Special Edition by Silungele Magazine

Royal Experience of Golfing World

special edition: the 2010 kings cup

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EDITOR’S NOTES

Royal Experience of Golfing World

EDITOR: SICELO TSHABALALA

This is a special edition focusing on the King’s Cup Golf Extravaganza. While the novice may ask, what do business and sports have to do with each other? Well that’s straight-forwards; sports is a business and participatory sports such as golf, allow for business socializing, once played. Thus it was over half a decade ago, the King’s Cup golﬁng and networking meet was organized. It would allow a different type of business investment and networking platform. As the years have gone on the event has grown in scope and stature. Silungele Magazine is proud and honoured to been availed the oppourtunity to prepare the ofﬁcial publcation of the event. Even though we have had a brief time in which to prepare for it, we none the less took up the challenge to both offer information about the event, as well as provide a crucial platform to highlight, in partnership with local investment and business promotion agencies, some of the oppourtunities which are available in the kingdom. In the spirit of this festive season, when international gatherings such as COMESA, the Swaziland International Trade Fair; the Umhlanga Reed Dance; Independence and other happenings, we have taken time to highlight some of our local attractions and tourist destinations. We have also included something a little lighted with our Golf-Fashion photoshoot and included a friendly reminder where not to play golf. All in all we welcome you all to Swaziland; hope you enjoy your stay and will consider some of the investment oppourtunities we have highlighted within.

Publishing Director:

Poppy Khoza

Managing Editor:

Sicelo Tshabalala

Editor at Large:

Derrick Dlamini

Produc on Editor:

Gugu Zulu

Advertising and Sales Director:

Phila Nkwanyana

Associate Editor:

Sakhile Khoza

Creative Director:

Mpheni Thwala

Circula on:

Thobejane Magagula

Contributors:

Themba Mavuso; Endabah Marcomm;

Photography:

Endabah Marcomm, Times of Swaziland, STA

Cover:

Endabah Maercom and Ovaqado

Publisher:

Buka Buhle Investments (Pty) Ltd and Emporium Holdings (Pty) Ltd

Editorial Enquiries:

E-mail: silungele@gmail.com Tel: +268 7653 1711

Website:

www.issuu.com/silungele

Oribi Court, Gwamile Street Mbabane Silungele P O Box 6188 Mbabane H100 Kingdom of Swaziland

Disclaimer: Silungele reserves the copyright of its contents. No ar cle, report, or por on thereof, maybe reproduced without express permission of Silungele. Views expressed by contributors may not necessarily be those of the Publisher, and Silungele may not be held liable for such.

Royal Experience of Golfing World

INSIDE THIS SPECIAL EDITION

EDITOR’S NOTE SPONSOR PROFILE MINISTER’S STATEMENT EVENT BRIEFING COURSE STATISTICS PRO-DRAW PGA WELCOME LOCAL GOLFING STRUCTURES GOLF HISTORY SPONSOR PROFILES LOCAL GOLFING LEGEND SPECIAL GUEST PROFILE BUSINESS WOMAN AWARD NOMINATIONS THE MYSTIC OF GOLF EZULWINI: THE VALLEY OF HEAVEN VENUE HIGHLIGHTS FASHION ON THE GOLF COURSE EXPERIENCE ESWATINI INVESTMENT OPPOURTUNITIES

Royal Experience of Golfing World

MINISTER’S STATEMENT

The Ministry of Tourism and Environmental Affairs, on behalf of His Majesty King Mswati III’s government, is honoured to welcome all participants and guests of His Majesty’s King Cup Golf Extravaganza 2010 to this auspicious golfing event in the Kingdom of Eswatini. Coming at heels of the historic 2010 14th Heads of State COMESA Summit and the exciting annual Umhlanga Reed Dance, it is that time of the year when we host another exciting Golf extravaganza in our beautiful Kingdom as has been the norm in the past five years. Indeed, the institution of the king’s Cup is growing stronger day by day and year by year. Special gratitude is to our patron, His Majesty, king Mswati III for believing in this dream which has now become a reality. Another special recognition is extended to all our sponsors, without them the king’s Cup would not be a successful endeavour. The Ministry of Tourism &Environmental Affairs, the Swaziland Tourism Authority and King’s Cup Organizing Committee would like to further express profound appreciation for the overwhelming support by the Swazi Nation over the past five years. The great turn out of Golfers from Swaziland and beyond to participate in this prestigious event is an inspiration to further nurture and strengthen the institution of the King’s Cup. The objective of promoting tourism and foreign investment through sports is being realized, being mindful that most foreign golfers are captains of industry in their respective working environments.

MINISTER: MACFORD SIBANDZE His Majesty The King blessed this Golﬁng extravaganza which is scheduled for the 31st August to the 4th September 2010. Professional golfers grace the ﬁeld earlier to tee-off on the 31st August over a challenging 54 holes. The extravaganza continues on Friday the 3rd September 2010 wherein His Majesty is expected to tee-off and play a few holes with some of the anchor sponsors. Invited Guests Business Golfers are from South Africa, Botswana, Lesotho, Namibia, Zambia, Kenya, Mozambique, Uganda and Zimbabwe. May I also express our pleasure at the presence this year of top professional golfer in the world by the name of John Bland, gracing us as our guest of honour.

BUSINESS FORUM AND NETWORKING: In the past, our foreign golfers were availed the opportunity of being briefed about the investment opportunities as well as the business operating environment in the Kingdom by the various business and investment agencies. We are encouraged by the positive attitude demonstrated by these agencies in collaborating with the Committee and working towards the common goal of putting Swaziland on the world map. It is also heartening to note that these campaigns have over the years contributed positively to some of the objectives of the King’s Cup in promoting tourism and investment into the Kingdom wherein golf is used as the vehicle. We are now certain that most of our foreign guests are aware of the Kingdom of Eswatini’s tourism and investment landscape. This year 2010, we encourage increased business-to-business interaction between locals and foreign guests aimed at brokering successful and mutually beneﬁcial tourism, trade and investment opportunities.

KING’S CUP BENEFITS YIELDED TO DATE: It is of paramount importance to note to the Sponsors and other interested stakeholders that some tangibles achievements of the tournament have been attained which include the following: · Over the period under review, the numbers of visiting Golf Groups have increased immensely, turning the country into a golfing destination of which Tourism has been the beneficiary. · There has also been a noticeable increase in the local people taking up golf as a sport of preference. · More than 4 companies have set up operations with locals and reasonable numbers of local companies such as in telecommunications, Banks, electricity, water supplies have benefited as suppliers of product and services to these new entities · Over 100 job opportunities has been created · New foreign capital has been invested into the country’s economy · Some previously negative perceptions about the country amongst the very same business guests have been positively changed.

SPONSORS: Ladies and Gentlemen, may we emphasise once again that our sponsors have proved to be good and patriotic corporate citizens of the kingdom. This is demonstrated by the ploughing back to the people and promoting the spirit of unity through this initiative. We appeal to more companies to follow this corporate culture of Social Investment. We are optimistic that their brands will always linger in the minds of the populace and in their chosen market segment. Our key anchor sponsors are: MTN Swaziland, Swaziland Posts and Telecommunications Corporation, Nedbank (Swaziland) Limited, Sun International, Metropolitan Life Swaziland, B3 Group. Other important sponsors who have partnered with us through the years are; African Alliance, The Times of Swaziland, Swaziland Television Authority, Swaziland Beverages, Big Game Parks, Royal Villas, and Phakama Investments. GOLF EXTRAVAGANZA: Another Royal Experience of the Golﬁng world 2010 calendar year is once again here with us as

CONCLUSION: Ladies and Gentlemen, the King’s Cup is unveiling a new dimension in our tourism and investment landscape. For this initiative to grow further, it will need the continued support of all Swazis. I thank you all!!

EVENT BRIEFING

Royal Experience of Golfing World

THE 2010 KING’S CUP GOLF EXTRAVAGANZA AT THE ROYAL SWAZI SPA GOLF CLUB OFFICIAL OPENING: The following is a program of this year’s extravaganza, on the 3rd September 2010 PROGRAM DIRECTOR: HON. MINISTER OF TOURISM ENVIRONMENTAL AFFAIRS 1030 1035 1040 1045 1050 1100

: : : : : :

Arrival of Golf Participants Arrival of invited guests Arrival of Honourable Ministers & Diplomatic Corps Arrival of His Excellency the Right Honourable Prime Minister Arrival of Emakhosikati Arrival of His Majesty King Mswati III

· ·

Remarks by the Swazi Golﬁng Union President Introduction of His Majesty King Mswati III by the Right Honourable Prime Minister

Ofﬁcial Opening of King’s Cup Golf Extravaganza by His Majesty King Mswati III

Tee-off by His Majesty King Mswati III

REFRESHMENTS

GALA NIGHT: The following is a program of this year’s extravaganza, on the 4th September 2010 1800

Arrival of invited guests

1815

Arrival of Honourable Ministers & Diplomatic Corps

1830

Arrival of His Excellency the Right Honourable Prime Minister

1845

Arrival of Emakhosikati

1900

Arrival of Her Majesty Inhlovukhati

1915

Arrival of His Majesty King Mswati III

1930

Remarks by Region Administrator Dr B.M. Nsibandze

1945

Remarks by PGA Chairman:

2000

Remarks by sponsor’s representative

2015

Remarks sub-region representative and guest player: Mr. John Bland

Prize giving

Introduction of His Majesty King Mswati III by the Right Honourable Prime Minister

His Majesty King Mswati III addresses the guests

DINNER VENUE

Royal Swazi Marquee

DRESS CODE

Tradi onal/Formal

THIS INFORMATION WAS CORRECT AT THE TIME OF GOING INTO PRESS - HOWEVER MAY BE SUBJECT TO CHANGE

EVENT BRIEFING

Royal Experience of Golfing World

PROFESSIONAL DRAW TEE-OFF TIMES

THIS INFORMATION WAS CORRECT AT THE TIME OF GOING INTO PRESS - HOWEVER MAY BE SUBJECT TO CHANGE

COURSE STATISTICS

Royal Experience of Golfing World

ROYAL SWAZI SUN GOLF COURSE MEASUREMENTS MEN’S HOLE NO.

PAR

LADIES’S TO CENTRE OF GREEN

TO FRONT EDGE

TO CENTRE OF GREEN

356

346

316

306

392

380

347

335

181

166

161

146

364

350

353

339

500

484

434

420

163

149

138

122

454

440

414

400

340

325

296

282

308

294

238

225

TOTAL OUT

3058

2934

2697

287

278

256

246

408

399

310

301

466

457

424

415

358

346

316

304

157

147

375

337

319

385

371

345

332

519

504

370

356

474

460

(2nd Tee) 18

153

138

106

TOTAL IN

3108

2997

2561

TOTAL COURSE LENGTH:

Men’s Tees

6166 metres

Ladies Tees

5258 metres

08 09

TO FRONT EDGE

2575

91 2451

Royal Experience of Golfing World

THE PGA WELCOME

The Swaziland Professional Golfers’ Association of Swaziland Welcomes the King’s Cup Golf Extravaganza 2010 By Joe Dludlu, Secretary General

Prize Money. With a more substantial amount of Prize Money on offer, the Association is most certain it would be able to create a golf industry that would open job opportunities for its members, and contribute to the GDP of the country’s economy. The PGAS Tour with a more substantial amount of Prize Money on offer, would certainly be able to encourage the participation of a more International ﬁeld, speciﬁcally from within the SADC region. In turn, boosting Tourism , and sponsors getting international media coverage.

The Professional Golfers’ Association of Swaziland (PGAS) is very pleased with the close cooperation and improved communication between its office and the King’s Cup Organising Committee. This will ensure that the interests of our members are simultaneously served with the continued hosting of this golf extravaganza. To the Chairperson, Princess Gcebile and the Committee, the PGA conveys many thanks for your efforts and time. We value and support the King’s Cup Golf Extravaganza for its contribution to professional golf, and in our quest to advance the skills of our members through playing regularly and competitively. Professional Golf is a career to our members as they make a living through the sport. For this reason, it is imperative that the PGAS finds sponsorship in order that there are regular tournaments for members. Whilst the King’s Cup adds value in Professional Golf advancement in the country, more tournaments like it are needed to partner with the PGAS throughout the entire golf season, considering that the king’s cup only comes once a year. We can only hope as an association, that some of the sponsors of the King’s Cup Golf Extravaganza and others from outside Swaziland can be encouraged to take note of this important empowerment tool through sport, and thus continue on this path, with others taking a leaf. The formation of the PGAS, January 2005, came about as a result or the non-existence of an organisation that catered for the needs of a group of Professional Golfers in the country. Thirty three Professional Golfers are registered with the Association and more than twenty tournaments have already been played within the five years of existence under the auspices of the Association. Over the years, the PGAS along with its sponsors, has created job oppotunities for the kingdom’s talented golf players who have reached the level of excellence in their game, and after exhausting the Amateur circuit, decided that it was time they joined the paid ranks. This has meant that a golf player of excellence can now manage to choose golf as a career of choice and earn a livelihood through his golf talent, this is in line with what government advocates, that sport should become a career path for those who are invloved in it, in order to provide them with job opportunities. However, to have the golf sport bridge the gap of unemployment in the country, is very dependant on the amount of Sponsorship the PGAS Tour can sell and what amounts it is able to offer as

INTERPRETATION: The “PGAS” means the voluntary Association known as the Professional Golfers Association of Swaziland responsible for running and administrating the affairs and activities of professional golﬁng in Swaziland. The “S.G.U.” means the union known as the Swaziland Golf Union responsible for running and administrating the affairs and activities of amateur golﬁng in Swaziland. The fraternity is governed by the following ethos: Vission, Mission, Values Etc.. VISION: To inspire, empower, educate and entertain by showcasing the best golf players in the game of golf. MISSION: To be a leader in the development of golf and to promote economic empowerment for our members, we will also serve as role models on and off the golf course. VALUES – LEADERSHIP: We lead by example through our sportmanship, integrity and respect for the game. We lead by demonstrating the highest performance standards for others to follow. We lead by being role models in golf, business and in life. PASSION: We love golf. We believe in our vision and mission. We are determined to grow every day. We are proud and positive about what we do. We embrace our passion and share it with others. GIVING: We care. We know we are very fortunate. We believe it is important to give back to the game. We embody the spirit of those who came before us; we uphold their standards of excellence. We know that life worth living encompasses a life that’s giving. APPROACHABILITY: We embrace our fans, sponsors, donors, students and governing bodies. We recognize the value of interacting with them. We strive to always exceed their expectations. This is what sets us apart from others in the world of sports.

Royal Experience of Golfing World

LOCALGOLFDEVELOPMENT

session and how these ﬁt into the short, medium and long-term models for athlete development.

The PGAS’ Development and Empowerment Program (PGASDP) – By Joe Dludlu – Secretary General

The programme only covers “WHAT” should be taught; “WHEN” it should be taught to the athletes to ensure their optimum development and progress; “WHERE” the training should take place; and “HOW” the evaluation of athletes should be conducted. The following competency levels are critical underliners in the developmen and empowerment program: 1. Technical ability; 2. Tactical ability; 3. Physical ability; 4. Mental attitude (skills for life); and 5. Academic progress To achieve these developmental goals the PGAS seeks support from partners, sponsors and donors; and these stand to attain the following beneﬁts:

A look at the PGAS DP starts with an understanding of the difference between an Amateur golfer and Professional golfer. An “amateur golfer” is one who plays the game as a non-remunerative and non-proﬁt making sport and who does not receive remuneration for teaching/coaching golf or for other activities because of golf skill or reputation, except as provided in the Rules. A “Professional golfer” is one who plays the game as a remunerative and proﬁt making sport and who receives remuneration for teaching and coaching golf or other activities because of golf skill or reputation.

Brand association with winning values of Golf; Multi – channel marketing opportunities; Unparalleled relationship building opportunities; Substantial public relations coverage; Positive community impact; VIP access to tournaments; Pro – Ams spots; and Local and national promotional opportunities. The 2010/11 Professional Golfers Association of Swaziland Commitee Members:-

The Professional Golfers Association of Swaziland, is looking for sponsors and partners for its golf development initiatives at grassroots level, wherein the sport is to be introduced to primary schools in the four (4) regions. The Association is aiming at working very closely with the relevant schools to ensure that every individual child is progressing well academically. Parallel development produces balanced athletes. In terms of the Professional Golfers Association’s direct contribution to junior golf development, the PGAS is responsible for developing players from disadvantaged backgrounds to a level where they can successfully represent their regional teams from U/14 and U/18 levels. The coaching programme is a step-by-step guide for coaches to assist them in structuring and planning their coaching interventions on a daily, weekly, monthly and annual basis. The carefully planned sessions will enable athletes on the PGASGD programme to progress naturally through the various competency levels. Each coaching lesson is designed to assist the coach and the development manager in identifying the outcomes for each individual

PAST EVENTS

Royal Experience of Golfing World

photographic retrospective of previous Kingâ&#x20AC;&#x2122;s Cup moments

Royal Experience of Golfing World

photographic retrospective of previous Kingâ&#x20AC;&#x2122;s Cup events

Royal Experience of Golfing World

GOLF HISTORY GOLFING HISTORY

GOLF HISTORY

SPONSOR PROFILE

Royal Experience of Golfing World

ABOUT MTN SWAZILAND MTN Swaziland is the Founding Platinum Sponsor of the King’s Cup Golf Extravaganza, and has continued to show support for not just this prestigious event, but the sport of golf in general. MTN Swaziland Ltd is a subsidiary of the MTN Group, Africa’s leading cellular telecommunications company, and started operating in the kingdom in September 1998. MTN Swaziland is currently the only mobile telecommunications company in the country.

The success of the company has since continued with additional products and services now available to customers. Such products included the launch of FaxMail in March 2003, an SMS information service, Virtual Recharge and Call Back services. In 2006, MTN launched ‘Access 90’, a product that gave subscribers up to 90 days free access.

MTN partnered with the Swaziland Post and Telecommunications Corporation (SPTC) in July 1998, and two months later, during the Swazi Independence Day celebrations, King Mswati III made the ﬁrst cellular call in the country. By December 1998, MTN Swaziland was commercially operational. In 1999, MTN launched a E4 million voicemail system, which met the 12 month coverage obligation nine months ahead of schedule. By February 2002, the company increased coverage to 75% and launched SMS services in the same year.

MTN currently has over 600 000 subscribers and its mobile network covers 92% of the country. The company has recently launched premium products such as the Blackberry service and is also testing 3G for the local Market. The relationship the company has with the sport of golf is sure to continue in the future.

SPONSOR PROFILE

Royal Experience of Golfing World

SPONSOR PLATINUM

SPONSOR GOLD

(swaziland) limited

SPONSOR BRONZE

SPONSOR OTHERS SWAZILAND BREWERIES UNION SUPPLIES THE TIMES OF SWAZILAND SWAZI TV BIG GAME PARKS ROYAL VILLAS BUILD IT RETOSA DOUG’S HIRING PAKAMA INVESTMENTS

SPONSOR PROFILE

Royal Experience of Golfing World

(swaziland) limited NEDBANK SWAZILAND

AIDS in a positive, supportive and non-discriminatory manner, with the support and cooperation of all its employees. We have in place a Management Development Programme (MDP) whose aims are to build a world-class organization with the capacity to execute the group’s strategy in a way that lives up to our values. Nedbank recognizes that there are different value drivers for each employee in the organization and therefore strives to offer a total-rewards model as a component of our employee value proposition. In 2009, the bank introduced employee share ownership schemes namely the broad based scheme and Management scheme as well as the long term incentive scheme.

Nedbank joined forces with other sponsors in the beginnings of the King’s Cup Golf Extravaganza to see to the success of this noble initiative. The bank’s continued sponsorship contributes immensely to the growth in stature of this event. Nedbank is a leading bank in Swaziland that is part of the international Nedbank group. Nedbank gained presence in Swaziland following the then Nedcor’s acquisition of Standard Chartered bank’s local majority shareholding in January 1997.The bank focuses on using the right people and processes to deliver customized solutions to her clients while managing risk as an enabler. We constantly strive to build sustainable relationships with all our stakeholders while applying best corporate principles.

RISK AND COMPLIANCE Nedbank adopted Enterprise Governance as an integrated system to address issues of Risk, Compliance and Corporate Governance. The bank is committed to the Code of Corporate Practice and Conduct contained in King II report. The Compliance Function provides necessary assurance for adherence to laws, regulations and codes of practice relating to the operations of the bank. We strive to inculcate corporate culture through continuous staff training. It is imperative that we manage risk in order to attain sustainability and proﬁtability thus we have a comprehensive risk management strategy, methodology and enterprise-wide risk management which is based on corporate governance best practice principles.

SALES Nedbank delivers customized financial solutions through Corporate, Business banking, Retail and SME banking Functions. Through these functions, Nedbank offers a wide range of products and services such as lending, deposit-taking, transactional banking, asset-based finance, investment and global trade services to our clients. We offer a wide range of products, our gateway product being the Current account which is a convenient, safe and cashless mechanism for the payment of goods and services. We have invested years in intensive research and development of the Netbank Internet banking channel to end up with a highly secure, flexible, convenient and indeed holistic online banking system which has become one of the leading solutions in our transactional banking. New features include: § SMS Notifications: clients will now be able to receive SMS notifications on transactions made on your account, which will be according to your specifications. For instance, should you require notification for ATM withdrawals made or cheque deposits into your account, you will be able to select those options on the form and will receive notifications for those transactions. §

SMS Alerts: clients will receive an SMS once they log on to their proﬁle. The SMS notiﬁcations will be a free service to the clients.

One Time Password for Internet Banking: This is a password that the client will receive via SMS when logged on to internet banking which will be used through out the entire session. The password will enable clients to; Load and Authorise Payees without bank approval, Do Once-Off Payments and Load Bulk/Batch Payments

CORPORATE SOCIAL INVESTMENT (CSI) Nedbank Swaziland sponsors projects under Economic development, HIV/AIDS initiatives, Community development, Education, Sports and Arts pillars. Nedbank sponsors the Business Woman of the Year Award, Technoserve and Students in Free Enterprise (SIFE) whose main objective is to recognize and develop entrepreneurs in Swaziland. Sponsorship of the King’s Cup Extravaganza is aimed at contributing to the promotion of sports tourism, trade and investment promotion. Nedbank sponsors the Swaziland AIDS Support Organization (SASO), Hospice at Home and Hope House. These organizations implement HIV and AIDS projects in the communities. A signiﬁcant part of the sponsorship budget is allocated to community projects which are fully carried out by staff in individual branches to ensure their involvement in the bank’s CSI. Nedbank is committed to continuously providing good customer service through operational efﬁciency and risk management thus growing the bank’s market share. We are committed to being an employer of choice and promoting our values which are integrity, respect, accountability, pushing beyond boundaries and people centeredness all in our operations, backed by a solid corporate social investment policy.

PEOPLE The Nedbank Employee Wellbeing Programme provides assistance and support on emotional and personal difﬁculties; alcohol and drug abuse; HIV and AIDS; violence and trauma; bereavement and loss. Nedbank is committed to proactively addressing HIV and

SPONSOR PROFILE

Royal Experience of Golfing World

COMESA SPECIAL FOCUS The responsibility to provide an enabling environment for investment, and to stimulate economic development, lies with all key stakeholders and cuts across all sectors of the economy. Key among the economic enablers is the development and maintenance of a world class communications infrastructure, with seamless services provided to all sectors of the economy. Swaziland Posts and Telecommunications Corporation (SPTC) subscribes to the national quest to provide affordable communications services as part of the initiatives to create an enabling environment for doing business in Swaziland and to promote sustainable business development.

it in the urban areas or rural communities or be it in institutions or private homes, will be the same. Providing seamless services comes at a cost; however, this is necessary because:Business Climate: More businesses are opening up outside the areas that are traditionally designated as urban. It is therefore necessary for SPTC’s footprint to cover every corner of the country and to provide seamless services. Educational requirements: The education system in the country is such that both the learner and instructor must have access to the internet. Most remarkable is the fact that educational material is becoming more and more digital as opposed to printed material. In order to achieve a robust telecommunications infrastructure to best serve the Swaziland community, SPTC has deployed a converged wireless network capable of providing both voice and data, and both ﬁxed and mobile services – all in ONE network.

KEY ENABLING SERVICES: More often than not we tend to speak a lot of a digital divide as opposed to a digital opportunity. A digital divide refers to the adverse inequality, within a community, in access to information communication technologies (ICT) with significant social, economic and political consequences. The digital divide may exist between the rich and poor communities (the haves and the have nots), rural and urban areas (those with access and those without it), skilled and unskilled etc. Digital opportunity, on the other hand, refers to meaningful interventions that may be put in place in order to address the identified inequalities relating to access to technologies. SPTC, as an organization, has identified digital opportunities in the ICT sector of the Swaziland communications market. Key among the services that provide an enabling environment is access to Internet and e-mail services. Small Medium Enterprises (SMEs) the world over perform a critical role in the development of the economy a country. Usually, they are highly flexible, responsive suppliers to both the corporate world and end-user customers and customers of large firms. In Swaziland, however, many of the SMEs do not have access to the Internet and e-mail services to enhance their performance. ICTs, in general, play a critical role in the sustenance of SMEs; they help SMEs to raise their productivity by significantly lowering business costs thereby improving profit margins. Also, ICTs assist by:Providing a communications platform that facilitates the flow of information between all the key stakeholders – employees, buyers, sellers, consultants, financiers, business partners, suppliers etc. Providing access to global markets ICTs therefore are a key enabler for SME competitiveness And Swaziland’s plans for economic revival must embrace the development of the SME sector. IMPROVING THE INVESTMENT CLIMATE THROUGH COMMUNICATION AND TECHNOLOGY Having realized the digital opportunities that exist in Swaziland, SPTC has developed a converged communications infrastructure. Convergence, in this case, means building and maintaining one communications network that provides and supports a variety of services; previously, these services were provided over separate networks. The converged network ensures that services that are available in urban areas are exactly the same services that will be available in the rural areas – thus bridging the digital divide that currently exists. Similarly, the way internet is accessed, be

MODERNISING SWAZI BUSINESS THROUGH COMMUNICATION AND TECHNOLOGY: Many organizations in Swaziland are exploring the possibility to automate their services. In most instances, the automation process involves sites that are not necessarily located in the same premises. SPTC, as a communications service provider, is one of the key stakeholders that is heavily involved in the provisioning of the communication links. ICTs are equally important for organizations that are in the verge of outsourcing certain activities. ICTs tend to enhance efficiencies, increase the ease and speed of communication while simultaneously ‘overcoming’ the problem of transportation. Amongst the Academia, ICTs assist them in reaching out to their colleagues or counterparts in distant parts of the world, keeping them up to date with developments in their disciplines ICTs tend to bring together the global community creating a sense of a world without barriers – geographic, social, economic or political. REGIONAL INTEGRATION: Through SPTC, Swaziland is an active member in a number of both regional and international organizations whose primary focus is telecommunications and technology. Through these organizations SPTC is participating in initiatives to tap to much affordable international bandwidth. One of the barriers to accessing internet is the cost associated with international bandwidth because content tends to be available outside the borders of Swaziland. Through this initiatives SPTC is at an advanced stage to tap into the undersea optic fibre cables (Indian Ocean) that promise to provide more affordable bandwidth. As a result SPTC has built an extensive optic fibre network, interconnecting with both Mozambique (Lomahasha and Mhlumeni) and South Africa (Ngwenya and Lavumisa). ICT THREATS AND RISKS TO THE SWAZI ECONOMY: The advent of ICTs has come with the emergence of new types of threats and risks, giving rise to issues of ICT security. Examples of ICT security problems that we may encounter include those that

may be caused by malicious software and crime conducted using computer system. Malicious software is normally given name tags such as virus, logic bomb, malware etc and is a deliberate set of instructions distributed through a network and given to a computer system without the owners’ consent. The increase in internet connectivity and networks unfortunately tends to undermine security measures that may be in place. ICT risks, on the other hand, may include:Inadequate disaster recovery or lack of business continuity measures. The gradual establishment of an information based economy means that business processes tend to rely heavily on ICT. In the event of a disaster and loss of digital information, business operations would signiﬁcantly be affected if not grounded.

SWAZILAND POSTS & TELECOMMUNICATIONS CORPORATION VISION: To provide effective, affordable and world class communications solutions which will stimulate economic growth and satisfy all stakeholders. a MISSION: We will run our communications business more efﬁciently for the beneﬁt of all our stakeholders through the application of modern technolgy and sustaining an overriding customer focus. VALUES

Vendor driven ICT solutions. Generally, not every entity will have in-house ICT expertise and as such the race to business survival is extended to the ICT service provider.

HONESTY: By keeping promises made to all stakeholders; Our customers, Our employees, Our stakeholders. By conducting our business in an unpretentious way. Being truthful in all our endeavours.

SUCCESSES AND LESSONS: SPTC has operated a traditional public switched telephone network for a very long time. Normally, operators would go for a phased approach when undertaking a major network upgrade. But owing to a number of compelling reasons SPTC leapfrogged from the traditional service oriented technologies to the latest ﬁxed-mobile converged technology, bypassing a number of intermediary steps in the process. The ICT infrastructure that has been deployed and commissioned has the capability to support all the existing services as well as future services on one platform.

TRANSPARENCY: Through managing and conducting our business with the highest level of integrity; Providing accountable and effective leadership Clear decision-making procedures Promoting good corporate governance practices. INNOVATION: Innovation through improving our products and services; Continuously making technological breakthrough’s accessible to our customers; Questioning the way we do things (doing new things and doing the same things differently); By seeking out and rewarding creativity

BEYOND COMESA: Recently, SPTC has signed a Memorandum of Understanding (MoU) with the main telecommunication service provider in Taiwan, Chunghwa Telecom, as part of the Kingdom’s initiatives to establish business relations with our counterparts from Taiwan. The MoU enables the two operators to collaborate in the development of the ICT sector in Swaziland, particularly in the improvement and provisioning of internet to all sectors of the economy.

EXCELLENCE: Superior service quality benchmarked against world class standards Implementing a living service; Excellence programme (friendly customer service); Quest for continuous improvement. SOCIAL RESPONSIBILITY: Social responsibility corporate citizen through; Investing in the country we operate in; Caring for the environment; Ensuring that we maintain high standards of occupational health and safety. PROFILE The Swaziland Posts and Telecommunications Corporation, a body corporate, was established in April 1986 under Act No. 11 of 1983. This Act regulates all the activities of the Corporation. The Corporation is responsible to the Minister for Tourism, Environment and Communications, who in turn is answerable to Government for the activities of the Corporation. The Public Enterprises - Control and Monitoring Act No. 8 of 1989 classiﬁes the Corporation as a category A Public Enterprise, which is deﬁned in Section 2(a) “.. as a body wholly owned by Government or in which Government has a majority interest ...” The main responsibilities of the Corporation are the operation, maintenance and development of Postal and Telecommunications services nationally. Added to these are regulatory duties involving frequency spectrum management, type approval and licensing.

SWAZI LEGEND

Royal Experience of Golfing World

Mr Joe Dlamini: Swaziland’s Leading Golfer of All-time The doyen of Swazi golf is undoubtedly the veteran Mr Joe Dlamini. He traces his humble beginnings to the early years which he spent herding cattle in the hills of eNyakeni in the Manzini region. His passion for golf developed as he performed caddying duties for his employer who hired him as a gardener. He used his wages, one shilling six pence, to purchase food supplies for his family. At this time he was attending primary school at Salesian (Little Flower) School. “When my employer wasn’t looking, I would try my hand at the golf clubs and I soon discovered, I could do it,” he says of his golf beginnings. Joe was able to see himself through school after which he qualified as a teacher at William Pitcher Training College. It was during his working life that he picked up again on the sport. Though he tried to involve his colleagues, he realized that even on his own, he could play the sport, practice and hone his skills. This independence gave him wings to soar in the game. He surprised himself when he bean winning all the Swaziland based open tournaments. These included Manzini Open, Mbabane Open, Big Bend, Mhlambanyatsi, Bulembu as well as Siteki Opens. When Ian Martin opened the Royal Swazi Spar Golf Club, he encouraged Joe to go regional where he took part in both the black and white South African and Botswana PGA Open Tournaments, where again he demonstrated his prowess by coming tops. He played with the likes of the guest of honour at this year’s King’s Cup Golf Extravaganza, John Bland, amongst others. Of the future of golf in Swaziland, Joe is optimistic. He appreciates the fact that golf is now being taught in local institutions in the country. New golfing stars are rising including the young golfing tigress Nobuhle Dlamini. Joe sees the King’s Cup as a “bread winner” for Swaziland’s golfing fraternity. 22

SPECIAL GUEST

Royal Experience of Golfing World

Golf Club in 2009, nearly 14 years after his previous Senior Tour victory in the 1995 London Masters. That set a new record for the longest time between wins on the European Senior Tour and Bland also become – at the age of 63 and 313 days – the second oldest different winner on the Senior Tour after Englishman Neil Coles.

Legendary John Bland for 2010 Kings Cup The 2010 King’s Cup Extravaganza boats an exciting line up of both amateur and professional golfers from across the continent, and of these is the legendary, John Louis Bland. Bland is a friend of fellow South African golfer Gary Player and regularly plays in the Gary Player Invitational charity golf series to raise money for children’s causes around the world. Born 22 September 1945 in Johannesburg, Bland is a professional golfer who has won more than thirty professional tournaments around the world and brings this wealth of golfing experience to this year’s extravaganza. Turning professional in 1969, he was a leading player on the Southern African Tour for over twenty years. He spent the northern summers playing on the European Tour, where he won twice. He was a more consistent contender than this tally might suggest, as he finished in the top twenty on the Order of Merit six times. After turning fifty in 1995 Bland has played mainly on the U.S. based Champions Tour, on which he has won five tournaments, including four in 1996, when he finished third on the money list. He has also won a tournament on the European Seniors Tour.

Bland entered this year’s event in great form from winning The Ryder Cup Wales Seniors Open at Royal Porthcawl Golf Club. Some of those who were in the ﬁeld hoping to deny him included Mason, who has a superb record in the event having won back-to-back titles in 2007 and 2008. Also in the ﬁeld were the European Senior Tour Order of Merit leader Boonchu Ruangkit and the newest Senior Tour champion David J Russell, winner of The De Vere Collection PGA Seniors Championships. The 2010 Bad Ragaz PGA Seniors Open carried an increased prize fund of about E2,800,000.00. Bland is having a good 2010 having already won two tournaments; the Wales Seniors Open in Europe, and the Liberty Mutual Legends of Golf in RSA and is sure to bring this form to the 2010 King’s Cup Extravaganza.

Just three months ago, in June this year John Bland participated in the European Senior Tour Bad Ragaz PGA Seniors Open title, 12 months after creating a piece of tour history in the Swiss Alps. Bland defeated Bob Boyd on the second extra hole of a sudden death play-off at Bad Ragaz

additional info: Wikipedia, thegolfclub.co.za

24 23

BUSINESSWOMEN NOMINATIONS BY REDI & NEDBANK

(swaziland) limited

Noreena Bernard is the Director of Akani Swaziland Retirement Fund Administrators (Pty) Ltd. She began her career at Illovo Sugar (Pty) Ltd as an administration clerk in the Agricultural and Finance Department. She holds a degree in Marketing Management and has also undergone various training in the Retirement Fund Industry. Noreena sits on the Board of trustees of various funds. She is a member of the Institute of Retirement Funds, South Africa.

NOREENA BERNARD

Julian Mlangeni is the Managing Director of Environmental and Social Management Services (Pty) Ltd. She founded her business in 2001 after having worked in the Ministry of Economic Planning and Development as an Environmental economist for approximately seven years. Julian holds a B.A in Economic and Statistics and an MSc in Environment and Development. She is the Past President and member of the Rotary Club of Manzini and also a member of a group of business women called, Women United.

JULIAN MLANGENI

Setsabile Nhlabatsi is the Director Finance of the Swaziland National Housing Board (SNHB). Setsabile has progressed from the position of an accountant to Director Finance within SNHB. Before that, she worked as an audit supervisor at Ernest and Young Chartered Accountants (Swaziland). She holds a Bachelor of Commerce (Accounting). Setsabile is a member of the Swaziland Institute of Accountants as well as ACCA Glasgow.

SETSABILE NHLABATSI

Nelisiwe De Souza is the Chief Executive Ofﬁcer of Dups Holdings. Nelisiwe started her career as a private secretary for Lam Machinary Import and Export. She became a teacher in 1992 and taught in several schools in Swaziland. In 2001 she joined Dups as an Insurance agent and administrator. Nelisiwe holds a Bachelor of Science degree and is currently pursuing a Management Advancement Programme with WITS Business School. She is a member of the Lusito Organisation and Rotarian Wives Club. Nelisiwe is currently a board member of FSC & CC.

NELISIWE DE SOUSA

Lomakhosetive Tshabalala-Nzuza is the Chief Financial Officer of the First National Bank (FNB), Swaziland. She started her career as a trainee accountant and progressed to the position of Senior Accountant at KPMG Chartered Accountants in 2003. In 2007 Lomakhosetive joined FNB as a Management Accountant and later became the Chief Financial Officer. She is a registered accountant with the Swaziland Institute of Accountants (SIA) and is also a member of the Association of Certified Chartered Accountants.

LOMAKHOSETIVE TSHABALALA-NZUZA

EYEWEAR: VISIONCARE - MBABANE MALL

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ABOUT B3 GROUP SWAZILAND (PTY) LTD

B3 Group Swaziland (Pty) Ltd is a reputable Swazi brand based at B3 Group Building in Mbabane established by aspired Swazi entrepreneurs. The company is managed by well qualiďŹ ed, competent and seasoned ex- Life Assurance managers with a combined experience of over 50 years. It is anchored on six strategic business units but have commenced on the two mentioned above, crowned by B3 Medical Schemes (Pty) Ltd. VISION: To be the leading service-provider that speedily delivers beyond UBUNTU with passion in our chosen market segments. MISSION: To provide outstanding services, satisfaction and client delight through our UBUNTU culture so as to maximize rewards to clients, employees, shareholders and other stakeholders. OUR PAY-OFF-LINE: â&#x20AC;&#x153;For Service Beyond Ubuntuâ&#x20AC;? VALUES AND BUSINESS PHILOSOPHY: B3 Group Swazilandâ&#x20AC;&#x2122;s true potential can be found in value sets that bind a tradition of customs and service excellence with the vision of the future where customers will make informed choices based on: UBUNTU respect, ďŹ&#x201A;exibility, soothing, culturally oriented, honesty and socially supportive. PASSION excellence, style and innovation. SPEED prompt response, punctuality, effective and efďŹ cient. CLIENT CENTRICITY professionalism, differentiation and shareholder value. CORPORATE SOCIAL RESPONSIBILITY - reliable and environmentally -friendly

GOLF: THE MYSTIC The Mystery of Golf - endabah marcomm For the layman, there are many questions surrounding golf; how can a game more humdrum than a 5 day cricket test during monsoon season, attract probably the most investment dollars per capita of any sport? Why is a sport that has none of the glamorous breakneck danger of motor-racing; none of the die-hard spirit, muscle and brawn of rugby; none of the slam-dunking chutzpah of basket ball; none of the mercurial passion of soccer... Be among the most passionately supported. At victory the golfer does not run lunatic cross-field, arms open in salutation; nor get mobbed, hugged & kissed by hairy teammates; nor can he pop a one-wheeler at 250 km/hr to take a chequered flag. Where are the screaming crowds, near-berserk at the thrill of victory, or burning tears at the anguish of defeat? But then again you don’t hear police warnings of golf-hooligans on the rampage; of bitter wrangling over transfer-fees; of players being stretched-off the green after an illegal put from the opposition? How many red cards are doled out for untimely head-butting? How many court-cases are tried because stolen designs for a new swing technique? How many club housemembers are booked for improper uniforms... Which only raises another issue! Sport is about the waving of team emblems; flying of ‘the colours’; signing the team anthem – no matter how off-tone; burning flares in the charged steamy night air; breaking bank to get this year’s team-kit. And do not all these deficiencies simply rob this sport of modern man’s other finest traditions: the poetic anarchy of post victory street-party! Then when ‘Vuvuzelas’ blare discordantly into the night; fans in overloaded mini-buses drive in circles the night over, stereos at full pump! Dancing in municipal fountains; holding vigil in the main square; the spontaneous bonding of strangers united by team colours, national melody and shared victory? Indeed some have ventured to ask whether golf is really a sport, or perhaps it should be put somewhere else... Like perhaps be categorized in a new socio-economic convergence category of the green-economy or something. Which may also solve some problems too: moan no-longer about deforestation, build another golf-course. Of course golf is a sport. If not the prince of sports. The Financial Times estimates there are over 32 000 golf courses globally, 56 million golfers and the industry worth estimated at over ZAR 140 Billion - and growing. So although golf doesn’t have a lot going for it in a classical sense. What does it have? For starters the guys who control the money play it. Which, when it comes to business reminds us, cash is still king - even in sports. Golf’s knock-out punch though, is the ability for amateurs to pit themselves against professionals, and is this not, the very essence of sport - which many others have long lost. This purity has an attraction, to passion, to participants and to pursestrings.

EZULWINI: HEAVENLYVALLEY

Ezulwini Background which is a draw card for local and international tourists. There are also craft outlets and many more activities.

Ezulwini Town is situated along the Mbabane – Manzini corridor in the backdrop of Mbabane , Manzini and Matsapha industrial town. Mbabane is the administrative capital of the country, Matsapha is an industrial town and Manzini is the hub of the country. Ezulwini was declared a town in November 1995. Ezulwini is a small, but the fastest growing town in the Kingdom.

These tourists destinations provide a wide range of subsidiary services that go hand in hand with tourism. These include conference facilities, golf courses and casinos. The conference facilities are where serious national and international treaties, conventions and agreements are penned out. One can make reference to the ﬁrst national Smart Partnership Dialogue and the International Ezulwini Consensus to count but a few.

The population residing within the town is estimated to be not more than 2,500 who reside in an estimated 540 households. Whilst a description has been given about Mbabane, Manzini and Matsapha, Ezulwini can be best described as a residential town and also that by default it has became a natural tourist town. The town has the beﬁtting reputation of being an entertainment hub of the country. This is evidenced by the fact reports about 60 % of the tourists that come through the boarders of the country end up in or are destined for Ezulwini. The town houses ﬁve star hotels like the Royal Villas, Sun International Hotels, Happy Valley Resorts, Mantenga Lodge as well as Mantenga Nature Reserve which share a boundary with the Mlilwane Wildlife Sanctuary and a number of exquisite restaurants and guest houses. It also houses the Swazi Cultural Village

Swaziland is referred to Ezulwini as “The Valley of Heaven” which is the populous reference people use when talking about the town. It goes on to state that the town offers a wealth of attractions to visitors and is an ideal base from which to explore the Kingdom. When approaching Ezulwini from Mbabane (which is north of the town), along the MR 3 highway one cannot resist to enjoy the magniﬁcent scenery as one descends in to the valley. There you are welcomed by the lush sub-tropical area, overlooked the Mdzimba Mountains

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ENJOY THE FULL ROYAL SWAZI SPA EXPERIENCE

GOLF FASHION GOLF FASHION & EYE WEAR SHOOT: PHOTOGRAPHER: DERRICK DLAMINI MODELS: PHIWA T. LINDELWA D & COSMO M STYLIST:

LINDELWA H.

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GOLF FASHION

GOLF TIPS THE PHOTOS BELOW DEMOSTRATE ALL THE PLACES WHERE GOLF SHOULD NOT BE PLAYED...

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TOP 10 GOLF TIPS TO IMPROVE YOUR GAME TIP NO 3: KEEP YOUR EYE ON THE BALL Sounds simple enough but it is one of those mistakes that many golfers make. Look at this way, how can you expect to hit the ball if you don’t watch it! But taking this to far can mean you will be forever slicing the ball.

These are some of the top tips that have been compiled for the beneﬁt of new or avid golf players. These are not in any particular order; best advice may be with your coach and fellow golfers. TIP NO 1: USE YOUR IMAGINATION Ask any good sportsperson how they made it to the top of their profession and they will tell you that they imagined being the best or they imagined scoring more goals than anyone else, ask any tour pro the same question and they will tell you that imagination is the key to a good shot. This is one exercise that you can and should learn quickly, the next time you tea up, take a few seconds to imagine your ball going where you want it to go. You will be surprised how much this little exercise can improve your game.

TIP NO 4: POINT TO THE TARGET If you are not pointing to the target then you are not going to hit it! What is worse is that many of us practice our golf without pointing properly, so we promote a swing that is bound to slice or hook the moment we do point properly at the target. TIP NO 5: SLOW DOWN YOUR BACK SWING: If you are a weekend golfer then it is very unlikely that you have the skill to hit a golf ball with a swing; swift and fast. So don’t try! Slowing down your back swing will give you more time to adjust your stance and get you ready for the return.

TIP NO 2. KEEP FIT No matter which way you look at it golf is a sport and as such your game will improve with fitness. Although strength training could help you will probably find that cardiovascular and stretching will give you the most short term benefits. Cardiovascular exercise should help you get around the full 18 course without feeling you have played a marathon. Stretching should increase your range of movements helping you to have a more flowing swing. Strength exercises will help support your back and give you a more controlled swing, and it will probably help your distance as well.

TIP NO 6: PRACTICE, PRACTICE AND PRACTICE. If only a golfer could practice just once and then head out to the golf course, but that just isn’t the case. The key to great golf is muscle memory. Practicing over and over again will, therefore, teach your muscles to remember the movements thus increasing your chances of making the same movements the next time you are on the course.

GOLF TIPS

pro’s with dirty clubs? No… Why? Because it only needs a little dirt to cause all sorts of ball ﬂight problems, your clubs are made to hit the ball properly only when they are clean. Muddy grooves will give not HELP YOUR CONTROL OF THE BALL AT ALL.

TIP NO 7: CORRECT YOUR GRIP There are a lot of different things written about grip, but the best advice found is: the left hand should be on the left hand side of the club and the right hand on the right hand side. And, yes, it sounds easy.

TIP NO 10: HAVE FUN AND GOOD RETURNS The game of golf is there to e enjoyed in the stroll and chat or introspection, away from the conﬁnes of a workspace. In turn golfers are to make the most of the time spent through new personal ﬁndings or value earned in sharing an intimate walk with other golfers, while competing with self, aimed at improving your persona or career. That is the purpose of the game of golf. Make the best of the game. Enjoy!

TIP NO 8: KNOW YOUR DISTANCE. There is a big thing among golfers about distance; all try to hit longer shots. If you want to lower your handicap then don’t fool yourself, take a club that you know for sure will get you to where you want to go, and if you need to take 2 shots instead of 1 at least they will probably be more accurate. Choose the right club for you, not your ego! THE LESS PRESSURE THE BETTER THE Shot!

Source:

TIP NO 9: KEEP YOUR KIT CLEAN. While golfers clean their kits all the time, others have also been seen on the golf course using clubs caked in mud. Do you ever see tour

www.golfinstructionandtips.com

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EXPERIENCE ESWATINI

INVESTMENT OPPORTUNITIES INCENTIVES Government encourages economic development through private sector initiatives. Foreign and local investment in all business sectors is welcome. The following are examples of investment incentives available to investors. 1) TAX INCENTIVES Developmental Approval Order: This tax incentive is available to investors qualifying as a “development enterprise” in terms of issued guidelines. These incentives include a 10% corporate tax rate for 10 years and an exemption from withholding taxes on dividends for the same. CAPITAL ALLOWANCES Plant and machinery used in the process of manufacture – 50% initial allowance in the first year of use and a 10% annual allowance on the reducing balance method over the lifetime of the asset. Hotel construction and improvement allowance – 50% of the cost is deductible in the year in which it is incurred on the construction of a new hotel or beneficial improvements to an existing hotel. In addition, an annual allowance of 4% of such expenditure is allowed. Buildings (and improvements thereto) used to house manufacturing plant and machinery – 40% initial allowance in the first year of use and an additional 4% allowance. Employee housing allowance – 20% in the first year and 10% per annum for the next 8 years Farming – Certain capital expenditure is tax-deductible, but the total deduction in any year of assessment is limited to 30% of the gross income derived by the farmer from farming operations. Any amount disallowed is carried forward and added to expenditure in the succeeding year. 2) DUTY FREE ACCESS ON CAPITAL GOODS: Capital goods imported into the country as intermediate goods (to be used as inputs for final products) are exempted from import duties. 3) DUTY FREE ACCESS ON RAW MATERIALS: Raw materials imported into Swaziland for the production of goods destined beyond SACU as exports are also exempted from import taxes. 4) EXPORT CREDIT GUARANTEE SCHEME: Investors who manufacture/ process for the export markets can obtain funds from local banks to process their orders. The Government of Swaziland, through the Central Bank of Swaziland, guarantees loans for this purpose. 5) REPATRIATION OF PROFITS: The liberalized foreign exchange mechanisms also allow full repatriation of profits and dividends of enterprises operating in the country. Repatriation is also allowed for salaries of expatriate and capital repayments. 6) LEGAL PROTECTION OF INVESTMENTS: Investments in Swaziland are protected from undue expropriation under the Swaziland Investment Promotion Act of 1998. In addition, Swaziland is a member of Multilateral Investment Guarantee Agency (MIGA) of the World Bank which provides for added legal protection of investments.

7) FIVE YEAR WORK AND RESIDENCE PERMITS: THESE are available for expatriate Directors, Senior Management and key technical personnel of new enterprises. OUR VALUE PROPOSITION INVESTMENT SUPPORT The Swazi government has taken direct steps to assist investors in the manufacturing industry. In recent years, bureaucratic procedures have been revised in order to reduce the burden on potential investors. This has included the removal of duties on raw materials and machinery imports and a reduced corporate tax rate. Additional benefits include depreciation allowances for company assets, an Export Credit Guarantee Scheme, and human resources training rebates. The government has provided additional support to the industry by constructing competitively-priced factory shells. This available infrastructure eases the start-up hurdles for investors who are new to the country. LOCATION AND MARKET ACCESS Swaziland’s enviable location in Southern Africa makes local and international trade simple. It is positioned between South Africa and Mozambique, thus placing it at the centre of the transport grid within this block. The country’s well-developed road and rail network ensures that exports are able to reach regional markets hassle-free; telecommunications, rail and road networks extend to many SADC and COMESA countries. Exporting products from Swaziland is made easier by the proximity of seaports from neighboring countries: the Richards Bay and Durban seaports in South Africa are just 400km and 600km away from Swaziland, respectively, and Maputo, in Mozambique, is only 250km away. Swaziland has developed an inland dry port, where goods are cleared for export outside the country, thus making exporting from Swaziland no different than shipping from the coast. COST OF DOING BUSINESS Swaziland’s low cost of doing business is a notable asset, particularly when considering labor costs. South Africa is one of the country’s greatest competitors, but its labour rates can reach as much as triple those for comparable positions in Swaziland. This becomes significant when considering the labor-intensive tasks involved in textile and garment production. Because the generally low cost of living in Swaziland, conducting business in the country is quite reasonable. SAFE & STABLE LOCATION Swaziland’s relaxed culture and stability make living and working in the country an appealing proposition. There is very little crime, and the small size of the nation makes doing business a friendly, relationship-driven experience. The monarchy and democratically elected parliament have maintained a unified, sound, and peaceful place that encourages business growth. Collectively, these characteristics make Swaziland the ideal place to establish a business. INVESTMENT INCENTIVES The government of Swaziland has committed itself towards facilitation of establishing productive enterprises and to reduce the cost of operating expenses, including taxation of the private corporations. Consequently, there are a number of investments which have been put in place that qualifying investments may take advantage of.

INVESTMENT OPPOURTUNITIES: TOURISM

TOURISM SECTOR: Swaziland’s tourism industry remains one of the fastest growing industries and a large generator of income. The peace, stability and low crime rate compare well with the neighbouring countries South Africa and Mozambique. Unique attractions and close proximity to the world famous Kruger National Park make Swaziland the right place to visit. Overall, the sector’s performance was very good with revenue increasing by 12.7%. In Swaziland visitors came mainly for recreational purposes while 12.7% were on business trips.

September and the Incwala in December. TRADITIONAL CEREMONIES AND DANCING: Traditional ceremonies are an integral part of Swazi life, despite the advent of modernization. The most important of these include the sacred Incwala or the Festival of the First Fruits. This is essentially a Kingship ceremony held to renew the strength of the King and the Swazi Nation for the coming year. Incwala is held in December/ January of each year, at the time of the new moon preceding the event. Another major ceremony is Umhlanga or the Reed Dance which is held for a week at the end of August or early September. Swazi maidens gather at the Queen Mother’s residence and set out in parties to gather reeds. The reeds are used to repair the windbreak around the Queen Mother’s residence.

THE SWAZILAND TOURISM AUTHORITY (STA): The Swaziland Tourism Authority is a parastatal that was formed under the Tourism Authority Act with the objective of stimulating and expanding the industry through various programs. The STA has made signiﬁcant contributions to the development of tourism in the country. Among its other activities, the STA conducts market research to plan and create awareness of tourism nationally.

ACCOMMODATION: Several hotels and other types of accommodation, including camping are available for visitors to Swaziland ranging from very basic to ﬁve star luxury. There is effectively something to suit all requirements within the leisure and business categories

ATTRACTIONS: Swaziland offers many diverse and unique attractions that appeal to a wide cross-section of tourists. The Cultural Village at Mantenga in the Ezulwini Valley enables visitors to observe the day to day activities of a typical Swazi homestead lifestyle and learn about the local culture and traditions. There are several nature reserves where wild animals including the “Big Five”, birds and indigenous ﬂora thrive in their natural protected environments. Walking and riding trails are very popular and provide a wonderful opportunity to get close to the scenic countryside, while off-road tours in 4x4 vehicles are also popular options.

DEVELOPMENTS: The construction of a new international airport which is almost complete in anticipation of the2010 FIFA World Cup is expected to boost the tourism sector. Another initiative is the expansion of Summerﬁeld resort which features exotic, indigenous trees and ﬂora in a spectacular setting. A casino and golf course is under construction to complement the resort. INVESTMENT OPPORTUNITIES Development of a state of the art government owned ICC

White water rafting and caving at Gobholo are the leading adrenaline pursuits and the “Sibebe Challenge” takes walkers up the main face of the Sibebe rock, the world’s largest exposed granite dome. Among Swaziland’s unique attractions are the colourful cultural ceremonies such as the Reed Dance in August/

Development of a Golf Estate, Casino and supporting Facilities A holiday housing estate to cater for holiday makers mostly foreign

INVESTMENT OPPOURTUNITIES: FOOD & BEVERAGES powder and other raw uses. This opportunity has not been explored or no meaningful investment in peanut butter. Groundnuts could be grown year round in Swaziland as well. PROCESSED MEAT - Swaziland is an importer of meat in general and these include processed meat, for example bacon, polony, ham, Vienna and frankfurters. Investment could be in two ways; the setting up of processing plants in the country where meat supply is available or programmes to help supply the raw materials for the processing plant. DAIRY PRODUCTS - A business opportunity exists for dairy products other than milk. There is a potential to explore more on these opportunities particularly in the processing of the milk products. BREEDING OF INDIGENOUS GOATS - The demand for goat’s meat is increasing locally and exports market especially the Asian countries. CASSAVA PROCESSING AND STARCH - Swaziland has been seen as a country with the potential to grow cassava; this is evident by the favorable weather conditions. Cassava provides an opportunity for cassava processing plant so that most farmers can diversify from other crops such as sugarcane to supply the plant. TOBACCO GROWING - Tobacco production is another opportunity which can be explored. A programme for the supply of raw material to a processing plant can help this investment opportunity. The products that can be produced include cigarettes which can be consumed locally and export. AQUACULTURE - Fish farming has been in the Kingdom for sometime although it’s sound relatively new to local consumers, yet it’s not. Consumers are now healthy conscious hence the demand for fish meat is expanding and among the causes is the growing of the tourism industry. The opportunities are available include fish hatcheries, construction of fish ponds as well as processing plant to produce canned fish. PROCESSING SPICE FROM HOT AND GREEN PEPPER - There is a growing popularity of hot and spicy food internationally. Recent market research has confirmed the demand for green and hot peppers sauces as well as jerk seasoning. Opening a processing plant can help increase local production and this opportunity will satisfy the demand for local and export markets. FLORICULTURE - Flower production in Swaziland is increasing due to growth of the Tourism industry. Flowers are very attractive to local consumers and will be exported outside the country. A programme can be planned so that the flowers can be supplied throughout. Production of flowers can be a business opportunity. COTTON - Cotton in Swaziland has been produced in the dry land Lowveld of the country. The crop has declined over the years but there are opportunities of penetrating the industry recently since all the stakeholders have shown interest to revive the crop. A new programme is being put in place to help more farmers to get into the industry so that there is adequate supply of the crop as raw material

FOOD AND BEVERAGE This is a very vibrant and signiﬁcant player in the manufacturing sector of Swaziland. Food processing includes fruit and vegetable canning for export in the European, North America and Japan markets. There is huge demand for Swazi produce in the overseas markets especially the pineapples, which has resulted in a strategy to increase production. Sweets & delicatessen as well as soft drinks concentrates manufacturing all utilises locally produced sugar and are carried out on a large scale. Other by products of locally produced sugar includes molasses and portable alcohol. The concentrate for CocaCola is manufactured in Swaziland at a plant that supplies several other African countries and the Middle East. Swaziland Meat Industries processes beef at its abattoir and supplies boneless meat to the EU markets. SECTOR OPPORTUNITIES FOR INVESTMENT Areas of potential investment exist within the following areas: BABY VEGETABLES - Swaziland has an agricultural marketing agency which supports farmers growing and exporting a variety of vegetables and also for local market. Moreover, farmers in Swaziland are slowly penetrating this business opportunity but there is a need for a constant raw material supply of baby vegetables. VEGETABLE DRYING - Most vegetables consumed in the country are fresh; hence they are seasonal in nature. An opportunity is available for dried vegetables and these products can be consumed locally and exported out of the country. FROZEN VEGETABLES - Swaziland imports about 100% of frozen vegetables, yet agriculture is the largest activity taking place. Almost all the vegetables can be grown in the country easily through commercial farms and community schemes. This product is an investment opportunity since Swaziland has water from rivers running in the country TOMATO SAUCE PRODUCTION - Tomatoes are grown in large quantities in the country and have huge potential for further processing. The country has favorable weather conditions which can allow tomatoes to be grown all year round. PEANUT BUTTER PRODUCTION - Swaziland offers enabling weather conditions for groundnuts and other legumes. Most growers produce the peanuts and groundnuts for peanut

SECTOR DEVELOPMENTS The Lower Usutu Smallholder Irrigation Project (LUSIP) and the Komati Downstream Development Project (KDDP) which are ready for utilization are expected to make significant strides in improving the surrounding communities through irrigated agriculture. These two projects are considered to be very strategic elements of the country’s agricultural development strategy. The Government recently finalized a Cotton Strategic Plan aimed at reviving and developing the production of the crop. The Government is currently finalizing a Cotton Strategic Plan aimed at reviving and developing the production of the crop.

INVESTMENT OPPOURTUNITIES

MANUFACTURING SECTOR Swaziland offers immense opportunities for manufacturing. The strategic location further enhances Swaziland’s export potential, which is anchored by Government’s focus on value addition to a wide range of natural resources of locally available unprocessed resources is vital to attracting investments into value added industries. Manufacturing operations range from small factories to large concerns employing thousands of people and utilising the latest technology. This sector accounts for around 65% of total FDI and as an employer is second only to agriculture, providing jobs for about 26% of the work force.

INVESTMENT OPPORTUNITIES Fruit and Vegetable Preservation and Bottling Bottling (preservation) of pickles and chutneys Bottling of jams and jellies Processing of beans and other legumes) Dairy products (e.g. Yoghurts, custards) and ice bottling of springwater and ﬂavored spring water Juice squeezing (fresh juice from oranges, grapefruits, guavas etc) for sale to restaurants and public MINING AND ENERGY Over the years, the Kingdom of Swaziland has had rich deposits in a number of precious stones and gems. Though these minerals are in small volumes, they have not been exhaustively extracted from the ground. In a number of mines, speciﬁcally the diamond and gold mines, operations have been suspended due to mining protocols and regulations that needed to be reviewed by the Mining Regulations body. In some mining products, however, explorations have resumed and the industry seems to be headed for stellar performance. The hosts of minerals in the country are inclusive of: asbestos, coal, quarried stone, soapstone, kaolin, talc, silica, green chert and others. Such wealth goes on to prove the potential of mining in Swaziland. It is hoped that development in the mining sector will have trickle down effects on the whole Swazi Economy.

ENGINEERING, STEEL, REFRIGERATION AND ASSEMBLY Swaziland is beginning to see a rise in companies who are investing in this sector. Manufacturing activities undertaken include mining drills for the European markets, refrigeration for domestic and commercial purposes. Steel and wire goods are produced for the Southern Africa and local markets. This industry is set to grow substantially from the mining sector which is currently being revived. OPPORTUNITIES OF INVESTMENT Electronic Components Manufacture& Assembly Automobile Spare Parts Manufacture Processing of hides and skins (Leather goods and footwear) Pharmaceuticals Biotechnology, Furniture and other timber related Manufacturing.

Over 95% of the total power production in Swaziland is hydro – powered energy. Two hydro stations supply the electricity needs of the country. These stations are owned and operated by the Swaziland Electricity Company. The smallness of the country makes it possible for SEC to adequately provide isolated transformers to individual large companies in some cases. This helps these companies to avoid power cuts and in consequence steer clear of unnecessary foregone revenues due to power interruptions.

FOOD, CONFECTIONARY, BEVERAGE & ALCOHOL This is a very vibrant and signiﬁcant player in the manufacturing sector of Swaziland. Food processing includes fruit and vegetable canning for export in the European, North America and Japan markets. There is huge demand for Swazi produce in the overseas markets especially pineapples, which has resulted in a strategy to increase production. Sweets & delicatessen as well as soft drinks concentrates manufacturing all utilise locally produced sugar and are carried out on a large scale. Other by- products of locally produced sugar include molasses and portable alcohol.

EXPERIENCE UMHLANGA

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EXPERIENCE UMHLANGA GET TOURISM EVENTS AND DATES FROM WWW.WELCOMETOSWAZILAND.COM

CREATIVE LICENSE

THE LAST MAN – by Themba Mavuso The Last Man is, but didn’t become a poet. If you’ve never met an artist who actually is one with his craft, on and off stage, I introduce to you ‘The Last Man’. “I write from what I see, to what I want to see. What I have heard, to the unspoken secrets and mysteries. My five senses together with the sixth conspire towards the output of my writing,” says the man who came onto the stage during one of Rooted Soulz’s Poetry Night sessions looking like he had been given the chance with a string of conditions, namely, humble expression, and came off it as the man highly sought as part of the main cast of artists for future shows by the same poetry hosts. Born Mxolisi Hadebe, his views on the art of poetry are as fascinating as his performances. “I never got introduced to poetry, it didn’t start, which is why it will never end, even if I stop writing. I found it in motion so I just continued the run, and that is why I cannot tell when or where it all started. Perhaps it is when I began talking but then, even before that, I guess my cries had been rhythmic,” is his poetic response to how he was introduced to the genre. Once you have experienced his act, the versatility of this poet makes him one that you are always eager to watch performing. His content spans from funny commentaries on how we can get fooled by looks, to more serious tones of how we, as a people, need to be always informed of our past and better appreciate what the future will demand of us. On his creative process, he says, “My poetry might have evolved in terms of layout because now I write most of the time bearing in mind that I might have to perform this, and believe me, writing poetry is one thing, and performing it is another thing.” He adds, with a straight faced sarcasm “Look, my style of writing is words!” then again eases into a semi-smiling; “words guide me, they inspire me, they fulfill me, they are just everything. They create me. That’s just that, regarding my creative process. The content, is not one dimensional so we can’t confine that aspect of things to a definition” Poetry in itself is a multifaceted art form, with many styles, subgenres if you like, falling under it, and as true as it can be with many other art forms, artists will tend to prefer one or some style

and less admire or even go as far as hating the others. The character that I had now come to consider as one who very elaborately delved into whatever subject was raised, quite surprised me with his response when probed on this particular subject of preference. With a gesture which was more a brushing off of the subject, ‘The Last Man’ gave a brief “I’m usually more concerned with what I like than what I don’t” and after a brief silence, which seemingly was to let what he had just said sink into my head, he continued “I don’t think negativity or pessimism should ever be a conscious effort on my part.” Eish, this guy seemed to be turning into a shrink more than the subject of an interview that I was conducting. Sensing how the tables were turning, I moved on to quiz: Your relation with the audience once you’re on stage? The connection, tell me about that. Tell me about your best and worst experiences. “Oh man, I feel my best when I’m on stage, unless of course my being there is based on necessity. You see on stage I always say what I have to say. For me that is the best way to relate to the audience. I always believe that is what they expect from me, even if to the audience my appearance may not be a hit, I always execute such that the poetry hits them in a way they cannot forget. It can be tricky though, especially depending on the venue and occasion you’re performing at. My worst experience with performance poetry is finding that that audience is not willing to listen to your recitals, even if you’re talking about what could be meaningful to their situation.” His words reminded me of an instance at an event where I overheard a ‘not so sober’ fellow say to the artist he had just thoroughly enjoyed watching, “I see the passion you have for what you do, but is it working for you? Is it feeding you? If not let it go.” This wasn’t the question or advice I was about to give to ‘the Last Man’ but the thought raised the question of his personal take on the benefits of poetry. “I feel poetry opens to me the door to my soul. It brings ME to the fore, on a conscious and subconscious level. When I write I connect with HIM, and explore myself not for my benefit only. Socially it has opened my eyes to spot the birds of my feather, and economically or let’s say commercially it has helped me to

CREATIVE LICENSE

see people for who they are. I mean it has opened for me the doors to their hearts and attitude towards poetry. Get it, people still don’t want to give poets what they are worth, yet they still want poets to deliver their art to perfection. This imbalance is a lesson on how one maneuvers and interacts on a business level with both companies and individuals” At this point I felt the interview reins being returned when, with a glaring look, he said “I see I have to convince you that poetry actually has value. Preservation! Especially the preservation of languages. We can still understand the medieval English because we came across most of it in poetry. Look at our beautiful SiSwati. It is deteriorating to extinction and we are the perpetrators. Get me clear, I am not saying language shouldn’t evolve, there always has to be something contemporary, without losing the origins. Written arts and oral poetry would serve the preservation easily because they can be entertaining. Another aspect would be simple history. Not every one learns history at school yet they might be lovers of poetry or literature. Hey and if you don’t agree, what about simply getting people together to listen to carefully written words with some reasoning behind them. This offers the opportunity for one to think consciously even about the simplest thing in life. That should count for something. No?” I’ll admit, at this point, I had completely lost control of the conversation. My attempts to regain control with another question were overshadowed by ‘The Last man’ taking the liberty to move forward with what seemed to be ‘The last man’ getting in the last word: “The words I say are building blocks of the bigger message; it is not just that I am on stage because I thrive on attention, but that I have something worth sharing. This is where we as poets

push the message that humans are adivine creation by God, we are complete. The cloud of inferiority complex suffocating us is just a fallacy we can clear ourselves from if we just open our eyes wide. Positivity and optimism should be or is the core of our message. Our purpose is to make sure people understand that a soul is the biggest force to walk the fields of the earth, just if they would understand their stand point, figure a way forward, then overcoming would be a greater possibility. Now do you see where poetry fits in?” Whew! I had the reigns offered back to me, although not quite because the poet had played his words so well that I was led, well, more like compelled to beg the question: As a member of the audience in a poetry session, is there anything that you feel I should keep in mind? “Yes, like I said earlier I love the feeling of reciting poetry, but that’s not all, I also have something important to say, and a favor you could do for yourself and myself is to listen.” I would never have thought of Mxolisi as a softy until the point where he ended off that statement with a convincingly emotional “I speak out of love for our people.” Swaziland still has to celebrate the vibrancy of this entertaining, polished and informative art form and according to ‘the Last Man’, there is a lack of structures that truly support or cater for the thriving of this craft. “Why that is, I really cannot tell you” he said, shrugging his shoulders. Born in Manzini, and having spent his childhood living in the Hhohho region (Embasheni,) and doing his High school at Manzini Nazarene, Mxolisi, and now lives in the Lubombo region (Ngogola and Simunye), ‘The Last Man’ can be seen at the next Rooted Soulz Poetry Night, on return from Durban, eish!”

TEN GOOD REASONS TO VISIT SWAZILAND The envy of many countries in Africa and the world over, the Kingdom of Swaziland is peaceful and tranquil and has preserved its cultures and traditions as a vital element of the day-to-day existence of its people. The natural breath-taking scenery, and balance of ancient and modern gives Swaziland and the people their distinctive character. Visitors to the country cannot help but feel and appreciate the warmth and friendliness of their hosts nor fail to appreciate the safety it promises travelers.

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Inadvertently, visitors to the country find the Kingdom of Swaziland a second home, and while there may be a thousand and one reasons for such nostalgia, here are ten good ones that make a visit to the kingdom out of the ordinary and memorable, especially if you’re in the neighbouring Republic of South Africa. 1. PROXIMITY: A little over one hour flying time, or four hours by the road, Swaziland provides the perfect getaway for families, individuals, businesses looking for a holiday or venue with a difference. No jetlag, no wasting of precious time in transit to your destination – what a pleasure! No visas or inoculations are required for your trip to Swaziland. 2. WIDE VARIETY OF ACCOMMODATION: From backpacker lodges, bed + breakfasts to spas and five-star accommodation, Swaziland has numerous accommodation options to suit every budget and taste. 3. HERITAGE AND CULTURE: Take the time to stop off at the Swaziland Museum, visit the cultural Village and learn some traditional dancing. The age old Umhlanga Reed Dance, the Incwala National Prayer and Marula festivals, are not to be missed for a true African cultural heritage experience. 4. MANY SPORTING ACTIVITIES: Swaziland is not only rich in heritage and culture, but also offers visitors many different activities to keep them busy. For the adventure junkies, try your hand at white water rafting, paragliding, mountain biking or horse riding. For the more sedate visitor, Swaziland also offers excellent golf, bird watching or natural hot springs options. 5. GOOD VALUE: For many a world traveler, the exchange rate still causes many worries. Luckily the par exchange rate (R1 = E1) with RSA’s Rand in Swaziland is not only easy to work with but also good value for visitors. Rands and credit cards are also widely accepted. 6. FANTASTIC CUISINE: Experience the hospitality of the Swazi people at its best! From traditional Swazi cuisine to various take-aways, Swaziland has the cuisine to tickle your taste buds. 7. GAME VIEWING: Visit a variety of easily accessible game parks and nature reserves to get in touch with nature and appreciate a break in the bush. Unique game reserves and touring options are available.

Whatever the occasion, whenever the opportunity arises, visit the Kingdom of Swaziland – the perfect year round holiday destination right on your doorstep!

8. SHOPPING: Forget the up market malls! Go local. Get bargaining and pick up some wonderfully unique African treasures and curios for friends and your home.

Visit www.welcometoswaziland.com for further information, or contact the Swaziland Tourism Authority on telephone (+268) 404 9693/75 or via email: information@tourismauthority.org.sz

9. FRIENDLY PEOPLE: No matter where you travel in Swaziland, you will be greeted with a smile, by friendly and welcoming people eager to share their beautiful country with you. 10. CONFERENCE FACILITIES: With so many ﬁve-star facilities, and the little accommodation gems hidden in the country-side, Swaziland provides visitors with up market conference facilities, linked to excellent accommodation to host the perfect conference.