IN THE INDUSTRY
Indiana Pacers and Bankers Life Fieldhouse Unveil
DIGITAL MAKEOVER
I
ndianapolis, Indiana—The NBA’s Indiana Pacers and their partner, experience design and execution company ANC, recently introduced a new digital experience at Bankers Life Fieldhouse, home of the Pacers. Highlighted by a new center-hung scoreboard, which ANC designed through a collaborative process with the Pacers, the digital makeover is part of the large multi-phase renovation at Bankers Life Fieldhouse. The recently unveiled digital experience is part of the Fieldhouse of the Future Phase 1 renovations showcasing new amenities and spaces fans will begin to see as the arena gradually welcomes the general public back for live events. In addition to the NBA season, the renovated 6
Sign Builder Illustrated
March 2021
digital experience will be on full display for the NCAA Basketball Tournament in Indianapolis this month. Complementing the center-hung is more than 600 square feet of 1.5mm fine-pitch LED that provides high-definition viewing experiences in Bankers Life Fieldhouse Courtside and West Sideline Premier Club locations. The renovation also includes six new locations of LED vomitory displays capable of synchronizing with the venue’s courtside LED displays and 360-degree ribbon boards for a fully immersive in-bowl experience. “With every game, every event, and every community gathering, we have been able to support [the Indiana Pacers] in creating new experiences that en-
tertain and inform fans through custom designs and the newest display technologies,” said Jerry Cifarelli, founder and vice chairman of ANC. The major focal point of the digital renovation is the new center-hung LED scoreboard that provides optimal viewing angles from every seat in the arena. The scoreboard features a four-sided, rectangular primary display with approximately 3,350 square feet of dynamic video area. The four main displays are capped by custom-built LED squared-off “rings” (one on bottom and one on top of the primary displays) that allow content to flow seamlessly around the center-hung. The interior of the display features a signshop.com
