- BUSINESS MODEL
JOHOR’S ACTION SPORTS FESTIVAL PROPERTY OF RAC. MALAYSIA
2018-2020 BUSINESS MODEL
- ABSTRACT - MAIN ARENA - CORE BUSINESS
1–3
-
8 – 10
SOUND STAGE CORE BUSINESS CORE ASSET ESTABLISHMENT
- BUSINESS EXTANTION
11 – 15
- GOALS
16
PROPERTY OF RAC. MALAYSIA
2018-2020 BUSINESS MODEL
ABSTRACT
MAIN ARENA
CORE BUSINESS
CORE BUSINESS
CORE BUSINESS
CORE BUSINESS
CONNECTING PEOPLE FROM DOMESTIC TO GLOBAL. PROMOTE TOURISM IN ACTION SPORTS AND MUSIC FESTIVAL
CORE ASSET
ESTABLISHMENT
SKATE COURSE/ OBSTACLE RENTAL / SALE / DISTRIBUTION Structure design and manufacturing of skate parks and other sliding sports equipment.
BUSINESS EXTENSION
SKATE COURSE/ OBSTACLE RENTAL / SALE / DISTRIBUTION Structure design and manufacturing of skate parks and other sliding sports equipment.
BUSINESS EXTENSION
ACTION SPORTS PORTABLE OBSTACLES Are obstacles that can be transported, linked, placed, or moved with only one or two people. No fork lift required. In the world of action sports there is always an obstacle needed and freshpark and Ramptech is the only company in the world that can do what it does! Freshpark has only turn-key skateboard/bmx/scooter/inline program in the world. . Ramptech is committed to crafting American made, high quality, weather resistant exterior ramps for SKATEPARKS and the SKATE AT HOME â„¢
BUSINESS EXTENSION
OSET is the World Leader in the design and manufacture of electric trial, trail, dirt and motocross motorcycles.
BUSINESS EXTENSION
OSET is the World Leader in the design and manufacture of electric trial, trail, dirt and motocross motorcycles.
BUSINESS EXTENSION
BUSINESS EXTENSION
BUSINESS EXTENSION
GOALS
D E M O C R A T I Z E JOHOR’S ACTION S P O R T S DEVELOP A SUSTAINABLE AND MAJOR WORLDWIDE EVENT ORGANIZERMONETIZE EVENTDAYS THROUGH COMMERCIAL ACTIVITIES
STAKE HOLDERS
Organizer // rac malaysia the owner of pro x jam They supply all the assets needed for the event and use all the expertise from their 20 employees.
Sponsor Every event is sponsored by big name brands and local companies. Sponsors use it as a visibility platform and sometimes a way to showcase their products.
Public organization Partnership with msn , and others agencies. Event are also hosted by cities and region which allocate the area
Atheletes Some are professional athletes and some are amateurs, depending on the event.
Spectators, customers Crowd and customers during events are composed with core spectators but not only, the goal is to touch everyone, expert and non-expert public.
PROFIT CENTER
Minor profit
- Athletes participation fees. - Merchandising, Apparel, Souvenir
Major profit
- Host the festival , city connection ( district competition ) - Athlete management yearly allocated budget - Vendors / Action Sports Trade show - Product Distribution Event site manufacturing and consultation / services / sales - Sublimation print on site event canopies etc. - Sale / Rental course and obstacles.
ASSET IDENTIFICATION
Asset identification
+ReputationPartnerships + Organizational Competences+ Brand& Activation management Core asset Developing domestic creative environment Sports tourism
CONPETENCES
Event organization Turnkey solutions and unique sport structures
B2b & brand activation Field, digital activation and communication campaigns
Entertaining athletes management Famous athletes, network, sponsors activation using athletes
Negotiation Show off sports, unique and big sport structures, famous athletes, strong competition
CORE ASSET
ACTION SPORTS SITE EVENT SET UP
REPUTATION BUSINESS MODEL
RESOURCES BUSINESS MODEL
DEVELOPMENT BUSINESS MODEL
LONG TERM GOAL Create a cultural business model by focusing on new resources (and develop linked competencies to create assets) BRAND DISTRIBUTION ( DOMESTIC / INTERNATIONAL)
CULTURAL BUSINESS MODEL
PROPERTY OF RAC. MALAYSIA 2018-2020 BUSINESS MODEL