4 minute read
LOOKING TO THE FUTURE
from SiGMA Issue 17
by SiGMA Group
With over 30 years of gaming under your belt, what has kept SYNOT Group at the edge of an ever-innovative market? What values do you think have kept you at the forefront of the gaming market?
For the past 30 years, the success of each company under the SYNOT Group umbrella has been defined by the ability to adapt and take risks across the board –land-based, platform and online gaming.
OUR GAME PORTFOLIO NOW BOASTS OVER 90 TITLES, WITH AT LEAST 1-2 GAMES BEING DEVELOPED PER MONTH. IN 2021 WE RELEASED 12 NEW TITLES IN TOTAL.
SYNOT Group strives to be as competitive as possible in all areas of business. We always follow the latest trends in order to offer our customers the best possible services. By operating internationally and currently operating in many countries around the world, it is a matter of course for us to be able to adapt (including our products) to the legislation and specific conditions of the individual countries in which we operate.
This is really important in terms of long-term strategy as it allows us to be a technological, and consequently, business leader in international markets, where the advantage of our own research and development is increasingly manifested. It is based on many years of know-how in the gaming industry.
2021 has been a very memorable year for the industry as a whole. What were the highlights of the year for SYNOT?
As SYNOT Group, we reached a significant jubilee last year as it has been 30 years since our company was founded. In 2021, it once again expanded its global reach. SYNOT Group entered the Panamanian market, also Italy (where, up until now, it only carried out online business) and Morocco. In addition, it entered into a strategic partnership with the Italian lottery business market leader, SISAL Entertainment.
SYNOT Group also reached an important milestone by becoming certified according to the GLI-11 standard issued by the renowned certification authority Gaming Labs International (GLI). Furthermore, SYNOT Group with Ukrainian-Czech company ROYAL, Ltd. jointly received the license necessary to operate casinos in Ukraine. SYNOT co-founded the company about thirty years ago and still acts as co-owner. At the same time, it is historically one of the most successful companies in its country and business. It was ROYAL that gradually began to open its casinos in Lviv, which is the largest city in western Ukraine.
I’m glad to say that 2021 was an extremely busy and successful year for SYNOT Games – the online division, as well. We kicked off the year with great news - we obtained the UKGC license and entered the UK market, and distributed our content portfolio in the German market and well-established markets such as Italy, Portugal, Romania, etc. through our partners operating there, leveraging the many opportunities we have out there. But it is important for us to maintain a stable position as a top provider in Slovakia and Czech Republic, our domestic market.
Our game portfolio now boasts over 90 titles, with at least 1-2 games being developed per month. In 2021 we released 12 new titles in total. A lot of thought and effort went into their creation as they combine innovative concepts with different themes and designs, high-resolution graphics, and a rich array of in-game features such as variations of game volatility, an assortment of bonus wilds, multiplier symbols, the Hold and Win feature, not to mention the integration of our progressive bonus.
With an exciting future on the horizon, are you looking forward to in the year to come? Are there any exciting projects you'd like to let us in on?
When the COVID-19 pandemic hit in 2020, it deeply affected all of us. At SYNOT Group, we especially felt for domestic and foreign companies we do business with, who had to reduce some of their business activities with us for a large part of the year, following pandemic restrictions.
Naturally, our primary mission was to maintain employment. We are truly fortunate to have a significant presence in the online segment which has helped us withstand these trying times, and despite circumstances even strengthen and expand our presence in international markets.
In 2022, we want to pick up suspended projects which were a result of the epidemiological situation worldwide, such as exhibitions, networking events and the like. We have a lot to offer within both land-based and online, and can’t wait to get them out there to our existing and new potential business partners. In the meantime, we work hard to bolster our position in existing markets and expand our activities to other destinations in the world.
At SYNOT Games, we have a clear path ahead of us. We will continue to focus on regulated markets and maintain compliance throughout our operations. So networking and keeping up with our partners is an essential part of our business. Two exciting markets have a prominent position in our roadmap for this year - Bulgaria and Switzerland. These are regions to keep an eye on because pretty soon the SYNOT Games logo will pop up much more often in these quarters.
The SYNOT Games slot development roadmap for the first half of 2022 has been announced and there's plenty of great content to look forward to - new themes and sequels of our top performers, like Respin Joker. We are already unpacking a fantastic range of new games every month with still more to come. We are also expecting to see many more customers offering our content with integrated SYNOT Progressive Bonus as we continue to integrate our proprietary bonus tool with their platforms. Plus, we have some surprises for our customers and players in the shape of holiday-themed slots, one launching very soon.
ايراغلب ؛ماــعــلا اذهل
راعش ىرنس ابيرقو ،نيتقطنملا كلت ىلع اذه رثكأو رثكأ نكامأ يف SYNOT Games .ماعلا ةيمنتلاو روطتلا قيرط ةطراخ نع نلاعلإا مت فصنلل SYNOT Games ةكرشب ةصاخلا ؛ريثكلل اهيف علطتنو ،2022 ماــع نم لولأا انلامعأ
NETWORKING AND KEEPING UP WITH OUR PARTNERS IS AN ESSENTIAL PART OF OUR BUSINESS. TWO EXCITING MARKETS HAVE A PROMINENT POSITION IN OUR ROADMAP FOR THIS YEAR - BULGARIA AND SWITZERLAND.