THE HOW-TO MAGAZINE
AU G U S T 2020 | S I G N S H O P.CO M
SIGN BUILDER
ILLUSTRATED
FLOAT ON AIR
THE MAGIC OF LED LUMINAIRES
MULTI-COMPONENT:
VA HOSPITAL WAYFINDING
MANAGEMENT:
THE ART OF THE START-UP
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CONTENTS AUGUST 2020
VOL. 34
NO. 301
HOW-TO COLUMNS
16 35
WATERFRONT MAGIC
By SBi Staff LED luminaires light up a riverfront neighborhood attraction.
FIVE YEARS LATER
By David Hickey Reanalyzing the impact of Reed v. Gilbert.
DEPARTMENTS
4 6
8
Cover Photo: iLight.
50 52
EDITOR’S COLUMN
COVID-19 has wreaked havoc on confidently scheduling events this year, so Jeff Wooten previews some online solutions.
IN THE INDUSTRY
United Franchise Group is committed to Reopening America Together, and “Iowa’s Sportsman’s Paradise” invests in a new LED display.
SIGN SHOW
The newest products and services from sign manufacturers.
42
SBI MARKETPLACE
Advertisements and announcements from the sign trade.
SHOP TALK
Chris Biscuiti shows how one shop bounced back and hit record monthly sales during COVID-19.
FEATURES
19 38 42
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2020 SBI BUYER’S GUIDE
Contact information for sign-related manufacturers and distributors.
CURATIVE WAYFINDING
By Ashley Bray A sign company assembles a team to cure a VA hospital’s wayfinding woes.
THE ART OF THE START-UP
By Jeff Wooten A former art teacher becomes a big-time D.C. sign maker.
ROUND ABOUT
By Jeff Wooten A new monument sign helps a pediatric center reinforce its message. August 2020
Sign Builder Illustrated
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August 2020, Vol. 34, No. 301 Sign Builder Illustrated (ISSN 0895-0555) print, (ISSN 2161-0709) digital is published by Simmons-Boardman Publishing Corporation
Subscriptions: 800-895-4389
EXECUTIVE OFFICES
President and Chairman Arthur J. McGinnis, Jr. Publisher Arthur J. Sutley 88 Pine Street, 23rd Floor, New York, NY 10005 212-620-7247 ; Fax: 212-633-1863
EDITORIAL
Editor Jeff Wooten 323 Clifton Street, Suite #7, Greenville, NC 27858 212-620-7244 jwooten@sbpub.com Managing Editor Ashley Bray 212-620-7220 abray@sbpub.com Contributing Writers Chris Biscuiti, David Hickey
ART
Art Director Nicole D’Antona Graphic Designer Hillary Coleman
PRODUCTION
Corporate Production Director Mary Conyers
CIRCULATION
Circulation Director Maureen Cooney mcooney@sbpub.com
ADVERTISING SALES
Publisher/West Coast Sales Arthur J. Sutley 212-620-7247 asutley@sbpub.com Associate Publisher/Mid-West Sales Jeff Sutley 212-620-7233 jsutley@sbpub.com Integrated Account Manager/East Coast & Canada David Harkey 212-620-7223 dharkey@sbpub.com Sign Builder Illustrated is published monthly. All rights reserved. Nothing herein may be reproduced in whole or in part without written permission of the publisher. To purchase PDF files of cover and layouts or hard copy reprints, please call Art Sutley at 212-620-7247 or e-mail asutley@sbpub.com.
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EDITOR’S COLUMN
AGENDA
BY JEFF WOOTEN
Note: Due to COVID-19 concerns, all events listed below are subject to change. Please check each show’s Web site for any changes.
OCTOBER 2020 OCTOBER 5-26:
PRINTING United, the largest printing event in North America, has transitioned from an in-person event in Atlanta to a comprehensive digital platform. The show company has announced that it will be presenting four powerpacked weeks of hosted global programming and new product unveilings on its Web site. (printingunited.com)
Virtual Attendance
One big show goes the virtual route…this year.
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ics/wide-format, in-plant, industrial, mailing/fulfillment, and packaging. In this new format, the printing industry will together experience highly focused hosted tracks and vendor-customer interaction. The sign and print industries aren’t the only ones whose conventions and tradeshows have been whacked into repurposing for today’s stay-at-home atmosphere, as hospitality-, retail-, and entertainmentrelated associations are also reconfiguring potential attendees through Internet means. I wouldn’t be surprised to see more focus on Webinars and interactive online conferences for the remainder of this year. I think this has the potential to be an interesting solution going forward, as well as an interesting way to make certain that more people will be able to have the opportunity to attend and participate. But part of me still hopes that this is a one-off solution to get us through the oft-cited “new norm.” The one thing I recognized I took for granted before this pandemic hit was in-person interaction, and I still think this remains a vital component to the signage industry, particularly when it comes to purchasing equipment. Hopefully the other shows you see to the right will still find a safe way to take place, but lots of eyes will be looking to see what happens this October.
JEFF WOOTEN Editor, jwooten@sbpub.com
NOVEMBER 3-6:
Engage – National Networking Conference, hosted by the Mid South Sign Association, will take place at the Hilton Knoxville, World’s Fair Park, in Knoxville, Tennessee. (midsouthsign.org)
NOVEMBER 3-6:
The automotive-focused 2020 SEMA Show trade-only event rolls in to the Las Vegas Convention Center in Las Vegas, Nevada. (semashow.com)
NOVEMBER 11-13:
Photo: Shutterstock.com/ By Rawpixel.com.
E
ver since the pandemic found its way to our country back in February and put to rest any sort of semblance of being able to confidently make plans whatsoever, I have to admit that probably the single hardest thing to put together each month for our magazine is our “Agenda” calendar of events you’ll find to the right-hand side of this column. Shows are either throwing in the towel on this year and moving on to planning for the next, or else they keep sliding further ahead on the calendar. Right now, USSCF Sign Exchange is in limbo (scheduled for December 3-5), but an announcement should be coming soon on the fate of this year’s show one way or the other. Meanwhile Digital Signage Expo (DSE) has shifted again—still to be held in Las Vegas but now in November. The big shoe to drop as I’m typing up this month’s column is that PRINTING United has decided to push ahead—only transitioning now to cyberspace instead of a physical event. Now being rebranded as “PRINTING United Insight Days,” this “community-based, content-rich” event will be running online at the organization’s Web site October 5 through October 26. This online solution will announce product launches while still allowing browsers the opportunity to check out participating companies and attend Webinars of interest. According to their press release, this new digital experience will kick off each week by highlighting a different printing market: apparel, commercial, digital textile, graph-
NOVEMBER 2020
Digital Signage Expo 2020, the world’s only international event dedication to digital signage and interactive display solutions, has been rescheduled to now take place at the Las Vegas Convention Center-South Hall 3 in Las Vegas, Nevada. (digitalsignageexpo.net)
APRIL 2021 APRIL 7-9:
ISA International Sign Expo makes its return and is scheduled to occur in Las Vegas, Nevada. (signexpo.org)
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IN THE INDUSTRY
UNITED FRANCHISE GROUP
IS COMMITTED TO REOPENING TOGETHER
W
EST PALM BEACH, FLORIDA- United Franchise Group (UFG), comprised of several award-winning, entrepreneurial franchise brands, is accelerating its efforts to fulfill its mission of keeping franchisees thriving. Drawing on its thirty-four years of experience, as well as the vast knowledge of its network of franchise owners and entrepreneurs, UFG is doing everything it can to keep businesses in operation as the health crisis continues to yield difficult challenges to franchise owners. They’ve launched Reopening America Together (reopeningamericatogether. com), an initiative developed to help businesses get back and re-energize the vibrant communities throughout the 6
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United States. One of UFG’s oldest and largest brands, Signarama, designed “Reopening America Together” signage and is offering it for free outside its South Florida headquarters. Local business owners were encouraged to grab a sign to display at their business. Business owners across the nation can also participate by visiting the Web site and downloading the “Reopening America Together” toolkit (complete with a sign to display in storefronts). Sign designs available for download include “Welcome Back,” “We’re Open,” and “Ready to Serve.” “As a franchisor, our job is to help and grow our franchise network of business owners,” says A.J. Titus, president
of Signarama, noting that his company is made up of businesses of all sizes. “We wanted to create an initiative that would encourage and inspire our business owners to encourage and inspire their customers and communities.” In addition to the free signage, the group is selling Reopening America Together-branded products including a storefront sign, a window sign, a T-shirt, and a bracelet. UFG is donating all proceeds from the sale of these products to the GoFundMe© Small Business Relief Fund, which supplies financial assistance and support to businesses across the country by providing grants, tools, and resources to help qualifying small businesses negatively impacted by the COVID-19 crisis. signshop.com
WELCOME TO LED PARADISE
D
Photos: United Franchise Group.
Yard sign.
“There is a misconception that franchises are big corporations, but, in fact, most are made up of entrepreneurs and are independently owned and operated, and our franchisees are no different,” says Titus, commenting on the decision to donate to the Small Business Relief Fund. “They’re small business owners and have employees with families, and we want to support and promote them whenever we can.” Titus adds that most of Signarama’s end customers are also small business owners. “We want to be able to help our franchisees’ customers grow and get the relief that they need to help sustain them through this time,” he says. Fortunately most states recognized sign businesses as essential, and Sigsignshop.com
Storefront sign.
narama has been able to actively remain open, providing directional and social distancing signage and decals to hospitals, grocery stores, and restaurants. Right now, the Reopening America Together initiative is open-ended, and Titus forecasts it running as long as it is needed. “We’re hoping this initiative spurs people into realizing that the sign industry is extremely important in helping to grow businesses of all sizes,” he says. “As the country prepares to reopen, we’re prepared to support business owners in every community. Both Signarama and UFG, as a whole, have continued to work every day to equip our franchisees with all they need to provide satisfaction at every turn—to longtime customers and newcomers alike.”
ANVILLE, ILLINOIS—The town of Ventura, Iowa is nicknamed “Iowa’s Sportsman’s Paradise” because of its popularity for hunting and fishing. Town officials recently selected a new exterior Watchfire Signs digital message center for its Ventura Community Center, after becoming frustrated with the failure of another LED display installed years ago. A small community of 717 residents, Ventura’s seasonal population actually quadruples when outdoor enthusiasts flock to the area. The community center is located in the hub of the community, and the message center is viewable from a busy intersection along the lake route. Cedar River Signs Inc., of Charles City, Iowa, was able to retrofit the original concrete structure housing the message center with a new 10mm 3-foot-5-inch-by-6-foot-3inch full-color Watchfire display. Now the message center is used to provide residents and visitors information on fishing and boating, as well as elections, weddings, fish fries, and other events. During the pandemic, Ventura officials have also been able to program messages encouraging social distancing, including one that recommends “two fishing poles between people.”
August 2020
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SIGN SHOW SAFETY TOOLS
SIGN ACCESSORIES
Introducing New Marabu Mara®Ban CS–an Antimicrobial Coating Protection
The Perfect Fit—New Image One Impact Wrap Gloves
Marabu Coatings has announced the availability of Mara®Ban CS, a new antimicrobial additive for a variety of coating applications (including signage, protective shields, and wall coverings) in healthcare facilities, schools, grocery stores, restaurants, museums, sports and fitness centers and other public spaces. This product fulfills an impor tant need in our current environment by inhibiting the growth of microbes on coated surfaces and providing a built-in antimicrobial defense. When combined with Marabu ClearShield waterbased liquid laminates, prints are now protected from microbes in addition to UV protection, chemical resistance, abrasion resistance, and more. MaraBan CS provides a layer of protection and safety to digital prints and other surfaces and helps in the fight to keep our communities safe. (888) 893-4668; marabucoatings.com
Image One Impact, a m a n u fa c t u re r and supplier of high-quality products for the sign, graphics, and vehicle wrap industries, understands its customers’ challenges and is helping by providing cost-saving solutions for them. One such example is the Wrap Glove that they offer—an accessory the company guarantees will lead to faster and easier wraps and digital media work. There are several reasons why the Wrap Glove has proven to be the “glove of choice” for the wrap industry. For starters, Image One Impact Wrap Gloves feature a unique blend of fibers that has taken years to develop. They don’t shed any lint or fiber on your adhesive nor do they transfer your skin’s oils. The Image One Impact Work Gloves can also be used to handle the adhesive side of digital and wrap films. In addition, they reduce/remove friction when hand-cutting vinyl. image1impact.com/product/wrap-gloves-2
VINYL FILMS/SUPPLIES HP Removable Adhesive Fabric—Stick It Today, Move It Tomorrow! HP introduces the new HP Removable Adhesive Fabric—a remarkable material that can be mounted to indoor or outdoor surfaces without leaving a residue. HP Removable Adhesive Fabric can be repositioned again and again without losing its adhesive qualities. It can be used on multiple non-porous, smooth, and slightly textured surfaces such as walls, elevators, counter tops, and more. The applications for this adhesivebacked fabric are truly endless including custom wall murals; wall cut-outs; indoor and short-term outdoor signage; tradeshow graphics; decals; decor, event, and campaign graphics; and the list goes on. HP Removable Adhesive Fabric is a non-PVC product that meets strict environmental and safety standards and is certified flame-resistant and REACH-compliant. This material can be contour cut and applied without stretching. (888) 893-4668; HPLFMedia.com
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SIGN SHOW DIGITAL PRINTING EQUIPMENT/SUPPLIES SinaLite Creates the Bounceback Resource Center To help the print community bounce back during this time of economic recovery, SinaLite has created its Bounceback Resource Center. Launched at the end of May, the Bounceback Resource Center is a page on the SinaLite Web site that houses a number of timely resources. All of these resources are free to download, even for those who do not have a SinaLite account. The resource center contains a variety of materials such as sell sheets, product images, Webinar recordings, product guides, how-to guides, and useful links. Users can learn how to create a cold calling strategy, discover what to sell to restaurants, download high-resolution images for their Web site, and more. Serving print providers and print resellers, SinaLite created the resource center to help these businesses save time and money, as well as gain the knowledge they need to maximize their print sales during this important period of growth. The resources offered are especially helpful for print shops, print brokers, and sign shops. SinaLite hopes that this resource center will help local businesses bounce back and see their communities flourish again. sinalite.com
Safe, reliable and lowmaintenance laser cutting
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Sign Builder Illustrated
August 2020
SP Series Large Format Cutting Systems
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SIGN SHOW VEHICLE GRAPHICS 3M and Wrapmate Collaborate to Increase the Marketability of Graphic Manufacturers and Installers Wrapmate, an end-to-end digital platform for graphics projects, has entered a three-year global collaboration agreement with 3M Commercial Solutions to help businesses improve their marketability within the print, signage, and vehicle graphics industry. This end-result will provide customers with a one-stop shop network of professionals and resources on a global scale. Utilizing Wrapmate’s advanced technologies, customers can create and visualize a unique vehicle graphic like never before. Wrapmate’s innovative technology includes an augmented reality (AR) app that allows business owners to visualize their vehicle graphic mockup on a 3D digital image placed virtually in their driveway or office parking lot. Additionally Wrapmate has developed an online price calculator specifically for vehicle graphics with real-time pricing coming in the near future. “Our platform streamlines customer pain points by aggregating the graphics process—from design to estimate to installation—onto one platform,” said Wrapmate Founder and CEO Chris Loar. “By collaborating with 3M, we are now able to execute graphics projects at the highest level, ultimately increasing the marketability of everyone involved—from the business owner to the installer to the graphic manufacturer.” wrapmate.com; 3M.com
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SIGN SHOW VEHICLE GRAPHICS Avery Dennison Introduces Six New Supreme Wrapping Film Colors and Textures Avery Dennison® Graphics Solutions has announced the introduction of its Spring 2020 Rugged and Luxurious color collection, which includes six new color and texture options for the company’s Supreme Wrapping™ Film portfolio. The Rugged and Luxurious Collection inspires ultimate creativity with a combination of light and dark gloss and textured films that transform visions of grit and grandeur into a rich visual experience for breakthrough custom creations. Rugged Supreme Wrapping Film is a 3D-conformable, textured color-change film that gives vehicles the look and feel of a bed liner without the permanent application. Rugged brings a new toughness to the portfolio in four colors: Rugged Onyx, Rugged Combat Green, Rugged Bedrock Grey (pictured), and Rugged Marsh Green. Luxurious Supreme Wrapping Film features the new Obsidian Black (the company’s deepest, blackest pigment yet) and Satin Dark Grey (a rich hue fit for the driver who appreciates an elite statement). “The new color collection was created with the experiential demands of the wrap designer in mind—a visual excitement that comes from the juxtaposition of film color and effect—evoking a statement of style and point of view that comes from a combination of satin, gloss and textured pigments. There’s a tone, texture and style to match any attitude,” said Abby Monnot, marketing director, Avery Dennison Graphics Solutions North America. “We’re thrilled to unveil this thoughtfully created collection, providing installers around the world with more options for creating a look that mirrors their customers’ wants, needs, and personalities.” graphics.averydennison.com/en/home.html
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web.us@gravotech.com August 2020
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SIGN SHOW VINYL FILMS/SUPPLIES FDC Graphic Films Helps the Recovery with New Products FDC Graphic Films, Inc. has launched a new premium etched glass vinyl film, Lumina® 3522, which is designed to simulate an etched glass or sandblasted look on a variety of surfaces. The 3522 series is ideal for interior and exterior applications on windows, partitions, and displays. It carries a seven-year outdoor durability when unprinted. The introduction of this new film is part of FDC’s new recovery support program launched on June 9 to help customers begin the road to recovery from the COVID-19 pandemic. As a part of that recovery program, FDC also introduced a new color, Rose Gold (224) (pictured), to FDC’s Lumina 4200 product line. The film is ideal for a number of applications currently in high-demand like social distancing graphics (paired with a laminate like Lumina 7051), window graphics (to indicate being open for business, hours of operation, and/or limited capacity messaging), Coroplast signs (to indicate hours of operation, being open for business, appreciation, and even “Class of 2020” messaging), and shield guard decoration (for branding and personalization). Lumina 3522 and the new Rose Gold color for Lumina 4200 give FDC distributors a beneficial opportunity to communicate with customers as they re-open. “We’re going through this journey of recovery together. No one has a crystal ball of what the future will bring,” said Laura Reid, FDC vice-president of marketing. “We want to support our customers in all ways possible.” fdcfilms.com
Not just Not just Not just Not just
Not just Not just Not just Not just
All the capabilities, resources and solutions to help your business grow. With one of the industry’s most expansive portfolios of sign solutions, Gemini is more than just a manufacturer. We’re your partner in providing everything you need to deliver quality to your customers while addressing their unique and evolving challenges. Find out more about our products, tools and expertise. www.GeminiSignProducts.com 1.800.538.8377 ©2020 Gemini Incorporated
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ARE WE THERE YET? • •
•
Most of us can identify with this question, especially those of us that have taken long road trips with our parents or kids. My three sisters and I asked this question all the time. At one point, my dad, completely sick of it, came up with a great conversation stopper –“Well, actually, we’ve passed it. I’m not sure where we’re going, but we’ll know when we get there”. WOW, what do you say to that? In thinking about the events over the past few months, how many times have we asked ourselves, or others, a similar question – when will we get to the new normal? How will we know? Good questions and not a lot of good answers, unfortunately, especially for those of us in the business world or those owning a business. My own thought is that we are on a journey, a continuous one, to reach a destination of sorts. We need to be looking at our businesses as on a journey as well, right now. What do I mean by this? Let me explain. I spent 20 years as a turnaround professional in the printing industry. My job was to go into failing companies, $1MM-$50MM in size and losing money, fix them, and make them profitable, viable, and sustainable entities. Each one had different issues, customers, and products, but in the end, the process was the same – a continuous process or journey from point X to Y. By all accounts, each of our businesses needs to be on this journey today to become more efficient and profitable in the long run. And why the need for efficiency: •
•
Very short-run printing will be the name of the game. This can be costly if you are not prepared with staffing, processes, and a highly focused customer orientation. An estimated 30% of the printing companies are expected to go out of business.
A surplus of printing equipment will result with the equipment available at low cost. There will likely be a reduced number of customers, i.e. retail accounts and locations. Demand will be shrinking faster than supply. An accelerated consolidation of print solution providers means fewer, very competitive, and highly aggressive companies in the marketplace.
So, what can you do to make yourself more efficient and competitive? Here is a list of things that I used religiously to make each of my companies successful along with some examples: First up, product line rationalization. Do you know which of your products is making money and which are losing money? Know this and make a rational decision to continue producing them – maybe they are part of a larger sale to a large customer which, overall, is profitable – or discontinue producing them. Second and one of the most difficult – rationalizing your customers. Which accounts are making money, and which are not? It’s uncomfortable, awful, but has to be done. Example: During my turnaround tenure with one of the PitneyBowes companies, we took a hard look at each of our accounts from a profitability standpoint. In the case of Federated Department Stores, a name with a lot of cachet, a great customer, and one that was ideal to have on our reference list, we found they accounted for 60% of the orders and 5% of the revenue. We even had a whole separate production area and flow for them along with significant labor to support the business. It became clear that this was not a sustainable business and, as hard as it was, we had to part ways or have them accept a 250% price increase so we could make money. They opted to leave us. We adjusted our production, and within 2 months, we were on our way to becoming cash rich. There is also a point of strategy here: If you’re giving up some business that is not profitable, hope that one of your competitors get it. Third, reduce cycle time. This is one of the fastest ways to pick up business and maintain higher margins if you manage it well and have 98%+ on-time performance. This also brings up another point of strategy that I love and works very well. I learned it from 3M. Not only would we work on reducing our turn times by one day, we also made the plans to reduce them by 2 days. Why? We would roll out the 1-day reduction,
increase price and margins. Competition would see what was happening and inevitably figure out how to do it, too. This is the point where you drop your turnaround a second time, keep the premium pricing while working on the next reduction, and leave the competition in the dust. You’re now one step ahead, unless they try to make a giant leap (which I’ve not seen work yet.) Fourth, with everything in the process of being shutdown again, remote monitoring of your operation via mobile apps along with automated maintenance will give you a leg up to keep your production running smooth. Fifth, drive quality and production improvement through the use of LEAN, Six Sigma, 5 Why’s, etc. Not only will customers love the high quality, but you’ll love the potentially higher margins that you get from higher prices and/or improved efficiencies in production. For more information, I suggest reading Michael Porter’s Competitive Strategy or Eli Goldratt’s The Goal. These are excellent books to help you determine where you fit and how to get to where you want to go. There’s a lot of work here, lots of work, but well worth it in the long run. There are also software tools out there that can help you along. HP’s PrintOS cloud-based system is one such tool that is both open and secure while working with the large format printer portfolio AND it’s FREE to use. Not all printers come with the entire suite. Each printer type is provided with the modules that make the most sense for it. Here is a quick overview of some of the modules and what each can do:
1) The PrintOS Dashboard This is a welcome dashboard, customized to the user needs, that pulls together data from multiple applications to provide an integrated view of the operation. One view captures everything you need to know
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2) Print Beat
4) Media Locator
One of the modules that is available with specific printers and can be accessed via email, the web, or HP PrintOS Mobile App. There are four key elements to this module:
Easily track down and locate the right certified media for your jobs across geography, applications, media types, etc. Key benefits include:
1. VISIBILITY. View near real-time and historical data for full transparency and attention. 2. INSIGHTS. KPI (key performance indicators) enable continuous operational improvement. 3. CONTROL. Monitor and control status anytime, anywhere from a PC or a smartphone, either iOS or AndroidTM. 4. OPERATIONAL EXCELLENCE. Benchmark printer performance for continuous improvement.
5. Accuracy and color consistency when you use certified media together with pre-defined sets of parameters for optimal results and smooth production. 6. Productivity optimization minimizing human errors and improving utilization by automatically downloading substrate parameters, including media fingerprints, directly to the printer. 7. Cost Savings in setup time and media usage for color calibrations.
5) PrintOS Applications Center With this tool, you have access to a full web-toprint solution where designs can be shared securely with existing or new customers. In addition, you can power up a web-to-print business by helping customers easily create a variety of applications on your own website. Application support is included for:
While there are several more modules, these are quite relevant to the large format user. For more information on PrintOS and additional modules, go to www.printos.com. At this point and with all the information provided, I would ask each of you to consider where you are in the journey – are you starting, are you somewhere in between, are you ready for what is to come? What I’ve provided is only the tip of the iceberg and there are lots of books, videos, and HP webinars and academies that can help you figure out where you are going. How will you know when you are getting there? Sales and income growth and, more importantly, the smiles and satisfaction with your ever-growing customer base and employees. There is nothing like it. You might think you’ve arrived at the destination, but it’s just the start of the next phase of the continuous journey to improvement and surviving in the new normal. For more information on HP PrintOS or attending HP events, contact your local HP sales manager, HP reseller, visit us at www.hpvirtualbooth. com, or call us at (877) 215-8584.
Tom Wittenberg HP Industry Relations and Events Manager, North America tom.wittenberg@hp.com
3) PrintOS Mobile App Ideal for lockdowns or anytime you need to be away from the printer. 1. Gain control with near real-time status. 2. Understand trends and make quick, data-driven decisions based on insights and historical reports. 3. Get full production monitoring of printers and jobs in near real-time status, accessible anytime and anywhere. 4. Drive continuous improvement as KPI’s provide in-depth visibility into production operations.
About Tom Wittenberg
UPDATE!! – APPLICATIONS CENTER NOW HAS TEMPLATES FOR COVID-RELATED PPE SUCH AS MASKS ALONG WITH COVID-RELATED SIGNAGE. CHECK IT OUT NOW!
Tom is the HP Large Format Industry Relations and Events Manager for North America. He has been in the printing industry for nearly thirty-five years. As a turnaround professional, he led successful sales, operational, and financial overhauls of three global printing companies and an independent database management and development company prior to joining the HP Marketing team.
HOW TO LIGHTING
The idea involved floating illuminated rings as a signature element of this multi-billion dollar redevelopment.
BY SBI SBISTAFF STAFF
Waterfront Magic LED luminaires light up a riverfront neighborhood attraction.
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The main public plaza is the perfect spot for taking in the scenic views, both of the water and also overhead. This is also where fifteen rings of iLight Plexineon seem to float aloft at night. And this is the story of how this IES Illumination awardwinning project was brought to life. One Design Challenge (of Many) The idea for these floating circles of light
was conceived by Gilmore Lighting Design of Potomac, Maryland after the firm was brought onto the project by nearby Landscape Architecture Bureau (LAB). Debra Gilmore, president and principal at Gilmore Lighting Design, utilized layers of light for the different scope locations (architectural, landscape, and site) to establish a visual hierarchy relating to activity within the locations.
Photos: iLight.
P
erched along the Potomac River and located within a short walk of the National Mall in Washington, D.C., sat a mile-long stretch of waterfront property that was not only being underutilized by residents but also being ignored by tourists. However that perception all changed recently when a $2.5 billion development transformed the area into a new, bustling 24-acre neighborhood known as “The Wharf” or “District Wharf.” This makeover has turned the area into an attraction for local residents and tourists alike. There are plenty of features and amenities now at District Wharf: concert venues, retailers, restaurants, hotels, residences, and businesses. There is also the restored, historic Oyster Shed, which is now part of the new Washington Fish Market and adjacent to the floating Municipal Fish Market (the oldest continuously operating open-air fish market in the country).
With all of the cables angled, rather than horizontal, a custom mounting was used.
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*Subject to credit approval.
HOW TO LIGHTING
BY SBI STAFF
One challenge was selecting lighting for the entry plaza. Functional light using a minimal energy footprint was needed, but Gilmore also wanted to create a solution more unique than typical festoon string lighting. “Our philosophy and at-
THE ALL-NEW
titude about solving egress lighting is to also create a beautiful night environment,” she says. The Gilmore team developed an innovative entry solution, comprised of an angled catenary system using suspended,
TRIDENT
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axyz.com 18
Sign Builder Illustrated
1-800-361-3408 August 2020
glowing custom LED rings that provide functional egress illumination, while adding an artistic moment and a memorable site location by day and night. When they pitched their proposal, it was met with enthusiasm. An additional challenge was that Gilmore and her team were brought aboard in the final stages of the project. With a sign on the construction site counting down the days to completion of the project’s first phase, a deadline was looming. Fortunately Gilmore already had iLight Plexineon in mind, after using it in previous projects where curved fixtures were mounted to a surface, to form the circles. She hoped iLight could help her create the circles—and suspend them—so she sent the company drawings of what they were trying to accomplish. The iLight team confirmed to Gilmore that the Plexineon she had in mind could be bent to form the circles and be suspended from aircraft wire. “With all of the cables angled, rather than horizontal, [we had to build] a custom mounting,” she says, noting her team also worked with iLight to determine electrical component sizes and how the connections would work. Reflections and Reactions The end-result is a stunning feature that creates a formal, monumental pedestrian entrance to the fish market while attracting both business tenants and customers. Gilmore was also pleasantly surprised by how the luminaires also work within the context of all the surrounding elements. “A Tiki bar added a lot of colored lights that reflect on the rings in a unique way,” she says. Another happy surprise was how the Plexineon Rings unexpectedly interact with blue lighting along a nearby overpass. “The reflections are really fun,” says Gilmore. Note: Portions of this article appeared in a previously written press release. signshop.com
Photo: YESCO.
SIGN BUILDER BUYER’S GUIDE I L L U S TAT-A-GLANCE RATED
Increased productivity without added manpower. ShopBot Desktop MAX ATC This CNC tool has industrial precision with the added efficiency of an Automatic Tool Changer (ATC). An ATC reduces production time by quickly and robotically changing cutters between tool paths. This eliminates the need to change and zero tools individually and allows you to complete jobs in a fraction of the time. A ShopBot tool equipped with an ATC can perform operations that would typically require several other pieces of equipment. The ShopBot Desktop MAX ATC Desktop MAX ATC with has a 36” x 24” work area, and is aluminum t-slot deck, available with two different deck options: partially removed. an aluminum t-slot deck, that can be partially or completely removed, or a Universal Vacuum hold down deck, which works well for large parts and sheet goods. Take full advantage of our tool flexibility and the productivity of automation in the small footprint of a ShopBot Desktop MAX ATC.
Select models ready to quick ship. ShopBot tools are made, sold, and supported in the USA.
ShopBot. Your path to profitability. ShopBot manufactures CNC tools that inspire people to turn their ideas into something tangible. When we see signmakers put our tools to work in innovative ways, it reaffirms our commitment to the mission of making digital fabrication technology readily accessible and usable for everyone.
Oak Branch Manufacturing & Assembly Gainesville, GA Client: Starbucks® Downtown Disney Tools: ShopBot PRTalpha 96 x 48 and ShopBot Desktop
We make the tools for making the future.
COMPANIES The following companies are arranged alphabetically. These companies provide a variety of services or manufacture/supply sign making equipment, supplies, and/or finished signs. Additional Offices:
AB INSTALLATIONS, INC
3060 Rte 97 Ste 197 Glenwood, MD 21738 Phone: 410 489-7766 Toll Free: 888 579-9793 Fax: 410 489-7911 E-mail: info@abinstallationsinc.com Web Site: www.abinstallationsinc.com Kandy Tarman, S Project Mgr / Retail & Architectural Jacob Sterner, S Project Mgr / Fleet Lucy Dutkova, Project Mgr / Events & Out of Home AB Installations is a for-hire graphic and signage installation company. As an established leader inthe graphics industry for 15 years, we provide reputable nationwide management andprofessional graphic application services. Our large, climate-controlled facilities located in PA, MD, and VA, offer our customers a better solution to consistently facilitate fleet projects. We do travel off-site and are capable of providing installation of signage and graphics throughout Northern America. PRODUCTS: Architectural Signs; Barricades; Consultants - Surveys; Dimensional Signs - Acrylic; Dimensional Signs - Architectural; Fleet - Graphics; Floor Graphics; Graphics; Installation Services; Outdoor Signs - Banners; Outdoor Signs - Bus Shelter Graphics; Outdoor Signs - Exhibit Frames; Outdoor Signs - Service Vehicles; Vinyl Graphics signshop.com
AB Installations PA Shop 221 Lower Morrisville Rd Ubit B Levittown, PA 19054 E-mail: info@abinstallationsinc.com Web Site: www.abinstalltionsinc.com AB Installations MD Shop 9015 Maier Rd Ste D Laurel, MD 20723 E-mail: info@abinstalltionsinc.com Web Site: www.abinstallationsinc.com AB Installations VA Shop 468 Commerce Dr Fredricksburg, VA 22408 E-mail: info@abinstallationsinc.com Web Site: www.abinstallationsinc.com
Cutters/Plotters - Accessories; Cutters/Plotters - Blades/Knives; Cutters/Plotters - Foam Cutters; Cutters/Plotters - Large Format; Cutters/Plotters - Multi-Substrate; Cutters/Plotters - Paper; Cutters/ Plotters - Routers; Cutters/Plotters - Software; Digital Imaging Finishing Service; Dimensional Signs - Routers/Engravers; Engraving - Machines; Engraving - Tools; Metal-Fabricating Equipment - Custom Metal Fabrication; Routers - Accessories; Routers - Bits; Routers - CNC; Routers - Software; Routers - Vacuum Tables; Software CAD; Software - CAM; Tools - Cutting; Tools - Panel Saws; Vinyl - Blades/Knives; Vinyl - CNC Tooling; Vinyl - Cutters/Plotters; Waterjet Machines - CAD Routers; Waterjet Machines - Cutting Equipment Additional Offices:
AXYZ ROUTERS
5330 S Service Rd Burlington, ON CAN, L7L 5L1 Phone: 905 634-4940 Toll Free: 800 361-3408 E-mail: enquires@axyz.com Web Site: www.axyz.com AXYZ is a leading global manufacturer of Tailored Router Solutions™. With more than 25 years experience, AXYZ specializes in matching machines to customers unique needs & budget. From simple to 2D profile-cut letters to complex 3D carvings & a variety of tools, AXYZ delivers all types of sign making applications. PRODUCTS: Braille; CAD/CAM Systems Foam; CAD/CAM Systems - Vinyl;
AXYZ Routers 2910 E La Palma Ave Unit A Anaheim, CA 92806 Phone: 714 974-6200 E-mail: enquiries@axyz.com Web Site: www.axyz.com AXYZ Routers 1911 N US 301 Ste 200 Tampa, FL 33619 Phone: 813 620-3105 E-mail: enquiries@axyz.com Web Site: www.axyz.com AXYZ Routers 1865 Corporate Dr Ste 225 Norcross, GA 30093 Phone: 678 381-2300 E-mail: enquiries@axyz.com Web Site: www.axyz.com AXYX Routers 24 World’s Fair Dr Ste D Somerset, NJ 08873 Phone: 732 469-1720 E-mail: enquiries@axyz.com Web Site: www.axyz.com
2020 Buyer’s Guide
Sign Builder Illustrated
21
COMPANIES AXYZ Routers 2844 E Kemper Rd Cincinnati, OH 45241 Phone: 513 771-7444 E-mail: enquiries@axyz.com Web Site: www.axyz.com AXYZ Routers 4400 W Walnut Hill Ln Bldg A Ste 120 Irving, TX 75038 Phone: 214 389-9041 Ext 380 E-mail: enquiries@axyz.com Web Site: www.axyz.com AXYZ Routers 401 - 4615 - 112 Ave SE Calgary, AB CAN, T2C 5C5 Phone: 403 236-4464 E-mail: enquiries@axyz.com Web Site: www.axyz.com
CAB SIGNS, INC.
38 Livonia Ave Brooklyn, NY 11212 Phone: 718 385-1600 Toll Free: 800 394-1690 Fax: 718 385-1187 E-mail: sales@cabsignsinc.com Web Site: www.cabsignsinc.com Chris Bayer, Pres Joseph Bayer, VP CAB Signs is the leader in ADA, Engraved, and Printed Signs. We make both Applique & Photopolymer Signs. As a Nova Polymers Preferred Fabricator, that ensures Photopolymer from CAB Signs meets the manufacturing requirements of the material supplier. On engraving, we work on various materials ranging from aluminum, brass, plastics, & stainless steel. Our capabilities are high as we have 4 feet by 8 feet routers, numerous rotary engravers & lasers, as well as many 22
Sign Builder Illustrated
digital printers. With all work done on premises, we control manufacturing well and can give you quick turnaround time. PRODUCTS: ADA - Photopolymer Signage; ADA - Raster Braille w/Applied Lettering; ADA - Thermoforming; Decals; Engraving - Conventional; Engraving - Laser; Engraving Nameplates; Engraving - Rotary; Engraving - Wholesale; Signs ADA; Signs - Screen Printed; Tags
CUSTOM FOAM FABRICATORS
125 Cecil Ct Fayetteville, GA 30214 Phone: 770 631-4086 Toll Free: 866 412-3626 Fax: 770 631-4048 E-mail: sales@ customfoamfabricators.com Web Site: www. customfoamfabricators.com Kristin Babb Chris Babb
Custom Foam Fabricators is a leading manufacturer of impact resistant, maintenance free foamcore signs, wall mounted sign panels, columns, column caps and architectural accents. We are wholesale to the sign industry only. PRODUCTS: Architectural Signs; Dimensional Signs - Architectural; Dimensional Signs - Carved; Dimensional Signs - General; Dimensional Signs - Monuments; Dimensional Signs - Ornamental; Dimensional Signs - Wholesale; Letters Foam; Outdoor Signs - 3-D; Sign Blanks - Foam; Sign Blanks Polystyrene; Signs - Carved; Signs - Dimensional; Wholesalers
2020 Buyer’s Guide
FLEXCON COMPANY, INC
1 FLEXcon Industrial Park Spencer, MA 01562-2642 Phone: 508 885-8200 Fax: 508 885-8400 Web Site: www.flexcon.com Bekie Berg, Prod Mgr Jodi Sawyer, Market Dev Mgr FLEXcon offers more than 60 years of coating and laminating experience, industry knowledge & expertise. We collaborate with & listen to our customers so that we can recommend the best solution for your signage needs. Whether you need a standard off the shelf product or a fully customized solution, our technical service representatives, engineers and chemists are ready to work with you. PRODUCTS: Adhesives - Pressure Sensitive; Film - Clear; Film - Illusion; Film - Inkjet; Film - Laminating; Film - Laser; Film - Perforated; Film - Photoluminescent; Film Polycarbonate; Film - Polyester; Film - Pressure Activated; Film Pressure Sensitive; Film - Printable; Film - Reflective; Film - Thermal; Film - Vinyl; Film - Window Graphics; Floor Graphics; Pressure Sensitive Film; Tape - Foam; Tape - Transfer; Thermal Films; Vinyl Application Solutions; Vinyl - Film/ Media; Vinyl - Photoluminescent; Vinyl - PVC Laminated Polyester; Vinyl - Release Liners; Vinyl Specialty; Vinyl - Translucent; Vinyl Graphics
signshop.com
COMPANIES Bill Burrows, Sales & Ops Mgr Mark Bosta, Sales & Solutions Spec
Signs - Dimensional; Signs Systems; Wholesalers
HOWARD INDUSTRIES
6400 Howard Dr Fairview, PA 16415 Phone: 814 833-7000 Toll Free: 800 458-0591 E-mail: kalynnez@ howardindustries.com Web Site: www.howardindustries.com Patrick Sutten, Pres Jeffrey Stewart, VP of Sales Howard Industries manufactures Interior and Exterior Architectural Signage Systems. Our signage includes post & panel systems, pylons signs, and monument signs. These systems are perfect for building and site identification, parking directions and wayfinding. Our interior signage provides effective wayfinding and identification services. Available in a variety of configurations, including directory, wall-mounted, and projection-mounted; interior systems are designed to be flexible and modular. NEW product announcement; SGuard, Essential Wellness Shields. PRODUCTS: Banners - Display Systems; Dimensional Signs - Acrylic; Dimensional Signs - Architectural; Dimensional Signs - Channel Letters; Dimensional Signs Monuments; Dimensional Signs - Routers/Engravers; Dimensional Signs - Wholesale; Electric Signs Custom; Electric Signs - General; Extrusions - Aluminum; Finials Ornamental; Poles - Sign; Post & Panel; Sign Cabinets - Extrusions; Sign Cabinets - Illuminated; Sign Frames; Signage - Directory Illuminated; Signage - Directory - Non-Illuminated; Signs - ADA; signshop.com
IMAGEONE IMPACT
29962 Ave De Las Banderas Rancho Santa Margarita, CA 92688 Phone: 949 709-7788 Toll Free: 800 818-0222 Fax: 949 709-7790 E-mail: frank@image1impact.com Web Site: www.image1impact.com Everything to make your job faster safer and easier, Sign Mounting Hardware, Banner Mounting Hardware, Adhesive Products, Media Racks Grommets & Machines, Shop Tools & Supplies, Vehicle Wrap tools, Cutting Tools & Supplies. PRODUCTS: Adhesives - Guns; Adhesives Tapes; Adhesives - Transfers; Anchors/Fasteners; Banners - Grommet Machines; Banners - Grommets; Banners - Hem Reinforcing Tape; Banners Mounting Hardware; Banners - Pole Brackets; Cutters/Plotters - Blades/Knives; Cutters/Plotters - Foam Cutters; Dies
iSIGNS Inc. is a Nationwide Wholesale Sign Manufacturer specializing in Compact, Energy Saving LED Directional and Safety Signs with hundreds of applications. These signs are widely used to improve traffic flow and safety around Bank Lanes, Drive-thru Lanes, Parking Facilities, Auto Dealerships, Service Centers, Healthcare Facilities, School Campuses, Loading Docks and more. Custom sizes; Any Brief Message; Quick to Ship. Generate new business - add these LED signs to your product-line! PRODUCTS: ADA - Raster Braille w/Applied Lettering; Architectural Signs; Banners - Pole Brackets; Electric Signs - Custom; Electric Signs General; LED - Electronic Signs; LED - Stock Message Signs; Outdoor Signs - Banners; Post & Panel; Sign Cabinets - Illuminated; Sign Frames; Signage - Directory - Illuminated; Signage - Directory - Non-Illuminated; Signs - ADA; Signs - Illuminated; Signs - LED; Signs - Maintenance Free; Signs - Systems; Signs - Traffic; Stock Message Signs - Exit; Stock Message Signs - Safety; Stock Message Signs - Traffic; Traffic Signs; Wholesalers
NOVA POLYMERS, INC
ISIGNS INC.
7625 Birkmire Dr Fairview, PA 16415 Phone: 814 835-1017 Toll Free: 866 437-3040 Fax: 814 835-7057 E-mail: sales@isignsled.com Web Site: www.isignsled.com
15348 Rt 127 E Bryan, OH 43506 Phone: 888 484-6682 Fax: 973 882-5614 E-mail: info@novapolymers.com Web Site: www.novapolymers.com
2020 Buyer’s Guide
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COMPANIES Brad Sorrow, National Sales Exec Kelly Boeder, Dir of Sales & Education PRODUCTS: ADA - Photopolymer Signage; Adhesives - Tapes; Architectural Signs; Associations; Braille; Consultants - ADA; Consultants - Marketing; Dimensional Signs Architectural; Dimensional Signs - Wholesale; Equipment Leasing; Film - Inkjet; Film - Thermal; Heat Transfer - Heat Press Machines; Ink - UV Curable; Inkjet Equipment - Printers; Leasing and Finance; Metal-Fabricating Equipment Shears; Plastics - Photopolymer Material; Printers - Inkjet; Screen Printing - Equipment/Accessories; Screens - Nylon Mesh Fabric; Signs - ADA; Software - ADA/ Braille; Software - RIP
QUILTER’S RULE
817 Mohr Ave Waterford, WI 53185 Phone: 262 514-2000 Toll Free: 800 343-8671 Fax: 262 514-2100 E-mail: customerservice@ quiltersrule.com Web Site: www.quiltersrule.com Jim Simons, Owner Patricia Simons, Admin Mgr Quilter’s Rule manufactures Large cutting mats, large rules and T Squares. We can also custom design & manufacture plastic items to meet your needs. We have laser cutters and routers to meet your production needs. PRODUCTS: Cutting Mats - Large Format; Rulers - Large; T-Squares
24
Sign Builder Illustrated
ROLAND DGA
15363 Barranca Pkwy Irvine, CA 92618 Phone: 949 727-2100 Toll Free: 800 542-2307 Fax: 949 727-2112 E-mail: salesinfo@rolanddga.com Web Site: www.rolanddga.com Yadira Cepeda, Bus Dev Mgr Roland DGA offers an awardwinning lineup of wide format inkjet printers and integrated printer/cutters, including TrueVIS™, SOLJET®, VersaEXPRESS™ and VersaStudio® eco-solvent printers, Texart™ dye sublimation printers, and VersaUV® UV printers. All Roland inkjets come bundled with powerful, easy to use RIP software, and several models offer specialty ink options, including White, Metallic Silver, Fluorescent and Clear Coat inks. PRODUCTS: Computers - Cutters; Computers - Printers; Computers - Software; Cutters/Plotters - Large Format; Cutters/Plotters - Multi-Substrate; Digital Imaging - Dye Sublimation; Digital Imaging - Inkjet; Digital Imaging - Label Printers; Digital Imaging - Large Format; Digital Imaging - Media; Digital Imaging - Software; Digital Imaging - UV Curing Systems; Digital Imaging Vehicle Graphics; Digital Imaging - Wide Format; Engraving Laser; Engraving - Rotary; Heat Transfer - Equipment; Ink - Digital Imaging; Ink - Solvent Based; Ink - UV Curable; Inkjet Equipment Media; Inkjet Equipment - Printers; Printers - Flat Bed; Printers Inkjet; Printers - Wide Format; Software - Design; Software - RIP; Sublimation Transfer - Equipment; Sublimation Transfer - Supplies; Textiles - Direct Imprint Machine
2020 Buyer’s Guide
ROLLEM INTL
1650 S Lewis St Anaheim, CA 92805 Phone: 714 935-9130 Toll Free: 800 272-4381 Fax: 714 935-9131 E-mail: info@rollemusa.com Web Site: www.rollemusa.com Susan Corwin, Mktg Mgr PRODUCTS: Cutters/Plotters - Rotary; Decals; Slitting Equipment; Tools - Cutting
SHOPBOT TOOLS INC
3333B Industrial Dr Durham, NC 27704 Phone: 919 680-4800 Toll Free: 888 680-4466 E-mail: sales@shopbottools.com Web Site: www.shopbottools.com ShopBot Tools, Powerful & and Affordable CNC Solutions ShopBot’s CNC (Computer Numerically Controlled) tools provide the power, precision, and reliability of big-iron CNC tools costing thousands of dollars more. You can machine, cut, and carve into a variety of materials including wood, MDF, plastics, foam, and aluminum. All ShopBot tools are designed, built, and supported in Durham, NC, USA. PRODUCTS: CAD/CAM Systems - Foam; CAD/ CAM Systems - Vinyl; Cutters/ Plotters - Multi-Substrate; Cutters/Plotters - Routers; Routers - Accessories; Routers - Bits; Routers - CNC; Tools - Cutting
signshop.com
COMPANIES Blanks - Polystyrene; Signage Letters; Signs - Dimensional
SIGNS BY BENCHMARK
401 Pheasant Ridge Dr Watertown, SD 57201 Phone: 605 886-8084 Toll Free: 800 658-3444 Fax: 605 886-8099 E-mail: signinfo@benchmarkfom.com Web Site: www.signsbybenchmark.com Craig Wien, Sales PRODUCTS: Architectural Signs; Dimensional Signs - Architectural; Dimensional Signs - Carved; Dimensional Signs - Monuments; Dimensional Signs Wholesale; Monuments; Outdoor Signs - Sculptures; Plastics Polystyrene; Sign Blanks - Exterior Panel; Sign Blanks - Foam; Sign
signshop.com
SINALITE
36605 Longshore St Ste 240-152 Dublin, OH 43017 Phone: 866 899-2499 E-mail: support@sinalite.com Web Site: www.sinalite.com Brian Meshkati, VP PRODUCTS: Banners - Vinyl; Color Printing; Digital Imaging - Banners; Digital Imaging - Foamboard; Digital Imaging - Label Printers; Digital Imaging - Large Format; Digital Imaging - Point-of-Purchase; Display Boards; Fabric - Canvas;
Outdoor Signs - Banners; Outdoor Signs - Poles; Plastics - Acrylic; Plastics - Plastics; Plastics - PVC; Sign Boards - Foamboard; Sign Boards - Plastic; Sign Stakes Metal; Signs - Frames - A-Frame Sandwich Boards; Vinyl Calendered; Vinyl - Static Cling; Vinyl Graphics; Wholesalers
SOUTHERN STUD WELD
15603 W Hardy Rd #355 Houston, TX 77290 Phone: 713 691-0897 Toll Free: 800 929-0296 Fax: 713 691-3699 E-mail: cwebbn@studweld.com Web Site: www.studweld.com
2020 Buyer’s Guide
Sign Builder Illustrated
25
COMPANIES Don Pelham, Tech Sales Houston William Miranda, Tech Sales Dallas PRODUCTS: Anchors/Fasteners; Banners Mounting Hardware; Channel Letters - Mounting Clips; Fasteners; Installation - Hardware; Sign Hanging Hardware; Welding - Weld Studs Additional Offices: Southern Stud Weld, Inc. 3645 Conflans Irving, TX 75061 Phone: 972 790-3339 Fax: 972 313-0864 E-mail: Lhaynes@studweld.com Web Site: www.studweld.com
TROTEC LASER, INC.
44747 Helm Ct Plymouth, MI 48170 Phone: 734 927-6300 Toll Free: 866 226-8505 Fax: 734 927-6323 E-mail: sales@troteclaser.com Web Site: www.troteclaser.com Warren Knipple, Pres Kris Tennyson, National Dir Sales Trotec Laser is the leading manufacturer and supplier of advanced, high-speed laser equipment for cutting, engraving, and industrial marking. In addition to our world class laser systems, Trotec also offers an extensive line of laser and engraving materials including acrylic, plastics, and wood. Let Trotec help you take your business to the next level with our industry-leading equipment, high-quality materials, and expert support and resources. PRODUCTS: Cutters/Plotters - Large Format; Cutters/Plotters - Laser; 26
Sign Builder Illustrated
Engraving - Laser; Engraving Machines; Engraving - Materials; Laser Equipment; Paper Synthetic; Plastics - Acrylic; Plastics - Plastics; Routers Laser; Substrates - Engraveable; Substrates - General; Substrates Laserable; Substrates - Plywood; Substrates - Printable Additional Offices: Engravers Network, a Trotec Company 637 107th St Arlington, TX 76011 Phone: 817 261-7256 Fax: 817 861-3845 E-mail: sales@ engraversnetwork.com
YJ INC. - NATIONWIDE SIGN ENGINEERING
PO Box 802050 Santa Clarita, CA 91380 Phone: 661 259-0700 Toll Free: 877 600-0700 Fax: 661 259-0900 E-mail: quote@yjinc.com Web Site: www.yjinc.com Yousif Jacob, Pres Janet Sanchez, Mktg Spec
YJ Inc. is a Continent-wide Sign Engineering firm with responsive, accessible & proactive problem solving engineers. Our exceptionally fast 1-2 day turnaround & competitive pricing distinguishes us from other Sign Engineering companies. We are licensed in 50 states, Washington D.C., & nine Canadian Provinces. Our team has combined 52+ years of structural engineering experience with 20+ years of focused experience in sign engineering. For a quote email your drawings to quote@yjinc.com.
2020 Buyer’s Guide
PRODUCTS: Aluminum - Extrusions; Anchors/ Fasteners; Architectural Signs; Associations; Awnings - General; Banners - Pole Brackets; Billboards; Consultants - Engineering; Consultants General; Dimensional Signs Architectural; Dimensional Signs - Awnings; Dimensional Signs - Channel Letters; Dimensional Signs - General; Dimensional Signs - Monuments; Dimensional Signs - Rotating; Electric Signs Custom; Electric Signs - General; Electronic Messaging - Channel Letters; Flagpoles; Glass Signs; Graphic Design; LED - Electronic Signs; Letters - Aluminum; Letters - Channel; Letters - Stainless Steel; Letters - Wood; Light Poles; Logo Design; Message Boards - LED Illuminated; Monuments; Outdoor Signs - Banners; Outdoor Signs - Billboards; Outdoor Signs - Bus Shelter Graphics; Outdoor Signs - Exhibit Frames; Outdoor Signs - Flags; Outdoor Signs - Menu Boards; Outdoor Signs Poles; Outdoor Signs - Sculptures; Outdoor Signs - Trivision; Poles Flag; Poles - Readerboard; Poles Sign; Poles - Traffic; Poles - Wood; Post & Panel; Sign Blanks - Foam; Sign Blanks - Stainless Steel; Sign Blanks - Wood; Sign Frames; Sign Service
signshop.com
PRODUCTS The following section is devoted entirely to Sign Products/Services and the companies that offer them. The products are arranged alphabetically and many appear more than once in the section. For example, LED signs may appear alphabetically under LED or under Electronic Messaging. This format makes it easy to find products. Short product descriptions are provided to assist in making purchasing decisions. Companies in bold indicate display advertisers. ADA - PHOTOPOLYMER SIGNAGE CAB Signs, Inc. Nova Polymers, Inc
YJ Inc. - Nationwide Sign Engineering p 22 p 23
ADA - RASTER BRAILLE W/ APPLIED LETTERING CAB Signs, Inc. iSIGNS Inc.
ImageOne Impact
ADHESIVES - PRESSURE SENSITIVE p 22
ADHESIVES - TAPES ImageOne Impact Nova Polymers, Inc
p 23 p 23
ADHESIVES - TRANSFERS ImageOne Impact
p 23
ALUMINUM - EXTRUSIONS YJ Inc. - Nationwide Sign Engineering
p 26
ANCHORS/FASTENERS ImageOne Impact Southern Stud Weld YJ Inc. - Nationwide Sign Engineering
p 23 p 25 p 26
ARCHITECTURAL SIGNS AB Installations, Inc Custom Foam Fabricators iSIGNS Inc. Nova Polymers, Inc Signs By Benchmark YJ Inc. - Nationwide Sign Engineering
p 21 p 22 p 23 p 23 p 25 p 26
ASSOCIATIONS Nova Polymers, Inc 28
Sign Builder Illustrated
p 23
p 26
BANNERS - DISPLAY SYSTEMS
p 22 p 23
FLEXcon Company, Inc
YJ Inc. - Nationwide Sign Engineering Howard Industries
ADHESIVES - GUNS ImageOne Impact
AWNINGS - GENERAL
p 22 p 23
ADA - THERMOFORMING CAB Signs, Inc.
p 26
p 23
p 23
p 23
BANNERS - MOUNTING HARDWARE p 23 p 25 p 23 p 23 p 26
BANNERS - VINYL SinaLite
p 25
BARRICADES AB Installations, Inc
p 21
BILLBOARDS YJ Inc. - Nationwide Sign Engineering
COLOR PRINTING p 25
Roland DGA
p 24
Roland DGA
p 24
COMPUTERS - SOFTWARE Roland DGA
p 24
CONSULTANTS - ADA p 23
CONSULTANTS - ENGINEERING YJ Inc. - Nationwide Sign Engineering
p 26 p 21 p 23
p 26
CONSULTANTS - GENERAL YJ Inc. - Nationwide Sign Engineering
p 26
CONSULTANTS - MARKETING Nova Polymers, Inc
p 23
CONSULTANTS - SURVEYS AB Installations, Inc
p 21
CUTTERS/PLOTTERS ACCESSORIES AXYZ Routers
BRAILLE AXYZ Routers Nova Polymers, Inc
p 25
Nova Polymers, Inc
BANNERS - POLE BRACKETS ImageOne Impact iSIGNS Inc. YJ Inc. - Nationwide Sign Engineering
Southern Stud Weld
COMPUTERS - PRINTERS
BANNERS - HEM REINFORCING TAPE
ImageOne Impact Southern Stud Weld
CHANNEL LETTERS MOUNTING CLIPS
COMPUTERS - CUTTERS p 23
BANNERS - GROMMETS
ImageOne Impact
p 21 p 24
SinaLite
BANNERS - GROMMET MACHINES
ImageOne Impact
CAD/CAM SYSTEMS - VINYL AXYZ Routers ShopBot Tools Inc
p 21
CUTTERS/PLOTTERS BLADES/KNIVES AXYZ Routers ImageOne Impact
p 21 p 23
CAD/CAM SYSTEMS - FOAM
CUTTERS/PLOTTERS - FOAM CUTTERS
AXYZ Routers ShopBot Tools Inc
AXYZ Routers ImageOne Impact
2020 Buyer’s Guide
p 21 p 24
p 21 p 23 signshop.com
PRODUCTS CUTTERS/PLOTTERS - LARGE FORMAT
DIGITAL IMAGING - LABEL PRINTERS
AXYZ Routers Roland DGA Trotec Laser, Inc.
Roland DGA SinaLite
p 21 p 24 p 26
CUTTERS/PLOTTERS - LASER Trotec Laser, Inc.
p 26
CUTTERS/PLOTTERS - MULTISUBSTRATE AXYZ Routers Roland DGA ShopBot Tools Inc
p 21 p 24 p 24
CUTTERS/PLOTTERS - PAPER AXYZ Routers
p 21
CUTTERS/PLOTTERS - ROTARY Rollem Intl
p 24
CUTTERS/PLOTTERS ROUTERS AXYZ Routers ShopBot Tools Inc
p 21 p 24
p 21
p 24
DECALS CAB Signs, Inc. Rollem Intl
p 22 p 24
DIES ImageOne Impact
p 23
DIGITAL IMAGING - BANNERS SinaLite
p 25
DIGITAL IMAGING - DYE SUBLIMATION Roland DGA
p 24
DIGITAL IMAGING - FINISHING SERVICE AXYZ Routers
p 21
DIGITAL IMAGING FOAMBOARD SinaLite
signshop.com
Roland DGA SinaLite Roland DGA
SinaLite
p 24
Custom Foam Fabricators YJ Inc. - Nationwide Sign Engineering
p 25
DIGITAL IMAGING SOFTWARE Roland DGA
p 24
DIGITAL IMAGING - UV CURING SYSTEMS Roland DGA
Roland DGA
Roland DGA
p 24
p 24
p 24
DIMENSIONAL SIGNS ACRYLIC AB Installations, Inc Howard Industries
p 21 p 23
p 21 p 22 p 23 p 23 p 25 p 26
DIMENSIONAL SIGNS AWNINGS
p 25
DIMENSIONAL SIGNS CARVED
p 24
Custom Foam Fabricators
p 26
p 22
p 23 p 26
p 22 p 26
DIMENSIONAL SIGNS MONUMENTS Custom Foam Fabricators Howard Industries Signs By Benchmark YJ Inc. - Nationwide Sign Engineering
p 22 p 23 p 25 p 26
DIMENSIONAL SIGNS ORNAMENTAL Custom Foam Fabricators
p 22
DIMENSIONAL SIGNS ROTATING YJ Inc. - Nationwide Sign Engineering
p 26
DIMENSIONAL SIGNS ROUTERS/ENGRAVERS AXYZ Routers Howard Industries
DIMENSIONAL SIGNS ARCHITECTURAL AB Installations, Inc Custom Foam Fabricators Howard Industries Nova Polymers, Inc Signs By Benchmark YJ Inc. - Nationwide Sign Engineering
Howard Industries YJ Inc. - Nationwide Sign Engineering
DIMENSIONAL SIGNS GENERAL
DIGITAL IMAGING - POINTOF-PURCHASE
p 25
DIMENSIONAL SIGNS CHANNEL LETTERS
p 24 p 25
DIGITAL IMAGING - MEDIA
YJ Inc. - Nationwide Sign Engineering
DIGITAL IMAGING - INKJET Roland DGA
DIGITAL IMAGING - LARGE FORMAT
DIGITAL IMAGING - WIDE FORMAT
CUTTING MATS - LARGE FORMAT Quilter’s Rule
p 24 p 25
DIGITAL IMAGING - VEHICLE GRAPHICS
CUTTERS/PLOTTERS SOFTWARE AXYZ Routers
Signs By Benchmark
p 21 p 23
DIMENSIONAL SIGNS WHOLESALE Custom Foam Fabricators Howard Industries Nova Polymers, Inc Signs By Benchmark
p 22 p 23 p 23 p 25
DISPLAY BOARDS SinaLite
p 25
ELECTRIC SIGNS - CUSTOM Howard Industries iSIGNS Inc. YJ Inc. - Nationwide Sign Engineering
p 23 p 23 p 26
ELECTRIC SIGNS - GENERAL Howard Industries iSIGNS Inc. YJ Inc. - Nationwide Sign Engineering
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p 23 p 23 p 26 29
PRODUCTS ELECTRONIC MESSAGING CHANNEL LETTERS
FILM - PERFORATED FLEXcon Company, Inc
YJ Inc. - Nationwide Sign Engineering
FILM - PHOTOLUMINESCENT
p 26
ENGRAVING - CONVENTIONAL CAB Signs, Inc.
p 22
ENGRAVING - LASER CAB Signs, Inc. Roland DGA Trotec Laser, Inc.
p 22 p 24 p 26
ENGRAVING - MACHINES AXYZ Routers Trotec Laser, Inc.
p 21 p 26 p 26
FLEXcon Company, Inc FLEXcon Company, Inc
FLEXcon Company, Inc p 22 p 24
ENGRAVING - TOOLS AXYZ Routers
p 21
ENGRAVING - WHOLESALE CAB Signs, Inc.
EQUIPMENT LEASING p 23
EXTRUSIONS - ALUMINUM Howard Industries
FABRIC - CANVAS SinaLite
p 25
FASTENERS Southern Stud Weld
p 25
FILM - CLEAR FLEXcon Company, Inc
AB Installations, Inc FLEXcon Company, Inc
p 22
GLASS SIGNS
FILM - ILLUSION FLEXcon Company, Inc
FILM - INKJET FLEXcon Company, Inc Nova Polymers, Inc
p 22 p 23
FILM - LAMINATING FLEXcon Company, Inc
p 22
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p 22
Roland DGA
p 24
INK - UV CURABLE Nova Polymers, Inc Roland DGA
p 22 p 22 p 23
p 23 p 24 p 24
Nova Polymers, Inc Roland DGA
p 23 p 24
INSTALLATION - HARDWARE Southern Stud Weld
p 22 p 22 p 23
p 25
INSTALLATION SERVICES AB Installations, Inc
p 21
LASER EQUIPMENT Trotec Laser, Inc.
p 26
LEASING AND FINANCE Nova Polymers, Inc
p 23
p 26
LED - ELECTRONIC SIGNS
p 21
iSIGNS Inc. YJ Inc. - Nationwide Sign Engineering
p 21 p 22
p 23
p 26
YJ Inc. - Nationwide Sign Engineering
LETTERS - CHANNEL
YJ Inc. - Nationwide Sign Engineering
YJ Inc. - Nationwide Sign Engineering
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p 26
LED - STOCK MESSAGE SIGNS iSIGNS Inc.
GRAPHIC DESIGN
AB Installations, Inc
p 23
LETTERS - ALUMINUM
p 26
p 26
p 26
LETTERS - FOAM
GRAPHICS
FILM - LASER FLEXcon Company, Inc
YJ Inc. - Nationwide Sign Engineering
p 24
INK - SOLVENT BASED
INKJET EQUIPMENT PRINTERS
FLOOR GRAPHICS
p 22
INK - DIGITAL IMAGING
Roland DGA
FLEET - GRAPHICS AB Installations, Inc
p 23
INKJET EQUIPMENT - MEDIA
FLAGPOLES YJ Inc. - Nationwide Sign Engineering
HEAT TRANSFER - HEAT PRESS MACHINES
p 22
FINIALS - ORNAMENTAL Howard Industries
p 23
p 22
FILM - WINDOW GRAPHICS FLEXcon Company, Inc
Nova Polymers, Inc
p 22
FILM - VINYL FLEXcon Company, Inc
p 22
p 22
FILM - THERMAL FLEXcon Company, Inc Nova Polymers, Inc
p 24
Roland DGA
FILM - PRINTABLE FILM - REFLECTIVE
CAB Signs, Inc. Roland DGA
p 22
FILM - PRESSURE SENSITIVE
CAB Signs, Inc.
Roland DGA
Nova Polymers, Inc
FILM - PRESSURE ACTIVATED FLEXcon Company, Inc
ENGRAVING - NAMEPLATES ENGRAVING - ROTARY
p 22
FILM - POLYESTER
FLEXcon Company, Inc
p 22
p 22
FILM - POLYCARBONATE
FLEXcon Company, Inc
ENGRAVING - MATERIALS Trotec Laser, Inc.
FLEXcon Company, Inc
HEAT TRANSFER - EQUIPMENT
p 21
Custom Foam Fabricators
p 22
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PRODUCTS LETTERS - STAINLESS STEEL YJ Inc. - Nationwide Sign Engineering
p 26
LETTERS - WOOD YJ Inc. - Nationwide Sign Engineering
p 26
LIGHT POLES YJ Inc. - Nationwide Sign Engineering
p 26
LOGO DESIGN YJ Inc. - Nationwide Sign Engineering
p 26
p 26
p 21
METAL-FABRICATING EQUIPMENT - SHEARS Nova Polymers, Inc
MONUMENTS Signs By Benchmark YJ Inc. - Nationwide Sign Engineering
p 25 p 26
OUTDOOR SIGNS - 3-D Custom Foam Fabricators
p 22
OUTDOOR SIGNS - BANNERS AB Installations, Inc iSIGNS Inc. SinaLite YJ Inc. - Nationwide Sign Engineering
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YJ Inc. - Nationwide Sign Engineering
p 26
POLES - SIGN
p 26
POLES - WOOD
p 25
YJ Inc. - Nationwide Sign Engineering
p 26
p 25 p 26
OUTDOOR SIGNS - SERVICE VEHICLES p 21
FLEXcon Company, Inc
PLASTICS - PLASTICS
p 26 p 25 p 26
PLASTICS - PHOTOPOLYMER MATERIAL
SinaLite Trotec Laser, Inc.
p 23 p 25 p 26
PLASTICS - POLYSTYRENE Signs By Benchmark
p 25
PLASTICS - PVC SinaLite p 21
POLES - FLAG
p 26
YJ Inc. - Nationwide Sign Engineering
p 26 p 23 p 23 p 26 p 22
Roland DGA
p 24 p 23 p 24
PRINTERS - WIDE FORMAT
PLASTICS - ACRYLIC SinaLite Trotec Laser, Inc.
p 26
PRINTERS - FLAT BED
YJ Inc. - Nationwide Sign Engineering Trotec Laser, Inc.
p 26
PRESSURE SENSITIVE FILM
PRINTERS - INKJET
p 26
p 26
Howard Industries iSIGNS Inc. YJ Inc. - Nationwide Sign Engineering
Nova Polymers, Inc Roland DGA
PAPER - SYNTHETIC
p 23
POST & PANEL
OUTDOOR SIGNS - TRIVISION p 26
p 26
POLES - TRAFFIC
p 26
OUTDOOR SIGNS SCULPTURES Signs By Benchmark YJ Inc. - Nationwide Sign Engineering
Howard Industries YJ Inc. - Nationwide Sign Engineering YJ Inc. - Nationwide Sign Engineering
OUTDOOR SIGNS - POLES
Nova Polymers, Inc
OUTDOOR SIGNS - BUS SHELTER GRAPHICS AB Installations, Inc YJ Inc. - Nationwide Sign Engineering
p 21
OUTDOOR SIGNS - MENU BOARDS
p 21 p 23 p 25
OUTDOOR SIGNS BILLBOARDS YJ Inc. - Nationwide Sign Engineering
YJ Inc. - Nationwide Sign Engineering
AB Installations, Inc p 23
POLES - READERBOARD
OUTDOOR SIGNS - FLAGS
SinaLite YJ Inc. - Nationwide Sign Engineering
METAL-FABRICATING EQUIPMENT - CUSTOM METAL FABRICATION AXYZ Routers
AB Installations, Inc YJ Inc. - Nationwide Sign Engineering
YJ Inc. - Nationwide Sign Engineering
MESSAGE BOARDS - LED ILLUMINATED YJ Inc. - Nationwide Sign Engineering
OUTDOOR SIGNS - EXHIBIT FRAMES
p 25
Roland DGA
p 24
ROUTERS - ACCESSORIES AXYZ Routers ShopBot Tools Inc
p 21 p 24
ROUTERS - BITS AXYZ Routers ShopBot Tools Inc
p 21 p 24
ROUTERS - CNC AXYZ Routers ShopBot Tools Inc
p 21 p 24
ROUTERS - LASER Trotec Laser, Inc.
p 26
ROUTERS - SOFTWARE AXYZ Routers
p 21
ROUTERS - VACUUM TABLES p 26
AXYZ Routers
2020 Buyer’s Guide
Sign Builder Illustrated
p 21 31
PRODUCTS RULERS - LARGE
SIGN SERVICE
Quilter’s Rule
p 24
SCREEN PRINTING EQUIPMENT/ACCESSORIES Nova Polymers, Inc
p 23
p 23
SIGN BLANKS - EXTERIOR PANEL Signs By Benchmark
p 22 p 25
SIGNAGE - LETTERS
p 26 p 22 p 25
Signs By Benchmark CAB Signs, Inc. Howard Industries iSIGNS Inc. Nova Polymers, Inc
p 23 p 23
p 26
p 23 p 23 p 25 p 22 p 23 p 23 p 23
SinaLite
SinaLite
SIGNS - ILLUMINATED
p 25
iSIGNS Inc.
SIGN BOARDS - PLASTIC p 25
p 25 p 23
SIGNS - MAINTENANCE FREE
p 23 p 23 p 23 p 23 p 26
Howard Industries iSIGNS Inc. iSIGNS Inc.
SLITTING EQUIPMENT
Southern Stud Weld
Rollem Intl
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p 22
p 25
p 23 p 23
2020 Buyer’s Guide
SOFTWARE - DESIGN Roland DGA
p 24
Nova Polymers, Inc Roland DGA
p 23 p 24
STOCK MESSAGE SIGNS - EXIT iSIGNS Inc.
p 23
STOCK MESSAGE SIGNS SAFETY iSIGNS Inc.
p 23
STOCK MESSAGE SIGNS TRAFFIC p 23
p 24
SUBLIMATION TRANSFER SUPPLIES Roland DGA
p 24
SUBSTRATES - ENGRAVEABLE Trotec Laser, Inc.
p 26
SUBSTRATES - GENERAL Trotec Laser, Inc.
p 26
SUBSTRATES - LASERABLE Trotec Laser, Inc.
p 26
SUBSTRATES - PLYWOOD Trotec Laser, Inc.
p 26
SUBSTRATES - PRINTABLE Trotec Laser, Inc.
p 26
TAGS CAB Signs, Inc.
p 22
TAPE - FOAM
SIGNS - TRAFFIC
SIGN HANGING HARDWARE 32
p 23
SIGNS - SYSTEMS
SIGN FRAMES Howard Industries iSIGNS Inc. YJ Inc. - Nationwide Sign Engineering
p 23
SIGNS - SCREEN PRINTED CAB Signs, Inc.
p 21
Roland DGA
Howard Industries Howard Industries iSIGNS Inc.
SOFTWARE - CAM
p 22 p 23 p 25
SIGNS - LED
iSIGNS Inc.
p 21
SUBLIMATION TRANSFER EQUIPMENT
iSIGNS Inc.
SIGN CABINETS - ILLUMINATED
AXYZ Routers
p 22
SIGN CABINETS - EXTRUSIONS p 23
SOFTWARE - CAD
iSIGNS Inc.
SIGNS - FRAMES - A-FRAME SANDWICH BOARDS
SIGN BOARDS - FOAMBOARD
p 23
SOFTWARE - RIP
SIGNS - CARVED
Custom Foam Fabricators Howard Industries Signs By Benchmark
Nova Polymers, Inc
AXYZ Routers
SIGNS - DIMENSIONAL
SIGN BLANKS - WOOD
SinaLite
p 25
SIGNS - ADA
Custom Foam Fabricators p 26
YJ Inc. - Nationwide Sign Engineering
Howard Industries iSIGNS Inc.
Howard Industries iSIGNS Inc.
SIGN BLANKS - STAINLESS STEEL YJ Inc. - Nationwide Sign Engineering
SinaLite
p 25
SIGN BLANKS - POLYSTYRENE Custom Foam Fabricators Signs By Benchmark
SIGN STAKES - METAL
SIGNAGE - DIRECTORY NON-ILLUMINATED
SIGN BLANKS - FOAM Custom Foam Fabricators Signs By Benchmark YJ Inc. - Nationwide Sign Engineering
p 26
SIGNAGE - DIRECTORY ILLUMINATED
SCREENS - NYLON MESH FABRIC Nova Polymers, Inc
YJ Inc. - Nationwide Sign Engineering
SOFTWARE - ADA/BRAILLE
p 23
FLEXcon Company, Inc
p 24
FLEXcon Company, Inc
p 22
TAPE - TRANSFER p 22 signshop.com
PRODUCTS TEXTILES - DIRECT IMPRINT MACHINE Roland DGA
p 24
THERMAL FILMS FLEXcon Company, Inc
p 22 p 21 p 24 p 24 p 21
TRAFFIC SIGNS iSIGNS Inc.
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AXYZ Routers
p 21
VINYL GRAPHICS AB Installations, Inc FLEXcon Company, Inc SinaLite
p 22
WATERJET MACHINES - CAD ROUTERS AXYZ Routers
FLEXcon Company, Inc
WATERJET MACHINES CUTTING EQUIPMENT
FLEXcon Company, Inc
p 22
AXYZ Routers p 22 p 22
VINYL - SPECIALTY FLEXcon Company, Inc
p 22
p 21
VINYL - RELEASE LINERS
p 21
FLEXcon Company, Inc
VINYL - PHOTOLUMINESCENT
FLEXcon Company, Inc
p 22
p 25
VINYL - TRANSLUCENT
VINYL - FILM/MEDIA
p 24
VINYL - BLADES/KNIVES AXYZ Routers
AXYZ Routers
VINYL - PVC LAMINATED POLYESTER
VINYL - APPLICATION SOLUTIONS FLEXcon Company, Inc
p 25
VINYL - CNC TOOLING
p 23
T-SQUARES Quilter’s Rule
SinaLite
FLEXcon Company, Inc
TOOLS - PANEL SAWS AXYZ Routers
VINYL - STATIC CLING SinaLite
VINYL - CUTTERS/PLOTTERS
TOOLS - CUTTING AXYZ Routers Rollem Intl ShopBot Tools Inc
VINYL - CALENDERED
p 22
p 21 p 22 p 25
p 21
p 21
WELDING - WELD STUDS Southern Stud Weld
p 25
WHOLESALERS Custom Foam Fabricators Howard Industries iSIGNS Inc. SinaLite
2020 Buyer’s Guide
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p 22 p 23 p 23 p 25
33
HOW TO
LEGISLATION
BY DAVID HICKEY
Five Years Later Reanalyzing the impact of Reed v. Gilbert.
Photo Credit: Shutterstock.com/ By SevenMaps
T
his summer, an important anniversary passed by with hardly any notice: The Supreme Court of the United States’ ruling in Reed v. the Town of Gilbert turned five. This is no mere historical note, at least not for our industry. In the last five years, Reed has turned sign regulations across the country upside down. And now, with other cases making their way through the courts that seek to expand or redefine Reed, we face another potential upending. First, a little context: Reed was a case in which the Town of Gilbert, Arizona had limited a church’s ability to use temporary directional signs. The church’s signs were treated differently than other kinds of temporary sign users. The Supreme Court’s unanimous ruling affirmed that sign regulations cannot be content based and forced thousands of communities across America to revise their local ordinances
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to make sure they don’t violate the First Amendment rights of sign users. In the five years since Reed, ISA has worked with hundreds of local communities as they have reviewed and amended their sign codes to comply with the court’s decision. We’ve also trained thousands of local planners who had to navigate these complex issues through Webinars, workshops, and resources. ISA relies heavily on the peer-reviewed, university-led research from the Sign Research Foundation (SRF) for much of its work. Meanwhile the Reed decision has been reverberating throughout state and federal courts. In May, a case reached the Supreme Court that relies heavily on the logic of Reed. However, this case, Barr. American Association of Political Consultants, Inc., isn’t about signs but instead involved automated phone calls (“robocalls”). Congress had created an exception for
those calls that dealt with collecting government debt; political groups argued that distinction was content based. In California, freelance journalists want to apply Reed to the state’s controversial law AB 5, arguing that other professions have been exempted from the law’s onerous provisions. AB 5 limits how many assignments a freelancer can perform before being considered a full-time employee—proving just how far a court case like Reed can stretch. This case is currently before the U.S. Ninth Circuit Court of Appeals. While those two cases are not specifically related to our industry, any court ruling that limits or expands Reed could have a direct impact. But let’s focus here on Reed’s continued application when it comes to signage, especially the on-premise vs. off-premise distinction. In 2017, Thomas v. Bright entailed a billboard owner (Thomas) winning a August 2020
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HOW TO
case against the Tennessee Department of Transportation, with the federal district court ruling that the state’s on- vs. off-premise distinction was content-based and therefore unconstitutional. The decision reflected an interpretation based on the Reed v. Town of Gilbert decision. The case was appealed to the Sixth Circuit, which reaffirmed that the government cannot distinguish between on-premise and off-premise signs. The Tennessee Attorney General has filed a petition to have the U.S. Supreme Court hear the case. However, as of this writing, no decision has been announced whether Thomas v. Bright will be taken up by the U.S. Supreme Court. But the finding already has an impact. This past April, a federal district court used the Thomas v. Bright ruling in Kentucky, which is in the same U.S. Sixth Circuit Court jurisdiction. In that case, the judge found that a gentleman’s club could continue using a billboard advertising its services after the state ordered its removal based on its Highway Beautification Act guidelines. This particular case reiterated that distinctions between on-premise and off-premise signs violate the Reed ruling. For our industry, however, using Reed and Thomas to solve the onpremise vs. off-premise debate is particularly troublesome. The concern is that cities and states would create new restrictions for on-premise signs rather than loosen restrictions for off-premise signs. The trickle down would be a more challenging business environment—both for our end-users and for sign and graphics companies. This distinction is important (and practical) since on-premise and offpremise signs have separate and unique functions. It is an area that the International Sign Association will continue to watch very closely. David Hickey is vice president of government affairs at the International Sign Association. 36
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August 2020
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Photo Credit: Shutterstock.com/ By astudio
LEGISLATION | BY DAVID HICKEY
RISE ABOVE YOUR COMPETITION
SIGN BUILDER
ILLUSTRATED
Sign Builder Illustrated is the “how-to magazine” of the sign industry. Each issue includes SBI’s signature “how-to” columns and features with detailed, step-by-step instructions covering a wide range of signage. SBI’s website (signshop. com), newsletters, Buyer’s Guide, and digital edition keep you updated with timely news, recent projects, and upcoming industry events. fb.com/SBIMag
@SBIMag
Sign Builder Illustrated
FEATURE NAME MULTI-COMPONENT BY ASHLEY AUTHORBRAY
Curative
Wayfinding
A sign company assembles a team to cure a VA hospital’s wayfinding woes.
T
All Photos: 2/90 Sign Systems.
he Dallas VA Medical Center (Dallas VAMC) is a part of the VA North Texas Health Care System, which is Veterans Affairs’ second largest health care system. It serves over 113,000 veterans and delivers one million outpatient episodes of care each year. It’s no surprise then that the hospital’s wayfinding system is key in helping visitors and patients navigate the campus. As the hospital has renovated, expanded, and relocated services and offices, their 15-yearold existing, modular signage program functioned well, but it began to show its age and needed to be updated.
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Diagnosing the Problem 2/90 Sign Systems in Grand Rapids, Michigan—a 42-year-old business with roots in modular, architectural signage systems— did all of the work on the original sign system 15 years ago, and they returned to handle the update. “We worked with the VA to update and create a new design standard for the facility that blended their needs from an aesthetic standpoint but also from a functional standpoint,” explains Senior Sales Manager Chris Douma. This can be difficult when dealing with a campus as large as the Dallas VAMC’s. “That presents one of the major problems with wayfinding. Most of these VA hospitals typically start with one large building but then as the population of veterans that goes to those hospitals grows, they have to build more buildings,” says 2/90 Sign Systems Field Operations Manager James Sutton. “Tying all those buildings together in a wayfinding sense can be a challenge.” To meet that challenge, 2/90 Sign Systems assembled a team that included Wayfinding Associates on the design and sign planning and S2 Ventures on the architecture, engineering, and general project management work. “It’s very rare for one company to do everything—especially in large, major projects,” says Douma. “The right companies on the right team can really solve wayfinding challenges.
“Together we assembled what was called an integrated project delivery team with the VA key stakeholders to design, develop, and implement this signage program.” Treatment #1: Exterior Signage The wayfinding program starts from the moment a patient or visitor arrives on campus, continues as they travel to their destination, and finishes when they exit the facility. “The scope covered six buildings that were patient, healthcare-focused buildings,” says Douma. “The overall campus is quite large and there’s a lot of other buildings on site. But the six buildings were all unique, they had unique services and unique destinations for folks, but they all kind of blended together.” 2/90 broke the project up into a series of phases. “The first phase was to finalize and complete the exterior. The VA had partially implemented a signage package on the exterior campus, so our goal was to work with the VA to refine it and complete it,” says Douma. “Part of that refinement included naming and color coding the parking zones so that it was clear where people were.” Digitally printed wraps on 3M vinyl were applied to poles to identify parking zones. Other exterior signage was fabricated from SignComp aluminum sign posts and cabinets. The elements were painted with Matthew’s Acrylic Polyurethane and reflective vinyl graphics were applied. “There were several different sign types in the exterior package, but all of them had a frame with a changeable panel,” says Douma. Treatment #2: Interior Signage For the interior signage, one goal was to bring a warmer, more healing element into the design. “There was a lot of discussion early on in the project about selecting the right color palette to have the signage stand out but also blend in with the aesthetics of the environment,” says Douma. The Dallas VAMC chose to select from 2/90’s own color palette of paint colors, laminates, and finishes for longevity purposes. “If they need to add a new sign or August 2020
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39
The interior wayfinding signage incorporated color, imagery, and a naming convention.
PEOPLE USE DIFFERENT LANDMARKS, MILESTONES, OR RECOGNITION ELEMENTS IN ORDER TO NAVIGATE A SPACE. replace inserts, to have something that’s readily available from 2/90 as a standard color finish was important.” In addition to updating the aesthetic, 2/90 also brought everything up to current codes and standards relating to ADA, room identification, life safety and regulatory, etc. The interior signage employs a three-layered wayfinding system. First, the 2/90/VA Integrated Project Delivery Team collaborated on a building naming convention. “There were some architectural names, like building numbers, that were historically used that we utilized,” says Douma. “We also named the function of the building because most patients may not know if it’s building one or 100 but they do know if it’s a hospital or the mental health clinic.” Second, color was introduced into the 40
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August 2020
sign package as an additional identification measure for each building. Finally, they also introduced imagery. The team explored and presented several themes to the VA leadership and ultimately settled on a patriotic theme that uses images like the Statue of Liberty, the Liberty Bell, a bald eagle, the Capitol Building, etc. “It really speaks to human behavior with wayfinding and navigation and how people use different landmarks, milestones, or recognition elements in order to navigate a space,” says Douma. The Dallas VAMC selected 2/90’s Slide™ Modular Sign System to use for the interior, which is the only open-ended sign system on the market. Not only can the messages be changed, but the sign can expand and accept insert reconfigurations
onsite to adapt to an ever-changing environment. “As facility change happens, they can update that sign accordingly without having to replace it,” says Douma, “which offers a benefit that a rigid plaque or another type of product doesn’t offer.” The extensive selection of three basic aluminum components (rails, inserts, and end caps) allows the Slide modular sign system to be customized into a near infinite variety of sizes, finishes, and configurations. “The insert substrates vary based on the graphic need. Most of it was ABS or photopolymer, or we have an extruded aluminum carrier that holds paper for a window insert,” explains Douma. “With those different insert configurations and properties, we build signs that meet the needs.” Douma gave the example of a room identification sign that has an insert with integral ADA for room identification, a window insert for employee name and title, and an insert with a sliding component to identify if the room is available. The inserts slide onto the structural 2/90 rail and the the end caps lock the inserts into place. Enhanced backers also helped to bring the sign system into the wayfinding theme as well as create a hierarchy of signage. “To identify key destinations for patients or important decision points, behind that 2/90 slide structural rail sign is an enhanced backer,” says Douma. “It’s made out of acrylic and is painted second surface and then there are some first surface graphics that are applied to the front of the acrylic. Some different sign types had dimensional letters applied to that enhanced backer to tie everything together.” Treatment #4: Timelines The Dallas VAMC project also included a number of timelines, which served as both wayfinding and branding elements. VA 1sts. 2/90 fabricated two timelines dedicated to “VA 1sts,” which aimed to highlight some of the medical milestones that the VA has spearheaded and developed over time. The buildings involved in the wayfinding project were correlated to VA medical discoveries that occurred around the age of each building—for example, Building 2 is associated with the 1958 development of the pacemaker. signshop.com
To further drive home the wayfinding, each building’s associated color, number, and imagery was incorporated into the panel design. For example, Building 2’s panel includes the color blue, the Capitol Building, a map of the building with its number, and a picture of the actual building. “A visitor who’s looking at this display is seeing this discovery and they’re tying it together with color, with imagery, and with a physical map and picture of the building so that they understand where they are in the environment,” says Douma. The Dallas VAMC wanted something durable, so the two timelines are built out of high-pressure digitally printed laminate on a hard, rigid board. 2/90 worked with a supplier for the printing onto the laminate. 2/90 fabricated cut acrylic dimensional letters using its MultiCam 3000 CNC Router and MultiCam MG Series Router, which were painted first surface and then affixed to the panels. MBS Standoffs were used to affix the panels to the walls. The only difference between the two timelines was that in one location, the hallway had existing recessed alcoves illuminated by color-changing LEDs. The alcoves were the perfect size and shape for the panels, so the timeline was installed there. VA North Texas. A second timeline was dedicated to the history of the VA North Texas Health Care System’s physical property dating from the 1940s to the present. The timeline was fabricated in multiple layers starting with the Texas-shaped backing, which 2/90 routed from ABS using its MultiCam routers. The message was direct-printed to the surface of the ABS. On top of that were several pieces of acrylic that 2/90 direct-to-surface printed with images sourced by the VA from the national VA archive in Washington, DC. Below the images is the timeline with dates and milestones, which is painted acrylic topped with digitally printed graphics. Five sandwich acrylic poster holders are affixed to the timeline with standoffs. All the graphics were printed in-house on two direct-to-substrate flatbed Canon (Océ) printers.
model that had become a sort of wayfinding landmark of its own. However, it was so old that it no longer reflected the campus. The A/E partner on 2/90’s team, S2 Ventures, worked with Dallas architectural model fabricator GRG Group to create an updated model, which is easily updateable
as sections can be removed and replaced. The model also ties in the wayfinding colors using lighting. When a visitor pushes a button associated with a particular building, it lights up in the wayfinding color— helping to close the wayfinding loop of the larger campus on a much smaller scale.
Treatment #5: Scale Model The Dallas VAMC had an existing scale signshop.com
August 2020
Sign Builder Illustrated
41
SHOP MANAGEMENT BY JEFF WOOTEN
THE ART OF THE
START UP
H
oward James has owned his FASTSIGNS® store in Washington, D.C., for nearly fourteen years now, yet he still describes working and succeeding in the sign industry as an “everyday hustle.” “Our customers are always looking for solutions that are cost-effective, but they are also looking for solutions that they need tomorrow,” he laughs. “That’s the hustle of it all. It’s a business you have to be an active participant in every day. “But then if it wasn’t, it would probably be a little boring. So that’s why I love it!”
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Sign Builder Illustrated
August 2020
Howard James is the owner and operator of the first FASTSIGNS franchise that opened in the Washington, D.C., area, and today his store is one of the leading centers across the entire FASTSIGNS network (which totals more than 725 locations across nine countries). Interestingly, before opening up his brick-and-mortar FASTSIGNS, James was an art teacher in Washington, D.C. He also hailed from a background in graphic design (doing freelance design work on the side for numerous years) as well as taught theater technology at Duke
Ellington High School of the Arts. His big career move into signage was borne out of necessity back in 2007. James found that he was driving fortyfive minutes out from D.C., into the suburbs for a specialty service like signage (which also involved viewing proofs and picking up orders) and then driving fortyfive minutes back. “I was thinking, ‘Why don’t we have one of these here in the city?’” he says. “Back then, the Internet wasn’t what it is today.” With his artist-driven background, James figured the sign industry would be signshop.com
All photos: FASTSIGNS of Washington, D.C.
A former art teacher becomes a big-time D.C. sign maker.
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James credits his staff for helping him achieve success at his shop.
a good leap for him, however he admits that, while he knew a few things about the equipment and the products out there, he didn’t have a “super-deep background” when it came to starting up a brand-new business. He knew a franchise would be the way to go, so he talked to lots of other FASTSIGNS owners about their stores. “Although they all said different stuff, they said all the right stuff I was looking to hear,” confirms James, noting how everyone he spoke with was pleased with the system. James says a lot of people early on make the mistake of not talking to the other franchisee owners. “Don’t go to just one. Don’t go to two. Go to ten,” he recommends. “See if you can visit and spend a day with them and see if that world is going to work out for you.” As mentioned earlier, James’s FASTSIGNS store ended up being the first one in the city, and he attributes his early success to location, location, location. “There weren’t too many sign companies in D.C., anyway,” he says, “so it just took off. And I appreciated the training and support I received from FASTSIGNS headquarters to help me make this happen.” Of course, there was more work involved in getting his sign shop up and running—a lot of it involving items potential business owners don’t think about at first but still have to do. This involved 44
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getting caught up with government regulations and filings such as setting up a Federal Tax EIN number. “When people ask me about starting a business, I tell them, ‘Get that organization and paperwork ready,” he advises. “Get a bank account in your business name so that you have somewhere to store your cash. Then when you spend it, it’s deductible. “After that, you’ll be ready for everything else that comes your way.” James’s FASTSIGNS is full-service all
THIS IS NOT A SINGLEPERSON BUSINESS. IT’S A TEAM SPORT. the way. “Solutions are what we do,” he says. “Whatever you need, we’re going to figure it out—whether it’s a sign or something atypical. “When you start out, you think you’re going to make banners and basic signs, but every day, we get a call from a customer that we have to ask them, ‘You want us to do what?’ And we have to figure out what combination of materials and solutions to put together to make it happen. In some ways, it’s a headache, but it does keep it exciting.”
When James opened his FASTSIGNS store in D.C., his initial staff included just three people— himself, a designer, and a front counter sales person. “The three of us just put our heads down, got to work, and grew it,” he says, noting they’ve grown to as many as twenty employees. Their results have certainly been impressive. Today his current FASTSIGNS is housed in a 10,000-square-foot brickand-mortar building, and this is actually the store’s second location. James stresses that one thing he advises to other shop owners is the importance of hiring a great staff. “This is not a single-person business. It’s a team sport,” he says, noting he wouldn’t have been able to reach the success level that he has without the employees he’s brought onboard. “Make sure you find, train, and keep a great staff, because they are the key to growth.” Howard James is an African-American business owner, and his staff is predominantly African American. “We pride ourselves in being a Black-owned and Black-operated company, but we’re first and foremost about our customers and offering solutions to them,” he says. “It really doesn’t matter what we are as long as they’re happy.” James says that, although his city is pretty ethnically diverse, unfortunately he has occasionally come across situations where people have been a little surprised when a person of color shows up. “Even though we gave them the right answers, they may not have been comfortable with what they didn’t expect. We have to deal with that every day,” he says. “On the flip side, there are people that are just happy to see us and are happy to get their signs. “It’s about putting your best foot forward and giving the best service you can. And hopefully that’s enough.” One thing James did early on, being in D.C., was getting the proper government certifications. Looking back over his past fourteen years in the industry, James cites two projects that proved a huge boost for his company. The first involved a big government contractor that was in the business of buying up smaller tech companies and rebranding them. “There were a lot of times we’d go into their offices and didn’t dare ask what they did,” he laughs. signshop.com
They started out doing one-offs for them. This happened early on after they opened, and after a screw-up on one project, James was proactive and told them they were going to work on it until they made it right. “And we made it right, and they were happy with us for doing so,” he says. The end-result is that James’s FASTSIGNS ended up managing and completing three national rebranding projects for this contractor. James credits this contractor as being a great project for them. “They kept coming back to us, since they were very happy with our work,” he says. “We set the standard in what they did in the industry. It helped us grow and helped us learn about other vendors and companies all over the country.” Another project James fondly recalls was the local metro system that runs through D.C., Maryland, and Virginia. They were replacing all the signs at every metro stop—which required tens of thousands of new ones. “We figured out how
James’s store is located in a 10,000 square-foot brick-and-mortar facility.
to make it happen efficiently and cost effectively,” he says, “and we were able to get our crews out there to do changes in a remarkable amount of time.” (Note: James attributes his background to his
shop’s ability to figure out cost-effective solutions. “In theater, we were always looking for ‘cost-effective,’” he says.) James says that this metro system project really shifted his store to another
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level. “And once we reached that other level, we stayed there and kept growing,” he says. “As a small company, those are the sort of jobs where you get lucky someone comes to you, and you’re in the right place at the right time.” Being full-service, James’s shop has most of the toys to keep them going into all sorts of markets—flatbeds, laser engravers, cutters, additive ADA printing, etc. “You’d be amazed how many types of signs and applications are out there and, with just a different combination of materials and solutions, you can figure out most of them,” he says. “I invested early on in all our equipment just because we wanted to be able to control what we did—the timing of it and the cost of it. We have some good thirdparty vendors, but you do find yourself working on their schedule.” James loves doing ADA signage because his shop can get a good bulk of work at just one location. He would like to venture more into interior décor at
some point—museum displays, wallpapers, atmospheres, etc. “I really like that kind of work, but again, that’s probably my scenic background,” says James. James has found that D.C., is a great installation market, and it’s one of the reasons installation plays a big role at his business. In fact, his FASTSIGNS does an average of a couple every day. They currently have four vehicles— running the gamut from vans to buckets to trucks. “When you work in the city, you have to be flexible and start thinking if you’re going to be going into a garage or are you going to carry something that’s huge or are you going to need to go up to the second or third floor somewhere,” he says. James says that sometimes they do a “straight-out” purchase on the vehicle because they can sometimes be rough on vehicles. “So we don’t necessarily need a brand-new vehicle with what we’re going to do with it,” he says. “With that and equipment, a lot of times we do a lease-
to-own option. It’s really about buying it outright and paying for it over time and keeping cash in your pocket.” So while James still finds that doing sign work is an “everyday hustle,” he says it’s still a great business to be involved in. “People always need signs,” he says. “It’s quick-paced and service-oriented, and you’ve got to be ready.” And after fourteen years of successfully running his FASTSIGNS store, signage is definitely now wired into Howard James’s system. “I drive my wife crazy when she’s driving because I’m telling her to take a look at that type of sign or letting her know that my shop did that sign,” he laughs.
Howard James is the owner of FASTSIGNS in Washington, D.C. James was an art teacher before venturing into signage.
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MONUMENTS DESIGN
JEFF WOOTEN BYBYJIM CIRIGLIANO
ROUND ABOUT A new monument sign helps a pediatric center reinforce its message.
Photo: TriMark Signs.
T
he mission of Redbud Pediatrics in Wichita, Kansas is to coordinate and provide quality care based on the needs of the children visiting their facility. The medical center was opening up a brand-new clinic, which meant there was going to be the need for a new identity sign strategically to be placed in their parking lot perpendicular to two busy streets. Catering to kids, Redbud Pediatrics knew that they wanted their new identity sign to look inviting and colorful. They also wanted it to incorporate some of the architectural elements of their new location, as signshop.com
well as the clinic’s visual branding, to ensure that it would stand out and immediately be recognized. Thanks to the work of full-service TriMark Signs (also of Wichita) and foam-core wholesale supplier Signs By Benchmark of Watertown, South Dakota, Redbud Pediatrics now has a dynamiclooking, multi-dimensional sign that does its intended job extremely well. However it took some major design rework and engineering ingenuity early on to make this sign a healthy reality. TriMark Signs fabricates and installs interior and exterior signage of all types, and
they had worked with Redbud Pediatrics on its signage needs for the past decade. So it made obvious sense that the shop would be brought onboard this project. However, according to Tyler McFadden, the TriMark Signs sales representative overseeing this project, the multiple sign
August 2020
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design ideas that the Redbud Pediatrics graphic designer initially provided to him were going to be nearly impossible to replicate. The designs were more artistic-based than engineering-based. “There was just zero chance to fabricate anything that they were wanting us to do,” says McFadden. “What they brought us was ideas, and then we just had to figure out how to turn that into a sign. None of their ideas had anything to do with practicality as far as sign building goes.” The final selection featured an overall round design, approximately six feet in diameter and two feet deep.The sign appears to have layers of various finishes, one replicating the building siding and another featuring a custom design embossed into the expanded polystyrene (EPS) foam core. The rounded EPS foam core Redbud Pediatrics portion of this identity monument sign measures 73-11/16 inches wide and 71-1/4 inches tall. It features raised lettering as well as a raised logo (a baby bluebird wearing a stethoscope). The carved sections jut out at different dimensions— nine, twelve, eighteen, and twenty-four inches, respectively. Meanwhile the distinctive branding colors associated with the Redbud Pediatrics brand swirl around the bluebird and clinic name in various rounded sizes. Fortunately TriMark has had a part48
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nership with Signs By Benchmark ever since 2017, and they realized the company’s EPS foam core material would be ideal here, given the sign’s shapes and geometries. “It wasn’t something that could be made out of aluminum,” says McFadden. “It was just so artsy and couldn’t have been fabricated out of anything else. It had to be a formed thing. [Benchmark] makes molds, and they fill it with foam so that it’s just one solid piece. “The sign was so intricate and had grooves cut out of it everywhere.” McFadden provided Signs By Benchmark with 2-D vector drawings of the front and side views with a ton of specs and explanations. CNC routers were employed to carve out the designs from multiple pieces of one-pound-density EPS foam core. Closer inspection shows that Signs By Benchmark routed the heart details featured on the top rounded pattern into the face of the circular foam piece. The completed sign boasts four striking colors with a stucco finish and foam lettering. Signs By Benchmark painted the entire sign. Multiple PANTONE® paint colors were used here: Orange PMS 7417c, Blue PMS 2985c, Yellow PMS 129c, Gray PMS 425c, and White. Signs By Benchmark adhered the
Raised lettering and a raised bluebird were router-carved out of the foam.
multiple routed sections together before encapsulating the entire sign with their signature polyurea hard coat to provide the desired durability and longevity. Signs By Benchmark shipped the entire sign to TriMark as one single piece. One thing that McFadden likes about the EPS foam core signs is that they are simple and require no welding. On-site installation of the Redbud Pediatrics EPS foam core sign only took an hour-and-a-half to perform. TriMark Signs started by first making sure the footing size and depth complied with the local sign code. They then used their bucket truck to guide the monument sign into place. “[The sign] has a steel pole in it that goes down into a pier that’s filled with concrete, as you would find with a typical monument or pylon sign,” explains McFadden. “And then, inside of that Benchmark sign, they leave a hole where they slide a five-inch-diameter PVC tube into it. We fill that tube with expanding foam as it’s slid over it. It sets up in about twenty minutes, and it’s solid as a rock.” According to TriMark Signs, the Redbud Pediatrics staff love the finished sign—especially the design and the colors. They even found it “refreshing” that the sign company was able to capture their individuality through the signage. signshop.com
Photos: Signs By Benchmark.
Signs By Benchmark used a CNC router to create the heart designs that are featured on the top rounded pattern into the face of the circular polystyrene foam piece.
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SHOP TALK SHOP TALK | INTERNATIONAL MINUTE PRESS OF FAYETTVILLE, NC BY CHRIS BISCUITI
A shop hits record monthly sales during COVID-19.
W
h e n t h e C OV I D - 1 9 pandemic first hit home in Fayetteville, North Carolina, local business owner Jared Ostendorf decided that failure was not going to be an option for himself and the community that he loves. Ostendorf has owned his printing and marketing franchise International Minute Press Fayetteville for eleven years now, and as an essential business, he was able to remain open and use his company for good. Once the city restrictions lifted, Ostendorf supplied local restaurants and other open businesses with one hundred free banners stating “We Are Open/ Takeout is Available” that can still be seen around town. He also launched a free community Web site (Bounce Back Fayetteville) to support local businesses. To date, 120 area businesses have taken advantage of these free listings
that allow community members to support local businesses to help stimulate local economic growth and recovery, as well as receive a free COVID-19 awareness and prevention poster that they can display in their business to keep everyone safe. All of his efforts have paid off as Ostendorf ended up doubling his monthly gross sales in May 2020, reaching record highs at the height of COVID-19. On the success of his business during these times, Ostendorf says, “I always go by the philosophy that we don’t tell a customer ‘no.’ When the COVID-19 pandemic hit, we didn’t stop. We got creative and listened to our customers. “I looked at closing or taking time off as a personal failure, so we did everything we could to stay open, and our efforts paid off.” Ostendorf has been a longstanding member of the President’s Million-
Sign Builder Illustrated Magazine (Print ISSN 895-0555, Digital ISSN 21614709) (USPS#0015-805) (Canada Post Cust. #7204564; Agreement #40612608; IMEX Po Box 25542, London, ON N6C 6B2, Canada) is published monthly 11 times per year in the months of January, February, March, April, May, June/July, August, September, October, November, and December with the exception of June, which is a digital-only issue, by Simmons-Boardman Publishing Corporation, 88 Pine St. 23rd Floor, New York, NY 10005. Printed in the U.S.A. Periodicals postage paid at New York, NY and Additional mailing offices.
Print & Digital versions: 1 year US/Canada/Mexico $50.00; foreign $99.00. Single Copies are $15.00 ea. Subscriptions must be paid for in U.S. funds only. Prices are subject to change.
Pricing, Qualified individual working in the sign industry may request a free subscription. Non-qualified subscriptions Print version, Digital version, Both
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COPYRIGHT © Simmons-Boardman Publishing Corporation 2020. All rights reserved. Contents may not be reproduced without permission. For reprint information, contact: Arthur Sutley, Publisher (212) 620-7247 or asutley@ sbpub.com. For Subscriptions, & address changes, Please call (US Only) 1-800-553-8878 (CANADA/INTL) 1-319-364-6167, Fax 1-319-364-4278, e-mail signbuilder@ stamats.com, or write to: Sign Builder Illustrated, Simmons-Boardman Publ.
“It was really nice to see our hard work come back and help us thrive even during this time.”
Corp, PO Box 1407, Cedar Rapids, IA. 52406-1407. POSTMASTER: Send address changes to Sign Builder Illustrated, PO Box 1407, Cedar Rapids, IA. 52406-1407. Instructional information provided in this magazine should only be performed by skilled crafts people with the proper equipment. The publisher and authors of information provided herein advise all readers to exercise care when engaging in any of the how-to-activities published in the magazine. Further, the publisher and authors assume no liability for damages or injuries resulting from projects contained herein.
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Photo: Jared Ostendorf - International Minute Press Fayetteville, NC.
Bouncing Back to Business
Dollar Circle for his franchisor Minuteman Press International, which makes the story of his recent sales success even more impressive. His goodwill went a long way. “We wanted to do something to support local businesses because we are a local business,” says Ostendorf. “We generated new business from other open businesses who learned about our wide format printing services, and we gained twenty new repeat clients, which helped bring us record sales in May. “It was really nice to see the business community come together and our hard work come back around to help us thrive even during this time.” Ostendorf was able to grow his business despite the effects of COVID-19 thanks to the wide range of print products his company offers. “We are producing a lot of large format printing, signage, and banners right now,” says Ostendorf, “and we also can design, print, and send direct mail marketing campaigns for clients. “Having a diverse client base allows us to be steady. While one of our bigger clients has been closed for two months, we also gained other clients who have been spending more. The customers you relied on might not be there right now, but then you make up for it with new customers.”
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WILKIE MODEL 52XLR Wilkie MFG, LLC. 2640 NW 2nd OKC, OK 73107 • 405-235-0920 • www.wilkiemfg.com
