FY11 COMPETE READINESS TRAINING Project Proposal: Innovation, Training, Readiness, Communications February, 2010
Presented By :
Scott McKeever Sr. Marketing Manager IW Office Compete Team
SIMPLIFY “We need to simplify our messaging and content” Anthony
VOICE
FILTER
“We need to listen to what the field needs … and empower them” -Raul & Shelly
“We need an easier way to ramp up on our key messages and value props” -Mohsen
20 hours of content uploaded to YouTube per minute
QUOTES “We need to let customers sell our products for us” -Stijn
VIDEO “We need to communicate via Video – most downloaded IW content on Arsenal” -Ray
MEMORABLE “We need to stand out from the flood of information” -Scott
Online magazine format provides… 1. 2. 3. 4. 5.
We can have clear objectives of what we want to land in the field.
Linear Journey, Beginning Middle and End Familiar browsing experience People learn from dynamic content Engaging, non-intrusive, enjoyable Sociable
What is the latest compete courses
Specific to our readiness challenges 1. 2. 3. 4. 5.
Minimize the “Noise” Role and region specific Promote field wins, best practices Continual re-enforcement of top tools Detailed consumption stats & metrics
Business alignment 1. 2. 3. 4.
Operations Communications Readiness Promotion Unite compete and solution selling
Simple
Interactive
Simple Layouts
Fun
Highlight case studies from around the world and interview account managers key to the victory
p20
p8
NEW CIE Experience Available March 1st
Oracle Compete
New Win Mobile
Compete Handbooks
New Compete Portal
Highlight case studies from around the world and interview account managers key to the victory
Microsoft Wins Around the World Case studies and how account teams win
Highlight case studies from around the world and interview account managers key to the victory
IW Compete with Chris Cap
Compete Forum
Chris Cap – sit down conversation…
Account Manager
Specialist
Technical
Role Specific Material
Real life obstacles the field is encountering‌role specific issues
BG Lead / CM
Product Marketing Manager
CMSG/CSI
News, Sales Tools, Updates specific to the Marketing Role. Scorecard Data
SMS&P
Education
Highlight case studies from around the world and interview account managers key to the victory
Involve the corp compete community to get involved and unite our work
Highlight case studies from around the world and interview account managers key to the victory
Promote the Team!
What’s Going On
APAC
Involve the CSI, CMSG and SMSGR leads to own their own regional updates.
Canada CEE France Germany Greater China India Japan LATAM
MEA UK Western Europe
• • • •
Regional sales tools Training Events Strategy Updates Get to know your local compete leads
• Compete Readiness Questions • Keep a running tally and hand out awards at the end to the top • Keep a running total of the top scorers
Back Page
RSS feeds Distribution lists Blogs
BMO
FIELD
PMG
SMSGR
Additional creative ideas
1.
Customize by role or segment
2.
Build editor community to own sections
3.
Sell Ad Space to other groups (treat like a real mag!)
4.
Videos, videos, videos formal is not necessary
5.
Expand beyond Compete (eg. Office Labs section, Directions articles)
6.
Many more possibilities!!!