MORE THAN JUST CHOCOLATE PASSIONATELY MADE WITH LOVE IN WONDERFUL COPENHAGEN GREAT TASTE AWARD-WINNING CHOCOLATE BRAND
MADE WITH ONLY THE BEST NATURAL INGREDIENTS
WE PRODUCE CHOCOLATE WITH SOLAR POWER
WE SUPPORT FAIR AND SUSTAINABLE FARMING
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” WE’RE NOT ONLY MAKING CHOCOLATE BARS – WE MAKE CHOCOLATE BARS WITH PERSONALITY. AND TO ME CRISPY CARRIE REALLY IS SOMETHING SPECIAL. SHE NEVER LETS ME DOWN.” LARS FINK RASMUSSEN, BRAND MANAGER AT SIMPLY CHOCOLATE
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CHOCOLATE WITH PERSONALITY This year, 2021, we celebrate our 10-year birthday. We celebrate 10 years of developing great chocolate personalities. Some have been with us from the beginning – take Grainy Sue or Dark Marci for instance – some were born along the way. We love them all none the less. It has been 10 years of developing chocolate under the headline of ‘All natural ingredients’ and along the way, we found that ‘All natural’ is so much more than just the ingredients. Our chocolate bars have personality because they
are made by hands of passionate employees, with chocolate from sustainable cocoa fields and with love right here in Copenhagen. The chocolate bars are our family and of course we want the production right here where we can follow their journey from raw materials to being wrapped up, leaving the warehouse. Welcome to 2021!
CONTENT 2 Greenhouse 4 Cocoa Horizons 6 Sun Energy 8 Welcome
Green journey Ingredients We make love Awards
10 12 14 16
Chocolate bars Protein bars Small ones Gift boxes
18 24 28 32
Love products 36 Love POS POS material Datasheet
38 40 44 3
” THIS IS SO CLOSE TO MY HEART AND MAKES ME REALLY HAPPY THAT WE CAN HELP THE WOMEN AND THEIR FAMILIES WITH OUR GREENHOUSES. TO ME FAMILY IS VERY IMPORTANT, AND I KNOW WE MAKE A DIFFERENCE TO THESE FAMILIES.” BIRGITTE GOSVIG HANSEN, SALES COORDINATOR AT SIMPLY CHOCOLATE 4
PAYBACK TIME In a greenhouse in a cocoa village near San Pédro in The Ivory Coast, a group of local women are growing vegetables and fruit. But they are also growing a new future. In addition to ensuring the women a more stable income, the produce is served as lunch in the local school, making sure the children get a good meal and more energy for their education. The greenhouse project is one of the many ways Simply Chocolate—and you— are giving back to the cocoa farmers and their families.
The plants in the greenhouse are already sprouting. The produce serve two purposes; firstly they are meant to supply the local women a second source of income besides the cocoa beans, secondly they are to ensure better nutrition for the children in the local school.
A new role for the women The greenhouse project is run by the local women who have all received training in making the production run smoothly. They have learnt about growing and maintaining plants, seasonal plants, bookkeeping, trade and development of new markets. In this way the project also ensures a new independence for the women, carving out a more significant role in the villages—an important step towards a better future for African nations. A green school with great energy Not all vegetables are sold—part of the fresh produce are delivered to the kitchen in the local school. Here they’ll supply students with a great meal, resulting in long-lasting energy fit for a long day in front of the blackboard, a long-term way to increasing the level of education amongst the village children.
Read more on our website www.simplychocolate.dk 5
SAY TOMATO Even though Simply Chocolate is a true Copenhagen-based company, our responsibilities go far beyond Denmark’s borders. All the way to Africa and The Ivory Coast where the cocoa for our chocolate grows. We want to ensure that our cocoa farmers are able to live a good life growing our cocoa, and that’s why we’ve joined Cocoa Horizons Foundation. This makes our chocolate bars a bit more expensive than the rest of the pack—but we believe you can taste the difference! Yes, we at Simply Chocolate are always emphasizing that we are a Danish company—but we will never be able to grow the cocoa, up here in the Northern hemisphere. That’s why the cocoa beans that go
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into our chocolate are grown in The Ivory Coast in Western Africa. And we believe that a certain responsibility follows. Just as our local, Copenhagenbased employees work on fair terms, we wish to ensure that the cocoa farmers, their families and the local communities surrounding the cocoa fields thrive and have the opportunity to better their lives. We don’t want to produce and sell chocolate with an aftertaste of underpayment of human beings and exploitation of nature. Sustainable farming through education This is the reason we’re part of Cocoa Horizons, a non-profit organization initiated by Belgian chocolate producer Barry Callebaut. Cocoa Horizons works to improve the livelihood for cocoa farmers and the local communities.
They do this through different strategies; in part by introducing sustainable and innovative farming methods, in part by increasing productivity and partly through developing local communities. In detail, Cocoa Horizons educate farmers in ways to improve their work, e.g. through new materials, new techniques and innovative financing solutions. To reduce the CO2 emission, farmers are learning to prune cocoa trees instead of burning, working with a more dense plantation and the sowing of different types of trees on the farms. Chocolate for school and health At the same time, Cocoa Horizons are working closely with the farming communities to make it easier for children and youths to get an education, supporting the work to protect children and to give women
better opportunities to develop while also ensuring access to clean water and basic health services. E.g., today 49% of all children between 5 and 17 years in the local communities are enrolled in school, and we are working to increase the number. Why? Because education is at the heart of many solutions to ensure ‘our’ cocoa families a great future—and great chocolate for you.
BECAUSE WE CARE 7
” TO ME, IT IS IMPORTANT THAT OUR PRODUCTS INVITE YOU TO FEEL AND TASTE. WE SPEND A LOT OF TIME ON THEIR NAMES AND PERSONALITY, AND WE WORK WITH PARAMETERS SUCH AS RAW MATERIALS, TASTE, TRENDS AND HUMOR - A PROCESS THAT WILL STRETCH OVER SEVERAL MONTHS AND IS OF GREAT IMPORTANCE TO US AND THE FINAL PRODUCT”. MAREN COLLIN, RETAIL MANAGER AT SIMPLY CHOCOLATE
WE LOVE THE SUN Usually the sun is one of chocolate’s worst enemies as both sunlight and the heat from the rays destroys chocolate. But at Simply Chocolate the two are actually best friends, as we have had our very own solar panel system installed on our roof. This makes us 100% energy self-sufficient when the sun shines. Self-sufficient when the sun shines We have recently plugged in our new solar panel system on the roof of our factory in Copenhagen. The system is scaled for our future energy consumption
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because we expect production to increase in the coming years. This makes Simply Chocolate energy self-sufficient on sunny days. Energy-neutral transportation The system means we will lower our CO2 emissions with an amount comparable to 25 private household’s annual energy consumption. At the same time, we’re working with our chocolate supplier to ensure that our freight from Belgium to Copenhagen will become 100% energy-neutral. According to our plan we’ll reach this goal in 2025.
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GREEN JOURNEY Understandably, there’s a great focus on packaging and environmental impact, and at Simply Chocolate we’re constantly working on getting closer to our goal of 100% reusable packaging.
We are on a mission. Imagine an edible wrapping. We are not there yet but we are on the journey and until the goal is reached we are doing what we can to do better, and this year we teamed up with the organisation Plastic Change as sponsors. They work to reduce and remove plastic and find better alternatives. The goal is a world free of plastic waste. We depend on good packaging. Even the most beautiful and perfectly tempered chocolate can go
grey and loose its snap if wrapped in the wrong material. This is why our industry for years have been using packaging that are not necessarily environmentally friendly or reusable. At Simply Chocolate, we have decided to change this. That’s why we—together with our Danish packaging supplier—are working hard to find new packaging for our delicate chocolates. Right now, we’re testing a brand new foil wrapper made from 50.2% sugar cane material, meaning it is recyclable. In fact, it will save us 8,239 kilos of CO2 each year—the same as 68,764 kilometres in an average car. But we have to make sure that the foil is up to standard regarding food safety before we roll out the big foil roll!
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” I HAVE MY HANDS ON CHOCOLATE EVERY DAY AND BEING ABLE TO USE JUST NATURAL INGREDIENTS, WITHOUT THE USE OF ARTIFICIAL ADDITIVES, GIVES ME A GREATER SATISFACTION BY THE END OF THE DAY.” KARINA OLSSON, PRODUCTION TEAM LEADER AT SIMPLY CHOCOLATE
IN NATURE WE TRUST ‘All Natural’ means using the best of bests while shunning labs with powders and liquids that no one can pronounce the names of. We are very picky when it comes to our ingredients. We only use the best nature has to offer – we just take credit for it. Taste and quality is everything. Always. We use quite a lot of time searching for great ingredients and interesting flavors and we will go far for new, innovative takes on that - but we would never compromise on great taste. Maybe spirulina is new and modern but if it doesn’t taste great, we would never go down that road just because it’s ‘cool’. We
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need the spelt flakes with the right crunch, we have our own recipe for marzipan, and our caramel is made from honey, sugar and butter - that’s it. And we know it works. Our ingredients are - of course - extremely important to us but ‘all natural’ also means being aware of how we make chocolate and the responsibility that follows. We evaluate every supplier thoroughly on CSR, child labour and documentation, quality, innovation, price, delivery and reachability. This enables us to keep 100% track of our ingredients. All because we care.
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WE MAKE LOVE
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Under the slogan ‘With Love From CPH’ Simply Chocolate is sponsoring Copenhagen 2021. Why? Because our chocolate heart beats for all colours, genders and sexualities. So far, the collaboration includes a limited edition chocolate bar and a chocolate box and a part of the revenues goes to the work of World Pride. We have done this because we truly believe in diversity and that the freedom to love another human being is a human right always worth fighting for. Stand with us in this fight—for yourself and the one you love.
” THIS COLLABORATION IS TRULY IMPORTANT TO ME. THE MATCH IS OBVIOUS! WHEN YOU HAVE A VOICE, I BELIEVE YOU ARE OBLIGED TO USE IT, AND LOVE AND DIVERSITY ARE SO IMPORTANT TO SPEAK UP ABOUT. THESE ARE HUMAN RIGHTS.” ANNA ELLEGAARD BUCH, CSR & COMMUNICATION MANAGER AT SIMPLY CHOCOLATE 15
THESE CHAMPS HAVE SOMETHING EXTRA We have won several prizes and awards for our tasty, handmade chocolate
Taste is everything. Always. That’s why we are so very proud and happy that professional taste experts awarded us with several prizes. We love our chocolate bars no matter what but to have your ‘kids’ praised by others makes our hearts warm. Great Taste Award The Great Taste Award is the acknowledged benchmark for fine food and drink. It has been described as the ‘Oscars’ of the food world. Quite simply the Great Taste logo is the sign you can trust when buying food and drinks in your local, quality retailer.
” TASTE IS EVERYTHING. WE ARE WORKING HARD TO CREATE AMAZING TASTE AND IT IS A GREAT PRIDE AND HONOR EVERY TIME ONE OF OUR BARS IS AWARDED WITH A PRICE. IT’S A SYMBOL OF THE HARD WORK OUR PRODUCTION TEAM IS DOING EVERY DAY.” NIELS ØSTENKÆR, CEO AT SIMPLY CHOCOLATE
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International Chocolate Awards The International Chocolate Awards is the World’s only fully independent competition recognising excellence in fine chocolate making and in the products made with fine chocolate. The awards mean that you, as the customer, have a guarantee that the products you buy have a reliable seal of approval based upon great taste and not marketing.
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PERSONALITY IN CHOCOLATE BARS So much personality deserves a name
On the outside, metallic colors covers the vacuumpacked bars with their own personal name and qualities. When you break the foil the smell of freshly made chocolate wafts up your nose and whether it’s mint, caramel, salted almonds or marzipan you are about to bite into, you are in for a special treat.
DARK MARCI
A double layer of premium dark chocolate with a centre of marzipan made from Valencia almonds. This sublime blend of sweet and bitter flavor is a forever tongue twister. 40 g.
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PERSIAN PERRY
Premium white chocolate with genuine Persian liquorice delivers on the crunch factor. It is slightly more bitter than regular soft liquorice which makes it a perfect sidekick to the sweet, white chocolate. 40 g.
FRESH FREDDIE
A layer of premium dark chocolate with a chewy inner core of mint, spelt and coconut makes Fresh Freddie a fresh and very tasty bar. 40 g.
SALTY FRED
Premium dark chocolate with salted almonds, known for their superb quality. The salty hint and the fruity chocolate truly makes this the best of both worlds. 40 g.
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GRAINY BILLY
A creamy blend of coconut, white chocolate and cranberries covered in premium dark chocolate makes this a perfect sweet and sour symphony. 40 g.
GRAINY SUE
Blend with caramel, peanuts and premium dark chocolate. High-quality chocoÂlate with a soft and chewy inner makes Grainy Sue a top selling bar. 40 g.
CRISPY CARRIE
A fashionable mix of flaky sea salt i and crunchy homemade caramel pieces all wrapped in a soft coat of premium milk chocolate. 40 g.
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THIS BEAUTY DONATES TO A HEALTHIER LIFE IN THE IVORY COAST
Just as our local, Copenhagen-based employees work on fair terms, we wish to ensure that the cocoa farmers, their families and the local communities surrounding the cocoa fields thrive and have the opportunity to better their lives. We don’t want to produce and sell chocolate with an aftertaste of underpayment of human beings and exploitation of nature.
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” I AM THRILLED THAT WE TAKE PART IN MAKING A DIFFERENCE FOR PEOPLE AND CLIMATE AND NOT JUST THINKING ABOUT THE FINAL PRODUCT. WE ARE SELLING AND SENDING OUT CHOCOLATE BARS AND AT THE SAME TIME SUPPORTING LOCAL COMMUNITIES. AWESOME! ANDERS NYHOLM WAREHOUSE MANAGER AT SIMPLY CHOCOLATE
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NEW PROTEIN BAR NEW, BUT ALREADY AWARDED WITH A PRIZE FOR BEST TASTE This protein bar is basically born with an award on her forehead. Before we even had a wrapping for her, she was entered in the Great Taste Awards and won a prize. Need we say we are proud of our youngest member? Also, she is our first protein bar with a milk chocolate coating and is a perfect sister to our dark chocolate protein bars. Made from all natural ingredients. Just as the rest of the pack. Of course.
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New design, same taste With a new kid in town it was time for an update on our protein bars. They got a little more edge in the design now and their different personalities stand even more out. Don’t worry, it is still the same great taste. Every time someone manages to jump on their bike, take a yoga class, play a football match or simply fall down to take 10 push-ups, it should be honored. We have 4 protein bars to accompany you on your workout day. These protein bars are the most moist and tasty you will ever taste, because we never use sweeteners and chocolate substitutes. We only use REAL chocolate!
” TO DEVELOP AND PRODUCE PROTEIN BARS ARE COMMON KNOWLEDGE. BUT TO DO IT, AND REACH THE HIGHEST LEVEL IN TASTE AND TEXTURE, AS WE DO IN SIMPLY CHOCOLATE, ARE THE CHALLENGE THAT MAKES ME FOCUSED AND TELLS ME THAT I HAVE A VERY SPECIAL JOB”. JESPER RAHBEK, HEAD OF PRODUCTION AND DEVELOPMENT AT SIMPLY CHOCOLATE
CO MIN GS OO N
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PUSHING BOUNDARIES FOR TASTE IN PROTEIN BARS From the very first taste of our protein bars many years ago, the main idea was to make a protein bar that taste of the ingredients and not of artificial banana — or any other artificial flavor. Another goal was that it could not be a dry, crumbleling texture that protein bars tend to have. It took a while to find the right recipe. And a loooot of tastings. But we were so happy with the result and have been ever since.
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25% PROTEIN
RICH ARNOLD
Sweet dates taste way better than any artificial sweetener. This makes Rich Arnold a fitness favorite with his peanuts, protein, caramel, dates and premium dark chocolate. 40 g.
25% PROTEIN
FIT FIONA
Premium dark chocolate with a centre of protein and real red berries created to perfectly match your determination. 40 g.
25% PROTEIN
SPEEDY TOM
Cocoa, acai and passionfruit covered in high quality dark chocolate will definitely accelerate your appreciated taste for 100% natural energy bars. 40 g.
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SMALL ONES
This is your chocolate for meetings, offices, hotel mini bars, showrooms, pillows, restaurants, coffee treats or where ever there is need for a delicious mini treat individually wrapped in colorful and eyecatching foil. We have 6 delicate flavors — all with premium chocolate filled with a tasty mix of some of the following: marzipan, caramel, peanuts, mint, coconut, almonds or liquorice.
PERSIAN PERRY
SALTY FRED
CRISPY CARRIE
Premium dark chocolate with salted almonds, known for their superb quality. The salty hint and the fruity chocolate truly makes this the best of both worlds. 10 g.
A fashionable mix of flaky sea salt and crunchy homemade caramel pieces all wrapped in the softest coat of premium milk chocolate. 10 g.
Premium white chocolate with genuine Persian liquorice delivers on crunch factor. It is slightly more bitter than regular soft liquorice which makes it a perfect sidekick to the sweet, white chocolate. 10 g.
GRAINY SUE
DARK MARCI
FRESH FREDDIE
Blend with caramel, peanuts and premium dark chocolate. High-quality chocoÂlate with a soft and chewy inner makes Grainy Sue a top selling treat. 10 g.
A double layer of premium dark chocolate with a centre of marzipan made from Valencia almonds. This sublime blend of sweet and bitter flavour is a forever tongue twister. 10 g.
A layer of premium dark chocolate with a chewy inner core of mint, spelt and coconut makes Fresh Freddie a fresh and very tasty treat. 10 g.
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LOGO FOIL CUSTOMIZED
When is chocolate not a good idea? We know, it is always a good idea. If you need a choocolate that is screaming ‘you’ (insert your brand name) we can help you with that too. All our 6 kinds of small ones can be wrapped in a Simply Chocolate foil stamped with your brand name and/or a statement of your choice. You know, a certain sportswear brand would probably write JUST DO IT, but please do not copy that — it’s just an example! Depending on the amount you are looking for we have different options in color and foils. We’ll help you with the best solution for you.
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BOXED UP LOVE
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GIFT BOXES
A statement for every cause, written on beautiful boxes with a sneak peek of the chocolate bites inside. On the inside you’ll find white, dark and milk chocolate pieces with crunchy coconut, Persian liquorice, caramel, sea salt, coffee or red berries.
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YES, YOU CAN BUY LOVE Crispy Carrie is crispy caramel, sea salt and premium milk chocolate. Salty Fred is salted roasted almonds with premium dark chocolate. Mocca Molly is crunchy coffee beans with premium dark chocolate. Pink Polly is white chocolate with raspberry and Persian liquorice. Persian Perry is white chocolate with Persian liquorice. Crunchy Coco is milk chocolate with crunchy coconut grains. 240 g.
INSTEAD OF FLOWERS
LOVE IS IN THE AIR
Crispy Carrie is crispy caramel, sea salt and premium milk chocolate. Salty Fred is salted roasted almonds with premium dark chocolate. Mocca Molly is crunchy coffee beans with premium dark chocolate. Pink Polly is white chocolate with raspberry and Persian liquorice. Persian Perry is white chocolate with Persian liquorice. Crunchy Coco is milk chocolate with crunchy coconut grains. 120 g.
Crispy Carrie is crispy caramel, sea salt and premium milk chocolate. Salty Fred is salted roasted almonds with premium dark chocolate. Mocca Molly is crunchy coffee beans with premium dark chocolate. Pink Polly is white chocolate with raspberry and Persian liquorice. Persian Perry is white chocolate with Persian liquorice. Crunchy Coco is milk chocolate with crunchy coconut grains. 120 g.
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WE LOVE LOVE 36
WE ARE MORE THAN PROUD Simply Chocolate has recently entered a partnership with the World Pride organization. In 2021, the World Pride and Eurogames will be held in Copenhagen. It will be a huge event with an estimated number of visitors of 500.000 people from all over the world. Simply Chocolate is proud and happy to be able to contribute with a chocolate bar, where part of the revenue goes to this nonprofit organization that fights for human rights, freedom and diversity — all in the name of love. These values are, among many values, shared by the World Pride and Simply Chocolate. This makes for a very well-considered collaboration where the parallels are the closest you get to a perfect match. Bon appÊtit and lots of love for everyone!
LOVE BAR A double layer of premium dark chocolate with a centre of marzipan made from Valencia almonds. This sublime blend of sweet and bitter flavour is a forever tongue twister. 40 g.
LOVE BITE A double layer of premium dark chocolate with a centre of marzipan made from Valencia almonds. This sublime blend of sweet and bitter flavour is a forever tongue twister. 10 g.
LOVE IS IN THE AIR / LET’S MAKE LOVE Crispy Carrie is crispy caramel, sea salt and premium milk chocolate. Salty Fred is salted roasted almonds with premium dark chocolate. Mocca Molly is crunchy coffee beans with premium dark chocolate. Pink Polly is white chocolate with raspberry and Persian liquorice. Persian Perry is white chocolate with Persian liquorice. Crunchy Coco is milk chocolate with crunchy coconut grains. 120 g.
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LOVE POS
Pallet wrapping
POS MATERIALS
We assist with various POS solutions. Here’s a selection, but the options are many so let’s have a talk about what could work for your customers.
Pallet wrapping
Folder
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Sign for acrylic dispenser
LOVE BAR
Acrylic box
MARZIPAN AND A DOUBLE LAYER OF PREMIUM DARK CHOCOLATE
ALL NATURAL
Cardboard display
SIMPLYCHOCOLATE.DK
Cardboard dumper
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POS MATERIAL Our eye-catching POS material is a big part of our success. A lot of colors combined with special statements, always gets people to stop. We have POS solutions for almost everything and we constantly create new POS to be placed where no one else see oppotunities.
Bar folder
Metal table display For 40 g bars 67x17x19 cm
Cardboard display
Cardboard dumper For 40 g bars 75x43 cm
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Metal floor display For 10 kolli 40 g bars 167x38x38 cm
Acryl wall dispensere for 40g bars 50x17x8 cm
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THIS FELLA MAKES EDUCATION POSSIBLE IN THE IVORY COAST
Cocoa Horizons are working closely with the farming communities to make it easier for children and youths to get an education, supporting the work to protect children and to give women better opportunities to develop while also ensuring access to clean water and basic health services. E.g., today 49% of all children between 5 and 17 years in the local communities are enrolled in school, and we are working to increase the number. Why? Because
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OUR PRODUCTS CHOCOLATE BARS Name
Weight
Colli
Article No.
Crispy Carrie
40 g.
30 pcs.
0021050018
Grainy Sue
40 g.
30 pcs.
0021050013
Dark Marci
40 g.
30 pcs.
0021050008
Persian Perry
40 g.
30 pcs.
0021050015
Fresh Freddie
40 g.
30 pcs.
0021050016
Salty Fred
40 g.
30 pcs.
0021050001
Grainy Billy
40 g.
30 pcs.
0021050012
Name
Weight
Colli
Article No.
Rich Arnold
40 g.
30 pcs.
0021050100
Fit Fiona
40 g.
30 pcs.
0021050101
Speedy Tom
40 g.
30 pcs.
0021050102
PROTEIN BARS
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SMALL ONES / GRAINY PIECES Name
Weight
Colli
Article No.
Grainy Sue
10 g.
75 pcs.
0021030118
Dark Marci
10 g.
75 pcs.
0021030119
Fresh Freddie
10 g.
75 pcs.
0021030106
Mixed
10 g.
75 pcs.
0021030120
Name
Weight
Colli
Article No.
Crispy Carrie
10 g.
75 pcs.
0021030126
Salty Fred
10 g.
75 pcs.
0021030127
Persian Perry
10 g.
75 pcs.
0021030129
Mixed
10 g.
75 pcs.
0021030130
Name
Weight
Colli
Article No.
Instead Of Flowers
120 g.
12 pcs.
0021030004
Love is in the air
120 g.
12 pcs.
0021030007
Yes You Can Buy Love
240 g.
12 pcs.
0021030006
Name
Weight
Colli
Article No.
Love bar
40 g.
30 pcs.
0021050019
Love bite
10 g.
75 pcs.
0021030125
Love is in the air
120 g.
12 pcs.
0021030007
Let’s make love
120 g.
12 pcs.
0021030008
SMALL ONES / SOLID PIECES
BOXES
LOVE PRODUCTS
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ALL NATURAL, NATURALLY... AWARD-WINNING CHOCOLATE PASSIONATELY MADE IN COPENHAGEN
Simply Chocolate Copenhagen Chocolate Factory A/S Amager Landevej 123 DK-2770 Kastrup 46
+45 3313 5622 sales@simplychocolate.dk simplychocolate.dk
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