BALTIC BRIDE STYLE 2017
Baltic bridal wedding style Gemy Maalouf is interested in Baltics A. Vasilejv How to become world famous as a wedding designer from Baltics? M. Palaikytė It is not only the bride who must be stylish but the bridal couple!
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Baltic designers:
Egidijus Rainys Inga Miltienienė „Ingrid INŽI“ mados namai „Jan Si Bridal“ Liutauras Salasevičius „Mas 924“ Raimonda Silė „Rasos & Christian“ Robert Kalinkin „Julija Bridal“ Hanna Korsar Kristina Viirpalu Agata Wojtkiewitcz „Rara Avis“
BALTIC BRIDE STYLE
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breakfast
cof fee
desserts
Karaliaus Mindaugo ave. 49, Kaunas Akropolis, Karmelitų ave.
facebook/sugamour
Vokiečių st. 11, Vilnius
Email: orders@sugamour.lt
Orders: +370 686 19995
fashion show
see you in 2018
www.balticbridalshow.com
EDITOR’S WORD
Save the date for the dress
EDITORIAL TEAM
The modern bride is spellbound by Pinterest’s charm but she has also accumulated a rich experience and knowledge of style by herself: blogs, magazines, books and style tips have raised a new generation of women who do not dream of becoming the princess wearing a white dress and crystal shoes anymore. A new generation of brides-to-be have firm opinions and often their own stylists, and they choose their wedding dress not only in their home city but on the Internet and anywhere in the world. They visit not only e-stores and boutiques but they fly to Milan, Los Angeles or Paris, travel to neighboring countries, order dresses from Australia, or have their dream dresses designed from myriads of images of different dresses tailored. The bridal style has become a particularly important element and it is not enough to have only the dress; therefore, a hairdo, the make-up and flower compositions are created and, let us recognize this, the groom’s style is chosen to match the bride’s. A modern young woman is aware of large supply available and enjoys it. There is no sense in looking through magazines or hanging torn pages on the wall in one’s room anymore. Now, one can use YouTube to travel to the NY bridal fashion show, to drop in Paris boutiques, to get inspiration on the streets of Milan, to visit the most famous designers in one’s country and even observe the bridal fashion show of one’s region, which attracts all bridal fashion designers to show what will softly embrace the skin of brides-to-be in the near future. Dresses have their own stories and they are waiting for the opportunity to enfold a woman and help her create her story as the bride. Now, as you are reading this magazine, LOREAL BALTIC BRIDAL FASHION SHOW, an event that is very important for designers in the Baltics and neighboring countries, is taking place. This event, as if the Baltic gold, has combined all the designs into one large amber and now, all of us have the opportunity to admire its beauty. Charming moments that shine in different colors... Sincerely yours, Miglė
Editor-in-Chief: Migle Vintimilla Content Editors: Simona Krasauskienė Armina Staniulienė Designer: Robertas Jakštaitis
Language corrections: MB “Tempus vernum” / “Paroles” translations
On the cover: Monika Kazakevičiūtė. Photo by Linas Dambrauskas.
Illustrated with photos taken by Linas Dambrauskas
Print-run: 300 copies.
and advertising clients as well as photo collages created by the Editorial Team of the magazine.
Publisher: S5 Events
The Editorial Staff is not liable for the content and language of the advertising. Any use of the content of the magazine without prior written consent of the Editorial Staff is strictly forbidden.
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SIMONA KRASAUSKIENĖ
ARMINA STANIULIENĖ
Worldwide publicity is required to call attention to the creativity of designers from the Baltic States An active account on Facebook and Internet site are not enough for a designer, and it is no less important to strive for a hundred thousand followers on Instagram and other social networks to allow the constant appearance of their works in magazines along with pictures of their collections in order for everyone to share their thoughts on different topics. So, where is the time needed for work, relaxation and the search for inspiration? Many fashion houses and designers have worked together with specialists in public relations and marketing, but there still hasn’t been a world-famous personality who has chosen a dress for her wedding created by a Baltic designer. Moreover, even the Baltic countries themselves do not know any news about the wedding fashion of the Baltic countries. A renowned stylist, Kęstutis Rimdžius, in his interview with the organizers of the “L`Oréal Professionnel Baltic Bridal Fashion Show”, mentioned that the Lithuanian market is small, but he knows nothing about the neighbouring countries and their designers. “It will be a great stimulus to start to become interested in what’s going on outside the territory of our country, not only for brides, who will be able to buy dresses from Estonian or Latvian designers, but also for the designers
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themselves. The brides of our imagehouse buy dresses from foreign designers and this does not create any problems, and to find something special close to your country has been even easier, you just need time and knowledge. It is good that the first show for brides is being organized, because it will save a lot of time. After all, there will be a large number of designers in one place, but personally, my main expectation is for high quality”, he said as he shared his thoughts. “The event, entitled the L`Oréal Professionnel Baltic Bridal Fashion Show, will be held for the first time, where a collection of new 2017 wedding dresses, created by designers from Lithuania, Latvia, Estonia, Poland and Belarus will be presented. “This is the first great event of its kind, whose significance and value should be taken as a message to the world about the creations of Baltic designers. The show will take place in the elegant surroundings of Kempinski Hotel Cathedral Square, and the presented collections will be captured in photos, on camera, and broadcast around the world on a free-of-charge basis on the Internet. All of this will appear later on Internet sites, social networks, Instagram and Facebook, blogs and mass media. This opportunity is being provided for the Kęstutis Rimdžius first time, and it is precisely intended for highlighting the works of Baltic designers. The foreign mass media are especially interested in this particular event and are waiting for all the material immediately after the completion of the show”, shared Simona Krasauskienė, one of the show’s organizers.
It will be a great stimulus to start to be interested in what’s going on outside the territory of our country
The “Big four” of the fashion capitals spend a week celebrating fashion twice a year and represent the work of wedding dress designers from around the world. The Baltic countries will take part in such an event for the first time. “This is the first show of this type, and the front rows have been reserved by the representatives of portals, magazines, TV editors, stylists, and by other representatives of the fashion world. The organizers of the event believe that all the attention should be paid to the models of dresses being presented, so the fashion runway of the “L`Oréal Professionnel Baltic Bridal Fashion Show” will barely be decorated, and will surprise you with its simplicity and eclectic diversity”, said Armina Staniulienė, another one of the event’s organisers in sharing her thoughts.
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UNLEASH THE STAR IN YOU
As a world-renowned cosmetics manufacturer, L’OrÊal Professionnel has become the main patron of the first wedding fashion show of the the Baltic States. Our mission is to promote and encourage the development of hair care products not only for the professional industry, but the comprehensive expression of trends and fashion as well, which is the embodiment of one of our values.
> PAGE 10
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UNLEASH THE STAR IN YOU
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s a world-renowned cosmetics manufacturer, L’Oréal Professionnel has become the main patron of the first wedding fashion show of the the Baltic States. Our mission is to promote and encourage the development of hair care products not only for the professional industry, but the comprehensive expression of trends and fashion as well, which is the embodiment of one of our values. The slogan of L’Oréal Professionnel, “Discover the Star in You”, is perfectly suited for both hair stylists and each one of their clients. We strive to share our knowledge and skills, dictated by the latest trends in hairstyles, and thereby discover the creative individual star in every stylist, as well as to give them the opportunity to illuminate the individual star in every client.
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L’Oréal Professionnel Baltic team is very happy, excited and proud to be part of such event and spread the beauty and inspiration for all brides to be!
Follow the news @ www.balticbridalshow.com
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ach hair stylist admits that perfect hairstyles for special occasions help create that fabulous moment when, along with their wedding shoes, elegant beauty, and a perfect wedding dress, every bride feels like a queen, and the most beautiful woman in the world. For the hair stylist, this a very important part of her work. Therefore, as the main patron of this event, we want to provide an opportunity for our starsstylists to present their work and share their vision of wedding hairstyles for the 2017 season and to inspire stylists and bridesto-be. > PAGE 13
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UNLEASH THE STAR IN YOU
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he photos with the works of L’OrÊal Professionnel hair stylists from Lithuania, Latvia and Estonia, which were presented as trends of 2017 wedding hairstyles in the style of Net-a-Porter, were selected throughout all November. 10 of the most prominent stylists will be selected on December 15, all of whom will become the stars of this show and will present their works on the catwalk. The fact that this is the first show of such kind and scale did not stop us, and did not force us to doubt the success of this event. We believe that the Baltic countries need such a show and that it will grow into an annual opportunity for designers and hair stylists to show their works and to inspire others.
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@ www.balticbridalshow.com
The most fashionable bridal hairdos of the next season, created by the professionals of L`OrĂŠal Professionnel from all the Baltic States.
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As well as the stateof-the-art trends in bouquets created by the Antanas MaĹžonas team, Floristai ant ribos, will be introduced.
All this will be introduced by models wearing makeup done by the Carolina Make Up Studio.
The state-of-the-art trends of hairdos, makeup and floristics will be introduced by models wearing luxurious dresses of the DIVA bridal fashion studio.
Follow the news @ www.balticbridalshow.com
It is not only the bride who must be stylish
but the bridal couple! Here it is – the true triumph of romance… The most important celebration in one’s life – that’s what the wedding day which gives a sense to the symbolic idea of eternal commitment and never-ending love is often called. Irrespective of your personal style, lifestyle, attitude towards the wedding or its significance, the status of this celebration has no equal in everyone‘s life; therefore, I tend to uphold a bold position that this is the occasion when we can afford being “tastefully immodest”!
Nevertheless, how one should not get lost in the turmoil of dreams, visions and realistic plans? How to remain true to oneself and, the most important thing, not to lose the sense of subtle taste?
fashion winds with its rigid bridal dress constructions, almost fiction decorations and, in general, the rules of doubtful taste. Finally, bridal fashions deserve the status of a fashion field and become closely related to the latest global trends. The main objective is HARMOBrides feel more free, and they NY! First of all, the mutual harmowant their special-day dress to ny of the couple... Since childhood reflect their individuality, personaligirls tend to somewhat selfishly dream ty status, sense of style, etc. The items about their bridal dress, wedding cake, wedthat could most probably leave our grandMARIJA ding bouquet… but have you dreamed of mothers speechless now have become the PALAIKYTĖ the outfit of your husband-to-be? It is not attributes of a stylish bride and the means of by chance that the husband-to-be is called the self-expression; therefore, it is more often that we “other half”... You should be compatible not only in see modern, bold or even emphatically original terms of your inner world but also on the outside. stylistic solutions made by bridal couples. A wedding is not the bride’s show – it is the first official common and public appearance as a family, As the 2017 race toward the altar has already startthe celebration of the couple’s harmony and if one ed, I would propose that we pay attention to the manages to maintain this, even external, harmony fact that fashion is becoming increasingly decoraat all times, it would be perfect. tive not only this year but in these times in general. The same is with the latest wedding dress trends However, harmony must prevail not only in the which offer to courageously select one or several outfits of the bride and the groom, it is the overall oversized bows or embossed 3D effect application consistency of the whole wedding stylistics, the elements which may be not only classical flower season, the chosen space and its formality status ornaments and various bead decorations but also and, finally, the outfits of the bridal couple that graphic patterns. A bridal dress is not one-piece matters. and smooth, it surface creates the effect of a certain light movement is not static anymore. It is sincerely joyous that the wedding industry > PAGE 16 is not an isolated zone untouched by dynamic
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popular choice of non-standard shades, and in rare cases – even light blue for wedding dresses in 2017. And what choices are available for the groom? Talking about the groom’s outfit, the main criterion is the consistency between the suit and the type of formality of a wedding celebration. Although we live in the culture of a more conscious consumption where everything must be practical, I am still inclined to romanticize the idea that a wedding is not and should not be “practical” and, therefore, we can allow ourselves to dress up more than usual. Even at the humblest wedding, the groom should not look as if he wears a new but still an “office-type” suit... When we know already the level of formality of your suit, the next step despite your style or wedding vision is the appropriate size, to be more exact – the size that fits you best. A perfectly fitting suit is not the sign of luxury but of respect to yourself and your bride!
The last year trend of nude shoulders still remains distinct; however, somewhat contradictory alternatives such as even extra-long sleeves have emerged. Although sexuality should not be the main criterion of the bride’s image (at least not during the ceremony), deep necklines either in the back or décolletage zone will be very popular in the latest bridal fashion trends. Perhaps the most distinctive novelty of this season is various cloaks and capes the variety of shapes and fastening points of which allows them to become alternatives to long trails or even veils. The boldest solutions for the most courageous brides. Is it a must for a bride to wear a long dress? Does she have to wear a dress at all? Trouser and blouse sets, interpretational experiments of a men’s jacket, play with unexpected lengths, bold accessories and, finally, colourful solutions – all this form of the “freedom to choose” is not surprising and remains relevant at all times. Eternally white is not only white anymore – it is offered to choose pink, which is obviously the most
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The choice of colour for the groom’s suit depends on the wedding stylistics, formality of the celebration, and the wish of the bridal couple to be original. Certainly, one should take into account the body proportions, colours of the skin, hair and eyes, particularly, when choosing a varicoloured material. Lately, the shades of red wine have deservedly received a lot of attention in men’s outfit combinations. However, even if one wants to wear a classical suit, it is very important that the groom would be distinguished among other participants in the celebration; therefore, I would suggest making the combination more lively by choosing a bow-tie and fantasy décor or subtle decoration elements on the jacket’s lapel. To achieve a completed image, it is important for the groom, just like for the bride, to take care of his hair, face skin and hands. As everybody knows, details make up the successful totality. No matter if you choose to maintain a more conservative classical style or more courageous solutions, the most important thing is to transfer your inner mutual harmony into the outside. It is one thing to know what is fashionable but to remain unique is quite another. Do not let the celebration to upstage you – be yourself and, what is even more important, seek all-encompassing harmony! Follow the news @ www.balticbridalshow.com
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Trend setting by Baltics 20
BALTIC BRIDE STYLE
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Hairdos by
team
HAIRSTYLIST Julija Gutmanienė
HAIRSTYLIST Laura Laurinaitytė
HAIRSTYLIST Eglė Leonavičienė
HAIRSTYLIST Banga Rožukienė
HAIRSTYLIST Tatjana Legčenko
HAIRSTYLIST Christina Rajapuu
HAIRSTYLIST Agnė Sinkevičienė
HAIRSTYLIST Sigita Nastulevičienė
L’Oréal Professionnel Baltic team is very happy, excited and proud to be part of such event and spread the beauty and inspiration for all brides to be! HAIRSTYLIST Kristina Kook
HAIRSTYLIST Merike Minlibajeva BALTIC BRIDE STYLE
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Make up trends by
KAROLINA TARAŠKEVIČ-BETHEL
DARIA EDEN
TOMA KISIELIŪTĖ
ELENA KOSTETSKA
JEKATERINA POŽILOVA
MILDA BUTKEVIČIENĖ
We now have two studio locations, our old town studio in Vilnius and a new contemporary studio in Kaunas. Our beauty team consists of 14 Lithuanian top make-up artist.
We love making our brides look elegant and beautiful on their special day.
GUODA MONKEVIČIŪTĖ
ERNESTA STACKEVIČIENĖ
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MARIJA REDIKAITĖ
JOLANTA MUŠAUSKIENĖ
Carolina Make Up Studio – is the one of the best-known beauty studios with the best professional make up artists’ teams in Lithuania. We work with the top modeling agencies, fashion designers and photographers and our works of our artist are often seen during fashion or lifestyle TV shows, we also work with celebrities. Our studio was the first and the most popular professional make-up studio in Lithuania, owned by celebrity make-up and image designer Karolina Taraskevic-Bethel.
Carolina Make Up Studio also works with many BRIDES, we love making our brides look elegant and beautiful on their special day. We think that every bride should feel beautiful and her make-up and hairstyle should blend with her character and personality. Our leading make-up artists are ready to make you look and feel beautiful for any occasion.
JUSTINA ŽILIUKAITĖ
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we believe in beauty
first make-up studio in Lithuania
The best make-up is when you can see a beauty of the woman, but not all the make-up layers on a face FOTO: Tomas Kauneckas
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DIVA
is a brand new chic boutique DIVA is a brand new chic boutique based in Kaunas Old town. We are distributors of such famous brands as Crystal Design, Milla Nova and even Lorenzo Rossi (the only one official distributor in all the Baltic States).
Here, lively wedding dresses are created to impress.
The DIVA boutique can offer high quality and special design wedding dresses. Our designers decided to create dresses for the perfect woman, one who possesses daring, self-confidence and independence‌ So if you are such a woman, we are waiting for you before your special day‌
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State-of-the-art trends
in bouquets created by Antanas MaĹžonas team
The team of Floristai ant ribos has been well known in the wedding industry and among future brides as one of the most sought after for wedding flowers and decorations. Our team of experienced and internationally qualified floral designers have consistently been among the best in the industry.
That has been achieved over years of dedication and constant learning on a daily basis. Always progressive and one step ahead of competition, these are the keys for being a true trend-setter. The highest level of professionalism, flexibility, creativity and one of a kind projects every time is the key for success of Floristai ant ribos.
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DESIGNERS
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Lithuania 30
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The BIG Egidijus Rainys
Every year, Egidijus Rainys designs and presents a collection for brides. The designer laughs that he has already lost track of the number of his bridal collections to be presented in 2017. “I consider the award of a diploma from the Vilnius Academy of Fine Arts, which granted me the right to call myself a designer in 2004, to be the start of my professional career, irrespective of the fact that I started my creative activity a decade earlier”, said Egidijus Rainys in sharing his memories.
Inga Miltenienė
The designer has been actively working in the field of fashion since 1998. She became famous in 2015, when she presented her first bridal collection with Inga Stumbrienė, who was her model. Every dress designed by Miltenienė is totally different and can be worn by both a young girl and a more mature bride.
Ingrid INŽI Fashion House
Since 2014, this fashion house has been presenting bridal collections every year. Ingrida Rutkauskaitė designs for each bride individually and says that she never does this according to a picture. Her main distinctive feature is fluttering dresses with abundant decor details and lightness.
Jan Si Bridal
Since 2012, the designer has been actively creating readyto-wear collections. In the first Baltic bridal fashion show to be held in 2017, she will present her first bridal collection.
Liutauras Salasevičius
Liutauras Salasevičius, the designer and stylist of the Madam Pareis Vėliau fashion house, is one of the most popular bridal designers who always completes an image from A to Z. All of his shows are impressive, and it is hard to calculate the number of all the dresses he has designed. Every year, Liutauras presents several dozens of bold and particularly elegant bridal images.
Mas 924
During the past several years, the Mas 924 fashion house has dressed several dozens of brides, and its distinctive features have enchanted many famous Lithuanian women and future brides. In January, Monika Kazakevičiūtė will present her first collection for brides.
Raimonda Silė
The designer started her individual work with clients in 2011, but her first designs for brides were created in 2013. Raimonda Silė does not have any series of dresses, all of them are unitary. She has already been designing for brides for three seasons, and says that she tries to create something new every year and promises to play with colours more in 2017.
Rasos & Christian
Based in Panevėžys, this fashion studio has been actively operating for four years. The fashion studio presented bridal collections in 2016. The plans of its designers for 2017 are to concentrate on individual designs.
Robert Kalinkin
The Robert Kalinkin fashion house is admired by brides who are looking for a style designer. Here, they receive a common stylistic tandem with the groom, and the dress is chosen individually, according to their personality. The internationally known fashion house dressed up a number of international stars on the red carpet, for instance, Ashley Roberts, The Pussycat Dolls, one of the most famous Indian actresses Deepika Padukone who has over thirty millions fans, Vogue India, the former Miss France Marine Lorphelin, one of the most famous African actresses and a women’s rights activist Yvonne Nelson, members of the All Saints band, and the Chinese Princess Ye Mingzi. Shortly, in January, this fashion house will present its first bridal collection.
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Egidijus RAINYS. Individual lightness Dissociation from overloads and the crowd noise of chasing trends. Clear lightness where individuality, freedom and quality prevail. PART OF THE DAY: Morning FAVORITE FABRICS/MATERIALS: Silk, which represents lightness, liberty and quality. BRIDES: All are different, from different parts of the world with different needs. STREET STYLE INFLUENCE: I try to dissociate myself from any tendencies or predictions in this regard. For me, the point of departure is individuality.
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www.egidijusrainys.lt
LOCAL TRENDS: More brides want to try new looks, some not so classy, and they are looking for more significant and exceptional solutions. RELATION WITH CLIENTS: I have more than 10 years of a personal approach to my clients, and seeking to know a bride’s wishes in order to create the dress of her life is the basis of all my work.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present COLOUR/BOOK/ SMELL/MELODY: A creator must be versatile, so it is impossible to only mention one.
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INGA MILTIENIENĖ. Shining modesty Clear lines and no unnecessary effects in order to allow the bride to shine with her personality and unique attitude. Perfect proportions and meticulous lace combinations. PART OF THE DAY: When inspiration comes FAVORITE FABRICS/MATERIALS: Quality is the most important. Each season we try to get new fabrics and we are curious for unexpected result. BRIDES: Most our clients are Lithuanians that live abroad. We are happy to fulfill even the most exigent requirements. STREET STYLE INFLUENCE: I do not consider to have such a big influence. All in all we are different and there are people, who follow it. I don’t, as in my work I look for unique and individual approach, that discloses a bride that each time is different.
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www.ingamiltieniene.lt
LOCAL TRENDS: Lithuanian brides prefer simplicity and modesty, they do not like too much glitter or lace decorations. They give priority to interesting and new shapes and forms and have courage to experiment with colors. RELATION WITH CLIENTS: Relation is more important especially when you create wedding dress. It is crucial to highlight inner beauty of each bride.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present. COLOR/BOOK/ SMELL/MELODY: All depends on the mood and circumstances. I like smell of the nature.
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„Ingrid INŽI“. Flirting with modesty, sparkling luxury, and honest femininity emphasised with the eternal wish to be a princess on a wedding day. Uncluttered play of details and clear accents. PART OF THE DAY: There is no particular one. All parts of the day are important and full of different tasks. FAVORITE FABRICS/MATERIALS: Silk, chiffon, satin, lace and tulle. BRIDES: Those who are not afraid of their femininity and pursue their dreams with bravery - they are the Queens of their lives. STREET STYLE INFLUENCE: Even though we see street style reflections in pret-a-porter clothing, bridal fashion is a completely different field. Women always want to be a princess on their wedding day and it will be this way forever.
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www.inzi.lt
LOCAL TRENDS: Classic looks are usually chosen because brides tend to think first about what others will say, and only think about themselves afterwards. However, I must admit that more and more brides are choosing the individual and braver approach. RELATION WITH CLIENTS: For me, the personal approach with a client is the basis of everything. It’s impossible to create a great dress without knowing each other and being honest with each other.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present. COLOUR/BOOK/ SMELL/MELODY: Pastel colours, the Little Prince, Oud, Jazz. www.inzi.lt
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JAN SI BRIDAL. Timeless individuality Timeless gowns and modern elegancy which background is high quality fabrics. Individuality and stories that are told through dresses. PART OF THE DAY: Evening FAVORITE FABRICS/MATERIALS: I am crazy about the fabrics, interesting textures, delicate silks. I have desire for lace as well. This fabric is rich in history, so timeless. It covers while it reveals. I find it sexy but so classy at the same time. BRIDES: Dares to dream and makes it happen. She is confident in her body, but she doesn’t feel the need to define her femininity for others. STREET STYLE INFLUENCE: Usually we think about a wedding gown as a traditional, timeless piece, which defies all the trends. But if you look closer, you can spot street style trends on bridal gowns as well. But it’s adopted in a more elegant way.
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www.sibridal.com
LOCAL TRENDS: It’s up to the personality, I think, not to the country. RELATION WITH CLIENTS: Honesty, trust and allowance your clients to know who you are from personal perspective.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present. But to satisfy my curiosity, I would like to go back to the 19th Century. To see how those Bustle style dresses were made. COLOR/BOOK/ SMELL/MELODY: Black/ G.David Roberts “Shantaram”/ scent of lavender / No Doubt “Don’t Speak “
Photographer: Renston Photography Models: Eva Dithdoll, Victoria Salajczyk Make up: Kristina Pavlovic Hair stylist: Rūta Kandratavičiene
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LIUTAURAS SALASEVIÄŒIUS. Measured luxuriance The subtle grandeur and respectful tribute to luxury materials, such as lace, velvet, taffeta. Thorough mosaics of details and clear shapes a radiant image of bride is created. There is a huge space for intrigue and interpretation as un unforgettable look is achieved. PART OF THE DAY: Evening. Here almost all my creative ideas get form. FAVORITE FABRICS/MATERIALS: Lace, velvet and taffeta. I praise laces, especially due to their unique ability to adorn bridal look. BRIDES: Stylish and the ones who trust me. STREET STYLE INFLUENCE: It brought more flexible concept of outfits into wedding fashion, such as short dresses and white suit option.
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www.facebook.com/madampareis
LOCAL TRENDS: Stylish and conceptual approach to wedding outfit, where such details as shoes, hair-style, celebration theme are inseparable from wedding gown. PERSONALISATION: While I am creating a dress for a special day so special the addition should be.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Past, where huge amounts of tissues, details and accessories were used. COLOR/BOOK/ SMELL/MELODY: almost all colors, if they are used in an appropriate way / not a book person/ myrrh and pine/ French.
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MĂ€S. Unexpected surprises Minimal and clear femininity, where unexpected ways of combining different shapes, fabrics and silhouettes allow to step out of traditional look in the most creative way. PART OF THE DAY: All parts of the day are important and they are closely related. FAVORITE FABRICS/MATERIALS: As much as we like silk and organza, sometimes we create absolutely different design and use unexpected materials, for example - latex. BRIDES: Who are not afraid to step out of traditional bridal look. STREET STYLE INFLUENCE: I think it did a big influence and the same trend you can feel regarding wedding fashion. I like it. I think wedding fashion needs to move on with trends in general. LOCAL TRENDS: More and more brides choose untraditional bridal look. They want to look special, different and unseen. More women are choosing minimal style.
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www.mas924.com
RELATION WITH CLIENTS: It is very important to understand personal style and create a wedding look, that is related with personality, but in the same time to show and create a look, that surprises bride.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: I love 70’s. Speaking of design and living style, that period is one of the most beautiful to me. But it is great to create now, because you can also mix the styles of 70’s and 90’s and any period you like. COLOR/BOOK/ SMELL/MELODY: Emerald green, black, gray and nude colors/ scientific, psychological and art books/ Fortis by Les Liquides Imaginaires and Oud by Francis Kurkdjian / house and electro music.
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SILĖ Escape from monotony A meticulous game with different techniques, be it silk painting, soutane, embroidery or other, the aim stays the same – to create a sensual femininity, represented in a wedding dress, that is a piece of art. PART OF THE DAY: The most important part is determined by whatever my agenda is. If I feel inspired to create, I must take advantage and do it. This can be very sudden, even at night. FAVORITE FABRICS/MATERIALS: I mostly work with natural silk. I usually choose non-decorated, high-quality fabrics. I like decorations on garments and not on fabrics, because a decorated fabric is often the result of monotony. BRIDES: My brides are mature, educated, sensitive and feminine women, who love the classics with a splash of modernity.
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www.sile.lt
STREET STYLE INFLUENCE: Street fashion does not interest me. A wedding – this is an opportunity for women to wear ‘art’. In this case, there are different rules as compared to street fashion. LOCAL TRENDS: A Lithuanian bride is more cautious, unlike brides who live abroad. They are more concerned about the opinions of other people. But they are stylish, and have an intuitive sense of what is appropriate and when they overdo it.
Photos from personal archives of the designers
RELATION WITH CLIENTS: Constant and open communication is the basis of a strong relationship that allows the achievement of great results. PAST/PRESENT/ FUTURE: Present COLOR/BOOK/ SMELL/MELODY: All colours/ Antoine de Saint Exupery “The Little Prince”/ rich, deep fragrances for the evening and refreshing and mild for the day/jazz.
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RASOS & CHRISTIAN MADOS STUDIJA. The play of veiled and unveiled Refined lace and a focus on listening, when almost all the dreams of brides are heard. The cheerful storing of details, shapes, forms and accents allows bringing impressive and unique dresses to reality. PART OF THE DAY: Morning FAVORITE FABRICS/MATERIALS: Lace. When I create, I like to play with different patterns and the different combinations that they allow. BRIDES: Different, honest, relaxed and having absolute trust in me. STREET STYLE INFLUENCE: Even though the street-style influence is inevitable, I put all my efforts into creating a unique and splendid wedding gown despite such tendencies.
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www.rcmadosstudija.lt
LOCAL TRENDS: There are two basic groups of brides that could be mentioned – those who bring images of wedding dresses and require the same or almost the same dress, and those who completely trust the designer and look for a unique and individual dress. RELATION WITH CLIENTS: The most important thing is to create trust-based relationship in order to clearly find out the needs and aspirations of the bride.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present. COLOR/BOOK/ SMELL/MELODY: Green/based on historical facts/citric/ depends on the mood.
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ROBERT KALINKIN. Clear shapes A one-way ticket journey, to where clear forms and shapes prevail, in order to create personal look, transparent relation between client and designer allows to achieve magnificent results. PART OF THE DAY: There is no in particular one. I would mainly describe the creative process as one-way ticket, a journey you find yourself in, once the idea is born. It never starts the same way, and never leads to the same results. FAVORITE FABRICS/MATERIALS: For the past few years I tend to use structural and very heavy materials to create shapes and forms. I like paper-like fabrics. They let me shape them into folds and have clean lines. BRIDES: Motivated to have the garment, bringing them joy and comfort, as well as lifting their inner beauty.
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www.robertkalinkin.com
STREET STYLE INFLUENCE: Street style is only an influence of even more open society and our daily choices. LOCAL TRENDS: Comfort and simplicity more that extravagant and expressive, sometimes even aggressive looks. RELATION WITH CLIENTS: Must be based on transparence, motivation to provide client with the best experience in your power and having no hidden tricks at your sleeve.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present COLOR/BOOK/ SMELL/MELODY: Black/ Napoleon Hill / Dior’s “Savage”, Nassomato’s “Black afgano”, Histores des parfums “1899” / Cranberries, Mumiy Troll, and Jazzu.
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Latvia 50
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Latvian owners of two boutiques Julija Bridal
It is a family business run by the third generation since 1974. Everything started with the production of hats and veils as well as bridal hairstyles and grew into a family business. Currently, there are two boutiques operating in Riga, and the designers participate in fashion weeks organized in Latvia, Belarus and Lithuania and work intensely with the international market. The PLUS SIZE and 2016 and 2017 collections, in which the main focus was placed on the WOW effect, namely, exclusive silhouettes, lace and silk combination details, interesting dĂŠcor solutions, colourful dresses and sleeves, received the most attention. One can even find a wedding dress for a pregnant bride in the latest collection. Representatives of the Julija Bridal brand are waiting for their podium appearance in Vilnius.
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JULIJA BRIDAL FASHION. Lace games Meticulous and constant search of timeless and individual beauty, where nature inspiration meets modern bride. Lace games full of sensitivity, femininity and splendid sparkles of the bride. PART OF THE DAY: Evening. FAVORITE FABRICS/MATERIALS: I like lace games and fabric fluidity, where mixing of different fabrics gives different results. BRIDES: Looking for individual and unique dress, that doesn’t repeat. STREET STYLE INFLUENCE: It brings commodity and lightness to wedding fashion, however no one cancelled the beauty and elegancy requirement on wedding day.
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www.julijawedding.com/en
LOCAL TRENDS: Wish and aim to be unrepeatable, individual and unique. RELATION WITH CLIENTS: For each bride we dedicate all our attention in order to create individual and unique look, that they are looking for. PAST/PRESENT/ FUTURE: Present.
Photos from personal archives of the designers
COLOR/BOOK/ SMELL/MELODY: Combination of colors/ The Holly Bible/natural smells such as smell of the sea, sand, forest etc. / Silence of nature.
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Talented Estonians: Kristina Viirpalu and Hanna Korsar Kristina Viirpalu
Kristina Viirpalu is one of the most famous Estonian designers who creates bridal gowns as well. Her exclusive feature is unique handmade knitwear which is combined with different materials to become fairy tale wedding dresses. They are extravagant and reminiscent of deeply-rooted Estonian traditions, and all of them are unique and stunning. There is no designer of this style in Lithuania yet. The most recent collection by Kristina Viirpalu is like a challenge for one’s eyes – when looking at the photos, more courageous people open their eyes even wider, whereas more conservative ones hurry to press another button. It is impossible not to become fascinated by the work of this Estonian designer. It is spellbinding!
Hanna Korsar
The second Estonian designer is young Hanna Korsar. She studied not only in Estonia, but also in Finland, besides she won various competitions for young designers. Her greatest passion is evening and wedding dresses. The main exclusive features of her works are delicate silhouettes, colour palette, and the quality and workmanship of the materials used. Her work is expressive and the wedding dress is intended for a special luxurious festival.
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KRISTINA VIIRPALU. Modern etnography. Magic combination of etnographic elements and decorations, together with modern vibes. Strong historical background, where the audience is left speechless while impressive bride comes. PART OF THE DAY: There are no particular one. FAVORITE FABRICS/MATERIALS: Laces and hand embroidered patterns, that are based on Estonian ethnographic patterns. Usually in my collections I use fine wool, silk yarn and cotton. My heart definitely belongs to wool crepe. BRIDES: That come to my atelier are looking for something very special and unique, and from their national heritage.
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www.kristinaviirpalu.com
STREET STYLE INFLUENCE: I don´t feel that street fashion has any influence on me, as a wedding dress designer. The only influence is the practical mind of the modern woman. LOCAL TRENDS: Desire a lot of handicraft and embroidery with ethnographic influences. RELATION WITH CLIENTS: Personal approach in everything.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present. COLOR/BOOK/ SMELL/MELODY: Black, grey, red/ art novels/ summer odours, lilac, jasmine, sea/Beethoven, etnograpchic music and jazz.
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HANNA KOSAR. Sharp angles Morning hours lightening, that combines detailed structures, proportions with laces ambiguity and allowing sharp angles to be with us. PART OF THE DAY: Morning FAVORITE FABRICS/MATERIALS: It’s important to have quality in everything. I do love laces-dainty, French Chantilly or heavy flowery cotton laces. For me, it’s crucial that the brides are wearing natural fibers. BRIDES: “Feminine”, who values the work, the effort and the uniqueness our studio offers. STREET STYLE INFLUENCE: A creative person always walks around with his eyes and ears open. Ideas are all around us.
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www.hannakorsar.com
LOCAL TRENDS: Living and working in a cold climate puts some restrictions to weddings. Probably the thing that pops out in Estonia is that there a very few traditional church weddings and more open air weddings, which means they are allowed to ditch the strict church etiquettes. RELATION WITH CLIENTS: The principal aim is to create unique custom made wedding dresses.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present COLOR/BOOK/ SMELL/MELODY: Black/ Ayn Rand “The Fountainhead”/ fresh and crisp smell of winter time/ rhythms.
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Polish awardwinner in London Agata WOJTKIEWICZ
Agata Wojtkiewicz, the winner of numerous competitions in Poland and an award-winner in Great Britain, is an established Polish designer of bridal and evening wear. Her dresses are intended for courageous and elegant brides. Agata Wojtkiewicz describes the women for whom her collections are intended as being “exceptional, charming... May the wedding be the best party and long live ROCK’N’ROLL!” Her dresses are super long, sexy but not vulgar, and they are admired by brides who want to shine and charm. The designer is well-known for her untraditional wedding style – she can even offer a leather jacket for a bride.
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Agata WOJTKIEWITCZ. Flowers of the ‘less is more’ theory. Emphasis on natural, authentic and original aspects, where the modern woman allows herself to be guided by her charm, bravery and emotions. It’s all about love, meeting, story and style. PART OF THE DAY: The least expected moment, but usually it’s the evening. FAVORITE FABRICS/ MATERIALS: Definitely, silk. BRIDES: Independent, brave, self-confident and aware of their strengths. STREET STYLE INFLUENCE: I admit there is such an influence, however, the most important is authenticity. I look for this phenomenon in particular.
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www.agatawojtkiewicz.pl
LOCAL TRENDS: Getting rid of rules and allowing yourself to be guided by your emotions. RELATION WITH CLIENTS: It’s all about stories. Each bride has a different story and I am very happy to be a part of each new story.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: Present, though the future sounds like a temptation. COLOR/BOOK/ SMELL/MELODY: Regarding colours – contrasts. Music - all up to my mood.
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Belarus 64
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Rara Avis
RARA AVIS – collection based on epatage, raised to the absolute: bold solutions available to those brides who strives to be different. Dreamy and romantic, tender and feminine, sensual, and in some cases even naive, sexy and at the same time surprisingly innocent – the bride may be different in wedding dresses by RARA AVIS. For those brides to whom dresses with a slim silhouette, deep neckline and naked back and arms would appear too provocative, RARA AVIS offers original options to be considered. Designers covers chest and shoulders with embroidered lace or chiffon, inserts creates the illusion of décolleté, as well as straps, sleeves and unusual design wraps. In any case, the bride will look feminine and elegant – attention is focused on the natural beauty of a bride.
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RARA AVIS. Expressive elegance Romanic dreams where veiled and unveiled charms are complemented with solid lace applications. Expressive and inattended details that creats deeply sensous emotions. PART OF THE DAY: Early morning. FAVORITE FABRICS/MATERIALS: This year I prefer cappuccino shade Mikado silk, golden tulle and shadow- grey lace. BRIDES: Dreamy and romantic, tender and feminine, sensual, and in some cases even naive, sexy and at the same time surprisingly innocent. STREET STYLE INFLUENCE: There could be mention several clear reflections of street style in a bridal - lingerie style dresses, powder shadows, massive metallic elements, leather jackets instead of romantic furs.
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www.rara-avis.by
LOCAL TENDANCIES: In general two types - those who are looking for a classy and impeccably look and those who have bravery to be more different, tender and sexy. So, you never know who you client will be. RELATION WITH CLIENTS: We are always open to brides personal dreams, request and demands if they are “in frames” of our vision.
Photos from personal archives of the designers
PAST/PRESENT/ FUTURE: present. COLOR/BOOK/ SMELL/MELODY: Shadow blue-grey/ Pride and Prejudice/ Bergamot with spicy citrus note/Moon River (Breakfast at Tiffany’s)
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Almighty
internet There is no doubt that technology is a part of our life. Wedding is no exception Internet is a precious unfailing source of tips, recommendations, information and guidance regarding wedding no matter where are you from. Google, Pinterest and Instagram form a mighty trio of inspiration.
If you ask Google about wedding, it surprises you with extreme generosity: • In Lithuanian, you get more than 2 170 000 results • In Latvian: 1720 000 results • In Estonian: 2 590 000 results
In order not to get lost in the ocean of images and accounts, we give you the favorites: @houghtonnyc @naeemkhanbride @lauredesagan @lolobride @marchesafashion @eliesabworld
At first glance, it may be a tricky place, but afterwards you know for sure that there is no better way to have all ideas at your fingertips. Especially due to personalization option, there are no needs to be attached to following boards - you can get the best one suited for you.
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Magic in wedding and
prejudices
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THE DRESS. Perhaps there is no other outfit so closely related with prejudices as a wedding dress. The most famous is that, by all means, the groom is forbidden to see the wedding dress before the ceremony.
SHOES. Even though it’s a question of preference whether it’s better to choose open or closed shoes for your wedding day, from the conservative or traditional perspective, it is recommended that closed ones be worn in order to keep all wealth and prosperity in the family and not to allow it to disappear through open spaces.
DATE. Here in the Baltics, we prefer summer and it’s definitely the wedding season. The best date according to astrologists for a wedding is a full moon.
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NEW, OLD, BORROWED AND BLUE. There is a popular belief that during a wedding day, the bride should have something new, something old, something borrowed and something of blue colour. They can be anything from bridal outfit details or accessories.
LOVE. Believe in love, and it’s the background and essence of everything, no matter whether it is young moon, evening or Monday.
4 RAIN. There is no reason to be afraid of it. A rainy day is a promise of prosperity for the new family.
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secrets only bride knows
On your special day, when all eyes are on you, small hidden precious things – the meaning of which are only known to you – give you strength, confidence and make your look spectacularly mysterious and full of romance.
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Melody. All of us have our own song. It helps us climb the highest mountains in our life, or a song that brings complete joy and harmony. Let that melody accompany you.
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Perfume. Discover a new fragrance that marks you turning into a queen.
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Flowers. While choosing your bridal bouquet, you should have your florist help you pick out your favorite flower or the one you received from your beloved.
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Bracelet. Even though we tend to choose completely different jewellery for the wedding outfit from the ones we use in our daily life, let yourself to be a little rebellious. Allow your favorite stone bracelet to be with you.
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A thousand and one nights’ sparkle, shine and mistery Meters of luxuriously crisp organza, soft silk, kilograms of beads and crystals, and lace braids, where eyes are dreaming… This is a fabulously luxurious fairy tale that the Middle East brings to Europe. Lebanon is a pearl of this region. Where oriental sparkles meet European modesty. Designers from here are those who bring a brilliant radiance to a long established minimalism, with strong and too perfectly shaped European wedding silhouettes. The oriental touch gives us a splendorous tale, where fluttering and light wedding dresses are decorated with lace and crystals. In addition to that, veiled and unveiled play is also a contribution of oriental inspirations and has become almost synonymous to wedding dresses nowadays, together with long sleeves. If we look closely at the latest trends, we can clearly see that the use of glitter and spatial elements while decorating wedding dresses only confirms the oriental influence. What’s more, here in Europe, the oriental intensity of sparkle and glossiness assumes a more moderate expression that allows it to live in an honest and true fairy tale.
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10
trends
in bridal accessories
They say that great genius is hidden in the details. Speaking in a clearer way, accessories are key players if we talk about style, delicacy and splendid choices. This year, the following elements in the bridal look will be these essential elements that will charm, sparkle and intrigue.
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Bridal capes. Even though in the majority of cases, capes are considered part of the bridal dress, they can be playfully used as an accessory.
Fresh blooms in the hair. A slight touch of Mother Nature in order to praise the eternal glory of flowers.
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Tiaras. Let’s meet a princess that turns into a queen.
Flaunt long chandelier earrings. Shining and dancing with secret passion while you walk in.
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Long, and very long veils. It’s sublime and moderate princess time. If we already have moved away from puffy dresses, royal length veils together with falling silhouettes create a statement of style.
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Forms of crowns are not only for hair accessories. This year, wedding rings also tend to be preferred in this style, as this form is an eternal symbol of infinity and love.
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We have already become used to vintage style, silhouettes and details. Almost everything except… Vintage wedding rings. These are rings to dream about.
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Stone bracelets. We just love them, and they are part of our daily life, so why change to something else that is strange and does not suit our personality. Let a bracelet that is worn daily be with you during your special day.
Collars and chokers. It is evident that this year we will be praising history and adopting such elements in a modern way.
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A measure of glamour can be achieved by using wispy feathers, not only as wedding dress elements, but as a part of hair and other bridal accessories as well.
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We solve problems. www.avocad.lt
www.gemymaalouf.com
GEMY MAALOUF
Spring Summer 2017 Collection “It’s time to blossom,” GEMY MAALOUF Spring Summer 2017 Collection proclaims. Gentle colors of the emerging spring gracefully display smooth sophistication for any occasion. Feminine and modern, the conqueror of GEMY MAALOUF is a goddess crowned with style. Gemy Maalouf focuses on reflecting inner beauty to radiate she who dares to stand out and shine on the outside. Empowering women with a bold yet humble balance of pure elegance, the designer has a unique creative process in which she combines prints, embroidery, and three dimensional elements upon selective fabrics to complete her work of art. Dare to bloom this Spring Summer 2017 with GEMY MAALOUF.
The Designer It all started with a little bit of genes and a whole lot of passion. With a father owning a fabric factory, it wasn’t surprising for little GEMY to inherit a fondness for textiles that would soon blossom into exceptional talent. In this fascinating world of colors and materials, Gemy found her inspiration but also, endless opportunities to create beauty. This is when she knew that fashion is where she belonged, making her own way in a world she vowed to sprinkle with freshness and magic. The Beginning With an innate artistic talent that she nurtured with relentless passion, hard work and determination, Gemy Maalouf opened her first atelier in Beirut by 1996, being the first to launch the “Couture a Porter” concept in Lebanon. Her desire to present haute couture in an unprecedented way incited her to challenge the common in every detail. Her unique approach was noticeable in no time, carving a name for her in intricate high-end formal wear for the young, sexy and modern woman.
Brand’s flair Constantly up-to-date with the latest trends and at the forefront of fashion creativity, GEMY MAALOUF draws her inspiration from the magic of colors and the harmony of textiles to weave collections that tell a story through every piece. Beyond originality, her works present an exceptional sophistication in the details that has become the designer’s signature, adding to her unique cuts a notable charm. Simple from afar, her models are in fact a complex display of superior craftsmanship, beautifully redefining haute couture through intricate yet multifunctional “prêt-a-porter” fashion. From Beirut to the world The launching of a first GEMY MAALOUF line embodying the refined qualities of haute couture in the most natural and simple way marked the designer’s signature style, and the debut of a successful career. From Beirut, she soon landed in the world’s center stage of fashion, to become the first Lebanese designer to show at the “Salon du Prêt a Porter” in Paris. > PAGE 84
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Quickly meeting with international acclaim, the GEMY MAALOUF line was completed with three other labels: “GEMY MAALOUF Bridal” (2004), “GEMY Le Prêt” (2006) and “Beside Couture by GEMY” (2007). The four collections were soon touring the world with a mission to offer the fashionGemy Maalouf conscious woman a redefined approach to couture through innovative designs that would give luxuriant fabrics and graceful details an “easyto-wear” attitude. Cementing the brand’s reputation as a world-class design house, Gemy Maalouf’s collections are today supplying their tailored pieces to more than 150 high-end, multi-brand boutiques around the globe, including Asia, the GCC, Europe, Russia and the USA.
Own your style. Be different in order to be irreplaceable.
The little gems of GEMY Whether the bride, the exquisitely luxurious, the formal, or the classic elegant, all women by Gemy Maalouf have one thing in common: a remarkable sensual finesse. Confident, modern, young, and sexy, they distinguish themselves through a sharp yet feminine style that radiates uniqueness in every detail but goes no extra mile to leave an impression. Distinguishable by its superior cuts, exquisite detailing, and remarkable design, every piece reflects the label’s easy-towear signature while perfectly capturing classic glamour through intricate detailing.
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The first line was launched with a purpose to make highend designs available to all women. Featuring an exclusive assortment of high-end evening gowns, this deluxe collection consists of materials and cuts that richly reflect the refined beauty of the designer’s work. Distinguishable by its superior cuts, exquisite detailing, and remarkable design, every piece reflects the label’s easy-towear signature while perfectly capturing classic glamour through intricate detailing. GEMY Le Prêt The genesis of GEMY Le Prêt collection came from the idea of providing a complete look for formal occasions. With the understanding that formal wear goes beyond evening gowns, the line consists of a comprehensive range of prêta-porter clothing that caters to a wide array of women and includes tastefully designed tops, trousers, skirts and cocktail dresses. The diverse GEMY Le Prêt collections are multi-functional and appeal to the young and modern stylish woman who wants to stand out. GEMY MAALOUF Bridal Tailored for the unconventional bride, Gemy Maalouf’s bridal collection captures a distinct style that is at once modern, trendy and perfectly elegant, featuring simpler cuts with a romantic flair. The collection has been featured at Bridal fairs in Europe and USA: Si Sposaitalia in Milan, White Gallery in London, the Bridal Fashion Week in Barcelona, the New York International Bridal Week and Interbride in Dusseldorf.
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Alexandre VASSILIEV: How can you become world famous as a wedding designer from the Baltics?
A very well known in Lithuania Set designer, Interior designer, Fashion historian, Art critic and Collector Alexandre Vassiliev has a lot of bridal dresses in his collection which he exhibits during his exhibitions. Not only he follows creations of few designers - their trends, changes and innovations, but he also remembers their first fashion shows. A known man in his interview for the “L`Oréal Professionnel Baltic Bridal Fashion Show” mentions the fact that as far as he knows, there’s not still a world-famous bride, who has chosen a dress for her wedding day, created by a Baltic designer. With an upcoming new wedding season and brides looking for their perfect designer, the Baltics Bridal Fashion Show will take place and the newest collections of bridal dresses creators from Baltics will be represented. Due to this event, we’re talking to A. Vassiliev about the first fashion shows and we discuss how Baltic designers can become world famous. At the end of this interview he tells us about the bridal style that he admires the most.
If we analyse a wedding dress from the historical point of view, what kind of story could you tell? A.V. The idea of white wedding dress has been born only two hundred years ago. There were no such idea as wedding dress in the history of fashion and every nice dress was considering to be a wedding dress. And ladies, when they had money and chance to get an expensive dress, let’s say in the 16th or 17th, 18th century, they would prefer a dress that could be used multiple times. So, it won’t be especially, of course, white in colour, it could be green, gold, blue, or, even pink. But when the Napoleon came to power in the early 19th century, his sister, Caroline, who married Prince Murat, became Princess Murat, was the very first lady who ever wore the white
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dress for wedding. And since all the fashion of the Imperia - which is represented in my exhibition now at the end of this hall – they were all white, it became fashionable to wear white for wedding and this fashion last for two hundred years and right now we all consider white as the colour of wedding dresses. And nowadays, ladies are getting wedding dress or ordering wedding dress for a single occasion. They don’t have any idea for a multiple use. What are the first known wedding dresses and bridal style accessories that you could mention? What kind of personalities worn them and which period would that be? A.V. For example, if you see how wedding was made in India or in China or in Ancient Egypt – it was mainly considered over the crown. A
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crown is the main accessory, right now ladies A.V. Follow the example of Juozas Statkevičius, are using white flowers or some kind of flower show your things and try to…First of all, get an decoration around their face for wedding which Instagram, it’s a very first thing now. Publicise is the custom and more often done. Although, in every single day your new design, some great the past there were gold leaves and diamonds photos, some great shoots and some great and different sorts of decorations. But one thing news about the fashion house. And get lots which is common to many religions is a of subscribers. I have an Instagram. But I veil. When you cover yourself with would say that Internet is the main a veil and it’s very antic Jewish source of popularity for Baltic tradition that proceeded in designers nowadays. They should Alexandre Vassiliev: Catholic world as well. publicise them and do it in two languages – native and English. Bridal styles fashion shows Otherwise it will never work. – what are they like? When Because many designers write were they organised for just in Lithuanian – nobody can the first time? Who used to read it. participate in such shows? Bridal style in 2017 – where A.V. Well, very first fashion show is the key focus? What are the was ever done by Paul Poiret, global trends? the famous French designer of the early 20th century in the garden of A.V. I wouldn’t say that there’s a key his house in Paris. Since that each designer focus. In ourdays fashion is focused on the wants to provide public with a fashion show. 90ies, 1990, the main style of today is called But wedding dresses are very seldom case of Neo Grunge. So, everything is oversized, a fashion show. Each fashion show in the world everything is very big, there’ re lots of Scottish finishes with one wedding dress. fabrics, like tartan, black and red, lots of reds nowadays, like red glasses. Now this is fashion, Is there such a phenomenon as Baltic fashion? I’m sorry to say. So, fashion is not much for Bridal fashion? bridal dresses, but bridal dresses I would say are oriented towards East and I would say, that A.V. No, Baltic Bridal Fashion is not phenomenal Muslim fashion influence bridal fashion more at all, because there’s no one famous bride in than we thought. Because lots of Muslims move the word that’ve been dressed for her wedding to Europe and Germany, France, England and by a great Baltic designer, as far as I know. And Italy are full of Muslims and they dictate their second, but of course, Baltic style in fashion rules. And for them wedding is very important. does exist, it’s a very straight forward fashion It’s the reunion of the whole family, two that very often use very few colours. In Baltics, hundred people are coming, they are singing, there’s no taste for multicolour dresses. But it’s dancing and they are changing many dresses. because of the nature of your countries. People Sometimes Oriental bride would change 3 times like so much nature colours of stone, wood, in one day. For them it’s pretty custom. And water, sand that they’re using those colours everything should be closed in their mind, so I very often, I’d say. Yes, which is not bad. It could would say, that this direction is a direction that be very elegant. I would say, Baltic designers we’re taking now. are very elegant designers. What they’re doing is super. Super. Althought, it doesn’t please to Please, tell us about your favourite bridal everyone. But fashion can’t please everyone as style. It can be a historical personality, movie well. What Chinese are doing doesn’t please to character or a real woman. Please, explain why. Spanish. And Cuban fashion doesn’t become to, let’s say, Turkish. You see? A.V. Difficult to say, but as a movie character, some very pretty bridal style you can find in How to become worldwide famous as a a movie “How to Marry a Millionaire” starring wedding designer from Baltics? Marilyn Monroe.
Baltic designers are very elegant designers. What they’re doing is super. Super.
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STYLISH SUGAMOUR from Lithuania to all the hearts in the world A stylish way of life has won everybody’s favour and people who live in cities, near them or even in rural cottages try to create an especially comfortable and cosy, as well as exceptional environment for themselves; however, if one has to choose between stylish and comfortable, global trends are currently crying out that STYLISH WINS. Sugamour is a trademark that blends in with city lives and not only provides top-notch satisfaction for the palate, but also exceptional attractiveness in its presentation. It is more than a dessert fashion dome; it is a whole stylish way of life in your city. Currently in Vilnius, the capital of Lithuania and the second largest city of Kaunas, it is still a secret where hungry roads will lead to it. We are talking to Laura Normantienė, the founder of the SUGAMOUR trademark, about a stylish way of life, stylish weddings and business.
Complete the sentence: “A STYLISH DESSERT TABLE IS…” A STYLISH DESSERT TABLE IS…Modern in a French style. When the French spirit meets modernity and minimalism, it’s complemented with elegance and luxury at the same time. All the details really depend on the occasion and guests. Some of them want real poshness and glamor, and others want simplicity and minimalism, so all this can be accomplished with our creativity in a professional way. What is “SUGAMOUR” and which type of a city person is it intended for? “Sugamour” is a prestigious dessert boutique in Vilnius and Kaunas, Lithuania, known for its aesthetic approach to handmade confectionary, original specialty coffee, all-day unique desserts, and all day breakfast in its exclusive interior. “Sugamour” is intended for everyone: for a city person, for a tourist, walking around in the old-town and wishing a warm cup of tea with a dessert, for a business man, who
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is having a meeting with a fully accomplished breakfast, for a fashion blogger, who not only observes the beautiful interior around them, but sweet tastes as well, for a mum with a kid, stopping for a sweet treat, and for those who haven’t been there yet and are looking for the right moment to come. What does “SUGAMOUR” look like during weddings? Tell us which type of weddings the desserts are intended for, and how they are arranged there. Do you do the decoration tasks yourself? It looks delicious, elegant and exactly as the bride and the groom expect. We try our best to fulfil their needs and always suggest creative ideas, so their wedding day can be the best and sweetest day of their life. The wedding cake and all the desserts are the real adornment and are planned quite a bit in advance with the newlyweds and their wedding planner, including what size, shape, colour and taste they wish to have at their wedding. We plan how the sweet table will look together with decorators and florists so that all the themes are represented and fulfilled with all the important details.
What desserts would you distinguish as trends of 2017? “Sugamour”, along with the Pastry Chef Ekaterina Buldakova always follow the most popular and worldwide trends, the latest desserts trends in France, Italy and around the globe. However, as she is a truly passionate creator, she thinks of new ideas herself – according to the seasons, new trendy ingredients, what could surprise our guests, what would be eye-catching and what amazes or astonishes the palate. How many and what kinds of desserts do you recommend ordering so that everything is not too much and that all the guests would remember the divine taste? Hmm…Very good question! Thanks! I would say it really depends on the occasion and quantity of guests. If it’s a wedding, then a cake and a small sweets table is a perfect choice, and macarons as presents for the guests are very popular nowadays. We would say - choose quality over quantity, so one piece of cake for a guest and few macarons as a present are more than enough to fulfil the need for sweets. And if it’s a celebration at home, like a birthday, we would recommend a decent size cake or a selection of mini desserts as well, but not more then 2-3 different tastes, to keep the balance and not mix the tastes too much. Is there any dessert that could replace His Majesty Wedding Cake? If yes, what would you recommend? Well I would say no, but yes… The His Majesty Wedding Cake is a big part of the wedding and usually the culminating moment, but if the newlyweds have different traditions than a classic wedding does, or if they want it to be more crazy, modern, innovative or challenging, then of course, everything is possible! The wedding cake could be served as a pyramid of mini desserts, or a tree of desserts or something more creative like a fountain with flowers, which would suit the wedding theme of course. Tell us about the everyday atmosphere in “SUGAMOUR”: what mood, aromas and emotions surround you here? What emotions do you share during the festivities? When you just enter “Sugamour”, you feel like you are in a little part of France, which is really surrounded by the French spirit, where you can
feel lots of love in the atmosphere, cosiness and warmth, and you can feel… very special and good just by being here! It is a place where you want to invite your friends and loved ones, where you want to celebrate your special days and even every day! With a very exclusive interior where you feel like you have entered a fairy tale, you are surrounded by beautiful desserts, aromas of freshly ground coffee and croissants, and smells of sweetness – it is very pleasant and welcoming. What emotions do we share during the festivities? Oh, you must visit us and see! You’ll experience the best festive feelings of all, with all our Christmas decorations, music tunes, friendly emotions and smiles, and you will feel very special during these holidays! What kind of people work there? Who creates the desserts? Who is the main fairy and what inspires her? Here we have the best team, which really loves its job and what they do. These people are loyal, reliable and willing to learn every day. Our team feels really special and proud of working here in our special environment, and serving our special guests, who come here to relax and have a sweet treat. And of course, our sweets fairy, talented dessert creator and chef – Ekaterina, works with such passion and enthusiasm that you can actually see sparkles in her eyes every time! And all her team members are really strong and professional people, who make inspiring desserts and who know that our guests will appreciate them. So, the entire “Sugamour” team is like a family with very strong personalities, whom I’m very proud of and who would like our boutique to grow bigger and become even nicer! Laura Normantienė Founder of “Sugamour” BALTIC BRIDE STYLE
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