SCV Business Journal March 2024

Thursday, April 18 | 5:30 pm

A cancer diagnosis can be confusing and overwhelming. At this event, UCLA Health experts will demystify all things cancer for patients and their loved ones, sharing information about what a cancer diagnosis means, as well as details about the world-class treatment options available at UCLA Health Santa Clarita.

Introduction and Overview:

Presented by UCLA Health hematologist oncologist Alexander Black, MD

Keynote Speaker:

Dennis Slamon, MD, PhD World-renowned UCLA Health oncologist, cancer researcher and developer of Herceptin, the “drug that changed the breast cancer treatment landscape.”

Thursday, April 18, 2024 | 5:30 pm

UCLA Health Santa Clarita-based Panelists:

• Alexander Black, MD | Hematology Oncology

• Rena Callahan, MD | Breast Medical Oncology

• Omar Sahagun, MD | Radiology

• Gregory Senofsky, MD | Surgical Oncology

• Nimit Sudan, MD | Medical/Integrative Oncology and Hematology

• Michael Xiang, MD, PhD | Radiation Oncology

Location: Santa Clarita Performing Arts Center at College of the Canyons 26455 Rockwell Canyon Rd. | Santa Clarita, CA 91355

To register and learn more, scan or visit uclahealth.org/events/demystifying-cancer

Proudly Offers:

• One Million Sq ft. of Production Space

• 35 Sound Stages from 6,000 - 80,000 sq ft.

• 3 Ground Pits / Swimming Pools on Stage

• Industry’s Newest Lighting & Grip Equipment

• Downtown Backlot Now Features: 40’ Facades, Multiple Streets, Several Interiors and an Alleyway

Santa Clarita Studios, the perfect home for your next production.

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A Plan to Prevent Colorectal Cancer

PATRICK MOODY

Henry Mayo Newhall Hospital

Colorecal cancer is a potentially deadly disease. But lifestyle changes can help you prevent it, and screening can detect it early, when it’s small and easier to treat.

Colorectal cancer is a leading cause of cancer death in the United States, according to the American Cancer Society. But there are steps you can take to help protect yourself.

Regular screening and healthy lifestyle choices can help prevent the disease altogether. If cancer does develop, screening can help detect it early, when it is much easier to treat effectively.

FIND IT EARLY

Most colorectal cancers start as abnormal growths, called polyps, on the lining of the intestines. These polyps can be removed before they develop into cancer. Many early colorectal cancers can also be treated successfully.

Screening is the best tool for finding polyps or colorectal cancer early. The ACS recommends that people at average risk for colorectal cancer start screening at age 45. Some effective options include:

„ Fecal occult blood test every year.

„ Stool DNA test every three years.

„ Colonoscopy every 10 years.

Your doctor can help you decide which screening program is right for you. If you have risk factors, such as a family history of colorectal cancer, polyps or inflammatory bowel disease, your doctor may recommend that you start screening earlier or be screened more often.

Your doctor can also help you decide when to stop screening. For people ages 76 to 85, the decision to screen for colorectal cancer should be an individual one. And people over age 85 don’t need screening at all.

PREVENTION IS BEST

You can take steps to lower your risk by making healthy lifestyle choices. The American Institute for Cancer Research recommends the following:

„ Limit intake of red meat, such as beef and lamb, to no more than 18 ounces (cooked weight) a week.

„ Avoid processed meat, such as hot dogs, ham, bacon and sausage.

„ Know the risks of alcohol. Colorectal cancer has been linked to drinking alcohol.

„ Maintain a healthy weight.

„ Be physically active for at least a half hour a day.

Don’t ignore symptoms

Some colorectal cancer can’t be prevented,

but it can be treated. The ACS says to check with your doctor if you have:

„ Diarrhea, constipation or another change in bowel habits for more than a few days.

„ Cramping or steady stomach pain.

„ Blood in your stool or from your rectum. Having symptoms doesn’t necessarily mean you have cancer, but they should always be investigated.  „

‘The Best Versus the Rest’

BY KEN KELLER SCVBJ Contributing Writer

How is your company doing?

It is hard to believe but we are almost through the first quarter of 2024. Why are some businesses thriving and others not doing as well?

You can blame the usual suspects: the economy, the politicians and your offering rock bottom pricing. Or, you can take a look in the mirror and decide to get real.

I believe that the gap between thriving and struggling can be explained comparing and contrasting “the Best versus the Rest.”

Strategy

“The Best” have strong business models. These organizations have clients and allies, not transactional relationships. They have ongoing, varied revenue streams and strong relationships in the supply chain.

The rest think, say and act that, “We hope customers will do business with us.”

The Best create and work from written plans. This is a long-term document, strategic in nature, and includes an annual action plan that all departments are held responsible for executing, together.

The rest have a semi-thought-through or a gap-filled, poorly conceived plan somewhere in the CEO’s or owner’s head — this plan is not openly shared.

The Best outperform their competition because they know what matters externally and internally and they have a laser-beam focus on being and staying, an industry leader.

The rest know they have issues but can’t seem to get the strategy, focus and energy organized to address their underperformance.

The Best understand that every company is a technology company and make appropriate investments to have a better business.

The rest reluctantly spend on technology, believing that it is an expense, not an investment.

The Best are always trying to find a

better way. These companies are never satisfied because they understand that improving means distinguishing themselves for clients and from their competition.

The rest are satisfied with what they have; they don’t understand that fair, okay and good are the enemies of great.

Management

The Best have a management team that will freely hire people who are capable and interested in taking their jobs.

The rest are afraid to hire people who represent a threat to their positions, pay and stature; they usually hire sycophants.

The Best delegate appropriate responsibility and corresponding accountability to get things done. Management is trusted and empowered to take care of business within established guidelines.

The rest suffer from ongoing under performance because people lack the authority, responsibility and tools, these individuals are simply not trusted.

The Best evaluate their people continuously. Performance reviews are scheduled and held; the people in these organizations know what is expected of them.

The rest don’t believe in evaluating people because they take too much time, aren’t done well and don’t work. No one considers that these excuses have any bearing why evaluations don’t work.

The Best know that high performing employees resent the presence of those who do not keep up. Underperformance is addressed and results in people leaving for other opportunities.

The rest tolerate poor performers.

Performance

The Best have clear priorities. Everyday people focus on the vital few that matter. These organizations understand key performance metrics and continually monitor them.

At the rest, most of each day is filled with working on the trivial many and nothing much gets measured. The clock is watched all day long.

The Best believe in “sharpening the saw.” The better companies are learning organizations, understanding that continuing education is a sustainable competitive advantage.

At the rest, learning is optional and most people opt out.

The Best don’t make or accept excuses. When something goes wrong, responsibility is accepted, learned from, and all move on.

The rest spend time being caught up in the “blame game” resulting in punishment but not always of those responsible.

People

The Best realize that great people get superior results, and so, strive to retain these individuals.

The rest hire those that aren’t hired by The Best.

The Best know that with superior employees, not as many people are needed on the payroll to achieve the company’s goals.

The rest tend to throw people at problems, overhiring and increasing payroll costs.

Results

The Best focus on results. The best understand intentions, action and activity do not equal results. Trying doesn’t count, either.

The rest spend their time on everything but results; busy work without goals.

The Best have bonus compensation plans tied to company performance, team performance and individual performance.

The rest usually believe that being on the payroll is enough compensation and the results prove that this thinking is correct.

Hope is a word rarely spoken at The Best organizations.

You hear it all too often at the rest.

Ken Keller is an executive coach who works with small and midsize B2B company owners, CEOs and entrepreneurs. He facilitates formal top executive peer groups for business expansion, including revenue growth, improved internal efficiencies and greater profitability. Email: Ken.Keller@ strategicadvisoryboards.com. Keller’s column reflects his own views and not necessarily those of the SCVBJ. 

Growing Up on The Rancho

BY PERRY SMITH SCV Business Journal Editor

Steve Arklin Jr. said running a movie ranch was never in the script. He’s always known life in the canyon, growing up in and around the movie ranches that surround his family’s property.

He has stories from being on film sets as young as age 12, when he said he was asked to watch a group to make sure no individuals wandered off the lot or to help where a kid his age might be able to.

As he got older and his construction skill set expanded, so did the jobs, and his family’s property. He had learned how to operate a backhoe by the time he was a teen.

Similarly, the family has built its facility up from and developed the 350-acre spread on Placerita Canyon Road to a lot that has hosted everything from popular television series like “Westworld” to feature-length films like “Iron Man 3,” as well as commercials and music videos and everything in between.

“Since I was a little kid, I just always wanted to be outside,” Steve Arklin Jr. said. Building features for film sets became a natural fit for a young boy who “wouldn’t care if I was outside mowing the lawn,” he said, as long as he was outside.

Growing up on a ranch, he learned at a young age how to use the tools and equipment that would later become part of his daily life.

“Well, when I was first born, we actually didn’t have too much of it, we didn’t have any of it, we had just a little bit of land here and we lived in a tiny little house,” Steve Arklin Jr. said during a recent interview from his home on the property, where he lives with his parents and two brothers.

“And over the years, we slowly built the place and added on.”

The family lives together but in separate spaces in the beautiful bucolic setting that’s maybe 10 or 15 minutes from Old Town Newhall, another part of town rich with film history within the ThirtyMile Zone, or TMZ. It’s also within the city of Santa Clarita’s Movie Ranch Over-

lay Zone, a place supportive of filming that’s also been a big help, according to the Arklins.

A Lot of Looks

A drop-down menu on the movie ranch’s website under the “Our Locations” tab for Rancho Deluxe provides a list of the vast array of locations that Steve Arklin Jr. has figured out how to re-create on the family lot.

Military bases and camps, log cabins, lakes, ponds, pools and waterfalls, a massive country saloon replete with an authentic bar front that dates back to the 1880s — which is one of the first structures that greets visitors — as well as deserts, Indian camps and even a man cave — which is as interesting as it sounds.

Oh, and there’s also a martial arts dojo, a Mediterranean villa, a ranch house, a hilltop house and even a bait shop among the many, many other settings.

In the Beginning

Heading to Rancho Deluxe filming locations from city limits, you’ll start to see the history of film and television that surrounds the facility, with places like Disney’s Golden Oak Ranch, an 890-acre film location purchased by Walt Disney himself more than 60 years ago, which is right down the street.

Steve Arklin Jr. said that, while there’s a lot of filming in the SCV, the community of businesses that host major productions is relatively small and well-known to each other.

“Over time, because I was a part of growing up here, I got really good at building, construction and land management and all these things, and I did a lot of jobs by the time I was in high school,” he said. And not long after that, he was doing some of those things for a nearby movie ranch.

“And that’s when my parents were like, ‘We kind of built one by accident — what do you think about doing that here?’” he recalled.

“It was never the plan, but I fell into the business.”

Like Father, Like Son

The elder Steve Arklin said he started a waste-management business in Sand Canyon and then acquired a 5-acre lot in 1983 that he’s grown over time into the property the family has today.

“As properties became available, I started expanding our footprint, but really, the intention was not going into the movie business,” he said.

“More of the intention was, I really have

Steve Arklin Sr., left, and his son, Steve Arklin Jr. stand near the refurbished bar from the Palace Saloon at Rancho Deluxe in Santa Clarita. PHOTO BY DAN WATSON/THE SIGNAL

Auto Row Gearing Up For Some Improvements

DEVELOPING STORIES

BY PERRY SMITH SCV Business Journal Editor

There’s quite a bit of change in store for the city of Santa Clarita’s Auto Row, according to city officials, who are also looking at big developments throughout the city in the coming months.

In addition to changes at Auto Row, residents probably can expect to see renovations at the mall down the street, and potentially, across town in Wiley Canyon.

“There’s actually quite a bit of auto dealer activity,” according to Jason Crawford, director of community development for the city of Santa Clarita.

The new Tesla dealership is under construction, which took a spot where Hyundai had been, and Crawford described the Japanese carmaker as doing a double-move — currently Hyundai is at 24135 Creekside Road while they plan for improvements to be made for their permanent location at 23901 Creekside Road.

There are also three other dealerships performing remodels in and around Creekside Road, he added. Honda will be remodeling at 23551 Magic Mountain Parkway; Lexus will be remodeling at 24033 Creekside; and Kia will be remodeling at 24095 Creekside.

Crawford said it’s encouraging news for local businesses and the city, which sees a significant portion of its sales tax revenue come from vehicle sales on Auto Row.

“We’ve got all of these auto dealers that are spending money on new dealerships or upgrading their dealerships, it is a pretty good indicator for what they expect of the economy in the future,” Crawford said in a recent interview. “They must be betting on auto sales in Santa Clarita.”

Another area that provides a big revenue boost for the city is the Valencia Town Center, which is also set for big changes, which are expected to be discussed in April.

A community meeting on the last day

of February was the latest in a series of public outreach meetings for the 111-acre site the city is now part of what the city is calling the Town Center Specific Plan.

The city has received hundreds of pieces of feedback from residents, but publicly, little has been said by the largest property owner in the TCSP, Centennial Real Estate Corp., a national Dallasbased developer.

The plan is expected to go before the Planning Commission in April once it’s finalized.

Centennial officials have been very supportive of the mixed-use vision the city has expressed interest in on behalf of its residents.

In a fall conversation, the company’s chief investment officer, Carl Tash, emphasized the project would be well-integrated into its surroundings, as opposed to a “retail island.”

“We do feel confident in saying that Valencia Town Center has the potential to become a multi-use, live-work-play destination similar to Hawthorn, Fox Valley and MainPlace that seamlessly and aesthetically combines retail, restaurants, entertainment, luxury living and office space in a single master-planned campus,” according to an email from Michael Platt, Centennial’s executive vice president for mixed-use development.

“And with the help of city officials working on behalf of the Santa Clarita community, we are committed to de-

termining the best ways to enhance this center to meet the needs of residents and visitors alike.”

This month, one of the biggest plans for the city to discuss will be the Wiley Canyon project, which is also a mixeduse development, which is being planned around a senior living development.

The proposal is for 379 apartment units and more than 200 units for senior housing too, just east of Interstate 5 and west of Wiley Canyon Road, between Hawkbryn Avenue and Calgrove Boulevard, according to city planners, who also hosted a site visit there last February.

There’s also approximately 8,914 square feet of ground floor commercial space in the plan.

The project’s buildings are proposed to range in height from one to four stories, with a maximum of 50 feet in height.

The plan also mentions improvements of approximately 50,660 square feet for publicly accessible recreation space, according to a notice shared this week by Planning Manager Patrcik Leclair.

The city is expecting to conduct the first public hearing 6 p.m. March 19, during the commission’s regularly scheduled meeting.

A project website has been set up for Wiley Canyon Senior Living by Link Senior Development, which talks about some of the details mentioned. The website for the project is linkseniordevelopment.com/ portfolio-item/wiley-canyon-seniorliving. 

The Kia dealership on Creekside Road is one of several lots that are planning to make changes in the coming weeks and months, according to city officials. PHOTO BY DAN WATSON / THE SIGNAL

Earbuds and Hearing Loss: What’s the Connection?

DR. KEVIN BOLDER AuD, Audiology Associates

Earbuds have risen in popularity among teens and adults all over the country. They have advanced immensely over the years and even come in wireless options. Earbuds are one of the main ways we listen to music and help us to focus on the song rather than the world around us. Often times, people listen to music through their earbuds at too loud of a volume. You may have heard music coming from someone else’s earbuds and wondered, can wearing earbuds lead to hearing loss?

Studies have implied that earbuds can cause hearing loss. Hearing loss isn’t caused by wearing earbuds alone, it is when they are misused that they can have negative effects on your health. Listening to music too loudly through earbuds can cause irreversible damage to your

hearing ability.

When Does Sound Become Dangerous?

Sounds become dangerous to our hearing when they reach 85 decibels (dB). This is the level at which noise-induced hearing loss occurs. If you’re listening to music at a loud volume to block out the noise around you, you can easily reach 100dB through your earbuds. In comparison, music played at 70% volume is playing at 85dB which goes directly into your ears. If you are in a noisy environment, you may turn the volume up to make your music stand out. If the background noise is 75dB, then you may have to increase the volume to 90dB. Even though the music may not seem that loud to you, 90dB is actually very harmful to your hearing.

HOW YOU CAN PREVENT NOISE-INDUCED HEARING LOSS

To protect your hearing and to reduce your chances of developing noise-induced hearing loss, it’s important to be proactive about your hearing health. The good news is you can

still use earbuds to listen to your music. Some ways you can be proactive about your hearing include:

„ Keep your volume at a safe level, below 85dB

„ Switch out your earbuds for headphones

„ Use headphones that have a noise-cancelling feature

Don’t let noise-induced hearing loss affect your hearing ability. Keep your ears safe by listening to music at a comfortable level.

If you are concerned that you may have hearing loss, or you want to be proactive about your hearing health, please call Audiology Associates at 661-284-1900. Kevin Bolder, Au.D. and John Davis, Au.D. are two of the best in Santa Clarita and San Fernando Valley. We are located at 25425 Orchard Village Road, Ste 220, Santa Clarita, CA 91355. Or visit our website at www.AudiologyAssociates.net.

We are Hearing Healthcare Excellence!! „

Santa Clarita Market Sees Fewer Listings in January

BY PERRY SMITH SCV Business Journal Editor

The Santa Clarita Valley real estate market remained strong for condominiums and singlefamily homes in the month of January, according to the local experts, although the data indicated there were some changes to keep an eye on compared to the same time last year.

The Southland Regional Association of Realtors released its monthly report on the state of the SCV market, which looks at things like the median prices, the new supply, the total supply and how long homes are staying on the market, among other areas.

“Despite some fluctuations

in market activity, the Santa Clarita Valley continues to attract buyers with its desirable housing options and strong community amenities,” said SRAR President Bob Khalsa. “The slight increase in closed transactions and the decrease in days on the market indicate ongoing demand and a healthy real estate environment.”

stability could be seen in the yearover-year median sales price for all residential listings — homes and condos — which was at $760,000 in January 2024 and the same during the same month in 2023. The number of new escrows closed were about the same also, with 131 in 2024 and 128 in 2023.

The SRAR looks to be a resource for buyers, sellers and agents with its “Market Trends” report that it publishes on its website, according to the organization.

A few of the notable pieces of data in terms of the market

One of the significant changes in the year-over-year numbers was reflected in the median list price, which actually increased by $59,000 to $829,000 in 2024, compared to $770,000 during the same time the previous year.

The median list price for condos took a slight dip, going down by about $50,000 to $510,000 in January.

The year-to-date sales for the market have totaled more than $110 million, with three months of inventory in the market.

The 391 active listings represented a nearly 20% drop in the year-over-year figures. Pending sales also experienced a notable decline, according to the SRAR, with only 122 transactions recorded in January, marking a 35% decrease compared to the previous year. However, closed sales showed resilience, with the 131 transactions representing a modest 2% yearover-year increase. 

Famed Agua Dulce Parcel On the Market For $5.7M

BY PERRY SMITH SCV Business Journal Editor

This month’s most interesting real estate listing is definitely unique: A historical 40-acre property with more than 100 years of history in the Santa Clarita Valley, offering vineyards, a hotel, a popular French restaurant is now available for $5.7 million.

Represented by Marcus & Millichap, the property is called one-of-a-kind because of its unique combination of valuable features and an amazing back story.

Juan Alonso, the owner of Le Chene, the French cuisine restaurant on Sierra Highway, has owned the property, which was started in 1919, since 1981.

Many consider Alonso, one of, if not the, father of modern viticulture in the SCV, being among the first to plant grapes on his property in

1995. Now the neighborhood boasts two other locations, Agua Dulce Vineyards and Reyes Winery.

“Le Chêne has a paved parking area with 105 parking spaces,” according to a detailed brochure that describes the listing. “The restaurant area also includes two mobile homes and three cabin-style units that house key employees of the restaurant.”

The restaurant’s name, which is French for “the oak,”

is a nod to the hotel’s oak tree-filled surroundings. That building is a little over 7,000 square feet and includes a banquet hall.

The property also includes a motel, the Sierra Pelona Motel which features five buildings with 12 rooms, as well as two single apartments and two bungalow-style units. The motel sits on about 26 acres of the property, which includes a productive vineyard.

The varietals produced at the vineyard include tempranillo, grenache, syrah, tannat, mencia, chardonnay, albarino, treixadura, godello and loureiro.

The residence, which is connected to a sewage tank system, is a four-bedroom, four-bathroom Spanish-style colonial home with nearly 3,000 square feet of space, with heated floors, updated kitchen and bathrooms. 

Movie and Television Studio Financial Outlook for 2024

BY SHEILIA NOVACK

The financial outlook for movie studios in 2024 is a topic of keen interest, especially as the industry continues to evolve. Let’s explore some key observations and trends:

Streaming Wars and Profitability:

Legacy media companies (such as Disney, Warner Bros. Discovery, Comcast, and Paramount Global) are grappling with self-inflicted financial challenges. Their big spending to compete with Netflix and attract streaming subscribers has left them seeking sustainable business models. While several streamers have adjusted strategies, raised prices, and added ad-supported services, Wall Street remains cautious. Investors are looking for a credible vision of how the industry can achieve long-term profitability.

The idea of bundling subscription

streaming services into a cable-style package has gained momentum. However, collaboration among rivals and regulatory scrutiny pose challenges.

Box Office and Revenue Trends:

The global film industry is projected to reach a revenue of $50 billion by 2024.

See OUTLOOK , page 25

Our recent 101st Awards + Installation was a testament to the vibrancy and resilience of our local business community. Against the backdrop of a rich history spanning over a century, this year’s event honored outstanding businesses and leaders while welcoming our new board of directors.

As we celebrated the achievements of our honorees and embraced the fresh energy of our incoming board of directors, one sentiment echoed throughout the evening: the importance of community and the role of the Chamber in fostering it.

With each award bestowed and each handshake exchanged, the celebration reaffirmed our commitment to being the organization that every business should be a part of.

At the heart of our Chamber lies a dedication to supporting, promoting, and empowering our members to thrive in today’s dynamic marketplace.

From small startups to established enterprises, the Chamber serves as a catalyst for growth and collaboration, providing invaluable resources, networking opportunities, and advocacy efforts. As we embark on our next century of service, we invite all businesses to join us in building a stronger, more connected community where success knows no bounds.

Together, let’s write the next chapter of our Chamber’s story— one of unity, innovation, and prosperity for all.

Email us at hello@scvchamber.com or visit www.SCVChamber. com to find out more.

2024 Awards + Installation

Ana Fonseca, President and CEO of Logix Federal Credit Union, speaking after receiving Business of the Year. Photo credit: Jason Case Media

Captain Justin Diez received the Public Service Award.

Photo credit: Jason Case Media

Board Member Rochelle Silsbee congratulates Assistance Leagues president Durinda Evanoff on receiving Non-Profit of the Year. Photo credit: Jason Case Media

Chris Collins and Scott Wesselhoff from The SCV Hub Virtual Food Hall speaking after receiving the Rising Star Award.

Photo credit: Jason Case Media

From celebrating new businesses opening or marking special occasions and achievements, we continue to be honored being part of your celebrations.

We encourage everyone to come and support our new businesses. All our grand opening/ribbon cuttings are free and open to everyone to attend.

Congratulations to Fire Island

your grand

and celebration in February! Please go visit them at 19335 Plum Canyon Rd Suite A, Santa Clarita. Find out more at www.fireislandgrill.com Thank you to all that came to support them!

Celebrating SCV Businesses

Congratulations to Handels Homemade Ice

your grand

and celebration in February! Please go visit them at 25880 The Old Road, Stevenson ranch. Find out more at www.handelsicecream.com. Thank you to all that came to support them! Photo credit: Joie de Vivre Photographie

Do you have a grand opening or anniversary coming up?

Email us at hello@scvchamber.com for details about hosting a ribbon cutting ceremony.

Grill on

opening

Photo credit: Joie de Vivre Photographie

Mayor Pro Tem Bill Miranda congratulates leadership of Fire Island Grill on their grand opening in February.

Photo credit: Joie de Vivre Photographie

Cream on

opening

Isabell Yaralian, Assistant Field Deputy for Supervisor Barger congratulates leadership of Handels Homemade Ice Cream on their grand opening. Photo credit: Joie de Vivre Photographie

2024 Board of Directors

CHAIR OF THE BOARD

BECKI ROBB - PRINCESS CRUISES

EXECUTIVE COMMITTEE

Di Thompson – Thomspon Realty Advisors | Chair Elect

Dr. Chris Raigosa – Kaiser Permanente | Past Chair

Michael Grisanti – Hedman Partners, LLP | CFO

ANDREA CARPENTER - Logix FEDERAL CREDIT UNION

Matt Dierckman – Colliers International

SANDY SANCHEZ - FivePoint

BOARD OF DIRECTORS

JENNIFFER ABBOTT - HUMAN ELEMENT COMPANY

Hunt Braly – Poole Shaffery

KIARA BROWN - CALIFORNIA INSTITUTE OF THE ARTS

KAREN BRYDEN - SCV Locations

Tom COLE - City of Santa Clarita

Marisol Espinoza - SoCAlGas

Jeffrey Gregor – College of the Canyons

TROY HOOPER - Kiwi RESTAURANT Partners

Denise Lite – DaCorsi Placencio, PC

PATRICK MOODY - Henry Mayo Newhall Hospital

ORLANDO MORENO - SCV Water Agency

DR. IZU OKPARA - Omni Wound Physicians

HENRY RODRIGUEZ - State Farm Insurance

LINDSAY SCHLICK - SchlickArt Video & Photography

Holly Schroeder – DrinkPAK

ROCHELLE SILSBEE - Southern California Edison

Eric Stelnick - LBW Financial & Insurance Services

Tom Swire – Mercedes Benz of Valencia

Bryan touchstone - Valencia town center

john vance - vance wealth

DENNIS VERNER - Burrtec

KARINA WINKLER - Holiday Inn Express

Business Councils

As the third largest city in Los Angeles County, the Santa Clarita Valley Chamber of Commerce represents over 65,000-member workforce. We realized we can better serve our business community by having six Business Councils, allowing members to work on issues specific to their area. Our Councils provide a channel for our members to be involved in solving problems, discussing issues, and implementing special projects and events for the benefit of the area being served. Participation offers members the opportunity to prioritize and bring a focus to the business needs of the area, and to take community leadership roles in addressing these needs. It can increase members’ business network, and provide stronger representation on area issues. Also, since area councils exist as industry-specific, participation provides an opportunity for area-specific networking with others doing business.

LATINO BUSINESS ALLIANCE

Our LBA council works to promote Latinoowned business as well as relevant issues facing our Latino business community. In addition the LBA helps to educate businesses on how to enhance a company’s business efforts with Latino customers and other Latinoowned businesses.

GOVERNMENT AFFAIRS

The Government Affairs council meets to discuss policy decisions on a local, county, state and federal level. As a member, you are encouraged to attend a meeting and have your voice heard throughout the SCV and take a stance on pertinent issues relative to the business community or your industry in particular.

SMALL BUSINESS

Small Businesses are at the core of our Chamber’s membership and are the backbone of our economy. The Chamber offers a variety of educational and networking programming to help your small business thrive. The council focuses on three main objectives: Advises the SCV Chamber on small business related issues, programming and networking opportunities; Supports the Chambers “Retail Walks” with elected officials; and helps promote the nationwide “Small Business Saturday” program which highlights small businesses on the Saturday after Thanksgiving.

BLACK BUSINESS COUNCIL

Our Black Business Council works to inspire, empower, and promote the economic growth and sustainability of black businesses, entrepreneurs, and professionals within the Santa Clarita Valley. In addition it serves as a catalyst for engagement, awareness building and consultation; eliminate barriers to opportunities and addresses issues unique to black owned businesses, professionals, and their families.

API BUSINESS COUNCIL

Our Asian Pacific Islander Council works to identify and advance API-owned businesses and business leaders in the Santa Clarita Valley. The API Council develops programs and offers resources to strengthen the API business community. The purpose of the API Council is to build and foster community among API-owned businesses to create a positive impact in where we work and reside.

NON-PROFIT COUNCIL

The SCV has a strong philanthropic community with more than 100 locally-based nonprofit organizations that help our community thrive. Our non-profits are a key reason why Santa Clarita is a great community and always looking towards a better future. The council provides business resources for our local non-profit leaders to help them connect, grow and learn about valuable information so they can successfully meet their organizations mission and goals.

Government Affairs Council

March 13 | 10:30 am

We invite you to participate in our monthly Government Affairs Council meeting—a vital forum where we discuss, review, and take action on policy decisions at the local, county, state, and federal levels.

As a proactive advocate for our members, the SCV Chamber is committed to maintaining a healthy and vibrant business climate in one of California’s most business-friendly cities. Our Government Affairs Council plays a pivotal role in shaping legislative policies that support and promote business growth in the Santa Clarita Valley.

At our monthly meetings, attendees have the opportunity to:

Review Policy Decisions: Stay informed about the latest policy developments and legislative initiatives affecting the business community at the local, regional, state, and federal levels.

Engage in Discussions: Participate in meaningful discussions with fellow business leaders, policymakers, and community stakeholders to exchange ideas, share perspectives, and advocate for policies that align with our collective interests.

Take Action: Collaborate with the Chamber and fellow members to develop strategic advocacy efforts and initiatives aimed at advancing our policy priorities and advocating for positive change.

Whether you’re a seasoned advocate or new to the realm of government affairs, your voice matters. Join us as we work together to shape the future of our business community and make a difference in the legislative landscape. Open to all Chamber Members!

For more information or to RSVP for your seat at the table, email us at hello@scvchamber.com.

Business After Hours Mixer at Mercedes Benz

March 20 | 5:30 pm

Join us at the SCV’s premier networking experience at Mercedes Benz Valencia, where the Santa Clarita Valley’s business leaders will converge for an evening of camaraderie and collaboration.

Don’t miss this golden opportunity to expand your network, forge new connections. Rub shoulders with 100+ business representatives from across the Santa Clarita Valley, including industry leaders, entrepreneurs, and professionals. Exchange ideas, share insights, and explore potential collaborations in a relaxed and welcoming atmosphere. Don’t miss this opportunity to elevate your network, expand your horizons, and make lasting connections.

UPCOMING EVENTS

Black Business Council -Unlocking the Potential. Tapping into the Growth of Black Hollywood in the SCV March 26 | 5:30 pm

As the world of media and entertainment undergoes rapid transformation, fueled by the rise of streaming platforms, cutting-edge technologies like virtual reality, and an insatiable appetite for diverse content, the Santa Clarita Valley emerges as a vibrant hub for innovation and creativity.

At this exciting event, we’ll delve into the evolution of Black Hollywood in SCV and the role it plays in shaping the future of media and entertainment.

Hear firsthand from media professionals based in the Santa Clarita Valley who are revolutionizing the industry, challenging norms, and amplifying diverse voices through their work. Discover how they are stretching boundaries and paving the way for previously untold stories to be shared with the world.

Learn about the opportunities for businesses to tap into this growing market and make their mark on the world stage.

Whether you’re an aspiring media entrepreneur or a seasoned industry veteran, this event will offer invaluable insights and inspiration to help you start and grow your business in the ever-expanding media landscape. Discover how you can leverage SCV’s dynamic media ecosystem to unlock new opportunities and drive success.

Don’t miss this unique opportunity to gain firsthand knowledge from industry insiders, connect with fellow professionals, and explore the limitless possibilities of Black Hollywood in SCV.

Join us as we celebrate diversity, innovation, and the transformative power of storytelling!

Non-Profit Council:

Strategic Success - Navigating the Nonprofit Landscape March 28 | 9:00 am

Come join us for an insightful event presented by the SCV Chamber’s Non-Profit Council, where we will explore the strategic objectives that propel three local organizations toward success. In today’s ever-changing landscape, having a clear strategic vision is vital for long-term growth and influence. Through interactive conversations and actionable advice, participants will learn how our esteemed panel of guests defines and achieves strategic objectives, ensuring harmony with their organization’s mission and vision.

15th Annual State of the County

June 6 | 11:30

am

Join us and LA County Supervisor Kathryn Barger for our 15th annual State of the County.

Supervisor Barger will provide an update on the key issues which are impacting the Santa Clarita Valley.

As one of the most popular events in our business community, tickets will sell out very fast, so make sure you get them early!

To view our full calendar and event details go to www.SCVChamber.com or scan the QR Code to the right.

Six Flags Magic Mountain Leads the Charge with California’s Largest Solar Energy Project

BY JEY WAGNER, ED.D. President & CEO of the Santa Clarita Valley Economic Development Corporation

In a monumental stride towards a sustainable future, Six Flags Magic Mountain, located in the heart of the Santa Clarita Valley, has embarked on a groundbreaking initiative that not only elevates its status as a premier entertainment destination but also solidifies its commitment to environmental stewardship. Breaking ground on California’s largest single-site commercial solar energy project, Six Flags continues to advance their ESG-related initiatives, as well as significant contributions to both the economy and the environment. Environmental, social and governance (ESG) is a framework used to evaluate an organization’s business practices and performance on various sustainability and ethical issues. Magic Mountain will be the third solar installation for Six Flags, following Discovery Kingdom in Northern California and Great Adventure in New Jersey. These three sites will rank as the largest volume of onsite Solar PV systems for any U.S. organization.

Key Components of the solar installation:

1. Massive Solar Carport:

Spanning an impressive 637,000 square feet, the solar carport serves as the cornerstone of the project, ingeniously built over the main guest parking lot and team member parking lot. This innovative design not only maximizes space utilization but also underscores the park’s dedication to sustainable infrastructure.

2. 100% Energy Offset

With a capacity to generate 12.37 megawatts of power, Six Flags Magic Mountain and Hurricane Harbor will become entirely self-sufficient in terms of energy consumption, relying solely on solar power. This achievement not only reduces the park’s carbon footprint but also sets a remarkable precedent for energy independence in the entertainment industry.

3. Ample Parking and EV Charging

The solar installation caters to the needs of both guests and team members, offering an estimated 3,544 guest parking

spaces and 771 team member parking spaces. Additionally, approximately 30 electric vehicle charging spaces in the

See SCVEDC, page 22

Unlocking the Future of Work: VIA Workforce Development Conference 2024

The Valley Industry Association of Santa Clarita (VIA) is set to ignite innovation and transformation with its VIA Workforce Development Conference 2024, slated to take place at the Hyatt Regency Valencia on May 16. This highly anticipated event will feature keynote speaker Seth Mattison, an internationally renowned thought leader, author, and advisor, who will delve into the theme of “The Future of Work: Leading a HumanCentered Workplace.”

With a diverse portfolio of clients including Adidas, Salesforce, General Electric, Lockheed Martin, and Thomson Reuters, Seth Mattison brings a wealth of experience and insights garnered from working with toptier companies across various industries. His presentation for VIA promises to captivate attendees with its focus on talent management, high-performance cultures, leadership, and the Future of Work, blending surprising truths, actionable insights, and inspiring anecdotes.

“We are thrilled present the VIA Workforce Development Conference 2024, featuring Seth Mattison as our keynote speaker,” remarked Kathy Norris, CEO/President at VIA. “This event underscores our commitment to empowering businesses with the knowledge and resources needed to thrive in an ever-changing world.”

2024 UPCOMING EVENTS

February 22 | VIA After Five

La Cocina 5:00 - 7:00 PM

28076 Bouquet Cyn. Rd

Santa Clarita, CA 91350

March 15 | HR: Navigating Best Practices in the Valley’s Dynamic Industries 11:30 am. - 1:30 p.m.

Dianne G. Van Hook University Center, RM. 258

In today’s fast-paced and dynamic landscape, characterized by technological advancements and shifting demographics, leaders are tasked with navigating uncertainties while seizing emerging opportunities. The VIA Workforce Development Conference is designed to equip attendees with the insights and tools necessary to thrive in this evolving environment.

In addition to Seth Mattison’s presentation, the VIA Workforce Development Conference will include a high-level panel discussion hosting industry leaders from the Santa Clarita Valley sharing their expertise, ideas, the challenges they are encountering, and the ways they are preparing for the future of work. Attendees can expect to gain invaluable perspectives on pivotal questions shaping the future of work. From understanding the evolving needs of talent to embracing change as an opportunity for growth, participants will delve into key topics such as activating human-centered leadership, embracing change and growth, Standing out in the AI era and unleashing workforce potential.

Through thought-provoking discussions, attendees will emerge equipped to lead agile, collaborative, and digitally-enabled teams capable of driving impact across all stakeholders. The conference promises to provide actionable strategies and insights that attendees can immediately implement within their organizations.

As anticipation builds for the VIA Workforce Development Conference 2024, industry leaders and professionals alike are gearing up to gain insights into leading in a rapidly evolving world. With VIA at the helm, this event is poised to unlock new possibilities and chart the course for the future of work.

REGISTER BY MAY 9,2024

Sponsorships are available. For more information please contact Kathy Norris, Kathy@via.org or 661.294.8088

March 28 | VIA After Five

Resurgence IT 5:00 - 7:00 PM

25031 Ave. Stanford Ste. 10 Valencia, CA 91355

April 19 | VIA Luncheon

Presentation by Henry Mayo Newhall Hospital 11:30 am. - 1:30 p.m.

Dianne G. Van Hook University Center, RM. 258

May 23 | VIA After Five

360 Executive Suites 5:00 - 7:00 PM

25101 The Old Rd

Stevenson Ranch, CA 91381

VALLEY

SETH

The Rules of the Road

BY PAUL BUTLER SCVBJ Contributing Writer

Awhile back, I received a ticket from a police officer in Muscatine, Iowa. My crime? I drove over a STOP line at about 7 miles an hour. When one of Iowa’s finest came out from hiding, I was aghast that I’d committed the crime, especially as there was no line on the road indicating the said STOP sign. On the positive side, I did feel good about contributing to the Muscatine economy with the payment of my fine — as far as I could tell, there wasn’t much else going on economically that morning.

Rather like we have rules of the road to keep us and others safe — we have to have the same in the workplace. Just as vehicles can cause damage to property and potential loss of life, I can see how human beings can tremendously hurt each other in the workplace if not governed by rules. What is it within the human condition that can cause so much damage on the highways and byways of the workplace?

After more than 18 years of doing what we do at Newleaf Training and Development, I am beginning to realize there are certain laws or, you could say, principles that govern whether we have a good journey in the workplace or not.

Innately, the rules of the road make sense to us — it’s

wise to stick to your side of the road; not to drive while intoxicated; not to speed or to be distracted while driving, and to read directions given on signs to name just a few.

Likewise, there are rules or principles that make sense to us in the workplace — we know, for example, it’s best to treat people in a way we ourselves would want to be treated (aka the Golden Rule). We understand that we reap what we sow (aka the Law of the Harvest). We prefer to work for leaders who see themselves as servants — they turn the traditional organizational pyramid upside-down (aka the Law of Servant Leadership).

So, if we know the rules of the road, why are there still accidents? Why did I pick up a ticket from my new Iowan friend? Likewise, why are most people unhappy at work? Why is “teamwork” often an oxymoron? If we understand the Law of the Harvest, why do most people want to get by on the bare minimum in today’s workplace?

With so many experts calling out that servant leadership is the way to go, why do we still have so many bent-outof-shape, workaholic managers who don’t listen to their people and want to micromanage every task? Just as our roadways show evidence of accidents, why do we see carnage between people in most workplaces?

I am so grateful for the work we do, and I can honestly say, if there weren’t bills to pay, I would do what we do for free. Having said that, I often think to myself that we shouldn’t be needed. You’d think if we were advancing as a people, we’d have learned how to lead, how to manage ourselves, how to sustain work-life balance, how to serve customers and colleagues superbly well, and how to steward our organization’s resources as if they were our own.

But, nope, just as new drivers come onto the road every year who are very likely to make the same mistakes their fellow drivers do and those who went before them did, new employees start work every year and need to be directed on how to manage themselves and influence others. There’s something deep down in each of our engines that’s just all messed-up.

So, until we’re living in a perfect world, the Iowan police officer will continue to earn a living by helping to hold back evil, prevent crime and correct numbskulls like me from not adhering to the rules of the road.

Likewise, at Newleaf Training and Development, we will thankfully continue to earn a living by reminding people of timeless principles of how to work with others on the highways and byways of the workplace. I just wish we could give out a ticket now and again for poor performance, as I’d be a zillionaire.

Paul Butler is a Santa Clarita resident and a client partner with Newleaf Training and Development of Valencia (newleaftd.com). For questions or comments, email Butler at paul.butler@newleaftd.com.

Santa Clarita Studios

Opened in 1987, Santa Clarita Studios is the only purpose build Studio in Santa Clarita. Santa Clarita Studios proudly offers over one million square feet of production space including 35 stages ranging from 6,000 square feet to

80,000 square feet and offering 3 separate in-ground pits/swimming pools on stage.

With over 300,000 square feet of production support space, Santa Clarita Studios is the perfect home for any size production.

A full-service, independent studio, Santa Clarita Studios

SCV Water Launches Program to Support Local Businesses

In a press release this month SCV Water announced its “Water Champions” program, which focuses on supporting businesses within the SCV Water service area by providing programs and resources to use water efficiently. The program helps local businesses priori -

tize efficient water use and showcase their water conservation leadership to the community. Businesses can opt for a voluntary wateruse efficiency check-up, at no cost, to help them save water by:

• detecting and fixing leaks

• supplying water-saving devices (if needed)

• identifying other water savings opportunities to help lower water bills

• providing rebate and water-saving resource information

• To learn more, visit yourSCVwater.com/ water-champions. 

helps save your production time and money by offering the industry’s newest lighting and grip equipment warehoused on-site.

Santa Clarita Studios also recently unveiled a multimillion-dollar renovation of their Downtown Backlot, now featuring 40-foot facades, multiple streets, several interiors, and an alleyway.

With unparalleled, dedicated production service and experience, Santa Clarita Studios is the perfect home for your next production! 

The List: Movie Studios and Sound Stages

UCLA Health to Host Demystifying Cancer Event

Join UCLA Health for a Demystifying Cancer event on Thursday, April 18, from 5:30 p.m. to 9 p.m. at the Santa Clarita Performing Arts Center at College of the Canyons.

Hear from our experts as they demystify all things cancer for patients and their loved ones and share information about what a cancer diagnosis means, as well as details about the world-class treatment options available at UCLA Health Santa Clarita.

By attending the event you will gain knowledge that can empower you to make informed decisions about your health, learn about lifestyle choices that may reduce the risk of developing cancer, understand the latest advancements in cancer research and treatment options and interact with healthcare professionals, researchers and experts in the field of oncology.

UCLA Health Jonsson Comprehensive

Cancer Center speakers include:

• Dr. Dennis Slamon, a world-renowned oncologist, cancer researcher and developer of Herceptin, the ‘drug that changed the breast cancer treatment landscape.’”

• Dr. Alexander Black, a hematologist and oncologist with a background in molecular biology research in leukemia.

Other Santa Clarita-based panelists include, Dr. Rena Callahan (breast medical oncology); Dr. Omar Sahagun (radiology); Dr. Gregory Senofsky (surgical oncology); Dr. Nimit Sudan (medical/integrative oncology and hematology); and Dr. Michael Xiang (radiation oncology).

In addition to our expert speakers, the program will include a welcome reception with UCLA Health Cancer Care resource tables, appetizers and dessert provided by The Old Town Junction and

Triscenic Production Services

Triscenic Production Services has a storied history dating back to the mid-1980s, when it was established by a few DGA Stage Directors at KCAL-TV9 in Los Angeles. Recognizing a burgeoning need for set storage and transportation services, Vince Gervasi embarked on a journey that would transform the industry landscape.

Vince developed, nurtured, and secured relationships with key studio production contacts which led to providing services for Warner Bros. and Disney, among other industry giants. With impressive growth through the years, Triscenic became the industry leader in set storage and production logistics. His implementation of an innovative alpha-numeric system for set storage and transportation

tracking not only streamlined operations but also set a new standard for the industry to follow.

Today, Vince has acquired 100% ownership of Triscenic. With an impressive footprint of 1.5 million square feet of dedicated production space, Triscenic provides full endto-end production services for series, feature films, commercials and music videos.

Set Storage & Transportation

At the core of Triscenic’s offerings is its unparalleled set storage and transportation capabilities. Our workforce consists of Local 399 drivers and Local 80 grips. Backed by a fleet of over 40 lowboy trailers, Triscenic’s daily capacity to seamlessly move sets between storage and stage locations is unrivaled. We handle point to point delivery

performance by the Guerra String Quartet.

Ranked No. 1 in California for cancer care in U.S. News & World Report’s latest Best Hospitals assessment, UCLA Health offers world-class hematology oncology, radiation oncology, surgical oncology, interventional imaging care, transfusions, access to clinical trials and cancer genetics — plus a full-range of wrap-around supportive services through the Simms/ Mann — UCLA Center for Integrative Oncology — all within the Santa Clarita Valley.

Oncologists at the UCLA Health Santa Clarita cancer care clinics are part of the UCLA Health Jonsson Comprehensive Cancer Center, based on the main UCLA Health campus in Westwood.

For more information and to register for the event, visit UCLA Health — Demystifying Cancer. 

including all required permits, CHP escorts, transport and of course, storage.

Sound Stages

In addition to its renowned set storage and transportation services, Triscenic provides state-of-the-art sound stages ranging from 15,000 square feet to 28,000 square feet. Stages are equipped with essential amenities such as A/C units, high-speed internet connectivity, ample power supply, lighting grids, and parking facilities.

Recycling & Disposal Services

Our 40-yard roll-off container services are the benchmark for production services. We guarantee efficiency and prioritize diversion rates by maximizing recycling. 85% of orders are completed the same day while ensur-

ing minimal disruption and maintaining clean and visually unobtrusive operations.

Production Offices, Mill Space, Lock-up Rooms, Parking

Our Production Offices, Mill Space, Lock-up Rooms and Parking are strategically located to support production at our Sound Stages. Short term and long term arrangements are available.

Over the past 36 years, Triscenic has developed life-long relationships that have solidified our position as an indispensable partner to major studios, streaming platforms, production companies, and creative agencies alike. With a relentless focus on innovation, efficiency, and client satisfaction, Triscenic continues to set the standard for excellence in the production services industry. 

SCVEDC

Continued from page 16

guest parking lot further promote the adoption of sustainable transportation solutions.

4. Enhanced Shade Coverage and Security

Beyond its energy-generating capabilities, the solar carport provides much-needed shade coverage, ensuring the comfort of guests and team members alike. Moreover, the installation includes increased security systems and protection measures, fostering a safe and secure environment for all visitors.

5. Cutting-Edge Battery Storage

Complementing the solar infrastructure is a sophisticated battery storage system capable of producing approximately 2 megawatts of power with up to 8-megawatt hours of capacity that can be deployed daily. This storage capacity enhances grid stability and reliability, further optimizing

the park’s energy utilization.  Economic and Environmental Impact:

The economic and environmental significance of Six Flags Magic Mountain’s solar energy project cannot be overstated. By producing 20.8 million kilowatt hours of energy annually, the park not only meets its own energy needs but also makes substantial contributions to the broader community. By offsetting 100% of their energy use with clean energy, this project can help maintain the stability of our local electric grid.

In terms of environmental impact, the project is a marvel. The solar installation offsets greenhouse gas emissions equivalent to 34,194 barrels of oil consumed, 5,110 tons of waste recycled rather than landfilled, and the preservation of 17,612 acres of U.S. forests annually. Furthermore, it reduces carbon dioxide equivalents comparable to taking 3,182 cars off the road, avoiding 37.8 million miles driven by gasoline-powered automobiles, and saving 1.6

million gallons of gasoline consumed each year.

Looking towards the future, the long-term sustainability of the project is evident. Over a 25-year period, the solar installation is projected to produce a staggering 517.89 million kilowatt hours of energy, offsetting greenhouse gas energy consumption equivalent to 911 million miles driven by gasoline-powered automobiles and contributing to carbon sequestration equivalent to planting 434.3 thousand acres of trees.

In conclusion, Six Flags Magic Mountain’s renewable energy endeavors represent a paradigm shift in the entertainment industry, demonstrating that economic prosperity and environmental responsibility are not mutually exclusive. As the park paves the way for a greener tomorrow, it serves as an inspiration for businesses and communities worldwide, proving that sustainability is not just a choice but a necessity in shaping a brighter future for generations to come. 

Economic DEvElopmEnt corporation

Tax Relief is Available for Natural Disasters

BY JEFF PRANG

Los Angeles County Assessor

This has been a challenging few months when it comes to our weather because we’ve been ravaged by severe storms not experienced in decades.

The damage has been extensive throughout California and our region has suffered significantly. The rain totals have been historic with meteorologists indicating the most recent storm was the third wettest over a two-day period since 1877.

My entire Office extends our sincerest regard to all those suffering from these storms and we do have a program that offers property tax relief for qualified property owners.

It’s understandable that those affected by these storms might not be thinking about their property taxes at this difficult time. However, I do want to remind them there is property tax relief available in the event of damage to their property resulting from these types of natural disasters.

By filing a claim for “Misfortune & Calamity” relief within one year of the incident, properties that have sustained a minimum of $10,000 in damage or destroyed may be eligible for a refund of taxes already paid and lower annual tax bills until the property is repaired or rebuilt.

This property tax relief is available to owners of homes, business equipment and fixtures, orchards or other agricultural groves, and to owners of aircraft, boats and certain manufactured homes. It is not available to properties that are not assessable, such as state-licensed manufactured homes or household furnishings.

As stated, the claim must be filed with my office within 12 months of the event, whether caused by fire, earthquake,

You may be eligible for tax relief if your property is damaged or destroyed by a calamity, such as fire or flooding. To qualify, you must file an Application for Reassessment: Property Damaged or Destroyed by Misfortune or Calamity (ADS-820) within 12 months of the damage.

flooding or any other natural disaster.

The savings can be for a total loss of the property or a percentage of the damage as long as it’s $10,000 or more. The percentage is calculated by the appraiser using a standard formula, often with other factors such as existing insurance.

If granted, the assessed value of your property will be reduced, effective the date the damage occurred, until the damaged structures are rebuilt or repaired, the property undergoes a change in ownership, or a base year value transfer is affected.

Furthermore, we are going to be proactively identifying eligible properties so the process can be moved forward expeditiously. These types of reassessments led to millions of dollars in property tax relief a few years back during a significant event known as the Woolsey Fire as well as victims of the Rolling Hills Estates

landslides where homes were red-tagged as uninhabitable when the ground collapsed underneath their foundations, reducing homes to rubble.

The M&C claim forms — known as the Application for Reassessment: Property Damaged or Destroyed by Misfortune or Calamity — can be obtained online at assessor.lacounty.gov/tax-relief/ disaster-relief or by phone at 213-9748658.

Los Angeles County Assessor Jeff Prang leads the largest local public property assessment agency in the nation. His office of about 1,400 appraisers and support staff are dedicated to creating an accurate and timely property Assessment Roll. This year, the Los Angeles County Assessor’s Office conducted more than 2.5 million real estate and business assessments valued at nearly $2 trillion. 

ARKLIN

Continued from page 7

to hang around here, raise the kids and run these businesses, because they were really the kind of businesses (where) I needed to be there. ... I thought, ‘Well, we’ll make places that really would be fun to hang out, places that the kids would have fun hanging out.’”

That was the origin of places like the dojo, he said, which became a place where his son Dustin Arklin grew into a national competitor in mixed martial arts. Dustin works in property management and real estate, according to an online bio; Steve’s other son, Ryan Arklin, works with the venue management and events portion of the property, the elder Steve Arklin said.

New Opportunities

The campus’ relatively new saloon, which was completed in 2020, is a perfect example of how the Arklins used a combination of hard work and creativity to build something truly incredible on the property.

“I didn’t just want to build the box,” Steve Arklin said. “I wanted a nice office, so we started out, ‘Let’s build the offices.’”

They wanted to do it right, he said, because they didn’t want to have to do it a second time.

“The next thing you know, it’s 10,000 square feet and that’s where the sound stage concept came in,” he added.

Growing up as a boy in the 1950s, shows and movies depicting the Wild West dominated the media landscape,

which captured his imagination and fostered a lifelong interest.

“And then I thought, ‘Let’s give it a little Western flair, and then I got onto this idea about bringing in and crafting a saloon style or a bar,” he said.

That’s where the saloon’s story takes a truly interesting and historical twist.

Steve Arklin started a quest to track down a specific Brunswick bar that was built in Chicago in the 1880s. (In the era before Prohibition, the name that’s now synonymous with pool halls and bowling alleys built ornate bar tops in Chicago that were shipped around the country, he said.)

The bar that now sits refurbished in mint condition at the Rancho Deluxe’s saloon was once at the Palace Saloon in Raton, New Mexico, where legends of the Old West, including Wyatt Earp and Virgil Earp, stayed at one time. It also was visited by the likes of Annie Oakley and Buffalo Bill, who would have stopped there for a

drink when the wildly popular Wild West shows of their era came to town. Arklin traveled around the country to verify the story’s authenticity with a dealer in Georgia who previously owned the bar front, and even the former owner of the Palace Saloon in New Mexico, who verified the pictures.

“I wasn’t so sure if it was a true story, but come to find out it was,” Steve Arklin said, “and we brought it down in Georgia and moved it right there and it’ll be there for a while.”

Since the saloon’s addition, it’s been used as everything from an event venue that’s hosted gatherings like the Santa Clarita Valley Sheriff’s Station’s holiday party, because it can accommodate a large crowd, and a sound stage, a Western setting or a different combination altogether, thanks to the skills of Steve Arklin Jr. and his team.

After all, at the end of the day, the variety that life on a movie ranch offers is probably his favorite part of living there, next to being outdoors, of course.

“All the different people I get to meet and all the different experiences I get to have,” Steve Arklin Jr. said, standing next to a refurbished piece of history in the saloon, referring to what he enjoys most, “it’s an interesting life.”

Anyone who would like to rent the saloon for an event can visit Rancho Deluxe.com or call Ryan Arklin at (661) 733-5741.

Steven Arklin Sr. shares the story of the historic bar. The original craftsmanship seen behind the bar and surrounding the countertop dates back to the 1880s. PHOTO BY DAN WATSON/THE SIGNAL

Exterior set within Rancho Deluxe’s Western Town. SIGNAL FILE PHOTO

OUTLOOK

Continued from page 19

Streaming services accounted for 58% of all film and TV revenues in 2021.

In 2022, worldwide movie theater admissions reached 4.6 billion. However, the average cost of producing a Hollywood blockbuster remains high at around $200 million.

Analyst estimates suggest a profit rebound of about 11% in 2024, following a slight contraction in 2023. The industry aims to recover to approximately 79% of pre-pandemic levels.

Consumer Spending and Inflation:

As inflation rates tick down, fears of a hard landing are abating. The rising cost of living impacts consumer spending on media and entertainment.

The challenge lies in creating a sustainable business model that aligns with changing consumer preferences and economic conditions

EY (Ernst & Young) predicts several trends for the media and entertainment industry in 2024. Here are some key observations:

High-Wire Act: Media companies are navigating a deli-

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cate balance. They aim to extend the life of their profitable linear broadcast and cable network assets while simultaneously driving programming to streaming platforms for subscription growth and advertising revenue.

Box Office Progression: The movie business continues to evolve, and box office results will follow suit. As inflation rates decrease, concerns about a hard landing are easing

PwC (PricewaterhouseCoopers) offers a comprehensive Global Entertainment & Media Outlook for the years 2023 to 2027. While their report doesn’t specifically focus on 2024, it provides a broader perspective. According to

PwC:

The entertainment and media industry is projected to be a $2.9 trillion market by 20272.

Box Office Revenue:

In North America, 2024 box office revenue is expected to be $8 billion, which is 11% lower than 2023. This decline represents a significant drop from the 2017-2019 average.

The foreign box office (excluding China) is anticipated to finish 7% behind 2023, reaching an estimated $15.6 billion, with contributions from local productions.

Television Studios

Carriage Agreements and Consumer Preferences:

Consumers have long grappled with purchasing classic pay TV bundles that include dozens or even hundreds of channels they never watch. Carriage agreements are becoming change agents as consumers seek more personalized and cost-effective options.

The industry is witnessing a shift toward à la carte services, where viewers can choose specific channels or content packages. This trend aims to

address consumer dissatisfaction with paying for unused channels.

Streaming Dominance and Advertising Investment:

Streaming services continue to dominate the landscape. In 2024, advertisers are expected to move more aggressively into streaming platforms to target desired audiences.

Linear TV still receives substantial media budgets, but the tide is turning. Advertisers recognize the potential of streaming and connected TV (CTV) for effective ad placements.

Broadcast Advertising Opportunities:

Broadcasters can expect windfall revenue from campaign and issue spending. Economic policies and rising interest rates impact consumer spending and advertising budgets.

Despite challenges, there are strong pockets of opportunity for broadcast advertising. Industry players need to adapt to changing viewer habits and explore innovative ad formats.

Industry Performance:

The Zacks Broadcast Radio and Television industry has outperformed the broader Consumer Discretionary sector and the S&P 500 Index in the past year.

As the industry navigates evolving consumer preferences and technological shifts, strategic investments and adaptability will be crucial for sustained growth.

In summary, the industry faces both opportunities and uncertainties. Wall Street awaits innovative solutions and a clear path toward profitability in the streaming era.

. Adapting to changing viewer behavior and leveraging streaming platforms will be key to success. 

Santa Clarita Stock Average

Santa Clarita Stock Average Below you will find a list of local Santa Clarita-based or prominent Santa Clarita companies used for our averages. Each month we will take the average of all these stocks and show that number. Tracking that number from month to month will give you a window into how our local company’s stocks are performing. Last month the index was 3,783.22 and the average price per share was $129.22 This month the index is 3,827.84 up 44.62 or 1.2% For an average share price of $127.59.

Located in the Santa Clarita filming community of Los Angeles, CA., Rancho Deluxe is a premier movie ranch location with over 200 acres of property nestled in the mountains of Placerita Canyon near Melody Ranch, Sable Ranch, and Disney’s Golden Oak studios.

With its wide variety of natural exteriors and fully functional interior sets, Rancho Deluxe is used primarily as a studio filming location for feature films, television series, reality shows, photo shoots, and commercials, and it is located within the 30-mile studio zone of Hollywood.