CONNECT WITH BLOGS

FEATURE NAME MARKETING

BY AUTHOR BY KATHERINE RUNDELL

CONNECT WITH BLOGS

Everything you need to know about starting a blog for your sign business.

As a small business owner, it’s likely that you have exceptional knowledge about a certain niche. In the sign industry, that means you have spent years perfecting your craft—understanding graphics and the different technologies that are available for signage.

Inevitably, however, specializing means that you will have some gaps in your knowledge.

And for small business owners, that can be dangerous.

Starting an online blog for your sign business might be something you’ve always considered but never really known how to approach. So let’s find out everything you need to know to get your blog started and how to make it a thriving success.

Why Start a Blog? Undoubtedly you will have heard about the benefits of starting a blog for small businesses. And whilst you will certainly understand that a web presence is invaluable for small businesses looking to make a splash, it is often less obvious how a blog will boost your sign shop.

A blog is a great tool because it pads your Web site out with valuable content, sharing your knowledge and expertise with users. This knowledge, in turn, will serve to introduce your business to new customers, and these visitors will help boost your SEO, helping your Web site climb Google’s rankings.

Why is this important? Well recent Hubspot research shows that blogging

can bring up to 55 percent more visitors to your Web site—and that is more people hearing about your business every day.

“Blogging also gives you another reason to reach out to your customers through email marketing campaigns,” says Wilma Scott, a writer at Paper Fellows and Essay Writer, a company that specializes in paper writing services. “Every blog is going to be packed full of unique tricks that your audience will love, so these emails will be a welcome reminder of your business.”

You will be driving more traffic to your business through your blog as well as bringing visitors to your Web site. Finding A Space For Your Blog The first step in building your blog is figuring out where to put it.

Chances are you are already running a Web site informing customers of the crucial details of your business—and if you are not already doing so, then you really should be.

Whether your company’s Web site is built through WordPress, Squarespace, or another similar software, there is always an in-built blogger for you to get started using.

Log into your Web site and scan the dashboard for the words “blog” and “post.” This is where you will craft your entries and load them onto your site. It is so quick getting started with blogging that there is really no excuse not to have this valuable content as part of your digital strategy.

Your Blogging Goals Creating a well-crafted blog is about more than just great content.

Before you start blogging, it is important to think about what it is that you want to get out of your blog.

For example, increased sales might be your number one goal, but by narrowing your objectives, you can get more out of your blog.

It is important to understand that blogs can interact with your customers in many ways.

For example, email marketing was mentioned earlier. If this is a primary objective for your blog, then you can assume that you are reaching out to people who have bought signs from you before. These customers are already familiar with your business and have a superficial understanding of the graphics and signage that are available through you.

Taking a deep dive into the technology behind your creations will showcase your understanding and help this audience grasp what they have to gain from coming to you.

Blogs can also be used to find new customers, and this platform serves as a great introduction to what the sign industry can provide.

If that is the way you want to use your blog, then you may want to consider blogging more generally about your business and introducing yourself and your employees in order to build the foundation of a relationship.

Your Content Strategy Once you understand your blogging goals, then you can move on to focusing on the content of your blog.

Content is at the heart of the blogosphere, and a good blog is nothing if it is not providing valuable content to the audience.

“You should never blog for the sake of it,” says Kathleen Tiller, a tech blogger at professional essay writing service OXEssays and Thesis Writing. “Always consider what you are offering your readers and find some way to pack your blog with useful information and advice.”

Figuring out the perfect content for your blog is essential when it comes to creating a thriving reader base. Ask yourself what it is that your readers really want to know.

Many people will approach a sign business with little idea of what’s possible for them. Drawing on your FAQs and recent customer enquiries will give you an objective look at the questions your customers are asking. Your blog is the perfect place to respond.

Signing O As a business owner, we are sure you are itching to share your specialist skills. Blogging is a great way to connect with your customers and reach new ones too.

Start exploring a content strategy today, and you will definitely see the benefits with customers coming through the door tomorrow.

Katherine Rundell is a business writer at Write an Essay and Buy Assignment. She has been a digital marketing consultant since 2010 and loves communicating her ideas in engaging ways. She is also a proofreader at Dissertation Help writing service.