YESCO IN THE INDUSTRY
TURNS 100!
The Reef in downtown Los Angeles.
S
ALT LAKE CITY, UTAH — YESCO, a renowned company that represents the world’s largest maker of iconic signs, is celebrating one hundred years in business this year. Today YESCO represents one of North America’s largest and mostrecognized sign companies thanks to its historic roster of iconic signs. The family-owned and operated company began in 1920 in Ogden, Utah when founder Thomas Young borrowed $300 from his father to begin the business. It started out specializing in wallpainted advertisements, gold-leaf window lettering, and coffin plates. Today, 6
Sign Builder Illustrated
April 2020
headquartered in Salt Lake City and helmed by second-, third-, and fourthgeneration members of the Young family, YESCO designs and creates the world’s most spectacular signs—incorporating dazzling color, LED displays, motion, and digital animation and video. With three state-of-the-art manufacturing plants featuring automated and custom equipment, as well as sales and service offices located around the country, the company continues to grow. YESCO also operates a franchise signand-lighting service business throughout the United States and Canada. “This year marks an extraordinary
milestone for our family’s business,” says Jeff Young, vice president and chief marketing officer, YESCO. “Thanks to my grandfather’s vision and ingenuity during the pioneering days of sign design, along with the hard work of nearly 1,100 employees today, our company is—literally—looking ahead to a bright future.” A pivotal moment in the history of YESCO was its entry into the burgeoning Las Vegas market in 1932, with the iconic Boulder Club sign, which depicted a stein of flowing beer. With this sign and others, YESCO became a pioneer in incorporating neon into storefront advertising and acquired national recognition signshop.com
