Silver Creek Branding Guide

REAL ESTATE GROUP 2017 BRAND GUIDELINES

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At Silver Creek We are creating new traditions, and continuing the old ones.

We are southern hospitality.

We are growing with our clients, no matter what stage of life they’re in.

We are the singular source for real estate on the plateau.

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Brand Elements

01 | THE SILVER CREEK LOGO Our logo may appear in these two iterations as shown: Brown and White (Reverse).

01 | LOGO WE AIM FOR COHESIVENESS and recognizability in every communication. It is imperative that each element is used consistently

REAL ESTATE GROUP

on the web, communications, direct mail, and advertising efforts. Consider this guide as a toolbox to aid you in reinforcing the Silver Creek brand.

REAL ESTATE GROUP

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USING CLEAR SPACE

S

S

S

Whenever our logo appears, there must be clear space on all four sides. The amount of space is determined by doubling the “S.”

REAL ESTATE GROUP

S

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Brand Elements

02 | SILVER CREEK PRIMARY COLOR CHOICES The Silver Creek brand is recognized by the following colors:

02 | COLORS OUR PRIMARY COLORS and recognizability in every communication. It is imperative that each element is used consistently on the web, communications, direct mail, and advertising efforts. Consider this guide as a toolbox to aid you in reinforcing the Silver Creek brand.

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R 65 G 45 B 36

R 128 G 171 B 202

C 54 M 69 Y 75 K 73

C 51 M 22 Y 10 K 0

HEX 412E24

HEX 80ABCA

Brand Elements

Montserrat

03 | TYPOGRAPHY

0123456789.,;:*()@$&/=+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Thin

Montserrat Semibold

OUR FONT CHOICES are open

Montserrat Extralight

Montserrat Bold

source fonts. Generally, the sans serif

Montserrat Light

Montserrat Extrabold

is used for headings and titles, and the

Montserrat Regular

Montserrat Black

serif is used for body copy.

Montserrat Medium

They are both open source can be

Playfair Display

obtained from fonts.google.com.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:*()@$&/=+ Playfair Display Regular

Playfair Display Bold Italic

Playfair Display Italic

Playfair Display Black

Playfair Display Bold

Playfair Display Black Italic

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Brand Elements 04 | IMAGES PHOTOGRAPHY IS A VITAL SELLING POINT for our clients. Along with portraying what is unique about a property, they must also convey a lifestyle. As well as being professional and high-quality, they must tell a story.

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Broker Photos BROKER HEADSHOTS SHOULD be professional, with either a natural landscape or a plain neutral backdrop.

Men should wear a jacket, and women should wear a blouse or dress.

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Brand Elements 05 | DESIGN SILVER CREEK’S NEW LOOK FOR 2017 is contemporary and elegant with an emphasis on warmth, growth, and prosperity. Contrasting hard and soft lines, special attention is paid to clean lines, typography, imagery, and white space.

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TREE RINGS - SYMBOLIZING GROWTH AND TRADITION

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