REAL ESTATE GROUP 2017 BRAND GUIDELINES
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At Silver Creek We are creating new traditions, and continuing the old ones. We are southern hospitality. We are growing with our clients, no matter what stage of life they’re in. We are the singular source for real estate on the plateau.
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Brand Elements
01 | THE SILVER CREEK LOGO Our logo may appear in these two iterations as shown: Brown and White (Reverse).
01 | LOGO WE AIM FOR COHESIVENESS and recognizability in every communication. It is imperative that each element is used consistently
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on the web, communications, direct mail, and advertising efforts. Consider this guide as a toolbox to aid you in reinforcing the Silver Creek brand.
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USING CLEAR SPACE
S
S
S
Whenever our logo appears, there must be clear space on all four sides. The amount of space is determined by doubling the “S.”
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S
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Brand Elements
02 | SILVER CREEK PRIMARY COLOR CHOICES The Silver Creek brand is recognized by the following colors:
02 | COLORS OUR PRIMARY COLORS and recognizability in every communication. It is imperative that each element is used consistently on the web, communications, direct mail, and advertising efforts. Consider this guide as a toolbox to aid you in reinforcing the Silver Creek brand.
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R 65 G 45 B 36
R 128 G 171 B 202
C 54 M 69 Y 75 K 73
C 51 M 22 Y 10 K 0
HEX 412E24
HEX 80ABCA
Brand Elements
Montserrat
03 | TYPOGRAPHY
0123456789.,;:*()@$&/=+
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Thin
Montserrat Semibold
OUR FONT CHOICES are open
Montserrat Extralight
Montserrat Bold
source fonts. Generally, the sans serif
Montserrat Light
Montserrat Extrabold
is used for headings and titles, and the
Montserrat Regular
Montserrat Black
serif is used for body copy.
Montserrat Medium
They are both open source can be
Playfair Display
obtained from fonts.google.com.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:*()@$&/=+ Playfair Display Regular
Playfair Display Bold Italic
Playfair Display Italic
Playfair Display Black
Playfair Display Bold
Playfair Display Black Italic
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Brand Elements 04 | IMAGES PHOTOGRAPHY IS A VITAL SELLING POINT for our clients. Along with portraying what is unique about a property, they must also convey a lifestyle. As well as being professional and high-quality, they must tell a story.
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Broker Photos BROKER HEADSHOTS SHOULD be professional, with either a natural landscape or a plain neutral backdrop. Men should wear a jacket, and women should wear a blouse or dress.
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Brand Elements 05 | DESIGN SILVER CREEK’S NEW LOOK FOR 2017 is contemporary and elegant with an emphasis on warmth, growth, and prosperity. Contrasting hard and soft lines, special attention is paid to clean lines, typography, imagery, and white space.
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TREE RINGS - SYMBOLIZING GROWTH AND TRADITION
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