Which Video Ad Format Suits Your Style?
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Video advertising involves different formats, which can yield the admirable amount of revenue when put to use properly. These advertisements typically generate more revenue than the traditional banners because they target the online platforms. Owing to the flourish of the smartphones and the amount of free internet data it has become quite feasible for companies to create video advertisements for the same. Generally, you cannot move on to the video content without passing through the advertisement, which in most cases is quite entertaining. Read on these three types of video advertisement formats that can help you increase your revenue. The New York video production company you have hired for creating the videos will find your views useful.
In-banner videos These are embedded in the display banner advertisements on any webpage. In most cases, these are on mute and do not disturb the webpage user. You can expand them at will and do not have any limitation in length. Even though these are sometimes considered as distractions, there is no way to stop them from getting displayed.
In-stream advertisements These are the ones that are played when you are watching your favourite recipe. This video advertisement by TV commercial production company can appear in the beginning, middle or even after the video content. The pre and middle rolls are the most watched and cause less inconvenience to the viewers. Ads in the middle do well for videos that are very long and offer relief to the viewer. In terms of revenue, the in-stream ads are considered the best. Auto-plays should not be activated because they lead to negative viewability metrics.
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In-read video advertisements The in-read advertisements by video production NYC are found in paragraphs while the viewer is reading a large content or browsing through pictures. These typically start playing when half or the entire of it is viewable and stops when it cannot be viewed. Publishers consider the in-read advertisements as a great boon because the pages are text-heavy. These ads have a very high cost-per mile or CPM because the advertisers are charged only when they have been viewed completely.