BYPÅNY DESIGNMETODER & VISUALISERING 23. AUGUST 2011
ROGER MARTIN The ability to face constructively the tension of opposing ideas and, instead of choosing one at the expence of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.
visualize understand
realize implement
interpret
observe
evaluate refine
AT STILLE DE RETTE SPØRGSMÅL – Er du en bilfabrikant eller en mobilitetsudbyder? – Skal I bruge en ny laptop eller skal I have styrket jeres kundeloyalitet? – Skal I have mere lys på perronen eller skal I have øget passagersikkerheden? – hjælper med at finde de rette svar
WHY?
WHAT? visualize
understand
HOW?
realize implement
interpret
observe
evaluate refine
SIMPLICITY
QUALITY EFFICIENCY
SUSTAINABILITY
FLEXIBILITY
EKSEMPLER OG DISKUSSION A. Helhed B. Enkeltdele 1. 2. 3. 4.
Forståelse Dialog Undersøgelse Kommunikation
MINDMAPPING d School
CUSTOMER JOURNEY Radar Station
GROUP SKETCHING Design Council
PARKERING KØBENHAVN Move
HERLEV SYGEHUS Bornebusch, Br端el & Selchau
GREEN SPACE b14, Christina Halstrøm, Sandra Jouatte
CITY INTERCOM Anne Haaning, Morten Emil Engel, I.M. Larsen
MEKANO CITY Mia Scheel, Typografisk Afd., Ronald Jensen
THE PARALLEL CITY Ja-Ja Arch., Battin, USUS, Sabine Kjærulff
WHY?
WHAT? visualize
understand
HOW?
realize implement
interpret
observe
evaluate refine
TIM BROWN I FORKORTNING 1. Begynd med begyndelsen 2. Fokusér på de menneskelige behov 3. Afprøv dine idéer 4. Arbejd transdisciplinært* 5. Tænk systemisk – ikke systematisk
WHY?
WHAT?
HOW?