Who are your Silversea Clients?

Above all, your Silversea clients are those who seek luxury and appreciate all-inclusive value. They are: • Sophisticated, well-educated, and affluent. • An average age of 55+.

Spanning age groups from Silent Generation to Gen X, with Baby Boomers representing the largest market.

Whether they prefer a Classic voyage or an Expedition cruise, your Silversea clients will generally have:

• A strong desire for international travel. • A keen curiosity about the world – from discovering new cultures to exploring untapped destinations.

WHO IS THE SILVERSEA CLASSIC CLIENT?

THE AFFLUENT TRAVELLER

Silversea attracts sophisticated, like-minded travellers from around the globe who appreciate all-inclusive travel.

TRIP OF A LIFETIME

Guests who have saved up to mark a milestone in their lives or the lives of loved ones.

SOLO TRAVELLERS

Silversea's single occupancy fares start as low as 125% of the double occupancy rate. Plus, we offer special events exclusively for Solo Travellers while on board.

FIRST-TIMERS

Silversea is a stellar introduction to cruising with its pampering services and destination immersion for those who enjoy access to land driven destination experiences.

RIVER CRUISERS

Past river cruisers will enjoy the benefits of a small ship experience and understand the value of all-inclusive.

MULTI-GEN*

Destinations such as Alaska, Europe and the Caribbean are perfect for multi-generational families, normally, the grand-parents inviting the extending family.

A prospective Silversea Classic client is someone who:

• Appreciates an all-inclusive value. • Prefers a relaxed, stylish and sophisticated atmosphere on board. • Desires relaxed elegance with occasional formality (eg. a 7-day itinerary might have only one formal night). • Prefers not to be confined by schedules or routines. • Seeks an exclusive, pampering, choice-driven experience. • Enjoys concierge-level, personalised service.

*Silversea Classic voyages are an ideal option for well-travelled, multi-generational families, but does not offer year-round onboard programs exclusively for young children.

WHO IS THE SILVERSEA EXPEDITION CLIENT?

ADVENTURE SEEKER

For clients seeking adrenaline-pumping experiences across the world including hiking glaciers, scuba diving and more.

WILDLIFE ENTHUSIAST

Nature-loving guests can experience the world's most compelling wildlife experiences in the most secluded regions.

OFF-THE-BEATEN-PATH SEEKER

Journey to undiscovered destinations with fewer crowds and a deeper opportunity for immersion.

HIGHLY EXPERIENCED TRAVELLER

For those who have already travelled the globe, an expedition cruise may be the next step in their travel adventures.

BEEN THERE, DONE THAT

Adventure travel is the perfect antidote for the traveller “bored” by routine travel options. An expedition cruise is at once thrilling and humbling.

NON-TOURIST LUXURY TRAVELLER

This client aims to avoid what they perceive as tourist traps and instead seek to experience a destination as a local.

A prospective Silversea Expedition client is someone who:

• Enjoys more of a rugged and off-the-beaten path adventure, yet expects high-end service and enjoys a luxurious shipboard environment. • Is comfortable with getting in and out of Zodiac watercraft which disembark guests on beaches and in exotic landscapes. • Enjoys destination and wildlife lectures. • Is eager to start their day early for wildlife spotting.

Guests kayaking at Magdalenefjorden, Svalbard

*Silversea Expedition voyages are a great choice for multi-generational groups, but does not offer onboard programs for young children. Children under the age of six years are not allowed to participate in any expedition activities that require the use of a Zodiac.