KINGDOM OF SLOTS

Since its launch, Videoslots has quickly earned the industry's reputation as a powerful brand name with a fantastic game selection offering a one-of-a-kind entertainment destination. In this interview, Maria Debrincat speaks with Ali Atam, Chief Marketing Officer at Video Slots, about the brand and its purpose.

OUR BUSINESS IS GROWING, AND THAT PRESENTS PLENTY OF OPPORTUNITIES FOR THOSE WHO ARE EAGER TO BUILD THEIR CAREER WITHIN VIDEOSLOTS.

WITH A STRONG PRODUCT AND DEDICATED TEAM, WE ARE WORKING ON DELIVERING THE BEST POSSIBLE GAMING AND CUSTOMER EXPERIENCE TO OUR PLAYERS.

As the name of your brand suggests, you've carved out a niche for yourself in the online slots market. Tell us more about your company.

Videoslots was founded back in 2011. Just over ten years later, we now work with over 180 game providers and have the biggest selection of casino games of any online operator in the world. We recently launched our 7000th game and continue to add more and more quality titles every day. Besides the largest game selection available to players, Videoslots is the home to a good number of industry-first innovative gamification tools, such as the ‘’Battle of Slots’’ and the ‘’Wheel of Jackpots’’.

We are currently licensed in Sweden, Denmark, the United Kingdom, Italy, Spain, and Malta whilst we are working towards obtaining new licences in the near future. With a strong product and dedicated team, we are working on delivering the best possible gaming and customer experience to our players.

Do you find Malta convenient as your Head Office location, or could you quickly relocate to another country?

Malta being a gaming hub has a lot of advantages for us so, yes, I would say I find it very convenient. As many of our business partners and providers are also located on the island, it makes it very easy for us to have face-to-face contact and meetings without the need for travel. I personally believe Malta will continue to be an important hub, being a bi-lingual and safe country but also having good infrastructure. As an employer, we are able to find good talents in Malta and we have also opened our Stockholm office in order to expand our reach in new talents.

Tell us a little bit more about your recruitment process and retainment of recruits. Do you provide opportunities for employees to expand their skill sets through training and coaching?

At Videoslots, we believe in a fair and fast recruitment process, a friendly but professional interview experience and effective onboarding. In this industry the competition to find good people is fierce. As a result, we are always looking to diversify our sourcing channels. We automate where it is possible, and we analyse our data to identify what can be improved. Our business is growing, and that presents plenty of opportunities for those who are eager to build their career within Videoslots.

In 2021 we promoted 75 employees, the equivalent of 33% of our total employees which is a great achievement and a significant boost to our retention rates. We offer a wide range of opportunities for our employees to grow and learn. With so many of them coming from so many different countries, backgrounds, industries, cultures, we emphasise to our managers and leaders that there is no one way to learn.

In our Operations teams, we have dedicated trainers. We also expect our managers to follow up on the individual needs of our employees, through regular check-ins to make sure their personal development is on track.

What are your takeaways from your time working with a major company like Videoslots in the industry?

I have worked for Videoslots for over 5 years now and I have been lucky to work with some talented individuals during this time. If I mention a few takeaways, I could say:

- Communicate and learn from people.

Whether it’s your team member or another department, regardless of title, always listen to their new ideas and be open to communicating with your colleagues.

- Don’t be afraid to try new things.

Things might not go as planned at times, but you will never know if something is going to work or not unless you try. And if you don’t try, you will never learn.

- Be accountable.

Instead of complaining and blaming others for failure, have accountability. Learn from any mistakes and move on.

What's in store for Videoslots in the coming year?

2022 will be a very busy and interesting year for us. We have plenty of ideas and projects in development right now. While keeping our strong presence and innovation in the casino vertical, we will be working on pushing our Sportsbook which we launched last year.

We are also very close to launching our social casino app which will help us reach a new audience in several new markets. Moreover, we have a very exciting project on the land-based side of the industry which we are working on and expect to launch closer to Q4.

2022 WILL BE A VERY BUSY AND INTERESTING YEAR FOR US. WE HAVE PLENTY OF IDEAS AND PROJECTS IN DEVELOPMENT RIGHT NOW.

INDEED,

The Most

CRUCIAL

Aspect

OF LOCALISATION IS THE TARGETED CULTURAL ENVIRONMENT.