优势。我们 是如何找到那些稀有的“鹅卵石”？即是透过具质量的工 作能力及人际关系的交往能力。

因此，我们的团队由那些对人、文化和多样性充满好奇的 个人组成，我们会讲多种不同的语言我们团队有一半的 人会讲普通话）并且具有照顾型的性格。

做生意是与人打交道，而不是公司。

在接下来的几年中，雇用IGAMING员工时，您觉得会有哪 些挑战让雇主措手不及？

由于在IGAMING领域中对人力资源的需求远远大于该行 业中的人才供应，这意味着薪资通常是公司可以用来吸 引人才的主要工具。

但这不会持续太久。

因此，我希望更多的公司在雇用不惧有相关工作经验的人 时更加开放和勇敢。很多电子商务、金融科技、数字媒体等 领域的优秀人才可能成为IGAMING行业的巨大财富。

COVID-19疫情对招聘工作产生什么样的影响？ 许多行业已暂停招聘员工，但IGAMING行业的招聘仍在 增长，因此这一行业有很高的服务需求。除招聘流程外， 一切照旧。现在，无论是作为招聘公司还是招聘雇主，所 有工作几乎都以数字方式完成。您可以“轻松”地数字化 整个过程——从研究、面试、技能测试、评估测试、推荐检 查等。

现在，许多岗位都是远程办公，即使病毒消失了，很可能 还会在很长一段时间内断断续续进行。

这些年来，SMART RECRUITMENT如何实现发展的，您 将其成功归功于什么？

我们仍然是一家年轻的公司，因此我们正在成长。

我们对更多的团队成员进行成功地再投资，并优化了我 们的工具。当我们成立公司时，只有我的商业伙伴ELLEN FROJD和我本人，在不到两年后的今天，我们已经有八个 人并在巴塞罗那、马尼拉和台北/台中设有办事处。

SMARTRECRUITMENT.COM的使命是热情、快速并灵活 地提供100％的质量，因此，我们的目标不是成为最大的 招聘公司。相反，我们专注于成为最好的公司，提供最好 的人选同时保持谦虚和野心。

我们精心挑选的团队是我们最重要的资产，我为今天所 拥有的员工感到非常高兴和自豪。下一步我们将通过雇 用会说日语和俄语的人来为团队增加市场相关方面的 优势。

在采访中，显而易见的是，JONAS和他的团队竭尽全力地 寻找最合适的人才，以增强公司的实力，这些公司富有雄 心壮志且希望获得增长。

在诸如IGAMING之类的快速发展且充满活力的行业中，“ 智能团队”的灵活性和热情的经验已被证明是满足不断 发展的行业所需的人力资本的正确推动者。

“我希望更多的公司在雇 用不惧有相关工作经验 的人时更加开放和勇敢”

MATCH, SET, GAME 比赛、设定、游戏

KATY MICALLEF SPEAKS TO DMITRY BELIANIN, CHIEF MARKETING OFFICER AT PARIMATCH INTERNATIONAL - AN ONLINE BETTING PLATFORM CONNECTING EMERGING MARKETS WITH THE WORLD OF TRADITIONAL AND NICHE BETTING.

KATY MICALLEF与PARIMATCH INTERNATIONAL首席营销官DMITRY BELIANIN进行

了对话。PARIMATCH INTERNATIONAL是一个在线博弈平台，它将新兴市场与传统和小 众博必备项目世界联系在一起。

PARIMATCH CURRENTLY OPERATES IN 15 COUNTRIES WORLDWIDE, ARE ANY NEW MARKETS ON YOUR RADAR? WHICH REGIONS SHOULD WE BE KEEPING AN EYE ON?

Parimatch is an international brand with 25 years of history and millions of users around the world. The major market for Parimatch is the CIS. Now Parimatch International is looking to expand to the regions such as Latin America and Asia. We have been present in Africa for more than five years already. We have successful operations in Tanzania, where we have PM international office, a large local team and our local brand ambassador. We used to have retail space, but now we focus only on online. Two other regions are new for us, which we have been preparing for, for a long time. We have improved and adapted the product for these markets, and have conducted extensive research and tests. 2020 will be the year of large expansion for Parimatch International, during which we want to launch in more than 10 countries.

WITH GLOBAL HOUSEHOLD NAMES SUCH AS MIKE TYSON AND MCGREGOR ALREADY ON BOARD AS BRAND AMBASSADORS, CAN WE EXPECT TO SEE ANY OTHER BIG NAMES JOIN THE FRAY THIS YEAR?

Our work with brand ambassadors is a crucial element of the company’s marketing strategy. We are pleased that our brand ambassadors are not only very recognisable in the CIS, but are also sports legends globally – including in the markets we wish to enter. We have signed Diamond Platnumz in Tanzania, and the collaboration has been very successful in establishing our presence in the country. In 2020 we plan to continue to sign other famous faces.

HOW IMPORTANT IS IT TO HAVE SUPERSTARS LIKE MIKE TYSON INVOLVED? HAVE THEY HELPED BRING SPORTS BETTING CLOSER TO TRADITIONAL SPORTS FANS UNFAMILIAR WITH THE SPORTS BETTING INDUSTRY?

Having ambassadors like Mike Tyson is a huge advantage. Not only are brand ambassadors extremely charismatic, but they are sporting icons on a global level, and they can showcase sports betting to their fan base around the world. Mike Tyson is the king of entertainment and the partnership with him allows us to affiliate our brand with the world of entertainment. Our brand has a bold and daring character and by selecting a brand ambassador who resonates with Parimatch’s values, our audience can engage more with our brand and culture.

SHIFTING REGULATORY ENVIRONMENTS HAVE BROUGHT UNCERTAINTY TO THE INDUSTRY, HAS THIS PUT OFF INVESTORS?

Regulatory issues are complex for sports betting companies, especially when operating internationally. The markets in which we operate are very young and regulation is literally being formed before our very eyes. As a young company with a dynamic team, we are agile and can adapt easily. In some cases, for example, in Tanzania, we work very closely with the Gambling Board, helping them find the middle ground between regulation and business. We devote a lot of time to working with our legal team to remain compliant, and we facilitate the regulation process in the regions in which we operate. We also present at conferences, and speak in support of ‘white gambling’.

PARIMATCH目前在全球15个国家开展业务，您是否有关 注新的市场？我们应该关注哪些地区？

PARIMATCH是一个拥有25年的历史并在全球拥有数百 万用户的国际品牌。PARIMATCH的主要市场是CIS。现 在，PARIMATCH INTERNATIONAL正在寻求扩展至拉丁美 洲和亚洲等地区。我们进入非洲市场已有五年多的时间了。 我们在坦桑尼亚的业务很成功，在这里我们有PM国际办公 室、庞大的本地团队和本地品牌大使。我们之前有零售店 面，但现在我们只专注于在线业务。长久以来，我们一直在 为两个新的地区做准备工作。我们已经针对这些市场对产 品进行了改进和调整，并进行了广泛的研究和测试。2020 年将是PARIMATCH INTERNATIONAL大规模扩张的一年， 在此期间，我们希望在10多个国家推出产品。

像MIKE TYSON和MCGREGOR这样的全球家喻户晓的人 物担任了品牌大使，我们是否可以期望今年还会有其他的 知名人士加入其中呢？

我们与品牌大使的合作是公司营销策略的关键要素。我们 感到高兴的是，我们的品牌大使不仅在CIS广为人知，而且 在全球（包括我们希望进入的市场）范围内都是体育界的传 奇人物。我们已经在坦桑尼亚签与DIAMOND PLATNUMZ 签约，并且该合作在建立我们在该国的业务方面非常成 功。我们计划在2020年继续签下其他著名人物。

让像MIKE TYSON 这样的超级巨星参与其中有多重要？他 们是否帮助拉近了体育博弈与不熟悉体育博弈业的传统 体育迷们的距离？

拥有像MIKE TYSON这样的品牌大使是一个巨大的优 势。品牌大使不仅极富魅力，而且在全球范围内都被视为 体育偶像，他们可以向全世界的粉丝们展示体育博弈产 业。MIKE TYSON是娱乐之王，与他合作使我们能够将我 们的品牌与娱乐世界联系起来。自信大胆是我们的品牌特 征，通过选择一个与PARIMATCH价值观产生共鸣的品牌大 使，我们的观众可以与我们的品牌和文化进行更多的互动。 不断变化的监管环境给行业带来了不确定性，这是否让投 资者感到失望？

对于体育博弈公司而言，监管问题很复杂，尤其是在国际开 展业务时。我们经营的市场还很年轻，并且已经在我们眼前 形成了实际上的监管。作为一家拥有一支充满活力的团队 的年轻公司，我们敏捷并且可以轻松适应。在某些情况下， 例如在坦桑尼亚，我们与博弈委员会紧密合作，帮助他们找 到监管与商业之间的中间地带。我们花费大量时间与我们 的法律团队合作，以保持合规性，并在我们运营所在的地区 促进法规流程我们也出席各种会议来公开支持「负责任的 博弈行为」”。

IN THE WAKE OF THE REPEAL OF PASPA, WILL THIS BE THE YEAR SPORTS GAMBLING TAKES OFF IN THE USA?

The USA is one of those markets which is talked about a lot. It is growing at a rapid pace, and any betting company would envy such a growth rate. However, this market is complex and has a huge number of specific requirements. Personally, I’m interested in US operators’ marketing campaigns, especially in terms of advertising. At Parimatch International, we are currently focused on other markets and regions and are not going to enter the US market in the near future, although it is very interesting.

I remember all events that took place during Black Friday, when the two largest poker rooms, Poker Stars and Full Tilt, closed. It was a big blow to the industry and the American nation as a whole. And when online poker rooms closed, they looked for other ways to play, to get around the ban. Now I see the tide turning in America with regards to regulation. I really hope that in the next couple of years the market will be fully regulated, online poker will return, and sports betting will occupy its rightful place in the market - and then we will be able to explore our options there.

virtual sports games, jackpot challenges, or leaderboards. So yes, the industry is currently going through a huge stage of evolution, and Generation Z is the main driver of change on the global gaming landscape.

WHAT

ARE YOUR PREDICTIONS FOR THE FUTURE OF THE SECTOR?

Everything will evolve. Everyone wants fast formats. We see how Facebook and Instagram got people accustomed to cheap dopamine, as users simply scroll their feed and perform simple actions. Similarly, casino (gambling) products should become much easier to use. Perhaps it will be the simplest bets where you swipe left and right and guess who will win that will be the most popular in the future. That is my first prediction.

WOULD

YOU AGREE THAT

INCREASED OPPORTUNITIES FOR SOCIAL ENGAGEMENT AND THE TRANSFORMATION OF SOCIAL PLATFORMS INTO ENTERTAINMENT HUBS HAS HELPED TO FACILITATE THE EVOLUTION OF LIVE CASINO GAMES AS A GROWING TREND AMONGST A NEW GENERATION?

I absolutely agree! In 2018 I spoke at SIGMA about how blockchain can change the current gaming world, and how game content is moving towards a social engagement current because the new generation grew up with a new kind of entertainment, where the main action takes place on social media, and everything is dynamic, fast, with short game sessions and challenges.

Many of the markets that we are in the process of entering through international EXPVIN (especially Asia and Latin America) are very eSports oriented and social gambling in these regions is also very strong. If we look at what products are in demand, we can see that they are mostly

My second prediction is the emergence of a number of new markets where there has not historically been regulation. We know that Brazil and other Latin American countries will soon be regulated, and in Asia many people play, so regulation will be established there too.

My third prediction is about new formats of content: new formats for slots, more gamification, more challenges, expanded loyalty programs and casinos which are more like casual games. This is the fast and dynamic content that the new generation prefers. Live betting and everything related to lifestyle will also grow. It is not only about users sitting and betting just for betting’s sake, but when they combine betting with real life entertainment.

“I really hope that in the next couple of years the market will be fully regulated, online poker will return, and sports betting will occupy its rightful place in the market”

在废除PASPA之后，博弈美国体育博弈业突飞猛进的一年 吗？

美国是被谈论最多的市场之一。美国市场的增长速度很快， 任何博弈公司都羡慕这种增长率。但是，这个市场很复杂，同 时还有大量的特定要求。我个人对美国运营商的市场营销活 动感兴趣，尤其是在广告方面。尽管美国市场很有意思，但我 们目前专注于其他市场和地区，并且不打算在不久的将来进 入美国市场。

我记得在黑色星期五期间发生的所有事情，当时两个最大的 扑克室，POKER STARS和FULL TILT都关闭了。这对整个行 业和整个美国来说都是一个巨大的打击。当在线扑克室关闭 时，他们开始寻找其他玩法，以逃避禁令。现在，我看到美国 在监管方面的潮流正在转变。我真的希望在未来几年内市场 将受到全面的监管，在线扑克将回归，体育博弈将在市场中 占据合法地位——届时，我们将能够在那里探索可能性。

您是否同意，在新一代群体中，社交参与机会的增加以及社 交平台向娱乐中心的转变已经帮助推动了真人娱乐场游戏 的发展并成为一种增长趋势？

我完全同意！2018年，我在SIGMA上谈到了区块链如何能够 改变当前的可能性世界，以及游戏内容如何朝着社交互动的 方向发展，因为新一代群体是在新型的娱乐方式的伴随下成 长的，他们的主要活动都是在社交媒体上，并且一切都是动 态的、快速的，游戏很简短并且有挑战。

我们正在通过国际EXPVIN进入的许多市场（尤其是亚洲和 拉丁美洲）都非常注重电竞，而且这些地区的社交博弈行为 也非常活跃。如果我们看一下产品需求，就会发现它们主要 是虚拟体育游戏、头奖挑战或排行榜。因此，是的，该行业目 前正处于一个巨大的发展阶段 ，Z世代是全球游戏格局变革 的主要驱动力。

您对这个行业的未来有何预测？ 这一切都将会有很大的演变。每个人都希望快速的形式。我 们看到FACEBOOK和INSTAGRAM如何让人们习惯于廉价 的多巴胺，因为用户只需滚动消息来源并执行简单的操作即 可。同样，赌场（赌博）产品应变得更易于使用。也许这将成为 最简单的投注，你可以左右滑动并猜测谁会赢，未来这将是 最受欢迎的。这是我的第一个预测。

我的第二个预测是会出现许多历史上从未进行过监管的新 市场。我们知道，巴西和其他拉丁美洲国家将很快受到监管， 亚洲也是，越来越多博弈行为的产生，很快的将会有人来监 管这一切。

我的第三个预测是关于内容的新设计：老虎机的新设计，更游 戏化，更多挑战，扩大的忠诚度计划以及更像休闲游戏的赌 场。这是新一代群体喜欢的快速而动态的内容。现场投注以及 与生活方式有关的一切也将增长用户不会只是坐下来为了投 注而投注，而是将投注与现实生活中的娱乐结合起来。

"我真的希望在未来几 年内市场将受到全面 的监管，在线扑克将回 归，体育博弈将在市场

中占据合法地位"

WHO’S WHO

IN THE MALTA GAMING INDUSTRY

1XBET is an international bookmaker with over 10 years of experience. Since 2018 they have been providing one of the best B2B solutions for this market, BetB2B. The platform has an unrivalled number of pre-match and live markets available and offers casino games slots and live casino products, an in-house agent scheme and an affiliate program.

1XBET是一家拥有10多年经验的国际博弈公司。自2018年以来， 公司一直为BetB2B市场提供最佳的B2B解决方案之一。该平台 拥有众多赛前和直播市场，并提供赌场老虎机和真人娱乐场产 品、内部代理商计划以及代理项目。

Sam Agov Manager ——经理 www.22bet.com

22BET Betting Company was founded by people who are passionate about betting. We know what ideal service should be like from a customer’s point of view and we strive to provide it for you. At 22BET you will find all that modern betting has to offer: the broadest possible choice of markets on any sports as well as convenient payments, quick withdrawals, a unique reward scheme for loyal customers.

22BET博弈公司是由对博弈充满热情的人创立的。从客户的角 度来看，我们知道理想的服务是什么样的，因此我们将竭诚为您 提供服务。在22BET，您将找到有关现代博弈必须包含的所有项 目：针对市场体育项目提供最广泛的选择，便捷的付款，快速提 款，以及为忠实客户提供的特殊回馈方案。

Daniel Buttigieg Head of Business Development ——业务发展负责人 www.apcopay.com

APCOPAY is a fully integrated payments solution providing clients all that is needed for multi-channel and multi-currency payment options through a single interface. The solution caters for high transaction volumes, scalability and continuous improvement. With headquarters in Malta, Apcopay blends over 40 acquiring partners and 240+ payment options globally.

APCOPAY是一种完全集成的支付解决方案，可通过单个 界面为客户提供多渠道和多货币支付选项所需的全部。 该解决方案可满足高交易量、可扩展性和持续改进的需 求。Apcopay总部位于马耳他，在全球范围内涵盖了40多 个收购合作伙伴和240多种付款方式。

Petr Mistrik COO ——首席运营官 www.apollogames.com

Apollo Games is one of the leading suppliers in online gaming software standing at the forefront of the iGaming industry in Central Europe. It offers a vast array of feature–rich slot games with different levels of volatility, stunning visual graphics and various game themes for worldclass digital entertainment.

Games是在线博弈软件的领先供应商之一，在中欧 iGaming行业中处于领先地位。它提供了大量功能丰富的 老虎机游戏，其具有不同程度的波动性、令人惊叹的视觉 图形和各种游戏主题，可提供世界级的数字娱乐。

BBIN is the leading iGaming software supplier in Asia. With 20 years’ experience in supporting clients and more than 1000 professionals over the world, we are the most suitable partner in the East. We have the most competitive advantage to achieve success and we aim to lead international partners to the Asian markets. BBIN will continue serving in the future.

BBIN是亚洲领先的iGaming软件供应商。凭借20年为客户提供 支持的经验以及全球1000多名专业人员，我们是东方世界中最 适合的合作伙伴。我们拥有获得成功的最大竞争优势，并且旨 在带领国际合作伙伴进入亚洲市场。BBIN将来会继续提供服务。

Aiste Garneviciene COO ——首席运营官

www.betgames.tv

BetGames.TV is a producer of live betting games for iGaming operators and platforms. The product is licensed by the UK, Curacao, Latvia and the Lithuania’s gambling commissions. It has certificates for Italy and Bulgaria and is recognised by the MGA. According to Deloitte it is one of the top 50 fastest growing tech companies in Europe.

BetGames.TV是iGaming运营商和平台的真人博弈游戏的生产 商。产品已获得英国、库拉索岛、拉脱维亚和立陶宛博弈委员会 的执照。它获得了意大利和保加利亚的认证，以及MGA的认可。 根据德勤的报告，它是欧洲发展最快的50家高科技公司之一。

Herdi Kader CCO ——首席商务官 www.britepaymentgroup.com

Brite is the future of instant payments. Brite is a Swedish secondgeneration FinTech challenger in the European payment space, using direct bank-to-bank payments as its core. Offering one of the market’s fastest API solutions, products instant bank deposits, instant withdrawals and the full-service solution ‘Brite Play’.

Brite代表了即时付款的未来。以银行间直接支付为核心的Brite 是瑞典第二代金融科技在欧洲支付领域的挑战者。它提供市场 上最快的应用程序编程接口（API）解决方案之一，即时银行存 款、即时取款产品以及全方位服务解决方案“ Brite Play”。

Krasimir Popov CEO ——首席执行官

BUFF.bet offers the widest selection of eSports and crypto options for wagering, as well as sports, slot games, live casino, and virtual sports. Created with the mindset of a true eSports warrior, BUFF.bet is the perfect place for betting online using cryptocurrencies or fiat money.

BUFF.bet在押注、体育、老虎机游戏、真人娱乐场和虚拟体 育方面为您提供最广泛的电子竞技和加密选项。BUFF.bet 的创建利用了真正的电子竞技玩家的思维方式，是使用加 密货币或法定货币在线下注的理想场所。

Conquestador is a brand-new UK oriented project, launched in 2019. It is aimed to be ultimately convenient for the players, combining the best gambling practices like ‘Pay by Mobile’ solutions, own fast platform, top providers for different game types and nice design. Test it!

Conquestador是一个面向英国的全新项目，于2019年启动。它 旨在为玩家带来便利，并结合最佳的博弈体验，例如：“移动支 付”解决方案，自己的快速平台，针对不同博弈类型的顶级供应 商以及精美的设计。快来试试吧！

Suren Khachatryan

CCO ——首席商务官

www.digitain.com

Digitain provides Omni-channel iGaming software solutions to the online, mobile and land-based verticals. We started as a National Lottery, then became a software, platform, and Sportsbook solutions provider. We have more than 1,400 employees, 55+ partners worldwide, and more than 400 land-based bet shops worldwide.

Digitain为在线、移动和实体垂直行业提供全渠道iGaming软件 解决方案。我们成立之初是一家国家彩票机构，之后成为软件、 平台和博弈解决方案的供应商。我们在全球拥有1,400多名员 工，超过55个合作伙伴，并且在全球拥有400多家实体投注店。

www.buff.bet

Katja Nordstrand Affiliate Manager ——联盟行销经理 www.conquestador.com

Evan Spytma CEO ——首席执行官

www.ebet.com

Founded in 2012, eBET is considered Asia’s first leading supplier of live casino games on mobile. Our mission is to design intuitive and interactive live dealer experiences that are customised for all generations of mobile users. eBET’s award winning products are fully supported on PC, Mac, iOS and Android.

eBET成立于2012年，被认为是亚洲第一家通过移动设备提供真 人娱乐场游戏的领先供应商。我们的任务是设计出直观、交互式 的实时荷官体验，该体验面向所有移动用户。eBET的获奖产品 全面支持PC、Mac、iOS和Android客户端。

Krystal Tsiattalos Senior Affiliate Manager ——高级联盟行销经理

www.egamingonline.com

EGO provides affiliates with the best deals and support in the industry.We have a dedicated team of experienced affiliate managers providing 24/7 support in a huge variety of languages. Whether you are looking to promote one brand or all of them, EGO is here to support you. Join the Success!

EGO为代理提供业界最佳的合作机会和支持。我们拥有一支经 验丰富的代理行销经理专门团队，以多种语言提供全年无休的 支持。无论您是要推广单一还是所有品牌，EGO都会在此为您提 供专业服务。加入我们，就等于获得了成功！

Todor Zahariev Managing Director ——董事总经理 www.egt-interactive.com

EGT Interactive brings 15 years of experience from EGT’s land based casino slots to the world of online casino games. Our 150+ games are known worldwide in more than 85 countries. The proven engine, attractive RTP, high execution quality of the video slots and the Mystery Jackpot feature are only some of the advantages that build our strong base of dedicated players and attract new users.

Interactive在实体赌场老虎机领域拥有15年的经验，公司将这 些经验传递到了线上赌场博弈世界。我们的150多款游戏在全球 超过85个国家享有盛誉。成熟的引擎、引人入胜的玩家回報率、 视频老虎机的出色执行质量以及神秘彩金（Mystery Jackpot） 功能仅是建立我们强大的玩家基础并吸引新用户的部分优势。

Ana Kristina Perez Supervisor Project Management 主管项目管理 www.ehlion.com

EHLION specializes in state-of-the-art translations and a vast portfolio of other language services which are provided at the highest level of quality compliant with industry standard ISO 17100. With a network of 3,000 plus language specialists, EHLION works world-wide in over 100 languages and more than 800 language combinations.

EHLION专门从事最先进的翻译和其他语言服务的广泛组合，提 供最高水平的质量，符合企业标准ISO 17100。凭借3000多名语 言专家的网络，EHLION在全球范围内提供100多种语言和800 多种语言组合的服务。

www.emoney.com.mt

Em@ney PLC is an Electronic Money Institution, licensed in Malta by the MFSA, authorised to operate in all SEPA countries. The company is involved in issuing of electronic money, payment services, payment circuits and innovative internet banking solutions, fully customisable, based on the most advanced technology, security and execution speed.

PLC是一家电子货币机构，其获得了马耳他金融服务管理局 （MFSA）执照，并被授权在所有单一欧元支付区（SEPA）国家开 展业务。凭借着最先进的技术、安全性和执行速度，公司涉足电 子货币的发行、支付服务、支付电路和创新的互联网银行解决方 案，所有这一切为用户客制。

Germano Arnò

CEO ——首席执行官

Jan Urbanec CEO ——首席执行官 www.endorphina.com

Endorphina is a creative provider of trendy slot games. We release around 10 games on average per year and are proud to say that each game is made completely in-house. Our portfolio ranges from both innovative and traditional themes, that are loved by players all around the world. In 2019 our games were thoroughly tested by GLI.

Endorphina是新潮老虎机游戏的创意提供商。我们平均每年发 布约10款游戏，并且可以自豪地说，每款游戏都是完全由内部制 作的。我们的产品组合包括创新和传统主题，这些主题深受世界 各地玩家的喜爱。在2019年，我们的游戏已通过GLI的全面测试。

Christian Diegelmann CEO ——首席执行官

www.europaymentgroup.com

Euro Payment Group (EPG) leverages the unique advantage of a deep industry knowledge combined with strong technical expertise to provide customised and optimised payment solutions for various kinds of online merchants. With its Licensed Financial Institution, EPG encompasses a blend of over 15 acquiring partners and 200 payment options worldwide.

欧元支付集团（Euro Payment Group，EPG）利用深厚的行业知 识和强大的技术专长的独特优势，为各种在线商家提供定制和 优化的支付解决方案。EPG凭借着其持牌金融机构，涵盖了全球 15个以上的收购合作伙伴和200个付款方式。

Ivan Kravchuk CEO ——首席执行官 www.evoplay.games

Evoplay Entertainment is a game development studio which was founded to revolutionise the iGaming user experience through innovative gameplay. It unveiled the industry’s first 3D/VR slots game at ICE 2018 and now boasts a portfolio that includes over 50 slots, table, and instant games. With a development centre in Ukraine and an office in Malta, the company has an established partnership network throughout Asia, the CIS and Europe. It holds a Curacao licence, with additional licenses from the Malta Gaming Authority and UK Gambling Commission expected in early 2019.

Nik Rudenko CMO ——首席营销官 www.favbet.com

Evoplay Entertainment是一家游戏开发工作室，旨在通过创新的游戏 方式对iGaming用户体验进行变革。它在ICE 2018上推出了业界首个

3D/ 博弈老虎机游戏，现在拥有超过50种老虎机、桌面和即时游戏的产 品组合。公司在乌克兰设有开发中心，并在马耳他设有办事处，在整个亚 洲、独联体和欧洲拥有成熟的合作伙伴网络。它持有库拉索岛博弈执照， 并预计将于2019年初获得马耳他博弈管理局（Malta Gaming Authority ）和英国博弈委员会（UK Gambling Commission）的执照。

FAVBET has been operating in the European market since 1999. We are growing constantly with the aim of honouring the trust of our reliable customers which is over 250,000. All our services are provided in accordance with the international Curaçao license. We offer betting on sports with additional services.

自1999年以来，FAVBET一直在欧洲市场开展业务。我 们不断发展，旨在赢得超过250,000名可靠客户的信任。 我们提供的所有服务遵循国际库拉索岛博弈执照的要 求。我们提供体育博弈以及其他服务。

Julian Goffin CEO / Director ——首席执行官/经理 www.finductive.com

Finductive – revolutionising e-banking! With access to various currencies, IBANS, advanced technical gateway solutions and much more we are proud to offer you services with state-of-the-art payment options to receive, administer and transfer funds or payment solutions for online merchants or both. Contact us today for more information!

Funductive——电子银行的变革！通过利用各种货币、IBANS、 先进的技术网关解决方案以及更多其他功能，我们很荣幸为您 提供最先进支付方式的服务，便于接收、管理和转移资金，或为 在线商家提供支付解决方案，也可以同时使用前述服务。敬请与 我们联系，以获取更多信息！

Lloyd Purser Head of Business Development ——业务发展负责人

www.funfair.io

FunFair was created in 2017 by igaming veterans Jeremy Longley, Oliver Hopton and technology entrepreneur and investor Jez San OBE and has since expanded to become the largest and most experienced team in blockchain gaming. FunFair is the leading provider of blockchain-powered casino technology to the gaming sector.

FunFair由iGaming界资深人士Jeremy Longley、Oliver Hopton以及技术企业家兼投资者Jez San OBE于2017年 所创建。自此之后，它已发展成为区块链博弈领域最大、最 有经验的团队。FunFair是博弈行业中以区块链为动力的 赌场技术的领先供应商。

www.gameart.net

GameArt is a leading provider of high-quality digital gaming. We deliver world-class HTML5 slots with state-of-the-art graphics. Whether you are a single operator or aggregator with hundreds of clients, our multi-language and currency platform offers a complete solution. We believe that simplicity equates to faster turnarounds and increased efficiency.

GameArt是一家高质量数字博弈的领先供应商。我们提 供带有最新图形技术、世界级的HTML5老虎机。无论您 是个体运营商还是拥有数百个客户的集合者，我们的多 语言和货币平台均可提供完整的解决方案。我们认为，简 单性可带来更快的转化和更高的效率。

Ariel Reem CEO ——首席执行官 www.genesis.com.mt

Genesis Global started back in 2014 and went on to become a fast growing, data driven mobile gaming technology company, that focuses on the creation of well designed, highly enjoyable entertainment experiences across its products, marketing channels and technological innovations: bringing customers a highly personalised gaming experience.

Genesis Global成立于2014年，后来发展成为一家以数据为驱 动力的快速增长的移动博弈技术公司，其致力于在产品、营销渠 道和技术创新上打造设计精良、高度愉悦的娱乐体验：为客户带 来高度个性化的博弈体验。

Jean-Christophe Antoine Head of GGNetwork ——GGNetwork负责人 www.ggnetwork.com

GGNetwork is the world’s largest Poker Network with more than 20 operators from all around the world. Just by joining, any operator would have their brands catapulted to the Online Poker podium. It’s led by Poker experts that can help any Casino or Sportsbook operators successfully launch.

GGNetwork是世界上最大的扑克网络，拥有来自世界各地的20 多家运营商。只需加入，任何运营商都可以将自己的品牌打造成 为在线扑克平台上的成功品牌。它由扑克专家领导，其可以帮助 任何赌场或体育博弈运营商成功启动项目。

www.goodgaming.com

Good Gaming is the pioneer and most popular technology and services provider for the online gaming industry in Asia. We are providing white label solutions, API services and payment solutions to help and solve the issues for our valued customers! Good Gaming is your best choice to be partner with!

Good Gaming是亚洲在线博弈行业的先驱，也是最受欢 迎的技术和服务供应商。我们提供白标解决方案、API服 务和支付解决方案，以帮助和解决尊贵客户的问题！Good Gaming是您合作的最佳选择！

Headquartered in Singapore, Greypanel is an innovative company dedicated to providing network security services and Internet solutions. The company has strong IDC network bandwidth resources, covering all major operators. We focus on Internet Acceleration (CDN), website defense, and provide uninterrupted network support. Full range of value-added services and solutions.

Greypanel总部位于新加坡，是一家致力于提供网络安全 服务和互联网解决方案的创新型公司。公司拥有强大的 IDC网络带宽资源，能够覆盖所有主要运营商。我们专注于 互联网加速内容分发网络CDN、网站防御，并提供不间断 的网络支持。我们提供全方位的增值服务和解决方案。

Jaime Debono Managing Director ——董事总经理 www.igacademy.com

With 30,000+ learners online, 2,500+ classroom attendees and 60+ corporate clients, iGaming Academy is the industry’s foremost provider of compliance and skills-based training. Available in eLearning or faceto-face format and delivered via our state of the art, full customisable learning management system.

iGaming Academy拥有30,000多名在线学习者，2,500多名课 堂参与者和60多家公司客户，是该行业首屈一指的合规性和技 能培训供应商。我们提供电子学习或面对面的培训方式，并通过 最先进的、完全可定制的学习管理系统进行培训。

Alexander Kokh Regional Business Developer ——区域业务开发者

www.iqoption.com

Our product is an Online Trading Platform. We are currently searching for B2C and B2B partners. IQ Option is looking for small and large traffic networks who are ready to work with different revenue share schemes or CPA. We are ready to cooperate with payment processing systems in Asia. Moreover, IQ Option is targeted to consider B2B e-commerce cooperation.

我们的产品是一个在线交易平台。我们目前正在寻找 B2C和B2B合作伙伴。IQ Option正在寻找愿意以不同 收益分成、或是按投放效果计费的大、小型流量网络合 作机会。我们准备与亚洲的付款处理系统合作。此外，IQ Option也在考虑B2B电子商务合作。

www.kindredgroup.com

Over the last 20 years, Kindred Group has brought together 11 of Europe’s most successful online gambling brands – forming one of the largest online gambling companies in the world. We offer over 26 million customers a great form of digital entertainment.

在过去的20年中，Kindred Group汇集了11个欧洲最成功的在 线博弈品牌，并建立起了世界上最大的在线博弈公司之一。我们 为2600多万客户提供了出色的数字娱乐形式。

KoalaPays is an online payment service focused on providing businesses the option to open a free e-wallet to automate routine work and streamline their workflow, receive SEPA & SWIFT wires with low-cost fees or exchange top cryptocurrencies with live market exchange rates.

KoalaPays是一项在线支付服务，致力于为企业提供免费 的电子钱包，自动处理日常工作并简化工作流程，以低成 本费收取 单一欧元支付区（SEPA）和SWIFT电汇，或以实 时市场汇率兑换顶级加密货币。

Anne-Jaap Snijders CCO ——首席商务官

www.lotus-gaming.com

Lotus Gaming has been providing the international market with a Live Casino Platform for more than 3 years. With experience in a vivid realtime environment we are continuously reaching new heights. This is done with progressive gaming platforms containing Baccarat, Roulette, Sic-bo, Dragon Tiger, Red & White, Hold’em and multiple Slot games.

Lotus Gaming在过去3年多来一直为国际市场提供真人娱乐场 平台。凭借在真人娱乐环境真人娱乐环境中所积累的经验，我们 不断达到新的高度。这是通过包含百家乐、轮盘、骰宝、龙虎斗、 红和白、德州扑克以及多种老虎机游戏的先进博弈平台完成的。

www.megapari.com

Megapari is a gaming portal combining a betting company, online casinos, live dealers, eSports, virtual sports and poker together. We offer generous welcome bonuses and cash backs, tournaments, slot machines and give the opportunity to bet on various sporting events.

Megapari是一个博弈门户网站，其将博弈公司、在线赌 场、真人荷官、电子竞技、虚拟体育和扑克结合在一起。我 们提供丰厚的迎宾奖金和现金返还、比赛、老虎机，并让 您有机会下注各种体育赛事。

Jens Bader Co-Founder

www.muchbetter.com

MuchBetter is the new payments application for iGaming. Available on Android and iOS, MuchBetter enables effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues significantly.

MuchBetter是iGaming界一款新付款应用程序。MuchBetter提 供Android和iOS版本，可在整个欧洲、中东和非洲地区轻松进行 在线、离线和非接触式付款。您可以实时转移和接收资金，而且 MuchBetter独特的商业模式大大地增加了运营商的收入。

Based in Manila and in existence for 10 plus years, n2-LIVE has grown to become one of the leading suppliers of live dealer and RNG games in the world. The suite of games includes Baccarat, Sicbo, Roulette, Casino Hold’em and Blackjack for web and mobile devices.

n2-LIVE总部设在马尼拉，创立已有10多年之久，其已成 长为全球真人荷官和RNG游戏的领先供应商之一。博弈 套装包括可用于网站和移动设备的百家乐、骰宝、轮盘、 赌场版德州扑克和二十一点。

Matevž Mazij CEO ——首席执行官 www.oryxgaming.com

ORYX Gaming is a leading provider of omni-channel iGaming solutions. Leveraging our industry-leading technology, ORYX offers a turnkey solution, including an omni-channel retail, online and mobile iGAMING PLATFORM, ORYX HUB, an advanced content aggregator, product integration and marketing platform, sportsbook and lottery, as well as marketing and operational services.

ORYX Gaming是全渠道iGaming解决方案的领先供应商。 凭借着行业领先的技术，ORYX提供了一个整套解决方案， 包括全渠道零售、在线和移动iGAMING平台ORYX HUB，它 是一个高级内容整合器、产品集成和营销平台，并提供体育 博弈和彩票以及营销和运营服务。

——联合创始人

Joseph Lee CEO ——首席执行官 www.n2-live.com

Anna Shvera Business Development ——业务发展 www.payment.center

Payment.Center has been registered as a payment service provider since 2013. Today our group of companies have financial licenses in regions such as the EU, CIS, Asia. This allows us to cooperate with our clients transparently all over the world and provide high-quality levels of our services.

自2013年以来，Payment.Center已注册为付款服务供应 商。今天，我们的公司集团已在欧盟、独联体、亚洲等地区 获得金融 执照。这使我们能够与全世界的客户进行透明的 合作，并提供高质量的服务。

Mark Watts Head of Gambling —— 博弈负责人 www.paysafe.com

Paysafe is a global provider of payment solutions, enabling businesses and consumers to connect and transact seamlessly through our industry-leading payment processing capabilities, digital wallets brands Skrill and NETELLER, and our online cash solution paysafecard. We also augment affiliate programmes through our best-of-breed digital marketing agency Income Access.

Paysafe是一家全球支付解决方案供应商，使企业和消费者可 以通过我们行业领先的支付处理功能、数字钱包品牌Skrill和 NETELLER以及我们的在线现金解决方案paysafecard无缝 连接并进行交易。我们也藉由最好的数字营销机构Income Access来增强代理计划。

Christine Hili Recruitment Lead

www.pentasia.com

Pentasia is the global leader in iGaming staffing solutions. We have been dominant in the market since 2001 and have placed over 7,500 candidates across 6 continents. With offices in 5 countries, our unique international footprint enables us to match high-quality candidates with world class companies wherever they conduct business.

Pentasia是iGaming人事解决方案的全球领导者。自2001 年以来，我们一直在市场上占主导地位，并已在6大洲人选 了7,500多名人选。我们在5个国家设有办事处，独特的国际 影响力使我们能够将高质量的应聘者与在全球各地开展业 务的世界一流公司进行匹配。

Johan Törnqvist CEO ——首席执行官

www.playngo.com

Founded in 2005, Play’n GO has grown into a global supplier of topquality certified content to some of the industry’s largest operators, providing not only exceptional gaming entertainment, but also exceptional back-office tools including our casino platform and OMNY, our server-based gaming solution.

Play’n GO成立于2005年，其已成长为向业内最大运营商提供高 质量认证内容的全球供应商，公司不仅提供卓越的博弈娱乐，还 提供卓越的后台工具，包含我们的博弈平台以及OMNY，一个基 于服务器的博弈解决方案 。

new.playattack.com

Play Attack Affiliate Program is a unique platform that gives you the highest profits. You can focus on your traffic and we will do the rest. We offer up to 55% revenue share for life. If you know how to use traffic and are an expert in it, you can take advantage of our CPA plan.

——招聘负责人

| Who’s Who 谁是谁

Yossi Barzely Chief Business Development Officer ——首席业务发展官 www.pragmaticplay.com

Pragmatic Play is a leading content provider to the iGaming industry, offering a multi-product portfolio of slots, live casino, bingo and more, all available to operators via a single API. Our passion for premium entertainment is unrivaled. We strive to create the most engaging experience for all our customers.

Pragmatic Play是iGaming行业领先的内容供应商，其提供多 种产品组合，包括老虎机、真人娱乐场、宾果游戏等，都可通过单

一应用程序编程接口（API）提供给运营商。我们对优质娱乐拥有 无可比拟的热情。我们努力为所有客户创造最吸引人的体验。

Mark Woollard Business Development Director ——业务发展总监 www.pragmatic.solutions

Owned by the same investment group as the ever-successful Pragmatic Play, Pragmatic Solutions is a fully API-based, mobile focused iGaming Platform Provider (PAM) for regulated markets. Our platform solution was developed for the right purpose, right from the start: to offer a best-in-class blend of speed, flexibility and scalability.

Pragmatic Solutions与成功的Pragmatic Play由同一家投资集团

所有，它是一个完全基于API，专注于移动设备的iGaming平台提供 商 采用可插拔认证模块机制（PAM），适用于监管市场。我们的平台 解决方案自开发之初就以快速、灵活性以及可扩展性作为目标。

Amit Klatchko Founder and Director ——创始人兼经理 www.praxiscashier.com

Our smart cashier software helps businesses in various industries maintain several processors, load balance volumes, route specific customers to desire payment solutions and do the kind of risk management that will bring you industrial peace.

我们的智能收银软件可帮助各个行业的企业维护多个处理器， 负载平衡量，引导特定客户寻求理想的付款解决方案以及进行 风险管理，从而让您高枕无忧。

www.realdeposits.com

Real Deposits offers advice, introductions and tailor-made solutions to quickly enable online payments for merchants operating in industries such as: E-commerce, Retail, Travel and other high-risk industries, seamlessly securely and compliant with payment systems rules.

Real Deposits提供建议、介绍和量身定制的解决方案，，以快速 为电子商务、零售、旅游和其他高风险行业的商家启用在线支 付，可以无缝安全地支付并遵守支付系统规则。

Darko Gacov Chairman of the Board ——董事会主席 www.singular.uk

Singular is a Tier 1 iGaming supplier of a fully flexible iGaming platform, Sports Betting Platform with market leading features alongside a Retail solution and a Casino Core with 7000+ casino games. Reliability, flexibility and innovation are the founding blocks of the company’s way of work reflected in the corporate slogan BE OUTSTANDING.

Singular是一家一阶iGaming供应商，其拥有一个完全灵活 的iGaming体育博弈平台，该平台功能领先市场，含括零售 解决方案以及具有7,000多种娱乐场游戏的核心赌场 。可靠 性、灵活性和创新性是公司的准则，企业口号“超越凡响”（BE OUTSTANDING）便体现了这一点 。

www.slotegrator.pro/

Slotegrator is an aggregator of software and business solutions for online casino and sportsbooks. Our products include iGaming platform development, integration of casino games and payment systems from the industry’s best software providers.

Slotegrator是线上赌场和体育博彩的软件与行业解决方案之集 成商。汇集行业内最佳软件开发商，Slotegrator的产品包括网 络博弈平台开发，博弈游戏整合与支付系统集成。

Boris Chaikin CEO ——首席执行官 www.soft2bet.com

Established in 2016, Soft2Bet is now a leading online gambling operators and platform provider with a track record of B2B iGaming solutions. With a portfolio of 17 successful brands, the team consists of more than 270 professionals working on enriching the portfolio of fully licensed brands with cutting-edge websites.

Soft2Bet成立于2016年，目前是一家领先的线上博弈运营商以 及拥有B2B iGaming解决方案的平台提供商。团队拥有17个成 功的品牌组合，这支由270多名专业人员组成的队伍致力于以尖 端网站提供各项核可的品牌产品。

Vadim Potapenko Head of Sales 销售总监

Who 谁是谁

Artyom Ustinov Head of White label and Turnkey Solutions Department ——SoftGamings白标和整套解决方案负责人

www.softgamings.com

SoftGamings has been a leading igaming developer since 2008, offering clients turnkey and white label casino solutions, all top game providers under a single integration, licensing and banking solutions and more.

自2008年以来，SoftGamings一直是一家iGaming领先开发商， 其为客户提供整套和白标赌场解决方案、一体化的顶级游戏供 应商、许可和银行解决方案等等。

Stephan van den Oetelaar CEO ——首席执行官

www.stakelogic.com

In its 5 year existence, Stakelogic established a reputation for creating strong on-line casino games. Games that attract and retain players. The Stakelogic portfolio includes both famous local titles as well as successful global games, with features as ‘Quattro mode’, ‘Portrait mode’, ‘Progressive Jackpots’ and supported by advanced back-office functionality.

在成立5年的过程中，Stakelogic在开发强大的线上博弈游戏 方面享有盛誉。这些游戏能够吸引并留住玩家。Stakelogic提 供的产品既包括著名的本地游戏，也包括成功的全球游戏， 其具有“ Quattro模式”、“ Portrait模式”、“ 累积头奖”等功 能，并支持先进的后台功能。

Rob Lemmen CCO ——首席商务官 www.truevo.com

Truevo Payments is an EU-licensed acquirer and payments company based in Malta. As a principal member of Visa and Mastercard, Truevo provides gateway services, card acquiring, original credit transfers (OCTs) and virtual POS services to businesses across Europe. If you’re looking for a reliable and secure payments partner.

Truevo Payments是一家位于马耳他的获得欧盟执照的收款银 行和支付公司。作为Visa和Mastercard的主要成员，Truevo为整 个欧洲的企业提供网关服务、银行卡收单、原始信用转账（OCT） 和虚拟销售点服务。

www.trustly.com

Trustly is a Swedish FinTech company that makes online banking payments fast, simple and secure. We offer instant deposits and withdrawals to players across 29 European countries and our latest product, Pay N Play®, streamlines the sign-up step so players can start playing games instantly while ensuring operators stay compliant.

Trustly是一家瑞典金融科技公司，其致力于提供快速、简单和安 全的网上银行支付服务。我们为29个欧洲国家的玩家提供即时存 款和提款服务，同时我们的最新产品Pay N Play®简化了注册步 骤，这样玩家可以立即开始游戏，同时确保运营商保持合规性。

Dmitri Bezruchko Business Development Officer ——业务发展官 www.tvbet.tv

TVBET is a leading provider of fast live-games offering a fully customizable games integration for bookmakers and casinos to support their growth and development in a competitive market. Since its launch in 2016, TVBET’s major idea is to create and then maintain a top-shelf and up-to-date content for players worldwide.

TVBET是一家领先的快速现场游戏供应商，其可为博弈公司和 赌场提供完全定制的游戏整合，以支持它们在竞争激烈的市场 中的发展。自2016年推出以来，TVBET致力于为全球玩家创建 并维护最新的顶级内容。

Nicholas Tucker Head of Sales ——销售负责人

Mario Ovcharov CEO ——首席执行官 www.ultraplay.co

UltraPlay is a modern technological company founded in 2010, with the core ambition of offering an innovative approach to the online gaming industry by providing advanced betting solutions focused on sports and eSports betting, live betting, white-label, online casino and blockchain technology.

UltraPlay是一家成立于2010年的现代科技公司，其核心目标 是通过提供专注于体育和电子竞技博弈、真人博弈、白标、线上 赌场和区块链技术的高级博弈解决方案，为线上博弈行业提供 创新的方法。

Ali Atam CMO ——首席营销官 www..videoslots.com

Videoslots is the brainchild of Alexander Stevendahl, an expert poker player and a star affiliate. Our site was born online in 2011 where a handful of entrepreneurs who had a knack for entertaining others helped build our second home into what it is today. Our vision is to create a unique entertainment destination that offers technical brilliance, exceptional Customer Support, and market-leading gameplay innovation.

视频老虎机是专业扑克选手和明星联盟Alexander Stevendahl的发明。我们的网站诞生于2011年，少数几位 有着娱乐他人的本事的企业家帮助将我们的第二个家打造 成如今这样。我们的愿景是创建一个独特的娱乐场所，其提 供出色的技术、客户支持以及市场领先的游戏创新。

www.whpartners.eu

WH Partners is a Malta-based leading law firm with a business focus and expertise in gaming & gambling, fintech, technology, tax, M&A and corporate finance. The firm also advises clients on intellectual property, data protection, capital markets, commercial contracts, real estate, employment law, trusts and foundations, and citizenship, residence & immigration. Both the firms and the lawyers are highly ranked by the foremost legal directories, including Chambers & Partners, The Legal 500, IFLR 1000, and The World Tax. WH Partners is the exclusive member for Malta of Ally Law.

WH Partners是一家位于马耳他的领先律师事务所，其专注于博弈与赌 博、金融科技、技术、税务、并购和公司融资等领域并有着丰富的行业经 验。公司还为客户提供有关知识产权、数据保护、资本市场、商业合同、房 地产、雇佣法、信托和基金会以及公民身份、住所和移民等方面建议。律 师事务所及其律师在包括《钱伯斯》(Chambers & Partners)、《法律500 强》（Legal 500）、《国际金融法律评论1000强》（IFLR 1000）和《国际税务》 （World Tax）等在内的著名法律名录中均获得较高排名。WH Partners 是马耳他Ally Law律师事务所网络的独家成员。

Mike Shafro CEO ——首席执行官 www.xpate.com

xpate is a fintech company focused on international business clients. We believe in one life-changing idea: our company creates an easy and sleek financial ecosystem by covering all payment needs of businesses worldwide. Our aim is to modify the whole payments sector through a revolutionary approach that will allow us to turn money transfers into a mind-changing experience. By offering a universal solution of having current accounts and internet acquiring services combined, coupled with using a design-centric approach, we are making international transactions hassle-free and accessible to everyone.

xpate是一家专注于国际业务客户的金融科技公司。我们相信一 个能够改变生活的想法：我们公司通过满足全球企业的所有支 付需求来创建一个轻松流畅的金融生态系统。我们的目标是通 过一种革命性的方法来改变整个支付行业，该方法将使我们能 够将汇款变成一种震撼人心的体验。通过提供一种结合了经常 帐户和互联网收单服务的通用解决方案，再加上以设计为中心 的方法，国际交易将变得轻松无忧，而且每个人都可以使用。

www.yabogm.com

Founded in 2008, Yabo Group is the biggest igaming provider in Asia with 4 top famous gaming platforms – YABO, BOB, OB and KOK. With unique API integration and ultimate gaming solutions, we provide the complete igaming infrastructure all at once. With our partners alongside us, we lead in the entertainment industry through aesthetic development, and a trustworthy and diverse gaming experience.

Yabo Group成立于2008年，是亚洲最大的iGaming供应商， 旗下拥有YABO、BOB、OB和KOK四个顶级博弈平台。通过独特 的API集成和终极博弈解决方案，我们可以一次性提供完整的 iGaming平台。我们与合作伙伴一起通过美学和可信赖的多元 化体验引领娱乐行业。

James Scicluna Co-Managing Partner ——WH Partners联席管理合伙人

MEDIA PARTNERS

5 Star delivers a cross-platform media service, with comprehensive coverage and industry-leading news, articles, interviews, and business analysis for the interactive gaming industry. We operate 5star.media, 5 Star Magazine, and weekly newsletters.

5 Star提供了跨平台的媒体服务，它为交互式游戏行业提供全 面的报道以及领先业界的新闻、文章、访谈和业务分析。我们 旗下拥有5star.media网站、5 Star杂志和每周新闻。

www.5star.media

AGB is an intelligence service providing information for global executives on the Asian gaming market. Our daily eBrief features the latest news across 22 jurisdictions in Asia, and weekly intelligence articles for AGB members, while the print publication Asia Gaming Briefings provides essential jurisdiction updates. We also host industry events such as the Asia Gaming Genealogy Tree in Macau and the ASEAN Gaming Summit in Manila.

AGB是一项情报服务，可为亚洲博弈市场的全球高管提供信 息。我们的每日电子简讯提供亚洲22个管辖区的最新新闻，并 为AGB会员提供每周情报文章，而印刷出版物《Asia Gaming Briefings》则提供了重要的管辖区更新。我们还举办行业活动， 例如澳门的亚洲博弈家谱树（Asia Gaming Genealogy Tree）和 马尼拉的东盟博弈峰会（ASEAN Gaming Summit）。

www.agbrief.com

Asia Gaming Summit provides a comprehensive overview of the latest market trends, with insights from leading gaming experts, both from Taiwan and the rest of Asia, about the latest developments in gaming, online casinos, sports betting, esports and lottery in Asia. Join us in Taiwan where you will meet online and land-based operators, regulators, solution providers, payment companies, and many more.

亚洲游戏峰会（Asia Gaming Summit）提供有关最新市场趋势

的全面概述，其中包括来自中国台湾和亚洲其他地区的游戏行业 领先专家对亚洲游戏、在线娱乐、体育博弈、电子竞技及彩票最新 发展的见解。加入我们的台湾峰会，在这里，您将会见到很多线上 和实体运营商、监管机构、解决方案提供商、支付公司等等。

taiwan.asiagamingsummit.com

CalvinAyre.com is the Internet’s number one gambling news site created by industry pioneer and the founder of the Bodog Brand, Calvin Ayre. It offers breaking news, a complete gambling industry directory, gambling conference and event highlights, as well as expert opinions discussing hot topics in the global gambling industry. CalvinAyre.com is where professionals working in the gambling industry around the world can be updated 24/7 on the latest news…gambling news with an edge.

CalvinAyre.com是互联网第一大博弈新闻网站，由行业先锋 兼Bodog的创始人Calvin Ayre创立。此网站提供重大新闻、 完整博弈行业目录、博弈会议及活动要点，以及行业专家关 于全球博弈业热门话题的讨论意见。CalvinAyre.com网站全 天候开放，来自世界各地博弈行业的专业人士可随时在这里 获取最新博弈新闻。

www.calvinayre.com

Focus Gaming News is a daily digital newspaper dedicated to the international gaming executives. This communication tool brings daily all main up-to-date news from the gaming and iGaming business through its newsletter, received by more than 15,000 subscribers around the world. Latest news, regulation, legislation, sports betting, online gaming, latest trends, interviews and more

《聚焦游戏（Focus Gaming News）》是一项专为国际游戏 业人士服务的每日数字报刊。该报刊通过其时事通讯，每日 提供来自游戏和iGaming领域的所有主要新闻，在全球拥 有超过15,000名订阅者。内容包括最新新闻、法规、立法、 体育博弈、在线游戏、最新趋势、访谈等。

www.focusgn.com

Gambling Insider is the must-read publication for the entire global gaming industry, covering the key issues affecting the online and land-based sectors in each region. Our experienced in-house journalists and regular leading freelancers work tirelessly to produce a title that entertains as well as informs the world’s leading operators, suppliers, affiliates, legal experts and regulators, providing agenda-setting news, in-depth analysis and crucial data.

《 博弈探析者（Gambling Insider）》是整个全球游戏行业必读的出版物， 其内容涵盖了影响每个地区线上和实体运营的关键问题。我们经验丰富 的内部新闻工作者和定期合作的专业笔者孜孜不倦地工作，力求创造出既 有趣又能为顶尖运营商、供应商代理、法律专家和监管机构传递信息的媒 介。我们提供的内容包括议程设置相关新闻、深入分析及关键数据。

www.gamblinginsider.com

iGaming Business has been involved in the iGaming sector for over 16 years. We specialise in publishing and providing high-level information to the iGaming sector through magazines, events, websites and intelligence reports. With over 16,000 affiliates, operators and vendors regularly reading our information offline and 100,000 online we are the biggest publishing company within the sector.

iGaming Business已经涉猎iGaming行业超过16年了。我 们专注于通过杂志、活动、网站和情报报告发布重要信息。 超过16000家代理、运营商和供应商定期离线浏览我们的 信息，超过100000家定期在线浏览，我们是该行业内最大 的出版公司。

www.iGamingBusiness.com

Inside Asian Gaming (asgam.com) is Asia’s premier B2B digital and print industry media brand for the gaming sector. Founded in 2005, IAG is widely distributed to industry executives throughout Asia, as a monthly digital and print magazine and a daily e-newsletter titled IAG Breakfast Briefing. Both are published in English, Chinese and Japanese. IAG also produces “The Asian Gaming Power 50”, an annual ranking of the 50 most influential Asian gaming industry leaders, and offers Asian gaming industry consulting and revenue support services.

在博弈行业中，Inside Asian Gaming是亚洲领先的B2B数字和印刷行 业媒体品牌。IAG成立于2005年，它为整个亚洲的行业主管提供数字版 和印刷版杂志以及名为《IAG Breakfast Briefing》的每日电子通讯。两 者均以英文、中文和日文出版。IAG还推出了亚洲博弈50强排行榜（The Asian Gaming Power 50），该年度排名选出亚洲博弈行业50位最具影 响力的领导者，并提供亚洲博弈行业咨询和收入支持服务。

www.asgam.com

Packed with the latest news and analysis, iNTERGAMINGi is the definitive magazine for the i-gaming sector. Published in print and digital format, it has an international circulation of 10,000+ copies. Each issue is full of industry news, analytical features, interviews with industry leaders and trade show reviews. It regularly includes regulatory and legal supplements.

《iNTERGAMINGi》是i-gaming行业的权威杂志，提供 最新的新闻和分析报道，同时以纸质版和电子版发行， 国际发行量超过1万册。每期杂志都包括行业新闻、特色 分析、对行业领袖的采访以及贸易展评论，还会定期提 供监管信息和法律补充信息。

Phil-Asian Gaming Expo (PAGE)- the first gaming industry trade show that supported by Pagcor - is dedicated to building a trustworthy, fair and transparent platform. PAGE is a comprehensive event including trade show, launching and events. PAGE is committed to becoming a major entertainment hub in the Philippines and in Asia, and an annual grand event not to be missed in the industry.

菲尔亚洲博弈博览会（Phil-Asian Gaming Expo，简称PAGE）是 第一个博弈业贸易展，由PAGCOR赞助。PAGE致力于建立一个 值得信赖的、公平和透明的平台。PAGE综合各项活动内容包括 贸易展、新品发布和相关活动，致力于成为菲律宾和亚洲的主要 娱乐中心，并成为每年不容错过的盛会。

www.phil-asiangamingexpo.com

Launched in 2002 PokerNews.com publishes fresh content daily from operations in 30 countries, making it the leading and most trusted source of content in the gambling industry. At the iGB awards, PokerNews.com has won “Best Poker Affiliate” for four consecutive years, demonstrating the level of trust in which PokerNews, and iBus Media Group is held by the industry.

PokerNews.com成立于2002年，每天发布来自30个国家的最 新内容，是博弈业领先的、最受信任的内容来源。PokerNews. com连续四年获得iGB大奖的“最佳扑克联盟奖”，体现了业界对 PokerNews和iBus传媒集团的信任。

www.pokernews.com

Casino-Peru is the entertainment industry leading printed magazine in Latin America, contributing since 2000 with the development of this sector. Made in Peru, is monthly distributed in Latin America in Spanish, being present in the most important events of the sector. Since five years ago, it is present at ICE Totally Gaming in London and G2E in Las Vegas with Special editions in English.

《秘鲁赌场（Casino-Peru）》是一份拉丁美洲娱乐行业的领先印刷杂 志，从2000年开始随着该行业的发展而发行。该杂志在秘鲁编辑，每月 在拉丁美洲以西班牙语发行，成为该区的重要媒体。自五年前开始，该 杂志就以英语特别版参展伦敦ICE游戏博览会（ICE Totally Gaming） 和拉斯维加斯全球国际博弈展览会（G2E）。

www.revistacasinoperu.com

SoloAzar is a specialised online newspaper dedicated to the games of chance industry. For more than 15 years, 15,000 subscribers receive every day the main news of the sector through the newsletter in its two versions: SoloAzar Latin America (in Spanish) and SoloAzar International (in English)

SoloAzar是一家专注于博弈业的专业在线报纸。在超过15年的 时间里，每天都有15,000名用户通过我们的新闻通讯获取博弈 业的主要新闻。我们的新闻通讯有以下两个版本:SoloAzar Latin America(西班牙语版)和SoloAzar International(英语版)

www.soloazar.com

Allied Newspapers Limited is Malta’s largest media organisation. With over 80 years of heritage, our mission was, is, and will continue to be the dissemination of credible content that enriches people’s lives by informing, educating and entertaining them. We do this through Malta’s undisputed leading platforms: the Times of Malta, The Sunday Times of Malta and timesofmalta.com.

联合报业公司（Allied Newspapers Limited）是马耳他最大的媒体机构。我 们拥有超过80年的悠久历史，我们的使命自始至终皆为传播可信的内容， 通过提供信息、知识和娱乐来丰富人们的生活。我们拥有公认的领先媒体平 台：《马耳他时报(Times of Malta)》、《马耳他周日时报(Sunday Times of Malta)》和timesofmalta.com。

www.timesofmalta.com