Fujifilm – Join the revolution!

join the revolution!

Photography is evolving‌ Discover how you can be part of this exciting new era Plus!

The compact system advantage 12 reasons why the X-T1 is so special Picking the right X-Series camera Exploring the XF lens range In Association with

Join The Revolution

Welcome to the revolution The size and shape of system cameras is changing‌ Get ready to see the world through new eyes with Fujifilm’s ground-breaking new cameras

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he face of serious photography is changing. For over 60 years, enthusiast photographers have relied on SLR cameras to get high-quality images. But now there is a new breed of interchangeable-lens camera in town. Just like the single-lens reflex, the compact system camera (CSC) can be fitted with different lenses and accessories, so that it can be customised to suit any subject.

Because the CSC has been built from the ground up for digital imaging, it has some serious advantages over the descendant of the traditional SLR in terms of handling and features. It is smaller and lighter for starters, but it also brings with it many exciting new ways of producing professional-quality images.

Not surprisingly, more and more digital photographers are now discovering the CSC

Size matters A CSC, such as the pro-spec Fujifilm X-T1, is just the fraction of the size typical SLR (as shown by the green outline in the image above).

advantage. Fujifilm has been at the forefront of this revolution, with a range of cameras and lenses that offer a solution for every type of photographer, from the new hobbyist right up to the working professional. So let’s look at the Fujifilm X-Series in more detail…

Contents

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The x factor

12 revolutionary features

We look at the advantages of a CSC and take a tour around Fujifilm’s X-T1

Fujifilm’s compact system cameras are packed full of innovative features that provide serious photographers with new ways of working

10-11 6 creative extras

12-13 Optics & accessories

14-15 Meet the family

Six ways in which the Fujifilm X-T1 can help you improve your photography

With 20 lenses to choose from, every photo opportunity is covered

Which X-Series camera is right for you? We take you through the options 3

Join The Revolution

The X factor CSCs come in all sorts to suit different photographers.

There’s a Fujifilm X-Series model to suit every budget, but the latest addition to the range is the beautiful X-T1…

Watch The video See our fast-paced overview of the Fujifilm X-T1 at www.bit.ly/fuji-xseries

2.36-milliondot electronic viewfinder The X-T1’s large electronic viewfinder gives you a bigger view of the scene than most SLRs. It provides the clarity of an optical viewfinder with an ultra-fast refresh speed, and a record-beating 0.005-sec lag. A key advantage of this EVF is that it can be set up for precision eye-level manual focusing – a feature that SLR users lost 25 years ago with the introduction of autofocus.

Size & weight The X-T1 is significantly lighter and smaller than similarly specified SLRs. The reduction in size means that you will be more likely to take the camera out with you – so you miss fewer picture opportunities.

And you can travel overseas with all your camera kit without the need to increase your luggage allowance!

Image quality The X-T1 has a large APS-C-sized sensor, the same size found in most popular SLRs. Measuring 23.6 x 15.6mm, it is 66 per cent larger than the sensor in Micro Four Thirds CSCs. A unique pixel array design means that images are sharper than most SLRs straight out of camera.

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Style Fujifilm CSCs come in a variety of different body styles – but all use a sophisticated and serious retro look. The X-T1 is purposefully engineered to look and feel like a traditional SLR, so seasoned photographers will immediately feel at home with its handling and controls.

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High speed focus The X-T1 doesn’t just have a revolutionary solution for manual focusing – it has an innovative autofocus system too. Its Intelligent Hybrid AF means you have contrast AF for accurate low-light focusing, but a high-speed on-sensor solution for action. This baby can track the action, even at eight frames per second.

What exactly is a CSC? Just like an single-lens reflex (SLR) camera, a compact system camera (CSC), allows you to switch lenses via a bayonet mount.

CSCs are also known as mirrorless cameras, because the viewfinder does not use the swinging mirror arrangement that is at the heart of an SLR. An eye-level viewfinder is provided on models such as the Fujifilm X-T1 through a miniature LCD screen, which gives a live-view video image that exactly matches that seen by the lens and the sensor.

With no need for the mirror to be raised between each exposure, the continuous shooting speed of a CSC tends to be much higher than a comparable SLR.

Lenses A system camera stands and falls by how many options its system can actually give you – and by the number of lenses available in particular. There are already over 20 lenses from Fuji, Zeiss and Leica that will fit the X-Series CSCs – from ultra-wide zooms to fast-aperture primes.

Mechanical controls Even in a digital age, serious photographers still want direct, physical controls over key features, such as aperture, shutter speed and ISO. The X-T1 offers precision-milled aluminium dials for all of these and more, for intuitive creative control.

solid construction Looking good is one thing, but a great camera is designed to stand the test of time. The X-T1 chassis is made of a sturdy die-cast magnesium alloy, and is dust- and water-protected. There is even a waterresistant zoom lens to go with it.

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REVOLUTIONARY FEATURES

Fujifilm’s compact system cameras have some great new features that help you take better photographs in a wider range of conditions than ever before

1 Tilting rear screen

Although many of Fujifilm’s CSCs and compact cameras have a viewfinder, sometimes it’s really helpful to be able to compose images on the rear screen. And when you’re shooting from very high or low angles, it’s a huge bonus if the screen can be tilted up or down to make it easier to see (right). This isn’t just useful for composition, because once the shot is set up, you can check the camera settings on-screen and make adjustments as necessary.

switching for eye‑level viewfinder 2 Auto

There are times when it just seems more natural to shoot while looking through a viewfinder, and it’s helpful to have a sensor that can detect when the camera is held to your eye to automatically activate the finder for a seamless transition. As soon as you drop the camera back down again, the screen leaps into life.

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eyelevel viewfinder 3 Dual-display The X-T1’s large electronic viewfinder has the clarity of an optical pentaprism, but has distinct advantages when it comes to manual focusing.

Electronic viewfinders are useful because they show the scene as it will be captured. You see the impact of any exposure, white balance or colour settings that you’ve selected.

It’s a significant advantage in tricky lighting conditions.

Thanks to its huge size, the X-T1’s electronic viewfinder has another trick up its sleeve: it can show a magnified section of the scene alongside the full scene, so you can focus manually with confidence and compose the image accurately.

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4 Geotagging

The ability to geotag images as you capture them is especially useful to landscape photographers, who want to record their shooting locations, but in-camera systems often deplete the battery quickly. However, the X-T1 cleverly uses a smartphone’s GPS via the free Fujifilm Camera Remote app to tag images.

your shots instantly on Facebook 5 Share

Having Wi-Fi connectivity in a camera is great when you’ve got an image you can’t wait to share. All you need to do is activate the Wi-Fi system with a press of a button and connect your smartphone via the Camera Remote app. From here you just select Receive (to select the images on the camera) or Browse Camera (to choose them on the phone) in the app and download the images that you want. Once the shot is on your phone, you can share it however you like, via email or on your favourite social media site. It’ll be just as if you’d taken the shot with the phone – but it’ll be much better quality.

an app for wireless control 6 Use

One of the biggest benefits of having Wi-Fi connectivity is that it enables you to control your camera remotely via Fujifilm’s Camera Remote app.

It’s perfect for shooting timid wildlife or taking self-portraits, because you can see the scene on your phone screen and you’ve got full control over exposure and other key settings. What’s more, you can set the focus point with a tap of your finger on the screen before tripping the shutter. It’s also a great way of getting shake-free images when light levels drop.

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topplate controls 7 Precision

Having dials to control shutter speed, sensitivity and exposure compensation means that you can see the exposure settings at a glance, and adjustments can be made quickly and easily. The shutter speed and sensitivity dials also both have ‘A’ for automatic settings – and there’s no need to worry about them being knocked away from this on the X-T1, because there’s a lock button.

9 Ready for all weathers

8 Aperture ring

A lens aperture ring gives you an intuitive way of working. Just rotate one way to open up and isolate a subject from its background, or turn it the other way to close the aperture down and increase the depth of field. Like the shutter speed dial, there’s also an ‘A’ for automatic setting. If only the aperture ring or the shutter speed dial is set to ‘A’, you’re in Shutter or Aperture Priority mode respectively, but if both dials are set to ‘A’ the camera is in Program mode. And of course you can set both to specific settings to take full manual control.

There’s nothing worse than enjoying a spot of landscape photography but having to abandon it due to a few drops of rain. However, if you partner a weatherproof camera like the X-T1 with a Fujinon WR weatherproof lens (there’s one out already, and two more on the way), there’s no need to stop shooting. Its 80 weatherproof seals also keep your camera’s delicate interior safe if you shoot in a dusty environment or on a beach.

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and function settings 11 Customisation

10 X-Trans sensor

Most camera sensors have a Bayer pattern of red, green, green and blue receptors (RGGB) arranged in a uniform 2x2 grid, but the X-Trans CMOS and X-Trans CMOS II sensors use a 6x6 filter array pattern. The coloured filters are arranged in a random pattern within each block of 36 photoreceptors, which breaks up the fine grid structure that can cause the interference problems known as moiré patterning.

Most manufacturers deal with moiré patterning by placing an anti-aliasing or low-pass filter over the sensor, which softens the image very slightly. However, this is unnecessary with X-Trans CMOS sensors, so the cameras are able to produce sharper images with more detail.

After you’ve been using a camera for a while, you start to get to grips with its features and develop your own way of working. Now you need the ability to customise the camera so that the controls respond as you want them to; for example, using back-button focusing or a quick route to the closer focusing (macro) setting. There are six different buttons on the X-T1 that can be reconfigured to perform a particular function of your own choosing.

You can also tailor the colours to your preferences using the Film Simulation modes and saturation controls, or tweak highlight and shadow tone so that images look just as you want them to.

12 ISO range and low-light performance A native sensitivity setting of ISO 200-6,400 and expansion settings taking this to ISO 100-25,600, along with excellent noise control, offer the scope for shooting in a wide range of lighting conditions, including very low light. You can confidently set the camera to adjust the sensitivity automatically while you take care of aperture and shutter speed (although the camera can deal with those as well if you wish). Even better, you can set maximum and minimum sensitivity values along with a minimum shutter speed for the camera to use in Auto Sensitivity mode.

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WAYS TO GET MORE CREATIVE

The X-Series cameras are crammed full of little extras that will give your pictures an edge. Here are half a dozen of our favourites found on the X-T1

frames per second 1 Eight with predictive focusing

At last, the X-T1 gives you a CSC that’s at home shooting action as it is portraits or landscapes. With an 8-frames-per-second motordrive setting, it won’t miss a moment – and its continuous AF system will accurately predict where your subject will move, for accurate focusing in each successive shot.

photography 2 Time-lapse

The built-in intervalometer lets you to capture a slow-changing scene in a succession of shots. Whether you want to take a shot every second, or once a day, the X-T1 will keep patiently taking up to 999 shots.

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Have some fun with filter effects

There are eight different Advanced Filters to choose from on the X-T1.

Recreate a toytown tilt-shift look with the Miniature option, or get a soft-focus glow in your images without the need to get out the Vaseline. Our favourite is the Partial Colour effect, where you turn every hue in a picture, except the one you choose, to black and white for a perfect hand-coloured effect.

Make greens stand out in the street by using the X-T1’s Partial Colour Advance Filter.

Speed up the growing cycle by using the X-T1’s intervalometer function to shoot a time-lapse sequence.

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Watch The video

Miss the glorious greens of Velvia film? Let your X-T1 simulate the look for you.

See our hands-on guide to the XT-1’s special effects at www.bit.ly/fuji-xseries

the look of Velvia and Provia 4 Recreate

Why tweak colours and contrast on the computer, when you can do it in‑camera? Fujifilm’s Film Simulation option enables you to recreate the look of some of its most famous pro films, such as Velvia, Provia and Astia. There are some great black-and-white options too.

Use the bracketing option for three effects each time you fire the shutter.

5 Stitch up!

Capture a wide view in a letterbox-shaped frame using the Motion Panorama mode (below).

You pan the camera across the frame, and the X-T1 will stitch the images together for you automatically.

Precise manual focusing is a particular need when using primes whise open to maximise bokeh.

6 Precision focusing

The X-T1’s Dual Mode viewfinder option makes manual focusing a cinch. You get two views of the scene: one shows the whole shot, the other a blow-up of the centre. Using either the split-image or focus-peaking options in this enlarged Focus Assist view, you can be absolutely certain that the part of the scene you want to be in focus is indeed sharp as a tack.

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OPTICS & ACCESSORIES The camera is just the starting point. There is a host of high-quality lenses available for Fujifilm X-Series CSCs – and more on the way – so you can photograph everything from macro subjects to distant sport and wildlife

2014 available now

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Spring

Summer

XF90mm F2 R • Du

Fujinon Single Focal Length Lenses

XF60mm F2.4 R Macro (35mm equivalent: 91mm) • A specialist macro lens that’s great for small details XF56mm F1.2 R (85mm) • An ideal portrait optic that gives beautiful backgound blur XF35mm F1.4 R (53mm) • A standard prime XF27mm F2.8 (41mm) • A low-profile pancake lens – great for when you want to travel light XF23mm F1.4 R (35mm) • A good street photo optic XF18mm F2 R (27mm) • A small, fast wide-angle

XF16mm F1.4 XF14mm F2.8 R (21mm) • Ultra-wide – ideal for landscapes and architecture

XF50-140mm F2.8 R LM OIS WR • A wide-aperture telephoto, ideal fo

Fujinon Zoom Lenses

XF16-55mm F2.8 R WR • A XF10-24mm F4 R OIS (15-36mm) • A versatile wide-angle zoom

Super Telephoto Zoom • Perfect for wildlife and sp XF55-200mm F3.5-4.8 R LM OIS (84-305mm) • Great for picking out distant details XF18-55mm F2.8 R LM OIS (27-84mm) • A versatile zoom with an aperture ring XF18-135mm F3.5-5.6 R LM OIS WR (27-206mm) • Fujifilm’s first weatherproof lens XC50-230mm F4.5-6.7 OIS (76-350mm) • Good for sports and wildlife XC16-50mm F3.5-5.6 OIS (24-76mm) • A compact versatile zoom

Zeiss Touit Lenses

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Touit 2.8/50M (75mm) • A top-quality portrait lens Touit 1.8/32 (48mm) • A super-fast prime Touit 2.8/12 (18mm) • A high-quality landscape optic

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here are currently 18 lenses for Fujifilm’s CSCs – and as this roadmap shows, there are more on the way, to make the range even more versatile. While XF lenses are Fujifilm’s premium range, XC lenses are designed to be lighter and more compact. Lenses marked ‘R’ have an aperture ring.

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popular optics

Add a flash There are three external flashguns specifically designed for Fujifilm compact system and compact cameras: the EF-X20, EF-20 and EF-42.

The smallest has a guide number of 20m, while the most powerful has a guide number of 42m and a tiltable, rotating head for bouncing light.

CLOSE-UP

XF60mm F2.4 R Macro

At its minimum working distance of 26.7cm, this lens delivers a maximum magnification of 0.5x, making it ideal for photographing small subjects and tiny details. With an effective focal length of 91mm, it’s also a good option for portraits.

bokeh

4 R • Due for launch Summer 2015

or weddings, sports & more. Out soon!

A new weatherproof lens on the way

XF56mm F1.2 R

With an effective focal length of 85mm on a Fujifilm CSC, this lens is perfect for flattering portraits.

The wide maximum aperture means you can blur distracting backgrounds beautifully, with smooth bokeh.

Get a grip Adding a vertical battery grip (VG-XT1) to the X-T1 improves handling with the addition of a second shutter release, twin command dials, an AE-L button, an AF-L button and a Focus Assist button, so switching between horizontal and upright shots is seamless. There are also simple ergonomic grips for other X-Series models.

sport and wildlife

ports – coming late 2015

super telephoto

Due by the end of 2015, this lens (specification to be confirmed) is designed to complement the X-T1 and X-E2’s superior autofocusing.

It promises to provide an optic that will get you really close to sport and wildlife subjects.

weatherproof

XF18-135mm F3.5-4.8 R LM OIS WR Add a Leica lens If you’ve got a stash of Leica M lenses, the Fujifilm M Mount Adapter will allow you to mount many of them on an X-series CSC, at the fraction of the cost of a Leica digital camera.

This water-resistant zoom has an effective focal length of 27-84mm and is the ideal companion to the weatherproofed X-T1. It will be joined by the XF16-55mm F2.8 R WR early in 2015.

Screw-in optics Make your X100 or X100S more versatile with a 0.8x wide-angle or 1.4x telephoto adaptor, to convert the fixed focal length from the equivalent of 35mm to 28mm or 50mm.

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MEET THE FAMILY Fujifilm’s X-Series has cameras to suit all levels of experience and shooting requirements – from pocketable compact cameras with fixed zoom lenses through to pro models with advanced features and interchangeable lenses X-Series interchangeable-lens cameras Sensor

X-Pro1 X-a1

Classic Flagship model offering superb build quality, combined with discreet design. Classic interface and advanced handling.

16.3MP X-Trans CMOS

Secondgeneration hybrid

Yes

No

No

X-t1

Purist Evolved D-SLR style handling and weatherresistant body.

High-speed performance and excellent mobility.

16.3MP X-Trans CMOS II

‘Real time’ 2,360k-dot OLED

Yes

Yes

No

X-Xe2

Enthusiast Classic analogue interface combined with a hi-res EVF. Advanced capabilities and light, portable design.

16.3MP X-Trans CMOS II

Highresolution 2,360k-dot OLED

Yes

No

No

X-e1

Enthusiast Classic analogue interface combined with a hi-res EVF. Advanced capabilities and light, portable design.

16.3MP X-Trans CMOS

Highresolution 2,360k-dot OLED

Yes

No

No

X-m1

Eyelevel Shutter Sensitivity Mode dial viewfinder speed dial dial

Description

Ultra-compact Advanced system camera that you can grow into and is a great first step into creative, high quality photography.

16.3MP X-Trans CMOS

None

No

No

Yes

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Choose your own skin Signature Skins allow you to customise your camera with a texture or colour to suit your See and order the full range of Signature mood. Up to 12 designs are available for the Skins at http://shop.fujifilm.co.uk/ accessories/x-signature-skins X-Pro1, X-E2, X-E1, X100S, X100, X20 and X10.

X-Series PREMIUM COMPACTS

3.0-inch, 1,040k-dot

Yes

2.8-inch, 460k-dot

No

3.0-inch, 920k-dot

Yes

129 x 89.8 x 46.7mm

No

129 x 74.9 x 37.2mm

No

129 x 74.9 x 38.3mm

Yes

116.9 x 66.5 x 39mm

at a glance

400g

390g

300g

300g

280g

X100T

Yes

No

139.5 x 81.8 x 42.5mm

weight

APS-C 16MP X-Trans CMOS II 35mm (equiv) f/2 Aperture ring & shutter speed dial, 3-inch 920k-dot LCD, EVF & OVF

X100S

3.0-inch, 1,040k-dot

DIMENSIONS

APS-C 16.3MP X-Trans CMOS II 35mm (equiv) f/2, Aperture ring & shutter speed dial, 2.8-inch 460k-dot LCD, EVF & OVF

X30

Yes

3.0-inch, 1,230k-dot RGBW

Tiltable screen

12MP 2/3-inch X-Trans CMOS II 28-112mm (equiv) f/2.0-2.8 3-inch 920k-dot tiltable LCD & EVF PASM mode dial

XQ1

Yes

Screen

12MP 2/3-inch X-Trans CMOS II 25-100mm (equiv) f/1.8-4.9 3-inch 920k-dot LCD PASM mode dial

XF1

Exposure compensation dial

12MP 2/3-inch EXR CMOS 25-100mm (equiv) f/1.8-4.9 3-inch 460k-dot LCD PASM mode dial

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Join the revolution‌ Find out more about Fujifilm’s X-Series cameras, lenses and accessories at www.fujifilm.eu/uk

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