Silver Leopard: Creating the spaces where brands and people meet.
With creative design and researchled strategy, we work closely with our clients to achieve engaging, uplifting and commerciallysuccessful brand transformations.
We like to keep things simple and elegant from communication with our clients to the experience the consumers engage with. Our services range from rapid strategic vision proposals to long term brand and design initiatives. Brands nowadays require more intelligent brand initiatives communicating directly with customers. Its a complex world with vast amounts of noise. As a brand you need to be true to you core vision and deliver it with impeccable taste and immense energy. We will help you with the strategy and understanding to create the correct solution through 2D, 3D, digital, spacial and sensory experiences.
Silver Leopard was founded by Dan Colborne in 2008. Dan was previously an Art Director at Imagination Ltd and then Creative Director at Jack Morton Worldwide. A few of the projects in this book come from his time at both. This book was published to showcase our extensive experience as an agency across different sectors, brands and channels. We want to share our belief that brands have the power to give customers a unique and positive experience across every touchpoint.
New Year’s Eve, London Marking the Midnight Moment 2004 — 2008
1
New Year’s Eve, London Marking the Midnight Moment 2004 — 2008
2
New Year’s Eve, London Marking the Midnight Moment 2004 — 2008
3
Client: Mayor of London/
Fireworks
Jack Morton Worldwide
Projection
Riverside audience of 500,000
Lighting
Worldwide TV audience: +10m
Storytelling
4
5
6
1/2 Firework display 3 John Peel projection 4 Feature in the Phaidon book, Spectacle 5 Pupil from the Johanna Primary School 6 Dreams for London
UEFA – Euro 2004 Championship Fan Park
1
UEFA – Euro 2004 Championship Fan Park
Client: UEFA – Euro 2004/
Live Performance
Imagination Ltd
Music
Event identity
Digital
Environmental design
Exhibition/Hall of Fame
5
2
6
3
7
4
1 The UEFA Fan Park 2 A vibrant Portuguese crowd 3 15,000 fans 4 Entertainment (program) 5 Entrance gates 6/7 Fan Park Hall of Fame 8 Fan Park poster
8
British Telecommunications BT Talk Zone
1
British Telecommunications BT Talk Zone
4
2
Client: BT Group Plc/
Storytelling
Imagination Ltd
Digital
Environmental design
Film
AV experiences
Photography
5
6
7
3
1 2 3 4 5 6 7
BT Talk Zone facade BT Talk book BT Talk deck screen Interactive plinth BT Talk book detail Architectural diagram BT Talk Zone facade
Samsung Unpacked Event visual language
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Samsung Unpacked Event visual language
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4
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1/2 UNPACKED identity 3 Exploration 4 Event facade 5 Exploration 6/7 Event visual
Client: Samsung/
Live performance
Jack Morton Worldwide
Music
Naming/event identity
Digital
Environmental design
Exhibition
UK Sport Gold Event Series Visual identity
1
UK Sport Gold Event Series Visual identity
2
3
1 GB athlete: Louis Smith 2 Strap line: A Stage to Inspire 3 A5 marketing piece 4 A5 10 page concertina 5 Invitation
5
4
Client: UK Sport
Messaging
Naming strategy
Advertising
Brand identity
Leaflet
Brochure & invite
Promotion pack
UK Sport Gold Event Series Visual identity
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8
7
6 7 8
Games Makers Cover with gold foil block detail Spreads from Bid Guidance document
Client: UK Sport
Messaging
Naming strategy
Advertising
Brand identity
Leaflet
Brochure & invite
Promotion pack
2012 London Olympic Games City dressing look book
1
2012 London Olympic Games City dressing look book
4
2
Client: LOCOG/
Guidelines
Jack Morton Worldwide
Toolkit
Visual identity
Templates
City dressing
Materials
5
6
2 0 1 2 London 2012
7 3
1 2 3 4 5 6 7 8
Architectural lighting scheme Furniture style board Look book cover Dot matrix system Flags on the River Thames Flag exploration Look book detail Banners in Covent Garden
8
London 2012
London 2012
2 0 1 2
London 2012
2 0 1 2
London 2012
London 2012
Banners Facets
2012 London Olympic Games Hospitality
1
2012 London Olympic Games Hospitality
Client: Prestige Hospitality/ Jack Morton Worldwide Visual language Environmental
2
Client: Prestige Hospitality/
2012 London Olympic Games Hospitality
Jack Morton Worldwide Visual language Environmental
3
1 Facade of venue 2/3 Atrium installation
NEST Pensions Digital campaign
1
I’m a Connector Laura Smith, IFA, London
NEST Pensions Digital campaign
2
Client: NEST
Copyrighting
Visual identity
Messaging matrix
Campaign concept
Photoshoot
Research & Strategy
Digital comms
4
5
6 Nest Connect
Campaign elements
Toolkit
Product marque - Clear space & colour
The product logo is limited to a palette of three colours. A clear space guide is also provided below to ensure legibility
3
throughout the campaign.
Clear Space
Colour Guide
Colour guide: The NEST Connect logo should only be used in NEST orange on a white background. A black and white
Clear space guide – 1 x height
version is also available where colour is not permitted.
x height
Clear space guide – 1 x height
x height
Nest Connect
Applications
Toolkit
Email guide – 12 column grid
Use the grid to layout a page as per the template. 600px
1 Hero image 2 Website homepage 3 Digital applications 4 Campaign photography 5 Email newsletter 6 Campaign guidelines
40px
Middlesex University Visual language
1
Middlesex University Visual language
2
Client: Middlesex University
Messaging
Brand identity
Internal comms
Premium brochures
Environment
Website
Advertising
4 Middlesex University Guidelines
Introducing the Masterbrand
4
A destination A community An experience
Middlesex University is…
Introducing the Masterbrand
Middlesex University is…
A space to learn, share and succeed.
We don’t follow standards we create them and challenge convention through constant, ambitious research and innovation.
— London and Global — Contemporary — Culturally rich — Making a difference — The place where research and innovation happens
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
Middlesex University Guidelines
10
Middlesex University Guidelines
Introducing the Masterbrand
11
Bringing ‘ambitious’ to life
Brand Pillars: Campuses
Global The three pillars can also be applied at different volumes to our four campuses.
5
A community of energised, expressive and enterprising talents. Who all form our global network with a powerful heart in London.
©Middlesex University 2014
Middlesex University Brand elements
Middlesex University Guidelines
Creative Enterprise
Writing a proposition at the top of a page is easy. But bringing this key idea to life is the important bit. Unless we achieve that, ‘ambitious’ will remain a wouldn’t-that-be-nice and not a force-for-good within our business strategy. A well-executed proposition will infuse energy into everything we do. It will have a marked impact in our daily lives. ‘Ambitious’ can make us feel excited about who we are today and what the future holds. Happily, this transformation is more straightforward than it sounds. These guidelines provide the building blocks for our ‘Ambitious’ brand.
3 ©Middlesex University 2013 ©Middlesex University 2014
22
MDX Equities
Colour options
1
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
Middlesex University Guidelines
Middlesex University Guidelines
23
How we display our logo depends on who we are talking to
2
Primary logo 1 Primary positive logo 2 Primary reversed out logo
24
Middlesex University Guidelines
MDX Equities
Corporate colours
Corporate & Internal communications
2
25
Ratio of colour dominance
MDX Black 25%
School of Media and Performing Arts 2014
Inspiring staff and students State-of-the-art facilities Your guide to studying in London
Choose 1
MDX Equities
Use the corporate colours on University-related products like stationery, reports, memos, financial statements and recruitment adverts.
A4
In the case of corportate and internal communications, we use the original logo where possible. In the case of full bleed photography we use the ‘ambitous angle’
3
Middlesex University London
Reversed out solid white Can be used depending on the intended backdrop. 1 Solid colour (Red, black or grey) 2 Imagery 3 Coloured paper (in this instance a silver foil is permitted)
Middlesex University Guidelines
MDX Red Pantone 485 C C0 M100 Y100 K0 R213 G43 B30 HTML D52B1E
MDX White
MDX Black
MDX Dark Grey Pantone Cool Grey 9 C C0 M0 Y0 K70 R110 G110 B110 HTML 6E6E6E
C50 M0 Y0 K100 R0 G0 B0 HTML 000000
MDX Light Grey Pantone Cool Grey 6 C C0 M0 Y0 K40 R175 G175 B175 HTML AFAFAF
MDX Silver 1%
School of Media and Performing Arts Choose Middlesex | 1
Campaigns, environmental and external communications
MDX Light Grey 6%
For other uses such as in advertising campaigns, large format graphics and enviromental designs, the colourway choice is more flexible. When using solid colour or full bleed imagery, the ‘white out’ version is perhaps most suitable.
One line title
A Vision for the Future
One line title
MDX Red 50% Middlesex Silver Pantone 877C
©Middlesex University 2014
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
Middlesex University Guidelines
MDX Print
28
Middlesex University Guidelines
MDX Print
29
©Middlesex University 2014
72
MDX White 12%
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
Middlesex University Guidelines
MDX Environment
MDX Dark Grey 6%
MDX Silver Foil Block Satin Silver API-
Middlesex University Guidelines
MDX Environment
73
3000 x 1200
20pt Dax Medium 20pt leading
Typeface for print DAX Our typefaces Middlesex University uses two main corporate typefaces (also known as typefaces) as part of its visual identity.
Position and size The descriptor should be the school name typeset in Dax Medium, and the type size should be equal to the height ‘Middlesex’ in the logo.
School of Science & Technology
16pt Dax Medium 16pt leading
The first line of the descriptor should align to the baseline of ‘Middlesex’ in the logo, and the following lines of text should line up with the subsequent baselines of the logo. Ideally, the descriptor should be left aligned to the fourth column on our publication covers. However, sometimes we may want to place more information at the top of the cover, so the descriptor position can be flexible, but must always align to a column.
School of Science & Technology
12pt Dax Medium 12pt leading
These are: Dax Dax is used throughout as our primary typeface. It has five main weights, though only three are recommended. Dax should be used by professional designers for marketing and promotional material. A license must be purchased to use Dax. Dax Light Dax Regular Dax Bold Arial It should be used for our internal University communications, and is freely available with most software applications. Italics Italics are especially useful for pulling out specialised information, such as scientific names, or publication titles.
A3
A4
1 2 3 4
Hero image Brand Guidelines cover Book details Brand Guidelines spreads
Executive Committee, Deans and Staff portraiture styles
Middlesex University Guidelines
Executive Committee, Deans and Staff portraiture styles in practice
Photography style guide
OUND HI L
Enterprise Development Hub Unihub.mdx.ac.uk/enterprise
— Start your own business — Practioneer — Freelancing — Be your own boss — Making a living — Being an inventor — Contractor
BABING TON
ROAD
OS EP HS GR OV E The Burroughs towards Colinhurst 5 mins Hendon Central 12 mins Hendon Station 25 mins
3
Buses to Brent Cross 143 326 Pinner 183
EGER
TON GARDENS
Keeping in touch with your friends, your contacts and your University is hugely important and there are many ways to do this and more opportunities on offer as your career progresses.
Duis at sem ultrices, lacinia risus non, dis elementum ligula. Praesent quis nunc ultrice tellus feugiat aliquam vehicula at urna. Sem Cras sed suscipit magna. Cras dapibus ultricies tempor. Phasellus non urna id lacus accumsan scelerisque. Duis at sem ultrices, lacinia risus.
©Middlesex University 2014
124
A5 Spreads Postgraduate Guide
Congratulations on your achievement, and a warm welcome to you, your friends and family. I hope today’s ceremony will be a memorable day, both as a celebration of your success to date, but even more so because of the knowledge that by enhancing your qualifications you’ve taken an important step in achieving your career goals.
You can now move forward with the confidence to meet the next set of challenges head on. During your time spent at Middlesex I hope you’ve taken every chance to benefit from the wonderful multicultural environment, created friendships and developed networks that will serve you well in the future.
Firstly I’d like to remind you that, as a Middlesex graduate, you are automatically a member of our Alumni Association. This means you can expect special alumni benefits, invitations to events and guest lectures that could help your career as well as regular updates about what is happening at the University. It’s always very rewarding to hear about students who go on to run their own businesses or move into important roles, and you should know that your University is here to advise you if you are looking to collaborate on professional training, consultancy or research.
3 Playful To be used as a full bleed image with typography working around it, a more characterful and fun approach with movement.
Welcome to Middlesex
Welcome
Middlesex University Guidelines
Get ahead
Welcome to Middlesex
Offering cutting-edge research and a well established tradition of promoting professional practice, our wide range of postgraduate degrees caters to those who wish to deepen their subject knowledge whilst gaining practical work experience. The excellence of our teaching, our purpose-built, leafy campus boasting brand-new facilities and the individual support systems that can be tailored to each student all combine to make Middlesex University a first-choice destination.
Branded applications
“Our tutors encouraged us to apply for internships to gain practical and first-hand experience. I was privileged to meet world leaders from presidents to prime ministers. The internship also provided an invaluable networking forum.”
125
Olumuyiwa Aseda MA International Relations Yasmin Alibhai-Brown, Professor in Professional Practice
mdx
Olumuyiwa Aseda won a place on the prestigious United Nations internship scheme, spending several weeks at the UN headquarters in New York
redLoop Design in action
We’d be delighted to welcome you to our vibrant postgraduate community.
And if you decide that further study is right for you, then Middlesex has a range of outstanding postgraduate and research programmes and we would be delighted to welcome you once again. Finally, and most importantly, we would love to know how your career is progressing and enjoy welcoming our graduates back to campus to tell us how they are doing or to mentor the next generation of students.
2 | Middlesex University Postgraduate study 2014
Whether you come from a family with a long history of higher education success or, like me, were the first in your family to study at university, I hope you can both enjoy your graduation ceremony but also take a step back and think about what you’ve achieved so far and what you will accomplish in the future.
Our London campus
Middlesex University Postgraduate study 2014 | 3
Our London campus
In today’s competitive world, it’s vital that your employability skills match your academic qualifications and you’ll find that Middlesex University is committed to supporting you in planning and preparing for your academic, personal and career development.
Employability Service Middlesex University is committed to producing employable, ambitious graduates. To realise this vision, we have created a dedicated Employability Service, delivering a wide range of services to enable students to plan a route into employment. Gaining the vital employability skills and experience needed to be successful in the job market is what marks us out from our competitors. We design all of our services based on student feedback to ensure that we consistently drive improvement.
At postgraduate level our courses are developed so that your employability skills are further developed within a specific area of study using the QAA benchmark for Masters Degree Characteristics (QAA 2006). These skills include team working, self-management, business and customer awareness, problem solving, analysis and critical appraisal, communication and literacy, application of numeracy and IT, presenting arguments, positive attitude, enterprise and creativity. Through your curriculum, via extra-curricular activities, student societies, volunteering and mentoring programmes, our Employability Service, Learner Development Unit, Alumni Association and various enterprises, we can direct you towards the wide range of resources which will help you to develop your employability and achieve your future career goals.
Our current services comprise: — Face-to-face, telephone, email and webcam employability support to help students create a CV, apply for work, navigate the job application process, prepare for interviews and develop good interview techniques — Webinars, including effective CV writing, succeeding at interviews, how to navigate the job application process, aptitude and psychometric testing and personal branding and networking — Our placement service through which students are supported to access and secure placement, internship or volunteering opportunities with employers — One-to-one recruitment support — The enterprise service provided by our Business School through our Enterprise Development Hub. Events, workshops and mentoring sessions to help students develop, start and grow their own business.
Middlesex University Postgraduate study 2014 | 15
Enterprise Development Hub The Middlesex Enterprise Development Hub (EDH@MDX) is a new initiative for students and staff at Middlesex University and beyond. The team offers extensive experience in starting and running small businesses across the world, holding regular events, workshops and mentoring sessions. It features guest speakers who are all experienced business people from a range of backgrounds and who are willing to share their experiences with you. Dr. Simon Best, who leads the service, said “Our goal with EDH@ MDX is to help students get started in their own business; our motto is ‘any business, any student’. So if you think you would like to start a business or already have one running, we can help you.” EDH@MDX has already helped a freight-forwarding business, a health food shop, a cookery school, a bow tie maker, an illustrator, several app developers, beauty services and a car hire company. http://unihub.mdx.ac.uk/employability
“Middlesex University prepared me for my professional development in both strategic and tactical business thinking.” Kawin Suwantragul MA Marketing Management
redLoop Design Bringing together research expertise, social and ethical philosophies and commercial experience from all areas of the university and its collaborative networks, redLoop Design is a research-led, innovation and design collaboration centre run by the School of Science and Technology at Middlesex University. It provides students with incredible opportunities to work on design projects with commercial clients. Placement students and postgraduate interns gain the kind of experience and mindset that commercial employers demand. Working closely with research teams and forming project groups to develop and deliver projects that increase the impact and potential of the university’s work for internal and external partners, networks and clients, redLoop operates as a ‘transition space’ between the university and the outside world. www.redloopdesign.co.uk
Staff
“My Masters degree at Middlesex was hugely influential when applying for jobs. It helped me to secure interviews and showed prospective employers the level of understanding I had reached in my field.” Rhys Ingram MSC Strength and Conditioning
10 | Middlesex University Postgraduate study 2014
World-class research
On behalf of all my colleagues here at Middlesex, I would like to wish you every success. As is the case every year, I know that I will soon hear stories about many of you winning awards, launching innovative businesses or making your mark within impressive organisations.
14 | Middlesex University Postgraduate study 2014
4 | Middlesex University
Middlesex University Guidelines
Branded clothing Polo shirts
Get ahead
Get ahead
At Middlesex University, our passion for education and research underpins all that we do.
3 Playful
©Middlesex University 2014
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
Branded applications
Professor Michael Driscoll, BA CCIM FRSA Vice-Chancellor
2 Statesperson
©Middlesex University 2014
L
Buses to Archway 143 Golders Green 183 Barnet 326
ST J
Welcome from the Vice-Chancellor
Welcome
Headline
1 Portrait
2 Statesperson Used as a hero shot, this is more sensitive study as opposed to a straightforward portrait. Posed looking away from camera, above or to the side, from waist height. This should feel aspirational, a glance into the future.
GREYH
95
Your Graduation 2014
This portraiture has three styles that can be applied to suit different communications, each lending themselves to a certain format or tone of voice. 1 Passport Straightforward shot looking to camera. This will be used at the smallest scale and will be most likely cropped to head and shoulders.
2444 x 1220
2440 x 800
The Quadrangle Hatchcroft The Grove The Forum The Sheppard Library
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
Middlesex University Guidelines
Photography style guide
School Plinths
A5
©Middlesex University 2014
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DAX abcd efghijklmno pqrstuvwxz
3000 x 1200
Totems
S
School of Science & Technology
OU GH
Ideally we would like the School name to align with the fourth column on our publication covers.
TH E BURR
School descriptors Our schools play a key role at Middlesex University and in our identity. When we want to create a explicit relationship between the University and a specific school, we can use a clear descriptor to lock up with the logo.
Middlesex University Postgraduate study 2014 | 11
World-class research
10
World-class research
6 | Middlesex University Postgraduate study 2014
Middlesex Middlesex University Postgraduate study 2014 | 7
Middlesex University | 5
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
©Middlesex University 2014
©Middlesex University 2014
This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.
Middlesex University Visual language
5
7
6
8
Messaging
Brand identity
Internal comms
Premium brochures
Environment
Website
Advertising
9
11
10 Settings Menu HIDE
WEATHER SUNNY W 18
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WEATHER WEATHER SUNNY SUNNY POLLEN WEATHER IS SUNNY HIGH POLLEN POLLEN IS WEATHER IS HIGH POLLEN SUNNY HIGH IS HIGH
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HENDON Change location MHIDE T / W T F 24Settings22 18 17 21 HIDE HENDON / Change location Menu HENDON / Change location
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HENDON / Change location M T W T F HENDON Change location 24 22 / 18 17 21 HENDON / Change location HENDON / Change location HIDE
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M T W T F 24 22 18 17 21 M T W T F 24 22 / 18 HENDON Change17 location21
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5 New photography in application 6 Photography of students 7 Reportage style photography 8 Deans/Executives photography 9 Complete web design 10 Digital applications 11 Interactivity
Client: Middlesex University
Middlesex University Visual language
12
Client: Middlesex University
Messaging
Brand identity
Internal comms
Premium brochures
Environment
Website
Advertising
15
14 Your Graduation 2014
Academic dress
Academic dress
Doctor of Philosophy / Doctor of Engineering / Doctor in Arts
Master of Philosophy
Doctor in Professional Studies/ Doctor in Psychotherapy/ Doctor in Engineering/ Doctor in Counselling, Psychology & Psychotherapy
Master in Professional Studies
Bachelor of Engineering
Bachelor of Science / Bachelor of Osteopathy
Bachelor of Laws
Edexcel HND/HNC
Master of Arts/ Master of Fine Art/ Master of Theology
Master of Engineering
Master of Science / Master of Osteopathy
Master of Business Administration
Diploma of Higher Education / Advanced Diploma / Diploma (Advanced)
Foundation Degree Arts
Foundation Degree Science
Certificate and Diploma / Foundation Certificate / Certificate of Higher Education / Higher Diploma
Master of Education
Master of Laws
PGCert/ PGDip/ CPE/ PGCE/ PGCHE/ GradCert/ CertEdFE
Bachelor of Arts / Bachelor of Music / Bachelor of Theology
Doctor of the University
Master of the University
36 | Middlesex University
Middlesex University | 37
Your Graduation 2014
Welcome
Welcome from the Vice-Chancellor
Congratulations on your achievement, and a warm welcome to you, your friends and family. I hope today’s ceremony will be a memorable day, both as a celebration of your success to date, but even more so because of the knowledge that by enhancing your qualifications you’ve taken an important step in achieving your career goals.
You can now move forward with the confidence to meet the next set of challenges head on. During your time spent at Middlesex I hope you’ve taken every chance to benefit from the wonderful multicultural environment, created friendships and developed networks that will serve you well in the future. Keeping in touch with your friends, your contacts and your University is hugely important and there are many ways to do this and more opportunities on offer as your career progresses. Firstly I’d like to remind you that, as a Middlesex graduate, you are automatically a member of our Alumni Association. This means you can expect special alumni benefits, invitations to events and guest lectures that could help your career as well as regular updates about what is happening at the University. It’s always very rewarding to hear about students who go on to run their own businesses or move into important roles, and you should know that your University is here to advise you if you are looking to collaborate on professional training, consultancy or research.
And if you decide that further study is right for you, then Middlesex has a range of outstanding postgraduate and research programmes and we would be delighted to welcome you once again. Finally, and most importantly, we would love to know how your career is progressing and enjoy welcoming our graduates back to campus to tell us how they are doing or to mentor the next generation of students.
Your Graduation 2014
Chancellor, Pro-Chancellors & Board of Governors
Chancellor, Pro-Chancellors and Chair of the Board of Governors
Your Graduation 2014
School of Art & Design
School of
Art & Design Dame Janet Ritterman
DBE FRNCM FRSA Chancellor Dame Janet has a long association with Middlesex, having taught at the former Trent Park campus and more recently serving on the University’s Board of Governors. She is a prominent academic and musician with a global reputation as a champion of the arts who, while at Middlesex in the 1970s, helped develop the UK’s first performing arts degree programme. Now a vice-president of the Royal College of Music London, one of the UK’s most prestigious arts institutions, she spent 12 years as its Director. Prior to this, she was principal of Dartington College of Arts. An experienced pianist and accompanist, she was appointed Dame Commander of the British Empire in 2002 for services to music. She specialised in working with singers, in chamber music performance and in the training of gifted performers. Dame Janet succeeded Lord Sheppard of Didgemere as Chancellor, who held the post for 13 years. Dame Janet Ritterman said: “Middlesex has for a long time held a special place in my affections, so I regard it as an honour and a privilege to have been invited to become the University’s third Chancellor.”
Whether you come from a family with a long history of higher education success or, like me, were the first in your family to study at university, I hope you can both enjoy your graduation ceremony but also take a step back and think about what you’ve achieved so far and what you will accomplish in the future. On behalf of all my colleagues here at Middlesex, I would like to wish you every success. As is the case every year, I know that I will soon hear stories about many of you winning awards, launching innovative businesses or making your mark within impressive organisations.
Professor Michael Driscoll, BA CCIM FRSA Vice-Chancellor
It is a great privilege to be celebrating alongside so many exceptionally talented graduates who will shortly be boosting the creative industries both here in the UK and across the globe. Since arriving at Middlesex I have been struck by this institution’s great history, going back over 130 years and including the famous Hornsey College of Art, but also the achievements of today and ambition for the future. Our graduates are part of this legacy and our future, and I can’t wait to see what you will achieve as your careers take shape. On behalf of everyone in the School of Art and Design, I wish you every success. Professor Hilary Robinson Dean, School of Art and Design
Subject areas // Animation // Fashion // Fine Art // Graphic Design // Illustration // Intensive Foundation // Interior Architecture // Interior Design // Photography Hanna Vestin, BA Fashion Design (2014)
4 | Middlesex University
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16
13 School of Art and Design
Postgraduate Guide 2015
School of
Thinking through doing With over 130 years’ experience of teaching and employing some of the best artists and designers in the world, Art & Design at Middlesex will provide you with a rigorous, exciting, and distinctive grounding for your career. You will be taught by staff who are all practitioners and scholars, makers, curators, and writers in their own right. You will benefit from world-class workshops and expert technical support. You will contribute to a progressive, engaged, diverse community which is imagining the culture of tomorrow.
get involved
mdx Student Life
www.mdx.ac.uk/artanddesign Vinyl Design by ‘Field Design’: Image Graeme Brooker 60 | Middlesex University
enquiries @mdx.ac.uk +44(0)20 8411 5555
Book an Open Evening : www.mdx.ac.uk/pg
Middlesex University | 61
Set your personal best From high-flyers to first-timers, we have a sports club or facility that will give you the standard and enjoyment you want in your downtime. At the very top end of high performance, GB Taekwondo star Lutalo Muhammad won bronze at London 2012, while fencer James Davis, who studied psychology at Middlesex, also represented Britain at the Olympics. Last year, the University’s sprinters scooped a haul of gold medals at the British Universities & Colleges Sport (BUCS) Championships. For those with more everyday ambitions, we offer a vast range of sports clubs that will pit you against other university teams and competitors. And if you just want to work out, keep fit or try something new, then we offer excellent gym facilities, as well as the everpopular ‘give it a go’ and ‘just play’ sessions. For further news and information, you can download the MDX Sports app from iTunes
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12 Covers for UG & PG Guide 13 Spreads from UG Guide 14 Infographic 15 Cover for the Graduation Gazette 16 Choose MDX Magazine
rAISe, gIVe, PArTy The rAg (raise and give) society at Middlesex University has gone from strength to riotous strength in recent years, donating thousands of pounds to a wide range of charities and having a blast in the process. RAG week has become a focus for freshers to meet and express themselves in their first month of university life, culminating in “Get Ragged in Camden” – an all-in night of fund-raising and fun-raising for just a tenner. “We do all sorts of things from onesie parties, ‘Take me out’ events and the inevitable pub crawls,” explained John
14 | Choose Middlesex Business School
rUn yOUr Own SHOw
Welsh, this year’s RAG president. “Unlike most universities, we don’t have one central charity. This gives us more freedom to raise money for great causes as they become relevant to our students. For example, we did a big event for RNIB (Royal National Insititute for the Blind), after they sponsored students to work at an orphanage in Romania.” A flagship achievement is the Uganda Volunteer Project. Every year, students fly out to help a community in Uganda for a month, teaching in schools and building the town infrastructure. “From Monday to Friday, the students get worked hard. It’s pretty intense,” added John. “But then the weekends are your own for adventure and exploration. This year, we went in collaboration with Birmingham University, so the opportunity to meet new friends is endless.”
We don’t see studying at MDX as another stage in your academic education, but rather a key step towards a successful career. The enterprise Development Hub – EDH@MDX – is just one example of the forward-looking support we offer students. Its wide variety of services will help you research, develop and start a business while gaining valuable skills. You could have a business idea, quite a few ideas or have no idea… yet! No matter which School you’re studying in, we provide free business advice through events, workshops and one-to-one mentoring sessions.
Find out what’s going down at the Students’ Union by visiting www.mdxsu.com
Middlesex University London
Middlesex University London
Birgit Linley graduated with a BA in Illustration from the School of Art and Design. She now runs her own freelance illustration business. “Never having run a business before, the mentoring was crucial in making me think ‘with my business hat on’. Being an artist and marketing do not necessarily come as a natural pair – EDH has helped me to start closing that gap. I feel better prepared and set up thanks to them.” Find out more about the enterprise Development Hub by visiting www.mdx.ac.uk/edh
Trish Fitzroy gained business advice from eDH@MDX, when she took over a health foods shop in yorkshire with her boyfriend. Since leaving Middlesex, she has used her BA (Hons) in Illustration to rebrand the customer experience in the shop
Business School Choose Middlesex | 15
Middlesex University Visual language
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17 Art & Design book 18 Art & Design book and posters 19 Fashion course photography
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Middlesex University Visual language
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Middlesex University Visual language
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20 MDX House 21 Full view of bar 22 MDX House identity 23 Bar furnishings 24 Details
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Client: Middlesex University
Messaging
Brand identity
Internal comms
Premium brochures
Environment
Website
Advertising
Tanqueray Campaign and events
1
Tanqueray Campaign and events
2
3
Messaging
Brand identity
Internal comms
Brochure & Invite
Environment
Website
Advertising
6
4
5
1 Art installation 2 Roof top terrace, New York 3 Anniversary lock-up 4 Uniform 5 Projection 6 Press board 7 Back bar 8 Charles Tanqueray’s study
Client: Diageo/TBA
7
8
England Hockey Rebrand
1
England Hockey Rebrand
2
Three Lions marque
Brand identity
adidas kit
Press pack
Hero cards
Website
Advertising
3
4
5 Š 2009 Designed by Silver Leopard
1 England Hockey Team 2 Press pack 3/4 Microsite 5 England Hockey app
Client: England Hockey
Harvey Nichols Fourth Floor launch
1
Client: Harvey Nichols
Harvey Nichols Fourth Floor launch
Pop-up experience Retail Press launch
2
1 Press launch of the tour 2 In-store lighting 3 Retail shelving 4 Illustration
3
4
Client: Stella Artois/
Stella Artois Touring Sacrifice campaign
Jack Morton Worldwide Storytelling & Advertising Installation design
1
2
3
4
1 2 3 4
Stella Artois Sacrifice Detail of The Trap Clients at The Trap, Toronto On-street advertising
Bentley Motor show stand
1
Bentley Motor show stand
Client: Bentley/
Lighting
Jack Morton Worldwide
Finishes
Auto show
Materials
Brand experience
Digital
2
4
3
1 Mulsanne Lounge 2 Wide angle of motor show 3 Bentley Configurator Room 4 Mulsanne Lounge
4
Bentley Motor show stand
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7
5 V8 Lab 6 Car identifier 7 The Le Mans Lounge
Client: Bentley/
Lighting
Jack Morton Worldwide
Finishes
Auto show
Materials
Brand experience
Digital
Bentley Press launch concept
1
Bentley Press launch concept
2
Client: Bentley/
Lighting
Jack Morton Worldwide
Finishes
Press & dealer launch
Materials
Car reveal & Brand experience
Digital
3
4
5
1 Bentley Wings on engine block 2 Bentley GT 3 Breakout 4 Tunnel 5 Car reveal
BMW JOY at Wentworth
1
BMW JOY at Wentworth
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5
3
6
4
1 2 3 4 5 6
Hospitality bar Hospitality bar detail Hospitality bar Experience plan Front elevation Axo view
Client: BMW/TBA
Interactives
Brand experience
Gaming
Feature bar design
Communications
Hospitality
Materials & finishes
Client: adidas/
adidas Launch concept
Jack Morton Worldwide Event design & Experiential Audio visual experience
1
2
3
1 2 3 4
Stage set Capoeira performers Wide view of stage Stage with LED screen
4
UK Sport Rowing bid document
1
Client: UK Sport
UK Sport Rowing bid document
Brand identity Bid documentation Copywriting
2
1 2 3
3
Rowing World Championships Rowing presentation Spreads from bid document
Rémy Martin Rémy Rooms Experience
1
Client: Rémy Martin/TBA
Rémy Martin Rémy Rooms Experience
Brand experience Furniture & lighting Bar design
2
3
4
1 2 3 4
Rémy Martin identity Mood board of furniture The Rémy Rooms Product shot
International Centre for Sport Security Identity & visual language
1
Client: ICSS
International Centre for Sport Security Identity & visual language
Brand identity Brochure Stationery suite
2
4
3
1 2 3 4
Brochure detail ICSS brand marque Stationery suite Brochure design
Association of Tennis Professionals FEEL IT campaign
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Association of Tennis Professionals FEEL IT campaign
2
Association of Tennis Professionals FEEL IT campaign
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3
5
1 2 3 4 5
World Tour Finals Rafa Nadal hero image Roger Federer hero image Digital guidelines Campaign guidelines
Client: ATP
Web design
Brand identity
Advertising
Campaign messaging
Event branding
Key visuals
TV break bumpers
Audi US Tour concept
1
Client: Audi/AMCI
Audi US Tour concept
Brand experience Event design Messaging
2
3
4
1 Exhibition 2 Auditorium 3 Showcase 4 Breakout
MAZDA Mazda 6 launch, Donington
1
MAZDA Mazda 6 launch, Donington
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3
4
1 Stageset 2 Auditorium 3 Refreshments 4 Exhibition
Client: MAZDA/AMCI
Press launch
Brand experience
Hospitality
Event design
Training
Messaging
Drive Experience
VMWare VMWorld 2011
1
VMWare VMWorld 2011
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5
3
4
1 VMWorld stage 2 The Garden visual 3 Auditorium 4 Facade at The Venetian, Las Vegas 5 The Killers on stage
Client: VMWARE/
Music
Jack Morton Worldwide
Lighting
Brand experience
Projection
Event spaces & Indoor festival
Propping
Vauxhall Corsa Launch Corsa presents Bandstand
1
Vauxhall Corsa Launch Corsa presents Bandstand
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2
5
3
1 Stage set 2 Event space 3 Rob Da Bank & wife Josie 4 Poster campaign in London 5 Mark Ronson DJ set in the Ice Room 6 Billingsgate Market venue
6
Client: Vauxhall/
Live music
Jack Morton Worldwide
Lighting
Campaign identity
Projection
Event design
Indoor festival
Vauxhall Corsa Press & dealer event
1
Product showcase
Jack Morton Worldwide
Lighting
Press launch
Projection
Event design & Live display
Urban dressing
2
3
1 Beatboxer, Beardyman 2 Breakout spaces 3 The River Thames 4 Presentation spaces
Client: Vauxhall/
4
Volvo Trucks Global Auto show programme
2
Volvo Trucks Global Auto show programme
2
4
5
3
1/2 Volvo Trucks Auto show, RAI 3/4 Guidelines presentation 5 Materials board
Client: Volvo/
Live performance
Jack Morton Worldwide
Identity & toolkit
Environmental design
Digital interactives
Brand communications
Showcase
Client: WSFF
Women in Sport & Fitness Foundation I Move campaign
Brand identity Naming strategy Campaign visual language
1
2
I Move
®
WeMove
®
SheMoves
YouMove
®
®
3 w w w. sh emoves.co m
SheMoves com ®
1 Visual language 2 Campaign marque 3 Postcards
The campaign to help more women get active
SheMoves
The campaign to get more women active
The campaign to help more women get active
SheMoves
The campaign to get more women active
Client: Slice.
Slice. Re-brand
Brand identity Stationery suite Digital
1
2
/
/
Slice.
Slice. 60 Great Portland Street / London / W1W 7RT T/ +44 (0) 20 3128 6568 // www.slice.co.uk Alec Braun Director / Head of Creative & Strategy M/ +44 (0) 7825 528 458 E/ alec@slice.co.uk
Slice.
/
Slice. 60 Great Portland Street / London / W1W 7RT T/ +44 (0) 20 3128 6568 // www.slice.co.uk
Slice.
Slice. Slice. 60 Great Portland Street / London / W1W 7RT T/ +44 (0) 20 3128 6568 // www.slice.co.uk
Slice. Slice.
Slice. 60 Great Portland Street / London / W1W 7RT T/ +44 (0) 20 3128 6568 // www.slice.co.uk
Slice is ex est, omnimet, sandi si auda doles aciur? Qui sed et pratus ut omnistibus dolupti aestio odisit doluptio qui ad quaeperi consequidus maxim et res sundit audi utetus is si tem litatec tendaecae voluptaquo que parcimporiti velessent.
1 Marque 2 Stationery suite
Slice.
Slice. 60 Great Portland Street / London / W1W 7RT T/ +44 (0) 20 3128 6568 // www.slice.co.uk
Slice.
Destrunt lab inctia inum quodi suntem hite vellis experspidia nobitis magnitat. Totas remquib erumquis pla sunt, in nus.
Slice. 60 Great Portland Street / London / W1W 7RT T/ +44 (0) 20 3128 6568 // www.slice.co.uk
Slice.
Slice.
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p x x w k m . ` s k x m p w m a w k e am a w l d [ [ o i g r t h e y f g f v 3 2 4 8 0 kdaw j kdgasbsm n w e r woi e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q wDeCode m x p o aat wV&A n l , w a n d i x c p xxw k m. ` skxm p wm a wkeam a w l d [ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e rwo ie h N M S D M A S \ s e f n f s l k n ei f l kasndoi w e b q wn d mqw m x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w lProposal d [ [o ig r t h e y f g f v 3 2 4 8 0 k d a wj k d g a s b s mn werw o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q wm x p o aw n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ o i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi gr t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \ o w \ s e f n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f 1 g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi gr t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \ o w \ s e f n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ o g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \o w \ s ef n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp o a w n l , w a n di x c p x x w k m . ` skxm p wm a wkeam a wl d [ [ M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp o a w n l , w a n d i xc p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi grt h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi gr t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l kasndoi w e b q wn d mqw mxpo a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o g rt h e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi gr t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i gr th e y f g f v 3 2 4 8 0 k d a w 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l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi gr t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \ o w \ s e f n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ oi gr t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M [ o ig r t h e y f g f v 3 2 4 8 0 k d awj k d g a s b s mn werw o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a n d i x c pxxw k m. ` skxm p wm a wkeam a w l d [ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e rwo ie h N M S D M A S \ s e f n f s l k n ei f l kasndoi w e b q wn d mqw m x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w ld [[oi g r t h e y f g f v 3 2 4 8 0 k d a wj k d g a s b s mn werw o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n 2 433 6 73 4 8 3 6 73 6 2 m n a w j k d g a s b s mn werw o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ o g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \o w \ s ef n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d gasbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ o g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \o w \ s ef n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xpo a w n l , w a n d i x c p x x w k m . ` skxm p wm a wkeam a wl d [ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \o w \ s ef n f s l k n e i f l kasndoi w e b q wn d mqw mxpoa w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S\ s e f n f s l k ne i f l k a s n d o i w ebqw n dm q wm x p o a wnl , wan d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m . ` s k x m p w m a w keam a wl d [ [ o grt h e y f gf v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a nd i x c p x x w k m . ` s k x m p w m a w keam a wl d [ [ M A S K P \ o w\sef n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a n d i xc p x x w k m . ` s k x m p w m a w k e a maw l d[ [ oi grt h e y f gf v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e fn fs l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ se fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ se fn f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q wn d mqw mxpoaw n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e yf g fv 3 2 4 8 0 k d a w j k d g a s b s m n w e r woi ehNM SDM ASKP\o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w nl,w a n d i x c p x x w k m . ` s k x m p w m aw k e a maw l d[ [ oi grt h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w\ s e f n f s l k ne i f l k a s n d o i w ebqw n dm q wm x p o a wnl , wan d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a nd ix c p x x w k m . ` s k x m p w m a wkeam a wl d [ [ o i g r t heyf g f v3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M [ o i g r t h e y f gf v 32 4 8 0 k d a w j k d gasbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a n d i x c p x x wkm . ` s k x mpw maw k e a m a w l d [ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e rwo ie h N M S D M A S \ s e f n f s l k n ei f l kasndoi w e b q wn d mqw m x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w ld [[oi g h e ylanguage f g f v 3 2 4 8 0 k d a wj k d g a s b s mn werw o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n 1 r t Visual 2 433 6 732 4 8Display 3 6 73totems 6 2 m n a w j k d g a s b s mn werw o i e h N M S D M A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l ,3 T-shirt w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ o g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \o w \ s ef n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ivisual g r th e y f4 Environment gfv32480k d a w j k d gasbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ o g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M AS K P \o w \ s ef n f s l k n e i f l ka s n d o i webqw n dm q wm x p o a w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xpo a w n l , w a n d i x c p x x w k m . ` skxm p wm a wkeam a wl d [ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \o w \ s ef n f s l k n e i f l kasndoi w e b q wn d mqw mxpoa w n l , w a n d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o ig r th e y f g f v 3 2 4 8 0 k d a w j k d g asbsm n w e r woi ehNM SDM A S K P \ o w \ s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m xp oa w n l , w a n d i x c p x x w k m . ` s k x mpw maw k e a maw l d[ [ i g r t h e y f g f v 3 2 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S\ s e f n f s l k ne i f l k a s n d o i w ebqw n dm q wm x p o a wnl , wan d i x c p x x w k m . ` s k x m p w m a w k e a m a w l d [ [ o i g r t h e y f gv 3 2 4 8 0 k d a w j k d g a s b s m n werw o i e h N M S D M A S K P \ o w\s e f n f s l k n e i f l k a s n d o i w e b q w n d m q w m x p o a w n l , w a ndix c p x x w k m .` s k x m p w m a w k eam a wl d [ [ o i g r t heyf g f v32 4 8 0 k d a w j k d g a s b s m n w e r w o i e h N M S D M A S K P \ o w \
Client: V&A Exhibition identity Wayfinding Interatives
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3
Technology Dome soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. consectetuer adipiscing.
21
Technology Dome soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. consectetuer adipiscing.
21 Exhibit
Exhibit Dome soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. consectetuer adipiscing.
4
Dome soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. consectetuer adipiscing.
Client: Jameel League
Jameel League Proposal
Brand identity Stadium branding Messaging
1
2
4
1/2 Campaign marque proposal 3/4 Campaign presentation
3
International Fencing Federation Re-brand & campaign
1
Client: IFF
International Fencing Federation Re-brand & campaign
Brand identity Stationery suite Global poster campaign
2
4
5
F E D E R AT I O N I N T E R N AT I O N A L E D’ESCRI M E
CENT ANS D’EXCELLEN CE ET D ’ I N N O VAT I O N
F E D E R AT I O N I N T E R N AT I O N A L E D’ESCRI M E
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3
7
1 2 3 4 5 6 7
FIEGP poster campaign FIE fencer Centenary marque Press card Poster Visual identity guidelines Digital comms
F E D E R AT I O N I N T E R N AT I O N A L E D’ESCRI M E
CENT ANS D’EXCELLEN CE ET D ’ I N N O VAT I O N
CENT ANS D’EXCELLEN CE ET D ’ I N N O VAT I O N
Client: IFF
International Fencing Federation Re-brand & campaign
Brand identity Stationery suite Global poster campaign
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9
TORINO ITALY 28–30.11.14
F E D E R AT I O N I N T E R N AT I O N A L E D’ESCRI M E
F E D E R AT I O N I N T E R N AT I O N A L E D’ESCRIM E
FENCING GRAND PRIX
ONE SERIES. NINE CITIES. FOIL
ÉPÉE
SABRE
TO R I N O, ITALY 28—3O.11.14 H AVAN A , C U BA 13—15.O3.15 S H AN G H AI, C H I N A 16—17.O5.15
D O H A , Q ATAR O5—O7.12.14 BU DAPEST, H U N GARY 20—22.O3.15 R I O D E JAN E I RO, BR A ZI L 22—24.O5.15
N E W YO R K, USA 13—14.12.14 SEO U L , KO R E A 28—29.O3.15 MOSCOW, RUSS IA 30—31.O5—O1.O6.15
G ET I N VO LV E D FACEBO O K.COM/FI E.O RG @ FI E _ EN
OFFICIAL SPONSORS
1419 FIE Grand Prix Series Poster 2014_v5 Portrait.indd 2
8 One Series. Nine cities. campaign 9 FIEGP Torino poster
17/09/2014 14:12
Client: Table Tennis England
Table Tennis England Re-brand
Brand identity Stationery suite Arena branding
1
2
Design Elements Version 1.1 April 2014 © Table Tennis England
Table Tennis England Basic elements of the visual identity
Marque
Table Tennis England Basic elements of the visual identity
Using the marque
The logo exists in three variants; white background, reversed out of a coloured background and black background.
Positioning Best practice for positioning of the marque on a piece of artwork is the top right hand corner. The Exclusion Zone The exclusion zone is an area of clear space around the logo which is based on the height of the Table Tennis England capital ‘T’.
Logo files are available as EPS and JPG. Spot, RGB and CMYK.
Minimum size The minimum size for the marque is 25mm across.
01 Table Tennis England Logo_CMYK Grad.eps Table Tennis England Logo_RGB Grad.jpg Table Tennis England Logo_Spot Grad.eps
Ensure the word marque appears in the top right hand corner of the artwork
02 Table Tennis England Logo_White Grad.ai Table Tennis England Logo_White Grad.pdf Table Tennis England Logo_White Grad.psd
© Table Tennis England 2014
Table Tennis England Basic elements of the visual identity
Table Tennis England Basic elements of the visual identity
Colour
Typography
Primary Brand Red Spot PMS 186C RAL 3027
25mm
Page 1
Photography
Good photography should be used to showcase the sport. It should depict movement, excitement and emotion.
Sample application
01 Business card front and back 02 Letterheading 03 Typographic poster 04 Image-led poster
The Table Tennis England logo typeface is based on Century Gothic. It is at the heart of the brand identity.
White CMYK C10 M100 Y100 K5 RGB R205 G30 B37
Century Gothic Bold
Pantone Matching System PMS 877C
03
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz Century Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz Secondary and system font Univers 55 Roman is used for body copy and large galleys of text
Spot PMS Cool Grey 11C
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz
CMYK C65 M50 Y50 K50 RGB R60 G70 B75
System font. Helvetica is used for emails, and internal documents such as Word, Powerpoint and Excel
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz
© Table Tennis England 2014
Page 4
© Table Tennis England 2014
02
Page 5
© Table Tennis England 2014
Page 6
Table Tennis England Norfolk House, Saxon Gate West, Milton Keynes MK9 2DL T 0844 417 0900 E admin@tabletennisengland.co.uk F 01908 675397 www.tabletennisengland.co.uk
Registered in England Company number 4268058
04
Blackpool Grand Prix.
CMYK C50 K100 RGB R0 G0 B0
O6.O4.2O14
Spot Black
01
Sara Sutcliffe
Chief Executive DL 01424 456207 M 07956 528925 Sara.Sutcliffe@ tabletennisengland.co.uk
Table Tennis England Norfolk House Saxon Gate West Milton Keynes MK9 2DL T 0844 417 0900 F 01908 675397 admin@ tabletennisengland.co.uk www.tabletennisengland.co.uk
Primary font Century Gothic, is used for display messages, introductory paragraphs, headings and titles
1 Brand marque 2 Visual language guidelines
Page 3
Table Tennis England Basic elements of the visual identity
Table Tennis England Basic elements of the visual identity
Good typography is based on purpose and function. Text should always be legible, clear and succinct. Type should appear consistent, ranged left (left aligned), and set in conventional sentence case (not all caps or lower case).
© Table Tennis England 2014
© Table Tennis England
Blackpool Grand Prix. O6.O4.2O14
Page 8
Rolls-Royce Ghost Series II
1
Client: Rolls-Royce/AMCI
Rolls-Royce Ghost Series II
Exhibition design Messaging Environmental
2
1 2 3
3
Rolls-Royce Ghost Series II Spirit of Ecstasy Event at The Shard, London
MAZDA MX5 Goodwood proposal
1
Client: MAZDA/AMCI
MAZDA MX5 Goodwood proposal
Auto stand design Exhibition design Brand communication
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5
3
1 The Pavilion with feature slide 2 Internal view 3 View from periscope platform 4 Rear view of The Pavilion 5 Tech exhibition
Wedgwood World of Wedgwood
1
EXPLORE
experience expressive living
Wedgwood World of Wedgwood
2
Client: Wedgwood
Brand identity
Visitor & brand experience
Visual language
Environmental
Messaging
Interactives
Press & consumer comms
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3
5 World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
coloUr s
World of Wedgwood Brand Elements
HIer arcHy In Pr ac tIce
There are five primary colours in the World ofWedgwood brand.
These are secondary colours specific to the worlds.
Here you can see that hierarchy in practice, in an example piece of environmental communication.
WELCOME 1
Wedgwood Cream
Wedgwood designs and delivers premium, dynamic and distinctively English home and lifestyle products that delight today’s discerning and aspirational customer.
Floral
1. Headline font 2. Heading 3. Body copy 4. Pull quote
Wedgwood Grey
PANTONE Cool Grey 7
White Wedgwood Gold PANTONE 872
A COMPOSITION OF E xCELLENCE OF WORkMANSHIP AND TRUTH TO MATERIAL IS ESSENTIAL . 2
Wedgwood Blue
SUBTITLE
4
A COMPOSITION OF E xCELLENCE OF WORkMANSHIP AND TRUTH TO MATERIAL IS ESSENTIAL .
PANTONE 543
Expressive
Prestige
3
Shape & Texture
Charcoal
Process Black 90%
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World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
sUB - Br and MarQUes
1 Key elements 2 World of Wedgwood marque 3 Brand guidelines – marque 4 Brand guidelines – photography 5 Brand guidelines – spreads
Wedgwood Factory
Marques have been established for the food and beverage areas as well as the Wedgwood Factory. This will help give these areas a distinctive look and feel that works within the master brand.
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13
World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
Wor ld of WedgWood staMP
grId systeM – scale
The ‘W’ stamp is a marque of quality. To be used on smaller communications and gifts.
Across all environmental graphics a simple grid system has been established to maintain consistency across when using the brand. A simple building block device is demonstrated below.
250 mm
Quisque eu arcu ac quam ultrices bibendum. In ac lacinia quam. Maecenas mollis nulla turpis, ut fermentum felis suscipit non. Sed egestas sagittis orci, imperdiet dui molestie quis. Sed vel ultricies leo. Aliquam lacinia dapibus nisi sed vehicula. In ac lacinia quam. Maecenas mollis nulla turpis, ut fermentum felis suscipit non.
JOS IAH WE DGWOOD
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World of Wedgwood Brand Elements
World of Wedgwood Brand Elements
This system takes into consideration the average height and eye level. This area is marked in the diagram below and is advised for the main content of a design.
500 mm
1000 mm
Food and Beverage
Headline/pull out quotes 2000mm - 3000mm
Main content area 1000mm - 2000mm 3000 mm
Headline/pull out quotes 0mm - 1000mm
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25
58
59
Wedgwood World of Wedgwood
6
9
7
6 Fold out poster 7/8 Advertising 9 Brand collateral
8
Client: Wedgwood
Brand identity
Visitor & brand experience
Visual language
Environmental
Messaging
Interactives
Press & consumer comms
Wedgwood World of Wedgwood
10
11
12
10 Josiah Wedgwood art installation 11 Museum plinths 12 Museum plinth visual
Client: Wedgwood
Brand identity
Visitor & brand experience
Visual language
Environmental
Messaging
Interactives
Press & consumer comms
Wedgwood World of Wedgwood
13
15
Client: Wedgwood
Brand identity
Visitor & brand experience
Visual language
Environmental
Messaging
Interactives
Press & consumer comms
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17
18
14
13 14 15 16 17 18
The Dining Hall visuals The Dining Hall marque The Tea Room visual The Tea Room marque The Tea Bar visual Concept Retail Store visual
Wedgwood World of Wedgwood
19
Client: Wedgwood
Brand identity
Visitor & brand experience
Visual language
Environmental
Messaging
Interactives
Press & consumer comms
20
tea room Brand guidelines
tea room Brand guidelines
s ec ti o n 1 proc e s s
The purpose of this manual is to inform and assist with the design, planning, production and implementation of the Wedgwood Tea Room concepts.
These brand guidelines apply to: Tea Room
Tea Bar
Tea Emporium
The manual covers: All information required for planning, full drawing specifications, fixtures, finishes and lighting schedules.
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7
tea room Brand guidelines
tea room Brand guidelines
tea room Brand guidelines
tea room Brand guidelines
s ec ti o n 2
s ec ti o n 1
c ateg o r i e s
te a roo m
c ateg o r i e s
Generic furniture A
b
Generic lighting c
d
f
e
g
Tea Room Example plan
A
b
c
d
Generic colour palette and materials
19 0 0 sq f t / 178 sq M 8 8 cov e r s
The example Tea Room plan is 1900 sq.ft / 178 sq. m, a luxurious restaurant environment for forty plus covers. A clear line of site from the entrance to the central tea dispensary is defined via a wide walkway, also acting as a meet and greet area. A varied seating arrangement on distinctive chevron wooden flooring combines dining table and chairs with relaxed coffee table groupings, highlighted by strategic placements of feature wallpaper and the central feature lighting.
J
18 M i
b
Defined Walkway to Bar
c
Feature Walls
A
b
K e
Tea Cup Display
e
Tea Bar with Feature Display Wall
f
Feature Fret Cut Screen f d
A
Dining Chair – Fully Upholstered
A
Ceramic Lighting Feature
Dining Chair – With Arms
b
Ceramic Wall Lights
Dining Chair – Without Arms
c
Glass Pendant
Lounge Chair
d
Brass Pendant
e
Dining Table
e
Butterfly Pendant
f
Coffee Table
d
g
Mirror
h
Free Standing Sofa
e
f
g
A
Carpet Insert Marble Back Splash Timber Floor Brass
f
Timber Paneling
g
Feature Ceramic Tile
c
K e y – f u r n itu r e / f it ti n g s g
Dinning Chair
h
Arm Chair
i
Coffee Table
J
Wood Floor
K
Feature Floor Tile
12 M
16
17
tea room Brand guidelines
tea room Brand guidelines
19 The Tea Room book 20 The Tea Room guidelines
Please refer to the furniture and lighting schedules for the full details.
Key
b c
Wall Paper
c d e
g
h
Key
d
Key
b
Key – MAin AreAs d
c
h
e
Seating Arrangement
b
A
g A
tea room Brand guidelines
tea room Brand guidelines
s ec ti o n 1
24
25
tea room Brand guidelines
tea room Brand guidelines
s ec ti o n 5
s ec ti o n 5
s ec ti o n 5
K e y i co n s
K e y i co n s
K e y i co n s
c u p d i s pl Ay
greeter
Tea Cup display
Joinery Greeter & Waiter Station
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The refined contemporary design of the Tea Cup display contributes to the interior aesthetic of the Wedgwood Tea Concept
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Showcasing key Wedgwood products for direct customer sales
As a first point of contact predominantly within the Tea Room offer, the Greeter Station compliements the interior aesthic with contemporary design, combined with traditional detailing
– –
Communicating the breadth of patterns and shapes within the Wedgwood range
Dark timber with brass accenting, the design is refined and elegant
74
75
–
78
The Waiter Station, designed to be set within a wall recess has a simple and functional design, with finishes matching those of the surrounding fixtures
14
15
tea room Brand guidelines
tea room Brand guidelines
r e tA i l u n it
Retail
wA it e r s tAti o n
79
–
Part of the Wedgwood Tea Global Retail Solution, the range consists of both wall and mid floor fixtures, offering a modular system of display units
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Used within the Tea Room Concept, these fixtures create a retail opportunity within the heart of the Tea experience, offering a direct point of sale to consumers
–
80
Finishes complements the interior aesthetic, with a simple framework allowing the product to be the main focus
81
Client: Frontline Club
Frontline Club Re-brand
Brand identity Stationery suite Menu
1
2
3
1 2 3
Brand marque Stationery suite Business card
UK Sport Sailing World Cup
1
Client: UK Sport/RYA/WPNSA
UK Sport Sailing World Cup
Brand identity Bid documentation Copywriting
2
3
4
5
1 2 3 4 5
2012 London Olympic Games Presentation detail Ben Ainslie in Portland Harbour Sailing presentation Sailing during 2012 Olympic Games
NISSAN launch Press & dealer event
Client: Nissan/AMCI
X-Trail
Event launch
Pulsar
Environmental design
Juke
Lighting & projection
1
2
3
1 2 3
Key X-Trail brand image Axonometric visual Visuals for breakout spaces
World Skills Finals at Excel
1
Client: World Skills
World Skills Finals at Excel
Visual language Event Identity Experiential
2
4
5
6
7
8
3
1 The I AM campaign 2 Front cover of book 3 Book detail 4/5 Advertising 6 Staff uniforms 7 Careers advice 8 Installation at Excel, London
Silver Leopard works collaboratively with creative individuals and groups across all disciplines to create engaging moments that connect brands and consumers physically, intellectually and emotionally.
Clients adidas Allium AMCI ATP Audi Bentley BMW British Rowing BT Cartier Desperados Diageo England Hockey Ericsson Ferrari FIE Fitzroy Gallery Ford Frontline Club Gartner GE GSK Harvey Nichols Hayeem Foundations Hyundai IBM ICSS Imagination Ltd IPL
Jack Morton Jaeger Le Coutre Jameel League Kaust Land Securities Lexus Lincoln London Olympic Games Mayor of London Mazda MBAM Mercedes Benz Mercury Middlesex University NEST Nissan Nokia Puma QBE Quo Vardis RBS Rémy Martin Rolls–Royce Royal Marrines Ruperts RYA Sampson Studio Samsung Slice Smirnoff Solid Ventures Sport England Stella Artois
Table Tennis England TBA Temple Group The Royal Mint Toyota UEFA UK Sport Unilever V&A Vauxhall VMWARE Volvo Trucks VW Waterford Crystal Wavery Capital Wedgwood Westfield World Skills WPNSA WSFF WTA
If you would like to learn more – or talk through some ideas – then we’d love to hear from you.
info@silverleopard.com +44 (0)20 3176 6880 www.silverleopard.com
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