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who is nhg? king sobhuza’s philosophy why do business in swaziland comesa - know how to work it Experience Swaziland - Experience Africa

SWAZILAND TAIWAN BUSINESS EXPO: 27- 29 JULY 2010, TAIPEI, REPUBLIC OF CHINA ON TAIWAN The Swaziland Investment Promotion Authority in collaboration with the Federation of Swaziland Employers and Chamber of Commerce invite the business community to participate in an outward investment and trade investment mission to the Republic of China on Taiwan on 27-29 July 2010. The purpose of the mission is to discuss areas of business interest in both economies, and the mission will run parallel to His Majesty’s visit to Taiwan. The main highlight of the event will be a Swaziland Investment, Trade and Tourism Conference and Exhibition, which will be hosted by the Taiwan External Trade Association at the Taipei International Convention Centre (TICC). This event seeks to bring together Swazi and Taiwanese private sector to jointly explore trade, investment, and technology transfer and partnership opportunities. In this regard interested companies are expected to submit, in no more than 500 words, what they seek to achieve from this mission, ! "# $! %&& ' & dedicated to industry tours and meetings with members of the National Association of Small and Medium Enterprises. .The private sector in Swaziland can explore trade and investment opportunities in the following areas: Information and Communications Technology and Electronics - Nearly half of Taiwan’s exports are in machinery and electrical equipment and as such has become one of the world’s top producers of IT equipment. Furthermore Taiwan is the largest supplier of contract computer chips and is the leading LCD panel manufacturer, DRAM computer memory, networking equipment and consumer electronics. Manufacturing - Taiwan’s imports are dominated by agricultural and industrial raw materials and capital goods. As Taiwanese per capita income levels have risen, demand for imported, high-quality consumer goods has also increased. Agriculture - Taiwan’s main crops are rice, sugar cane, fruits and vegetables and are a net importer of wheat and meat products. Taiwan * +

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have increased in the past few years.

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EDITOR’S NOTE

The spectacle that was the successful 2010 FIFA World Cup hosted by South Africa is indeed historical in every sense, and invokes immense pride for all Africans. The world came and experienced the excellence of the African people, resulting in a new and positive perception of South Africa and Sub-Saharan Africa. We now $4 6 the region. Tourism statistics show that Swazi visitors were among the highest during the tournament, and for this, we deserve all the congratulations for good neighbourliness. The 2010 COMESA Summit to be hosted by the Kingdom marks an important chapter in the development of the country’s economy as an integral part of Africa’s foremost multi-billion Emalangeni economic trade bloc, COMESA. It is with pride that we anticipate this momentous occasion, what with His Majesty assuming Chairmanship. The task to be bestowed on the nation requires resolve and appreciation of the dynamics that entail leadership of a bloc of over 400 million peoples; carrying the aspirations of governments, business and citizens, as espoused by the vision: to be a fully integrated, internationally competitive regional economic community with high standards of living for all its people and ready to merge into an African Economic Community.

Editor: Scelo Tshabalala

To highlight the economy’s preparedness to not only host and participate in the Summit, but also capitalize on the prospects availed and share our experiences with sister states, Silungele embarked on a special focus on the Summit with a special report on “Doing Business in Swaziland.� Development challenges acknowledged, this exercise has been reassuring. This issue of Silungele continues to celebrate our rich African cultural heritage as espoused by the legacy of King Sobhuza II and further explore the phenomenon that is intangible cultural heritage preserved for sustainable socio-economic development and posterity. The Summit and the Swaziland International Trade Fair running parallel, present Swazi business and government with the

leaders of government, sharing development experiences and exploring opportunities of trade and investment. We, therefore, invite all stakeholders to make the best of this season of trade to leave a lasting legacy.

Publishing Director: Managing Editor: Editor at Large: Production Editor: Advertising and Sales Director: Associate Editor: Creative Director: Circulation: Contributors:

Photography: Swaziland, Cover:

Poppy Khoza Sicelo Tshabalala Derrick Dlamini Gugu Zulu Phila Nkwanyana Sakhile Khoza Mpheni Thwala Thobejane Magagula Joy Ndwandwe; Musa Ndlangamandla; Themba Mavuso; Endabah Marcomm; Temahlubi Dlamini Endabah Marcomm, Times of

Publisher: Holdings (Pty) Ltd Editorial Enquiries: 1711

Website:

Buka Buhle Investments (Pty) Ltd and Emporium E-mail: silungele@gmail.com Tel: +268 7653 7 The Lane (Off Dzeliwe) Mbabane Silungele P O Box 6188 Mbabane H100 Kingdom of Swaziland www.issuu.com/silungele

Disclaimer: Silungele reserves the copyright of its contents. No article, report, or portion thereof, maybe reproduced without express permission of Silungele. Views expressed by contributors may not necessarily be those of the Publisher, and Silungele may not be held liable for such.

Endabah Marcomm and Ovaqado

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CONTENTS

FIRST UP: Ten Good Reasons for Doing Business in Swaziland Editor’s Note STATEMENT: Swaziland Welcomes COMESA Summit by Minister of Commerce. Industry and Trade ONE TO ONE: COMESA Connecting Swaziland’s Opportunities to the World, thoughts by His Majesty BUSINESS VIEW: FOES&CC Welcomes COMESA Business Forum BRIEFING: COMESA Summit Calendar INFO:

Swaziland International Trade Fair – A Brief Background Facilitating Trade and Investment through Science and Technology – 2010 SITF Theme

OVERVIEW: COMESA Investment Development Program Overview PROFILE: Family Business Leadership @ SPECIAL REPORT: Doing Business in Swaziland SPECIAL REPORT: Doing Business in Swaziland SPECIAL REPORT: Doing Business in Swaziland SPECIAL REPORT: Doing Business in Swaziland

!" # " BUSINESS PICTORIAL: Sikhuphe International Airport Site Tour BUSINESS PICTORIAL: Routes Africa Gala Evening BUSINESS PICTORIAL: Visit Swaziland Launch in RSA BUSINESS PICTORIAL: Blankets to Warm the Cold HERITAGE: Celebrating the Legacy of King Sobhuza II PERSPECTIVE: Preserving Intangible Cultural Heritage BUSINESS INTELLIGENCE: Ten Ways to Build and Market Your Business INDUSTRY NEWS: Swaziland Declared Foot and Mouth Disease and Virus Free VIEW: The Women’s Reed Dance TOURISM AND PLACE: Nkonyeni Golf Estate ADVERTORIAL: Swaziland Set to Meet MDG on Malaria ARTIST PROFILER: Nancy and Her Music BUSINESS PICTORIAL: Bush Fire Rocks SHOW BIZ CHAT: Film Industry in Swaziland – Part 2 CREATIVE LICENSE: Word – Flying High

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STATEMENT

SWAZILAND WELCOMES COMESA – 2010 On behalf of His Majesty’s Government, the Ministry of Commerce, "!$ ! % "% % ! " #!' "% " "% ( ' ) * % " "% '' " ) + ) " " / ! ' " $ ! 3 " ) "% '' 3 !6 " for Eastern and Southern Africa (COMESA), to be held from the 18th " " =st September, 2010. The Swazi nation is invited to join His Majesty King Mswati III and Her Majesty the Indlovukazi in welcoming Their Excellencies the Heads of State and Government from the COMESA Member States, and their delegations, to our Kingdom. We take this opportunity through Silungele Business Magazine to share with readers some of the important highlights of the activities during the Summit. The theme of the Summit is >+ ! % $ ) ! ?' "Q[ as a way focussing the attention of COMESA Member States, and Africa in general, towards science and technology, to ensure that we do not lag behind and miss global opportunities through this important area of development. As current vice-chair of COMESA, the Kingdom will be bestowed with the opportunity and honour to assume the chairmanship of this regional economic community (REC), whose membership of nineteen (19) countries spans from Swaziland to Egypt. This means that His Majesty King Mswati III will take the reigns of leadership of the organisation until the next Summit. To this end Swaziland is proud to be yet again accorded this QUUX when it was still a Preferential Trade Area (PTA). It is worthy of note that the latest statistics show that intra-COMESA trade has reached US $8 Billion. The COMESA Free Trade Area has also created opportunities for cross-border investment, franchise and agency arrangements, as well as joint venture operations. For Swaziland, which is trading under derogation, this has allowed our exports to enter the COMESA market at minimal to zero duty, thus rendering these products more competitive and our domestic products to receive better returns compared to those that are obtaining in the world market. The COMESA Summit and Policy Organs Meetings will be held during the time of other important national events, namely, the Swaziland International Trade Fair (SITF), which is scheduled to run from 27th August to 6th September, and the Umhlanga Reed Dance Ceremony. The SITF will be hosting the COMESA Exhibition, which we expect will draw an increased participation from COMESA Member States, including their business operators. The Steering Committee of the SITF is targeting over 40 000 visitors this year, including exhibitors. As part of the Policy Organs Meetings there will also be the COMESA Business Forum, from 27th to 28th August, which will provide a platform for networking, sharing of best practices and buyer to seller opportunities. Extensive and detailed information about the event is found in the COMESA Summit website – www.comesasummit2010.org – which was launched on 31st May 2010. This website is live, updated on a regular basis. We trust that the Swazi business community will not let this period pass them without harnessing long-lasting opportunities that this event should present. We are looking forward to an eventful period ahead of us and to a successful COMESA Summit, 2010!

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HON. JABULILE MASHWAMA MINISTER FOR COMMERCE, TRADE & INDUSTRY

COMESA: CONNECTING SWAZILAND’S OPPORTUNITIES TO THE WORLD, SAYS HIS MAJESTY $ 3 ] ' [ % ) Editor, Swazi Observer. HIS Majesty King Mswati III will this August lead the country to yet another milestone when His Majesty assumes chairmanship of the Common Market for Eastern and Southern African States (COMESA), which is Africa’s largest economic community, with a market size estimated at over 500 million consumers by 2015. Indeed this is a major highlight for any country by any standard. His Majesty the King shares His thoughts on the forthcoming COMESA Summit. Musa Ndlngamaandla (MN): Your Majesty, Swaziland is set to host a high &'^ !# ! in August. Please give us your thoughts regarding this occasion. His Majesty the King (HMK): We look forward to hosting the COMESA Heads of State Summit in August and I am than ready for this important occasion. This will not be just a meeting, but an opportunity for the country to display to the world the vast opportunities for business, tourism and investment that Swaziland has to offer. Moreover, since the world spotlight will be on our country, we will have the chance to showcase what we really are about and the world will have a

better understanding of the life and environment we have in Swaziland.

about the country, how it is governed, its peaceful conditions and the general welfare of our people. We have the facilities and we have the expertise. What is left of us to do now is to add to this momentous occasion a touch of the Swazi hospitality and grace, for which we have come to be known all over the world. MN: Who will be coming to attend this meeting? HMK: We expect Heads of State and Government, other leaders of various persuasion in government, the private and public sector and the NGO community from COMESA and beyond to come to our country. There will business and leading world institutions. We expect a robust exchange of ideas as we share experiences that will take our region forward and increase trade and cooperation among ourselves. The opportunities are vast and the potential to acquire markets for our goods and services is huge. Time has come for Africa to stand up and be counted as a bloc that is able to work together to improve the economies of the countries that form it. And it is events like these that can be used as a stepping stone to boost our economies and improve the lives of all our people. We expect to have real and robust debate on ways to create the conditions and environment conducive for economic growth. MN: What are the basic tenets for Africa’s economic renaissance? HMK: The structures are already in

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place. Africa has a wealth of resources that should be exploited correctly,

our fortunes. We have covered a lot of ground in our efforts to grow our economies, but we still have a lot to do to get to the point where we can say all our people have all their basic needs met. This summit is very important because it will explore ways in which we can use ICT to generate income for our people and to grow our economies. This is an important area which has proven capacity to change the lives of our people. Much technological advancement have been made over the years, as an example, medical surgeons in one part of the world can participate in a delicate operation on a patient in another part of the world. This highlights that IT, if used correctly, freezes time and distance and makes life much easier for the people. Yes, to answer your question, you need

as roads, telecommunications and energy. These are some of the basic requirements to achieve economic growth. However, importantly, you need to have a strong skills base. People are at the centre of the success of any endeavour to create wealth and grow the economy. But most importantly, there must be team effort between government and its social partners. MN: In closing Your Majesty: HMK: All I can say is that let us all be ready to receive our visitors and all the delegates and ensure that we make this the most successful COMESA Summit.

EVENT BRIEFINGS

MRS ZODWA MABUZA FEDERATION OF SWAZILAND EMPLOYERS AND CHAMBER OF COMMERCE CEO

Swaziland hosts COMESA Heads of State and Government Summit and a Business Forum Swaziland will become a hive of activity as the Kingdom welcomes and hosts dignitaries and delegates from the Common Market for Eastern and Southern Africa (COMESA) region. COMESA member states include Angola, Burundi, Comoros, Democratic Republic of Congo, Djibouti, Egypt, Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, Rwanda, Seychelles, Sudan, Swaziland, Uganda, Zambia and Zimbabwe. As organised business, the Federation of Swaziland Employers and Chamber of Commerce is proud to be part of this historic event. Not so historic though, as I recall that it was in 1990 when the Kingdom hosted what was then known as the Preferential Trade Area (PTA) of Eastern and Southern Africa Summit. The PTA evolved to be what we call today the Common Market for Eastern and Southern Africa. COMESA is a regional integration grouping of 19 African states whose objective is to promote regional integration through trade and investment development and the development of

their peoples. The region boasts of a population of close to 450 million people. Perhaps what makes COMESA very important for Swaziland is the fact that the Kingdom of Swaziland is one of the founding members of COMESA, which was established in 1994, replacing the Preferential Trade Area which had been in existence since 1981 within the Organisation of African Union’s (OAU’s) Lagos Plan of Action and the Final Act of Lagos. The PTA was established to take advantage of a larger market size, to share the region’s common heritage and destiny and to allow greater social and economic cooperation, with the ultimate objective being the creation of an economic community. The region is one of the most successful regional economic cooperation and integration groups in Africa, allowing for duty free access for essentially all trade among member states, following the region’s accession to a Free Trade Area ~XXX ! / this market. Currently the market is key for the country’s cold drink concentrates, refrigerators, zippers, sugar, among others. Swaziland’s full participation in the COMESA has been limited by

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membership to the Southern African Customs Union, SACU. The country could not get concurrence from the other SACU member states to reciprocate trade preferences from to COMESA trading partners, in particular those that do not belong to SADC, hence the country’s trade with COMESA has been under a derogation. This has created some level of anxiety among the companies that are trading in the region. It is encouraging that Heads of State and Governments commissioned the secretariats of SADC, EAC and COMESA to start discussing the issue of overlapping membership, with an objective of harmonizing policies in the tripartite region. Rules of Origin need to be harmonised to allow for seamless trade in the three regional economic 6 !#4& particular South Africa into the COMESA region have grown over the years. Companies like Shoprite Checkers, Nandos, MTN, Nedbank, and SAB Miller have a foothold in the COMESA region. Prior to the Summit on the 30th of August will be a COMESA Business Forum whose theme is “Science and Technology: Key to Sustainable Business Development�.Eminent business personality will make presentations on different sub-themes which will include: Science, Technology and innovation Development Business Development and Trade Food Security, Agri-business and Climate Change Infrastructure Development and Trade, among others ` ^ { | ^ } Forum. We would encourage the business community in Swaziland to take advantage of this rare opportunity. Currently Swaziland trades in a few range of products with the COMESA region and with a population of close to 450 million, the region presents a huge potential of a bigger market.

EVENT BRIEFINGS

The 6th COMESA BUSINESS FORUM 27th – 28th AUGUST 2010 The 6th COMESA Business Forum to be held in the Kingdom of Swaziland, to be followed by much anticipated 14th Heads of State Summit, is themed ‘Science and Technology: Key to Sustainable Business Development.’ The Forum will be hosted at Esibayeni Lodge in Matsapha, Manzini Region from the 27th – 28th August. The Forum will coincide with the opening of Swaziland’s annual leading Trade Promotion Exposition, the 2010 Swaziland International Trade Fair. Featuring the COMESA Exhibition, this year’s Trade Fair will run from the 27th August – 6th September at the Mavuso Trade Centre, in the bustling hub-city of the kingdom, Manzini. 4 } $

establish and strengthen relationships with players in a range of economic sectors, exhibit products to expand market to a €X 6 & ^ Heads of States and further strengthen the COMESA Business Council. The following pertinent areas will be explored by leading personalities and delegates attending the Business Forum. x Enhancing Export Competitiveness in COMESA x Transport, Logistics and Transit Requirements x Modernizing Business through Communication and Technology x Finance and Insurance for Trade x Regional Policies and Institutional Support for Business Development in COMESA x Enhancing Industrial Development in COMESA x Harnessing Investment in Natural Resources x Public Private Partnership in Policy Formulation and Implementation It is expected that the forum will be attended by 400 business leaders and exporters from 19 COMESA member states, wider Africa, Europe, USA and Asia, Regional and International speakers, and Senior Policy Makers. The states that make up COMESA are; Burundi, Comoros, D.R. Congo, Djibouti, Egypt, Eritrea, Ethiopia, Kenya, Libya, Madagascar, Malawi, Mauritius, Rwanda, Seychelles, Sudan, Swaziland, Uganda, Zambia, and Zimbabwe.

COMESA PROJECTED TIME-TABLE Date No.

Start

1.

th

2.

End

Venue

Meeting Title

Wed 18 Aug

th

Fri 20 Aug

Royal Swazi Sun

Administrative and Budgetary Committee

Sat 21st Aug

Mon 23rd Aug

Royal Swazi Sun

Intergovernmental Committee

th

th

3.

Wed 25 Aug

Fri 27 Aug

Royal Swazi Sun

Council of Ministers

4.

Fri 27th Aug

Fri27th Aug

Royal Swazi Sun

ESA - EPA Council

th

th

5.

Fri 27 Aug

Sat 28 Aug

Esibayeni Lodge

Business Forum

6.

Sun 28th Aug

Mon 29th Aug

Royal Swazi Sun

Ministers of Foreign Affairs

7.

Tues 31st Aug

Tues 31st Aug

8.

Tues 31st Aug

Wed 1st Sept

Lozitha Royal Palace

14th Summit of Heads of State and Government

Sixth First Ladies Roundtable

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30th August 2010, at

Ludzidzini Royal Residence

2. Reed Dance (Umhlanga)

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COMESA EVENT

and Livestock. In the registered class of forms, training centers, plant protection

and pests control unit, agricultural chemical registration were to accompany entries. works etc. There was also a section exhibiting commercial farming implements, industrial Headed by the Ministry of Commerce, products, etc. Industry and Trade – Trade Promotion Unit (TPU), in its current stage of development The Swaziland Agricultural Sow was meant and role, and as the Swaziland International Held annually for over 50 years, the to promote; the production of a variety $ ! now Swaziland International Trade Fair of agricultural produce and breeding of program offering. And undoubtedly still (SITF) has been an important part of the livestock, the use of modern farming holds a special reference in the calendar of ![ ! )! ' ?! ' " technique and implements, and to encourage government, business, and the nation. ! " ! ?' " " ! # farmers to consider farming activity as an business development and trade important role in the production of enough The Steering Committee responsible for the promotion, and currently hosted at the food, and the commercial aspect thereof, fair is now selected from both public and as well as to encourage sporting activities private sector. This is to ensure that all the Mavuso Trade Centre. and competition. Products exhibited by exhibitors have representation from their The following is a brief history of an event Small Scale Farmers included Tindlubu, mother bodies. As the number of industries Emabele, Mngomeni, that showcase during the event increases, that has come to be part of Swazi heritage. Ematabhane, Emantongomane, Ummbila, Vegetables, the number of visitors has also increased Swaziland used to run Agricultural Shows and by Large Scale Farmers; Cattle, Sheep, to reach the 30,000 mark. The people have in some of the then Six Districts. These Goats, Horses, Pigs, Cotton, Fruits and an interest in the different organizations, products and services that are exhibited. were Pigg’s Peak, Mbabane, Bremersdrop, Vegetables, Hides. (Manzini) Stegi (Siteki) Hlatikulu, Goedgegum (Nhlangano), and were There were a variety of sporting activities According to Sibusiso Mnisi, Principal organized by the Swaziland Show Society including horse riding, (gymkhana) and " ' "„ † ! $ based in Manzini, and launched in 1956. tug-of-war. These were for entertainment The Show was held at the Old Trade Fair purposes and served as a crowd puller. In of showcasing their products and services Ground. The Swaziland Show Society one of such Horse Riding competitions under one roof, to local and international had an Executive Committee comprising between white South Africans and visitors. A vigorous program to promote President, Vice-President, Secretary and Swaziland in 1961, history was made by this annual trade fair for increased public seven Committee Members. There was also 20 year Jeremiah Dhlamini, taking third awareness, interest and participation is a Business Committee. The full Executive position on his mount Black Domino. undertaken by the SITF Steering Committee. Committee met once a month where as the Traces of limited discrimination were to be

* 4 Business Committee held weekly meetings. observed. event visitors have the opportunity to Government had the responsibility of The Swaziland Agricultural Show Society interact with exhibitors, getting a better coordinating the Agricultural Shows participated at shows in South Africa sense of the organizations, their products through the then Director of Land and and Mozambique. In 1965 Swaziland and services offered.� Utilization. It must be noted that the Agricultural Show Society was invited by Committee was elected annually. the Commonwealth countries to be their “During the same period, businesses come guest in England from 5th - 9th July at the into contact with investors and customers, The main event was held in Manzini with all Royal Agricultural Show in Warwichshire. generating investor and customer interest district represented. Entry was not accepted The programme began with a seminar in where necessary,� he continues. The SITF unless accompanied by payment. Since the ‚ 6 / has expanded the number of categories show was mainly agricultural, it was divided of Agriculture upon the social and economic that exhibit at the event, with almost every into different sections such as; Agronomy progress of the developing countries. industry now represented during the Trade Home industries, Horticulture and Thereafter visiting the show and also Fair. Children, Flower Arrangements, Gymkhana agricultural machinery plant, experimental

THE SWAZILAND INTERNATIONAL TRADE FAIR HAS COME A LONG WAY.

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COMESA EVENT

THE 2010 SWAZILAND INTERNATIONAL TRADE FAIR IS THEMED: FACILITATING TRADE AND INVESTMENT THROUGH SCIENCE AND TECHNOLOGY. This year’s Swaziland International Trade Fair (SITF) coincides with the 2010 COMESA Summit and exhibitors )! ' "% * 6 ! _? " " participate at the Fair. The Summit, ! $ "% ' >Science and Technology’, incorporates the 6th COMESA Business Forum. The COMESA Exhibition, exhibitors from the 18 COMESA member states at this year’s Fair, is well anticipated by the SITF, as well as that additional number coming from non COMESA states. Appropriate space has been reserved for these exhibitors, under the general “The COMESA linkage is important in that the 2010 SITF presents the opportunity for Swazi businesses to network with foreign exhibitors and visitors. The businesses will also share experiences and knowledge on how to best take advantage of the preferences

in trading with other COMESA states�, says Sibusiso Mnisi, Principal " ' For congruence, this year’s SITF theme is “Facilitating Trade and Investment through Science and Technology�. The theme promotes that science and technology plays a pivotal role in modern business, facilitating trade and investment. The success of businesses today is driven by science and technology. In the expression of the theme, the event looks to have more exhibitors that are in the business of science and technology. The main topic for one of the Fair’s Business Seminars is: Science and Technology. This will bring together small and big players in the science and technology industry to share knowledge and solutions. Projects like the forthcoming forward thinking Science and Technology Park, and others, are well placed at this year’s Fair. Local businesses are encouraged to maximize participation in the event by being well prepared. Information,

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services and products that they aim to exhibit must be on point. Where information dissemination is the target, the relevant material must be well presented and available; where it is to provide a service, the skilled personnel and tools to perform such service must be of an acceptable standard; and if it is product sales, the right sales leads generation plan must be in place, and the product must be available, and lastly, where money transactions are involved, be prepared. The exhibition rates and booking arrangements for the 2010 SITF are for Prime, Sub-prime and Basic Stands at E550/m2, E525/m2, and E500/m2, respectively. Application forms are completed and stands allotted when the required fee is paid. Exhibitors and visitors must look out for the business seminars. These have been a successful addition to the program of the SIFT. Speakers are selected to give lectures to the players of a particular industry, and have seen good attendance since introduction.

C O M E S A INVESTMENT DEVELOPMENT PROGRAM OVERVIEW As Swaziland anticipates the ) !"% ' 3 '' " ! ) "% ' '' "$Q ` q "' " ?' " ?! ! ' 6 " *! ? " ? "% "% ! " ) "% therefore, the role that can be played and the opportunities that exist for exploitation and development. Beyond _? "% ) "% ' !6 " ! " * ! ! ' " conducive to free trade and investment, 3 ! "% '? !" ) ! "! " ! [ ! )$ the productive base of the COMESA economy as the basis for durable ' ! "% '? " " "% * ' !6 " ? ^ ! ! " " {" !' ! "% ?' "[ ? " | domestic resources must contribute to % ' ?! " "$^ COMESA also recognises that, in order to enhance productivity and quality of goods in the region, it cannot continue to rely solely on the ‘comparative advantage’ of low labour wages. It must invest in the development of human resources and technology. A key strategy in the pursuit of these goals is the development and facilitation of the private sector. The focus of the investment development thrust will be the principal sectors of industry, agriculture, livestock, mediation, insurance, tourism, human resource and other social infrastructure development. The strategy for programme and co-ordination of investment opportunities in all these sectors, promotion of higher productivity in agriculture and industry through training and collaborating programs, development of a favourable investment environment, direct support to businesses through market development programs, and programs to mainstream gender. PROGRAMME PRIORITIES Industry: Industrialisation is the driving force in the development process. Since independence, many governments in Africa have taken industry as the main vehicle for diversifying their economies, generating jobs and reducing dependence on primary production and exports. Unfortunately, the share of industry in GDP for Africa has declined over the

period 1980 to 1997, consistent with the decline in per capita income over this period. As expected, the liberalised policies led to a contraction of manufacturing output, particularly that part of it which had been heavily protected. However, such a reallocation of resources should be a source of growth for the economy. Thus it remains true that, in the longer term, it would be expected that the manufacturing share in GDP should grow. Nonetheless, the concern expressed regarding deindustrialisation in a number of COMESA countries is related to the fact that these shifts out of manufacturing will not be easily reversed. The key strategies for developing a strong, balanced and competitive industrial sector in COMESA are the following: Promotion of industrial co-operation so as facilitate technology transfer and exploitation of complementarities based on the principles of market sharing and resource pooling; Capacity building in entrepreneurial, business management and other technical skills targeted at micro, small and medium enterprises (SMMEs); Policy reform aimed at supporting SMMEs ‡ Implementing programmes that promote industrial balance as a way of narrowing disparities in industrial development. The regional investment agency that to be established will assist to promote COMESA as a Common Investment Area (CIA); and Private sector support, including programs to mainstream gender. ! the following sub-sectors: Metallurgical Industries, Engineering Industry, Pharmaceutical Industry, Building Materials Industry, Chemical and Fertiliser Industries, and Agro-Industry.

into production, inappropriate agricultural technology, environmental degradation, unfavourable land-use and land tenure policies, periodic drought, political instability and wars, and an unfavourable external economic environment. The twin challenges for COMESA is how to assure food security through sustainable increase in overall agricultural production, and how to stimulate a strong and dynamic agriculture-industry link. The core of COMESA’s strategy for the agricultural sector is intended to address these two challenges. COMESA already has an agricultural strategy which was developed through a broad-based consultative process. In broad outline, the strategy stresses the importance of cooperation and co-ordination of regional agricultural policy, food security, marketing, research and development, plant and animal disease and pest control, training, irrigation development, and exploitation of marine and forestry resources. The COMESA Strategy recognises the need for a holistic approach that embraces the four “I’s� of agricultural-development, namely: Incentives, Inputs, Institutions and Infrastructure. Future policies should concentrate on giving farmers greater incentives to produce surplus for urban markets through strategic regulation of the agricultural market; research into lower production costs; improvements in marketing channels and the development Agriculture: This is the backbone of processing technologies to make local of most economies of COMESA Member staples more attractive to consumers. inputs, priorities include States and plays a key role in their industrial Regards improvements in credit availability at development and trade development. In 1997, agriculture accounted for 24% reasonable interest rates, and input of COMESA’s gross domestic product marketing, with particular attention to the (GDP), employed 70% of its labour force, needs of women. Greater stress than in the and made up for 28% of its exports. In past will be given to simple mechanisation &'^ !# to overcome seasonal labour supply are much higher. Agriculture is also a bottlenecks and enhance productivity. major contributor - more than 50% - of More practical, better focused institutional raw materials for industry. The past three reforms, including land reform, and decades have, however, seen a slow rise expansion of training, research and in agricultural production in the COMESA extension services aimed at empowering sub-region. This slow rise has been on the small scale farmer will form part of average 1.9 per cent per year and has the overall policy reform that would be since been decreasing, while population needed. has been growing. The per capita dietary In order to improve access by farmers to energy supply (DES) dropped by 2 per cent markets, as well as promote intra-COMESA between 1979 and 1997 and continues to trade and the transport of foods and drop. In deed, 15 out of all COMESA States goods at reasonable cost, development have DES levels below the average for of infrastructure will be critical. Of critical importance is the construction and Africa. The decline in agricultural growth maintenance of rural access roads and has been attributed to, among others, the storage facilities. In the short to medium term, slow rate at which new land is brought

12

can produce both milk and meat, have to be considered. Value addition to products such as milk through processing will greatly enhance livestock productivity and earned income in the COMESA sub-region. Irrigation Development: F o r the past three decades food production in the COMESA sub-region has grown at 1.4 % per year on average while population growth has averaged 3 percent, thus

Increasing demand for food and the consequent population pressure on arable the emphasis in agriculture will to be Another area of focus will be the land is made worse by the continuing on; Adoption and implementation of promotion of production, processing, and environmental degradation, particularly the COMESA Agricultural Strategy; } Harmonisation of sanitary and products based on cultured tilapia, shrimp food aid is increasing at 4% and 7%, phytosanitary, health and safety as well as captured Nile perch, tuna and respectively, per annum since 1974. For the above reasons, it is now widely regulations; Promotion of free trade sardines. acknowledged that irrigation has an in agricultural products; Forestry Development with emphasis on enhancing Livestock Development: T h e important role to play in expanding food trade in forestry products; Human livestock sector in the COMESA sub- and agricultural production and thus close resource development and capacity region plays a very important role in terms the food gap. utilisation; Promotion of agro-industries; of providing livestock commodity outputs The total land under irrigation in the and Technical support including sharing like meat, milk, eggs, wool, hides, skins, COMESA sub-region is estimated to be of best practices in the production and manure and traction. The livestock share about 5 million hectares or 5.5 percent marketing of value-added products. of agricultural output is quite high in some of the total cultivated area. However, COMESA member States ranging from 3% the potential for irrigation expansion Fisheries: $ to 45%. The value of livestock production remains vast. To realise the expanded products are important commodities in the in 1988 as calculated by the USDA in role for irrigation in the COMESA subregion as sources of high quality protein, 1990 for some 15 COMESA countries was region, it will be necessary to address employment and income particularly in US $6.7 billion out of US$11.8 billion for the problems and constraints facing the sub-sector. In this respect, the major the rural areas. Some COMESA member 41 sub-Saharan African countries. * The annual average growth rate of issues that require attention are: Water ruminants has slowed down to around development; Development of policies at home and income generation through 1.2 percent as compared to between to promote irrigation investment and exports. With improved air transport links 1961/63 to 1986/88 when annual average ‡ & there has been a substantial development growth rate was 1.6 percent. Poultry technological gap through capacity institutional restructuring, * and pigs grew much faster, but lack of building, returns to a number of COMESA countries. feed is checking this growth. The current research, extension and training. { productivity of the livestock sector is Tourism is one of the characterised by low yields of both meat Tourism: production and promote intra- and extra- and milk. Other by-products such as fastest growing industries in the world &'^ !# hides and skins are equally affected. The today. Globally, tourism has grown to be COMESA will pursue the potential for increasing the productivity one of the largest contributors to national establishment of a Common Marine of the livestock sector within the COMESA economies, and its contribution is still on Fisheries Investment and Management sub-region is tremendous. The number # Policy. The objective of such a common one factor is to increase feed quality foreign exchange earnings, the Tourism policy is to enable member States to and availability, as nutrition is the major Sector is estimated to have earned more administer and manage their marine limiting factor in livestock productivity. than 30 percent of total world exports of * The number two factor is the containment * of major livestock diseases and pests. And a positive and encouraging trend for this

the number three factor is the change of important sector. in the Exclusive Economic Zone (EEZ). The attitude by mainly the small-holder or Tourism in COMESA has the potential for substantial growth. Underlying this { peasant farmers in livestock care. will be great in terms of food security, The COMESA strategy for potential are the wilderness experience employment and income generation in increasing the productivity of livestock and the wildlife resources of the region the long run. COMESA will also address is to explore different agro-ecological (these include wildlife, a rich variety of the problem of lack of appropriate quality / wilderness areas ranging from tropical assurance arrangements. The future for production system and the rearing of forests to empty deserts, natural wonders * # of the world, long sandy beaches, scenic seriously threatened by new regulation zones where mixed agriculture is possible mountain ranges and plentiful sunshine). being progressively imposed by the major have the highest potential. Within each In order to maximise returns from the importing countries. These countries only agro-ecological zone elements of animal tourism industry, a major source of foreign permit importation from countries or nutrition, animal health, feed resource exchange, there is need to undertake companies that operate quality assurance management and genetic upgrading have a major policy review of the tourism systems, based on the principles of the to be considered in order to realise the Hazard Analysis Critical Control Point increased productivity. Emphases on small INVESTMENT OVERVIEW CONT ON PG 25 (HACCP). ruminants such as goats and sheep, which

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BUSINESS LEADER PROFILE

FAMILY BUSINESS

THE BEGINNINGS

economic growth, it often comes across as though economic development is the sole-preserve of large institutional players and publicly listed multi-nationals. However the world’s largest and most resilient economies are built on small and medium sized enterprises - many of these are family businesses; whereas their range, size and character, out-put and methodology may differ, yet they are similar in one sense: they are owned and managed by the families. One of Swaziland’s most notable corporations; Dups Holdings is one such family business. In the process of researching the “Doing Business in Swaziland theme� we went for a chat with those who are actually in the industry.

One of the things we soon discover is that, she didn’t just get the executive position because she is a family member, spouse or by being just available but that she has been part and parcel of building the corporation. The insurance products which are the rapid growth part of the corporation are but a part of the Group, which she has managed and grown from inception. Indeed, she didn’t } her husband had very different plans when they met while studying at the University of Swaziland many years back. She was studying for a BSC while he had aspirations of becoming an architect. After college, she had set her sights on returning overseas, where she had essentially grown up, with her family working in Foreign Service, in North America; tragedy however intervened. The death of Philip’s mother meant he had to give up his plans and take over the business. It is normal for family to intervene, temporarily and then resume their own plans, but realities on the ground swiftly scuppered any such short term solution. “When we came in we found the company was in the red and there were many group operations that needed to be rescued!� Notes Nelisiwe. The turn around would take +

Nelisiwe De Sousa, the new CEO of Dups Holdings, sat down with Silungele Business Magazine, for a chat about doing business in Swaziland, the current economic climate and the evolution of the Dups Brand: The Company is owned and managed by their family. Her husband, Philip De Sousa, long time CEO of the group, has graduated to Executive Chairman, while she moved up from being General Manager. When we meet in the Dups Boardroom, her voice is somewhat hoarse: “....from attending World Cup matches� Not to mention blowing Vuvuzelas! She notes that she has totally enjoyed the soccer-festive scene. While she had plans to attend the next match, apparently he ticket value has led it to being part of an amicable exchange deal. So her husband will go with a friend to the game and the trade-off is that she and the friend’s wife can go on a shopping expedition: a compromise she seems happy with. This little scenario underlines the dynamic nature of family business, life and work run on parallel tracks.

CORPORATE HEADQUARTERS Their new Headquarters, Dups Mall, based in the center of Manzini took a long time to achieve. This building, best described as elegant and well-appointed, bares the hallmarks of Phillip’s aesthetic conceptualization skills. His background and training allowed him to have a very handson role in the project, so that the architects executed the {  6

6

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“The bank loans were approved when construction had already reached the second level.� That said, the original plan was to have three levels. “But then we consulted and 6 than start a new expansion in the future,� noted Nelisiwe. “So the building now has a 20 to 30 year working horizon,� she added. It caters to most of the groups needs and notes the challenges of working in the Swaziland market-place, in which even infrastructure is not always up to scratch.  $ ` mortuary. “It is an up to date facility with the capacity to Š 6 vehicle bay, and the crematorium. At ground level, (level 2) there is an in-house chapel, a products and services show-room, reception and insurance unit. While at the

*

group related services. The Fourth level will soon be in BRAND INNOVATION & BASICS “Dups is one of the oldest corporate brands in Swaziland, we’ve been around for almost 60 years,� points out the CEO, “however most people are familiar with the Funeral Home Service.� She then tells a story to illustrate this: “When people refer to a funeral home, they call it a le-Dups.� This strong branding however means that even though there are many other activities in the Group, this business is the prominent one in the public perception. “We have a few other operations within the group: a real-estate and property business; the insurance services; a kitchen installation unit; as well as the African pharmaceutical unit: Dups Muti. “King Sobhuza II gave an award to Mrs. Duplessis for setting it up. They receive a lot 4 ^

Œ‘’ the local population use or access traditional/alternative medicine. Today the department that is expanding fast is the insurance. This was another business innovation, and it is where Nelisiwe cut her teeth. As the other businesses began to stabilize, it became increasingly clear that, with the rising death-toll which spiked dramatically in the late 1990’s, many families were being drained of scant resources. Where-as families were traditionally used to servicing only one family member’s passing-on over long periods, the dramatic impact of HIV/AIDS, meant that

the extended family in a year. The costs, in a cash-based society, became prohibitive. In listening to client needs, they decided to develop simple funeral insurance plans.

from investment insurance, of which everyone was very familiar. There was a misconception about the product. It had to be explained that this was like leasing rights to a service, in the same way, that you can live in a rented apartment, while not owning it. If you stop paying, the service falls away.� The social climate of above average mortality-rate, as well as customer understanding led to the product taking off and many families being spared the burden of sudden costs in the event of a tragedy. In time, new innovations have come in, such as the family support programs. The de-regulation of the industry has opened up many local opportunities in insurance. Dups Insurance found synergies with a large insurer, the Liberty Life Group. ACADEMIC LIFE As usual, most people do not actually work in what they studied. One of Nelisiwe’s Majors was in Geology, basically the study of rocks, on which she points out that “Swaziland has some of the oldest rocks in the world.� She then went into the teaching profession. As an additional activity, she set-up a special extra-curricular study groups to teach children. It was while she was teaching, however that she got roped into the company to help in the corporate turn around. Over the years she has added various refresher courses, workshops as well as on the job experiential learning. Most recently however, she has started an Advanced Management Course at IDM in Kwaluseni. “This has been a huge eye-opener.� She said, “I’ve always been the boss, because I virtually had to manage the insurance unit from scratch.� However the course is attended by other executive managers, the course work has forced her

†# across; particularly because the subject of death is taboo within our society.â€? Eventually it took nearly three years of an uphill battling to reach a point of buy-in. “I needed to educate people about insurance‌ based on the idea of regular payment of subscriptions; funeral insurance differs

15

to become a better listener. She is being forced to learn other management styles from her peers. The interaction with these peers from various disciplines is as important as the academic component.

and you use your methodology. The hardest thing for me though, is delegating. My husband has a very conservative, somewhat traditional style of management - where he can delegate, ultimately though this means we compliment each other.”

DOUBLE SHIFT

What’s the difference between being CEO and GM? We ask. Without hesitation she notes: “Nothing… just the title!” And what about a massive pay rise? “Not really… but I was given an executive sedan as a perk” And a nice one it is too, which makes it all worthwhile. At the most fundamental level she is inspired by God, good people and herself… “No one told me I could achieve; I just went out and did it.”

“I have children in the ages Seventeen, Fourteen, Eight and Five, so I know all the latest music, dances and teenscene. I also know about the best crèche’s. The challenge of being a family business is that, when you’re at work, you have one set of functions, but when you get home, you have another.” In reality, the second shift begins when you knock off, although there is never really a clear separation of one life from another, they are constantly interacting. “I have a profound respect for every working woman, because they have to put in double time. If you can to this well, then I think that equals success. There will be compromises, obviously…” With regards to women’s leadership, she says: “Women’s leadership should not be about demotivating men!” When it comes to achieving anything: “I believe that if you don’t limit yourself, then inequalities affect you less. Of course there are differences between men and women….”

CORPORATE VISION The local business environment has not made this journey easy. “Although today, we may seem to be successful by people on the outside, yet, we are constantly in the process of trying to reach our own goals and targets.” “We have many goals. Thankfully at the moment, we are actually ahead of target. As a result, we’ve begun to renovate the fourth level for operations on new developments, which we had not thought would be needed for a while.” With regards to the future, we are trying to avoid limiting ourselves through a closed mind-set.” The Swazi market can often have many obstacles, “… so the key is to be patient.” Obviously the key constraint with the banks is that they are traditional banks and not venture capital organizations. I often think that banks should have a more entrepreneurial approach, so that they can understand the challenges faced by business people trying to grow an enterprise. She elucidates that “Today we use all the banks, and have good relations with them all. We make a point of giving the advance know-how, of all our plans.” So what’s next for the corporation? We ask. With a rye smile she says: “Watch this space!!!”

With regards to the children, will they be inducted into the family business? “We’ll let them decide, but as a result, during holidays, they can work in one of the Group’s companies to familiarize themselves with operations. If they do come into the company, then it has to be from the basic level, working upwards.” With regards to personal life and motivation, Nelisiwe says: “Change begins with me!” This is important particularly when it comes to things like management style, which she explains as: “Proactive. Everyone has a style of doing things, I don’t believe anyone should do something they don’t want to. So I give the guide-lines

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SPECIAL SERIES: DOING BUSINESS IN SD TEN REASONS FOR DOING BUSINESS IN SWAZILAND A special report on doing business in Swaziland established ten reasons for doing business in the kingdom based on feedback from leading organisations and decision makers. In his new year speech, the country’s Prime Minister, Dr. Barnabas Dlamini re ” / environment for investments. Swaziland has positioned itself as an export oriented economy due to a small domestic market, which is expanded by strategic market access agreements that the country has entered into. Swaziland is fondly referred to as the Switzerland of Africa, a tag that sits well with a country that boasts one of the best infrastructures in Africa. To date the country plays host to a number of multinational corporations like Coca Cola Concentrate factory, YKK Africa, Cadbury, to name just a few. Swaziland is also canning fruits for major retailers in Europe, US and UK like Delmont, Marks and Spencer and Tesco amongst others. Indeed we are also Top 5 low cost producer of sugar in the world. So the country has a comparative advantage in the ago-industries, further anchored by adequate support infrastructure. The ten reasons for doing business in Swaziland are as follows: 1.

2.

3.

!

" # $ % &

#' ($) # *

4. + and stable electricity. 5.

, - , ! - 6. '

7.

/

! ! 0 )0 # ($) # # 0

8.

9 : # " ! ; <

9.

/ ! ! institutional support.

10. )

Although respondents differed in their lists, these points noted above were the top ten most frequently highlighted by those surveyed across the economy – done independently by Silungele Business Magazine.

17

SIPA: Doing Business in Swaziland

* consultations within and outside government structures and with relevant agencies and stakeholders is necessary.

)! " ) ! ' ? ! " ) "% ! ) ! ! " "' " | ^ % ! ) > Investment Promotion Authority (SIPA) is in line with world * " ?! " "% * '$^ % "% ! "$ % ! "% "% ! " " 6 " ! "% '$ *$ | ? $[ ? 6 ) "% "!$> "' " ? opportunities, to attract and maintain investors, local and " ! " ^ ? !" ) "% > ~ ? ? !" ? " " "% "!$Q ! ) ! " ! " " * [ " identify country competency.

% " ?? !" ! * ? $ *$ "% ! " 6 % ! "% ? * ?! " " ! '?! "% * economic environment?

How does Swaziland intend to improve the investment ' " [ ! ? " ) % ?? !" " % % %" in the Investor Road Map?

% " ! "% 6 $ ! ?! ! "$ ! "% "' " ?? !" "$ " ! " # *$ " % " _" " ! "% * pursued by the authority?

With respect to the challenges and opportunities highlighted in the Investor Road Map (IRM), in order to improve the investment climate, Swaziland seeks to address three main areas impacting on investment; these are: transparency, reducing the number of procedures, and shortening processing times.

• tourism, manufacturing (including assembly and processing), agriculture and agri-business, forestry and timber, and international services sectors. Albeit more high labour absorbing investments would be ideal, SIPA works to proactively attract high value investments, which have the capacity to reward meaningfully, hence effective economic growth. Currently, about 80% of SIPA’s foreign direct investment promotional efforts are

* the existing preferential market access agreements. These are accessed through print and electronic media, embassies, trade missions, and conferences; and sometimes referrals by already local investors, the corporate ambassadors.

In the quest to improve the investment climate in Swaziland, an audit of the IRM was conducted where several recommendations # & !

was appointed to fast track the implementation of the recommendations, also using the World Bank’s Ease of doing Business report. The committee which consists of Ministers of Agriculture, Finance, Economic Planning and Development, and Commerce Industry and Trade, is tasked to create at least 10000 jobs by end 2010 along side the improvement in the Investment climate. Through consultations with Government Ministries and departments and other crucial stakeholders, testing and improving the effectiveness of legislation and policies, and creation of special working groups, the committee is required to assist the Swaziland Investment Promotion Authority (SIPA) in luring investors into Swaziland. A work plan has thus been developed through which the corrections are expected to be rolled out. The changes required in the IRM include making public the requirements for registering and licensing of a business, reducing procedures and timelines for the same and providing legislative framework to the businesses. As such the advertising period for trade license application is being reduced from 21 to 7 days. To

18

Other stakeholders in the public and private sector can also implement the recommendations from the IRM and where necessary comply with adjustments in order to improve the economic environment. Close interaction with SIPA, Government ministries, departments, and the civil society would improve communication and synchronize operations towards any reforms to be made in the country.

What are the anticipated returns in wealth and employment creation for the Swazi population in these areas? The existence of preferential trade arrangements represents a key factor in Swaziland’s external competitiveness. The Swazi Union (EU) through sugar exports to the region. Sugar is exported to the EU under two preferential agreements, the Sugar Protocol and the Special Preference Sugar, at prices that are more than three times higher than those in unprotected sugar markets. Swaziland’s membership to the Southern Africa Customs Union (SACU) ensures duty-free movement of goods within this Customs Union. Also, as part of the Southern Africa Development Community (SADC), Swaziland’s exports reach some 200 million people. Swaziland’s

membership to the Common Market for Eastern and Southern Africa (COMESA) provides an additional market potential with a combined total of approximately 450 million people. Further, the new yet interim Economic Partnership Agreement (EPA) offers Swaziland’s exports duty free quota free to the EU markets. The SACU - European Free Trade Area (EFTA) Agreement also assures Swazi products low tariff access to the EFTA market. { # Growth Opportunity Act (AGOA) enabling duty-free exportation of locally produced products to the United States of America markets. Swaziland also has preferential agreements with the US under the Generalized System of Preferences (GSP) which enables preferential entry of her output into the US markets.

% " "%! "  ! 6 ! ?! " " "% '$ "% short to medium term that may hamper investment? How are "% " * ' " " ‚

Some threats/risks presented to the Swazi economy that may hamper investment include: the small domestic market, making Swaziland an unattractive market; reduced market preferences as a result of changes in existing market access agreements; as well as stagnant and recessive economic growth. These can be mitigated by attracting export oriented investments in light of Swaziland’s small domestic market; motivating innovation and Invention in local investors; providing easy access to business } credit; and providing effective mentorship to existing and new the country’s production sector, upgrade skills through imports of SMEs. Linking foreign investments with domestic investments can also help in uplifting local businesses through supply agreements, high-tech investments, and increase employment. technology transfer and capacity building thus increasing the What multi-literal relations exist for the Swazi economy, standard of living and reducing local business failure. ?! " % " ?? !" " [ "% " "% ! ) ! % * * " ? " ) ! "% ) !"% ' 3 business in Swaziland? Summit and beyond? Other multilateral agreements to which Swaziland is party to the SACU-MECASOUR agreement. SACU-India agreement is under The COMESA Summit will bring together private sector within way to increase trade between the two economic zones. Double COMESA to discuss challenges and opportunities in as far as taxation agreements also exist between Swaziland and Mauritius, intra COMESA Trade and Investments are concerned. The Swazi South Africa, Taiwan and the United Kingdom. These encourage business can best position itself by preparing themselves for networking with other businesses and even taking advantage more goods trade than investment. of any opportunities of business that may arise. Opportunities How does Swaziland maximize her returns from such relations? include joint ventures, partnerships, agencies, representatives, and investment and trading deals. At the moment, there is limited use of these market arrangements due to the size of the country’s production sector. Although there $ $ ) *! ) ?! # ) " ! " "' " ' *$[ are a number of exporting companies, more than 80% of her namely, PETERSTAW AQUA (PTY) Ltd and BIDVEST MNC in the exports are destined to South Africa.The existence of trade support "!$[ ? % % %" "% 6 $ "!$ ?! ? " institutions in Swaziland avails the right structures to motivate ??! " *$ "% " ! [ ' "! " %$ " ' 6 businesses to access all available markets. There is support for economic sense to invest in Swaziland. What they came all business sizes from a business idea to large company, The 6 ) ! % " "% $ ) ‚ Small Medium enterprises (SMEs) and are incubated and natured through the Small Enterprise Development Company (SEDCO), Some key value country propositions appreciated by recent SIPA is there as well to give support to the same up to the large investors include mainly the top ten reasons for doing business scale level. The two are anchored by dedicated departments in in Swaziland. The duty-free market access to South Africa as the Ministry of Commerce, Industry and Trade which include the Swaziland is member of SACU is another reason for other Industry Department, Trade Promotion Unit (TPU), SME Unit, investments in the country and this therefore serves as an Licensing Department and the Registrar of Companies, among opportunity to take advantage of the relations that the country has. The pace of decision making, the quality of the vocational others. institutions, the excellent infrastructure and market access Financing institutions such as commercial banks, which through to Africa, Europe, US and many other regions also contributed the Central Bank can support both small scale business and the to the recent favorable investment decisions. A good support exports sector, the Swaziland Development Finance Corporation from the concerned ministries in improving the investment (FINCORP), the Swaziland Development and Savings Bank climate contributes greatly to the success of most investments. (Swazi Bank) are also geared to assist businesses in their day-

'

investors and Swaziland offers options of road, rail, as well as sea most of which are non banking in nature are on the side to assist by virtue of her proximity to the Richards Bay and Maputo ports.

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economic development, these being, importantly, the agribusiness !^^

– ancillary services attached to this sector which are SMMEs. This

of the agricultural sector. Tangible evidence in the upliftment of rural communities has also been seen through the empowerment

{ of upgrading of rural homes, ability to run businesses, and the creation of wealth and employment. Swaziland’s rich natural and cultural heritage, celebrated through peace and stability, and leading traditional African ceremonies and practices, presents untapped opportunities in the tourism " + to go and unwind, and Swaziland is that destination. The major challenges to accelerated economic development and exploitation of these opportunities presented is attributable to the + # result entrepreneurs have a challenge in packaging their business ventures for successful funding.

DOING BUSINESS IN SWAZILAND WITH SWAZIBANK

The bank’s involvement in these sectors has certainly brought about upliftment to the rural areas as well as created employment. These communities have learnt new skills particularly in sugarcane farming and general business discipline, with the positives realized from the resultant sense of ownership. This has contributed to poverty reduction in some of the rural areas.

The bank continues to work on its internal processes and customer service standards in an effort to improving turnaround The challenge of maintaining a sound investment environment technology to provide customer tailored solutions more speedily for sustained economic development lies with all key sectors and explore ways in which service delivery can be done in a more Accompanying these initiatives, SwaziBank strives to ensure that needing forward cover to meet demand, recapitalization or at it keeps its human resources motivated and strongly branded through internal personnel welfare and development programmes. While this is important for the institution it also contributes in improvement of the country’s investment climate is explored.

Established in 1965 as the Swaziland Development and Savings services sector. } ! / }

supporting local Swazi businesses, by providing locally relevant According to the bank the process of improving the enabling products and support. The bank caters for all sizes of businesses, economic environment starts at Government level, by formulating from the sole trader, farmer, farming association, to medium and implementing enabling investment policies. Creating an businesses and large corporate, and of course the personal sector. investor friendly environment through; investment incentives,

”

and other related business licenses as well as tax incentives. the economy, SwaziBank has also opened branches in all the key Government departments need to start operating like private areas across the kingdom and continues to assess the needs of the sector entities, a major paradigm shift is required so that these processes move in-tandem. The Ministry of Trade, Ministry of various communities. Home Affairs, Ministry of Finance, Ministry of Economic Planning, “The Bank responded positively, but cautiously to demand for Ministry of Education, etc need to understand how they impact credit by the various sectors of the Swaziland economy as credit criteria was tightened by other commercial institutions. This resulted in loans and advances growth of 21.9% to record E1, 205 Government needs to establish a few areas which Swaziland can billion. Strict lending criteria were applied as well as aggressive be known to be ‘Swaziland’s Key Strengths,’ which can be used to monitoring of collections and recoveries to minimize any market an Invest in Swaziland programme. Examples include good 6 soils, Maguga and LUSIP irrigation schemes, tourist attractions, decreasing from E9, 804mln in 2009 to E6, 803mln in 2010. Part strong culture, etc. of the Bank’s risk management strategy was to diversify the loan book as much as possible, whilst ensuring that the major sectors Telecommunication is also key for businesses, as well as power of the economy are incorporated,� the bank’s Managing Director, supply, roads, air travel and the availability of skilled labour. The Stanley Matsebula is quoted in reference to the bank’s 2009/2010 country needs to drive and develop the skills that are required by the private sector. This means Government needs to be forward Financial Report. looking and pro-active. ! / } There is a need to develop industrial estates and business parks,

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which will provide the infrastructure required by private sector.

utmost importance for both our clients and staff. The bank also works very closely with the Central Bank of Swaziland and more recently the Anti-Corruption Unit by discharging its regulatory obligations and other areas of co-operation. However, the bank compelled by law to divulge customer information. All issues impacting client or staff integrity are followed up and appropriate action taken.

The bank realizes limitations that currently impede high rates of economic growth as advocated in the country’s National Development Strategy and by the general population’s needs and aspirations. In concurrence with other institutions, the limited new FDI is considered a major holdup to economic growth and employment creation. However, the country can still generate economic growth through supporting the SMME sector and creating enablers for the agricultural sector. There is great As the kingdom welcomes delegates from COMESA states efforts potential for growth in these areas. * ! / ” Limited investment incentives also impact on potential new relations and the resultant markets that accrue to Swazi businesses investments. Such incentives should not only focus on new from blocks such as COMESA. However, there are major enablers investors into the country but also encourage the existing for investment creation, including the peace and political stability businesses to grow. The Trade Promotion wing of Government is that prevails that can be shared with sister COMESA states. These implored to explore creative initiatives of doing this, to empower include the policy on investment in human capital development indigenous Swazis to develop sustainable business projects. which has seen an increase in Swaziland’s literacy rate as well high level of education in the general populace. This makes HIV and AIDs has had a major impact on the Swazi population. If Swazis trainable in the work place to reach the required expertise. The strong cultural roots of the Swazi Nation which have been emotional drain on the society and also impacts productivity in preserved from generation to generation are also a strong unifying the business place. factor for Swazis and this has major positives for the country and should be used to leverage for economic upliftment. # also major impediments to promoting economic growth, made The most important lesson learnt is that investors want to see worse by the limited market for the small/medium businesses quick and decisive solutions. Therefore, quick turnaround time to sell their products. Efforts must be made to ensure that in processing new bank accounts, transactions, trading-licenses, the school curriculum is re-visited to introduce the culture of etc. They also want to deal with people or institutions that know entrepreneurship and the related skills to young Swazis. This should include the promotion of practical business skills development. ^ nationals that require global or international standards and The added challenge presented by the international endemic corruption has to be met by improved corporate governance, for

! / }

and on the same footing as other international banks and to observing good reporting standards and transparency as vital ' aspects of good corporate governance. The Bank recently adopted must have international and global exposure in order to service the Association of African Development Finance Institutions these multinationals and attract them to do business in Swaziland (AADFI) Prudential Guidelines in an effort to improving its and the region. As well as understand the regulatory requirements corporate governance standards. The King I, II and III reports of the land, e.g. how to form a company, tax rates, tax incentives, 6 etc. prudential standards. — Policies and procedures have been adopted to assist the bank to / ” ‡

perform appropriate due diligence in assessing its customers and meet the needs of the business or investor. customer activities. Issues of integrity are considered to be of

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DOING BUSINESS IN SWAZILAND WITH SWAZILAND ELECTRICITY COMPANY

TIME OF USE TARIFFS – To enable better value for money through planning, Major customers have been provided with the option to choose the time-of-use-tariff. This tariff allows these customers to shift their load to off-peak hours where they can enjoy cheaper electricity.

Power utility challenges have rocked Sub-Saharan Africa and continue to impede foreign direct investment, which are largely reliant on affordable and stable supply of energy. While this may be a threat, multiple opportunities are presented as public and private institutions seek to provide this socioeconomic enabler, through investment in various programs of energy generation and distribution. This aims to increase access to both the industrial or commercial and domestic user.

POWER GENERATION AND TRANSMISSION - The Swaziland Electricity Company (SEC) operates four hydro-power stations providing at least 20% of the country’s electricity requirements. The generation is designed to minimize the cost of electricity delivery to the customer through reduction of imports during peak periods. The electricity generated is transported to the major business and population centres through the national grid in order to minimize technical losses, thus maintaining a lower tariff. The country’s investment climate through energy and technology will be maintained and improved by: Increasing local electricity generation capacity to supply the base load, thus reducing dependency from the imported electricity. Projects being considered include a thermal power station, Lower Maguduza and Ngwempisi hydro-power stations to name but a few. The recent establishment of an Energy Regulator to control the energy sector as well as tariffs within the country is also positive.

Swaziland Electricity Company (SEC), the country’s utility provider of electricity, recognises the primary role of affordable energy in creating an enabling environment for doing business and its value in the pursuit of the theme: ‘Science and Technology: Key to Sustainable Business Development.’ SEC accordingly undertakes the following key services to the economy, and these are lessons to be shared with other regional players: RURAL ELECTRIFICATION – In partnership with the Swazi government, the government of the Republic of China, the rural community, and other development partners, the rural { * out rural Swaziland with resounding success. Through this project a lot of homesteads now have access electricity at a cheaper capital price.

In an effort to contribute in regional integration and competitiveness SEC is a member of the SAPP and coowns MOTRACO regional organizations. MOTRACO owns a transmission line that cuts through the country enabling stable electricity. SAPP is an organization that promotes regional cooperation between the SADC utilities and has introduced A-Day-Ahead-Market for energy trading amongst other services provided at the SAPP Coordination Centre. It is anticipated that EXPANDED TRANSMISSION NETWORK – this will provide cheaper electricity units by allowing the trader to reliable transmission network to best serve its customers the select the cheapest electricity source. company continues to expand the electricity 400/132/66 kV transmission network. This includes the rehabilitation and upgrade Increased tariffs are possible energy threats presented to the Swazi of existing substations, e.g. the Balegane, Manzini, Magwabayi economy. Considering that SEC imports on average 85% of the substations, to name but a few, coupled with the construction country’s energy demand from EDM and ESKOM, it is therefore of new substations like the Manzini-North, Sihhoye, Ngwenya inevitable that tariff hikes imposed on SEC by these utilities II, Pine Valley and Ezulwini substations, all meant to bolster the will result in the commensurate increase in tariff by SEC to its network. This has been accompanied by Distribution Network customers, thus imposing an impact to the economy. This will strengthening through the extension and maintenance in order to inevitably encourage the development of other energy resources provide customers with a reliable power delivery system. such as solar or biomass, besides the increase of local electricity generation. SEC encourages Swazi business to establish trade PREPAID ELECTRICITY - The utility provider has successfully ties with other businesses within COMMESA to improve access introduced the contentious Prepaid Electricity System to enable to other markets in the rest of the world, anticipating that the customers to budget for their expenditure on electricity usage. This has also extended the service centres in the form of third for trade requirements, which may lead to increase in energy party vendors to areas as close to the customer as possible, with demands. 6 *

22

DOING BUSINESS IN SWAZILAND WITH FIRST NATIONAL BANK ? !" )! ' # 6 $ * ?! „ " )! "! " ! ?' " ?! ! ' [ †] ' !6 " ! ?! "" " " % "% " ) " " ! * 6 ?! " "% " ) "?! "^ % * 6 ! " $ "! " "% ' !6 " ?% * 6 % % will provide a secure, convenient and reliable delivery channel ) ! * 6 "! " ^ " [ "% * 6 ! $ % % % $ )) " 6 $ " ' * " [ business and corporate clients which facilitates local and crossborder transactions. At the recent launch of the cellphone banking service FNB Managing Director, Dave Wright said, “His Majesty King Mswati III ! / ! / world country by 2022. At FNB, we believe that from a banking perspective we are there but must ensure we continue providing world class banking solutions that will keep all Swazis at the forefront of technological advancement. It is with this in mind that we developed cellphone banking and it is a great pleasure to announce that each and every Swazi can do their banking from the convenience of their cellphones.� “No more queuing to do a transfer or driving to a bank to get a statement. All of this can now be done in the comfort of your own home, on your cellphone,� he * 6 the local banking sector institutions to creating robust and service driven systems so as to improve the socio-economic environment

is focusing on expansion initiatives that will ensure that banking services are accessible to the entire population. Such expansion initiatives include the opening of more branches in strategic areas, expansion of the ATM network and investments in innovative delivery channels. The gauntlet is passed to other stakeholders to play their supportive role in improving the enabling economic environment. Empirical evidence has demonstrated that Foreign Direct Investment (FDI) stimulates economic growth more than any other types of capital 6 ! / that promote FDI to improve the economic environment. Such programs should focus on updating legislations and business regulations which present bureaucratic obstacles to investors,

24

constant upgrading and maintenance of the country’s infrastructure and a commitment to a free market economy. In addition, the government can empower the Swazi nation by promoting projects that focus on educating the illiterate, supporting non white collar jobs and supporting subsistence farming. Importantly, the Small, Micro and Medium ™!^^ š growth area. Not only do SMMEs play a major role in creating employment opportunities but the sector also promotes a culture of entrepreneurship which is very important given the limited FDI opportunities that are available. SMMEs will play a major role in the empowerment of the Swazi nation since they enable Swazis to own a larger share of the economy and in the process create sustainable economic growth since the wealth generated typically remains in the country. There is also strong evidence suggesting that SMMEs are responsible for more job creation opportunities than any other sector in Sub Saharan Africa’s developing countries such as Kenya, Botswana and Ghana. FNB Swaziland will continue to actively support and `

directed to well performing companies within the SMME space. There will be continuous mentoring and training to ensure that such companies continue to grow and eventually graduate to become corporates. It is anticipated that Swaziland will follow the same route once the SMME framework is fully implemented. The government of Swaziland through the Ministry of Commerce and Industry has developed a national policy that will facilitate the development of SMMEs. The main objective of the policy is to expose as many Swazis as possible to real opportunities in business. The main challenge for SMME development is limited business skills and acumen which in most cases subsequently results in

+ any loans can be disbursed. Lack of collateral consistently + !^^

} economic growth are currently being impeded by increasing of HIV/AIDS and increasing unemployment and poverty. The

HIV/AIDS pandemic remains the major threat to the Swaziland economy in the short to medium term. High prevalence rates of HIV/AIDS will have a catastrophic impact on the country’s human capital. The government of Swaziland in collaboration with NGOs has developed a National Strategic Plan to combat the disease. The plan is currently being implemented and its main focus is to educate and create awareness about the disease and reduce negativity associated with the disease by society, and promoting positive behavior change. However, in respect of the endemic corruption, the banking sector is certainly poised to pull its weight. This is by playing an active role in assisting the Anti Corruption Commission, Central Bank of Swaziland and the Royal Swaziland Police by providing any information that is required for corruption investigation cases. It is imperative to note that the aforementioned bodies have to produce a relevant court order or must be authorized by legislation to obtain such information. In addition, the banking sector is in the process of adopting the King 3 corporate governance principles which are the globally accepted guidelines on corporate best practices. Internally, the bank has adopted a zero tolerance approach towards fraud which instills a culture of honesty and improves integrity and thereby contributing to stemming out corruption in the country. FNB sees the establishment of the Swaziland Investment Promotion Authority (SIPA) to promote and facilitate foreign and local investment in Swaziland was a major milestone for the local economy. To date, this initiative has resulted in large investments from companies such as Peterstow Aquapower and numerous textile companies. SIPA has been successful in setting up factory shells for investors in remote areas where such companies would otherwise not invest.

COMESA INVESTMENT OVERVIEW CONT. sector. The primary objective should be to maximise the region’s revenue earnings from tourism, the major elements of which should include a system for licensing, facilities. The regional tourism policy will aim at the promotion of joint ventures between local and foreign entrepreneurs. The regional tourism policy will also focus on the promotion of conservation practices in order to ensure that the environment is preserved. Furthermore, the composite nature of tourism makes it imperative that the Sector establishes formal links with Sectors like Transport and Communications, whose inputs the industry requires for a complete tourism product. The COMESA strategy for the tourism sector involves encouraging member States to develop a collective and co-coordinated approach to the promotion and marketing of tourism in the Common Market. To this end, member States will be encouraged to, among others, remove restrictions on the movement of tourists within the Common Market, and promote regional tourist circuits and co-ordinate the policies governing the tourism industry. COMESA will work with Member States to create the necessary regulatory and institutional framework necessary for regional promotion, development, co-ordination and supervision of the operations of the tourism industry. In addition, COMESA will work with Member States to establish a common code of ethics for private and public tour and travel operators, harmonise the professional standards of agents in the tourism and travel industry within the Common Market. Industrial and Private Sector Support: Industrial and private sector support

25

programmes are aimed at enhancing the expansion of intra-COMESA trade and industrial production. In the short to medium term, the COMESA strategy is to emphasis: Development capacity in standardisation, quality, metrology and testing (SQMT). This is being done through development of National Standards Bureau (NSB), harmonisation – * !'–#ƒ!' accreditation of NSBs, and enterprises to ISO 9000; and the establishment of an operational information centre on SQMT in each member State; Development of a robust, networked and regularly updated 6 of information between the countries; Promotion of a level investment climate through reform of the private sector policy and regulatory environment; and the Establishment and strengthening of private sector networks and linkages through support to such COMESA Organisations as ESABO, FEMCOM, and COMESAMIA. Gender Mainstreaming: In the past decade, there has been a growing acceptance of the genderfocused approach to development. The gender-focused approach to development recognises that gender is an organising principle of society that affects women and men in all activities and relationships. It emphasises equal access to resources, rights and responsibilities for both men and women and changes in men’s and women’s knowledge, attitudes and behaviour regarding roles and responsibilities at home, in the workplace and in the national and international communities. Women and men, in their different roles, have unequal access to resources of involvement and responsibility in development, and different perspectives } of these deep-seated disputes, gender focused development seeks to increase equality of opportunity and equity. COMESA recognises the need to create an environment where both sexes get equal

particular, the role that women play (and can play) as important economic actors is appreciated. Articles 154 and 155 of the Treaty recognise the importance of women as a vital link within the chain of agriculture, industry and trade. It is for this reason that the Women in Business Unit within the COMESA Secretariat was created to co-ordinate the entry of women into mainstream business. Integrating gender perspectives into the mainstream of all aspects of the work of COMESA is therefore an important goal of the COMESA Vision and Strategy into the 21st Century.

SWSC RECEIVES ISO CERTIFICATION FROM SOUTH AFRICAN BUREAU OF STANDARDS (SABS) Swaziland Water Services Corporation (SWSC) continues to contribute in making the ‘Doing business in Swaziland’ case attractive by adopting best water and sanitation management practices. Providing access to clean water for domestic and industrial use is integral in the development of the economy and this is SWSC’s responsibility.

†} we have set ourselves a benchmark by which we will measure our current and future performance toward being a world class organization,� he added. SWSC Managing Director, Peter Bhembe, applauded management and staff for all the efforts put to achieve the award. “We do it through our people!� he said, to the Recently the South African Bureau of Standards (SABS) gave enchantment of SWSC employees present during the occasion. He Swaziland Water Services Corporation (SWSC) the thumbs up further commended the support the Corporation received from for quality standard and service in respect of the Matsapha !#}!

!›!& !' Also speaking at the same occasion was Coca-Cola Swaziland Environmental Management System (ISO 14001: 2001) as well (CONCO) General Manager, Manqoba Khumalo, who congratulated as the international standard on Occupational Health and Safety the Corporation for the achievement and further expressed his Management System (OHSAS 18001:2007). delight for having a supplier (SWSC) accredited for adherence and compliance to world class systems. He further applauded " !›!& !#}! œ ^ the excellent service quality his company always receives from $ ^ SWSC as they produce a high demand product which requires a by the Corporation in nature conservation and implementing consistent supply service from SWSC. systems to ensure maximum safety in the work place. “This is jus the beginning and we will continue to work closely with SWSC The accreditation of Swaziland Water Services Corporation augers to ensure that such standards are maintained for current and future excellence in performance,� he elaborated. Makamo said the promotion of more investments in the kingdom, especially that SABS would continue to support the Corporation and make those in the food processing sector. This demonstrates efforts by regular visits to monitor its good work. key players in the economy to improving their service standards for the improvement of industry. SWSC Board Chairman, Esau Zwane said the Corporation prides

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BEEF INDUSTRY OPPORTUNITIES ABOUND

Swaziland Is Declared Foot And Mouth Disease And Virus Free "% ) "% ? ) "% African spectacle that is the 2010 FIFA ! ?[ % 3 "!$ ) ! " ! ' " ! ?! ' " "% " ) * ! " " " *$ the Veterinary Department and * " " *$ "% " # '' ) "% ! ! " ) ! ' + "% ` q it has been concluded that the country is now free of the Foot and Mouth Disease (FMD) and Virus. Hon Minister Clement Dlamini, The Minister of Agriculture, is quoted †! / international recognition for Foot and Mouth Disease freedom for the whole country. This is a milestone achievement for our country. Let me take this opportunity to congratulate our farmers, the Veterinary Department and the whole Swazi nation for this commendable milestone achievement.� This conclusion was endorsed at the recent 78th Annual General Session of the OIE held at its headquarters in Paris, France, where on the 28th May 2010 the World Assembly of Delegates adopted a resolution (Resolution No. 15:- Recognition of Foot and Mouth Disease Status of Members) which listed Swaziland as one of the members/ states recognized as FMD free where vaccination is not practiced. This recognition effectively means the FMD status of animals inside the red line is now equivalent to that of the rest of the country. This means animal movement restrictions in place should be reviewed

position is very important in the pursuit of the country’s trade opportunities in the meat industry sector presented by the kingdom’s multi-literal relations. The development of livestock production is one of COMESA’s Investment Development Program priority programmes and in this regard, the management of veterinary diseases is paramount.

It is in this regard that as the country celebrates this achievement it should not be forgotten that the FMD status of adjoining districts in our neighbouring countries has not changed. They are still high risk areas for the disease, and a threat to the Lubombo Region. In 2000, our joy was painfully short-lived as we soon had to battle with new FMD outbreaks in December 2000 and January 2001 from one of our neighbouring states. The Minister says, “We must also not forget that this painful and costly experience was brought about by carelessness of our stock farmers which should not be allowed to happen again. Every good thing comes at come with this FMD Free Status, we must all be vigilant in complying with the FMD prevention and surveillance requirements. We must report everything and anything that can create loopholes for this disease to enter our country again. Prevention is better than cure�. Therefore, whilst trading freely in animals and animal products, higher animal disease surveillance will still be maintained in the Lubombo Region. This means:x x

x

x

x

x

The fences and related Government infrastructure will not be removed but instead will be strengthened. Animals will be allowed to cross only

points, which are Lukhula, Maphiveni, Sivunga, Mananga, Mafucula. It will no longer be necessary to test animals for FMD before they are allowed to cross, however individual brand marks and ear-tags will be a prerequisite for crossing. Agricultural products such as meat, milk, manure, and all crops and plants can now cross freely. Routine searching of buses, small cars and all other vehicles will stop. The spraying of handicraft and other products of grass/plant origin such as hay and grass mats (emacansi) at crossing points will be stopped and these products will cross freely. Cross border grazing of animals is still strictly prohibited; farmers involved in

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x

this should be reported immediately. Animals that are stolen and then recovered from across any of our borders must be reported and taken to the nearest quarantine on return. For the crossing of animals and carcasses, the requisite permits must be registered/recorded at the crossing points.

The Director of Veterinary Services and farmers and the nation at large on how these will be implemented and other important risk mitigation measures. Details of these measures will be published in the Government Gazette and the media. Public awareness meetings will be conducted at Dip Tanks, Imiphakatsi and Tinkhundla Centres and through the Ministry of Agriculture’s Temfuyo Educational Radio Outreach Programme. Swazi farmers are encouraged to trade animal products. However, the success of the important and ongoing livestock * individual animal double ear tagging is the key to market access, particularly export a very important tool for animal disease prevention and/or control and is a prerequisite to international recognition of the effectiveness disease control programs. Swaziland international beef trading partners; the EU, Switzerland and Norway, will be informed of the country’s new FMD status and further implored to accept beef from the Lubombo Region. “Our farmers must be ready to produce the high quality beef required by these markets. Livestock production remains the gateway out of poverty and food insecurity, particularly for the rural communities. With the launching of the hay and fodder preparation exercise for small and large scale producers, and the slight reduction of input prices, I am sure our small and large scale feedlotters will take advantage of these lucrative international market opportunities without fail’, says the Hon. Minster.

Royal ! ) 6% ?% !? !"

Africa

Experience Swaziland Experience Africa

$ 6% ?% Contractors are Inyatsi Construction & S&B Construction

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Routes Africa Events

Routes Events: The Swaziland Civil Aviation Authority hosted a successful Routes Africa Forum, for Airline and Airport Operators, and other stakeholders, to advance African aviation and market Sikhuphe International Airport.

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Chissano; His Excellency former President Kaunda; Former ^ $ # " } how the King Sobhuza II legacy is a solid and fundamental case for Africa Thought Leadership in this 21st Century; based on Indigenous Value Based Leadership Philosophy enriched with Buntfu Principle and Values; Emotional and Spiritual Intelligence. The May 1996 speech ‘I am an African’ by His Excellency former President Thabo Mbeki inspired my interest in African Thought Leadership and the African Renaissance Initiative. Mr Mbeki’s critical questions of whom were we and where we are going probed my own thoughts as an African woman coming from the Kingdom of Swaziland. Recently on May 27th 2010 at his annual Africa Day Lecture former President Mbeki stated thus: ‘The African Renaissance Movement of which I speak should indeed seek to inspire the millions of the African masses to feel a birth in themselves, of another person, a true creator, a Promethean carrier of a new civilization; and together we must ^ ” � ~XQX year of my crusade in disseminating the King Sobhuza II legacy through ‘Akusiko Kwami Kwebantfu - unearthing King Sobhuza II’s Philosophy’ for readers to be inspired to experience a rebirth within them, in their private space. The late King Sobhuza II was a scholarly hence his speeches were rich in knowledge on International and Africa trends; this was his basis for nation building pillars of United in Our Diversity and Humanitarian. United in our Diversity is in the context of unifying a divided nation after independence; as the country had experience racial tensions during the colonial era. In hindsight our legendary leader was very prudent on ensuring that the importation of goods and services from South Africa does not result in the importation of the apartheid system into our country. King Sobhuza II invested time and effort dispelling stereotypes between blacks and whites whilst ensuring that it was clearly understood and appreciated that racism has no political or social space in the Kingdom. Our legend imparted the wisdom of the piano lesson and how to enjoy the melody of the piano one must play both black and white keys; and this same principle applies in developing a nation united in its diversity.

CELEBRATING THE PHILOSOPHICAL LEGACY OF KING SOBHUZA II - By Prophet LaNdwandwe

| ! / ‚ 6 enduring moment when Swaziland became a member of the United Nations; symptomatic of his humanitarian passion. This legendary leader welcomed to Swaziland members of the As Swaziland hosts the 2010 COMESA Summit, it is an honour African continent as political and economic refugees as well as to share with readers of Silungele Business Magazine the professionals; as he subscribed to international togetherness and Philosophical Legacy of King Sobhuza II; our liberator from universal brotherhood. His legacy was vehemently opposed to colonialism to independence hence the founding father of the # ƒ 6 6 * ‡ Kingdom of Swaziland. Our legendary leader’s philosophy on leadership driven by ignorance and arrogance policies of ‘our way diplomacy and economic development is critical in this 21st or the highway.’ On September 1976 King Sobhuza II stated thus: Century for providing insight on how the African Renaissance ‘Swaziland believes in the equality of man and the country has Movement can drive the African Development Agenda. The late always demonstrated this as a member of the Organization of King Sobhuza II’s legacy Nation Building Pillars for Diplomacy Africa Unity and United Nations; with the hope that people will and Economic Development: United in Our Diversity and learn from us. Swaziland is greatly distressed and perturbed by Humanitarian, and Development Philosophy on Partnerships what is going on in South Africa. Swaziland has always believed and Investment Attraction provide insights on setting the stage that people should sit at a conference table, discuss and come to for African Cohesion, critical in the advancement of Regional a mutual understanding because to talk for the sake of talking can Economic Communities; African Union; and NEPAD. never help developing nations; and a new and vigorous approach to problems of peace and war are needed‌.Africa cannot unite July 2010 marks 101 birth years of the Late King Sobhuza II and because the African people lack the necessary ingredient of unity; —# a common race; a common culture; and a common language.’ Kwami Kwebantfu - unearthing King Sobhuza II’s Philosophy.’ page 246 and Page 247. During this past year I experienced the trials and tribulations whilst creating prospects and space for intellectual discourse To the late King Sobhuza II: “Economic Development and Political and dialogue on the King Sobhuza Legacy. During this journey I Independence are like Siamese twins; as achieving one without experienced moments of exultation, particularly during meetings the other does not result in independence.â€? To our legendary with accomplished leaders such as His Excellency former President leader economic development was the soul of the nation as a

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nation without wealth was ‘dead alive’ and this could only be achieved in a country that adhered to the following principles: ‡ ‡ ‡ 6 ‡ non-violence; and non-racial nation will attract investors as their priority is to identify locations with secure return on investment. His vision was focused on creating an enabling environment in order to improve the quality of life of the nation, for peace and stability to prevail, and to eliminate poverty. This in his view could only be achieved through the promotion of racial and social harmony with whites, coloureds and blacks celebrating success; as a result of their joint effort and participating in development projects as equal partners. This vision was his promise to the nation as his focus was to create Swaziland to be a guiding star for the continent; an example on sustainable development

 Â‡ ‡ 6 Buntfu, Emotional and Spiritual Intelligence with peace and stability for coexistence...page 260. King Sobhuza II, leader and benevolent monarch, was passionate about achieving national prosperity through investment attraction and partnerships; as he applied our indigenous principles of the traditional ‘game’ hunt ‘Butimba’ in articulating his analogy. The principles of the traditional hunt require a team of hunters and expert hunters to apply their techniques, procedures, processes, and most | ! / application of technical skills in hunting and skinning the ‘game’ with investment attraction; saying our development partners such as United Nations would provide the nation with technical advisors who are expert hunters. These advisors would work with local counterparts to facilitate the transfer of skills to the Swazi nation. His primary interest and focus was to see the faces of his children (the nation) when the hunters came back with the ‘game’ from the hunt. In his view the children have the ability to read the emotions of their father when he enters the homestead from a hunt: as the signs of joy, sadness, humility, or pride are always a ‡ / — ” always the source of contentment or discontentment in the eyes hunter.

The bottom line is do these development projects ‘game’ result in contentment or discontentment in the eyes of their citizens; Â

/ the ‘game’ and its developmental impact of their countries. The late King Sobhuza II used to recall with fondness his childhood story of a hunter they witnessed whilst sitting on a rock at the present day Matsapha Industrial Site. This hunter held a gun on one hand and ‘game’ on the other; they saw a bushbuck jump over the hunter and pass him at a high speed; he let go of the ‘game’ and gun to catch the bushbuck that left the hunter behind only to / ' of sitting on a rock applying our technical and analytical skills

6 come to us in dashing speed and pass us with a breeze like the bushbuck in his story.

The King Sobhuza II Legacy also has valuable lessons on the importance of partnerships or ‘Budlelwano� as critical for sustainable economic development; I quote: ‘partnerships are the only way we can succeed in development,’ ‘partnerships are key to success as you cannot achieve success on your own.’ To King Sobhuza II successful partnerships must create prosperous opportunities within the nation between the young and old; local and international experts; the nation and government; and most for partnership must be ‘Imikhombe Iyenanana;’ ‘good deeds bestow other good deeds’ as this created equitable partnerships This indigenous wisdom is clearly part the legacy we celebrate in resulting in positive impact on national development. Our the 21st &

+ 6 legendary leader used the analogy of trees to express his the hunters ‘game’ or development projects for the continent. passion for partnerships as trees bearing fruits as the harvest

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for partnerships; synonymous to organizations earning a high rate of return on investment for investor’s by suitably recognising, rewarding and awarding their to King Sobhuza II can be achieved through genuine partnerships which also go through tests such as ‘how a husband and wife do not always sleep facing each other.’ The fundamental focus must be nation building and not personal gain resulting in arrogance and conceit; which our legendary leader warned against, arguing that it attracts investors and partners with hidden agendas, resulting in further poverty and disharmony. In summary the late King Sobhuza II’s Diplomacy and Development Philosophy can be best portrayed through extracts of his Diamond Jubilee speech in September 1981 (11 months before his demise) where he stated

 Â—

6 * ‡ or going. The question is what is the cause of all this? My personal, considered opinion is that the source of it all is the nations of the world lack mutual trust. If there is no mutual trust in the international community or indeed at the interpersonal level, can we succeed in any endeavour? I am of the mind that nothing can succeed;

{ possible avenue whereby we can put our world on the correct path, namely the path of truth‌..At any point in my life, I always feel that I have no enemy; and he who regards himself as my enemy cannot succeed because I will spare no effort in getting closer and closer to him until there is a conference. Once we have discussed and I have disclosed my genuine feelings towards him; there will be no animosity at all. What you need to do is to help the one who thinks you are his enemy, not in the spirit of helping an enemy; but in the spirit of helping another human being, our brother, to see that you mean well towards him; and are interested in extending a hand of friendship. Once you win such a person over, you will have established a lasting friendship.’ In conclusion during my meeting with Former Minister $ # ^ " } ‡ that King Sobhuza II walked the talk as he had a long lasting relationship with Mr. Botha even though he vehemently opposed the Apartheid System and he openly supported the African National Congress under the leadership of Tata O.R. Tambo. When I asked Mr. Botha whether King Sobhuza II was a ‘sell out’ as there were negative demonstrations when former President Thabo Mbeki honoured him with the South Africa’s Orders of Companions of O.R. Tambo as a greater latterday African leader for his role in the non-violent removal of Colonial bondage: Mr. Botha responded thus: “King Sobhuza II never ‘sold out’ as he was a principled man who wanted education and economic development for his nationâ€?

ABOUT THE AUTHOR: Prophet LaNdwandwe author of Releasing Monkeys, Spirit of Kwandza and ‘Akusiko Kwami Kwebantfu’ Unearthing King Sobhuza II’s Philosophy

32

3 Launch

Corporate Social Responsibility

Silungele launched in May 2010 at the Royal Villas, in the Ezulwini Valley. Special Speaker for the event, was the P.S. Foreign Affairs, Mr. Clifford Mamba. Entertainment was provided by Spirits Indigenous.

33

The Times of Swaziland and First National Bank joined hands to bring a warmer winter. Supported by other Swazi companies and individuals, over 2000 blankets have been distributed country wide.

PRESERVING OF INTANGIBLE CULTURAL HERITAGE

% ! ! "% "% " ! ! '? !" " " ?! ! ) ! ) " ! ! " ^ % ' $ * # " " "% ! present or possible economic value, but also because they ! " !" ' " "% [ ! * "% $ ' 6 ) "% % * " ' "% { "!$[ "! " [ $ ) ) ^ % $ ' %" * *„ " "% " * % * "% " * _? ! [ ! "% " * " ! "% " * " ^ % " ! % ? "% $ " 6 [ "% "% ) !' ? !" ) % ! " [ "% % ! " ! ! " )) !" ! ? !" ! ! " ) ! "^ The Swaziland National Trust Commission, Museum department is in the process of collecting the country’s intangible cultural heritage. This work is done with the help of UNESCO and the Flanders’s government. Swaziland considers the importance of the intangible cultural heritage as a mainspring of cultural diversity and a guarantee of sustainable development, as underscored in the UNESCO Recommendations on the Safeguarding of Traditional Culture and Folklore of 1989, in the UNESCO Universal Declaration on Cultural Diversity of 2001, and in the Istanbul Declaration of 2002 adopted by the Third Round Table of Ministers of Culture. The term ‘cultural heritage’ has changed content in recent decades. Cultural heritage does not end with monuments and collections of objects. It also includes traditions or living expressions inherited from our ancestors and passed on to our descendents, such as oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and the universe or the knowledge and skills to produce traditional crafts.Swaziland recognizes that the processes of globalization and social transformation alongside the conditions they create for renewed dialogue among communities; also give rise, as does the phenomenon of intolerance, to grave threats of deterioration, disappearance and destruction of the intangible cultural heritage, in particular owing to a lack of resources for safeguarding such heritage.

individuals recognized as part of their cultural heritage. The intangible cultural heritage, transmitted from generation to generation, is constantly recreated by communities and groups in response to their environment, their interaction with nature and their history, and provides them with a sense of identity and continuity, thus promoting respect for cultural diversity and human creativity. While fragile, intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalization. An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages Mutual respect for other ways of life. Intangible cultural heritage: is traditional, contemporary and living at the same time. It does not only represent inherited traditions from the past but also contemporary rural and urban spaces in which diverse cultural groups take part. INCLUSIVE: We may share expressions of intangible cultural heritage that are similar to those practiced by others. Whether they are from the neighboring village, from a city on the opposite side of the world, or have been adapted by peoples who have migrated and settled in a different region, they all are intangible cultural heritage; they have been passed from generation to another, have evolved in response to their environments and they contribute to giving us a sense of identity and continuity, providing a link from our past, through the present, and into our future. Intangible cultural heritage does not give rise to questions

contributes to social cohesion, encouraging a sense of identity and responsibility which helps individuals to feel part of one or different communities and to feel part of society at large. REPRESENTATIVE: Intangible cultural heritage is not merely valued as a cultural good, on a comparative basis, for its exclusivity or its exceptional value. It thrives on its basis in communities and depends on those whose knowledge of traditions, skills and customs are passed on to the rest of the community, from generation, or to other communities

COMMUNITY BASED: Intangible cultural heritage can only be heritage when it is recognized as such by the communities, groups DEFINITION OF INTANGIBLE CULTURAL HERITAGE or individuals that create, maintain and transmit it – without The Intangible cultural heritage means the practices, their recognition, nobody else can decide for them that a given representations, expressions, knowledge, skills – as well as the expression is their heritage. instruments, objects, artifacts and cultural spaces associated therewith – that communities, groups and, in some cases, IMPORTANCE OF INTANGIBLE CULTURAL HERITAGE: The importance of intangible cultural heritage is not the cultural

34

manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from generation to the next. The social and economic value of this transmission of knowledge is relevant for minority groups and for mainstream social groups within a State, and is as important for developing States as for developed ones. SAFEGUARDING A LIVING HERITAGE Just like culture in general, intangible cultural heritage is constantly changing and evolving, and being enriched by each new generation. Many expressions and manifestations of intangible cultural heritage are under threat, endangered by globalization and cultural homogenization, and also by lack of support, appreciation and understanding. If intangible cultural heritage is not nurtured, it risks becoming lost forever, or frozen as a practice belonging to the past. Preserving this heritage and passing it on to future generations strengthens it, and keeps it alive while allowing for it to change and adapt. In order to safeguard intangible cultural heritage, we need different measures from the ones used for conserving monuments, sites and natural spaces. For intangible to be kept alive, it must remain relevant to a culture and be regularly practiced and learned within communities and between generations. Communities and groups who practice these traditions and customs everywhere in the world have their own systems for transmitting their knowledge and skills, usually dependant on word of mouth rather than written texts. Safeguarding activities must therefore always involve the communities, groups and where appropriate, individuals that bear such heritage. There is a risk that certain elements of intangible cultural heritage could die out or disappear without help, but how can we safeguard and manage a heritage that is constantly changing and part of living culture without freezing or trivializing it? Safeguarding them is about the transferring of knowledge, skills and meaning. In other words, safeguarding focuses on the processes involved in transmitting, or communicating intangible cultural heritage from generation to generation, rather than on the production of its concrete manifestations, such as dance performing, a song, a music instrument or a craft.

for safeguarding intangible cultural heritage might include identifying and documenting such heritage, research, preservation, promotion, enhancement or transmission of it – particularly through formal and non- formal education – as well as revitalizing various aspects of it. Safeguarding intangible cultural heritage is also an important source of economic development, though not necessarily through income – generating activities like tourism, which may damage living heritage. Instead, the focus should be on enhancing the functions of intangible cultural heritage within society and promoting its mainstreaming in economic policy planning in the concept of the core economy. The purpose of the convention on Intangible Cultural Heritage is to give consideration solely to such intangible cultural heritage as is compatible with existing international human rights instruments, as well as with the requirements of mutual respect among communities, groups and individuals, and of sustainable developments. MANIFESTATION AND CULTURAL HERITAGE

PRESERVATION

OF

INTANGIBLE

inter alia in the following domains: Oral traditions and expressions, including language as a vehicle of the intangible cultural heritage; Performing arts; Social practice; Knowledge and practices concerning nature and the universe; and Traditional craftsmanship. By: safeguarding intangible cultural heritage, we mean measures aimed at ensuring the viability of the intangible

research, preservation, protection, promoting, enhancement, transmission, particularly through formal and non-formal education, as well as the revitalization of the various aspects of such heritage.

SWAZILAND’S EFFORTS: Swaziland is in the process of ratifying the convention on safeguarding intangible cultural heritage. The purposes of the convention of intangible cultural heritage are: To safeguard the intangible cultural heritage; To ensure respect for the intangible cultural heritage of the communities, groups and individuals concerned; To raise awareness at local, national and international levels of the importance of the intangible cultural heritage, and of ensuring mutual appreciation thereof; and To provide for international cooperation and assistance. It is however Safeguarding means making sure that intangible cultural heritage a state party, meaning it is bound by this convention though not remains an active part of life for today’s generations that they can yet a signatory. As a state party, Swaziland is expected to take the hand on to tomorrow’s. Safeguarding measures aim at ensuring its necessary measures to ensure the safeguarding of the intangible viability, its continuous recreation and its transmission. Initiatives

35

cultural heritage in its territory. The country must identify and

present in its territory, with the participation of communities, groups and relevant non- governmental organizations. It needs

‡ part is to draw up, in a manner geared to its own situation, one or more inventories of the intangible cultural heritage present in its territory. These inventories shall be regularly and updated. Projects like the recently launched Indlamu National Project are a case in point. WHERE DO WE START? � intangible cultural heritage can also be gathered and recorded. In ! expressions and manifestations that can be considered intangible cultural heritage and making a record, or inventory, of them. These inventories may serve as basis for developing safeguarding measures for the manifestation and expressions of the intangible cultural heritage included, and described, in the inventory. The communities themselves must take part in identifying and

 decide which practices are parts of their cultural heritage. Within the framework of its safeguarding activities of the intangible cultural heritage, Swaziland shall endeavor to ensure the widest possible participation of communities, groups, and, where appropriate, individuals that create, maintain and transmit such

heritage, and to involve them actively in its management. THE ROLE OF COMMUNITIES ! / • ^ the safeguarding of this heritage. Two communities are involved in this pilot phase of the safeguarding process. These are the Malindza and Ntfonjeni communities. The local Authorities of both places were consulted and they gave us a go ahead. This means they allowed us to use their communities and they helped

^ / participants while the Ntfonjeni delegated 7participants to work on the project. These communities’ participants were taught collecting skills in a workshop at Bethel Courts, Zulwini on the 17th – 23rd May 2010. Currently these participants are working on collecting the intangible cultural heritage. They were given cameras and recorders to use as they collect. The two communities are currently working on Umtsimba (Swazi Traditional marriage ceremony). Swaziland recognize that communities, in particular indigenous communities, groups and, in some cases, individuals, play an important role in the production, safeguarding, maintenance and re-creation of the intangible cultural heritage, thus helping to enrich cultural diversity and human creativity. The preservation of intangible African cultural heritage is an important cornerstone for the African Renaissance and must be pursued vigorously.

Our Vision at the Swaziland National Trust Commission is to make the natural and cultural heritage of the Kingdom a source of pride and pleasure for the people of Swaziland as well as our international visitors.

Swaziland National Trust Commission Our Mission at the Swaziland National Trust Commission is to instill an understanding of, and appreciation for, Swaziland's natural and cultural heritage through sustainable use of resources for the pleasure and benefit of the nation. SNTC Headquaters and National Museum, P O Box 100, Lobamba, Swaziland, Tel: (+268) 416 1516 / 416 1179 / 416 1489, Fax: (+268) 415 1875, Email: info@sntc.org.sz, Web site: www.sntc.org.sz

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ABOUT THE WOMEN’S REED DANCE - By Gcebile Dlamini and Gabsile Mazibuko; National Museum the Women’s Reed Dance that takes place towards the end winter, late July, is always well anticipated made this their annual pilgrimage to uphold their traditional cultural heritage. This annual ceremony and management of good relationships among the woman folk in the Kingdom of Swaziland. However, like most Swazi traditional ceremonies, this does no ! traditional Swazi premise that the Kingdom is for all humanity under the sun. This ceremony serves an age old functional purpose of renovating the wind breakers of the Queen Mother’s palace, a furtherance of the celebration of femininity in the Swazi monarchy and society. The congregation of women during this royal function is used by the regiments to share important life skills to help advance their socio-economic impact in their families and society. This includes the sharing of handicraft skills, healthcare advocacy, intrapersonal and interpersonal problem-solving, and the development of regional relationships. The functionally intense and responsible aspect of this ceremony is concluded by exhilarating song and dance by the regiments of women. The strength of united women in celebrating their heritage is a marvel to watch as their pride is exuded through sound and motion.

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This colourful women’s ceremony runs for about chiefdoms where they are given rules and guidelines on their participation. As regiments, the women are expected to cooperate with and respect their leaders, who are appointed in each Chiefdom. These leaders comprise of both women and men, with the respective chief’s wife expected to be part of the leaders. For effective logistics management of this assembly of women, registers are kept before departure at Chiefdom level and on arrival at the Royal Palace. Emergencies that may arise at the event are better handled with the help of information in these registers. To the uninitiated the following is a brief walk through the ceremony, day-to-day, giving an impression of the proceedings. Marking the beginning of this royal duty is the women regiments’ assemble at the arena next to the royal kraal led by their leaders. This assembly includes the King’s Emakhosikati (Wives), and is presided over by the Queen Mother who gives instructions to the regiment, including the destination for the year’s cutting. On dispersal by the Queen Mother the regiments are transported to a camp site, this is at the residence of the hosting Chief, next to the location where they are to cut the reed. The hosting Chief and community cater for the well-being of the regiments. In the morning of the second day the women march to the swamp along the river where they cut the reed, singing in high spirits. Following the cutting of the reed they sing the sacred song, “Azhiye ye somandla�, as they track back to their camp site to rest. The cut

reed is placed in bundles, differentiated accordingly, in respect of its usage in the craft of making the windbreakers. The third day sees the women regiments return to the Royal Palace. Carrying their reeds shoulder high and singing the sacred song, they march to the royal kraal. This triumphant march usually enters the palace after sun set. The fourth day is used as a resting day in preparation for the delivery of the reeds to Her Majesty the Queen Mother. The program for the day includes preparation of songs, a look at various craft projects undertaken by women, life skills and healthcare advocacy. The Ludzidzini Royal Palace is a hive of activity on the the royal kraal and then proceed to march to the arena according to their grouping from chiefdoms. The grace and grandeur of femininity is reserved for the main day, as this is the day of showcasing self through style and dance. Dressed in their distinctive traditional Swazi attire and full of poise they appear in

^ { The zenith of the ceremony is when the Queen Mother then joins the regiment in song and dance. No Swazi traditional ceremony is complete without feasting The women reed dance is sure to continue the celebration of African heritage and those that participate are humbled by the display of humility and promotion of unity, left with an indelible experience to share in their life time.

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Lutsango members

Nkonyeni Golf Estate

TEN WAYS TO BUILD AND MARKET YOUR BUSINESS IMAGE

Swaziland’s Premier Golf Estate

Every action your company takes sends a marketing message and builds your brand. Use it to your advantage. Building a business image is not something invented by a public  Â” 6 ^

people know about it. Every action your company takes sends a marketing message. To begin learning how to market your business effectively, check out this list of tactics. 1. Make it look good. Creating a solid, strong physical impression lends credibility to your business and invites customers in, whether you have a store front, a brochure, or a website. 2. Create a website. A simple website is relatively inexpensive and can work wonders in terms of drawing people to your business or telling them more about who you are and what you do. 3. Create straightforward, easy-to-understand pricing. Streamline your pricing and make it clear, especially if you run a service business. Exactly how much can your customers expect to pay for which services? A pricing menu is often a good idea. 4. Encourage personal recommendations. The single best way to get new customers is through personal recommendations. Or you can consider rewarding customers for referrals. For example, a hairdresser might give a client who has referred a friend half off her next cut. 5. Maintain good employee relations. The people who work for you can be strong assets to your marketing strategy. Employees who love their jobs and believe in your business will not only display/wear/use your merchandise or services, they will also recommend you to their friends and families. 6. Use the press. It always helps to get a little PR and you don’t * a newsworthy angle on your business (for instance, your grand opening, your “story,â€? what you offer that’s different), you can write a simple press release and send it to local publications. ÂĄ 4 * ” yourself referring clients to, or have a business referring clients to you, set up an exchange. Place brochures or cards at the other ” ™ š in your place of business. 8. List creatively and widely. Unlike advertising, listing your business is usually low-cost or free, and it’s a great way to draw people to your business. Make sure to list in the obvious places, ¢ " & & some not-so-obvious places to list as well. 9. Maintain a customer database. A customer who used your business once will likely use it again (assuming that the customer had a good experience). Keep a customer database to mail or email promotions to. 10. Make a marketing plan. Draw up a marketing plan. A formal plan should outline your mission, and include an analysis of your market and your competitors, your marketing objectives, and marketing ideas: How do you intend to market your business? '

and determine how and when you’ll meet them. * –

Nkonyeni Residential Golf Estate and Luxury Retirement Village, surrounded by scenic mountains, this outstanding Golf Estate sits overlooking the Great Usutu River in 1200 hectares of gorgeous bushveld. The Estate boasts a world class championship 18 hole golf course designed by Phil Jacobs who is renowned for courses such as Leopard Creek, the Links at Fancourt, Sun City and 40 other courses worldwide. Our unrivalled Club House is situated on the banks of the Usutu River with an unforgettable 5 star restaurant, bar, conference facilities, lounges and Pro Shop. Guests can choose to stay in riverside chalets or luxury villas. Our health Spa, “Beauty @ Nkonyeniâ€?, * + Recreational gym facilities, squash court, tennis court, and two swimming pools are just some of the activities available. Nkonyeni’s Adventure Center offers the more enthusiastic exciting quad biking tours in out Private Game Reserve and Clay Pigeon shooting. Phase 1 of the property development is sold out! Phase 2 offers plots overlooking the game reserve and others sitting along some of our many stunning fairways. Our Luxury Retirement Village has an onsite clinic offering frail care. Contact one of our friendly sales team members today to book your appointment to view the available stands. Clubhouse and Restaurant – (+268) 540 0024/5 Pro Shop – (+268) 540 0023 " ! ' ž ™Â&#x;~ Œš ‘‘X €‘  –¥ (+268) 7602 6042 or property@nkonyeni.com Email – enquiries@nkonyeni.com www.nkonyeni.com

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BUSHFIRE 2010 ROCKS ~XQX }

ƒ "

Visit Swaziland Gala Evening - JNB STA : The Ministry of Tourism and the Swaziland Tourism Authority recently launched the blazing Visit Swaziland Campaign in Johannesburg featuring world acclaimed Umoja.

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The Last Man

% † ? ' *$ "% " 3 >† $ + %Q † $ + % " ? % %" " 6 " " ! ' " " "% % " "$? 6 ! 6 " % ? " mars $ ! ) * # % ?` q " " ' !" "% ) 6 )! ' Ive seen the world from an outside view " 6 6 "% 6 ) " " " # %" ) ! ! %" !6 ! " ! % ! ) ! "% ! " !! 6 ! ' % [ * " % 6 ' % [ of a painted word about to fade

%! % !6 %" )! ' "% * 6 ) '$ ' ! % %" !"% 6 6 * ) ! 6 ? ' !$ orbit,but " ' " % * " * % % forfeit "% " * " '$ ? " "% * ! ? [ 3$ ) " " !" ? [ ‡ $ "! " " [ 6 " "% !"% " % [* " " ! )! ' ! ? " [ Gravity,she said , ˆ Q" 6 ? ' [ " " $ ! %~

Advertorial

SWAZILAND SET TO MEET MILLENNIUM DEVELOPMENT GOAL (MDG) ON MALARIA. The Success of the National Malaria "! ! ! ' `]3 q !? *$ "% ! ! 'Q '' " "! " $^ ' ! ! '* !6 ' " '? [ "% "!$[ *$ "% Ministry of Health’s NMCP, faces new % " 6 $ ' ! ?! " % "% 6 * % ! " ) ! "% ' ! ?! ! ' " 6 $ " 6 % ! ^ % ! ! 'Q '' " $ "% ! ) ! " # ) !' " [ Education and Communication (IEC) as a critical component of Swaziland’s ' ! ' " "! " $ " ! "% " !! " ' ! % "% " ! " " % ) communication. In this regard, the Communication and Advocacy strategy outlines three key components: messages, audiences and channels. MESSAGES

There should be messages targeting communities and travelers on malaria preventive measures as well as other interventions introduced under a malaria elimination program (e.g. treatment). Messages should put more emphasis on the continual risk of malaria and the low immunity of the Swazi population of malaria. AUDIENCE Under the elimination campaign, communication messages no longer target pregnant women and children

the total population and travelers, owing to the fact that everyone is at risk for malaria. Furthermore, politicians, policy makers and partners are continuously educated on malaria issues so malaria remains on the public health agenda throughout the elimination programme. CHANNELS The program’s Communication and Advocacy plan explores a variety of new channels as well as proven effective avenues for communication to ensure messages are communicated to the target audiences. " ! ? " '' "

44

) "! " $

The Communication and Advocacy Plan for the program seeks to bring about community involvement and participation in malaria prevention, treatment and control through a comprehensive and sustained IEC to ensure strong engagement of all segments of Swazi society, from households to communities to local and national government. It ultimately aims at achieving behavior change among communities, particularly those at risk to practice a health-seeking behavior in as far as malaria is concerned. Advocacy is another key component that enhances the programs communication activities. Advocacy activities target politicians and policy makers, community leaders as well as strategic partners such care workers, traditional healers, church leaders and teachers. This is primarily to solicit resources and support so that malaria remains a priority and on top of the country’s national development agenda. Also, all communication messages are Knowledge, Attitudes and Practices (KAP) survey which is conducted by the program as a means of evaluating the message impact, hence our Monitoring & Evaluating component augment the Communication Plan.

Advertorial

( $ % "% # %" " ' ! Behaviour change has been a key challenge in

in the malaria prone areas still do not use nets to protect themselves from mosquito bites while others in the communities are still resisting Indoor Residual Spraying. Another challenge is that of imported cases as a result of the movement of people from high endemic areas into the country. That is why joint collaborative efforts with other states are important. While the most affected region in Swaziland is the Lubombo region because of its climatic conditions, the most vulnerable are pregnant women and children under poor are vulnerable because they cannot build themselves good structures for protection against the vector, and with the use of repellents such as mosquito coils normally promoted, these are unaffordable. Increased resolve to eliminate malaria The NMCP consistently embarks on premalaria season spraying in the areas that are malarious. A new programme of distributing nets and promoting that every person in the at-risk areas should sleep inside the nets for protection has been embarked mass media campaign and community outreach activities to mobilise and educate

communities about malaria. In a nutshell, communication and advocacy plan, as well the program has four programmatic as the Monitoring and Evaluation Plan. interventions; case management, surveillance, vector control and IEC. 3 ' ?' " / %" The program has also set up sentinel The country has already achieved sites to monitor weather patterns, the Abuja declaration targets for temperature and rainfall so as to December 2010 and looks on course to realize and respond to any changes achieving the Millennium Development that may affect malaria transmission. Goal (MDG) on malaria by 2015. Attributable to the changes in the climatic conditions, Swaziland has recently Since the beginning of the year there is received enough rains to propel malaria only one person reported to have died of transmission, albeit still under control. malaria in Swaziland. This means, therefore, that malaria should not hinder socioWhat fatalities have been economic development in the country as noted in the year to date? it has been successfully controlled over the years and the country is potentially moving Lessons Swaziland’s NMCP can towards total elimination of the disease. share with the Sub-Saharan Africa The country’s success in the control and In this regard the leisure and business possible elimination of malaria is due to Government’s political, technical and out of the country’s malaria control and management success story. ƒ the disease as opposed to entirely depending on foreign aid has been critical. Secondly, partnerships and collaborative efforts with neighbouring states in the region, those in the continent and the globe have yielded results. Lastly, putting all the documents in place has made the administration and management of the program easier strategic plan for malaria elimination, the

45

SHOW BIZ CHAT

FILM INDUSTRY IN A DEVELOPING ECONOMY (Part II)

% ? " " '? " ) "% # ' "!$ " * ! and we continue to explore this industry with one of the ?! ? " [ ! " ! '6 ]_ ' ^ + $ ? " % ' $ 6 " # '[ " [ "% !" ! [ %"^ ‰ % "% ? "$ " " # ' and TV industry? A: Swaziland is a country with a lot of artistic talent. ! & ‡ an international award winning edutainment producer from !

# !#4& › ! & ! /

and a better music score. The only country whose work was better than ours was South Africa. What we can conclude from this experiment is that in the SADC region, Swaziland is only !

#

A: Swaziland has a few talented individuals that have

+ * practitioners are self taught and not that technically strong. Such a situation can lead to productions that have poor lighting, sound, and script arrangement. ‰ % " "% ?! " " ' ) ! "% ?' " ) "% # ' "!$‚ A: Mentorship is the best approach to be adopted in the country.The few that have the technical expertise can successfully ! has worked successfully for Soul City. When they began their with the necessary technical skills, the administrators at Soul & !

# the technical aspects, which resulted in the production of short • ¢ $ $ * shows that a high quality industry can be achieved using the mentoring approach. Swaziland has already proven regionally that it is rich with artistic talent. The only thing missing is mentoring in some areas, and good management. ‰

Therefore, as far as talent is concerned, Swaziland has enough ` not just about artistic talent alone. There is a lot of technical equipment and expertise that a country needs to have in order

+ Q:

What is Swaziland’s technical capacity?

46

% " ! * * ? $ "% ?' " ) # '‚

A: There are three major barriers to the development of

$ ^ ^ • Coca-cola, and Swazi Bank often trip over themselves to sponsor traditional sectors such as soccer, without paying attention to

$

a very expensive undertaking, and this lack of funding has Investing in traditional disciplines like soccer does nothing to diversify the Swazi economy. Corporate leaders need to think of themselves as fathers who have at least four kids in their families. One kid wants to be a soccer star, the second a doctor, the third › corporate social investment or responsibility, there is a need for the corporate sector to consider the development needs of all the four kids not just the needs of the few. Diversity improves the skills base of the country, and delivers care to a much wider section of the Swazi population. $ a need to build art schools that will empower our youth with # by selling their productions to the local TV station. Infact, in many instances, the TV stations commission producers to produce content for them. In Swaziland, Swazi TV, which is the national broadcaster, does not commission local producers to provide content. And most disturbing of all, when a producer approaches Swazi TV with a product, instead of buying the content, Swazi TV orders the producer to pay the station to air his production. This is strange given that Swazi TV has a budget to buy foreign programs, but none to buy local content. The local broadcaster’s refusal to commission and purchase content, robs local producers of the biggest market they can have in

›

themselves and the industry. The solution to this problem is very simple. Swazi TV must commission and purchase local content. There is a need to review the station’s content policy to focus + 6 developmental legislation that seeks to grow the sector through local content development. As a local broadcaster, Swazi TV

47

could be the market that sustains local producers. ‰ % " * ! " )! ' "% " ' " # ' “Batjele� and “Bloodlines� A: At the moment, “Batjele� and “Bloodlines� are the two * + ! / ' problems that has inhibited the growth of the industry is perception and attitude. Swazis have always considered their own creations to be inferior and have always celebrated foreign productions. “Batjele� and “Bloodlines� are bold works that ^ + + funded by Lusweti and Soul City, with enough money made available to hire professional equipment from South Africa; to ‡ ‡

›

impact they have had. ^ therefore, when their work is reviewed it is easy to dismiss it as unworthy and inferior. My hope is that “Batjele� and “Bloodlines� will change this perception and attitude.

+

+ industry can sustain a lot of lives, and help in telling the Swazi story and the preservation of our heritage.

DISCOVER NHG

CREATIVE LICENSE WITH NANCY G – by Themba Mavuso

open minded nature and information are what helped me to get an appreciation of more important things in life, and that shows in my music because I now sing for the greater good. I now sing about things including environment, child welfare and harmony among mankind. I am opposed to war and promotion of segregatory practices.â€? Asked to describe her music melodically, the bubbly Nancy G says it as meeting point of rock and jazz and various in-betweeners. “Very earthyâ€? she went on to describe. “If it were a burger, it would have things like mushroom, lettuce, black pepper, and the bun Š 6 6 up from the local environment. “I remember that when I got back my music was often received with an hhmmm‌ strange.., kind of view’. ‘I must say though that there was also a ‘who do you think you are’ attitude at times but it never deterred me from continuing with my craft.â€? As she grew into the local environment yet not letting go of the style she was comfortable with, the reception got better.

"% % $ Q % ! "% $ > ! „ * 6 by it’s cover’ a thousand times before, you just can’t help but wonder. The same can apply to impressions of people " ) ^ " * ' ' ! " ! " % $ come across someone with whom you can never really " % " 6 ) ! " $ Q % ) $ " "% ' down, until you actually do. This for me was true with the " !6 ! 6 ` % Š ‹[q ! " ! " Nancy Ginindza, or simply Nancy G. 24 year old Nancy, who left Swaziland for England with Œ primary school (Usuthu Forest) where she took piano lessons. The same took place when she was in England and now also going into guitar until she came back to Swaziland at age 12 and studied at Waterford for only nine months before going back to England. ‘When I got back to England, I went to an all girl school and was the cool girl who got the chance to join a band from the all boys school nearby, my advantage over the other girls, being the fact that I was the only one who could play guitar, rock for that matter.�

I posed a question on what she thought of the local music scene. “I have to be honest, not much has changed here from what I remember being a little girl, seeing my dad, Bosco Ginindza, and his brothers playing music. There seems to be a similar attitude towards local music by the audience who take it simply as stuff they get to see at restaurants. The musicians themselves need to beef up their act as far as preparation for presentations is concerned because if that doesn’t improve all round, then it will take a lifetime before the music scene really picks up here. Now alternating between Swaziland and Johannesburg, Nancy has had the opportunity to work alongside nine other Swazi ladies in music to make up the Temaswati Project CD. She has worked also with MAZ, on a track that has featured on SABC’s top20 music videos. “My most memorable and what I’d call my best performance is

“As a guitarist, the music I played has evolved from progressive rock to your post punk rock and all the way to even jazz. The lyrical content also evolved. When I left England in 2007, the things that I was very conscious of were such things as racism and other discouraging stereotypes and forms of segregation. This obviously found a way into my music. The atmosphere I found here, paired with a further maturity,

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when I got the chance to be a sessionist with UK reggae group ‘Number One Station’ at the Glastonbury festival. Man that was quite something”. Looking forward, Nancy G is hopeful that the album she is working on putting forward will be complete in the next three to four months. “The assistance of Don Laka on this project is really working well for me. With my music, I really hope to inspire people to think a bit broader than they previously had. Look, I’m not saying I’m trying to get people thinking in a particular way, just broader. I want to work more closely with movements that are working towards greater good. Bodies like Green Peace, Women of the world, and Amnesty International, to name but a few.”

Nancy G can be seen and heard on www. facebook.com, www.youtube.com, and has recently featured on House on Fire’s “Friday Night Live”.

PHOTOSHOOT FOR NANCY G - COVER & FASHION PICTORIAL Photographer: Derrick Dlamini – Endabah Marcomm Shot on Location in Rosebank – Johannesburg Clothes from: Gugulam Designer: Gugu Mlambo-Msomi Styling Assistants: Mashadi Pooe & Zama Ndlela www.gugulam.co.za Telefax: +27-11-447-75-27 Email: Info@gugulam.co.za

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Inyatsi Construction Group Holdings (PTY) Ltd.

Mozambique Tel:(+258) 21 38 08 30 Fax: (+258) 21 30 07 94 C. Postal 702, Maputo, Mozambique

Head Office Swaziland/ South Africa Inyatsi House, 3rd Floor, Plot 760, Df. David Hynd Road, Trelawny Park, Manzini Tel: 508 1000/10 Fax: 508 1802/ 508 1803 P O Box4426, Manzini, M200

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Zambia Tel:(+260) 218 240018 P O Box 30942, Lusaka, Zambia

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