Azest App - Process Book by Simone Hummel

Bon Appetite, for now anyways If youâ&#x20AC;&#x2122;ve ever enjoyed a melt-in-your-mouth chocolate cake after an equally amazing dinner you know the last thing you want to be put into is a bikini. Food is meant to be publicly indulged and privately a strict diet regime will pay for your sins. How can I be encouraged to enjoy that cake and afterwards expected to remain in good figure? This project explored what gender expectations exist for young womenâ&#x20AC;&#x2122;s eating habits and if there could be a healthy relationship between food and a healthy body image. The end goal was to be able to eat comfortably again. To look at my plate with self control, knowledge, and pleasure.

I’m expected to eat more than most women. I think it’s bullshit. With a full mouth Actually, the majority of the people enjoy talking about food. Their favourite flavours, restaurants, and of course desserts to try. However when you ask about eating and what’s inside most people aren’t as chatty. A strange blurred line between indulging and eating what’s good for you.

I conducted a survey to find shared views surrounding food and eating expectations because it helped guide me to a more relevant solution. If there’s one thing I learned from being a designer is to understand your direct audience so you can create something relevant, useful, and easy to use.

What do you do more of?

Dine In

When you get takeout, what’s the reason why? No time 43%

Take out

33%

17%

Survey Results

Don’t feel like it 30% Being social 20%

Evenly Both

50%

Those surveyed considered themselves not healthy eaters but were unsure what nutrients were needed . Time was a large reason why most grabbed takeout but only felt guilty after overeating or when it was junk food.

Other 6%

February 19, 2014 18 Participants (7 Women, 10 Men, 1 Mix) 19 to 23 years old Students International

Are you aware of your nutritional needs?

How healthy do you eat?

Do you feel guilty eating?

6% No

18%

Yes

35%

Sometimes 33% 44% 17%

Somewhat

47%

28%

Yes when I over eat or when it’s junkfood

62%

11%

Good design makes a product useful. Good design makes a product understandable.

German designer Dieter Ramsâ&#x20AC;&#x2122; Principles 2 and 4 of what makes good design.

Personas A persona is a fictional character created in a user based design approach. It is meant to outline an intended userâ&#x20AC;&#x2122;s purpose, goals, and limitations for a product. By being specific about the characters needs it allows the design to be applied to a more realistic situation. It helps remind the designer that they are assisting not just an audience, but for a group of individual users much like themselves.

Becky Becky is a freshman at Toronto University. She lives in a student house with four other girls. Unlike her house mates, it is her first time living away from home. Taking her undergraduate in Health Sciences, Becky feels overwhelmed with balancing school, work, and social life. She doesn’t like having to buy her meals at school and her busy days make it hard to eat healthy. After her morning coffee, she grabs the cafeteria’s chicken pasta with her side as fruit cup or Caesar salad. Her dinners are mostly a can of vegetables with mashed potatoes or microwaved rice container. Occasionally her house mates make a “family” meal with healthier options and a few desserts. After her waitress shifts three times a week, Becky rewards herself waith the poutine or strawberry cheesecake. She perceives herself to be somewhat healthy and is upset about her slight weight gain since high school.

Name Becky Freeman Age 18 years old Occupation Student, part-time waitress Activity Level Medium-Low Interests Socializing, Biology, Anatomy. Meals Cafeteria pasta, Caesar salad, fruit cup. Cooking Ability Medium-Low. Cravings Chicken Fingers, Caramel Fudge ice-cream. Beverages Morning coffee, tea, juice.

Image board to illustrate Beckyâ&#x20AC;&#x2122;s lifestyle, interests, and goals.

Yana Name Yana Belinski Age 24 years old Occupation Post-Graduate Activity Level Medium Interests Foodie Magazines, Fictional, Travel. Meals Asian take-out, Fried foods, side salads. Cooking Ability Medium. Cravings Sushi, Red wine, Curry. Beverages Morning tea, Evening cocktails.

Yana got her first job as an accounting intern in New York city. Every weekday morning she commutes in from Brooklyn. On the train to work, she’s on her Kobo reading up on the newest restaurants all around the world. Her interest in food comes from her many family vacations around Europe and Asia. She gets a weekly craving for sushi and tends to get takeout too often. Every Saturday morning, Yana and her three friends walk around the local park and talk about their foodie finds. Among her friends Yana eats the healthiest since she considers herself an aficionado on flavourful salads and red wine. Her cravings include cheese and some kind of fish and chips. She doesn’t feel guilty after dinner outings but wishes she could cook with as much flavour as she’s read about.

Stakeholder Needs In preparation for the application, a hierarchy of needs identifies key issues surrounding eating and specific goals to target.

Primary Need

Self Actualization (Confidence, knowledge, self-worth)

Self Control Secondary Needs

Stop cravings Time efficiency Budget savings Nutrients

Tertiary Needs

Money Prep Space Diet Knowledge

Stake holders Women

Improve weight management, Confidence increase, Increase energy levels, Stronger immune system, Decrease chemical toxin build up, Lower pregnancy complications.

Farmer Markets Increase sales for local produce, offer a wider variety and quantity of seasonal fruits/vegetables, create customer loyalty.

Local Restaurants Create customer loyalty for local produce, better flavouring and better ratings.

Grocery Store Lower refrigeration and shipment expenses, waste less fresh produce, lower disposal costs.

Food Magazines Wider social media exposure, increase subscriptions, revenue expansion opportunities.

Government Health Providers Lower medical costs for adults/elders, Prevent perscription dependency, Decrease newborn diseases/surgery, Fitness Companies Weight goals attained in healthy manner, Fitness goals reached in short times, Increased customer satisfaction rates.

Nutritional Providers Weight goals reached in healthier ways, Customer satisfaction rate, Increased nutritional knowledge.

Life Insurance Providers Decrease medical expenses for adults and elderly, Provide longer family coverage.

Health Educators Weight goals reached in healthier ways, Customer satisfaction rate, Increased nutritional knowledge.

Diet Companies Control over appetite, Long term success, higher customer recommendation.

Designers & Programmers Employment opportunites for all stakeholders.

Stakeholder Summary WOMEN Increase Self-Esteem. Improved Body Image.

Weight control. Balanced Meals. Healthy appetite/eating. Nutritional Knowledge. Enjoy eating/cooking.

FOOD Experimentation with food variety. Increase fresh produce use. Appreciation for quality over quantity. Lower produce waste/disposal costs. Grocery Stores Farmer Markets Local Restaurants

ALL

Reach healthy weight. Stronger immune system. Less medication dependency. Decrease pregnancy defects.

Self Control. Eating Regularly. Nutritional Needs. Higher Energy. Healthy Living.

NUTRITIONAL

Revenue/Sales. Customer Satisfaction. Customer Loyalty. Recommendations.

HEALTH Decrease medical expenses for adults and elderly. Decrease Illness/diseases. Provide longer family coverage. Government Health Care Providers Insurance Providers Fitness Companies Nutritionists/Health Educators

Relevance The technological medium was based on what would best serve the users needs. For young women to relearn positive eating habits and perspectives, a portable device was best suited option. Too often eating healthy appears as a laboursome chore that ruins all enjoyment of food.

ready

helpful

personable

Healthy can be as easy as take-out but just in case we have a number of a near-by restaurant too.

Current and knowledgeable to assist you in all areas of food, including the blind spots you didnâ&#x20AC;&#x2122;t know of.

How you eat and what you eat is individual. Choices and preferences are customizable to your needs.

Purpose of Azest Brand Attributes

Core Values

Self Confidence

Positioning

Empower

Encourage

Tablestake Attributes

Knowledge

Enjoyable

Healthy

Logo Breakdown Imagery that contributed to the Azest logo.

Brand Style Guide Font Family This sans-serif font is used because of its legibility and since it is already supported by iPhone, data can be reserved for user-selected articles and preferences.

Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !?@#$%^&*()

Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !?@#$%^&*()

Primary Colour Palette

Secondary Colour Palette

#7FC241 R 127 G 194 B 64

#00B8AB R 0 G 184 B 176

#FFCC17 R 255 G 222 B 23

#FFCC17

Grayscale

#000000

#404041

#585858

#F1F1F2

Site map Version: W11 April 2

Nutrition Nutritional requirements for women.

Appetite Self controlled Eating

Nutrition Breakdown

Bioaccumulation

Body Needs(M/F)

Meats

Energy Use

Vegetables

Awareness

Over Intake

Exercise

Dehydration

Feeling Full

Sweet

Eating Regularly

Salty

Portion Guide

Spicy

Cravings

Sour

Snacking

Meats

Meal Type

Recipes

Info

Filtration of multiple online magazine recipes.

Other

Meals Open App

Benefits of eating local & green

Make Account Name. Gender. Age. City/Country. Email.

Substitutions Markets/Grocery

Be aware of what goes in.

Scroll List

Restaurants

Date

Fruits/Vegetables

Meal Name

Rice/Grain/Alt.

Balanced Intake

Dairy

Primary Ingredients

Fats

Beverage

Sugars

Behaviour

Dine In/Dine Out

Notes Name/Birth/Age/Sex

Account

Diet Preferences Change Password Change Email Notifications

Serving Sizes Time

Featured

Search Ingredient

Protein

Record

Diet Type

Difficulty Level

Recipes Featured

Ethnicity

Eat Slowly Multitasking Sitting Satisfied

^ Checklist Options.

Price

Near By

Type

Filter

Hours

Add Business

Contact Info Reviews/Rating

*Fast Food excluded.

Patterns Data analysis of eating patterns.

Weekly/Monthly Frequent Foods Intake Alternatives Suggestions Optional Reminders

Suggestions to complete nutritional needs, adjust intake, try alternatives. Receive Feedback.

Opening Screen First time users

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11:56 AM

Azest Create an account First Name

For age/gender nutrition guidelines

Surname Sex

Date of Birth

To customize location services

City, Country

or Postal/Zip Code

For account security and authorization

Email I would like to recieve notifications of promotions & sales .

Passowrd Confirm Passowrd I have read and accept the Terms and Conditions outlined her e.

Submit

Welcome to

Azest

Welcome to

Azest

Welcome to Welcome to Welcome to

Azest Azest

Azest

Load screens From the beginning, food is introduced as something to explore and experiment with. As an extension of this idea the loading page will cycle through different food photographs.

Learn Before finding a balance know what’s being weighed. This time it’s about nutrition. Instead of counting inches, manage what’s supposed to be in your body.

Eat With your mind in the right place, you can make informed decisions surrounding food with confidence. Eating can be enjoyable, quick, and guiltless.

mockup

Home Page

11:56 AM

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Azest LEARN

Whatâ&#x20AC;&#x2122;s needed in a balanced die t

Nutrition

Learn Top section introduces nutrition knowledge and understanding of eating.

Appetit e

Pattern s

Substitute

Recor d

Eat Bottom section provides places to eat and healthy substitutions.

Meal s

EAT Hope Youâ&#x20AC;&#x2122;re Hungry!

Nutrition The survey responses revealed the lack of preliminary nutritional knowledge. As the starting point in the learning section, Nutrition provides users with current information for dietary needs and supplements. Each diet is individually

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based so a variety of articles and research will enable users to make informed decisions on thier meals. The emphasis is on the links between nutrition, weight, and overall health because it rebuilds the users perception of food.

12:06 PM

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Nutrition Nutritional Breakdown Perceptions on Eating Your Suggestions

Psychological trigger s of false hunge r

How breakfast aid s

Water Improves Organ Functions

Water improves organ function s

Stages of Digestion in

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WebMD Feature Archiv e By Kathleen M. Zelman, MPH, RD, L Reviewed by Louise Chang, M D

Kaiser Permanente nephrologist Steven Guest, MD, agrees: "Fluid losses occur continuously, from skin evaporation, breathing, urine, and stool, and these losses must be replaced daily for good health," he says. When your water intake does not equal your output, you can become dehydrated. Fluid losses are accentuated in warmer

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Cravings Curb the habit

Feeling Full

"Think of water as a nutrient your body needs that is present in liquids, plain water, and foods. All of these are essential daily to replace the large amounts of water lost each day," says Joan Koelemay, RD, dietitian for the Beverage Institute, an industry group.

WHATâ&#x20AC;&#x2122;S NEW

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Appetite

Eating Regularly

Cravings are pyschological needs triggere d by emotional factors. By chosing alternatives future cravings decrease. Learn more. ..

Portion Guide Cravings

Sweet

Salty

SpicyS

our

Snacking WHATâ&#x20AC;&#x2122;S NEW

5 Foods Worth Eating Five foods that are well worth your buck.

Learn from a Label 5 nutritional sources that should be in your daily intake.

MeatsO

ther

Learn

Recipes Preparation 12:06 PM

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Recipes

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Lemon Chick en Asparagus Stirfry

MEAL TYPE

BreakfastL

RECIPE S

unch

Dinner

unch

Dinner

Snack

Check off the items as you go along for easier preparation.

BROWSE BY

Shrimp Egg Noodle Stir fry

Lemon Chicke n Asparagu s

SUBS TITUTION S

Ingredients

Snack

Featured

Avacado Eg g Breakfast

Recipes

12:06 PM

Meals

BreakfastL

12:06 PM

MAIN INGREDIENT S Skinless Chicken Breast

1 1/2 pounds, cut 1inch cube s

Asparagus

Ethnicit y

1 bunc h

Diet Type

1/2 cu p

Chicken Broth(low-sodium) Water

Serving Sizes

2 tbsp

Difficulty Level FEATURED From Womens Health

LOCAL MARKET S & GROCERY

SPIC ES Garlic Cloves

6 chopped cloves

Ginger 1 tbsp

Grapeseed Oil 1 tbsp

RESTAURANTS

Featured

Eat

Black Pepper to tast e

Lemon Chicken Asparagu s

Steps

Shrimp Peanut Noodle Stirfr y

Peanut Butte r Banana Bage l

Salt

to tast e

Completion

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12:06 PM Recipes

Lemon Chic ken Asparagus Stirfry Ingredients

Steps

PREP + COOK TIME SERVES

3 peopl e

PREPARATION

Less confusion. Completed steps are grayed out to make following a recipe easier.

25 mins

Tap step once complet e

Lightly salt chicken. Set aside. 2

In a small bowl, combine chicken broth and soy sauce. In a second small bowl combine cornstarch and water. Mix well then combine bowls.

Heat large non-stick pan over medium-high heat.

Add 1 tspn of oil and asparagus. Cook until tender-crisp (3-4mins).

Add the garlic and ginger and cook until golden (1 min). Set aside.

Small changes

Long term results

Substitutions

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Meals

RECIPE S

Breakfast

12:06 PM

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Substitution s

Lunch

Dinner

Snack

Butter Substitutions

BUTTER

OVERVIEW Crea m churne d into a solid state. Contai n at leas t 80% milk fat that includes milk proteins , satura ted fats, and choles torol require d for body functions .

Featured Apple Sauc e (Unsweeten ed)

Avacado Eg g Breakfast

Shrimp Egg Noodle Stir fry

Lemon Chicke n Asparagu s

Ex tra Virgin Oliv e Oil

Natura l Gree k Yogurt

SUBS TITUTION S LOCAL MARKET S & GROCERY

Hone y

IMPORT ANCE Satura ted fats provide integri ty to the cell wall, promote th e body â&#x20AC;&#x2122;s use of esse ntia l fatty acids, enhanc e the immune system, protect the liver and cont ribu te to strong bones . The lung s and the kidn eys cann ot work without saturat ed fat.

SUGAR

Agave Nectar

Stevia

SUBS TITUTION S

CHOC OLATE RESTAURANTS

Featured

Apple Sauc e (Unsweeten ed)

Unsweetened Cocoa powder

Caro b

Ex tra Virgin Oliv e Oil

Natura l Gree k Yogurt

Coconu t

Learn

Record The section is not going to count calories. It is not about restricting your diet. Instead it’s awareness of what their about to eat. Overtime your favourite meal can start to taste bland and this section helps adjust the intake and explore new ingredients.

11:56 AM

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Record Today Thursday March 20

Date

Meal type Meal Name

Breakfast Caesar salad

Balanced Intake

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load previous

Tap to selec t

Meal Overview Currently

Weekly

Monthly

Balanced Intake: Low

Protein (Meat/Beans/Etc.)

WHAT’S MISSIN G

Vegetables

PROTEIN

Fruits

Whole Rice/Grains/Alternative

Almond s

Dairy/Alternatives

Eggs

Gree k Yogurt

GR AINS Oils/Fats

Sugars more

Beverage Water

Rice

Pop or Juice

Other

Main Ingredients

OILS more

Virgin Olive Oil

Behaviour

Fish

Avacado

Behaviour

Where? Dine Out Did you make it?

Whol e Grai n Pasta

*Optional

List main ingredients here

This Caesar salad doesn’t mean the healthiest option either.

Oatmea l

Alcohol or Caffeine

Dine In Yes

Speed

fast

Satisfaction

low

Speed of Eating Fast

Eat

Slow

Multitasking

Only Eating

Not Satisfied

Satisfied

Submit

*Eating slower will increase your satisfaction and prolong the time you feel full. Read more here.

Suggested Swaps

Swap out the high sugar concentraitons and chemical processing for natural fruit with water.

Juice

Water

Soda

Smoothie

Fruit

Pattern 11:56 AM

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Patterns Daily

Eating Behaviour March

Monthly

Weekly

Tap to expand result s 18

fast SPEE D

over time

slow SATISF ACTION

Suggestions

Meal satisfaction reveals how it is linked to the eating speed. Based on user results, this encourages slower eating for increased meal satisfaction.

Taking your time to eat not only mean s you’ll notice the flavours more but you’ll be less likely of overeating . Read More

Frequent Foods

Substitutions keeps recipes interesting. It encourages experimentation while learning more about their diet.

Consider Trying

Spaghett i Pasta

Whol e Grai n Pasta

Zucchini Ribbon s

Pasta contains refine d grains that don’t contai n much nutrient s. By switchin g to whol e grai n you’ll get more fibe r and feel full longer . Consider trying roas ted zucchini ribbon s for something new. Read More

Learn

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Meals RECIPE S

BreakfastL

unch

Dinner

Snack

Featured

No time? Hectic lifestyles, long hours and the growth of two-income families have changed the way people eat. No longer do we sit down for traditional meals; rather, meals have become those foods that we grab when we are hungry. When time isnâ&#x20AC;&#x2122;t on your side the app includes near-by restaurants that make eating healthy easy and less stressful.

Avacado Eg g Breakfast

Shrimp Egg Noodle Stir fry

Lemon Chicke n Asparagu s

SUBS TITUTION S LOCAL MARKET S & GROCERY RESTAURANTS

Featured

Amores MAP NEAR BY

Eat

Holy Belly Cafe

12:06 PM

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12:06 PM

Maps

Amores $$ $

34 Ratings

Italian Cuisine

13 Rue Ternaux, 75011 Paris CONTACT

01 48 06 01 53

HOUR S

NEAR BY $$ $

$$$$

$$ $

Change Filter Options

Amores

Tuesday – Saturday 12pm – 3pm, 7pm – 1am

Traditional Italian Cuisine 12 reviews

REVIEW S

Mojita & Bob

Latin American Pub 7 reviews

Nadege L.

8/ 10

Sushi Oishi

Japanese

25 reviews

Bodega Bay Mediterranean

21 reviews

Add Review April 14, 2013

Pleasa nt place, gene rous portions, and really great coffee with good sized desser ts. Benjamin S.

7/10

February 22, 2013

Great ambienc e with friendl y staf f however I found the plates aren’t anything special . 12 more reviews

Where Investors Benefit

Health

Women

Food

Nutrition Nutritional requirements for women.

Balance Self controlled Eating

Donâ&#x20AC;&#x2122;t Fear Food

Bioaccumulation

Body Needs(M/F)

Meats

Energy Use

Vegetables

Awareness

Over Intake

Exercise

Dehydration

Feeling Full

Sweet

Eating Regularly

Salty

Portion Guide

Spicy

Snacking

Sour

Cravings

Meats

Featured

Filtration of multiple online magazine recipes.

Other Recipes Substitutions

Meals Open App

Benefits of eating local & green

Make Account Name. Sex. Age. City/Country. Email.

Markets/Grocery

Be aware of what goes in.

Account

Maps

Date

Fruits/Vegetables

Meal Name

Rice/Grain/Alt.

Balanced Intake

Dairy

Primary Ingredients

Fats

Beverage

Sugars

Behaviour

Dine In/Dine Out

Notes

Eat Slowly

Diet Preferences Change Password

Sitemap Version: W10 April 2

Change Email Notifications

Time Serving Sizes

Scroll List

Restaurants

Name/Birth/Age/Sex

Ethnicity

Search Ingredient

Protein

Record

Special Diets

Recipes

Multitasking Sitting Satisfied

^ Checklist Options.

Price

Near By

Type

Filter

Hours

Add Business

Contact Info Reviews/Rating

*Fast Food excluded.

Patterns Data analysis of eating patterns.

Weekly/Monthly Frequent Foods Intake Alternatives Suggestions Optional Reminders

Suggestions to complete nutritional needs, adjust intake, try alternatives. Receive Feedback.

Validity: User Testing Research

Results Two design layouts were tested and the ratings showed they were equally liked. Fortunately, the comment section described there was a clear difference and preference for one layout over the other.

Mock Up 1 Option 2 Home page Record Meal

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Record Date 11:57 AM

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TODAY March 20

Meal type

Breakfast

Balanced Intake

LEARN Whatâ&#x20AC;&#x2122;s needed in a balanced diet

Protein (Meat/Beans/Etc.) Vegetables

Nutrition

Fruits

Whole Rice/Grains/Alt Appetite

Patterns

Substitute

Record

Dairy/Alternative Fats

Meals

Sugars

Main Ingredients List main ingredients here

EAT Hope youâ&#x20AC;&#x2122;re hungry!

Behaviour Dine Out

Dine In

Speed of Eating Fast

Slow

Multitasking

Only Eating

Not Satisfied

Satisfied

Submit

Name

Value Weak 1 - Strong 5

Comment

User Testing Forms

Mock Up 2 Option 2 Home page Record Meal

11:56 AM

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Record

Today Thursday March 20 11:57 AM

AT&T

Azest LEARN

EAT

Meal type

Breakfast

Balanced Intake

Select all that apply

Protein (Meat/Beans/Etc.) Vegetables

Fruits

Whole Rice/Grains/Alt Nutrition

Meals

Dairy/Alternative Fats

Appetite

Substitution

Sugars

Main Ingredients List main ingredients here

Patterns

Record

Behavior Dine In

Dine Out

Speed of Eating Fast

Slow

Multitasking

Only Eating

Not Satisfied

Satisfied

Submit

Name

Value Weak 1 - Strong 5

Comment

User Testing Forms

Developer: App Wire frames

Open Screen

Home Page

Create Account Greeting Here

Logo

Name

Balance

Date of Birth

Appetite

Sex

Info about app Log In Password

Create Account

Drop Down Menus

City, Country

Meals

Record

Balance

Record

Appetite

Meals

Email Password Confirm Password

Cravings

Recipes

Create Account Account Info

Account Info

Meals & Recipes back

Meals

back

Recipes Meal Type

back

Meal Name

Ingredients

Steps

Recipes

Browse by: Substitutions

Ethnicity

Market/Grocery Store

Diet Type

Restuarants

Serving Size

Map All

*All Fast Food chains have been excluded.

Info

Main Ingredients Food Item A

Difficulty Level

*All Fast Food chains have been excluded. Featured

Food Item B Food Item C Food Item D Spices/Garnish Food Item E Food Item F

*Checklist. Tap when complete for check mark.

Appetite

back

Appetite

back

Cravings

Information

back

Sweet Cravings

Information

Feeling Full Eating Regularly

Sweet

Portion Guide

Salty

Snacking

Spicy

Cravings

Sour