CONTENTS
TYPOGRAPHY Richard Mehl
GRAPHIC DESIGN Eileen Hedy Schultz
ADVERTISING Jack Mariucci
PERSONAL PROJECTS
VISUAL LITERACY Richard Wilde
T
Y
P
O
G
R
A
P
H
Y
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Frankenstein is a novel written by the English author Mary Wollstonecraft Shelley that tells the story of a young science student Victor Frankenstein, who creates a grotesque but sentient creature in an unorthodox scientific experiment. This project aims to express the idea of Secrecy and Monstrosity of Chapter 5 by exploring different layout compositions and typesetting styles, and it is eventually presented with posters, worldmarks, and conertina designs.
...
Worldmarks
Bodoni
2
3
1
Helvetica
7 5 4
Clarendon
Garamond
8
9
6
Concertina
Typesetting & Worldmarks
In this project, I design a new logotype for a brand that existed in the 20th century and is either no longer in existence or reduced to a sub-brand. I use my original 26-letter typeface based on the new logotype to support the visual identity of the brand. I also include a style guide that describes the history of the original brand, and presents the new logotype and applications of the visual identity.
4/3/16 1:47 AM
Style guide front (left) & back (right)
Atari_Book_Final.indd 16-17
4/3/16 1:47 A
Type designed by Sihao Sun
Designs based on letter ‘A’ and “court in the middle”
Designs based on letter ‘A’ and shape of triangle
A
ATARI
MOST STABLE AND UNBREAKABLE SHAPE
ATARI
Combination of upper and lower case
r iI T R Designs only shows half of each letter
ATARI
CREATION& IMAGINATION& ORIGINALITY
A
TARI
4/3/16 1:47 AM
a tcre n. d n ta rsio fon ed ve terns g i n e n d p at t xist n e n d ex w i t h a g d a n e , i fy i at ed odi dens assoc m by Con t is er R Bold, k tha t t t e l c, le boo ital tali ook cap ular, i rdion B d R e o ign f reg acc des ons o y an f l i b e A s v a r i a t n te d . ing prese units r s i e t p I su and
NYC Calendar Calendar system and typeface design. It is visualized by showing the page of October, along with poster design associated with found photos that express the feeling of October in New York City.
Type Treatment Visualize ten abstract words that are often used to describe emotion and feeling by designing ten Worldmarks that use originally designed and modified typefaces.
D
C
I
ST R
Monstrosity
C T
E
D
P
N
u
“
GRAPHIC DESIGN
Type Design Competition Recruitment Poster design for Type Design Competition.
THE BIRDS The Birds
Born in London on August 13, 1899, Alfred Hitchcock worked for a short time in engineering before entering the film industry in 1920.Hitchcock created more than 50 films, including the classics Rear Window, The 39 Steps and Psycho. Nicknamed the "Master of Suspense," Hitchcock received the AFI's Life Achievement Award in 1979. He died in 1980.
Alfred Hitchcock’s The Birds is an unforgettable masterpiece that is considered one of the most terrifying films from the Master of Suspense. -----Leonard Maltin’s Classic Movie Guide
ALFRED HITCHCOCK
Alfred Hitchcock
THE BIRDS
ALFRED HITCHCOCK
A Celebration of Alfred Hitchcock Filmss
" The Birds" is a novelette by British writer Daphne du Maurier, first published in her 1952 cowkaljd jk jkllection The Apple It is the story of a farmhand, his family, and his community that are attacked by flocks of birds and seabirds in kamikaze missions. The story is set in du Maurier's native Cornwall shortly after the end of the Second World War.
Book Cover Design Book Cover Design for one of Alfred Hitchcock’s famous books, The Birds.
Cirque Du Soleil Poster
CIRQUE DU SOLEIL NOW IN THEATERS
THIS HOLIDAY SEASON
Magzine Cover Redesign
Before
VOL . 21
VOL.21
Restyle Your Outfits!
Restyle Your Outfits!
8 Key Items 24 New Styles
8 Key Items 24 New Styles
Rihanna Finally Admits ‘I Need Help’
Rihanna Finally Admits ‘I Need Help’
Kate’s Jubilee Looks On the High Street
Kate’s Jubilee Looks On the High Street
Super- Hot Catwalk Copies!
Super Hot
.
.
Every Girl Every Shape Every Size
Every Girl. Every Shape. Every Size
Stop Saturday Night Destroying Your Skin
Stop Saturday Night Destroying Your Skin
Hotel Hook-Ups Stir Up Trouble
1 $
Inside: The Pictures That Busted Them.
Spec
ial Pr
Spe
cial
Pric e
After
ice
California 2016
California 2016
Wine Bottle Design
STRAWBERRY
California 2016
Fruit Wine of California
Hotel Branding
A
D
V
E
R
T
I S
I N
G
For Stronger Teeth
For Stronger Teeth
For Stronger Teeth
VISUAL LITERACY
Circle & Square & Triangle Graphic designers often use symbolic applications to best communicate an idea. In this project, I used geometric shapes as the focus point of my design by adding other elements while maintaining the integrity of the given mark.
ROAD SIGN
PROBLEM
Immediacy in communication is the function of road sign. In the twelve yellow areas indicated below, I graphically depict the intent of each road sign and execute each solution in black as a finished piece.
Viantage Point
11
12
1 2
10
3
9 8
4 7
6
5
11
12
1 2
10
3
9 8
4 7
6
5
Button Envelope In this project, I redesigned a button envelope to express psychological, physical, personal and emotional characteristics that are inherent to our nature. Using the formal elements of the button envelope, consider adding, subtracting, repositioning, increasing and decreasing the size of the button to best express my concepts. Also consider the linear aspects of the tie portion of the envelope as contrastedt to the solid shape of both the button and envelope. It is important that in all my solutions to maintain to some degree the integrity of the button envelope to creating literal solutions.
Distracted
Rational
Embarassed
Schizophrenia
Materialistic
ABC (American Born Chinese)
Isolated
Lyrical
R PE
S
A ON
L
O PR
J
TS C E
Invisible Cities
Book Cover Designs for Novel Invisible Cities by Italo Calvino. Inspired by the conversation between Kubla Khan and Marco Polo, I designed four distinct covers to interpret the poems and mystery cities in the stories.
Same Love This project aims to use the effectiveness of graphic design to vividly communicate the issue of same sex marriage and to engage in the dialogue of openness and change. A lyrical book designed for “SAME LOVE�, a song written by Macklemore and Ryan Lewis.
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ght-wing conservatives think it's a decisionAnd you can be cured with some r e - c o n c e i v e d i d e a o f w h a t i t a l l m e a n fr e ea r- s c woh n a t c we e i dv oen d ' t k in do we Aan d oG fo d wl ohv ea s t a l li tH i s a cl h li l d m renAnd g h t - w i n g c o n s e r v a t i v e s t h i n k i t ' s a d e c i s i o n A n d y o u c a n b e c u r e d w i t h e s oa mne
treatment and religionMan-made, rewiring o t F o r t h o s e w h o l i k e t h s o m e h o w f o r g o t t e n B u t w e p a r a p h ra tt r Fe aot mre n t t a h n dor esl i e g i o nw M ahn -om a dle ,i rke we i r i ntg ho
gf heta- w e sn 't h iso i odn Alnodv yeosu ac laln H b ei s c ucrhe di l d w ri tehn sAo nmde tsr o e amt m a nu-tm awdee , pr eawr iar ipnhg r oa r si n gw choants ewr vea t idv o t i nkkn iot 'ws Aa ndde c G e eh not wa nfdo rr egl iogti ot n eM nB r e - c o n c e i v e d i d e a o f w h a t i t a l l m e a n t F o r t h o s e w h o l i k e t h
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p re na pe cher aitvsheeead bsiodao kemawer iot tfse new tn dartelhdl eyme aer a o g ost teeA n Bw u th woe- cplo ai rk 3x, h 5 0ah 0t a h iud s n a gto I d o n ' t hr o cot se er i sFwtoihcros t lhi ok se e t w h eh os al imk ee st eh xe hs aa dm et h se e xc hha ar d a c tt he er i d airn ya g oc tu e iognhAt cn- hw c roci santnsi ce sbr ve a tc iuvreesd t wh ii nt hk is to' m s ea t r e a t m e n t P l a y i n g G o d A h h n a h , h e r e w e g o A rni e T h e r i g h t w n g c o n s e r v a t i v e s kc aan i ttt' sh e a b A p r e c o n c e i v e d i d e a o f w h a t i t atmlhle im w h awt hiat t ailtl aml le amnet a n t o n o f oe r gaon r s aa d g o I t dho e n FeB oucetirswsietoehpnxaor ashpehardaws eht aho beoloi kk wer i ttt ehne3 , 5 s0 0a hmu ned r esde yxe a h st tatednm
oattu c aesnaanm bt ee csuerxe dh awdi t h seo m e t r e a t m e n t h e t h l l m h e A n d y o u c a n b e c u red with some treatment c h a r a c t e r i s t i c s h ai d the l i g o n e aaeeotxaifwvTnw h l-him namt ce o n heh asw heg eaoklto h o tn et 'iesn saag s es xe r hv aa dt i vt e h se tc hh ianr ka c i tt e' sr i sa d ih evardieelttrrilshitiikntg w i n mrkoo'svaessse d e , r e f a p r e d i s p o s i t i o n r v a t i t h i n k i t ' s a Aa n om ua dfeeaa w p i otrfhe shioa ei ts itatrli e ti M ht d'deasencysA-aia enc e-acs, noer n deugdr teoihd c eehi riavicn wd lo an mt emaennt t exbw sAmtpmo s pim ordd n lknG g o d P a y i n g G o A h h n a h , h e r e w e g o e r i c a th ha e d b tr F o r t h o s e w h o l i k e t h e s a m e s e x sawhit, thhP i enA k i t ' s a l a y i n g G o d n d y o u c a n b e c u r e d w i t h o t r e a t m ent s o m e t r e a t m e n t rvuhetacwtw eavpm garseaocpthterh t s o r e a t m e n t oe ons t tw eA niraB e a a s e a b o o k w r i t t e n 3 , 5 0 0 h u n d r e d y e a r s a g o I d on't orr gd n e i e i n k i t ' s a h r r s t i c s m e t h h n a h , h e r e w e g o n d r e l i g i o n e a t m e n t cm a et hide eraeboafrTtawh vaeeet n eived i ttrdth aielg l,m ea tw h hb tter-nw t m A m e r i c a e a vn M a n m a r i reioinnwgg co o f na s pe rrev-adti isvpeoss i t ihoinn k i t ' s p r e d i s p o s i t i o n h t i t a l l m e n t e a r s w h a t w e d o n ' k othuho foi ro a p r e d i s p o s i t i o n eS th ho an tta hreheacw aecdtee rnis elik d hfxietenhcaesghise m edh adh ae ttrhm tt ic s e r ni s ot i w ssH o twiellesliaisklsted ro saxiG w yeame sae n wo heoP m e d sc eh x t co hn a r 'a tc t k c s s m a d t e o d l v a l l i s i l d r e n ing cons e rv ati ves t h i n k i t ' s a d e c is io n dabg ceti atahw nlt lseoabH eeliostm some treatme so sneh tdo ip o n Aa yin oo un cG an no eh y rv ders w mg rcecu ah t rmie ndt r e aw nn di t h m eo ndiA tw d d le d A h h n ,clatluonw h e t e i v i d a o f h a i l e a n t dea of w hd at iA te al lso m ea treu m e w f o r o t e n ecea a o f h a t i t l m e a n t d e a o f w h a t i t a l l m e a n t n be cur e w i th m e t e a t m ent a n d r e lig io n nxP A l of ah yfiwhat na g oittc Ao hn e r ie t e e o A m c a ht a h et b ir ta v a e ll meant o rdah e -o dcem oho ngervag p rdosAn epGp -d nhhisd cednekitaeasrasteh d iwifakhct d oeeftctr hexiew eipmt,hivetelh iech g o n ahre al m A spanhre w o esrsxo b r5o ehdtoiric otthe sp etv w ho lm ih kiex ee tile aa et e xra aa dr tr e tts an rnah c ta e rd i s t itc h s e d e w h l k m s ahg i t h n ' s ee same s ha h a a e is a a r b o w e t e s a m e s e h a d t h e fio r g o t t e n B u t w e p a r a h r a s e a b o o k w i t t e n 3 , 0 0 h u n e d y e a r s a g o I d o n ' t k n o w e t h s a m e e x h a d t h e rok ewir ing otte fi la pr ee -p di sp ohs si th iwo nter F o r t h o s w h o l i k e t h e s a m e M a n m a d e , r e w i r i n g o f a p rtsee-nxd i hs pa od s itt hi oen tsnserv s ame s ex h ad t h e c a r a ct is t ic s t i t a l l m e t B u w e a r p r a s a b o o k w r i t S l f a r s w a t w e d o n ' t k n o w ihe n A n d y o u c a n b e c u r e d i h s o m e t r e a t m e n t a n d k n o w t c s ativ es th i n k i t ' s a dec i si o n h u n d r e d y e a r s a g o o nsncl vatives 'aeh te kwgrisn o'th w d oio h o en tsho eed es siscg ea c ar radvee nt h e c h a r a c t e r i s atm coo0 tP elkhhlatG ranhthiiriratyo skseu c,td itad gdec G onnoiwsd n Pm y ia n3 Gn d A m e ria k s ser i0 n 'nsd ahim n a e x hheae , 5 rh yse re a oxkwthh eiihilt bd A d ltevm vreiiesi e aaegiclig lsomtluAr'io H l d r e n i t ' s a w i n g c o e r t v t h i n t ' so ws oat h t h s o e a t ur ed with s me ea t n t a d n t k n o w oer n s e r v a t i v e s t n k s a c h i l d r e n o n A n d y o u c a n b e r e d m ien kt r iet a' st mae n t c o t s n k i ' go f o re gT owe tn th e ns B ue t wr e v pi aA ra a ph h r aih s ev-ae b oa oikh wt r,i g th t eh ni3e ,c 5 0r0o h un n dw r etde y es ag rv s o aa g ot I dio v n ' the k ns e g t w n s r n e ed with s o me tr e a t m en t a n d r e lig io n I d o n ' t k o w A n d s o m e o w f r g o t t e n ng a p red i s p o si t i o n hPo sl of ea w h o l i k e t h e s a m e s e x h a d t h e c h a r a c t e r i s t i c s yc' iti n go Gm oedr A hah t hn ea hb ,r a hv ee r e w e g o A m e r i c a t h e b r e n eia brave d o n k n o w d e s i n A i c t r e a m e t g of a pre d i s posi t i o n v e s t i k i t ' shrrerm B u t w e p a abo emkeeeawnt rrittb oa3e k,nt5tm w iutnttder end y e a r s a g o I d o n ' t n t o f w h a t i t a l l ai atrn ttsosm i o n A n d y o u c a n b e c u om er ao t m ae nrdn o k w r i t e n ed tdew am no-ro co'tiS rtien w iaraedttasespehrewh sahhu e rhat eu detckneb id sw p o swtuu ieh icn oad n ucH r e i t h s o m e e otc r g t n B u t p r a p o t t e n 0 0 h b o r t w i t s o m t r e t m e n t we on k no w i s h i l d r e A n d y a n b c r e d w i t h s o m t l l f e a w a t w e d o n ' t k itn h h h e h exrr e e h 0 hn auhsn, ed dw ae ydg eo Aatmrhesr ei caa gt h e b r a v e n eo wt r e a t m e n t ePngdl ao ty h eg 3eG, so5da0A m ooonaaves go all ch ipg ln d e n t e nd B uHi te pt riar h rir ad se en an boo o ked wn r i t ttle no 3 , 5v 0 0eh s u n d ra e dl yle a rH s ag t ki n olwd r e n n rwseiedn laoA o n G i osInd ocn 'h eof,ionrtgasriotteo m e a t m I ' t k n o w w i r g o f a p r e d i s p o s i t i o fo'aosafrgotten rp eair-rd soiiietn go el d -tiktd irsn s iikotnosingw oai tnmo'f sefo raa ow for addon't w iie nwo ed ,sseesp w p xtr tee-h nda ids ptohs ei t i cohn a r a c t e r i s oteopth m g o stb vn-apkahoam vn on siM ee otA h erh s e on k w eny aoidw kou wr id t tceean np abr a seo g oo Prnaw lchild akp nsboo g G w o ks w don't n d i s i o n o A ytBio uto e p ch ur ar se ed a w bi o t h o rmi tet etnr e a t m e n t haphras e w e g n His ren oa g o ro ed years ag o hnyrehaw e 0lde P ad ina nvn , y flA w l0mArm childre m rierste itntegtahi3htG,, 5 saoho ehh euhw tanrendnetraagethodm eheneatrr es awgeo g o A m e r i c a t h e b r h b dgott e n e A rw cm hsnan eer'a'txptbhkrkrhn aansvaoeoed Iawd em aui e eedtoo owtw ragh obook tat ete ns B t tten p aw btoh o ke w r i t t e n 3 , 5 0 0 h u n d r e d y e a r s a g o I d o n ' t ott en h w e wri d o n ' t k n o w ears d o n ' t k n o w Srfago ttsiatl e lwaprinlfrltten eea ssi sw ti trw an ovsbook -rd phhoialsd ieoenn d o n ' t k n o w o e H i c w i i c h i l d r e n H lodo sAries hii v o lseil n kt e elloves nvddfacwoithG drGod o vallhweihstnAndahka lii tstallH'aasimlsl eacmhsei leadxnr tehna d t h e c h a r a c t e r i s sosw eago e God h o w r g t t e n i v e d e a o f t And loves t t e n on nt n nnds o ymo euh oc w a nf obr g e o ct tuer ne d w i t h s o m e t r e a t m e n t g oA thAoed eaPw o a p r a s e a b o o k w r i h l i k e t h e s a m eo drwi ettthegeno A m e r i c a t h e b r his children lB iAnd noGod g G otirAnd datGod hn rhalla sneateta hes ,n hxo e k rhea his children all baw obyto kw wloves rw i atrm e nApetloves edd a o k t u e p h b w i t h s o e r e a t m e n t eosg y0 euaAnd s napdhisallagrchildren a osirrrc gs td to eg n Bchildren thrw r ao s eloves aall bso oakgwor i t t e n 3 , 5 0 0 h u n d r e d y e a r s a g o I d o n ' t Godeloves hiso a a 3 , 5 0 u tsintene'wg l io koen ee xv a h ars d t th h e ic hna k r a c ti etr 'i sst i c a s dohwioow tnh okcn wt sh ee sr aevmpdaheAndrtasyGod i e his children his children I d o n ' t k n o w i o n A n d y o u c a n b e c u r e d w i t h s o m e t r e a t m e n t a n d fi s a c p h ri led-rdei ns p o s i t i o n n P l a y i n g G o d A h h n a h , h e r e w e g o A m e r i c a t h e b r a v e tof ontrsgeo et b n ew hc u o re l idk ew itt hh e s so ammee t sr e ea x tm h ae dn t t h e c h a r a c t e r i s tenBut we paraphrase a book written3,500 hundred years agoI don't know n obnoAonkd w yr iot ut e nc a n b e c u r e d w i t h s o m e t r e a t m e n t P a o yi ri inn gg o G fo a d Aphr h g r eal w e - dn iashp,o shi et iroen w e g o A m e r i c a t h e b r onr 'gto tk t enn o B uw t we paraphrase a book written3,500 hundred years agoI don't cr eh i w l der egno e nb r a v e oh o wer i tdtoenn' t k n o w as atk mw e e Ands God e xloves hall a d t h e c h a r a c t e r i s t i c s vgaeo s a l l H i s c h i l d r e n pre-dispositionPlaying GodAhh nah, here we goAmerica the brave his children os ewa bf ooo kr g otten written3,500 hundred years agoI don't know phrase a book written ed years ago w like the same sex had the characteristics
Am eric a th Still e br fear av sw hat we
made, rewiring of a pre-dispositionPlaying GodAhh nah, here we goAmerica the brave
h w e e sp aa r a mp eh r a ss ee ax b oh oak dw r itt the n e 3 , 5c 0h0 ah ru na dcr et de yr ei a sr st ai gc osI d o n ' t k n o w
of a pre-dispositionPlaying GodAhh nah, here we h e s a m e s e x h a d t h e c h a r a s e a b o o k w r i t t e n 3 , 5 0 0 h u n d r e d ho fe a psr ea- dm d d A ht h hn ae h , hcey rhee aawr esr i s peo s i t iso ne P xl a y i nhg aG o
goAmerica the brave a c t e r i s t i c s aaogcAom tI eerdi croani t'sht et kbinr acovw es g
e oa fs ea par e b- doi sopko sw i t ri oi nt P i n, g5 0G0o d hA h t el any 3 u hn dn ar h e ,d h ey ree a wr es gaogAomI e rdi coan t' ht e kbnr aovw h e s a m e s e x h a d t h e c h a r a c t e r i s t i c s
Special Thanks to Richard Wilde Richard Mehl John Ruggeri Jack Mariucci Eileen Hedy Schultz