91 SPRING
2021
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91 SPRING
2021
5
23
36
11
27
41
16
28
46
20
30
WASTE WARRIORS
THE POWER OF NOSTALGIA
KITCHEN CONVERSATION: JAMALA WILDLIFE LODGE
ALLERGENS IN PLAIN ENGLISH
DO I REALLY NEED TO COST?
ON TREND
KITCHEN CONVERSATION: THE BRADFORD HOTEL
DEALING WITH SOCIAL MEDIA ABUSE & NEGATIVE REVIEWS
CUTTING THROUGH THE CLUTTER
WHY EATING AL FRESCO COULD BE THE WAY OF THE FUTURE
RECIPE IDEAS
3
E T S A W
WARRIORS author
KAY CAFARELL A
Food for Thought Culinary Team
Food waste is a major problem in Australia, just like all
The impact of food waste also includes the energy, fuel
over the world. On average we waste 7.3 million tonnes
and water used to grow food that may not be used. “25%
per year, which equates to a net loss of approximately
of water used in agriculture is used to grow food that is
$20b to Australia's economy.
ultimately wasted – throwing away one burger wastes the
Food waste is not just the scraps, fruit cores, vegetable
same amount of water as a 90 minute shower,”
peels and seeds. It happens across the whole food chain
Department of Agriculture, Water and the Environment.
including:
Research states around 5% of all food in the restaurant
•
food that never leaves the farm
business is binned because of spoilage. An incredible
•
food that is lost during transport
65% of all hospitality food waste is lost during preparation.
•
processing and manufacturing
Smart businesses reduce food waste to cut costs, build
•
food that is wasted from hospitality and retail sectors
new revenue streams and gain increased brand loyalty.
•
within the household.
Sustainability is good for your business.
cont’d
5
cont’d
Starting Weight 2kg
So let’s look at why buying canned or frozen products is beneficial
avocado oil and the remaining organic waste is sold to a biofuel
to your business and champions the waste warrior cause.
company and ends up as fertiliser.
The yield and cost comparison chart below shows the time, yield
For Edgell’s other vegetables, the waste removed during
and cost involved in purchasing fresh vegetables and preparing
processing is sold as animal food ensuring none of it goes in the
them yourself on site. The additional cost, not included here, is the
bin or ends up as landfill. For their potato factory in Tasmania this
disposal of all that waste.
typically ends up being approximately 40,000 tonnes per annum Required Amount for Time to 2kg Yield Process
Starting Weight
Wastage
Yield
Loss
Carrot Rings
2kg
392g
1.608kg
19.6%
2.392kg
Brussels Sprouts
2kg
323g
1.677kg
16.15%
Whole Green Beans
2kg
299g
1.701kg
Cauliflower
2kg
867g
Corn
2kg
1.360kg
Product
6
Wastage 1.36kg
Product Cost
Labour Cost
Total Cost
Edgell Cost
13 min
$4.78
$4.98
$9.76
$6.57
2.323kg
5 min
$27.87
$1.91
$29.78
$13.63
17.57%
2.299kg
20 min
$16.09
$7.66
$23.75
$7.66
1.133kg
43%
2.867kg
2 min
$10.75
$0.76
$11.51
$9.34
640g
68%
6.22kg
22 min
$28.02
$8.43
$36.45
$7.16
Using corn as an example, a starting weight of 6.3kg will yield 2kg
going to animal feed.
of edible corn kernels. That’s 4.3kg of inedible waste: the husks,
Their frozen vegetable facility in Devonport, Tasmania produces
silks and core.
80,000 tonnes of vegetables each year. The farms are located
The yield on raw avocados is roughly 40% or less after pitting,
close to the factory so not only are the vegetables processed
peeling, trimming and the moisture loss during ripening. This
within hours of being harvested but, being Australian grown, the
almost doubles their cost per kilo. By purchasing frozen avocado
carbon footprint is reduced as there is no need for international
you have 100% edible yield, a year-round consistent price,
transportation. The plant waste from vegetable harvesting and
perfectly ripened, ready for use and virtually labour free.
processing at this factory is used to feed local dairy cattle, which
From the factory, the unusable parts of avocados go to making
results in some of Tasmania’s best cheeses.
Yield 680g
One of the advantages of canned produce is the convenience. Chickpeas, for example, take around eight hours to soak from their raw state before they are suitable for being cooked. It then takes a further 40 to 50 minutes to cook them before they’re ready for consumption, as opposed to the canned version, which can be opened in seconds and is ready to use. Did you know the liquid brine from a chickpea can is called
AUSTRALIAN STATS & FACTS [Foodbank] •
bags of food in the bin. •
dishes. Double win – no cost, no wasting egg yolks, perfect for
•
Meringues/pavlova
•
Mayonnaise
•
Macarons
•
Cocktail foam
•
Chocolate mousse
Vegetable brine should not be poured down the sink either. Clear brine from corn, carrot etc. is great to use in stocks, soups or the base for pickling brine. Beetroot juice can be used in smoothies, soups or, as we have on page 30, to cure salmon. So, look out for anywhere you can reduce, reuse, recycle, redirect, repurpose and rescue to help become a waste warrior. There are lots of ways and Simplot can assist you.
Of the 7.3 million tonnes of food that is lost or wasted, 1.2 million is recycled, 2.9 million is recovered, and 3.2 million is sent to landfill.
•
Potatoes and bananas are the most commonly thrown away produce (37,000 tonnes of bananas are
vegans and egg allergies. •
In Australia, 7.3 million tonnes of food is lost or wasted each year.
aquafaba? This is one of the best waste warrior tips. The aquafaba can be used as a substitute for egg whites in many
On average, Australians throw one in five shopping
discarded from farms every year). •
1,460 gigalitres of water is used annually to grow Australian produce that is thrown out.
•
It takes 50 litres of water to produce just one orange.
TOP FIVE MOST WASTED FOODS 1
More than 240 million slices of bread are chucked
2
Around 5.9 million glasses of milk are poured down the
3
We discard 5.8 million potatoes each year.
4
Cheese.
5
Apples.
away every year. sink every year.
7
new Packaging
Commercial Oven
Pan Fry
3 x 1kg per carton
8-10 mins from frozen 6 mins from thawed
15 mins from frozen 10 mins from thawed
Vegetarian
Vegan
Good Source of Protein
Source of Zinc, Iron and B12
No Preservatives
Low in Saturated Fat
LOOKS LIKE MEAT, COOKS LIKE MEAT Available through your local distributor. Visit onehundredpercentnot.com or scan the QR code for more information.
new Packaging
Pan Fry
3 x 1kg per carton
12 mins from frozen 6-8 mins from thawed
Vegetarian
Vegan
Good Source of Protein
Source of Zinc, Iron and B12
No Preservatives
VIC / TAS
Low in Saturated Fat
(03) 9588 3200
NSW / ACT (02) 9741 2800
www.simplot foodservice.com.au
QLD
(07) 3902 7000
SA
(08) 8422 2000
WA
(03) 9588 3711
FREE SAMPLE Scan the QR code to request a free sample. This offer is valid until September 30th, 2021. Samples are available to foodservice and/or hospitality industry professionals in Australia only and are subject to availability. Simplot Foodservice reserves the right to determine the validity of sample requests. Sample will include 500g bag of Edgell Crispy Flats.
simplotfoodservice.com.au
the
Power
of
a a i i g g l l a a t t s s o o N N author
GLENN CARTLEDGE
From reviving classic dishes to undertaking complete retro fit-outs, local venues are finding an enthusiastic audience by tapping into the public’s craving for nostalgia. There is plenty of scientific evidence to explain the
Dr Alex Russell, an expert in taste and smell
potency of nostalgia.
perception, recently told the Good Food website that, because we look back at earlier times with fondness,
Foremost is nostalgia’s ability to improve our mood,
eating a favourite food from our childhood can
with studies showing a direct connection between
generate happiness.
positive recollections and happiness. Furthermore, nostalgia has been shown to provide humans with
“There are strong links between smell, an important
physical and mental comfort, simply through focusing
component of flavour, and the memory and emotion
on good memories.
centres of our brains,” he said, adding that nostalgia can also be a powerful marketing tool.
Our sense of smell is said to be a powerful way to evoke nostalgia.
cont’d
11
cont’d
the
Power of Nostalgia Nostalgia
Design that’s distinctively old school
Food venues dishing up retro flair
One of the strongest drivers for nostalgia happens to be places
Peterborough café 229 On Main takes residence in the
where we have previously spent time, so it makes sense that
auditorium of the town’s Capitol Theatre and makes the most of
hospitality venues would aim to replicate a positive association
its historic setting. Diners are surrounded by a wild collection of
from the past. Plenty of savvy entrepreneurs have been
movie memorabilia including posters, projectors and gumball
converting old delis, milk bars and corner shops, for example,
machines.
into modern eateries with retro twists. Chairs are covered in plush red velvet seemingly taken from the In announcing the Eat Drink Design Awards for 2020, jury chair
stage curtain, while a jukebox in the corner plays favourite
Cassie Hansen noted the movement towards nostalgia in venue
old-time tunes. There is even a 1950s Ford Prefect complete with
design, saying:
South Australian plates parked inside the establishment!
“Perhaps it is no coincidence that in a time of such upheaval we
The menu is wonderfully old school, featuring the likes of chips
have seen designers create spaces that provide familiarity in
and gravy, bacon and egg rolls, milk bar burgers and Dagwood
their appearance and comfort in their feel. Many designers
dogs, along with classic desserts including chocolate eclairs,
appeared to be in search of an air of nostalgia for the interiors
glazed donuts and strawberry lamingtons.
they created, with numerous venues showcasing a modern take on traditional spaces.” One thing is for certain: operators are finding a wide variety of ways to evoke nostalgia. Let’s take a look at some of the more inspired throwbacks currently exciting diners.
12
Darwin’s Mad Snake Café channels 1980s comic and board game culture while serving a modern mix of healthy foods, including chicken wraps, vegan sandwiches and cold pressed juices. Located in the evocatively named Air Raid Arcade and described by its owner as being akin to a man-cave, the walls are covered in retro movie posters and the shelves are heaving under the weight of board games and popular retro toys. Kids can sink back in old lounges and play throwback video games while the grown-ups enjoy their flavoured kombucha. The quintessential tiled floor is in a classic black and white diamond formation and diners are seated at 1950s chrome and Formica kitchen tables and vinyl chairs. The idea has worked so well, the aptly named Mad Snake 2–The Sequel has recently opened in another corner of Darwin’s CBD.
Retro A Z Tucker to
Nostalgia as a marketing angle in hospitality works because we all harbour fond memories of places we’ve visited, foods we’ve Gum is a 1970s-inspired bar in the central Melbourne
enjoyed and smells we’ve savoured. Take a look through our
suburb of Collingwood. Its owners have made a
A-Z of retro tucker to see how easy it is for food to take you
deliberate attempt to avoid American retro influences in
back to your favourite memories!
an effort to create an authentic Australian experience. Behind the neat line of micro-Venetian blinds in the front window lies a cosy décor featuring sunflower wallpaper, orange Laminex benches and potted indoor plants. The menu is dominated by pies, but punters can also purchase a box of Barbeque Shapes as an
ANZAC biscuits
Neenish tart
Banana split
Ovaltine
Chiko Roll
Pavlova
Devilled eggs
Quiche Lorraine
Election slice
Rissoles
Fairy bread
Sunnyboy
Golden Gaytime
Tuna mornay
drinks list features a host of new and popular beers, it’s
Honey joys
Upside-down pineapple cake
good see there is a place for stone-cold suburban
Iced VoVo
Vol-au-vent
accompaniment to their brew of choice! While the
classics like Melbourne Bitter and Coopers Pale Ale.
Jaffas
Wagon Wheel
Killer Pythons
XXXX Gold
The eclectic cocktail menu at Gum is home to some
Lamingtons
Yo-yo biscuits
marvellous throwbacks including the banana cream
Mint Pattie
Zucchini slice
daiquiri and pink flamingo.
13
Boost your menu
by ticking more boxes.
Watch video here
With the growing list of dietary needs, it’s now even easier to deliver deliciousness to all your diners with NEW Knorr Boosters – made from real, natural ingredients and less nasties.
Get more at ufs.com/boosters
Boost your menu with
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Short, nothingto-hide ingredients list.
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Comfort Soups
Hearty Faves
Low n’ Slow
Roast parsnip and sausage soup
Old style pork casserole with chive dumpling
Braised lamb shank pie
Asian style beef broth
Asian braised osso buco
Moroccan vegetable stew
Mushroom and split pea soup
Asparagus, pea, spinach & feta risotto
Greek spinach, rice and feta pie
For recipes & more, scan QR code or visit ufs.com/boostyourmenu
K I TCHE N
CO NVERSATIO N
999 Lady Denman Drive, Weston Creek ACT 2611
executive chef
L eon Yu Jamala Wildlife Lodge offers you the opportunity of experiencing the thrill of close encounters with some of the world’s most dangerous and endangered animals, as well as relaxing in the unique atmosphere of its three individually designed five-star accommodation precincts; uShaka Lodge, Giraffe Treehouses and the Jungle Bungalows. The African inspired luxury suites lie in the heart of the National Zoo & Aquarium in Canberra and epitomise style and comfort. The combination of opulent surroundings, incredible animal encounters and gourmet cuisine, alongside Jamala’s five-star hospitality, ensures that all guests share in a once in a lifetime experience during their stay.
16
How did you get started in the industry?
What has been your biggest professional
What’s your secret to success?
I immigrated to Australia as a chef back in 2005
blunder?
The slow need to start early.
and worked at a place called Soju Girl in
I think a big one was during one function night, I
Canberra before Jamala.
dropped a whole tray of steaks.
What are your thoughts on the industry? I think this is the hardest couple of years for all
What was your best dining experience?
What do you enjoy outside the kitchen?
the chefs but, as long as we don’t give up, we
I think the best dining experience was Sepia
I like to play soccer, go to the gym and travel
will get through this.
restaurant in Sydney.
with my family. Do you have any advice for up and coming
Seriously amazing food matched by incredibly attentive staff, every single dish was just so
What is your favourite recipe at the
chefs?
incredibly delicate and sublime.
moment?
How much you pay now is proportional to your
Vegan chicken with Thai green curry using
future return.
What is your funniest work story?
100% Not Chicken. What trends do you think will impact the
Once, during night service, while our head chef was chatting with a guest in the restaurant, we
What is the most important piece of kitchen
industry in the next 5 years?
sent a birthday cake out to the table. Suddenly,
equipment and why?
Staff turnover. The global economic crisis is the
all the other guests started singing happy
Of course it is the oven, because everything is
biggest issue that will impact our industry.
birthday to him but it wasn’t his birthday.
related to the oven.
Who have been your most famous customers? Most recently I was very honoured to cook for Hugh Jackman and his wife Deborra-Lee Furness. What has been your biggest professional achievement? I think it would be cooking for an Australian Defence Force dinner at Parliament House for around 2000 guests. A lot of preparation.
17
&
Clean Green
The future is
Today’s consumers are increasingly focused on how their food is produced and keen to support those foodservice businesses that are offering cleaner and greener solutions. As such there is a clear competitive advantage to be gained in implementing environmentally sustainable practices in your business. Here are some steps worth considering:
EFFICIENT ENERGY MANAGEMENT A very important consideration for foodservice businesses – most restaurants and buildings with commercial kitchens consume about 2 ½ times more energy than other commercial buildings according to an Energy Star survey. Energy waste is often due to excess heat and noise generated from inefficient appliances, heating, ventilation and air conditioning, lighting and refrigeration systems. Energy Star found foodservice businesses that invest in moving to more energy efficient equipment can reduce operating costs by up to 30 per cent without sacrificing quality, ambience or comfort.
BUYING LOCAL PRODUCE A great way to ensure regional sustainability for farmers and communities while also saving money on transport, packaging and storage. You’re also making a positive contribution towards maintaining local employment and your customers will appreciate the fresh seasonal food which tastes better – because locally grown fruits and vegetables are often allowed to ripen for longer and as such are handled less. And by supporting smaller-scale organic farming and energy efficient agricultural methods, you’ll be playing a role in creating a more resilient local economy for the future.
MOVE TO USING RECYCLED and RECYCLABLE MATERIALS IN YOUR BUSINESS You’ll be surprised to see how many items can fit into that category! Reclaimed wood for your furniture, green building materials, biodegradable utensils and recycled paper are just a few examples. You can also recycle your plastics such as bottles and containers, boxes, cutlery and Styrofoam packaging. Buying non-food supplies in bulk can also reduce your overall packaging usage.
ETHICAL INGREDIENT SOURCING This can make a big difference to your contribution to sustainability. For example, choosing suppliers who are committed to practices which respect farmers, animals and primary producers – such as those with third party certification to sustainable farming schemes. You might also consider sourcing product from those suppliers dedicated to reducing hormone and antibiotic use in meat and protecting the environment.
F
O
O
D
S
A
F
E
T
Y
Allergens
in Plain
English
author
GAVIN BUCKETT E: admin@GourmetGuardian.com.au W: www.AustralianFoodSafety.com.au P: 1800 FOOD SAFETY (1800 366 372)
On 25 February 2021, the FSANZ Standards Code was updated to incorporate PEAL requirements. PEAL stands for Plain English Allergen Labelling and the changes have been introduced to make it easier for consumers with a food allergy or food intolerance to find allergens or intolerances in the foods they are buying. While most of the changes relate to retail packaging (so won’t affect most
While you still have almost 2 ½ years to fully understand and implement
of the people reading this article), the information that foodservice
these changes, I suggest that you start thinking about these changes well
buinesses need to provide to customers verbally or in writing (if they ask),
before February 2024, and that you consider these changes when
will need to be updated to match.
updating your allergen matrix, point of sale or other internal allergen references that you use.
The three main differences relate to: •
Cereals containing gluten
In more detail, the three allergen changes are:
•
Marine creatures
•
Wheat and cereals containing gluten need to be separated
•
Tree nuts.
•
Marine creatures are now separated into fish, molluscs and
•
Tree nuts must be separated (and the term tree nuts can’t be used on
crustaceans These changes are in a transition period at present (meaning that you can use the previous format or the new format) but must be in place by 25
packaging). The required names for the nine tree nuts are almonds,
February 2024.
Brazil nuts, cashews, hazelnuts, macadamias, pecans, pine nuts, pistachios and walnuts.
20
If you have an allergen matrix, then:
The column order can be changed from this list, although I would keep:
•
When you start to implement these changes, I suggest that on your
•
Wheat and gluten next to each other
existing matrix, you add two more columns. This will allow you to:
•
Fish, molluscs and crustaceans together.
•
•
o
Have one for wheat and one for gluten
o
Add in molluscs.
Other considerations are:
I suggest that you leave tree nuts as a column, and then instead of a
•
The definition of gluten free in Australia is NO detectable gluten (this is
cross (or whatever key you use for indicating that it does contain), that
different than in the US, UK and EU that permit < 20ppm). Cereals
you list the tree nut in the column (rather than adding 8 more columns
containing gluten include wheat, rye, barley, oats and spelt – so
to your matrix);
anything with wheat or flour will need to be declared twice on your
The columns I suggest you would have on a new matrix are:
matrix. I.e. as flour contains both gluten and wheat
o
Milk
o
Molluscs
o
Egg
o
Crustaceans
o
Soybean
o
Peanut
o
Sesame seed
o
Lupin
o
Wheat
o
Tree nut (see comments above)
o
Gluten
o
Sulphites.
o
Fish
•
Milk should be referenced and NOT dairy – to be consistent with the FSANZ Food Standards Code.
When updating your allergen resources, I suggest that you look at this guide:
2021 Food Industry Guide to Allergen Management and Labelling allergenbureau.net/wp-content/uploads/2021/04/FIGAML_April_2021_F1.pdf
As well as the presentation documents here:
Allergen Bureau 2021 Conference Presentations allergenbureau.net/resources/conference-presentations/2021-presentations
While the above resources are geared toward retail packaging, they do summarise the changes clearly. Moving forward, you will also notice (or you may have already noticed) that your suppliers will be changing the format of their ingredient listings over the transition period. Changes will include allergens in bold, and a “contains” statement summarising the allergens that are present. These changes are indicated in the external references above. Eat well. Eat safe!
21
93% kids of family dining decisions are based around
COOKING THE BOOKS
do i d e e n y l l a re ? t s o c to
THE SHORT ANSWER IS:
‘definitely’
WHY DO CHEFS WORK? FOR THE SAME REASON PEOPLE START A BUSINESS - TO MAKE MONEY. WE ALL KNOW THE RECIPE CARD / COST SHEET FORMS THE BASIS OF THE FOOD CONTROL SYSTEM.
author
ANDREW BRIESE
From a financial perspective, foodservice is no
costing is a very important area of their job
different to any other industry. You take raw
and they need to justify their salaries by
product (ingredients), add value to them
making money. A good chef can pay for his or
through cooking and presentation, and
her raise by lowering and managing this vital
hopefully sell the finished product at a profit.
cost.
Now, if you don’t know how much it costs you
In the past, this area has been downplayed in
to actually create your menu items, what hope
cookery courses. They have concentrated on
do you have of charging an appropriate
the skills of cooking but the industry today is
(profitable) price for those products? – None!
more than just creating meals. In these difficult
Why don’t chefs do recipe costing? The
times of rising food prices, more competition
simple reason is that it takes time. Using an
and increased wages, the new-age chef has to
Excel spreadsheet and compiling all the data
be not only creative, balanced and
takes time and a lot of effort.
approachable, they must also understand that
Chefs want to be paid well, and they can be;
everyone is in business to make money, not
but they need to understand that recipe
just for the love or art of it.
cont’d
23
cont’d
do i d e e n y l l a re ? t s o c o t Ask yourself the following questions: •
Have you calculated your recipe cost sheets in the last three months?
•
Have any of your ingredient costs changed since then?
•
Do your recipes taste the same from week to week, day to day?
•
Can you guarantee that every product is generating profits for you?
•
Do all the staff know what is in each dish and how it is cooked?
•
Do your staff know the best dishes to sell?
•
At the end of the week, are you making money?
If you answered ‘no’ to any of those questions, then maybe it’s time you took control and automated your recipe costing. You’ll find the cost and effort involved is minor compared to the potential savings and profit you can make.
WHAT ARE STANDARD RECIPE CARDS AND COST SHEETS? It is to provide a chosen standard to ensure consistent reproduction of menu items within budget constraints. I break them into two sheets:
RECIPE CARD
RECIPE COST SHEET
Consistency: Every dish is the same no matter what day it is.
This is the financial information on the dish. It shows the cost of
It really can be achieved with the use of recipe cards.
each ingredient and the margins the dish will make you.
Recording how it is made, what it looks like and what’s in the dish will give all staff the power to sell and make it.
ADVANTAGES TO THE CHEF
ADVANTAGES FOR CUSTOMERS
Your job is to establish standard recipes for all
1. Helps control food cost
1. Consistency, consistency, consistency
menu items, including specials. This will give
2. Helps maintain consistency of production
2. Increases the chances of personal needs
you an accurate picture of what your cost on
especially when you’re not there 3. Reduces front of house questions about content of menu items 4. Saves time and creates a reference library
being met 3. Increases the likelihood of repeat business
developing standard recipes will give you
4. Reduces the chance of mismanaging food
information that can not otherwise be at hand.
allergy issues
of standard recipes
ADVANTAGES TO THE STAFF
1. Status
1. Reduces chances of confusion – only one
2. Profit
way to make the item 3. Provides an objective standard 4. Takes the guesswork out of cooking – increases confidence
24
You will know more about your operation than you ever did before – and make more money!
ADVANTAGES FOR THE BUSINESS OWNER
2. Simplifies training
every item should be. In fact, the result of
3. Keeps the recipes in the business – any chef can use them 4. Easier to manage
With around 40% yield loss, raw avocados are costing you a lot more than you think*. Avoid wastage with Edgell Chunky Avocado Pulp, it’s made from 100% hand-picked Hass avocado and lasts 18 months in the freezer. To give your business the edge, visit simplotfoodservice.com.au
VIC / TAS (03) 9588 3200
NSW / ACT (02) 9741 2800
QLD (07) 3902 7000
SA (08) 8422 2000
WA (03) 9588 3711
*Approximate loss. Results may vary between avocado size and operations.
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Fonzarelli Arthur 2 Electric Scooters
10x
Pizza Business Packs worth
$2000
200x $50 eftpos Gift Cards
2 1 BUY
Spend $200 on any two eligible products
SPIN
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Terms & Conditions: Purchase must be in a single transaction. Conditions apply, see anchorfppromotion.com. Open to AU foodservice businesses operating. Starts: 2/8/21. Ends: 11:59pm AEST on 30/9/21. Retain receipt/s (&/or promo code is provided). Limit 1 entry p/transaction. Max 1 entry p/business p/calendar week. Max 4 entries p/business. Instant prizes: 5x Fonzarelli Arthur Electric motorbikes (model 2) valued at up to $6Kea; 10x Pizza Packs valued at $2Kea; & 200x $50 eftpos cards. Winning Eligible Businesses published at anchorfppromotion.com on 7/10/21. Promoter: Fonterra Brands (Australia) Pty Ltd (ABN 80 095 181 669) of L2/40 River Blvrd Richmond VIC 3121. Permits: NSW. TP/00772. ACT. TP21/01070. SA. T21/969
SAVOURY SWEETS Messing with the preconception of flavour and the use of savoury ingredients in sweet applications is trending strongly. With the current crop of aspiring Masterchefs we are seeing, for example, whimsical creations from avocado ice cream to Corn Flake-inspired desserts. Salted caramel and chilli chocolate are now widely accepted as mainstream flavour combinations too. Although not a new concept, it’s still challenging the status quo and pushing the boundaries for creativity and execution, in the home and in the out of home dining experience.
SANDWICHES There has been more and more news about sandwiches appearing on restaurant menus, with specialised sandwich bars and pop-up shops appearing all over Australian towns and cities, including venues dedicated to European styles, New York inspired bagels and those specialising in Japanese katsu sandwiches. And what’s not to love about a good sandwich? It’s the perfect vehicle for a chef to exercise their passion for sourcing ingredients and showcase their technical skills. From the bread to the filling, sandwiches are experiencing a new level of elevation while still allowing businesses to focus on a reduced, concise menu.
CHICKPEAS Chickpeas poised to be top ingredient for 2021. Plant-based foods are continuing to trend and the humble chickpea is proving to be a natural winner. The relatively neutral flavour, high functionality and textural versatility are unbeatable. Moving on from falafels and traditional hummus are the rise of: •
Velvety smooth kaleidoscope of coloured vegetable hummus (avocado, beetroot, corn) and even
•
Crisp and crunchy chickpeas in a plethora of salads, curries, nourish bowls and bar snacks
•
Alternative concepts of chickpea pasta, breads and the TikTok chickpea cookie dough craze.
ice-cream
27
HEAD CHEF
BRENT HETHERINGTON 358 New England Highway, Rutherford NSW
The Bradford Hotel is a key business in the Maitland area, maintaining a dynamic and
Where have you worked? Anchors Seafood, Rutherford Hotel, Grind Café Newcastle, General Washington Stockton, Windsor Castle, Six Degrees Newcastle,
relevant presence in the community through
Cessnock Leagues Club, Bradford Hotel.
the offering of hospitality and entertainment
Who have been your most famous customers?
services that the community demands. The
I don’t keep a track of all the famous people I’ve cooked for, but cooking
Bradford Hotel is recognised as a leader in
NRL footy players, the biggest and most notable would’ve been the
the industry, always being one step ahead of the competition by continuing to develop our venue to suit our clientele.
throughout Newcastle I’ve been lucky enough to cook for a lot of famous legendary Andrew Johns! Other than that I’m too busy to keep track!
What is your funniest work story? In my second year as an apprentice I was making an aioli in the Robot Coupe. I started adding the egg yolks but they kept getting stuck on top of the blades and not incorporating into the mix. Stupidly, I grabbed a
How did you get started in the industry?
spatula and tried to scrape it down while the machine was still running!
Growing up, school wasn’t for me. However, I wasn’t allowed to leave
The spatula got caught on the blade and ended up spinning around and
until I had a job or apprenticeship to go to. Halfway through year 11 I was
around while splashing aioli everywhere! I turned around and my
able to get my foot in the door by starting a commercial cookery
silhouette was outlined by aioli on the wall behind me!
pre-apprenticeship course. Three months into the course, due to hard work and persistence, I started my apprenticeship (2006) at Anchors
What was your best dining experience and why?
Seafood in Broadmeadow.
Four in Hand in Paddington by Colin Fassnidge! The quality of food and
28
professionalism that came out of the kitchen was second to none.
incentivise new chefs to start.
Dishes that I’d never had before, finished with ingredients in ways that I
Due to COVID a lot of people have gotten out of the industry and aren’t
never thought was possible.
coming back. Which is leaving all of the traditional cooking methods behind and leaving untrained chefs cooking in kitchens, which is sad
What has been your biggest professional achievement?
because we are starting to lose techniques that we may not be able to get back.
Taking over the role of head chef at the Bradford Hotel two years ago, being able to grow it into what it has become now and still have the
Do you have any advice for up and coming chefs?
potential to grow further. I’m lucky enough to have such a great team
If you love cooking you will still succeed, but without the stepping stones
and we have worked together to develop a menu that consistently
and support from the government it will be extremely difficult. Keep your
brings customers back for more.
head down, butt up and work hard! Leave your ego behind and soak up as much information as you can from as many people as you can.
What has been your biggest professional blunder? Up until I started at the Bradford, I always regretted leaving the
What type of food trends are you seeing?
Windsor Castle to chase other opportunities. But, looking back at it
BBQ, smoked meats and burger venues seem to be the rave at the
now, everything has happened for a reason. It led to me being here and
moment. Even in fine dining, more and more restaurants are stepping away
I couldn’t be happier.
from the small degustation meals and going into big hearty meals with larger portion sizes.
What do you enjoy outside the kitchen? one of the best things I can do to take my mind off the kitchen. Soccer
If you had any advice for your peer group regarding the next 6-12 months, what would that be?
is by far my favourite but I enjoy fishing, races and footy.
The next 6-12 months are going to be just as hard and even busier than the
I also have three beautiful kids and a wife and on my days off I enjoy
last, as we hopefully start moving away from these COVID time. But enjoy
spending my time relaxing with them, watching movies or going out to
it! Don’t stress the small things. Embrace the busy-ness and keep going!
try new cafés and restaurants.
This is what we love to do, so let’s make the most of it.
I love sport, and going to a game or watching it with mates or family is
What is your favourite recipe at the moment? I don’t necessarily have a favourite recipe but my favourite food that I enjoy cooking with is seafood! No matter what it is as long as it’s fresh I would work with it every day if I could.
What is the most important piece of kitchen equipment and why? The Robot Coupe! This machine does everything and makes our job so much easier while being extremely efficient, saving us time to do other jobs! Trying to grate 20kg of carrots for our salad by hand would take hours but is done in a matter of minutes with the Robo!
What’s your secret to success? Having a beer after work with the crew and being able to shut off and unwind! I believe being in a kitchen is like playing a game of footy! As soon as you walk into the kitchen, it’s like stepping onto the pitch, anything goes! For those hours you’re there, you work as hard as you can to get the job done, which sometimes involves people getting upset or angry at one another. But as soon as you’ve finished and walked out the back door it all gets left behind and there are no hard feelings between anyone.
What are your thoughts on the industry at the moment? I think the industry is really struggling at the moment! Something needs to be done from the top down to bring some relief into kitchens. The government needs to step in and help by getting more young people into kitchens, either by lifting the award or introducing new subsidies to
29
BEETROOT CURED SMOKED SALMON BAGEL WITH AVOCADO, WHIPPED RICOTTA CAPERS & PICKLED RED ONION INGREDIENTS
INSTRUCTIONS
2kg frozen Neptune Smoked Salmon Sliced, thawed
1. Place thawed Neptune Salmon in gastronorm. Pour over reserved
3kg Edgell Diced Beetroot, juice only (reserve beetroot for Rare Roast Beef Baguette) 250g Perfect Italiano Ricotta Tub 10ml lemon juice 3g lemon zest 200g frozen Edgell Chunky Avocado Pulp, thawed 10 bagels, toasted 100g ribboned cucumber 100g thinly sliced red onion 50g baby capers Finely chopped fresh dill, for garnish
30
Edgell Beetroot juice, cover and refrigerate for 3 hours. 2. Remove salmon and drain on paper towel. 3. Whip ricotta, lemon juice and zest. 4. Spread one side of bagel with whipped ricotta, the other with Edgell Avocado. Layer with cucumber, cured salmon, red onion, and capers, sprinkle over dill.
100% NOT KATSU CURRY SANDWICH INGREDIENTS
INSTRUCTIONS
10 frozen 100% NOT Schnitzel
1. Cook 100% Not Schnitzel and Speedibake Panini
10 frozen Speedibake Panini Lunch Roll 100g Western Star Easy Spread Butter 100g Hellmann’s Deli Mayonnaise 100g shredded iceberg lettuce 200ml Japanese curry sauce, warmed
following packet directions. 2. Slice roll lengthways, spread base with Western Star Butter and Hellmann’s Mayonnaise. Top with lettuce, schnitzel and curry sauce.
31
PANKO WHITING MISO TARTARE & PICKLED CABBAGE FINGERS INGREDIENTS 50g white miso paste 300g Hellmann’s Tartare Sauce 2kg frozen I&J Panko Crumbed Whiting Strips 100g Western Star Easy Spread Butter 2 loaves Abbott’s Bakery Rustic White 500g pickled red cabbage
INSTRUCTIONS 1. Mix miso paste with Hellmann’s Tartare Sauce and refrigerate for 2 hours. 2. Cook frozen I&J Whiting following packet directions. 3. Spread Western Star Butter on Abbott’s Bakery Loaf and top with tartare, whiting and cabbage. Slice into fingers to serve.
32
RARE ROAST BEEF, BEETROOT RELISH, SWISS CHEESE & PICKLED RADISH INGREDIENTS
INSTRUCTIONS
700g eye fillet steak
1. Season beef and brown in frying pan with Pura Tuscan Blend Oil.
Pura Tuscan Blend Oil 400g drained Edgell Diced Beetroot 20g horseradish cream 10 frozen Speedibake Half Baguette White 300g Mainland Swiss Cheese 200g Hellmann’s Deli Mayonnaise
2. Roast for 30 minutes at 180˚C. Leave to rest before slicing. 3. Blend Edgell Beetroot and horseradish cream until smooth. 4. Cook Speedibake Baguette following packet directions. 5. Slice baguette lengthways and fill with remaining components.
100g radish 50g wild rocket
33
PUMPKIN SMOKED YOGHURT, CURRIED CHICK PEA & PEPITA SALSA SANDWICH INGREDIENTS
2kg whole Jap pumpkin Pura Tuscan Blend Oil 300g Greek style yoghurt 20ml liquid smoke
Curried Chick Pea Hummus 240g drained Edgell Chick Peas 40ml lemon juice 20ml olive oil 20g tahini paste 20g curry powder 5g fresh coriander
Pepita Salsa 20g baby spinach 5g fresh basil leaves 5g fresh parsley leaves 3g lemon zest 3g crushed garlic 100g Western Star Easy Spread Butter 2 loaves Abbott’s Bakery Dark Rye, toasted
34
INSTRUCTIONS
1. Cut pumpkin into slices keeping skin on. Remove and reserve seeds. Drizzle with Pura Oil and roast at 180˚C until cooked. 2. Roast reserved pumpkin seeds for 30 minutes. 3. Combine yoghurt and liquid smoke. 4. For the curried chick pea hummus, blend all ingredients until combined. 5. For pepita salsa, blend all ingredients until smooth. 6. Spread Western Star Butter over Abbott’s Bakery Rye and build with components.
POTATO WAFFLE BRISKET SANDWICH INGREDIENTS
INSTRUCTIONS
800g frozen Edgell Melange Vegetable Mix, blanched
1. Place Edgell Vegetables into sterilised jars. Heat peppercorns,
20g peppercorns
bay leaves, sugar, salt, vinegar and water, bring to boil. Pour
3g dried bay leaves
over vegetables. Ensure lids are airtight. Refrigerate for 24
150g sugar
hours.
60g salt 500ml white vinegar 750ml water Pura Tuscan Blend Oil 2.2kg beef brisket 400g frozen Edgell Chopped Onion 100g crushed garlic 200g Leggo’s Tomato Paste 1L Knorr Beef Booster 250ml dry white wine 300g Knorr American Chipotle BBQ Sauce
Waffle Mix 300g Edgell Instant Mash
2. Brown brisket in Pura Oil. Remove from pan. Reduce heat to low, add Edgell Onion, garlic, Leggo’s Tomato Paste, Knorr Booster, dry white wine and Knorr BBQ Sauce. 3. Place brisket and sauce in gastronorm, cover. Roast at 150°C for 3 hours. Remove cover and cook for 1 hour. 4. Pull brisket meat and reduce liquid until thickened. 5. For waffles, mix all waffle ingredients together in a stand mixer. 6. Cook in a waffle iron. 7. To serve, spread one waffle with sour cream, load with brisket, add rocket and top with second waffle.
600ml boiling water 150g Western Star Unsalted Butter 300g self raising flour 3 eggs 180g Mainland Tasty Shredded 300g sour cream 80g rocket
35
DEALING WITH SOCIAL MEDIA
& e s u ab e v i t a g e n s w e i v E r author
GLENN CARTLEDGE
SOCIAL MEDIA AND REVIEW
The growth of social media and review websites has
WEBSITES HAVE GIVEN PEOPLE A
been a boon for small businesses.
POWERFUL PLATFORM TO SHARE
The likes of Facebook, Instagram, Twitter and TikTok
THEIR EXPERIENCES. ON THE
offer easy-to-use platforms for promotion and customer
POSITIVE SIDE, THE ADVENT OF
engagement, while review websites, such as Product
CUSTOMER RATING SERVICES HAS
Review and TripAdvisor, can introduce new diners to good businesses through their ratings systems.
EMPOWERED PEOPLE TO MAKE MORE INFORMED CHOICES. BUT THAT CAN BE COLD COMFORT
But, as we all know, the highly public nature of an online review can also cause enormous damage to the reputation of a business. Should a customer have a bad
WHEN YOUR VENUE RECEIVES A
experience at your venue and choose social media or a
NEGATIVE, ABUSIVE OR
review site to express their disappointment, it can be
INACCURATE REVIEW. 36
seen and shared by hundreds or even thousands of potential customers.
cont’d
Meet our Hand Stretched Turkish Range We start with a delicate, highly hydrated dough, that we ferment for longer than regular bread. Then we hand stretch each roll and loaf to shape. But the secret to our perfectly leavened bread is stone baking each loaf at a high heat, creating a distinctly open texture.
SOFT TURKISH ROUND LUNCH ROLL
SOFT TURKISH OVAL LUNCH ROLL
SOFT TURKISH PIDE
130g, 70 per carton
110g, 38 per carton
400g, 20 per carton
9423
9424
9420
12 Months frozen shelf-life
Available nationally
Freezer to table convenience
Thaw and serve
CONTACT YOUR LOCAL FOODSERVICE DISTRIBUTOR TO ORDER TIPTOP-FOODSERVICE.COM.AU © Registered trade marks of George Weston Foods Limited. All rights reserved.
cont’d
DEALING WITH SOCIAL MEDIA
abu se
& nega tive
STOPPING BAD REVIEWS BEFORE THEY HAPPEN
r E view s
In these ways, an unhappy customer is able to vent without the issue
Managing the reputation of our business is something we all work hard
going nuclear in a highly public forum, and you have a chance to provide
on. In the hospitality setting, our reputation is primarily forged by three
fast redress to the customer.
characteristics: 1. The food we serve 2. The service we provide 3. The prices we charge
MINIMISING THE DAMAGE CAUSED BY A BAD REVIEW In a previous article, we’ve discussed the value of having a member of
For dine-in establishments, we can add a fourth characteristic:
staff dedicated to managing your social media channels. While this role
4. The presentation and ambience of our venue
would mainly involve thinking up and posting content to keep your customer base engaged, it should also include monitoring reviews of
No matter how hard we try, things can go wrong, and customers can
your venue that are posted to social media or other travel and hospitality
feel let down. The goal is to make sure the customer is able to air a
websites.
grievance before they take to social media and potentially create a powerful negative impression of our business.
Put simply, you can’t develop an appropriate response if you don’t know a bad review exists.
So, a great strategy is to try and catch negative feedback before it goes public. We can do this by getting on the front food and asking for direct
For context, it is said that TripAdvisor receives around 270 user reviews
feedback, and there are several ways we can do this depending on the
every minute! To help keep on top of things, consider registering with
type of venue we run.
Google Alerts to track online mentions of your venue.
Firstly, if you host a lot of dine-in customers, make a habit of asking all of
When you find a negative review that you reasonably believe to be
them about their experience before they leave your venue. That way, any
authentic, the first thing to do is to remain calm and put yourself into the
obvious concerns can be dealt with on the spot.
shoes of the customer.
If you run a QSR or takeaway food venue, your best option is to include
It’s worth remembering that, often, people will turn to an online channel
a request for feedback on your packaging. Give customers a link and
when they feel it’s the only way they will be heard. Rightly or wrongly,
consider offering them an incentive to comment. When you control the
they believe the impact of a highly visible review will cause appropriate
feedback, you can manage it privately to the benefit of you and your
hurt to the business. For others, there is an acute sense of satisfaction
customers.
in getting one back on a business that, they believe, didn’t meet their expectations.
For venues that deliver food, inserting an opportunity for feedback into the online ordering process is your best bet. This can be done via a
Understandably, this can lead us to become upset and defensive, and
follow-up e-mail or text message, or even, as perfected by the pizza
possibly make the situation worse if we post an angry response in the
chain Domino’s, as part of the order tracking system.
heat of the moment.
38
WHERE TO TURN WHEN THINGS GO WRONG Please note this information is general in nature. You should seek independent legal advice for your particular situation. That said, it is considered best practice to respond as quickly as possible so the bad review is not allowed to fester unchallenged. If you’re concerned your response may be emotional, run it past a trusted
If you suspect a fake review
friend or family member first. Your response should acknowledge the customer’s feelings and express
•
Contact the platform outlining your concerns
•
The platform must remove a review if they find it to be fake, but they can be slow to act
regret. An offer to rectify the matter with a replacement meal or future discount may be appropriate, and it will give those reading your
•
State bodies, such as the NSW Small Business Commissioner, can take up your concerns with a
response some faith that you are prepared to own a mistake and do
review platform if it has failed to respond to you
your best to fix it. •
Report the matter to the ACCC for determination
If possible, take the discussion away from the review site by providing
under Australia’s misleading and anti-competitive
the reviewer with an e-mail address through which you can work
laws
together to resolve the matter.
•
When all else fails, consider a service such as Removify, a paid content removal service that says you only pay if it is successful
MAKING THE BEST OF A BAD REVIEW
If you believe you’ve been defamed
The way you deal with negative reviews can actually be a positive for your business in the long run. Keeping a calm head, owning the problem
•
Seek independent legal advice
and offering to make good are signs you are genuinely committed to
•
You may be advised to issue the platform with a
•
While proving defamation in Australia is challenging,
take-down notice
customer satisfaction. Potential customers are much more likely to judge you on the quality of
defamation actions have been successful against
your response than the occasional bad review, which simply proves
online reviewers
we’re all human. Use negative reviews as a chance to get better. No business is perfect and sometimes it can take a dose of constructive criticism to realise
If you think you or your staff are at risk of harm
there are things we can—and should—improve. •
Contact the platform outlining your concerns
•
Serious threats or ongoing harassment should be reported to police
39
rector of Steve Sidd, Managing Di hard to grow a Catering HQ, has worked s team makes successful business. Hi ek for 9 venues. over 25,000 meals a we ly on quality, To achieve this, they re e thinking. And expertise and innovativ so does Edgell. ce 1926, Edgell’s Growing vegetables sin and dedication seed to plate expertise ent gives us to research and developm liver innovative the edge, so we can de lutions to help potato and vegetable so you grow your business. aintain our edge, We’ll keep striving to m yours. That's so you can always have our promise. can give you the To find out how Edgell serv ice.com.au edge, visit simplot food
giving you the edge VIC / TAS
(03) 9588 3200
NSW / ACT
(02) 9741 2800
QLD
(07) 3902 7000
SA
(08) 8422 2000
WA
(03) 9588 3711
G N i t CUT
h g u o Thr
the author
R e T t CLu
GLENN CARTLEDGE
Most hospitality businesses operate in highly competitive markets. With diners spoiled for choice, putting your venue at the top of the consideration list seems to get harder every year. Let’s look at some sure-fire ways to set your venue apart and generate more sales. It’s worth remembering that marketing is much more than advertising
In this article, we’ll use each part of the marketing mix to find
and promotions. The classic textbook definition involves the so-called
interesting ways to create interest in your venue and drive a steady
4Ps—product, price, promotion and place.
stream of diners to your door.
cont’d
41
G N i t CUT
cont’d
h g u o Thr
Product
PRICE
In any commercial kitchen situation, our product is the food we serve.
Pricing our products and services can be influenced by the cost of our
However, it also includes our service as, together, dishes and the way
supplies, how much we pay our staff, the degree of profitability we
they’re delivered are inseparable when the customer thinks about our
desire, the cost of our lease and where we sit among our local
overall offering.
competitors.
Go local and get vocal about it. If your venue has a story to tell about
In some ways, these factors conspire to make pricing the least flexible
Australian, regional or local produce, let your customers know.
part of our marketing mix.
Provenance—knowing exactly where food comes from and how it is produced—is only becoming more important as diner expectations
That’s because we can’t simply adjust our pricing to the point where we
around transparency and sustainability increase.
don’t make a profit. There is a base to our pricing that is not negotiable. So, how might we work with pricing to set ourselves apart and increase
Broaden your customer base. It only takes one member of a party to
our venue’s appeal to potential customers?
be, for example, gluten-intolerant for a venue that doesn’t offer gluten-free meals to be passed over by the entire group. Being unwilling
Employ a loss leader. This technique is a great way to get noticed and
to cater for a wide range of dietary choices can become very costly.
increase your customer count. It involves putting a red-hot price on an
With one-for-one ingredient replacements and a growing suite of
item that provides you with an opportunity to cross-sell into other items,
plant-based meat substitutes becoming more prevalent, it’s easier than
offsetting the lower price of the original item. The trick is to make your
ever to meet the dietary needs of all diners.
loss leader an item that customers will, typically, purchase with other items. For example, advertise a $3 ham and cheese toastie and then
Share your best recipes. It sounds counterintuitive but posting your
work hard to cross-sell customers into coffee or cake to accompany it.
favourite recipes to your website or social media accounts can help your kitchen demonstrate its expertise. It also shows diners exactly what
Bundle for the win. This strategy is designed to capture attention and
goes into your meals, increasing the appeal of your venue.
inflate your overall margins. Let’s say you want to increase sales of gourmet pies, a high margin item, at lunchtime. Instead of discounting the pie, you could offer a $1 can of fizzy drink with the purchase of the pie. While you will take a small hit on the overall sell price of the bundle, you get to retain the more lucrative margin on the pie while also, hopefully, selling many more pies than normal and, therefore, making a bigger profit in the long run. A word of caution: take great care with pricing. A constant regime of discounting only becomes a race to the bottom and undermines your efforts to promote a quality offering.
42
the
R e T t CLu
PROMOTION
PLACE
This is where things get interesting … and a lot more fun! Advertising
For cafés, restaurants, hotels and other foodservice venues, ‘place’ is
and promotions are where we have the greatest chance to create noise
our physical location. Things such as ambience, cleanliness, street
and energy around our venue.
appeal and even the music we play contribute to the impression customers have of our place of business.
Start at the start. In this increasingly online world, go to Google My Business to make sure your business can be found. While you’re at it,
People’s expectations of food places have broadened in recent years.
review your listings on the likes of TripAdvisor, Zomato and Yelp to check
Food trucks, popup shops, hole-in-the-wall eateries and even street
that your opening hours, location, phone number and menu are up to
vendors are changing the ways we think about food venues.
date and accurate. Done? Congratulations; you’re already a step ahead of your competitors.
Expand your footprint. Create a buzz around your venue by finding new ways to host your diners. Do you have a courtyard you could
Tap into observance days. Cultural observances, such as Bastille Day,
spruce up and market as a pleasant outdoor space on a sunny day?
Chinese New Year, Day of the Dead and Saint Patrick’s Day offer great
Does your local council allow footpath trading? Could you open up a
opportunities to cut through, as do Melbourne Cup Day, the footy finals,
serving window through which passers-by can quickly and easily grab a
Halloween and Valentine’s Day. Fun food-related events you can
coffee and slice?
leverage include World Pasta Day, Picnic Week, Oktoberfest and National Wine and Cheese Day.
Hit the road. Are there places people gather in your community where a food offering might be appreciated? If so, could you transfer your skills
Introduce alcohol-free gin and beer during FebFast. Offer a special
to a mobile outlet such as a food truck or coffee cart? Food vehicles
gluten-free menu for Coeliac Awareness Week. Advertise that you’ll
greatly expand your reach and introduce new customers to your
donate $5 for every jeans-wearing diner who eats with you on Jeans for
business.
Genes Day or wears mismatching socks on Odd Socks Day. Attract new audiences. Could you advertise your footpath service as Start a loyalty programme. Retaining existing customers and
being pet friendly to capitalise on pedestrians who are walking their furry
encouraging them to visit you more often has always been easier than
friends? Is your restaurant child friendly? Can people with a disability,
attracting new ones. By offering opt-in rewards, you can build a
such as those who use a wheelchair, safely access your venue?
database and send personalised offers to customers such as an annual
Ensuring your restaurant or café is known to welcome all members of
birthday voucher, an up-sell offer or a welcome back discount.
the community could set you apart in your area and be a source of valuable new business.
Get closer to your customer. As a growing number of diners choose takeaway and delivery over in-venue dining, your efforts to cultivate a relationship with them require new approaches. Personalised, handwritten notes on home delivered food is one idea. Making a curated Spotify playlist that captures the atmosphere of your venue is another. Creating behind-the-scenes videos of your staff and posting them to your social media accounts can also increase the sense of familiarity customers feel for your venue… even when they’re not physically there.
43
WHY EATING
Al Fresco COULD BE
THE WAY OF THE
Future There’s an old saying that food tastes better when consumed outdoors. Whether or not there is any truth to that, we may find ourselves increasingly eating al fresco for health and hygiene reasons.
author
GLENN CARTLEDGE
At odds with Australia’s generally excellent climate is the fact we have
parts of Europe for hundreds of years. In more recent times, cosmopolitan
tended to favour eating indoors. That’s not to say our footpaths, beer
American cities such as New York adopted the idea of eating outdoors
gardens and rooftop venues aren’t popular places to eat and drink; more
and applied it to sidewalk cafés and rooftop restaurants.
that when it comes to sitting down for a meal, we generally prefer being
It comes as no surprise that cities seemingly made for walking, such as
surrounded by four walls and a roof.
Paris, Rome and Tokyo, have developed strong and enduring outdoor
It’s hard to say why this is the case. Many of our dining conventions
eating cultures. It stands to reason: the fewer cars and trucks, the more
originate from Europe and Britain, yet the dining culture in those places is
pleasant the atmosphere for al fresco dining.
such that eating outdoors is second nature, even though the weather can,
But the event that has given al fresco dining a renewed boost came
at times, be less than conducive to doing so.
completely out of the blue: COVID-19.
Dining al fresco, meaning to eat ‘in the cool air’, has been popular in most
46
Official support for al fresco dining Of course, many hospitality venues — perhaps yours included — have willingly embraced outdoor dining. Some have been able to take advantage of grants and other incentives to get started. Before the onset of the COVID-19 pandemic, there were around 1,000 restaurants in New York offering footpath dining. Thanks to the city’s Open Restaurant Program, which was designed to promote open space
How hygiene considerations will re-shape the way we dine
and enhance social distancing, there are now more than 10,000
There are many great reasons to dine outdoors. In the right environment,
the city’s deputy mayor, Laura Anglin, said, “This program has forever
al fresco dining can create a festive atmosphere. Depending on the
reshaped New York City streets and will continue to find creative ways to
venue’s location, there may be excellent views to be enjoyed. Modern
help businesses during these uncertain times.”
heating and cooling solutions can make the experience comfortable all
Local hospitality outlets have been buoyed by government grants and
year round. Eating outdoors provides a sense of place that indoor dining
incentives to create safer eating venues. In Victoria, the state
cannot replicate. And, of course, when you eat on the street you feel
government invested $58m to assist hospitality venues to market
part of an energetic, dynamic space that seems more alive.
themselves and purchase outdoor tables and umbrellas to promote al
While these are all strong recommendations for outdoor dining, it has
fresco dining.
been the prospect of safe personal space and clean air brought on by
The New South Wales government recently undertook its Outdoor
health considerations that has forced venues to take another look at al
Dining Trial, a programme that assists hospitality venues to establish
fresco dining areas.
outdoor eating areas without going through the long and often arduous
Social distancing was a confronting new behaviour that we were
development approval process.
expected to adopt for most of 2020. While it was an uncomfortable
Local councils across the country have closed laneways to make room
reality, it proved to be one of the most effective tools in the fight against
for expanded outdoor dining areas. Some councils, including the cities
the pandemic.
of Bunbury and Fremantle in Western Australia, have rebated outdoor
There are signs that many of the behaviours we have learned to live with
and street trading fees.
in the past two years will persist in the medium term and possibly even
With normality yet to return across the country to any great degree,
become standard conduct in the future. For example, it remains
hospitality businesses would do well to put plans in place, including al
common for many people to gently touch fists in preference to shaking
fresco eating areas where possible, to best insulate their livelihood
hands.
should threats from the pandemic persist.
restaurants serving al fresco meals. Upon announcing the success of the programme in September 2020,
Further, it’s not hard to imagine that hand sanitiser will earn a permanent presence in high-touch areas such as supermarkets, taxis and office buildings, while the normalising of face masks in the past year means there’s a good chance many people will continue to wear them whenever they are, or suspect they are, sick. Hospitality businesses that have been willing and able to make changes to accommodate al fresco dining — or intend to — could reap the benefits during any future health emergency and be able to maintain a viable business. But beyond the possible return of this or another pandemic-related virus is the lingering sense that expectations from diners around their hospitality experience have changed permanently. It’s easy to come to the conclusion that potential diners will have a greater degree of comfort when dining at an establishment with measures in place — such as outdoor dining areas — that minimise the risk of sickness spreading among its patrons.
Eating outdoors provides a sense of place that indoor dining cannot replicate.
47
Meet our hand-raised sourdough range Authentic sourdough can’t be rushed, which is why we take our sweet time crafting every step. We start with a sourdough culture that’s been nurtured for over ten years. Our dough is then fermented for 24 hours before being lovingly hand moulded by artisan bakers and baked to perfection.
Now available in Mixed Grains
TRADITIONAL
NEW SOURDOUGH RYE SOURDOUGH MIXED GRAINS CAFE LOAF CAFE LOAF SLICED
SLICED
600g, 8 per carton
900g, 4 per carton
900g, 4 per carton
900g, 4 per carton
450g, 18 per carton
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9086
9127
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SOURDOUGH VIENNA
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12 Months frozen shelf-life
Available nationally
SLICED
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Freezer to table convenience
TRADITIONAL
SOURDOUGH BAGUETTE
Thaw and serve
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