Methods of advanced television advertising

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Methods of advanced television advertising


TV commercials on advanced television are mainly on a domestic level. Hence, the main objective of TV commercial production is to target the individual household to advertise as per their interest. There are mainly two methods of data links to see the family that has been distinguished by the Interactive Advertising Office (IAB). These methods are the high index modeling and the Cross-Device graph. In the high index modeling, you can discover the programs that are likely to be seen by the majority of the public or the home you want. But, in the Cross-Device graph, you can extract data from other devices that are used to create shared identifiers and also to target viewers. There are three methods used in this process to determine target audiences and their time to watch television. These three methods are probabilistic methods, deterministic method and method of modeling.


The probabilistic method is mainly based on the probability that two devices belong to the same family. In this process, thousands of anonymous data are analyzed that include data on various types of devices, location data and the time of day in which people see the programs.


In the deterministic method, login data is used at the time the client uses the same account on many devices. The determinist method is more authentic and beneficial than that of probabilistic methods. With the help of the modeling method, an algorithm is used to build the audience through a similar model. This is the model that helps to get the new client and retain existing consumers. In this process, the predefined samples of the existing client and the best are also analyzed.


Incentives for watching: Thus the various methods that most of the production companies Los Angeles normally use for advertising the product and service in the advanced television.


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