FRNEWS V40 Issue 4

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VOLUME 40 NUMBER 4 • PH. 813-737-NEWS (6397) • E -MAIL : FARMR ANCHNEWS@AOL.COM • W W W.FARMAND R A N C H N E W S .C O M

Agriculture’s Most Trusted Source For News, Views and Advertising Since 1974 Florida’s $1 Billion Strawberry Industry Seriously By Stephanie Farmer Threatened by Mexico

This is no ordinary group of people listening to Carl Grooms. This is a group of government officials with Congressman Dennis Ross to the far right and mixed in the group aides for Senator Marco Rubio, Congresswoman Kathy Castor, Senator Bill Nelson, Senator Tom Lee, Representative Dan Raulerson, UF researchers and growers who want to help the industry.

As an active advocate for agriculture and its youth, this is a story I never thought I would be writing as this issue hits close to home. I grew up in Plant City. This is my home. I’ve known and know strawberry farmers in this area throughout my life. But, Florida’s $1 billion economic generating strawberry industry and over 50,000 American jobs are in serious trouble. In fact, if solutions are not found within a few years, it could be history. Ponder this: according to the Florida

Strawberry Growers Association Plant City is no longer the Winter Strawberry Capital of the World, its Mexico. According to a report from the UF Gulf Coast Research and Education Center “the very survival of the industry is being threatened and the number one factor is Mexico competition”. According to Florida Strawberry Growers Association’s Ted Campbell: “With Mexican production increasing 20-30% per year, Florida is the deer in the headlights…we could easily become

County Fair Elects Officers, Adds 7 New Directors to Board The Greater Hillsborough County Fair has elected new officers and added 7 new directors to the board for the 2013 Fair. Elected as officers on April 18 were George Parker, Jr. - President; Earl Lennard, former Hillsborough County School Superintendent and

Supervisor of Elections-Vice-President; Suzie Churchwell - Treasurer; and Janet Aversa - Secretary. Current President Ken Anderson, co-owner of Brandon Auto Services, automatically becomes Chairman of the Board under the group’s By-Laws. All officer positions become effective July 1, 2013.

collateral damage.” David Spivey with Spivey Farms told me that if solutions are not found within the next year or two their 30-acre (which is average size of a strawberry farm) will have to close. He is not the only grower sadly shaking his head with this information. Take a moment and talk to Carl Grooms and other strawberry growers. USDA Secretary Tom Vilsak visited the industry during the Florida Strawberry Festival. As I spoke with him about this issue, he sadly shook his head and said, “This is just like what happened to Florida’s tomato growers years ago”. He was referring to when NAFTA first took place and Florida became flooded with Mexican tomatoes, shutting down about 80% of Florida’s tomato growers in less than 12 months. “If we do not find solutions to help the Florida strawberry industry, the Florida blueberry industry will be next.” This is because Mexico is expanding blueberry production into our season for that fruit as well. So, what has happened to Florida’s strawberry industry over the last 4 years? In a clamshell, Mexico’s strawberry growing season is now the same as Florida’s- December to March. Mexico now exports over 351 million pounds of strawberries to the U.S. of which 74% of that total are sold between December and April. That is 1.8 times Florida production! In a current UF report Florida Strawberry Industry: Threats, Chal-

lenges and Insights from a Comprehensive Industry Survey “Dr. Guan’s survey shows 65 percent of the respondents believe the industry will continue to go down when asked where the industry is going in the next 3 years. The fear is well founded; the Mexican strawberry acreage jumped dramatically recently, from 17,000 acres in 2010 to 20,800 in 2012 and 25,100 in 2013. The situation will further deteriorate in the coming years; so far there is no evidence that suggests Mexican acreage is going to stop increasing any time soon. What is surprising is who is buying Mexican land and expanding production at a rate of 20 to 30% annually. It is mostly large California companies, some of whom have nationally recognized names whom consumers recognize as originally being exclusive American farmers. Consumers purchase their products, thinking they are helping the American farmer. But, that is no longer always the case. If consumers read the fine print on the container of these recognizable brands they would be surprised as sometimes it is a product of the U.S. and other times it will state product of Mexico. In fact, one well known brand is currently building a huge packing house in Texas for housing more Mexican exports to our Country. So, what is the “lure” for these California growers to expand operations

New directors are Beth Bravis, retail service leader at Centerstate Bank in Brandon, Plant City, Riverview and Valrico; Mary Der, chairman of the Family Living Committee; James Garner, branch manager of Walden Woods SunTrust Bank in Plant City; Anthony Gill, Lithia cattle rancher; Donnie Johnson, Swilley/Johnson Electric of Plant City; Bob McElheny, vice-president of Gator Ford, Seffner; and Ronda Storms of Valrico, former

Hillsborough county commissioner and state senator. Their position became effective upon election. The 20th anniversary of the County Fair will be celebrated this fall when the Fair opens for its five-day run Wednesday, October 16 thru Sunday, October 20. Parker, publisher of the Farm & Ranch News, was a founding director in 1993 and will be serving his 3rd term as President of the Fair.

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