FEATURE NAME MARKETING BY KATHERINE AUTHOR RUNDELL
CONNECT WITH BLOGS s a small business owner, it’s likely that you have exceptional knowledge about a certain niche. In the sign industry, that means you have spent years perfecting your craft—understanding graphics and the different technologies that are available for signage. Inevitably, however, specializing means that you will have some gaps in your knowledge. And for small business owners, that can be dangerous.
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Sign Builder Illustrated
March 2021
Starting an online blog for your sign business might be something you’ve always considered but never really known how to approach. So let’s find out everything you need to know to get your blog started and how to make it a thriving success. Why Start a Blog? Undoubtedly you will have heard about the benefits of starting a blog for small businesses. And whilst you will certainly understand that a web presence is in-
valuable for small businesses looking to make a splash, it is often less obvious how a blog will boost your sign shop. A blog is a great tool because it pads your Web site out with valuable content, sharing your knowledge and expertise with users. This knowledge, in turn, will serve to introduce your business to new customers, and these visitors will help boost your SEO, helping your Web site climb Google’s rankings. Why is this important? Well recent Hubspot research shows that blogging signshop.com
Photo: Shutterstock/GaudiLab.
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Everything you need to know about starting a blog for your sign business.
