DIGITAL ART LOBBY CENTERPIECE

NEW YORK CITY, NY —Global architecture, design, and planning firm Gensler recently added a fine-pitch, direct-view LED wall to the lobby of its Houston office located in the heart of the central business district.

The video display upgrade coincided with Gensler Houston’s fiftieth anniv ersary of providing design and architecture expertise in the Bayou City.

SNA Displays manufactured the BRILLIANT™ Interior LED video display and provided installation services for it.

The canvas of the 1.9mm LED video wall measures 7-feet-4inches tall and 22-feet-3-inches long, wrapping around a corner to provide a wider viewing experience within the lobby.

The screen, which contains more than 4.1 million pixels (1,170 highby-3,536 wide), is powered by SNA Displays’ proprietary V3US02 processor and operates via Gensler’s content management system.

The display system also includes a robust audio system with integrated speakers, as well as cameras and LED strip lighting elements provided by project manager Diversified.

found inside the center’s upper level.

Other examples of cohesive branded storytelling implemented by Dimensional Innovations are frosted vinyl window treatments, the back-lit “Lead By Example” wall, branded glass wall plaques, and additional backlit dimensional graphics and logos.

“We were looking to honor our past and grow our future in a space that was approachable yet modern,” said John Huser, vice president and chief financial officer of the Texas A&M Foundation. “Dimensional Innovations had just the right vision.”