益动生活项目方案 by silver zhu

益动生活项目策划书

（初稿）

项目起源：新途做为一家由社会力量发起，专业开展社区健康促进项目的非营利机构，自成立以来，一直致力于促进人群健康、缔造互助社区。在老年人及慢性病患者、失能人士及家庭照料者、流动人口和残疾人等目标人群社区建立服务场馆并不断提供支持，已拥有丰富的社区资源，建立起良好的社区口碑。益动生活品牌项目及基金的设立旨在为新途开展社区健康促进提供更广泛的社会资源支持，帮助社区和机构的可持续发展。通过社区观察调研和数据资料表明，缺乏身体活动是目前全球慢性疾病发病和死亡的主要风险因素之一。身体活动作为健康生活方式的要素，可以有效的降低乳腺癌、结肠癌、糖尿病及心血管等疾病的发病率。而加强身体活动或有效的运动不仅和自身意识有关，也需要在更广泛的支持环境中得到强化和促成。项目由此出发，希望号召社区人群组织以运动为主要形式的健康生活方式倡导和筹款活动。通过发动大众积极参与适合自己的运动，提高对慢性疾病的预防意识和健康自我管理能力，促进热爱运动，享受运动，健康乐活的社会氛围。通过设立专项基金和筹款活动，为社区慢性疾病的预防治疗、教育研究、和项目的可持续发展提供必要保障。

年度目标：通过开展倡导和筹款活动，在社会上引起一定的影响力。吸引关注、健康热爱运动的人群形成固定的志愿者团队。达到年度收支平衡。

项目策略：结合每年的健康主题节日，设计适合大众参与的以运动为主要形式的健康生活倡导和筹款活动主题，提供支持工具，号召社会各界关注健康的人群共同参与。健康主题节日：世界高血压日、世界乳腺癌防治月、世界糖尿病日、世界肝炎日等。活动形式：以跑步、散步、骑车等简单易行的运动为主，同时也接纳任何和健康生活方式相关的活动。

项目实施框架：基金设立：设立专项基金并获得公募资质产品开发：活动主题和活动支持工具、运动和健康指南平台搭建：产品和活动的宣传平台、参与者交流互动平台团队建设：参与组织活动的志愿者团队活动组织：联络和召集合作方开展活动、提供支持、建立反馈机制市场推广：品牌营销、发展推介者和代言人

行动计划：附录年度预算：附录项目相关方联系表：附录

WBS Number 1 1.1 1.2 1.2.1 1.2.2 1.2.3 1.3 1.3.1 1.3.2 1.3.3 1.4 1.4.1 1.4.2 1.4.3 1.4.4 1.5 1.5.1 1.5.2 1.5.3 1.5.4 1.5.5 1.5.6 1.5.7 1.5.8 1.5.9 1.5.10 1.6 2 2.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.3 2.3.1 2.3.2 2.3.3 2.4 2.4.1 2.4.1.1 2.4.1.2 2.4.1.3 2.4.1.4 2.4.1.5 2.4.2 2.4.3 2.4.3.1 2.4.3.2 2.4.3.3 2.4.3.4 2.4.3.5 2.4.4 2.4.4.1 2.4.4.2 2.4.4.3 2.5 2.6 2.6.1 2.6.2 2.6.3 2.6.4 2.6.5 3 3.1 3.2 3.2.1 3.2.2 3.2.3 3.2.4 3.3 3.3.1 3.3.2 3.3.3 3.4 3.4.1 3.4.1.1 3.4.1.2 3.4.1.3 3.4.1.4 3.4.1.5 3.4.2 3.4.3 3.4.3.1 3.4.3.2 3.4.3.3 3.4.3.4 3.4.3.5 3.4.4 3.4.4.1 3.4.4.2 3.4.4.3 3.5 3.6 3.6.1 3.6.2 3.6.3 3.6.4 3.6.5 4 4.1 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.3 4.3.1 4.3.2 4.3.3 4.4 4.4.1 4.4.1.1 4.4.1.2 4.4.1.3 4.4.1.4 4.4.1.5 4.4.2 4.4.3 4.4.3.1 4.4.3.2 4.4.3.3 4.4.3.4 4.4.3.5 4.4.4 4.4.4.1 4.4.4.2 4.4.4.3 4.5 4.6 4.6.1 4.6.2 4.6.3 4.6.4 4.6.5 5 5.1 5.2 5.2.1 5.2.2 5.2.3 5.2.4 5.3 5.3.1 5.3.2 5.3.3 5.4 5.4.1 5.4.1.1 5.4.1.2 5.4.1.3 5.4.1.4 5.4.1.5 5.4.2 5.4.3 5.4.3.1 5.4.3.2 5.4.3.3 5.4.3.4 5.4.3.5 5.4.4 5.4.4.1 5.4.4.2 5.4.4.3 5.5 5.6 5.6.1 5.6.2 5.6.3 5.6.4 5.6.5

Title

Start

T T

End 6/6/12 6/6/12 11/6/12 11/6/12 11/6/12 25/6/12 18/6/12 18/6/12 1/8/12 15/8/12 11/6/12 11/6/12 25/6/12 11/6/12 25/6/12 6/6/12 11/6/12 6/6/12 2/7/12 3/7/12 4/7/12 6/7/12 6/6/12 5/7/12 6/6/12 6/6/12 11/6/12 11/6/12 11/6/12 12/6/12 12/6/12 12/6/12 12/6/12 26/6/12 12/6/12 12/6/12 12/6/12 26/6/12 18/6/12 18/6/12 18/6/12 21/6/12 26/6/12 29/6/12 4/7/12 9/7/12 10/7/12 10/7/12 11/7/12 12/7/12 13/7/12 16/7/12 10/7/12 10/7/12 12/7/12 16/7/12 28/7/12 30/7/12 30/7/12 31/7/12 1/8/12 8/8/12 1/8/12 1/8/12 1/8/12 8/8/12 8/8/12 8/8/12 8/8/12 22/8/12 8/8/12 8/8/12 8/8/12 22/8/12 8/8/12 8/8/12 8/8/12 13/8/12 16/8/12 21/8/12 24/8/12 29/8/12 5/9/12 5/9/12 6/9/12 7/9/12 10/9/12 11/9/12 5/9/12 5/9/12 7/9/12 11/9/12 8/10/12 8/10/12 8/10/12 8/10/12 9/10/12 16/10/12 9/10/12 3/9/12 3/9/12 10/9/12 10/9/12 10/9/12 10/9/12 24/9/12 10/9/12 10/9/12 10/9/12 24/9/12 10/9/12 10/9/12 10/9/12 13/9/12 18/9/12 21/9/12 26/9/12 1/10/12 8/10/12 8/10/12 9/10/12 10/10/12 11/10/12 12/10/12 8/10/12 8/10/12 10/10/12 12/10/12 19/10/12 19/10/12 19/10/12 19/10/12 22/10/12 29/10/12 22/10/12 20/9/12 20/9/12 27/9/12 27/9/12 27/9/12 27/9/12 11/10/12 27/9/12 27/9/12 27/9/12 11/10/12 27/9/12 27/9/12 27/9/12 11/10/12 16/10/12 19/10/12 24/10/12 29/10/12 25/10/12 25/10/12 26/10/12 29/10/12 30/10/12 31/10/12 25/10/12 25/10/12 29/10/12 31/10/12 14/11/12 14/11/12 14/11/12 14/11/12 15/11/12 22/11/12 15/11/12

28/8/12 8/6/12 6/7/12 22/6/12 22/6/12 6/7/12 28/8/12 29/6/12 14/8/12 28/8/12 6/7/12 22/6/12 6/7/12 22/6/12 6/7/12 6/7/12 29/6/12 8/6/12 2/7/12 3/7/12 4/7/12 6/7/12 2/7/12 5/7/12 3/7/12 8/6/12 22/6/12 14/8/12 11/6/12 9/7/12 25/6/12 25/6/12 25/6/12 9/7/12 9/7/12 25/6/12 25/6/12 9/7/12 20/7/12 6/7/12 20/6/12 25/6/12 28/6/12 3/7/12 6/7/12 20/7/12 16/7/12 10/7/12 11/7/12 12/7/12 13/7/12 16/7/12 16/7/12 11/7/12 13/7/12 16/7/12 28/7/12 14/8/12 30/7/12 31/7/12 7/8/12 14/8/12 7/8/12 22/10/12 7/8/12 4/9/12 21/8/12 21/8/12 21/8/12 4/9/12 4/9/12 21/8/12 21/8/12 4/9/12 11/9/12 28/8/12 10/8/12 15/8/12 20/8/12 23/8/12 28/8/12 11/9/12 11/9/12 5/9/12 6/9/12 7/9/12 10/9/12 11/9/12 11/9/12 6/9/12 10/9/12 11/9/12 8/10/12 22/10/12 8/10/12 8/10/12 15/10/12 22/10/12 15/10/12 2/11/12 7/9/12 5/10/12 21/9/12 21/9/12 21/9/12 5/10/12 5/10/12 21/9/12 21/9/12 5/10/12 12/10/12 28/9/12 12/9/12 17/9/12 20/9/12 25/9/12 28/9/12 12/10/12 12/10/12 8/10/12 9/10/12 10/10/12 11/10/12 12/10/12 12/10/12 9/10/12 11/10/12 12/10/12 19/10/12 2/11/12 19/10/12 19/10/12 26/10/12 2/11/12 26/10/12 28/11/12 26/9/12 24/10/12 10/10/12 10/10/12 10/10/12 24/10/12 24/10/12 10/10/12 10/10/12 24/10/12 9/11/12 26/10/12 1/10/12 15/10/12 18/10/12 23/10/12 26/10/12 9/11/12 31/10/12 25/10/12 26/10/12 29/10/12 30/10/12 31/10/12 31/10/12 26/10/12 30/10/12 31/10/12 14/11/12 28/11/12 14/11/12 14/11/12 21/11/12 28/11/12 21/11/12

Time 3mo 3d 1mo 2w 2w 2w 2mo 2w 2d 2w 2w 2w 1mo 2w 2w 2w 2w 1mo 3d 3w 3d 1d 1d 1d 1d 3w 4d 1d 1mo 3d 2w 2mo 1w 2d 1d 1mo 2w 2w 2w 2w 1mo 2w 2w 2w 1mo 1w 3w 3d 3d 3d 3d 3d 2w 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

Effort 8mo 3w 3d 3d 1mo 2w 2w 2w 2w 1mo 2w 2w 2w 2w 2mo 2w 2w 2w 2w 3mo 1w 3w 3d 1d 1d 1d 1d 3w 4d 1d 1mo 3d 2w 7mo 1w 3d 1d 2mo 2w 2w 2w 2w 1mo 2w 2w 2w 2w 3mo 1mo 2w 1w 1d 1w 1d 1w 1d 1w 1d 1w 1d 1mo 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

2w 2d 1d 1d 1w 1w 1w 2mo 3w 4d 1w 1mo 2w 2w 2w 2w 1mo 2w 2w 2w 1mo 1w 3w 3d 3d 3d 3d 3d 2w 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

3w 2d 1d 1d 1w 1w 1w 7mo 2w 2d 1w 2mo 2w 2w 2w 2w 1mo 2w 2w 2w 2w 3mo 1mo 2w 1w 1d 1w 1d 1w 1d 1w 1d 1w 1d 1mo 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

2w 1d 1d 1d 1w 1w 1w 2mo 1w 1w 1mo 2w 2w 2w 2w 1mo 2w 2w 2w 1mo 1w 3w 3d 3d 3d 3d 3d 2w 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

3w 2d 1d 1d 1w 1w 1w 7mo 2w 2d 1w 2mo 2w 2w 2w 2w 1mo 2w 2w 2w 2w 3mo 1mo 2w 1w 1d 1w 1d 1w 1d 1w 1d 1w 1d 1mo 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

2w 1d 1d 1d 1w 1w 1w 2mo 2w 1w 1mo 2w 2w 2w 2w 1mo 2w 2w 2w 1mo 2w 2d 1mo 2d 3d 3d 3d 3d 3d 2w 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

3w 2d 1d 1d 1w 1w 1w 7mo 2w 2d 1w 2mo 2w 2w 2w 2w 1mo 2w 2w 2w 2w 3mo 1mo 2w 1w 1d 1w 1d 1w 1d 1w 1d 1w 1d 1mo 1w 1d 1d 1d 1d 1d 1w 2d 2d 1d

2w 1d 1d 1d 1w 1w 1w

3w 2d 1d 1d 1w 1w 1w

%Done 13% 100% 7% 20% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 28% 13% 100% 0% 0% 0% 0% 26% 0% 25% 100% 0% < 1% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Cost YUN84,000.00

Assigned Planned Start

Start Variance Planned End

End Variance

Constraint Start Constraint End

Prerequisites NoteContents Priority

6/6/12 YUN4,000.00 YUN1,000.00 YUN3,000.00 YUN15,000.00 YUN5,000.00 YUN5,000.00 YUN5,000.00 YUN45,000.00 YUN1,000.00 YUN35,000.00 YUN1,000.00 YUN8,000.00 YUN20,000.00 YUN6,000.00 YUN6,000.00

11/6/12 11/6/12

18/6/12 1/8/12 4/6/12

13/6/12

sidways

6/6/12 11/6/12 6/6/12 3/7/12 4/7/12 6/7/12 4/6/12 5/7/12 6/6/12 5/6/12 11/6/12 11/6/12 8/6/12

YUN3,000.00 YUN3,000.00 YUN49,500.00 YUN3,000.00 YUN1,000.00 YUN2,000.00

12/6/12 12/6/12 12/6/12

YUN39,000.00 YUN35,000.00 YUN4,000.00

12/6/12 12/6/12

YUN5,500.00 ; ; ; ; ; ;

YUN2,000.00 YUN2,000.00

YUN2,000.00

18/6/12 21/6/12 26/6/12 29/6/12 4/7/12 9/7/12 10/7/12 10/7/12 11/7/12 12/7/12 13/7/12 16/7/12 10/7/12 10/7/12 12/7/12 16/7/12 28/7/12

YUN2,000.00

1.2.2, 1.2.1

0 0 0

1.3.2

0 0 0

1.1 1.4.1 1.1 1.4.3

0 0 0 0

1.1

0 0 0 0 0 0 0 0 0 0 0

1.5.1 1.5.1 1.5.1 2/7/12 1.5.7

0 2.1 2.1 2.1 2.2.3, 2.2.2, 2.2.1 2.1 2.1 2.3.1, 2.3.2 2.1

0 0 0 0 0 0 0

YUN3,000.00 YUN1,000.00 YUN2,000.00

YUN39,000.00 YUN35,000.00 YUN4,000.00

; ; ; ; ; ;

3.4.1 3.3.3, 3.2.4 4/9/12 6/9/12 7/9/12 10/9/12 11/9/12

YUN39,500.00 YUN35,500.00 YUN4,000.00

YUN1,500.00 YUN2,000.00

YUN2,000.00 YUN2,000.00

0 0 0 0 0 0 0

YUN2,000.00

YUN3,000.00 YUN1,500.00 YUN1,000.00 YUN500.00 YUN500.00

YUN52,500.00 YUN1,500.00 YUN4,000.00 YUN1,500.00 YUN2,500.00

YUN500.00 YUN500.00

YUN39,500.00 YUN35,500.00 YUN4,000.00 YUN5,500.00

0 0 0 0 0 0

YUN1,500.00 YUN2,000.00

0 0 0 0 0

YUN2,000.00 YUN2,000.00 YUN2,000.00

3.3.3 0 0 0 3.5 30/7/12 31/7/12 9/10/12 16/10/12 9/10/12 1/9/12

YUN2,000.00 YUN49,500.00

YUN2,000.00 0 0 0 0 0 0

YUN3,000.00 YUN1,000.00 YUN2,000.00

YUN39,000.00 YUN35,000.00 YUN4,000.00

7/9/12 7/9/12

YUN5,500.00 ; ; ; ; ; ;

4.1 4.1 4.1 4.1 4.2.3, 4.2.2 4.1 4.1 4.1 4.3.2, 4.3.1 4.1

18/6/12 13/9/12 18/9/12 21/9/12 26/9/12 4.4.1 4.3.3, 4.2.4

0 0 0 0 0 0 0

YUN2,000.00 YUN3,000.00 YUN1,500.00 YUN1,000.00 YUN500.00 YUN500.00

YUN52,500.00 YUN1,500.00 YUN4,000.00 YUN1,500.00 YUN2,500.00

YUN500.00 YUN500.00

YUN39,500.00 YUN35,500.00 YUN4,000.00 YUN5,500.00

0 0 0 0 0 0

YUN1,500.00 YUN2,000.00

0 0 0 0 0

9/10/12 10/10/12 11/10/12 12/10/12

YUN2,000.00 YUN2,000.00

4.3.3 0 0 0

10/10/12 12/10/12 19/10/12

YUN2,000.00 YUN2,000.00

YUN2,000.00

4.5

YUN49,500.00

YUN2,000.00 0 0 0 0 0

22/10/12 29/10/12 22/10/12 20/9/12

YUN2,000.00

0 YUN3,000.00 YUN1,000.00 YUN2,000.00

5.1

5.2.3, 5.2.1, 5.2.2 5.1

YUN39,000.00 YUN35,000.00 YUN4,000.00

5.3.2, 5.3.1 5.1

YUN5,500.00

YUN2,000.00

YUN500.00 YUN500.00

0 0 0 0 0

18/6/12 13/8/12 16/8/12 21/8/12 24/8/12

YUN2,000.00

YUN52,500.00 YUN1,500.00 YUN4,000.00 YUN1,500.00 YUN2,500.00

0 0 0

7/9/12 11/9/12 8/10/12

YUN2,000.00

YUN3,000.00 YUN1,500.00 YUN1,000.00 YUN500.00 YUN500.00

2.3.3, 2.2.4

3.3.1, 3.3.2 3.1

YUN2,000.00 YUN2,000.00 YUN2,000.00

YUN2,000.00 YUN2,000.00

YUN3,000.00 YUN3,000.00

0 0 0 0 0

8/8/12 8/8/12

YUN5,500.00

YUN1,500.00 YUN2,000.00

YUN2,000.00

2.2.4, 2.3.3

3.1 3.1 3.1 3.2.2, 3.2.3, 3.2.1

; ; ; ; ; ;

18/6/12 11/10/12 16/10/12 19/10/12 24/10/12 5.4.1 5.3.3, 5.2.4

0 0 0 0 0 0 0

0 0 0 0 0 0

5.3.3 29/10/12 31/10/12 14/11/12 11/6/12 30/7/12 31/7/12 15/11/12 22/11/12 15/11/12

YUN2,000.00 YUN3,000.00 YUN1,500.00 YUN1,000.00 YUN500.00 YUN500.00

YUN52,500.00 YUN1,500.00 YUN4,000.00 YUN1,500.00 YUN2,500.00

YUN500.00 YUN500.00

YUN39,500.00 YUN35,500.00 YUN4,000.00 YUN5,500.00

0 0 0 0 0

26/10/12 29/10/12 30/10/12 31/10/12

YUN21,000.00 YUN7,000.00 YUN7,000.00 YUN7,000.00 YUN45,000.00 YUN1,000.00 YUN35,000.00 YUN1,000.00 YUN8,000.00 YUN20,000.00 YUN6,000.00 YUN6,000.00

YUN5,500.00

YUN1,500.00 YUN2,000.00

YUN6,000.00 YUN2,000.00 YUN2,000.00 YUN2,000.00

0 0 0 0 0 0

30/7/12 31/7/12 1/8/12 8/8/12 1/8/12 1/8/12

YUN49,500.00

YUN1,500.00 YUN2,000.00

YUN4,000.00 YUN1,000.00 YUN3,000.00

2.5

YUN2,000.00

Total Task Cost YUN90,000.00

0 1.1

YUN2,000.00

YUN1,500.00 YUN2,000.00

Resources Cost YUN6,000.00

0 0 0 5.5

YUN1,500.00 YUN2,000.00

YUN2,000.00 YUN2,000.00

0 0 0 0 0

YUN2,000.00

/ 60,000

10,000

70,000

42,000

3,000

180,000

20,000

30,000

300,000

“

”

500

5,000

“

”

500

5,000

“

”

500

5,000

“

”

1,000

“

”

1,000

“

”

1,000

“

”

1,000

“

”

1,000

2,000

“

”

1,000

“

”

1,000

35,000

“

”

1,000

3,000

“

”

1,000

60,000

10,000

70,000

1,000

2,000

1,000

35,000

35,000 42,000

3,000

3,000 45,000

“

”

6,000

“

”

6,000

“

”

“

”

“

”

2,000

“

”

3,000

“

”

3,000

1540

20,000

“

”

“

”

2,000

8,000

“

”

2,000

8,000

“

”

2,000

8,000

“

”

1,000

4,000

“

”

500

2,000 30,000

1,000

300,000

150

100

70,000

45,000

150,000

100,000

80,000

55,000 4 180,000 400,000 220,000