Innovation of TV advertisements in advanced television
This is an advanced television era that offers the possibility to create a campaign based basically on behavior data of each family. With advanced television, the production companies LA can know in advance which program and channel the viewer mostly watch and for how long they watch it and also at what time they watch the programs. In this way, the advertising opportunity of advanced television is very different from that of the purchase ad on traditional television. This is because the advertising company can now know in advance all the information about the habits of potential customers and thus be able to deliver the ads according to their requirements and the attention of the larger target audience.
The traditional purchase of TV ads was mostly manual and the advertising agency used to directly contact the station before the projection and the ad was based mainly on the program and the time of day. But in advanced television programs, television advertising comes into play and is a fully automated advertising process through software and technologies. On advanced television, the advertising company buys the advertisement programmatically or not programmatically with the help of an advertising network or can be purchased through the content providers in real time. Some examples of real-time content providers are Hulu or Cable Television Company.
Addressable television is another characteristic feature of advanced television and with this feature, it becomes possible for the TV commercial Production Company to display a different advertisement to different household and it becomes also possible to watch the live TV program on the Internet. Thus, with the help of directional television, it is possible to address individual families with the help of behavioral, geographic and demographic data that ultimately contribute to reducing unused impressions.
So, choose the advanced TV for the next advertisement and get more target audience attention.
Thank You…..