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BA(Hons) Fashion Marketing and Branding
Brand FMB
Our degree show is a culmination of our three years of study, a presentation of all we have learnt and all that we are truly passionate about.
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We have a story to BRAND tell SELL 3.
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CONTENTS page What is FMB? FMB class of 2016 Meet the degree show teams What is fashion marketing and branding? Brands by FMB Our journey The future of an FMB student
PG7 PG8 PG27 PG30
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What is
FMB The FMB course focuses on both the creative and business sides of fashion to produce analytical, forward thinking and motivated young fashion creatives. The students on FMB accept that fashion doesn’t exist in clothing alone and we work to bridge the gap in the industry between leading-edge inspiration and forward thinking business knowledge. This course shapes multi-dimensional students, with a wealth of adaptable skills and creative flair. We have learnt how to become mindful of the future and consider forward thinking solutions. FMB graduates are a collective of students who can employ marketing and brand theory alongside innovative vision to create a succinct and broad
awareness of the fashion industry. We have developed key skills in mapping trends, analysing consumer behaviour and brand management, along with a focus on marketing strategy. Fashion, isn’t the only industry we focus on. Having the opportunity to learn about and create projects involving a variety of brands within the beauty, food, lifestyle, technological and automotive industries has given us both the skills and knowledge that can be used within a variety of commercial settings within the global fashion and lifestyle industries. Our degree show is a culmination of three years of study, a presentation of all what we have learnt and all that we are truly passionate about. We are very proud to showcase our work to you.
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Meet the
Degree show teams e v i t a re
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The creative team are at the heart of the visual representation of the show and were responsible for leading the direction with a visionary and innovative approach. These students worked closely with other team leaders in order to share and realise their vision, lending on exhibition design and the creation of printed materials.
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The digital team are all about interactivity and creating a connected experience within the show. These students were responsible for Facebook, Instagram and Twitter along with the formation of the website and the digital content for the degree show itself.
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rossthwai te tie C a K
e c n iF na The finance team organised and oversaw the budget of the show. Each individual cost throughout all elements of were considered and regularly re-evaluated and negotiated.
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The fundraising team played a vital role in raising extra income for the various events leading up to the show itself. The fundraising team have strong networking and communication skills and were key motivators for the rest of the course in order to support the show verbally as well as financially.
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The logistics team were responsible for making sure the degree show was ready for launch and that it ran smoothly from its opening to its close. This team has exceptional organisation and time management skills. This team were also responsible for sourcing the materials and items needed to assemble the show.
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Cho iC h
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The promotions team are all round communicators and team players. This team were tasked with building excitement and awareness of the show. One of the main responsibilities of this group included using their strong visual communication skills to create inspiring promotional material for to fellow students, the public, friends and family, and industry professionals.
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The role of the project managers was to oversee the degree show project over 8months liaising between students and staff to create the most successful outcome. Holding meeting and managing a group of over 50 students, the project helped to grow our management, interpersonal and communication skills.
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We’re more than fashion WE ARE
TRENDS
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What is Fashion?
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Fashion is a statement, not a style. It is an art of selfexpression, an endless idea where you can create your own manifestation in any way you want. Fashion is about ideas, the way we live and what is around us.
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M B What is Marketing?
Marketing is the brand DNA. It is the voice of a business and the means of communication between the company and the consumer. Marketing exchanges and offers value to the consumers and society. Strong marketing strategies are the key to success. It’s the right message, with the right tone, and the right image whilst targeting the correct audience.
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What is Branding?
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Branding is the identity of a business. It is the recognition, belonging and the process of creating a distinctive identity to establish a significant presence within the market it operates within. For businesses, branding aims to establish a noticeable identity to attract and retain loyal consumers. 29.
Brands by FMB
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OUR JOURN 32.
EY
year 1
SK ILLS Bet h
Ha nn el y
We embarked on our first year as FMB students eager to begin our journey as creative business people. Our time throughout year one was focused on acquiring the skills and knowledge to help us on our career paths. We conquered numerous projects analysing and reporting on brands including Tesco’s and Gap, applying business theory and creative insight from all that we had learnt throughout seminars and lectures. From the initial stages of our course we were able to exercise our ability to work in groups. Together students with a variety of skills were able to join in teams and present professional presentations. In addition to confidant presenting abilities, year one also provide us with the tools to compile cooperate reports that reflected the knowledge we had acquired.
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EXPE “As G&G were a start up, I was heavily involved with the running and creation of monthly content plans and all social media platforms. Having the opportunity to put both my strategic and creative thinking skills to practice in a marketing and communication environment, really re-enforced my desire to pursue a career in this field� Camilla Hobbs, Marketing Assistant for Gormley & Gamble.
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ERIENCE year 2 During second year, a number of FMB students took the opportunity to undertake a work placement within the final term. Combining the courses established network of industry partners along with our own connections, a variety of exciting opportunities were available. Companies that our Fashion Marketing and Branding students have worked with include: -
Diesel M&S Paul Smith Dior
- Tommy Hilfiger - Nude Skincare - Kurt Geiger
Taking the opportunity to do a placement has not only enhanced our employment opportunities for life after university but also gave us the chance to put our skills and knowledge into real life business situations. Fashion map was the alternative option for those who chose to carry out the later half of their year at university and still experience the realms of the fashion industry. Throughout the fashion map project we were benefited from guest lectures
and creative workshops that helped support our fashion focused projects. In groups trends were identified and tracked back to their origin, allowing us as students to value the history of trends as well as their future impact.
“I love beauty! As ‘Nude Skincare’ is a reasonably small company, it was a great environment for me to get hands on experience within all the different business departments and see how each of them operate.” Emma Pinto, Marketing Assistant for Nude Skincare.
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Fashion Map by Esme Lampard, Khadi King, Ellie Morris, GY Yoon
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crea
Fashion Map by Aleasha Mayer, Rohini Tailor, Janki Lathia, Maryam Salam
ators
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Fashion Map by Alex Gallop, Nicole Sansom, Emma Chetham and Sian Wells
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Fashion Map by Kayleigh Gregory, Emily Harris, Katherine de Belen, Katie Crosstwaithe and James Eborall
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year 3
APPLICA From attaining skills to immersing ourselves in valuable experiences, year 3 was our time to prove that we had the ability to apply what we had learnt. All students successfully utilised their surroundings and industry connections to produce outstanding reports, containing business proposals for the future. Each body of work demonstrated FMB’s innovative thinking and global awareness in a series of three inter-linking reports. The process required an acute attention to detail, highlighting patterns that were occurring within a variety of industries today. By carrying out a wide breadth of research each student was able translate their findings into a plausible business plan. The end product of each student’s time at FMB can be
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seen within the boxes displayed around the degree show. Please take a look to see some of the brands and strategies produced by FMB class of 2016.
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The future of an
FMB student
The School of Art & Design at NTU has an excellent graduate employment rate, with 92% of our graduates in employment or further study within six months. FMB graduates over the years have gone into a range of roles working for various different countries in different industries as seen below.
Shoot assistant Junior Media planner Buyers assistant Assistant stylist E-comms assistant Media @Boden
@Grazia
@Monsoon
@Boohoo
@Flannels
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New media developer Trainee merchandiser iser hand merc l Visua account executive Administration buyer Buyers assistant PR assistant planner @L’Oreal
@Primark
@Ikea
@Junior PR
@Fatface
@Sainsburys
@Signet
@BBC
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‘Creative thinkin
Ideas inspir
www.fmbds16.com
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@fmbdegreeshow16
ng inspires ideas re change’ Barbara Januszkiewicz
@fmbdegreeshow
www.facebook.com/FMBDegreeShow16
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FMB 46.
BA(Hons) Fashion Marketing and Branding