Home Video Game Market -A timeline-
1966 Odyssey The first home video game system
variety of games
1979
Atari The first home video game console
2006
2004
cassettes
1996
1991
Facility to find games
Nintendo Wii’s innovation scope was radical, core, generational, competence enhancing and disruptive from the users’ knowledge perspective. It tapped needs no one else had thought before.
2001
Nintendo 64
Nintendo DS The first portable gaming device
X BOX
Nintendo
SEGA NFL 2K1 Phantasy star online First online “massively-multiplayer”
Nintendo Wii New console with a new type of controller (three dimensional motion and acceleration
Super Nintendo
1° generation
CDs
Sega
PS
2000
1994
1989
2000
PlayStation 2 The new console of Sony Ability to play DVDs
Watershed point: market saturated with poor quality product; Atari bankrupted. Market plummeted.
Microsoft Xbox 360 New console of Microsoft with internet connectivity (Xbox Live)
Nintendo declines Acquisition of talented external developers becomes common strategy to all major competitors, along with extreme software fragmentation
2006 PlayStation 3 BluRay technology 300$
THE ERA OF ONLINE VIDEO-GAMING. Console wars Re-ignition. Companies competing over new online features and technology
.
mid ‘70-mid ‘80
Rapid growth of the home video game market. New entrants, still Atari dominates Arcade game. Vertical structure: Atari fabricated the console, the hardware and the game.
mid ‘80-1990
Rise and success of Nintendo ● monopolistic practices ● patents ● internal ultimate product assembly ● outsourcing manufacturing ● focus on high quality games/software ● Variety on games
1994-2005
Sony entrance and success in the market. ● ● ●
3D innovative technology lower costs strategy (CDS and DVDs) focus on high n°of game titles
Microsoft ● ● ●
:
invests in online features community creation of users talent acquisition
Francesco Aliprandi - Silvia Podestà- Luisa Figuerosa
2006 onwards. Nintendo with its WII radical innovates the market and triumphs over competitors. Phisically and socially played games changed the meaning of video gaming. INTERACTION.Radical product innovation made viable by cutting-edge technology and core technology innovation
Home Video Game Market