Image Making by Sindhura Ravindra

IMAGE MAKING DOCUMENTATION BY Sindhura Thathaiah Ravindra S160115 Graphic Design PGDPD 2016-17

IMAGE MAKING Semester 1

COURSE FACULTY Dr Tridha Gajjar Programme Coordinator Graphic Design NID, Ahmedabad

ACKNOWLEDGEMENT I am grateful to our faculty Dr Tridha Gajjar under whose guidance I learned about understanding forms and how they interact with each other. I would like to thank all my classmates who helped with ideating and have always given me constructive feedback. I would also like to thank the IT department for providing us with very good printing facility.

CONTENTS ASSIGNMENT 1 Letter Integration

ASSIGNMENT 2 Letter and Object Integration

ASSIGNMENT 3 Image Simplification Poster 1 Poster 2 Pictogram

COURSE DETAILS Relevance

This course helps the students to learn integrating two or more similar and contrasting forms, the integration of typographic elements and exploration of various methods of translating a verbal concept into a visual message.

Objectives

Introducing graphic simplification of visual form, integrating typographic elements in order to communicate verbal concepts. Investigating various alternatives, selecting a direction and resolving the problem of communication in a specific context.

ASSIGNMENT 1 Letter Integration

Brief Choose a typeface or a combination of typefaces that you think suits your personality. Use your intials in the chosen typeface and integrate them together in order to create a cohesive and balanced form.

Process STEP 1 Typeface chosen Baskerville Printed my intials S and R in Baskerville Regular, SemiBold and Bold and with size variations on an A3 sheet in order to make explorations to understand how the two letters in different sizes and weights interact with each other in this typeface.

SR 4

Baskerville, designed in 1754, is most known for its crisp edges, high contrast and generous proportions. Baskerville is categorized as a transitional typeface in-between classical typefaces and the high contrast modern faces.

STEP 2 Explorations ( Thumbnails) - Tried multiple ways in which the letters can interact with each other. And then choose one option, and continued to refine the chosen option.

Explorations of forms

Explorations with the type size and weight

STEP 3 Enlarged the chosen form by drawing it on an A3 sheet and refined the form with multiple iterations keeping mind the weights of the two forms and balance.

ASSIGNMENT 1 Letter Integration

Brief Select one object ( man made or natural ) which represents or reflects the dominant characteristics in your personality. Simplify this object with minimal representation and Integrate the object with the initial letter of your name.

Process STEP 1 Listed the charecteristics that represent me and then according to the list, ideated on the objects.

Characteristics Strong Energy Adaptable Loud Excitement Impatient Extrovert

Dogs Bell Watermelon

Cycle

Sindhura

Tambourine

Polaroid Camera Crab - Cancerian

Filter Coffee

STEP 2 Narrowed down on the objects to work with and integrate with the first letter of my first name. Made thumbnails to explore how the object and the letter interact with each other.

Explorations of forms with varying typefaces and objects in combinations with each other.

Object - Filter Coffee Cup Typeface - Helevetica

STEP 3 Redrew the chosen integration on an A3 and iterations were made till a well composed form is derived.

ASSIGNMENT 3 Image Simplification

Brief Select one overarching theme. Pick one object which can depict the chosen theme. Simplify the chosen object. Use the same object to make 2 posters, one poster in black and white using the simplfied form of the object and the other poster using the same object but no other constraints. Under the same theme using the same object, design a pictogram to be used in a signage or any instruction.

Process STEP 1 Theme - LGBT Rights Object - Toffee

STEP 2 Observed the chosen object from different angles with play of light and shadow on the object. Selected a particular angle in a specific light condition and clicked a picture. Then based on the chosen picture started to simplify the same.

Observed toffees with two types of wrappers - foil and paper and clicked pictures of the same.

Object Simplification

Simplified both objects roughly in order to understand which of the two would be a better choice.

Then decided to simplify the toffee with the foil wrapper since it has more folds and interesting play of shadows on the object.

Simplification 1

Simplification 2

Simplification 3

Simplification 4

Pictogram A pictogram is understood from its weight and shape and is made from elemental geometry. STEP 1: Observed the pictogram as basic shapes and used different shapes to construst it.

Pictogram Usage This pictogram can be used to identify the location of the tuck shop or the candy shop at the pride parade food court/ LGBT festivals.

CANDY SHOP