PROJECT MANAGEMENT FEATURE NAME BY JEFF AUTHOR WOOTEN
DOT’S QUITE
AN INSTALLATION
M
ary Lou Goehrung is the president of Hunt Graphics, Inc. d/b/a Signs By Tomorrow – Rockville, a full-service sign center based in Rockville, Maryland. Her company loves doing jobs that are considered challenging, as well as tackling “unusual” types of jobs others might pass on doing. In fact, a recent project that could be considered both “challenging” and “unique” for the exterior of a Lululemon athletic apparel retail store (titled “Dot Dot Dot...”) earned Goehrung and her Signs By Tomorrow – Rockville sign center Grand Prize honors for the “Signs & Graphics” category in the 2020 Alliance Franchise Brands™ Project of
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Sign Builder Illustrated
May 2021
the Year. This is an annual project-based contest open to all the franchisees under this umbrella. This installation consisted of sixtythree shiny metal dots that were custompainted glossy in seven alternating PMS colors. These dots, each housed in their own frame and attached directly to the Lululemon storefront, were created in two sizes—forty-eight of them are fourteen inches in diameter, while fifteen are twenty inches in diameter. The sign company got involved with this project when the owner of this shopping strip wanted to “spruce up” and “grab attention” for the Lululemon store. “He hired a construction company, which, in turn, contacted us based on a
referral, thanks to our twenty-nine-year solid reputation in the sign business,” says Goehrung. Signs By Tomorrow – Rockville is an award-winning women-owned sign company that started up in 1992. They are also a family operation, as Goehrung’s son Scott is a mechanical engineer there, her son Glenn and his wife are graphic designers, and her grandson Tyler helps out in the installation department. Three generations are working together. They currently have twelve team members on staff, and their production floor includes Zund and MultiCam routers, two eight-by-ten-foot Fujifilm flatbed printers, two laser cutters, a ten-foot HP latex printer, a half-dozen smaller latex signshop.com
All Photos: Signs By Tomorrow – Rockville.
The 2020 Alliance Franchise Brands Project of the Year.
