ARCHITECTURE PORTFOLIO SIMONA MA 2019
INDEX
ARCHITECTURE DESIGN
URBAN DESIGN
SMALL SCALE DESIGN
SLOW ZHENZE
SLOW ZHENZE
K11 SHOPPING MALL
ECO VILLAGE PALÙ DEL LIVENZA
MAOGONG REGENERATION
VALDOBBIADENE B&B
INDUSTRIAL AREA REGENERATION
JEWISH MUSEUM
SLOW ZHENZE Master Degree Thesis
Shanghai_ 2019 IUAV Prof. Marco Ferrari Enrico Fontanari Individual project
Design Zhenze Acient Town in the context of Chinese cultural rural landscape based on theory of Slow Tourism anc Slow city
ACIENT TOWNS IN CHINA
China is developing its countryside at a speed and scale unseen in the West. In my thesis I want to study about the sustainable development of the rural against the fast urbanization and the destruction of rural land, through the architectural design and adopting a slow tourism strategy aied on the preservation of the landscape heritage. My case study it’s the cultural landscape of the water villages on the Yangtze River, in specific the case of Zhenze Town, a water town near Suzhou, where I found the main charters for make a sample of how architecture can set in for make a better environment. I’m thinking about a new form of tourism based on the local development of the local villagers and preservation of cultural identity following the theories of the widespread hotel (“albergo diffuso”) and the theories from the Chinese government about the creative/ YANGTZE RIVER DELTA REGIO innovative villages (“创意小村”).
CHINESE URBAN POPULATION
YANGTZE RIVER DELTA REGION
YANGTZE DELTA RIVER
The growth of world tourism is powered by a market f consuming made up by the new middle classes in emerging countries. It is not a matter of elitist tourism but mass tourism. It’s called “fast tourism”, hit and run, based on quantitative development strategies, fuelled byREGION the birth of the “last minute” offers that speed decision making time and making the YANGTZE RIVER DELTA planning of flows extremely difficult, this allows us to seize opportunities for peripheral destinations to have a tourists incoming event are not equipped with a great attraction, but make low-cost journeys convenient. Nowadays “last minute” and “low cost” change the structure of the tourist market by encouraging innovative behaviour strongly oriented towards infidelity and speed, the average stay gradually gets shorter, the tourist becomes RIVER DELTA omnivorous and erratic. Consequently, YANGTZE we have a REGION massification of tourist destinations, all of which come into competition with each other, reaching a global competition. Of course, a tourism with zero impact it’s impossible but “Slow Tourism” it’s a new tourism product for the promotion of minority territory that it’s sustainable and healthier. Life cycle and timing of the local population use to decline, or it suffers from crises due to social environmental emergencies that hyper-consumption entails. In the case of slow tourism, we try to make the social rooting of a population on the territory as stable as possible. Only a widespread tourism, oriented on very diversified and flexible hospitality proposals, can provide new income and those concrete conditions of opportunities for the local communities.
YANGTZE RIVER DELTA REGION
URBANIZATION PHENOMEN IN JIA
GION
BEFORE
URBANIZATION PHENOMEN IN JIANGNAN URBANIZATION PHENOMEN IN JIANGNAN
NOW URBANIZATION PHENOMEN IN JIANGNAN URBANIZATION PHENOMEN IN JIANGNAN
The aim of my research is to create opportunities built in agreement with the local communities of Zhenze oriented to respect the habits and living conditions of the host populations, which value small accommodation facilities with a widespread presence on the territory which pay the populations hosts and trying to avoid all forms of parasitic intermediation. What is the situation of the water towns in the Yangtze River actually? Are they developing well? How we define “well”? What is a sustainable development? With no doubts for me the conservation of the Architectural Heritage, Cultural Landscape and Identity of the population it’s the main aim of my theories in my thesis project, but it has to deal with the development of the city and desire of making better living conditions for the population. So, can “construction” and “conservation” coexist? How can they deal? Is the tourism the unique way of development of that type of village? What are the real needs for the population? As I saw in Wuzhen and Zhuzjiajiao, similar water towns in the Yangtze River, they are already samples of “over tourism”, where almost residents moved out and slowly the town is losing its own daily life activities becoming a “museum village”.
THE REGION OF JIANGNAN
The map pointed out the main acient tows with their features and travel distance between them
In 2011 the total number of householders in Zhenze was 27 743, with a resident population of 78 854 and temporary resident population of 29 300. The town has several titles as China’s flax silk famous textile town, the hometown of Chinese silk quilt, the nation health town, the national environment beautiful town, Jiangsu historical and cultural towns, etc. In April 2015 it was included in the demonstration pilot area of the national town and on October 2016 it was selected as the first batch of towns with Chinese characteristics by the Ministry of Housing and Urban-Rural Development. But, actually the reality of Zhenze Town is an underdeveloped rural village, with serious issues of lack of activities and services, especially the historical centre. One of the biggest problems is the rural depopulation, young people who want a higher level of education and the worker class went to big cities looking for better job opportunities, and families who got better economic conditions moved from the historic centre into new highrise buildings of gated communities in the suburbs area.
TERRITORY CONTEXT
TERRITORY CONTEXT
DaLongDang
大龙荡
TaiHu Lake
PingWang Town
太湖
平望镇
JiangjiaYang
ChangYangYang
蒋家漾
长阳漾
CaoDang
草荡 JiDuZhen
七都镇
ZhuangXiYang
庄西漾
BeiMaYang
金鱼漾
北麻漾
JinYuYang
NanMeiDang
南梅荡
Zhenze
震泽
NanMa Town
NanXun
南麻镇
南浔镇
TongLuo Town ShenZhuangYang
铜锣镇
沈庄漾
scale 1 : 20 000
Water
Urbanized Land
Highway
Urban main roads
The historic centre abandoned to itself has many housing quality issues, such as collapse, sanitary problems, safetybproblems etc. moreover there is a lack of public spaces, local people don’t have a place for gathering. There are many historical architectural importance buildings unicipality has a problem of empty houses. In response to these problems, the “albergo diffuso� (widespread hotel) is an optimal solution. In can be defined as a horizontal hotel, located in a village or in a historic centre, with rooms and services located in different buildings, although close to each other. It is addressed to a request interested in staying in an urban context of value, authentic, in contact with the residents, taking advantage of the normal hotel services. This formula is particularly suitable for historical centres of artistic and architectural interest, , which in this way can recover and enhance old closed and unused buildings, combining potential already present in the territory, and at the same time this form of accommodation makes it possible to offer a complete hotel service. The final project consists in: 1) The recovery of historic buildings for a tourist / residential , integrated for some building by the diffused hotel strategy. There are many acient Villa with high historical and architectural value. 2) Project of new residences which will accommodate the new residents in anticipation of a population growth following the socioeconomic development. Maybe aimed to a specific target, us intellectuals, businessman, student etc, that will spend brief period in there (few months or years). 3) The redevelopment of the water front which contains the ideas of new public and commercial spaces (Made a zero-kilometre market in relation with the silk industry). And a big park with urban vegetable garden and space for gathering the social activities of the citizen.
E CO V I L L A G E PA L Ù D E L L I V E N Z A Architectural Design class Venice _ 2017 IUAV Prof. Marco Ferrari Team work: Sun HongRui
ECO_TURISTIC VILLAGE and SMALL TOURIST STRUCTURES The goal is to create a place where nature lovers can experience one or more days immersed in the unique landscape of the Livenza springs. The project idea develops along some track of the river and in some zones relates to this 4500-year-old area. It involves the expansion of the existing Humus Park with the integration of few sports and educational services and activities, such as the external cycle path that runs alongside the state road and surrounds the area with a second internal cycle-pedestrian track with the function of connection between the different installations and bike sharing/canoe rental service,
The whole complex aim to promoting and enhancing the territory and its production and develops as follows: A _ Exhibition / Hospitality Pavilion, cultural educational areas B _ Residential area / Recreation / Rental for water route C _ Fish shops / Playground / Recreation D _ Adventure Park E _ Bar / Shops typical products F _ Recreation / Observatory Two areas in particular (A and B), which we believed to be of greater importance from an architectural and functional point of view, were subsequently investigated.
03
VA L D O B B I A D E N E B & B Architecture Design Class
Venice _ 2013 IUAV Prof. Pier Antonio Val Individual project
THE PROSECCO ROUTE
It is the first project at the first year of University in Venice. I was lucky to meet a capable professor who transmitted me the passion and knowledge to face those five academic years. In that project we could had a comparison between the old and the new, the local culture and the innovation. Through architecture, the goal was to create a new environment and function that would enhance the tourist course of the taverns and the wine. The Prosecco Route in Valdobbiadene is the most famous tourist track to taste the Venetian cuisine and the wines of the north-east of Italy, especially prosecco, originating in these lands
In front of the tavern itself there is an open, two-storey building, which gives its name to the tavern “alla terrazza� (on the terrace). The project consists of a development of this fabric, playing with the differences in the height of the land, I created a closed building developed on three floors. You enter from floor 0, contiguous to the terrace, at the same level as the street, and go down to its bedrooms on floor -1 and -2. The project follows guidelines for dimensions such as width and height, to better fit into the context. Each space has its own terrace and glazed grade to better observe and experience the landscape made up of vines
B
B
C
B
C
C
A
A
B
C
The open terrace will continue to be used to host some tavern tables, while inside there is the breakfast room or to organize and host any tasting events. The bedrooms are double and are designed for short stays, whether they are for work or leisure.
JEWISH MUSEUM Architecture Design class
Shanghai_ 2018 TongJi University Prof. Mei Qing Individual project
NEW CULTURAL CENTER
EXPOSTION HALL _ KINDER KARDEN _ MEETING ROOMS _ CAFE _ SHOP _ LIBRARY
From the analysis phase it was clear the intention to create a space for all those who exploit this land and to enhance its social and cultural value. We are located in the Jewish ghetto area of Shanghai. The goal is to create a new exponential area for the Jewish museum (Moishe synagogue) present here. create new cultural spaces for tourists, not disturbing the local population but also creating new spaces for them.
CHILDREN.
BAIMA CAFE Baima Café, where a lot of Jewish refugees gathered during the Second World War, was built in 1939 and became an important venue for Jewish refugees TOURISTS. The Jewish quarter attracts many tourists. The new cultural center will offer them a large exhibition hall connected to the existing museum and host other temporary exhibitions. Here tourists can buy a souvenir of Shanghai, take a break enjoying a coffee and a book.
In this residential neighbourhood, many children are in custody of their grandparents, when they cannot the new kindergarten will take care of it, in a place where they can have fun and learn, far from the danger of traffic
WORKERS. High office buildings surround the area, for these workers we offer a coffee shop on the ground floor, for lunch, a coffee and a place for meeting. On the second floor follow the meeting spaces, work areas and conference rooms ...
Five hundred meters away is an art school and primary school. Students need a place to study or enjoy themselves. It offers a stimulating open space and a large book bar that enjoys lots of natural light.
STUDENTS.
SENIOR CITIZEN.
In the Park below there are gathering the old people who are spending almost their time in there MOISHE SYNAGOGUE. The Shanghai Jewish Refugees Museum is a museum commemorating the Jewish refugees who lived in Shanghai during World War II after fleeing Europe to escape the Holocaust. It is located at the site of the Moishe Synagogue. The museum features documents, photographs, films, and personal items documenting the lives of some of the more than 20,000 Jewish.
ZHONGSHAN PARK. The park became the only meeting place and recreational center for Jews. Seen from the park, a three-story building is located nearby. It is the former office of the American Jewish Joint Distribution Committee.
GROUND MORPHOLOGY
the level curves range from 700 meters above sea level to 1122 meters, steep terrain that draws several valleys
WOODS AND FIELDS
mixed vegetation: bamboo, evergreen and broad-leaved; main culture is rice, followed by cabbage turnips and vegetables of various kinds.
ROAD SYSTEM
WATER SYSTEM
main road cuts the valley in two and determines urban development, a very busy road; an int eresting and complex secondary road system
GULOU
about 10 are the drinking water wells scattered throughout the territory; two main channels are the main water disposal route.
BUILT
buildings are concentrated on the bottom of the valley, mainly in concrete along the main road; traditional wooden buildings on secondary roads
PRIMARY SCHOOL MIDDLE SCHOOL GRAINWAREHOUSE ARTISTIC WORKSTATION
ART CENTER BAIGONG CENTER POST POLICE STATION BANK
HUAQIAO
M A O G O N G R E G E N E R AT I O N Workshop MARKET
Shanghai_ 2018 ELDERLY CENTER
IUAV Prof. Matteo Dario Paolucci Margherita Turvani Piercarlo Romagnon TongJi University Prof. Zhang JieLongi Team Work: Alessio Rapposelli Rachele Pedol
REGENERATION OF TRADITIONAL VERNACULAR SETTLEMENTS
It was a workshop commissioned by the Municipality of MaoGong (Guizhou, China), aimed to propose a development plan. MaoGong is dressing the driving role for many other little rural villages, thanks for his centrality and position in one of the main roads of the Province. They want to become bigger and attracting more tourists and businessmen. Our rule instead was to deal about the strategy.
MaoGong
MaoGong
Maogong Village is the seat of Maogong Township Government and is located on both sides of the Lisong Highway, 42 km away from Liping County, 780 m.a.s.l. There are 365 households in the village, including 1,620 people, divided into 6 groups of villagers. Some middle-aged and older women will sew flower belts and embroider insoles. Cultural landscape: 1 Drum Tower, 1 Flower Sedan, 360 residential areas; 2 of 100-year-old houses; 6 wells; 3 Kamakura; over 100 old trees. There are a total of 12 famous folk craftsmen, including songwriters, opera teachers, palm artists, handicraftsmen, masons, etc. Traditional festivals are the most grand during the Spring Festival.
We discovered the issues of this place, which has many shortcomings regarding the facilities and possibilities typical of rural areas, and at the same time we want to protect their landscape heritage, culture and great traditions and enhance their vernacular buildings and their peaceful rural lifestyle. We do it proposing a strategy that responds to the standards of responsible and sustainable growth
PEOPLE
Shop owner
Citizen in the Old Tower
Students
Granma in her house
Oldman in front of his home
Bricklayer
People gathering on the Flower Bridge
Mao
I N D U S T R I A L A R E A R E G E N E R AT I O N Urban Deisgn Class
Venice_ 2018 IUAV Prof. Marco Ferrari Individual project
INDUSTRIAL AREA REGENERATION IN TREVISO, VENETO, ITALY
In the north-east of Italy, the economic growth of the sixties changed the predominantly agricultural landscape as it was, in a place with widespread presence of industrial and commercial buildings, often close to residential areas, creating places of spontaneous growth, poorly governed and often inharmonious. Following the economic crisis and the development of production methods, this phenomenon of abandonment occurred, leaving behind the great aesthetic degradation, loss of continuity of the territory. The problem facing architects now is the mending of these widespread properties, and making rational use of the territory, consistent with objectives of sustainability and environmental recovery, ensuring maximum flexibility of the intended uses. By analysing the context, highlight the characteristics and critical issues of the place, identifying the new needs and new functions that can allow you to relive this place. Through the establishment of new activities, services, residential, cultural and recreational functions. In parallel, improve accessibility, infrastructure and the green context
The case study is located on the highway that directly connects Venice and Treviso. In addition to an initial research for the potentials of the area, I carried out an analysis to classify the quality of the fabrics, internal mobility and eventually architectural barriers, in preparation for a project proposal.
K 1 1 I N S TA L L AT I O N Design Class
Shanghai_ 2018 Tongji University Prof. E G Team Work Lee DaeGoon
K 11 ART MALL IN SHANGHAI K11 is the world’s first Museum-Retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008. It’s promoting art, brands and nature and it opened in Huaihai Middle Rd in Shanghai in 2013. The client asked us to design a new installation that will improve the space quality of the mall.
WHAT IS THE PROBLEM? Neglected_ Abandoned_ Unused _ Dark
WHAT IS THE AIM? Artstic_ Funny_ Interactive Involve the senses
PROCESS
CONSTRUCTION
TYVECK _ CABLE TIES _ LED STRIP _ GLUE _ STEEL WIRE MESH _ HOOKS
MATERIAL _ TYVECK
WHITE ._ TRASPARENT _ FIREPROOF _ LIGHT _ STRENGHT
CONCEPT
REST _ PASSAGE _ FASHIONABLE _ INTERACTIVE
WHAT IS THE STRATEGY? Emphatiticize Empty space_ Draw attention_ Create tempt
Thank you