FIRST OUT THE GATE

Fresh from their win at SiGMA Pitch, Racing Stars are front runners when it comes to putting responsible gaming front and centre of the sporting world.

Post win - how have things changed for Racing Stars, what are the next steps for the company?

Winning SiGMA Pitch and just being at the show in general has resulted in huge outreach from investors and B2B partners, which we are very grateful for. We are currently finalising our funding round, establishing our B2B partnerships and completing our development of the platform. We’re ready to take this potentially game-changing product to the global market this month.

You pitched quite a novel approach to responsible gambling - tell us more about the Racing Stars model and how it will level the playing field.

Responsible gambling is our core value. A whole day's play is just 1 token (£1 or less per day). By tokenizing the system it means every player is in the pool for the same amount and provides a whole day's entertainment for such a low stake. Our points scoring algorithm allows for unrivalled gamification and player engagement and makes it fun for both experts and novices alike.

In your pitch you mentioned that responsible gambling was fundamentally flawed, that it lacked innovation and that it was facing an increasingly disconnected audience - how do you plan to tackle these issues?

We are approaching the market with a tokenized system which keeps players spend to a set level and keeps them in with a chance all day, which reduces the feeling of wanting to chase any losses. Most businesses are having to adapt their current models to try and prevent an existing problem, our model has been built so that the problem simply cannot develop.

The way our league systems work will keep players engaged with real-time updates throughout the race meeting/sporting event. This way you’re always in with a chance of winning, right up to the last race of the day and even if your first selections lose - it’s all-day entertainment.

At the moment you’re focused on fantasy league horse betting - are there plans to crossover into other sports?

Yes, we will be working with partners on other sporting options and now have innovative offerings for football and cricket. Racing is in the name, but racing is just the start - it’s onwards and upwards from here.

Are you looking at any other markets outside of the UK in the near future?

There is demand for us to move into other territories and our team is putting together various licence applications and free-to-play proposals to gain a foothold in the key markets that we have identified.

Winning the pitch was a great way to end 2021how will you be kicking off 2022?

2022 will see our product fully launched and some really exciting media partnerships being launched by the end of Q1. We will continue to innovate across other sports and territories, whilst always putting responsible gambling first.

SELF-EXCLUSION IS THE NEXT STAGE WHEN IT COMES TO RESPONSIBLE GAMING BEING UNDERSTOOD AS A WAY OF PREVENTION.