Closet HQ : global fashion concierge
overview • • • • • • •
customer profile lifestyle + wardrobe emerging fashion ...where to gather information ...suggestions for Closet HQ ...my capabilities ...trivial
customer profile Customer Profile A
Customer Profile B
Age : 40+
Age : 50+
Gender: Female / Male
Gender: Female / Male
Family life cycle : Married / Single
Family life cycle : Married/ Single
Occupation : Business person, Parent
Occupation : Retired, Own Business
Education : Advanced Education
Education : Advanced Education
Social Class : Elite
Social Class : Elite
Lifestyle : Achievers, Active
Lifestyle : Achievers
Personality : eco-friendly, social
Personality : friendly, social,
Innovativeness : Early majority
Innovativeness : Late majority
customer profile A : lifestyle + wardrobe
her
him
customer profile B : lifestyle + wardrobe
her
him
emerging fashion: eco-friendly
Natalie Frigo “chains & sapphires� earrings ($360) Made of 100% recycled materials, and conflict-free stones. via: jpselects.com : an online portal to eco-conscious products
Bllack Noir Tiffa Dress: Danish ecoconscious fashion label: via Coco Eco Magazine
EDUN: fair-trade fashion via goodlifer.com
emerging fashion: smart design
LUXIRARE Mini-Vest ($275-500) Luxurious hand-made fashion, that is smart and versatile.
Natura: Designs a pair of soles that mimmic the feel of nature, by using real moss and rocks.
emerging fashion: wearable technology
Catalytic Fashion: Cleans the air one breathes while wearing the garment. A collaboration between a scientist and a designer.
Modwells: System of wearable sensors, that help monitor health, and biometric data. The sensors are connected to an ipad app to view results. “personalized healthcare.�
....where to gather information
www.7thonSixth.com www.accessoriescounc il.org www.apparelnews.net www.cfda.com www.colette.fr www.colorassociation.c om www.colormarketing.or g www.dailycandy.com www.fashion.net www.fashionicon.com/ archive.html www.fashioninformatio n.com www.fashiontelevision. com www.fashionweekdaily. com www.fashionwiredaily.c om www.fgi.org www.stylesight.com www.firstview.com www.flare.com www.ftv.com
www.hintmag.com www.imagesfashion.co m www.infomat.com www.jcreport.com www.netaporter.com www.pantone.com www.style.com www.styledetective.co m www.thesartorialist.blo gspot.com http:// www.luxuryculture.com www.widemedia.com/ fashionuk/fashion www.thesartorialist.blo gspot.com www.widemedia.com/ fashionuk/fashion www.wolford.com www.worldstyle.com www.wwd.com www.wgsn.com
...suggestions for Closet HQ iPad + Smartphone Apps that allow clients to access their digital closet at anytime.
MOOD / ACTIVITY
Interactive: Consider different ways that the wardrobe can be selected, from mood, color palette, designers, activity etc. As it is an online “fashion concierge� there is potential to gain more revenue through other aspects of the clients lifestyle, from exclusive electronics, travel deals, cosmetics, food etc.
APPS
INTERACTIVE
COLOR
...my capabilities I see many parallels between my role as an assistant stylist to the skills that I’ve cultured through my experiences that can benefit the growth of Closet HQ ROLE
MEANS TO CLOSET HQ
1. MUSIC JOURNALIST - Funkism.net
1. Excellent at networking globally via social media and finding emerging talent.
2.EVENT PLANNER - Doplar Sensebox
2. Extensive network of young talented students and staff from Parsons and Parsons Paris.
3.ASSISTANT MANAGER - Heartsrevolution
3.Can work under pressure, manage schedules, timelines, and used to fast paced environments.
4.OPERATIONS & SALES - Heartschallenger
4. Understands the importance of customer skills.
5.PRODUCT SHOOT PREP - Frette
5. Ready to help in much aspects as possible for shoots.
6.ASSISTANT CREATIVE DIRECTOR - Luxirare
6. Able to work cameras and handle small sewing assignments.
...my capabilities Apart from my experiences, there has also been my coursework that separates me from the rest bringing a unique view to Closet HQ. COURSE
MEANS TO CLOSET HQ
1. SOCIAL ENTREPRENEURSHIP
1.Able to draw on different business models that are being created that bring social good to the world, and consider use of social media.
2. SUSTAINABLE DESIGN
2. Identify different ways to measure how “green” a business is.
3 .NEW PRODUCT DEVELOPMENT
3.Understand the process of bringing a new product to the marketplace. 4. Have good insights on how cultures vary from country to country to better understand their tastes and what appeals to them.
4. INTERNATIONAL MARKETING
5 .ETHNOGRAPHY AS DESIGN
5. Able to conduct and draw on cues from consumers to better understand what they are not articulating. Example: A client would like a better bag, I’d use ethnographic tools to understand what her lifestyle is like and from there try to find something that would work.
6. SOUND DESIGN
6. Able to create nice videos to upload to the JC report, help document travels, and anything needed.
...trivial
1. I want to work in a start-up company that has potential for growth 2. I love learning about new cultures and supporting new talent 3. I am eager to work in fashion again, I’ve missed it 4. I enjoy speaking French and Spanish as much as possible 5. I like taking the initiative and not afraid of responsibilities 6. I am a go-getter, a loyal worker, respectful and not one to bring drama 7. My financial loans and desire for independence is what is keeping me hungry and focused to have an established career. 8. I 100% believe in what Closet HQ is doing
...thank you, Sindy Varela