In today's dynamic market data intelligence and its behavioral research can save you from the "hassle and tussle" of individual tracking. Data intelligence also provides you with the departmental and hierarchical segmentation. It gives you insights, for targeting your email pitches and business calls towards the relevant prospects.
Hence, the process involved in data intelligence helps immensely in taking crucial decisions with regard to marketing and sales. The data types which are utilized and gathered by the companies for data intelligence applications are the Business performance, online analytics, data mining, and event processing.
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