TROVER brand identity & style guide
CONTENT
TROVER
3
BRAND IDENTIT Y the logo the variations the clearspace the size the colors the regulations
5 6 7 8 10 12 14
COLOR PALLETTE
16
T YPOGRAPHY the printed & digital the web
19 20 21
APPLICATIONS namecard
22 23
TROVER
The T in the logo comes from Trover, representing an impossible cube with a twist. It conveys an allegory of “problem needs solutions”. The brand identity arrives from the idea that Trover is a semi-corporate marketing consultant that is brimming with fresh ideas. The color palatte highlights the modernity, showing an uptodate approach to daily issues. With geometrics, solid lines, they enhanced the ‘legality ’ and firmness of the brand, supporting its serious yet refreshing outlook in marketing and profesional relations.
BRAND IDENTIT Y
symbol
TROVER logotype
TROVER
THE LOGO
THE VARIATIONS
ROVER symbol
logotype
THE CLEARSPACE
TROVER TROVER
x
x x
TROVER
V
V
ROVER ROVER
In order to avoid overlaping elements and to secure clear visibility of the logo, no elements should be placed within the specified marked area (referred to as the negative space). Please referred to this guide before putting any graphic, text, or other elements alongside both the main and secondar y logos.
THE SIZE
TROVER
15 mm (print)
100 px (web)
TROVER While the size of the logo may varied according to the platform in which the logo is applied, to keep the elements of the logo visible, these are the minimum size for logo for both the printed and web applications. There is no predetermined maximum size for the above use.
ROVER 25 mm (print)
ROVER 100 px (web)
THE COLOR
TROVER
TROVER
On white background, the logo should appeared in its original colors. However should the arised a circumstance when a coloured logo is inappropiate, the logo can be colored to 50% black.
TROVER
TROVER
TROVER
On coloured background and image, the logo should only use white color.
TROVER
TROVER
TROVER
TROVER
Monochrome logo application.
TROVER
THE REGULATION
TROVER TROVER
T ROV E R
Do not stretch the logo
TR
OV
Do not use the logotype without symbol
ER
TROVER
Do not rotate the logo
Do not use colors outside the approved color palette
Do not change the proportion and distance between symbol & logotype
TROVER
Do not reverse the colors
TROVER
TROVER
Do not add drop shadow or other stylized graphic elements.
Do not use gradient fill
TROVER
TROVER
Do not outline the logo
Do not use colors without enough contrast
TROVER
Do not reflect the logo
TROVER
Do not use black, grey, or blue logo on coloured background
COLOR PALETTE
SCHEME
#000000
#fffffff
r:2
g:52
b:68
#013343
r:34
g:168
b:186
#22a7b9
T YPOGRAPHY
G O U DY O L D S T Y L E R E G U L A R A BC D E F G H I J K L M N O P QR S T U V W X Y Z a b c d e f g h i j k l m n o p q r st u vw x y z 12 34 5 67 8 9 0
WEB
APPLICATION
TROVER
TROVER
TROVER
TROVER