LOYALTY PROGRAMME
VOL 2 BE THE FIRST TO KNOW
JANUARY 2011
2010 : A year in review Welcome To The Neighbourhood - Ara Hill Condominium An Evening At Seri Pilmoor Strong Sales At Our Up And Coming Townships An Evening with Michelle Wie at Turnberry Villas Sime Darby Property Builds on Significant Interest from Singapore Buyers PRIME proves popular Property Market Report
Foreword Greetings from Sime Darby Property!
W
elcome to the second edition of our PRIME newsletter - where
we bring you, our loyal customers, the latest news and updates about Sime Darby Property. Read on to discover the latest events and happenings in our townships, and find out where our newest exciting properties have been unveiled.
We’ve seen growing interest from discerning buyers locally, including in our Seri Pilmoor community, and from further afield, thanks to our successful exhibition in Singapore and from our forthcoming roadshows. And as a thank you to our loyal customers, we continue to bring you amazing gifts and vouchers for the whole family with our PRIME programme.
Even
more
news
and
exciting
prime.simedarbyproperty.com
Warmest regards,
NorlidaManaf Head Customer Relationship Management 1
promotions
await
you
at
2010 : A year in review 2
Welcome to the neighbourhood – Ara Hill Condominium
C
ongratulations to all homeowners and residents of the stunning Ara Hill who
have the pleasure of living in this complete, vibrant community within Ara Damansara.
The Property Manager, Suriani Norbaya, is dedicated to keeping residents up to date with any developments, and the latest service providers’ work schedule is now on the notice board. The commencement of billings for Maintenance Services and Sinking Fund charges for all homeowners (Phase 1 and 2) will start upon issuance of Vacant Possession of Phase 2. All Phase 1 homeowners will be sent billing statements for Quit Rent and Insurance to their individual units.
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An Evening at Seri Pilmoor
M
ore than 200 prospective buyers flocked to a glittering cocktail evening to mark
the second phase launch of Seri Pilmoor on May 21. Already the sales rate of Phase 1 of Bungalows have reached 89% and the cocktail evening was the perfect opportunity to launch Phase 2.
Seri Pilmoor has had the Safe City Initiative cleverly incorporated, which includes 24hour surveillance by a network of 22 eco-friendly solar-powered CCTV cameras linked to the onsite, custom-built Ara Damansara Police Station’s sophisticated CCTV surveillance system.
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Strong Sales At Our Up And Coming Townships
P
roperty sales are soaring at the sought-after townships of Denai Alam, Bandar Bukit Raja
and USJ Heights, demonstrating the need for landed property in well-planned communities within the Klang Valley. The two phases at Bandar Bukit Raja achieved a take up average of 93%, while the four recent phases at USJ Heights averaged 90% take up, with one phase sold out within three months of its launch. Elsewhere, the three phases of terraced houses – Fern Lane, Clover Park and Ivy Terrace – at Denai Alam witnessed an impressive take up average of 85.6%. USJ Heights also saw the release of the exclusive gated and guarded Indigo II community on January 22. Ninety percent of the premium residences in the second stage were purchased within one week of the launch, with Capri
the
homes
selling
for
between
RM1,972,000
and
RM3,272,000. All 35 of the spacious two- and three-storey zero lot bungalows in Indigo II, ranging in size between 3,898 sq ft and 5,670 sq ft, feature contemporary designs conducive to elegant modern living.
Cyprus
These opportunities follow the launch of the chic Paloma two-storey terrace houses in Bandar Bukit Raja on August 28, which saw 60 of the 92 snapped up by astute buyers during the Aildilfitri holiday period. Bandar Bukit Raja also welcomed its first range of Superlink Homes, Fuego, which saw 80% sales in the first 2 days of its release in Phase 1 in October and Phase 2 in November.
Paloma
Lavender Park
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On the day of Capri & Cyprus launch
Also in Bandar Bukit Raja is our Avani community which was launched on January 22, with 193 of the 194 double-storey units ranging in size between 2,127 sq ft and 2,624 sq ft sold with launch prices ranging between RM438,000 and RM687,000 USJ Heights welcomed 124 units of two-and-a-half storey superlinks in the end of November, the Mediterranean- inspired Cyprus and Capri, where 70% of the total residences have been sold already. Meanwhile Denai Alam strengthened its community at the end of November with the launch of 137 units of two-storey superlink homes in Lavender Park. Within the first week following the launch the community had reached sales of 70%. The established Melawati township is the location for Sime Darby Property’s Casa Rimba Superlink homes and 24 of its 26 residences were sold within hours of its launch on December 18 with selling prices starting at RM1.38 million and rising to RM2 million. Casa Rimba’s location boasts high potential for capital appreciation, with living spaces ranging from 3,935 sq ft to 4,010 sq ft and representing some of the best landed property in the Klang Valley.
Avani
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Casa Rimba
An Evening With Michelle Wie at Turnberry Villas
S
ime Darby Property’s portfolio has been further enhanced by Turnberry Villas. Nestled on
the fairway of the Kuala Lumpur Golf & Country Club’s east golf course, the 128 sumptuous units boast 120 four-storey town villas and 8 five-storey resort villas. Turnberry Villas offers an exclusive lifestyle and never is this more apparent than with the 7 versatile courtyards. A reading pavilion, a children’s playground, a cascading waterfall, children’s pool, a hedge maze walkway and a meditation deck are all to be enjoyed. Homeowners will be delighted with the private garage at each unit, with capacity for 3-4 cars. Prospective buyers can be safe in the knowledge that, with high-end security an integral element of any Sime Darby Property community, all are guarded and gated. This unique community goes that extra mile. Homeowners will be presented with an incredibly special package that includes KLGCC membership worth RM250,000.
(From left to right): Dato’ Tunku Putra Badlishah Ibni Tunku Anuar : Managing Director;
Dato’ Sri Mohamed bin Sulaiman – Board of
Director; Dato' Mohd Bakke Salleh - Acting President & Group Chief Executive; Michelle Wie; Datin Paduka Zaitoon Dato' Othman - Board of Director; Dato' Abdul Wahab Maskan - Group Chief Operating Officer; Tan Sri Dato' Dr M Jegathesan - Governing Council of Yayasan Sime Darby; Dato' Mustafa Mohammad Ali – member of the Supervisory Committee and Audit Committee
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K
uala Lumpur real estate is hot property for
prospective
buyers
in
Singapore,
strongly
corroborated by the keen interest from those attending the recent Malaysia Property Gallery in Singapore. Sime Darby Property was the first conglomerate to exhibit at the new 111sqm exhibition space opened
by
Malaysia
Property
Inc,
which
promotes Malaysian real estate companies, enhancing the buying experience for foreign investors. The Singaporean prospective buyer is looking for value on suburban condo projects, such as 3 Residen and Isola, in addition to guarded and gated communities such as Seri Pilmoor and The Glades. The exhibition attracted a quality crowd who made genuine enquiries, particularly on the above mentioned projects.
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Sime Darby Property Builds on Significant Interest from Singapore Buyers
PRIME S proves popular
ime Darby Property celebrated with members and visitors at a showcase for its
PRIME loyalty programme on July 17, the first of its kind since the scheme’s launch on May 19. The event, organised by Customer Relationship Management, was a phenomenal success, enabling Sime Darby Property to bring PRIME to the public. Sime Darby Property celebrated with sister companies including Sime Darby Foods and Marketing, Sime Darby Healthcare, TITAN, Fujihome, GE, MegaMan and Sime Darby Lockton, all of which offer special deals to PRIME members. Guests enjoyed games and giveaways, entertainment and excellent cuisine, as well as the opportunity to test drive the most recently launched cars by both Hyundai and Alfa Romeo. Just like PRIME, the event nurtured the bond between Sime Darby Property and its members, as well as showing them appreciation for their support. A solid relationship with customers is Sime Darby Property’s number one priority. PRIME is a unique Loyalty Programme open to all Sime Darby Property customers. PRIME has partnered with a diverse selection of quality merchants offering discount vouchers for you and your family, thanking you for your loyalty and support. The voucher catalogues offers a wide range of home amenities and lifestyle vouchers. Pass on your knowledge of PRIME to your friends and family, as membership is open to all and is free, meaning no subscription fee, no service charge and no hidden costs. Register now at www.prime.simedarbyproperty.com
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Property Market Report
2010
saw Malaysia’s property market kick off on a high
note and the signs for continued improvement in 2011 are strong, as both developers’ and buyers’ confidence has returned. There has certainly been revived interest in the high-end condominium market and, as Sime Darby Property has witnessed, high take-up rates. According to recent government statistics, the outlook is also optimistic compared to the same review period in 2009, with further improvement expected by early next year. And with more upcoming launches throughout the country expected in the short to medium term, as well as the impending high number of completions, buyers and tenants will continue to benefit from competitive sales and tenancy terms. Furthermore, the government has introduced budgets containing several measures that are extremely positive for the property sector. These include proposals to improve the connectivity within the Klang Valley with six new highways that will be constructed, of which three are in the Klang Valley connecting suburbs around KL and Petaling Jaya. In addition, the budget also proposes three new large scale projects and helping out the civil servants – by raising the maximum loan eligibility for civil servants to purchase property to RM450,000 from RM360,000 previously and helping lower income first-time buyers. All these proposals from the Malaysian government should have a positive impact and the property market can look forward to 2011 with continued optimism.
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