Species (sin.dee. vah.reh.lah)
Creativenomic Rank The science that studies creative organisms
Species (sin.dee. vah.reh.lah)
Creativenomic Rank A series of works from creative species around the world. Each species defining their science and place in their respective industry through Creativenomic’s Ranks; Organism, Life, Domain, Kingdom, Phylum, Class, Order, Genus, and Species.
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TABLE OF CONTENTS: ORGANISM 1-2 LIFE 3-4 DOMAIN
5-6
KINGDOM
7-8
PHYLUM
9-30
Mapping Paris....9-10 Love Cactii....11-12 The Art Touch....13-14 Lights & Wonders.....15-16 Times Sqaure Urbania....17-18 Collabart...............19-20 Reclaimed for The Arts....21-22 Musical Auras.............23-24 Te Regard Avec Sentiments...25-26 Speakeasy...................27-28 Project Yarch...............29-30 CLASS
31-32
ORDER
33-40
Project Project Project Project
A: B: C: D:
Reclaimed for The Arts..33-34 Musical Auras...........35-36 Exameme.................37-38 Doplar Sensebox.........39-40
GENUS
41-42
SPECIES
43-44 II
ORGANISM: A continuous living and learning system.
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4.22.1989 Blood Type: O @sindyvarela Parsons,New York varela.sindy@gmail.com Design Management B.B.A
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LIFE: Sindy with an S. 89’s Springtime born, Mexican by roots & Chicagoan by upbringing. Lover of all things that spark innner curiosity.
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http://bitURL.net/stereomood
http://bitURL.net/strawberry
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DOMAIN: Music & Arts Collaborations,Electronic Music, Music/ Talent Management, Event Planning, Art Festivals, Senses, Social-Entreprenuership, Social Good, Learning Systems, Healing Environments, Alternative Modes of Consumption, Community, Multi-Use Spaces, Sound Design, Synaesthesia, Mix-Media, User Experience,
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KINGDOM: Heartsrevolution – Assistant Manager Intern Funkism.net – New York Head Music Writer and Booker Nickelodeon – Intntl. Marketing Consumer Products Senser Worldwide – Senser for ongoing projects Onitsuka Tikger - CMJ event representative Trash Menagerie - Event Planning Intern Dim Mak Records - Street Team member Doplar.net - Sensebox Event Planner and Artist Partner to moving in motion and devotion art and inspiration Vitamin-ari.net - Founder to a young social, retail, art, and gastronomy experiment.
Heartsrevolution: Articulate vision of the artist: Oversee potential collaborations and assist in day to day administrative resposibilites with the band and Heartschallenger; their own ice cream trucks selling treats, and retail pop-up.
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Artwork by Kate Moross & Sarah Joy Hood http://bitURL.net/heartsrevolution
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PHYLUM:
“Mapping Paris” Fashionography & Geography (Photoshop, Mixed Found Media)
A 3D interpretation of thought, and clichés that Paris is known for. Using an existing map, and manipulated images that layer the interpretations that the city has become to be known for. Fashionagraphy and Geography representing, it’s fame to luxury, lavish, and traditional goods and monuments.
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Lab
Fall 2007
10
PHYLUM:
“Love Cactii” Transformation Storyboard (Chalk on paper)
11
Design 1
Fall 2007
12
PHYLUM:
“The Art Touch� Curating a music & art show (Powerpoint, InDesign)
Location: Chicago, Millenium Park Art Touch is a curation of electronic musicians collaborating with graphic designers to showcase the colorful spectra of the music scene. A day to night event, with interactive installations to listen to music and live the art. http://bitURL.net/art-touch
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Marketplace for Art & Design
Spring 2008
PHYLUM:
“Lights & Wonders” Montage of Aurora Lights & 7 Wonders of the World (Photoshop)
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Design 2
Spring 2008
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PHYLUM:
“Times Square Urbania” Creating Suburbia in Urbania (InDesign)
Urbania: A summation and fast paced location exposing a culture’s variety of food, music, and media. Times Square is researched and surveyed in how to make this urbania into a surbania. Excercises to reach such nirvana are by way of meditation, strolls, and mini escapes found around the vicinity that represent a more suburban lifestyle.
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NYC: Greatest Suburb on Earth?
Spring 2009
PHYLUM:
“Collabart� Event & Service Planning (Prezi)
Collabart is a service held as an event to help market and promote technology and art driven businesses. Art, music,and technology are brought into one location to allow users to explore new products in the setting of an outdoor park, where the artists are fully engaged with its audience. http://bitURL.net/collabart
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Department Seminar 3
Spring 2008
PHYLUM:
“Reclaimed for The Arts” Event Planning and Management (Prezi)
Location: Highline Park, New York Participants:College Students in New York, School Faculty, “Green” specialists and influencers. Date: April 22 (Earth Day) Goal:To encourage sustainable practices for the future, and educate about the eco-movement.
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Managing Creative Projects
Fall 2009
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PHYLUM:
“Musical Auras� Experiencing music with our senses and space (InDesign)
A solo project consisting of research, itirerations,ideations, and testing. The project revolves around curating an event to include sensorial experiences, in a mucial festival setting. Musical Auras explores the existing and the future possibilities. During the testing phase, users where exposed to holophonic sounds, eating design, and visual stimulants. http://bitURL.net/musicalauras
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Design Development
Spring 2010
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PHYLUM:
“Te Regard Avec Sentiments” Sound Creation Image Manipulaiton (Logic Studio, iMovie)
http://bitURL.net/prada
With the use of Logic Studio I created a 30 second short for “Prada”, using musical loops and composing a sequence. Visuals are edited and manipulated from a music video by using iMovie.
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Sound Design
Video: Heaven by Kasper Bjørke http://bitURL.net/prada
Fall 2010
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PHYLUM:
“Speakeasy� Using ethnographic tools, to find new ways of communication at Parsons The New School For Design. (InDesign)
In this solo project, I first began with the question of how can girls going to design school find a dating scene for them. As the project progressed, I saw that the main issue was the way of communication and little sense of community that existed within Parsons. Takine this observation, I began to test ideas that could create a greater dialogue amongst students about an array of topics and interests. I proposed Speakeasy which would be a weekend gathering by and for only students, where they can linger, talk and collaborate. There would be an an online platform that would compliment the events, where topics for each Speakeasy is crowd-sourced. 27
Design As Ethnography
speakeasy steps DIY Remain open in what happens. Group 2 or more friends with you. Choose what other disciplines you are looking for. Create a theme / topic of conversation. Seek your guests: email profesors, posters, etc. Reserve a space at school during the weekend. Make it fun, unique, attention-grabbing.
Spring 2011
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PHYLUM:
“Project Yarch� Doing social good through socializing. (InDesign)
I made a simple plan in how using my knowledge of social entrepreneurship, I could align this with my interest in event planning. Under project Yarch, 10% of the profits made in the event would go towards it. The 10% would be divided into two parts, 5% goes into kickstarting a local dream. This would happen in the medium of a luncheon, gathering of pepople that could further fund each dream. The other 5% would go into investing in making art pieces by our artists to be sold in future events, where profits from those items would go back into Project Yarch.
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Social Entepreneurship
Spring 2011
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CLASS:
(2007-2009)Design:Photoshop, InDesign, Illustrator (2007)Drawing:Observe and Draw (2007)Laboratory:Analyze and Interpret (2008)Graphic Design History:Understand (2008)Marketplace for Art and Design:Curate (2008)New Product Development:Organizing (2008)Business Ethics:Codes and Guidelines (2009)NYC:Greatest Suburb on Earth?:Research & Interpret (2009)Financial Management:Financial Planning (2009)Design Research Methods:Interview, Observation, Analyze (2009)Managing Creative Projects:Team Dynamics & Risk Analysis (2010)Business Models & Planning:Explore and Research (2010)Sustainable Consumption:Social Entrepreneurship (2010)Learning Through Design:Pedagogy Systems and Museum Exhibition (2010)Design Development:Inspiration, Ideation, Testing (2010)Business Law:Case Studies,& Research (2010)Portfolio Strategies:Self-Exploration and Representation (2010)Strategic Management:Research and Strategic Planning (2010)Human Condition as Seen Through Film:Documentation of Social Issues (2010)Music Technology:Music Language & Software Tooles (2010)Sound Design:Sound Creation, Manipulation & Software Tools (2011)Integrated Design Thesis:Develop and Executed an Event as Thesis (2011)Ethnography as Design:Read, Doc, Implement Ethnography for solutions (2011)Social Entrepreneurship:Read, Present current Social Entrepreneurs (2011)International Business: Analyze current intrntl. affairs + culture
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Music Technology
Dept. Seminar 4: Sustainability
Managing Creative Projects
Design
International Marketing and Advertising
Business Ethics
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ORDER:
Project A: Reclaimed For The Arts Members:Jessica Liftman, Olivia Campana “Event Manager� Framing of event Risk analysis Creating Visual Presentation Research sponsors, partners, talent Identify. Organize. Categorize information gathered.
analyze re-evaluate program
As event manager I was responsible of making sure of the feasibilty of talent, sponsors, participants for the event. Process included analyzing risks that could arise before, between and after the event, along with directions in what to do in case of those scenarios. A visual presentation was presented to the class, along with an event programming proposal.
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Managing Creative Projects
Fall 2009
ORDER:
Project B: Twitter & Facebook User Research Members:Christina Choi, Eloise Ryaby “Coordinator� Survey Guide Questionnaire Accumulation of Data and Analysis Aesthetics; logo, presentation, documents
survey analyze suggest present The goal of this research project was to accumulate enough knowledge on user perception to Twitter. Through three conducted activities; One on One Interviews, Status Update Observations, and Surveys we were able to provide suggestions to better the then Twitter service, through easier navigations, and larger promotion.
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Design Research Methods
Fall 2009
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ORDER:
Project C: Musical Auras Inspiration Ideation Research Survey Testing Creative Brief
iterative approach
Phase 1:Storytelling inspirations, interests, and intentions for the project. This phase helps shape and reflect on where we see current possibilities to further explore, by jusxtaposing all these elements of influence.This helped frame what would become a curation to an event, festival, space.
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Design Development
Storyboard: Created using mix materials (pastels, pictures, tissue paper)
Spring 2010
38
ORDER:
Project D: Doplar Sensebox www.doplar.net Ideation Testing Execution Experimenting Implementing (Market, Create Website, Promote, Coordinate, Assist, Manage, Follow-Up, Fund, Order Materials)
For my senior thesis, I created an event called Doplar Sensebox. Doplar is an evolving art form, sensebox a living playground. Each area of the venue was designated towards a certain sense. We attracted over 160 people to attend, made possible with the collaboration of 15 artits. Flavor-food pairings were served, sense performers, musicians, visual and touch installations. My resposnisbilites were to manage, organize, and support the artists in their creations, wether in finding resources, to moral support.
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Senior Seminar
Spring 2011
40
GENUS:
“Be intuitive, Recognize patterns, Construct ideas, Emotional meanings, Functionality, Express yourself in multiple mediums� (Change by Design:Tim Brown, 2009)
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Collage of Influences and Inspirations
http://bitURL.net/gethighnow
http://bitURL.net/elBulli
http://bitURL.net/architecture
http://bitURL.net/tastetripping
“gratitude is the attitude”
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SPECIES: Adjective:Efflorescent. Gaze:Chatoyant. Scent:Petrichor. Diversion:Lilting. Scenery:Open skies and sunsets. Quintessential:Good times and positive vibes. Current:Chasing after wild dreams and thoughts. To become:Event curator, social-entrepreneur, event planner, talent management, tour manager, coordinator, user experience, research & development, lifestyle researcher, talent scout, festival manager, project management, eating, sound, space, color, service & community designer. Humanitarian.
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Species (sin.dee. vah.reh.lah)
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