Mount Research
Summit Success research Strategies
Variations of color Imagery Imagery
Typography
Base Camp 6 (Visual Exploration)
Structure
Solve problems of of form Solve problems form and communication and communication
research adventures “The Big6”
Information Lieracy
“AIGA”
Designing Framework
Visual exploration forces creatives to move past initial concepts resulting in unique innovative ideas
research Tactics
“Design Council” Design Process
Visualizations
Staying Under Budget
Techniques help designers examine form, concepts, or usability
Higher ROI (Return of Investment)
Base Camp 5 (User Testing)
Increased Customer Service
Generating Value
-Choosing best solution then activating it -Make sure people know about solution -Selling the solution -Learning and reacting to success and failures
Implementation
-Keep designers on scene during implementation -Establish assessment procedures so design can be improved
Evaluation
Measure products ability Measure products ability to satisfy end user while to satisfy end user while meeting projectrequirments requirments meeting project
-Judge the product (effectiveness) -Judge the process (efficiency)
Synthesis
Color Theory Predictions
Accessibility, functionality, budget, ease of use, technical requirments
Base Camp 4 (Marketing Research)
Innovating
-Seeking incite to inform prototyping of solution -Prototyping potential solutions -Delineating tough choices -Enabling team to work as team
Planning
-Account for internal resources, people, and info
Multilateral strategy Multilateral strategy thatthat describes samplings of describesbroad broad samplingsof research practices practices surrounding research surrounding customer preferences customer preferences
Use of Information
-Engage (read, hear, view, touch) -Extract relevant info
Photo Ethnographic Study
Interviews
-Locat Sources -Find information within sources
Base Camp 3 (Ethnographic Research) Link between human Link between human behavior and culture behavior and culture
-Determine all possible sources -Select best sources
Finances
Products
Evaluation of the strengths and weaknesses of competitors
Defining the Problem -Define the problem -Envision desired end state -Defining approach -Inciting support and action
First Steps
-Begin with design brief -Ask the right questions to produce good brief -Investigate why design work is needed. -Define the problem
Surveys and questionnaires used to find out information about competitors
Facilities
Evaluation of the strengths and weaknesses of competitors
Base Camp 2 (Competitor Analysis)
Primary Research: Collect data about Mount Research Formative Research: What is the problem that needs to be solved?
Base Camp “Brief”
Qualitative: The mountain is steep
Photo ethnography Record daily experiences with still of video
Observational Research
Visual anthropology
Viewing + recording human behavior and culture without any interaction
Visual media aid in interpretation of cultural behavior
research Terms
Task Definition
-Define info problem -Identify info needed
Use of concrete metrics to track user behavior online
Surveys, questionnaires
Emic- Perspective of community Etic- Perspective outside community
Personnel
Marketing Strategy
Web analytics
Investigation of all documents publications articles and books regarding specific area of study.
Markets
Brand Positioning
Questions administered to sample of individuals that respresent larger population
Cycle of prototyping, testing, and refining
History
-Carry out reserach before and during design process -Focus research on user -Observe customer behavior
Surveys, questionnaires
Iterative Design
Literature review
Information Seeking Strategies Research
Sociology focusing on human behavior as it applies to a market based economy
Observational Research
Location + Access
Focus Groups
Organized discussions used to gain insight of views about a given topic.
Identify user motivations, expectations, and goals
Consumer Decision Making
Effect of Advertising
-Make client designer communication a two way street -Predetermine review stages so project goes in positive direction -Make sure everyone is kosher with design process
Psychographics Measure subjective beliefs opinions and interests
Personas
Brand Equity
Communication
Collection of statistical data that describes group of people or market segment
Effects colors have on human behavior
New Product Launches
-Organize from multiple sources -Present the information
Demographics
Research is like exploring. If you feel as though you need to explore a certain area, or go back to a previous explored area, then do so! You may go through many explorative cycles before you feel as though you have enough information.
Secondary Research: Look at another Mountain’s info that could lead to better understanding of Mount Research Summative Research: Was the hypothesis correct, or how was it wrong
Quantitative: The mountain is 6,000 ft