Project’s dossier
This project aims to make an analysis of El Ganso’s brand values and to create a Content Plan for its Social Media. To do so, this project has three parts: 1st Brand Analysis 2nd SM profiles Analysis 3rd Content Plan Proposal
Brand Analysis In this part we establish El Ganso’s brand values, the brand’s personality archetype and its ultimate goal. We analyze who and how are its clients, how they are viewed by non-customers and how the brand interacts with them.
Due to this part we detect El Ganso’s strong and weak spots that we will correct on the project’s last part.
On the second part we analyze all its social media profiles and also its blog. We analyze its online behavior, which kind of content El Ganso creates and/or reviews and how it interacts with other users.
SM profiles Analysis
Once we finished those parts, we propose a Content Plan that responds to our analysis results and that accomplish our main objectives. In this case they are:
Increase brand awareness.
Increase brand affection, interest and interactivity with its followers on SM. Reinforce the brand’s storytelling, values and meaning.
Content Plan Proposal