7 minute read
Dr. Tasha Dickerson
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Dr. Tasha Dickerson LEADING WOMEN TO THE LIGHT
Dr. Tasha Dickerson, Founder of EVIN SKINCARE Rx, has served her community as a Family Physician for over 15 years. She received her biology/ pre-med degree from James Madison University. She then attended Virginia Commonwealth University and received her first degree in Clinical Laboratory Sciences and then her Medical Degree. She has been a member of several medical societies and she is a recent member of the International Peptide Society. She enjoys giving back and volunteering. She also enjoys helping women of all ages feel better on the inside as well as the outside and that is how EVIN SKINCARE Rx was created.
EVIN SKINCARE Rx wants you to allow your inner beauty to shine through. The glow of healthy skin will allow you to put your best face forward. Our products are made with organic ingredients along with additional clinically proven ingredients. Together this combination provides exfoliation, hydration, skin brightening and wrinkle reduction. You will truly experience a more even skin tone with daily use. All products are paraben-free, sulfate-free, vegan and cruelty free. We were extremely excited to see an African American Doctor take a dive into skin care. Evin Skincare introduces a way to bring out the beauty of the black skin tone. As well as other types of skin tone.
With so many skincare products on the market, what inspired EVIN SKINCARE Rx and its uniqueness?
were overwhelmed with skin care choices and weren’t choosing any skin care products at all. They did not have a routine but had skin concerns such as dark under eye circles, fine lines, and hyperpigmentation. They also had the need for a good facial cleanser. I wanted to make it easy for most looking for a simple regimen to address those needs and EVIN SKINCARE Rx was created.
What products are included in your skincare line?
Our product line includes the following: • The Trio is made up of the essentials needed in a skincare regimen. That includes a facial cleanser, a moisturizing eye serum and a moisturizing facial serum. • Wash Away The Day Facial Gel-is a gentle cleanser for most skin types. Our beauties see a difference in their skin quickly. • Eye Uplift Eye Serum-is a moisturizing serum that helps reduce fine lines, puffiness and under eye dark circles. • Be The Light Facial Serum-is also a moisturizing serum and contains ingredients that decreases fine lines, stimulates collagen production, and helps with hyperpigmentation.
What is your bestselling product?
The Trio by far. Our beauties comment that they enjoy and see the best benefits when the products are used together day and/or night.
What separates you from your competition?
We try to keep your routine simple but effective with clinically proven ingredients. We would like to start a minimalist movement because sometimes less is more when it comes to skin care. We can be our own worst enemy by overloading our skin with too many harsh ingredients.
In your opinion, what makes you the next trailblazer in the skincare world?
I enjoy taking care of my patients and take time to establish a relationship. With that comes trust in multiple ways and on various levels. I get asked my opinion on decisions such as do you think I should have surgery to what skincare products I would recommend. With that, I realized that some women What makes me a Trailblazer, that’s a good question. I would like to become your skincare beastie helping you to navigate the skincare world with more ease. We will continue to bring you quality products that take care of your skin.
I’m sure you have women approach you all the time
with how your services were life changing for them. How does it feel to know that you have a hand in creating positive mental health, body image and self-esteem for so many women?
This is part of the inspiration for starting EVIN. I want to remind people that it is not selfish or only a luxury for a few to take care of themselves. It is important to take care of your skin, which is your largest organ. Skin care is self-care as well as healthcare. We have even selected our product names to inspire you with each use. Our mantra is… “I get up, WASH AWAY THE DAY and BE THE LIGHT because EYE UPLIFT!” My goal daily is to let my light shine and if that helps or lifts at least one soul I feel blessed. We all have the power to be the light.
What is the most rewarding aspect of being an entrepreneur?
In my day-to-day world of practicing medicine, I operate in a very masculine environment. With EVIN I allow my feminine energy to lead me to operate in a more creative and intuitive manner. We are in a remarkably interesting time of opportunity. There are opportunities to create and build like never before, especially for female entrepreneurs.
What are your three top habits you feel contributes to your success?
damage due to free radicals. Vitamin C also helps to boost collagen production. Healthy fats like omega-3 are natural moisturizers and are anti-inflammatory. Finally, zinc supports oil production and repairs skin damage. These vitamins and nutrients represent a small sample of what is needed to keep our skin healthy, happy, and glowing.
As a minority entrepreneur, let’s talk more about legacy and building wealth. What is wealth to you?
Wealth to me is multifaceted. It is composed of having the financial means to live the life you choose to live. It also allows you the time to enjoy the life you want to create. Finally, having good health, being present and feeling your best is wealthy.
Interesting points. Many people contribute wealth to money and that’s not always the case. Tell us more about your legacy. What do you want your legacy to be and why?
For my children and family, I hope to be a role model of service. I hope to leave a legacy of service to others behind. I serve daily to help lead my community to a healthier lifestyle and better health.
What is next for EVIN SKINCARE Rx?
My three top habits, I can say for myself, that has contributed to my success thus far would have to be Prayer, Persistence and Consistency.
At what age should one begin a good skincare routine and why?
You can start as early as the tween-teen years with sunscreen, a gentle cleanser and moisturizer only. As hormonal changes occur, an anti-acne regimen may need to be added. For anti-aging concerns it is important to start in your late 20’s to early 30’s. The earlier the better as signs of aging can start around this time.
That is good advice. Oftentimes, women wait until their later years to adopt a healthy routine, let alone pay attention and give their skincare that attention it deserves. Tell us what role does diet play in healthy skin and why?
Our genetics plays a role in our aging process. Diet is no doubt second. What we consume daily such as water for hydration, to eating nutrient dense foods, to also avoiding the habits that can accelerate aging, it is all important. It is important to consume foods that contain selenium and vitamin C and E, which are antioxidants to help repair skin We have always been focused on taking care of the inside as well as the outside. We plan to continue that focus.
Tell us about the life of an African American Physician.
As an African American physician, I have chosen to practice medicine in our community. The practice has a long-standing history of providing care to our community for over 100 years. There are still disparities in healthcare and mistrust still exist, but I do my part to bridge the gap. One way to improve the relationship between African American patients and the healthcare system is to increase the amount of physicians that look like them. Currently African American physicians make up only about 5% of practicing physicians. Our communities are also still dealing with food disparity, crime, poverty, and school conditions that exacerbate poor health. This needs to change because when one community suffers, we all suffer.
If you desire our service, please contact us at: evinskincarerx.com and on Instagram @evinskincarerx.